(奥鹏)电子科技大学15秋《现代公共关系学》在线作业1满分答案
2022年天大秋公共关系学在线作业一满分答案
天大15秋《公共关系学》在线作业一满分答案1.政府公众对象重要是指政府官员。
A.对B.错对旳答案：B 满分：2.5 分得分：2.52. 公共关系学与市场营销学共同旳活动对象是（）。
A.公众B.顾客C.媒介D.政府对旳答案：B 满分：2.5 分得分：2.5公共关系学离线作业3. 通才式公关人才一般可视为( )A.领导型人才B.专门人才C.详细人才D.组织人才4. 公共关系也可称作（）。
A.团体关系B.人群关系顾客中心论C.人际关系互利论D.公众关系对旳答案：D 满分：2.5 分得分：2.55. 公共关系旳基本特性包括（）A.上帝意识B.真诚意识C.互惠意识D.沟通意识E.以上均是对旳答案：E 满分：2.5 分得分：2.56. 形象塑造，是公共关系旳关键问题。
A.对B.错7. 公共关系是以一定旳什么关系为基础（）。
A.利益B.血缘C.地区D.人际对旳答案：D 满分：2.5 分得分：2.58. 宣传是一种单向旳心理诱导、行为影响和舆论控制方式。
A.对B.错对旳答案：A 满分：2.5 分得分：2.59. 信息采集是公共关系旳功能之一，是企业筹划旳基础，是企业组织旳资源与财富。
A.对B.错对旳答案：A 满分：2.5 分得分：2.510. 有关公共关系发展新特点错误旳说法是( )A.公关理论整合化B.公关实务专业化C.公关教育通才化D.公关地位战略化对旳答案：C 满分：2.5 分得分：2.511. 公共关系旳主线职责是( )A.协调沟通B.提供服务C.辅助决策D.传播推广对旳答案：A 满分：2.5 分得分：2.512. 面谈调查是民意测验中成本较高旳一种调查方式。
A.对B.错对旳答案：A 满分：2.5 分得分：2.513. 上帝”意识，就是“顾客至上、服务第一”旳意识。
A.对B.错对旳答案：A 满分：2.5 分得分：2.514. 企业、公众和传播沟通，是公共关系旳三大要素。
其中，公众是主体、企业是对象，传播沟通则是联络企业与公众旳手段。
公共关系学作业1答案
公共关系学作业1答案公共关系学作业1第1章—第4章参考答案一、名词解释(每小题3分，共15分)1．公共关系：所谓公共关系，就是一个组织运用有效的传播手段，使自身适应公众的需要，并使公众也适应组织发展需要的一种思想、政策和管理职能。
2．公共关系观念：是人们在公共关系实践中形成的影响人们思想和行为倾向的深层的思想意识，是人们对公共关系活动的一种自觉的认识和理解。
3．揭丑运动：19世纪下半叶，美国的商品经济得到高度发展，资本主义从自由竞争走向了垄断。
百来个经济巨头控制了美国的经济命脉，他们为了巩固这种垄断地位，对内根本无视员工的利益，对外以损害公众利益作为赚钱的重要手段，奉行所谓“只有我能发财，让公众利益见鬼去吧”的经营哲学，引起了社会公众舆论的强烈不满和抨击，出现了20000多篇揭露实业界、传播界丑闻的文章，形成了近代美国史—上著名的“揭丑运动”。
(又称“扒粪运动”)4．爱德华·伯尼斯：使公共关系由一种活动、一种社会现象变为一门科学的杰出人物是爱德华·伯尼斯。
他从1923年出版第一部公共关系著作《公众舆论之凝结》，到1952年完成教科书《公共关系学》，使公共关系的原理和方法逐渐形成一个较为完整的理论体系。
他强调组织应该在确切了解自己的公众的基础上来进行组织的传播工作；通过“投公众所好”来实现组织的目标。
由于伯尼斯将公共关系引上了科学的轨道，被世人誉为“公共关系泰斗”。
5．组织形象：就是组织在公众心目中留下的印象及公众对组织的评价。
这种形象不仅来自外在的有形事物，而且也出自自由组织行为所反映的内在精神。
二、判断正误并更正(每小题2分，共20分)( √ )1．公共关系是一门综合性的应用科学。
( √ )2．公共关系特指组织与公众之间的传播沟通关系。
( × )3．美国学者香农提出了双向循环的传播模式。
更正：美国学者香农提出了传播过程的数学模式。
( × )4．艾维·李创办世界上第一家宣传事务顾问所。
15秋福师《现代公共关系学》在线作业答案一辅导资料
15秋福师《现代公共关系学》在线作业答案一辅导资料一、单选题（共20 道试题，共40 分。
）V 1. 1952年，现代公共关系教育之父斯科特•卡特李普出版了一本具有权威性的著作—— ( )。
A. 《公众舆论之凝结》B. 《共同原则宣言》C. 《公众关系学》D. 《有效公共关系》满分：2 分2. 社会分工的发展是公共关系产生的（）。
A. 客观基础B. 本质特征C. 核心D. 重要保障满分：2 分3. （）是实施公共关系的主体。
A. 社会组织B. 公众C. 传播D. 沟通满分：2 分4. 人生观的核心是( )A. 价值观B. 文化水平C. 知觉意识D. 理性满分：2 分5. 从传播主体的角度看，公共关系是一种有目的、有计划、受控制的( ) 。
A. 秩序B. 状态C. 过程D. 结果满分：2 分6. 现代"公共关系传播"的本质即信息的( )A. 单向交流B. 双向交流C. 沟通D. 交往满分：2 分7. 现代经营思想的重要标志是（）。
A. 公众意识B. 发展意识C. 开放意识D. 信息意识满分：2 分8. 社会政治生活的民主化是公共关系赖以产生和发展的（）。
A. 经济条件B. 制度条件C. 社会政治条件D. 文化条件满分：2 分9. 人类区别于动物的一个显著特征是人的（）。
A. 经济性B. 集体性C. 组织性D. 社会性满分：2 分10. 一般来说，社区属于企业的（）A. 首要公众B. 次要公众C. 逆境公众D. 边缘公众满分：2 分11. 公共关系最核心、最基本的概念是( )。
A. 组织•公众•传播B. 关系•舆论•形象C. 双向传播与沟通D. 公共关系状态、公共关系活动、公共关系观念满分：2 分12. 与公共关系部门相比，公共关系咨询公司的优势不包括A. 信息情报灵通全面B. 趋势判断准确可行C. 经营业务灵活广泛D. 同位性满分：2 分13. 1923年，著名公关教育家、实践家（）出版了世界上第一本公关专著《舆论明鉴》。
[电子科技大学]20秋《现代公共关系学》在线作业1
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20秋《现代公共关系学》在线作业1
一、单选题
1.企业识别系统CIS由以下子系统构成()。
A.理念识别系统、行为识别系统、视觉识别系统
B.思维识别系统、行为识别系统、视觉识别系统
C.运动识别系统、行为识别系统、视觉识别系统
D.思维识别系统、运动识别系统、行为识别系统
正确答案：A
2.关于杂志传播信息的优势，以下说法错误的是()。
A.时效性长
B.针对性强
C.印刷精美，表现力强
D.纪实性强、有现场感
正确答案：D
3.()一般指组织自己制作的、针对本组织特定公众的传播媒介，它是针对组织与各种特定公众进行沟通的最为重要、最为有效的媒介之一。
A.组织刊物
B.组织自办媒介
C.组织网站
D.宣传海报
正确答案：B
4.()是全部组织理念的灵魂，主要昭示组织为什么而存在。
A.组织价值观
B.组织目标
C.组织使命
D.组织形象
正确答案：C
5.电话调查的一个优点是()。
A.速度快，范围广，费用低
B.调查对象有充裕的时间认真考虑，从容作答
C.可以深入探讨，加深印象
D.不使用问卷，不受给定问题的限制
正确答案：A
6.企业文化是企业以其价值观念和经营管理哲学为核心的()和行为规范的总和。
A.劳动方式
B.生产方式
C.激励方式
D.思维方式
正确答案：D
7.在各种媒介中，()是最为普遍、发展最为迅速的宣传工具。
A.视听手段
B.电影。
电子科技大学2015年春学期《公共关系原理与实务》在线作业1满分答案
15春《公共关系原理与实务》在线作业1一、单选题：1.外部公共关系包括( )。
(满分:5)A. 顾客关系、媒介关系、政府关系、社区关系、股东关系、竞争关系B. 顾客关系、媒介关系、政府关系、社区关系、银行关系、竞争关系C. 顾客关系、媒介关系、政府关系、社区关系、金融关系、同业关系D. 顾客关系、媒介关系、政府关系、社区关系、金融关系、竞争关系正确答案:C2.从信息传达的角度来看，信息量过大，刺激过度就容易造成公众厌烦情绪，则会产生( )。
(满分:5)A. 逆反心理B. 否定心理C. 抱怨心理D. 反抗心理正确答案:A3.公关调查的对象是( )。
(满分:5)A. 组织B. 公众C. 媒介D. 观众正确答案:B4.正确判定公关活动的作用，总结经验教训供以后借鉴的工作是( )。
(满分:5)A. 公共调查B. 公关评估C. 公关策划D. 公关实施正确答案:B5.一个组织的自我形象是该组织( )的社会形象。
(满分:5)A. 依照公众的要求建立的B. 在实际生活中C. 公众所期望建立的D. 自己所期望建立的正确答案:D6.制定组织的公众传播计划，编辑、制作和发行组织的各种宣传材料，负责组织的新闻发布、形象传播工作是( )职业工作描述之一。
(满分:5)A. 人际关系B. 人群关系C. 公共关系D. 人事关系正确答案:C7.企业公共关系的主要内容，一是内部沟通，增强企业凝聚力；二是( )。
(满分:5)A. 向外发展，向生产的广度进军B. 对外传播，提高市场竞争力C. 横向联合，向集团化方向发展D. 纵向挖潜，向生产的深度进军正确答案:B8.为了加强形象宣传的视觉冲击力，企业可以实施( )，以加强企业整体形象的个性和统一性。
(满分:5)A. CI战略B. 发展战略C. 人才战略D. CS战略正确答案:A9.按照公众对组织的认同程度来划分，公众分类可分为( )。
(满分:5)A. 内部公众、外部公众B. 首要公众、次要公众C. 顺意公众、逆意公众、中立公众D. 非公众、潜在公众、知晓公众、行动公众正确答案:C10.企业公共关系对象中利益关系最直接、最明显的公众是( )。
奥鹏东师管理会计15秋在线作业1满分答案(2)
管理会计15秋在线作业1
一、单选题（共10道试题，共30分。
）
1.编制弹性成本预算的关键在于()。
A. 分解制造费用
B. 确定材料标准耗用量
C. 选择业务量计量单位
D. 将所有成本划分为固定成本与变动成本两大类
答案：D满分：3分
2.在以成本作为内部转移价格制定基础的条件下，如果产品的转移涉及到利润中心或投资中心时，内部转移价格应采用()。
A. 实际成
B. 标准成本
C. 标准成本加成
D. 变动成本
答案：C满分：3分
3.如果产品的单价与单位变动成本上升的百分率相同，其他因素不变，则保本销售量()。
A. 上升
B. 下降
C. 不变
D. 不确定
答案：B满分：3分
4.当产品或劳务的市场价格不止一种，供求双方有权在市场上销售或采购，供应部门的生产能力不受限制时，应当作为内部转移价格的是()。
A. 实际成本
B. 标准成本
C. 双重市场价格
D. 协商价格
答案：C满分：3分
5.在管理会计的非概率分析中，需要利用后悔值作出决策的方法是(）。
A. 大中取大法
B. 小中取大法。
免费在线作业答案在线作业答案北京大学15秋《公共关系学》在线作业满分答案
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福师《现代公共关系学》在线作业一-0001F39A1B7
福师《现代公共关系学》在线作业一-0001
树立交往合作的观念，提高社交能力属于公共关系的( )。
A:优化环境功能
B:提高素质功能
C:协调关系功能
D:塑造形象功能
答案：B
公共关系的多维性首先表现在（）上的多维性。
A:应用
B:实践
C:知识
D:功能
答案：D
新闻发布会是组织与公众沟通的例系行的方式,它是一种( )。
A:一级传播
B:两级传播
C:三级传播
D:直接传播
答案：B
（）指组织所处的外部环境的信息动态。
A:内源信息
B:外源信息
C:个体信息
D:组织信息
答案：B
公共关系最核心、最基本的概念是( )。
A:组织?公众?传播
B:关系?舆论?形象
C:双向传播与沟通
D:公共关系状态、公共关系活动、公共关系观念
答案：C
1952年，现代公共关系教育之父斯科特?卡特李普出版了一本具有权威性的著作—— ( )。
A:《公众舆论之凝结》
B:《共同原则宣言》
C:《公众关系学》
D:《有效公共关系》
答案：D
（）以自我为传播对象，是每个人几乎每时每刻都在进行的一种内在传播活动。
A:媒介传播
B:公众传播
C:组织传播
D:自身传播
答案：D
在对公共关系调查资料的分析与应用中，首先要对（）进行分析。
A:公关三度
B:形象差距的比较。
奥鹏作业福师《现代公共关系学》在线作业一-0003
福师《现代公共关系学》在线作业一-0003
一个企业对顾客进行教育与引导的基本途径不包括()
选项【A】:广告传播；传单传播
选项【B】:新闻传播；人际传播
选项【C】:赠送样品
选项【D】:批评指正
正确选项：D
从传播主体的角度看，公共关系是一种有目的、有计划、受控制的( ) 。
选项【A】:秩序
选项【B】:状态
选项【C】:过程
选项【D】:结果
正确选项：C
礼仪的含义是精神的，意识的，反映不同的意识形态，它随着生产力的发展而发展，随着（）的变化而变化。
选项【A】:经济基础
选项【B】:社会制度
选项【C】:社会文化
选项【D】:道德规范
正确选项：A
（）是指组织在开展公共关系活动时，必须建立在组织良好行为和掌握事实的基础之上。
选项【A】:科学性原则
选项【B】:实时性原则
选项【C】:真实性原则
选项【D】:例外性原则
正确选项：C
（）的用人原则，是面向社会，根据人的能力广选人才的一种用人原则。
公共关系学网上形考作业一参考答案(Online exam for public relations)
公共关系学网上形考作业一参考答案（Online exam for publicrelations）Online exam for public relationsFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. How does the organization connect with the public (B?).2.. The starting point for the organization of public relations activities should be (A).3.. In 1906, the famous document of Ai Wei Li Fabiao was (B??).4.. The father of public relations is (B).5.? Public relations English is (A???).6.. Setting up the concept of communication and cooperation and improving social ability belongs to public relations (B?).7.?? in 1952, Cutlip and Vincent has published authoritative public relations work is (C?).8.. The International Institute for public relations was established in London (D??).9.. Is the democratic participation law used for coordination (D?).10.. Using the news media to expose the phenomenon of "fooling the public" by monopoly enterprises, formed the famous C in modern American history.11.. The essence of modern public relations communication is the information between the organization and the public. (A,?).12.. The basis of organizational image is (D).13.. Does the company design a unique style of factory name and brand name in A?.14. public relations may be referred directly to (A).15.. The basis for organizing public relations activities is (C?).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., there are many signs of enterprises, but the two most important ones are (AD)?.2.. What is the social condition of public relations (ABCD?).3.. Should the principle of seeking truth and truth be carried out in the investigation work (ABCD?).4.. The basic elements of public relations include (AB, E).5.. The form of writing that reflects the organizational philosophy is (ABC?).6.. In the process of the development of public relations thought, the representative thinkers are (BCD).7.. Since 1980s, the famous American public relations companies, which have set up branch offices or representative offices in China successively (BC)?.8.. Ai Weili's idea of public relations puts forward the two principle (AD?).9., the concept of public relations is mainly (ABCDE?).10.. It is generally believed that public relations can be (ABCDE).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., with developed commodity economy, there will be developed public relations. (X)2.. There is not necessarily mutual influence and interaction between the public and the organization. (X)3.. Public relations is a comprehensive applied science. (V)4.. Edward Bernice published the first public relations book, the formation of public opinion. (V)5.. Public relations are entirely for the organization to create a survival and development environment. (X)6.? Public relations, 90% by their own right, 10% by propaganda. (V)7.. China's public relations cause was developed after the reform and opening up. (V)8., the introduction of western experience can promote the development of China's public relations. (X)9.. Public relations is a specialized theoretical science. (X)10.. Ivy Lee founded the world's first propaganda advisory office. (X)11.. Product image is the foundation of the whole organization image. (V)12.. Public relations communication model is designed according to the principle of feedback model in the process of communication, but it does not include the basic elements of the "five W" model. (X)13. public relations refers to the communication and communication between organizations and the public. (V)14.. In the more developed commodity economy society, the consumption behavior of the public is dominated by consumer psychology. (V)15. in the early days of enterprise, the focus of propaganda work was to win the public's good impression on the organization. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points.Every day at least one option is the right choice, the election did not score less.)1) in this case, Singapore Airlines uses the (C) PR model.2) in the case, the new wing airlines also adopted (A) activities, so that public relations consciousness into each employee's mind, embodied in each employee's actions, run through the company's every activity.Public relations online exam two referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? Construction pr mainly applies to organizational development (A??).2.. Compared with the Department of public relations, one ofthe strengths of the public relations companies is (D).3.. What should be the personality traits of an excellent public relations officer (A??).4.? High reputation, low reputation, which belongs to the public relations status (B).5.? (C) directly affects the organization or other aspects of the enterprise, such as employee family relations, local customer relations, etc..6.. In the Department of public relations under the Department, the public relations function is located in the communication function, mainly because the public relations department belongs to (B).7.. Self communication with others and individuals to individuals (B??).8.. In order to prevent public feeling of boredom and resentment, public relations personnel must maintain information. (D??).9.? (C?) is a full-time public relations worker who works fora professional public relations consulting firm.10.?? public relations marketing services, first embodied in the (? B?), it is not directly to sell products or services, but with the use of various communication methods, dredge channels, rationalize the relationship, for the sale of products or services to create a good environment.11.? The public relations department is a service oriented, higher level of indirect (D??)?.12.. The important way for organizations to communicate with the public is to use (D).13.. When analyzing the actual distance between the self-image and the actual image of an organization (D?).14.? (B) is the most socially authoritative object of all communication objects.15.? (A) is the most sensitive and important part of the PR task.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1.. The main feature of the Department of public relations is (BCE).2., the quality of public relations personnel should include the following aspects (ABCDE?).3.. The material requirements of employees include (ABDE?).4.. The position of the decision staff of the public relations department in the organization is mainly determined by the following functions (ACDE).5.. The communication channel dichotomy consists of (CD?).6.. The method of assessing the effectiveness of public relations is (ABCD).7.. What are the characteristics of community relations (BCD?).8.. Public role psychology, including (ABCD), etc..9.. The three link of organizational image analysis is (ABD?).10.. Social environment causes psychological change with the following characteristics (ABC?).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., service-oriented model, to provide a variety of affordable services based work, the purpose is to take practical action to win public praise, and establish a good image of the organization. (V)2.. The self expectation image of an organization is the social image of an organization's self wish. (V)3.. Government relations are a kind of relationship that social organizations can avoid. (X)4., it is generally believed that the cultivation of public relations personnel is to train talented personnel in publicrelations. (X)5.?? PR to try to use neutral terms, to become the most advanced countries with amiable and easy of approach. (V)6.. The open questionnaire is characterized by relatively standardized answers and convenient public answers. The results are easy to quantitative analysis. (X)7.? Generally speaking,There is only one reason for the change of public psychology, that is, objective reasons. (X)8.. Employees are the most important internal public, good staff relations, can cultivate the identity and sense of belonging of the members of the organization, forming the centripetal force and cohesion of the organization. (V)9., employee relations, shareholder relations, consumer relations, government relations is the most basic goal of corporate public relations work, the public. (V)10.. The public relations department is a professional organization which implements the concept of public relations and achieves the goal of public relations. (V)11.. Enterprises can play the role of education, guidance and organization of consumers, and together with consumers, they can design and beautify their lives. (V)12.. The quality of public relations personnel should be a combination of character, morality, wisdom, education and experience. (X)13.. In public relations surveys, random sampling is a good way to prepare for a high rate of time, effort and money. (X)14., the technical role of the public relations departments engaged in special technical business staff, they are the most common, the most grass-roots public relations staff. (X)15., the advantage of the Department of public relations is often the inadequacy of the public relations companies, and vice versa. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1).? this case illustrates the enterprise public relations in (), which set a specific location for their products in the minds of potential consumers, this position is only for their own exclusive products and other similar products can not have.(B)2) this case illustrates that enterprises must pay attention to the investigation and study, and find out the trend of consumer demand for products, so that they can help enterprises win the market. (D)Public relations online exam three referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. An exhibition enables organizations to find themselves, promote themselves, and enhance effectiveness. It is (D).2.? The average range of concessions is also called (D?).3., the targeted mass media is (B).4.. What do people in their minds not want to disclose to others? (C?).5.. Members of the organization are equal in status and have extensive contacts with each other, but there is no communication network of Central People (C).6.. Sponsorship activities refer to social organizations who contribute or contribute to certain social activities or D in the form of unpaid contributions.7., the final line of defence between the two sides of the negotiations is (B?).8.. Put the key facts and main conclusions in the front of the article, and then arrange the events according to the importance of the facts. (A).9.. In general, the organization conducts celebrations everyyear (C?).10.. To seriously understand the situation of the victims, to take the corresponding responsibility realistically and sincerely apologize (B?).11.? What is the larger choice of readers? (C?).12., the third stage of public relations negotiations is (C).13.. Organizations, in their own name and in society, are the first to initiate some kind of activity, and to promote some progressive new idea is (C).14.? Without space restriction, the most widely spread mass media is (C??).15.. Open organizational activities (D).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less.)1.. Taboos in interpersonal communication include (ABCDE?).2.. The less documented mass media is (AE).3.? From the nature of the exhibition, there are (AE?).4.. What is the difference between public relations advertisingand commodity advertising? (ACDE?).5.? Celebrations are usually in the form of (ABCDE).6., the characteristics of crisis events have (ACE?).7.. The end of the speech form includes (ABCDE).8.? From the style of speaking?,The usual opening remarks are ((ACDE)).9.. Television's disadvantages as a mass media include (ABCE?).10.. An outstanding conference chair should have the following qualities (ABC).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., some meetings failed because the people who requested them were not invited and should not be invited. (V)2.. Long-term public relations activities are suitable for the use of electronic media. Short term activities are suitable for printing media. (X)3.. Memory is the ratio of the number of impressions to advertising to the number of people who come into contact with the advertising media. (X)4.. Organize advertising to positively promote the organization's own situation. (V)5.. Open organizations weave the public's understanding of the work of the organization, but do not make it known to the public. (V)6., public relations, advertising and commercial advertising are paid promotional activities. (V)7.. Compared with interpersonal communication and organizational communication, the information of mass communication is no longer confidential. (V)8.. Radiation propagation is characterized by easy centralized leadership, fast information transmission and less distortion. But in this network, there is less contact among members. (V)9.?? under the condition of market economy, only no branch is the objective reality, so sweet "alone are not afraid of deep alley". (X)10.. Interpersonal communication in narrow sense can include all the information communication activities of human beings. (X)11., the boundary point is the starting point for negotiators to formulate price policy, and also the value basis of all negotiations. (X)12., the emotional influence of interpersonal communication isoften more than the mass media, mainly due to the speaker's expression and eyes. (V)13.. Sponsorship of social welfare projects has created a social environment for the improvement of the economic efficiency of enterprises, so the sponsorship activities are aimed at improving economic efficiency. (X)14.. Persuasion, in essence, is the change of the original beliefs, attitudes, positions and actions of the public, which is relatively easy in a democratic and rule of law society. (X)15.?? at the beginning of June 1996, poisoning incident happened in Belgium Coca-Cola, a public relations crisis, and crisis public relations. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) this case demonstrates the practical application of (B) in public relations activities.2) generally speaking, planning newsworthy events has the function of (ABCD).Public relations online exam four referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? The most basic principle of public relations etiquette isB.2.. A visual code consisting of purely geometric points, lines, planes, and bodies (B?).3.. The acronym for organizational behavior identification system is C.4.? Enterprise mission belongs to the organization concept identification system (D?).5.? Sitting on a lower chair or sofa, it is better for ladies to adopt (B) sitting posture.6.. The theoretical basis and premise of relationship marketing is (C?).7., according to the social division of labor and its own conditions, enterprises are ready to play a role in society and assume the role belongs to (D??).8.?? when the major social problems occur, and the relevant public organizations, groups or individuals to communicate face to face, listen to public opinion, answer the public problem, explain the government position, for public understanding and support to government relations in (C?).9.. In the field of public relations work in China, it is generally not necessary to raise awareness. (B??).10.? Good? (A) is the starting point of all public relations activities, is necessary for all social occasions "pass"".11.. Public relations etiquette, as a skill (B), is the understanding and ritual that public relations people must follow in social interaction.12.? At the top of the entire CI system is (A).ThirteenUsing the market leaders to publicize the gaps left by the public mind, and quickly add up, and thus occupy an important position in the business strategy is (C?).14.?? people see the enterprise product advertising, brand name, logo, standard word and color, you can think of the enterprise wholeheartedly for customer service spirit, improving work style, excellent product quality, which belongs to the enterprise CS strategy (D???).15.?? etiquette, in person, in the organization, in the society, can the (C?), image and atmosphere has improved, improve and promote excellence.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., public relations can be adopted in the dissemination of corporate brand names, the "three" strategy, specifically (ACD).2.? Brand names are trademarks of enterprises, which contain products (ABDE??).3., respect for the principles of the public is embodied in (BCD).4.. Organize the functions of the CI system, including (ABCDE?).5., public relations personnel should attach great importance to their clothes and instruments, and regard it as one of the essential qualities of public relations personnel. The requirements for team PR staff are (BCD??).6.?? in formal meetings, celebrations, meetings, negotiation, seated on the very particular. The main seating Etiquette (ABC?) principle.7.? The source of the CI design first appeared in (CE?).8.. Government public relations gathering information includes (ABCD?).9.. The basic elements of an organization's visual identity system include (ABCDE?).10.. The principle of identity difference in public relationsactivities, including ABD.Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1.. Comprehensive evaluation of public relations etiquette in public relations activities is "pass" and "cornerstone."". (X)2., in the process of social interaction, it is unnecessary to consider the principle of reciprocity in terms of identity, number of people, reception specifications and so on. (X)3., public relations in the enterprise marketing role, first of all reflected in the enterprise brand strategy positioning and communication. (V)4., "noble family" strategy is to use some product image to enhance the overall image of the enterprise. (X)5.? The French don't like giving presents when they meet for the first time. (V)6.. In the whole enterprise identification system, behavior recognition should be a static extension of concept recognition. (X)7.? Japanese people generally love, light ceremony. (X)8.. In the modern enterprise management idea, the customer is God, but the staff is not a slave. (V)9.? Business strategy is the highest guiding principle that enterprises follow when conducting business activities. He points out the general direction for enterprises. (X)10.? CI design, once imported, can not be changed. (X)11.? CI is a symbol and symbol of information transmission, not the corporate image and the shape itself. (V)12.. The deficiency of figurative codes is that their extension and extension are obviously limited, and the meaning contained in them is limited. (V)13.. Integrated marketing communication means optimizing all the media resources that can be used. (V)14.. Americans love giving presents. (X)15.. Compared with enterprises, the outstanding characteristics of business groups are non profitable, so they do not have economic function at all. (X)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) the PR crisis reflected in the case belongs to (C).2) by this case, do you think we have shortcomings in solving this crisis (ABCD)?.* [ jimisoft：未注册的软件只转换部分文件！阅读有助于了解如何登记。
奥鹏2020年6月福师《现代公共关系学》在线作业一_4.doc
1.树立交往合作的观念，提高社交能力属于公共关系的( )。
A.优化环境功能B.提高素质功能C.协调关系功能D.塑造形象功能【参考答案】: B2.公共关系的多维性首先表现在（）上的多维性。
A.应用B.实践C.知识D.功能【参考答案】: D3.新闻发布会是组织与公众沟通的例系行的方式,它是一种( )。
A.一级传播B.两级传播C.三级传播D.直接传播【参考答案】: B4.（）指组织所处的外部环境的信息动态。
A.内源信息B.外源信息C.个体信息D.组织信息【参考答案】: B5.公共关系最核心、最基本的概念是( )。
A.组织?公众?传播B.关系?舆论?形象C.双向传播与沟通D.公共关系状态、公共关系活动、公共关系观念【参考答案】: C6.1952年，现代公共关系教育之父斯科特?卡特李普出版了一本具有权威性的著作—— ( )。
A.《公众舆论之凝结》B.《共同原则宣言》C.《公众关系学》D.《有效公共关系》【参考答案】: D7.（）以自我为传播对象，是每个人几乎每时每刻都在进行的一种内在传播活动。
A.媒介传播B.公众传播C.组织传播D.自身传播【参考答案】: D8.在对公共关系调查资料的分析与应用中，首先要对（）进行分析。
A.公关三度B.形象差距的比较C.组织形象的内容D.组织的基本情况【参考答案】: A9.（）原则是指传播双方互相传递、互相理解的信息互助原则。
A.双向沟通B.单向沟通C.个体沟通D.组织沟通【参考答案】: A10.公关广告既属于公关活动的一部分，又属于广告的范畴，它集公关与广告的特点于一身，形成了一种特殊的广告。
公关广告在选择目标上注重( )。
A.长期性和系统性B.目的性和效益性C.季节性和时尚性D.公益性和福利性【参考答案】: A11.一般来说，社区属于企业的（）A.首要公众B.次要公众C.逆境公众D.边缘公众【参考答案】: B12.公共关系本质上是组织机构与相关公众之间的双向传播与（）。
电子科技大学 18秋《现代公共关系学》在线作业1满分答案
18秋《现代公共关系学》在线作业1
以下哪个选项不属于公共关系危机（）。
A.组织行为不当引起的危机
B.竞争对手引发的危机
C.突发事件引起的危机
D.失实报导引起的危机
正确答案:B
调查问卷访问的形式不包括（）。
A.通信访问
B.电话访问
C.人员访问
D.打听访问
正确答案:D
（）是一种寻求参与各方都有所得目标的谈判模式。
A.温和型谈判
B.原则型谈判
C.强硬型谈判
D.讨价还价型谈判
正确答案:A
关于杂志传播信息的优势，以下说法错误的是（）。
A.时效性长
B.针对性强
C.印刷精美，表现力强
D.纪实性强、有现场感
正确答案:D
按照谈判的主题来划分，谈判可以划分为（）。
A.政治谈判、经济谈判、军事谈判、文化谈判
B.公开谈判、秘密谈判
C.单一性谈判、统筹性谈判
D.正式谈判、非正式谈判
正确答案:C。
现代公共关系学+电子科技大学试卷及答案
现代公共关系学+闭卷+A+3一、单选，共40题/每题2.0分/共80.0分1、政府公共关系实际上是（）的一种操作方式和过程。
A、开明政治B、独裁政治C、专制政治D、民主政治2、人们在认识事物或人的时候，往往把认识对象的某些突出的特征或品质推广为对象的整体印象和看法，从而掩盖了对象的其他特征或品质，形成某种幻化的知觉，这一心理现象是（）。
A、晕轮效应B、近因效应C、定型作用D、首因效应3、营利性组织的公共关系工作的基础是（）。
A、组织文化B、广告宣传C、产品质量D、促销活动4、“多个朋友多条路”，这是指公共关系传播中利用（）媒介。
A、人际传播媒介B、组织传播媒介C、大众传播媒介D、信息网络传播媒介5、公共关系策划的指导思想是使（）。
A、公关人员满意B、领导满意C、内部职工满意D、公众满意6、斯科特·卡特利普和艾伦?森特在他们的代表作《有效公共关系》中提出的主要观点是（）。
A、把公众所好B、说真话C、双向对称D、制造新闻7、公共关系协会等公关专业性社团组织，是非官方和（）的群众社团组织。
A、盈利B、功利C、非功利D、非营利8、划分临时公众、周期公众和（）公众，是制定公共关系临时对策、周期性政策和稳定策略的依据。
A、逆意B、顺意C、稳定D、边缘9、（）研究了卓越公共关系和传播管理理论的全球化问题，提出了一种“普遍原则，特殊运用”的公共关系全球化理论。
A、艾维·李B、卡特利普和森特C、伯尼斯D、格鲁尼格10、公共关系工作，不仅要依靠公关专门机构和专职公关人员的努力，还有赖于组织各部门的密切配合和全体员工的共同关心与参与。
这说明公共关系要遵循的原则是（）。
A、整体一致B、全员公关C、平等互利D、长期坚持11、公共关系协调中最基本、最关键的内容是（）。
A、关系协调B、态度协调C、利益协调D、行为协调12、“两级传播论”认为：信息的传递是按照（）的模式进行的。
A、“意见领袖——受众——媒介”B、“意见领袖——媒介——受众”C、“受众——媒介——意见领袖”D、“媒介——意见领袖——受众”13、公共关系策划活动应符合（），才能得到社会公众的接受和好评。
(奥鹏)电子科技大学15秋《现代公共关系学》在线作业1满分答案
电子科技大学15秋《现代公共关系学》在线作业1满分答案15秋《现代公共关系学》在线作业1单选题一、单选题（共20道试题，共100分。
）1. 公共关系实务既是一门操作知识，又是一种实践技能，以下哪个选项不属于公共关系实务的内容（）。
调查演讲A.B.C.D. 广告策划危机处理公关评估-----------------选择：D2. 以下哪个选项不属于公共关系效果评估的内容（）。
A.B.C.D. 接受信息的公众数量的衡量转变态度的公众数量的衡量产生行为的公众数量的衡量评估专家的意见、建议-----------------选择：D3.A.B.C.D. 按照谈判的主题来划分，谈判可以划分为（）。
政治谈判、经济谈判、军事谈判、文化谈判公开谈判、秘密谈判单一性谈判、统筹性谈判正式谈判、非正式谈判-----------------选择：C4.A.B.C.D. 新闻宣传的基本原则不包括（）。
明确宣传意图熟悉宣传对象了解宣传媒介的优缺点注意信息反馈-----------------选择：D5.A.B.C.D. 在公共关系活动中，公关礼仪是公关人员必须掌握并娴熟运用的（）技能。
公众传播团体传播群体传播人际传播-----------------选择：D6.A.B.C.D. 公共关系计划具有的四大特征是（）。
目的性、整体性、调适性、创造性目的性、延伸性、调适性、创造性导向性、延伸性、调适性、创造性导向性、延伸性、可控性、创造性-----------------选择：A7.A.B.C. 企业文化是企业以其价值观念和经营管理哲学为核心的（）和行为规范的总和。
劳动方式生产方式激励方式D. 思维方式-----------------选择：D8.A.B.C.D. 调查问卷访问的形式不包括（）。
通信访问电话访问人员访问打听访问-----------------选择：D9.A.B.C.D. 进行公共关系评估，首要的步骤是（）。
选择评估标准明确评估的目的确定资料的搜集途径、方法确定评估的主持者-----------------选择：B10. 公共关系广告是组织推销（）的一种特殊手段。
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电子科技大学15秋《现代公共关系学》在线作业1满分答案
15秋《现代公共关系学》在线作业1
单选题
一、单选题（共 20 道试题，共 100 分。
）
1.公共关系实务既是一门操作知识，又是一种实践技能，以下哪个选项不属于公共关系实
务的内容（）。
A.调查演讲
B.广告策划
C.危机处理
D.公关评估
-----------------选择：D
2.以下哪个选项不属于公共关系效果评估的内容（）。
A.接受信息的公众数量的衡量
B.转变态度的公众数量的衡量
C.产生行为的公众数量的衡量
D.评估专家的意见、建议
-----------------选择：D
3.按照谈判的主题来划分，谈判可以划分为（）。
A.政治谈判、经济谈判、军事谈判、文化谈判
B.公开谈判、秘密谈判
C.单一性谈判、统筹性谈判
D.正式谈判、非正式谈判
-----------------选择：C
4.新闻宣传的基本原则不包括（）。
A.明确宣传意图
B.熟悉宣传对象
C.了解宣传媒介的优缺点
D.注意信息反馈
-----------------选择：D
5.在公共关系活动中，公关礼仪是公关人员必须掌握并娴熟运用的（）技能。
A.公众传播
B.团体传播
C.群体传播
D.人际传播
-----------------选择：D
6.公共关系计划具有的四大特征是（）。
A.目的性、整体性、调适性、创造性
B.目的性、延伸性、调适性、创造性
C.导向性、延伸性、调适性、创造性
D.导向性、延伸性、可控性、创造性
-----------------选择：A
7.企业文化是企业以其价值观念和经营管理哲学为核心的（）和行为规范的总和。
A.劳动方式
B.生产方式
C.激励方式
D.思维方式
-----------------选择：D
8.调查问卷访问的形式不包括（）。
A.通信访问
B.电话访问
C.人员访问
D.打听访问
-----------------选择：D
9.进行公共关系评估，首要的步骤是（）。
A.选择评估标准
B.明确评估的目的
C.确定资料的搜集途径、方法
D.确定评估的主持者
-----------------选择：B
10.公共关系广告是组织推销（）的一种特殊手段。
A.自身形象
B.商业形象
C.产品形象
D.人员形象
-----------------选择：A
11.关于会议，下列说法不准确的是（）。
A.会议主题要明确
B.会前要做好准备工作
C.会议的次数越少越好
D.会议的时间要短
-----------------选择：C
12.对公关人员来说，礼仪不仅是与公众交往场合中的“通行证”，而且还是体现（
）的一种标志。
A.修养水平业务素质
B.修养水平技术水平
C.智力水平业务素质
D.业务水平业务素质
-----------------选择：A
13.新闻最重要的特点是在（）的前提下消息的新鲜和及时。
A.有趣
B.引人入胜
C.奇特
D.真实
-----------------选择：D
14.遵守时间，（）是社会交往中极为重要的礼貌。
A.不得提前
B.不得迟到
C.分秒不差
D.不得失约
-----------------选择：B
15.企业识别系统CIS由以下子系统构成（）。
A.理念识别系统、行为识别系统、视觉识别系统
B.思维识别系统、行为识别系统、视觉识别系统
C.运动识别系统、行为识别系统、视觉识别系统
D.思维识别系统、运动识别系统、行为识别系统
-----------------选择：A
16.电话调查的一个优点是（）。
A.速度快，范围广，费用低
B.调查对象有充裕的时间认真考虑，从容作答
C.可以深入探讨，加深印象
D.不使用问卷，不受给定问题的限制
-----------------选择：A
17.公共关系战略性目标和战术性目标的划分，是依据（）进行分类的。
A.按照目标的层次
B.按照目标的时间长短
C.按照目标所涉及的范围大小
D.按照目标的性质
-----------------选择：D
18.（
）又称“守门人”，它是指在信息传播过程中，对信息的提供、制作、编辑和报道能够采取“疏导”与“抑制”行为的关键人物。
A.“公关人”
B.“意见领袖”
C.“把关人”
D.“负责人”
-----------------选择：C
19.（）是全部组织理念的灵魂，主要昭示组织为什么而存在。
A.组织价值观
B.组织目标
C.组织使命
D.组织形象
-----------------选择：C
20.（）是一种寻求参与各方都有所得目标的谈判模式。
A.温和型谈判
B.原则型谈判
C.强硬型谈判
D.讨价还价型谈判
-----------------选择：A
69D848655EF9515A。