剑桥BEC真题中级第四辑口语解析
BEC中级真题解析_第四辑T4P5
《The Myth of the Paperless Office》，无纸化办公室神话。讲的是新技术对现代办公的影
响。
34题，meeting在这里不是特殊指代，只是叙述的一般情况。不需要使用定冠词the。
35题，正确的
The Myth of the Paperless Office
0 The concept of a paperless office grew with the advance of technology. It was
00 widely been claimed that as email became commonplace, people would stop
it多余。
40题，正确的
41题，in most people’s eyes在大多数人的眼里，of多余。
42题，正确的
43题，might have done表示可能已经做了某事，而这里的意思是指电子邮件等可能会
被删除，不用have，去掉。
44题，Paul Blunt, a marketing manager for desktop products, who says there has been
整的句子，成分齐全，transition是主语，has been是谓语，between是多余的。
significant progress。中间的部分是插入成分，不予考虑。完整的是Paul Blunt (who) says there
has been significant progress.主语是人，谓语是says，后面是宾语，成分齐全，who是多余的。
BEC商务英语(中级)口语模拟试卷4(题后含答案及解析)
BEC商务英语（中级）口语模拟试卷4(题后含答案及解析)题型有：1. INTERVIEW 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 1 INTERVIEW (ABOUT 3 MIN)1．In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.正确答案：A. B: How do you do?I: How do you do? Sit down, please. A, would you give me some information about your education?A: I graduated from Beijing Foreign Studies University in 1997. My major was English. By the time of the graduation, I was awarded the Bachelor of Arts.I: B, how do you think global warming can be prevented?B: Well, I’m no expert on this, but I’ve heard quite a lot of such discussion from TV and other people’s talk. I think it was mainly caused by the waste gases exhausted from chemical factories and vehicles. It’s said the ice caps of the north and south poles will be melted and the sea level will be raised. As a result, some cities will disappear.I: What’s your opinion about it, A?A: Well, there’s no easy solution. As for as I know, global warming is caused by green-house effect which results from too much carbon dioxide in the air. I think the government should take measures to limit the number of cars and make efforts to develop public transportation system. Besides, we should try to replace fossil fuel with new, cleaner energy resources.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．In this part of the test you are asked to give a short talk on a business topic.You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A. WHAT IS IMPORTANT WHEN...? MAINTAINING CUSTOMER INTEREST IN A COMPANY’S PRODUCTS —QUALITY GOODS AND AFTER-SALES SERVICE —FEEDBACKB. WHAT IS IMPORTANT WHEN...? CONSIDERING TRANSPORT MANAGEMENT —TIMING —COSTC. WHAT IS IMPORTANT WHEN...? HA VING A SUCCESSFUL INTERVIEW —CONFIDENCE —ABILITY正确答案：Interlocutor:—I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will askyou a question.—All right? Here are your topics.[Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes]Interlocutor:—Choose one of the topics to talk about. You can make notes.[1 minute’s preparation time. Both candidates pre pare their talks at the same time, separately.]—All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when maintaining customer interest?[Candidate Two talks]As is known to all, it is important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible, it may provide some incentives to its old customers. All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market.Interlocutor:—Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk.[Candidate One asks question.]Apart from all those, should a company design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak?Candidate Two: A good question. Yes, we should at tract new customers as well as old customers.Interlocutor:—Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when considering transport management?[Candidate One talks]Any distribution of products from producers to wholesales or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability.This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute are truck, rail, air, water, pipeline.Interlocutor:—Thank you. Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk.[Candidate Two asks question.]In terms of timing, cost and availability, which do you thin the most important is?Candidate One: Well. That depends. For example, if something urgent must be delivered on time, you have to disregard cost and availability.Interlocutor:—Thank you[Materials are collected.]SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.3．In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an ex ample of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.For two candidates Company VisitorsA group ofbusiness people from a foreign trade delegation are visiting your company next month.You have been asked to help prepare a programme of activities for the visitors.Discuss the situation together, and decide:—what kinds of activities would be suitable for the visitors.—how to entertain the visitors outside working hours.For three candidates Company VisitorsA group of business people from a foreign trade delegation are visiting your company next month.You have been asked to help prepare a programme of activities for the visitors.Discuss the situation together, and decide:—what kinds of activities would be suitable for the visitors.—how to entertain the visitors outside working hours.—which company personnel the visitors should meet.正确答案：Interlocutor:—Now this part of the test you are going to discuss together.[Interlocutor points to the card showing the task while giving the instructions below.]Interlocutor:—You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You don’t need to write any thing. Is that clear?[Interlocutor places the card in front of the candidates.]Interlocutor:—I’m just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you.[Candidates have about 3 minutes to complete the task.]A: You know, ABC & Co. Ltd will have some people to visit our company next month.B: Yes, they’re going to arrive in Beijing on next Tuesday. 10 people altogether. 7 days.A: That’s right. They will decide whether to invest in our company after they finish the visit. So we should give them a good impression. Which hotel do you think we choose for them?B: How about Red Buds? You see, it’s in the down town area, close to the business center, and what’s more, easily accessible to highways.A: Yech. Sounds a good idea.B: What about entertainment?A: Er, let me see. On the first night of their arrival, we give a dinner for them. And we show them a round the company in the next five days. During the last two days, we take them to visit some places of interest. Such as, the Summer Palace, the Great Wall.B: I think it’s better to give each of delegates a gift. And we can give them some china.A: Yes, not bad.[Materials are collected.][The interlocutor asks one or more questions as appropriate, to extend the discussion.]Do you think what the most important thing is to persuade them to invest in your company? What’s your opinion, A?A: Well. Our company is well organised and running well. In addition, we have a long relationship with them. So I think we can make it. How about you, B?B: Yes see, the profits of our company is going up and the stock of our company is also rocketing. It’s a good deal for them.。
BEC中级第四辑真题口语-Mini-presentation
2.1 What is important when aiming to improve career prospects (职业规划)?
主题 Aiming to 已 improve 给 career 出 prospects 补 充 点 陈述要点 Reading business articles 原因 The latest business events
Test 2
Topic C: WHAT IS IMPORTANT WHEN ……? Purchasing new machinery Level of automation Maintenance requirement
【词汇&短语】
生产线 the production line 付款条件 payment terms 由电脑控制的 computerized 严格检查 strict inspection 提高效率 raise efficiency 全自动的 fully automatic 极具清楚 crystal clear 假设出来的情况 hypothetical case
Moreover, we should be aware of the maintenance requirement (论点2) of the machineries we bought. It should be stated crystal clear（完全明白，十分明了） in the payment terms（专业术语：付款条件， 支付条款） whether it is the responsibility of the buyer or the seller to get the maintenance covered（意为“负责”）. Furthermore, quality should be viewed before the purchase（论点3）.
bec中级真题四及答案解析
bec中级真题四及答案解析BEC中级真题四及答案解析BEC（商务英语考试）被广泛认可为商务领域的英语语言能力证书，帮助考生提高商务沟通与交流能力，提升在国际商务环境中的竞争力。
在备考BEC考试过程中，熟悉BEC中级真题及其答案解析是至关重要的一步。
BEC中级真题四是考察商务课程的学习成果，涵盖了商务词汇、商务知识、商务写作等方面的内容。
通过解析真题，我们能够深入了解考试的出题规律，从而更好地备考。
第一部分：听力理解BEC中级真题四的听力部分包含多个案例，每个案例有两个问题。
听力部分主要考察考生对商务会议、电话交流和商务报告等场景的理解能力。
在备考过程中，建议多听商务英语材料，培养对口语速度和语调的适应能力。
第二部分：阅读理解BEC中级真题四的阅读理解部分包括多篇长文，每篇文章后面有三个问题。
阅读理解考察考生对商务文本的理解能力，包括对文章主旨、细节、推理和态度等方面的理解。
在备考过程中，注意培养总揽全文和快速定位细节的能力。
第三部分：商务写作BEC中级真题四的商务写作部分要求考生根据提示写一封商务信函。
商务写作考核考生的书面表达能力，要求考生在规定的字数内准确、简洁地表达主要内容。
在备考过程中，建议每天写一些商务信函，熟悉常见的商务写作模式和用语。
第四部分：商务口语BEC中级真题四的口试部分要求考生进行一次商务谈话。
商务口语考核考生的口头表达能力，要求考生在规定的时间内清晰、流利地表达自己的观点。
在备考过程中，建议多进行商务对话练习，提高口语交流的能力。
通过对BEC中级真题四的分析，我们可以发现其中蕴含了一些备考的窍门。
首先，密切关注商务英语材料，多听、多读、多写商务文本，熟悉商务用语表达方式；其次，加强对商务词汇的积累，掌握常用商务词汇的发音、拼写和用法；再次，培养良好的阅读和听力策略，提高快速定位信息和听取关键信息的能力；最后，通过刻意练习商务写作和口语，培养良好的书面表达和口头表达能力。
总结一下，BEC中级真题四及其答案解析是备考BEC考试不可或缺的资料。
剑桥BEC真题集第4辑中级文本答案解析2
第二题的答案在D段中间: companies should be careful not to lose sight of the original rationale for outsourcing.这里的rationale是基本原理、根本原因的意思。
第三题的答案在A段，非常明显的“establish contracts”。
RART 1
Look at the statements below and the advice to businesses on the opposite page about using other companies to run their IT services.
1、the need to teach skills to employees working on the outsourced process
4、addressing the issue of staff who work on the outsourced process being at a distant site
5、the importance of making someone responsible for the integration process
Part2
人邮第四辑真题TEST 2 READING PART 2
Read the article below about the changing role of human resources departments.
The best person for the job
B.Kevin Rayner, Domola
Businesses need to build integration competency centres dedicated to managing the integration effort. It is critical to have an individual in charge to check that the external and internal business operations work together. Although companies often think of outsourcing as a way of getting rid of people and assets, they need to remember that, at the same time, outsourcing involves gaining people. Because there is a new operation being carried out in a different way outside of the home business, this creates a training element.
bec中级与英语四级BEC剑桥商务英语中级口语解析
bec中级与英语四级BEC剑桥商务英语中级口语解析剑桥商务英语中级口语解析(1)WHAT IS __NT WHEN 。
?Aiming for promotionQuality of performanceCompany loyalty【词汇短语】由。
负责be in charge of 热情的enthusiastic重要的，关键的crucial 细小的工作small errands长期的long-range 价值merit管理的administrative 监督supervise【句型点击】That is to say。
.It is very crucial to。
..is known to all【参考范例】If you are aiming for a promotion, primarily, you should show asatisfactory performance. That is to say, if you want to be in charge ofsomething, you start from small errands and show your long-rangemerits. Youhave to show people what you are capable of. This is very crucial. Secondly,demonstrate your loyalty to the pany, because no manager wants an outstandingbut undependable to take an administrative role and supervise a department.Thirdly, show your intelligence in the field you are working, face to thechallenge that others fear to take, and then, your professional skills would beknown to all. The last point, try to build an easy-going and enthusiasticpersonality. A brilliant yet not ed employee is definitely not qualifiedfor a promotion.剑桥商务英语中级口语解析(2)WHAT IS __NT WHEN 。
BEC中级真题4答案解析
BEC中级真题4答案解析TEST1首先得搞明白的是这篇文章到底讲的什么。
不用看具体内容..有两个地方直接告诉了。
一个是题目说明的第一句话..另一个是正文的标题。
从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。
A段讲了TLRG这个贯穿全文的研究组织诞生的原因:现行的研究满足不了需要..于是大多数公司只能自己探索发掘接班人的模式;(即第五题的答案) B段讲了直属经理(line managers)对于发掘接班人的重要性(真是干什么都要从基层抓起)..以及经理们的一些疑虑;C段讲的是接班人问题对公司的重要性..并且应该让院线经理们明白这种重要性; D段是针对前面列出的问题..提出的解决建议..什么专家协助等等。
整篇文章分为四个部分..层层递进..有很强的逻辑性。
拿这样的文章来做阅读材料应该是相对容易把握的。
题目解析:图中蓝色的线为答案潜伏的地方。
7个题干基本是将原文中的句子用另外的词语和句型表述出来..所以题干中的关键词都能在正文里找到与之匹配的..比如第四题题干里的expert对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads..第七题的interest对应于C段的appeal。
第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”..也就是要让潜力股们对公司忠诚..即C段说的creating “attraction centres”和loyalty。
第二题说“组织必须把目光投向正在培养中的潜力股以外的地方”..即D段最后两句话所说的寻找新一代的潜力股。
第三题和B段的最后一句话完全是一个意思:怕培养潜力股的投入收不回成本。
第四题说开发潜力股..经理们需要在公司内部得到专家支持。
答案是D段的第一句话:公司的人力资源专家需要采取行动。
HR specialists就是expert。
第五题说公司现在没有在指导策略的支持下辨别潜力股。
BEC中级真题解析_第四辑T4P2
The philosophy behind such joint ventures is simple. In economically challenging times,
marketing partnerships provide a cost-effective method of increasing brand awareness and sales.
F These are fairly standard items, but clearly the company hopes to transform them by broadening
the associations consumers have with the brand.
have been setting aside their differences; the new idea is that two brand names are better than one.
Sharing databases, strategies and communication systems can be the most effective means of
益。D选项的内容完全吻合，词组in return可以算是一个答案信号：作为回报，它的合作者
拥有了一个更宽广的分发平台，并从中提高了品牌的知名度。
第十一题。这一空前面是列举的另一个例子，一些知名的卡通形象正在加强Nasco家
用清洁产品的形象。也就是说家用清洁产品公司正在和卡通公司合作。这一空的后面也是讲
B Some experts therefore predict that this style of marketing will take up an increasingly large
剑桥商务英语(BEC)中级第二、三、四辑口语真题范例-精选.pdf
…… ?
【词汇 & 短语】 空缺职位 vacancy 行政管理部 administration 总部 head office 管理技能 managerial skill 人力资源部 human resources
【词汇＆短语】
促销赠品 Complimentary presents
迎宾室 Hospitality room
招待费 Entertainment allowance
定制 Customize
针对个人 Personalize
有目的的 Purposeful
商业目的 Business objectives
客户需求 Customer demand
可持续发展 sustainable development 合同到期 exploration of contract
繁荣 boom prosperity
续签合同 renew the contract
租金 rent
押金 deposit
【句型点击】
观点阐述
Well, it seems to me that …… .
according to their interest and favorites. Moreover, these activities
should help us achieve our business objectives, for example, we can
have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won ’t feel that we are too purposeful.
bec中级真题第四辑答案解析
bec中级真题第四辑答案解析BEC中级真题第四辑答案解析BEC中级考试是国际商务英语考试中的一级考试，其目的是评估考生在商务英语方面的能力。
在备考过程中，掌握往年的真题并进行解析是非常重要的。
本文将针对BEC中级真题第四辑进行答案解析，帮助考生更好地准备考试。
第一部分：听力听力部分是BEC中级考试的第一部分，也是相对较难的一部分。
在第四辑中，听力部分涵盖了不同的商务场景和主题。
下面是对部分听力题目的解析。
题目1：What is Peter worried about?这道题目是关于Peter的担忧。
在听力材料中，我们可以听到Peter提到了一项商务计划，以及他对本周的会议是否能按计划顺利进行的担忧。
正确答案应选择：The success of the meeting this week。
题目2：What are the speakers talking about?这道题目涉及到两位员工在商务活动上的讨论。
在听力材料中，我们可以听到他们提到了一个国际会议，以及对该会议的筹备工作的讨论。
正确答案应选择：The International Conference。
第二部分：阅读阅读部分是BEC中级考试的第二部分，也是相对较容易的一部分。
在第四辑中，阅读部分的文章内容涉及了商务合作、市场趋势、企业管理等方面。
下面是对部分阅读题目的解析。
题目1：According to the passage, what are the challenges of international business?这道题目要求根据文章内容，找出国际商务面临的挑战。
在文章中，我们可以找到相关句子，提到了市场竞争激烈、文化差异、语言障碍等问题。
正确答案应选择：Intense market competition, cultural differences, and language barriers。
题目2：What does the term "market segmentation" mean?这道题目要求理解“市场细分”这一术语的含义。
bec中级第四辑真题详解test3
Test3Part one这篇文章主要是关于定价〔pricing〕的.题目算是阅读第一部分里比较隐晦的了.四个部分分别介绍了影响定价的一些因素.第一题,公司没有合理定价.答案是B段引用的一个例子：He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly.因为没有对数码相机合理定价,所以一个消费品公司破产了.和第一题吻合.Consumer goods: goods such as food, clothing, etc. bought and used by individual customers消费品.第二题,大环境使得涨价很困难.答案是A段,有点不太明显,甚至可能需要点经济学基础：He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies.很多工业国家的低通货膨胀率使得涨价变得困难.通货膨胀率是衡量一国宏观经济的重要指标,也就是这题所说的context.低通货膨胀率,说明经济不太景气,涨价会很困难.deter: to make sb decide not to do sth or continue doing sth阻碍eg: The price did not deter most customers第三题,公司隐瞒定价策略的后果.答案是D段的最后一句：The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.最坏的方法是试图让定价结构对消费者##.今天,它更有可能导致失去合同而不是大的利润.第四题,一个公司确保定价准确的方式.答案是B段的这么一句：a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes.一个瑞士的医药公司为每一位销售代表的手提电脑引进了软件,确保他们提供持续准确的定价.这里的accurate对应于precision,引进的软件就是方式〔means〕. 第五题,公司了解降价的后果.答案在C段,但是不那么明显：Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount.大的超市可以轻易追踪客户的弹性—他们的购买习惯是如何对涨价或打折做出反应的.这个题需要理解一个常见的经济学术语：弹性.elasticity ：the extent to which people want to buy more or less of a product or service when its price changes.这个术语的概念基本吻合第五题所说的.能够了解客户的需求弹性,也就了解了涨价或者降价的效果.第六题,对产品定价首要的是根据客户所愿意支付的.答案是A的最后一句：based on their willingness to pay..集于他们的支付意愿.这里的based on对应于the first sector.第七题,粗糙的定价准则的广泛应用.答案在C段,有点隐晦：But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices.虽然公司可以用一种更复杂的方式来衡量,遵守基本的规则仍然是定价的最普遍的方式.BUT是个信号.rough可以从反面对应于sophisticated,,the most common way对应于widespread use.Part two《Issues in the recruitment world》,招聘世界里的话题.围绕猎头公司〔headhunter〕展开,说明了猎头公司的发展和重要性,以与用人单位对猎头公司的一些疑问.第一段引出话题,说现在正是猎头公司占领市场的时候.接下来几段顺序介绍了猎头市场的发展阶段,从起步阶段〔第二段的内容〕,到逐步发家〔第三段〕,当中列举了一个猎头公司的情况加以说明〔第四段〕,然后第五段介绍了用人单位对猎头公司的一些质疑.最后一段是总的概括.做这种题一定要理清文章的逻辑顺序,从整体上把握文章脉络.第八题,第二段的最后一句.第二段是简单引出猎头公司的起步,起步阶段并没有多少公司认识到猎头公司的重要性,就如第八题前面的一句话所说：It is hard to overstate the significance of this.很难高估这个的重要性,也就是说猎头公司的作用并没有被完全的认识到.后面的空格应该相应的填入猎头公司不太被重视的句子.E选项正好满足这个特点：直到几年前,甚至最大的公司都不可能一年利用猎头公司来填补一两个职位.第九题,主要是介绍Pinnacle这个猎头公司的情况.前面说这个公司的市场份额在10%到15%,空格后面一个rather〔相反〕,说定义公司成功的应该是公司所处理的高质量的工作和客户.中间应填入一个表转折意思的句子,并且可能和公司的市场份额有关.A句满足这个要求：虽然其他人可能把它〔指市场份额〕估计得更低,但一个公司的名声不仅仅是建立在市场份额基础上的.第五段,集中填入三个句子,所以一定要从意思上进行把握.这一段是用人单位对猎头公司的一些质疑,然后猎头公司Pinnacle的主席Edwards进行了一些反驳.这一段第一句话说人力资源部经理认为Pinnacle发挥了很重要的作用,接着空格后面说的是Some are concerned that…也就是一些人提出了担心,所以中间的第十题应该填入表示转折意思的句子,而且可能是对猎头公司发挥的作用的消极看法.D满足这一要求：但是这种认可不代表他们完全的高兴.BUT是个关键的信号,acceptance是指代前面人力资源经理们对猎头公司发挥作用的认可.第十一题,前面的句子是对猎头公司发挥作用的担心,认为它们权力过大了.这一题后面的句子是引用一个人力资源经理的解释,进一步说明猎头公司的影响力太大.所以十一题也应该与此相关.B符合：他们首要担心的是猎头公司会创造或者破坏管理职业生涯.Worry是关键词,同前面的concern相对应,make or break managerial careers也就是上下文所说的权利过大,简直拥有生杀大权.第十二题,理解了前面的,不难做出选择.这里很明显就是猎头公司为自己辩护.前面指责猎头公司的评价会影响个人的选择.而空格后面是Edwards的解释,说最终的决定权是掌握在客户自己手中.所以这一题很明显应该填入对前面表示反驳的句子,也就是F,object to,非常明显的信号：Edwards反对这种说法,声称他所做的无非就是寻找候选人然后鼓励他们去申请某个特定的职位.Part three《The art of persuasion》,劝说的艺术.这里的劝说〔persuasion〕带点广告的意思,是指怎么样设计广告手册〔brochure〕才能吸引顾客,也就是劝顾客掏钱购买产品.第一段引出话题,说广告手册常常设计得不合理,会把客户弄糊涂,从而结束客户的咨询.很多企业并没有思考一些关键性的问题,比如想通过广告手册达到什么目的.通常企业设计广告手册的原因是竞争对手拥有它.13题问第一段中作者对广告手册所做的观点是什么.答案是后面几句：businesses fail to ask themselves critical questions like….企业没有问自己一些关键性的问题.从这段话可以看出,作者认为企业在设计广告手册时的考虑是不周全的,没有进行深入思考.所以答案是C：设计他们时考虑得并不充分.A不对,没有提到客户的期望,只是说广告手册可能会把客户弄糊涂.B 也不对,第一段并没有提到design的问题.D在原文中也没有提到.这题稍微需要理解和概括. 第二段是讲广告手册设计时的一些考量.开头先说客户需要的广告手册是一个混合体,很难找到.而往往客户手册的预算是有限的,所以设计时不可能满足所有的市场需要,应该优先考虑最关键的部分.14题问作者在第二段中对公司的建议是什么.原文说的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能满足所有的市场需要,所以优先考虑最关键的部分,其他的需要用另外的方式来满足.理解了内容不难选出答案是C：接受一个广告手册不可能满足所有目标的事实.第三段紧接着第二段所说的首要任务〔first task〕,提出了次要任务〔second task〕：把广告手册的内容找准.在95%的情况下,公司会雇人好好设计广告手册,但是却不会找有相关技能的广告文字撰稿人制作内容,或者至少给收拾下.还有一个更大的失败之处在于制作出的广告手册不是以客户为中心的.广告手册应该涉与到客户感兴趣的领域,集中在从你那购买所能获得的好处上.15题问作者在第三段说怎么样才可以改善大部分的广告手册.根据前面的内容概括,很显然答案在A和D之间.选A是根据题干中的the majority of brochures来的,原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they don't get a copywriter or someone with the right expertise to produce the text.在95%的情况下公司只注重设计而不注重表述内容,这里的95 per cent of cases可以对应the majority of brochures.get a.copywriter or someone with the right expertise to produce the text,找一个有相关技能的广告文字撰稿人来制作文字,也就是A所说的更好的语言和表达.第四段说明了广告手册刚刚诞生时的一些情况.客户更看重的不是企业所存在的时间,而是企业的名声和所干的实事.所以在广告手册的起步阶段,最重要的是企业要拥有一个良好的业绩记录.一旦这些建立起来了,广告手册就可以致力于让客户相信你的产品是市场上最好的.16题问在广告手册的引进阶段,作者对公司们的建议是什么.原文很明确：The important point to get across at the beginning is that you have a good track record..通过这一阶段最重要的是你必须有一个良好的业绩记录.也就是D选项所说的公司要注重他们所建立起来的名声.其他几个选项都没有提到.第五段说的是广告手册内容的一些注意事项.内容中要包含与你做生意时可能获得的一些好处.公司要对手册上的声明做详细说明.还可能引用现存客户的一些建议.这些可以使得广告手册显得很个人化,而不是堆砌供应商的照片然后把自己的名字印在最前面.17题问第五段对广告手册内容的讨论中,作者的建议是什么.答案是原文的这么一句：it is not enough just to state these; in order to persuade, they need to be spelt out.仅仅只是声明是不够的,为了可以说服,他们需要被详细说明.也就是B选项所说的为所做的声明提供支持.A和D没有提到,C不对,不是说避免使用他们的照片,而是说不能仅仅只呈上他们的照片,还要有别的东西,比如客户的建议.最后一段是说的设计阶段的注意事项,需要具备哪些特征才能让你的广告手册脱颖而出.18题要联系上下文进行理解,原文是说"there are many production features that can distinguish your brochure from the run of the mill."有很多生产特征能让你的广告手册区别于其他的,后文有一个make you stand out,理解这里的含义,就是要和普通的一般的广告手册相区分.所以选择ordinary.几个疑似生词：transpire：为人所知spell something out：to explain something clearly and in detailtrack record:业绩记录Part four《Online exchanges》,在线交易.19题,理解了意思不难做出选择,是说将广泛分散的卖家和买家聚集到了一起.用widely dispersed.20题,以前从未存在过的.None existed before.21题,这套设备导致了在线交易的出现.lead to导致.22题,take percentage of是个常用词组,意思是要拿走一部分.看个例句：I don’t take a percentage of your ad buy.在买卖中常用到这个说法.23题,turned out to be,固定用法,结果是24题,in total总共,固定用法25题,从意思上理解,是说挣扎着、努力着要在这个行业待下来.用struggle.26题,也要从意思上理解.这一段是讲的major embarrassments,举的例子都是消极的,前面说一个公司挣扎着要留下来,后面说当这个businessman损失了280m的时候,供应商放弃他了.用give up.27题,combine with,结合.将正确的商业计划和顶级技术结合好的时机和买家和卖家的信任. 28题,买家和卖家的信任.用confidence.29题,meet/satisfy/fulfil criteria满足标准,看朗文的一个例句：To qualify for a grant, students must satisfy certain criteria.30题,apply to 在这里是申请的意思：to make a formal request, usually written, for something such as a job, a place in a university, or permission to do something.看一个例句：I applied to four universities and was accepted by all of them.这个句子的意思是他不喜欢每次申请新的借款人时都要填相同的表格.31题,这里填入invite,使用的是一个不太常用的意思：to politely ask someone to do something.3 / 4礼貌的邀请某人做某事.整个句子的意思是邀请借款者填写一个标准的表格,然后表格在债主那里流通.32题,in competition with each other相互竞争.33题,处理了1.5m的贷款.用handle,deal的话要加with.Part five《Summary of annual progress》,年度进步总结.应该是公司领导在年度总结大会上做的报告,比较简短.34题,yet一般用在否定句的句尾,而此句是肯定句,yet多余35题,transform into,词组搭配,表示把…..转变成.of多余.36题,we have managed to improve almost double our profits,这个句子有两个谓语动词,improve 和double,所以有一个多余.保留improve的话,almost的位置不对,所以应该去掉improve,直接用double表示加倍.37题,这个句子的意思是说利润的增长已经将我们公司置于全球玻璃行业顶尖的位置.强调的动作的完成,如果用has been就是强调动作的一直持续.所以been多余.38题,succeed in固定搭配,this多余39题,最重要的原因是我们的能力一直领先于对手.定语从句的成分很齐全,不需要介词from. 40题,又是两个动词同时使用,重复了,必须去掉一个.句子的意思是我们拒绝原地踏步,stand still是原地踏步.所以去掉allow.41题,on sale,固定搭配,降价的意思.去掉the.42题,如果用that,后面应该接从句.而这句的后面不是从句.直接是comfirm as,表示确认公司作为行业领头羊的地位.43题,正确的44题,what this is,我们明确的知道这些是什么,extra多余.45题,正确的。
剑桥BEC真题中级第四辑口语解析(Part 2 Mini Presentation
第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation● Audience● Equipment needed【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to 图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least 准备行动，待命 stand by 备用的 spare 【句型点击】 ● 回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about… ● 引起新话题 About…. I think… That reminds me of….. Talking of…., I know….. 【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have athorough research on the topic. A good preparation will make the speaker confident of his performance, which in turn will arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them.Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients● Experience ● Reliability【词汇&短语】需要，要求call for 正直；诚实integrity积累accumulate 忽视，未注意到overlook环境，条件，情况circumstance 核心core结果outcome 互动interaction准确的accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】【词汇&短语】产品系列product range 结束，终结terminate确保，担保ensure 提前宣传advance publicity在很大程度上to a great extent 促销活动promotional events不合时宜的ill-timed 方向，定位orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Beside s, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiousl y for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successful ly introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】【词汇&短语】职业规划career prospect 保证guarantee系统的organic 职业能力proficiency开阔视野broaden the horizon 语言能力command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guaranteeseffective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed目的地destination 运输中in transit立即发货prompt delivery 装货过程loading process快递流通fast turnover 最佳报价best over【句型点击】In order to…With regard to… 基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken care of. There could be damages either in transit or during t he loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【词汇&短语】生产线the production line 付款条件payment terms由电脑控制的computerized 严格检查strict inspection提高效率raise efficiency 全自动的fully automatic极具清楚crystal clear 假设出来的情况hypothetical case【句型点击】We should aware of…My interest is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be t owards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【词汇&短语】销售经理sales manager 促进销售sales promotion推销潜力sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….Th is phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】【词汇&短语】客户支持clients support 打扰disturb可供利用的available 热情的enthusiastic令人反感的annoying 时间把握timing【句型点击】I am in the middle of…我正在忙着To put it in another way..….is th e key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT WHEN ……?Managing change●Clear objectives●Communication【思路点拨】【词汇&短语】企业目标business goal 蓝图blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to….应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Und oubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Topic B: WHAT IS IMPORTANT WHE N ……?Working as a teacher●Sharing expertise●Deciding responsibilities【词汇&短语】求助于resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is… 首要考虑是..Given this premise…. 基于这样的前提Be expe cted to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】【词汇&短语】可持续的sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is ve ry simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and barga ining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。
BEC中级真题解析_第四辑T4P1
the acquisition. Your loan application needs to be supported by detailed profit and cashflow
收购企业的价值，首先得决定你的收购能为它做出什么样的贡献。可以通过一个更加专注的
管理团队来提高收益，也可以通过提高购买力和降低成本来改进利润。C段讲的是要和资金
提供方建立良好的关系，并谈到了资金借贷方面的一些情况。D段是讲收购进行后的一些影
响。对于出现的相关变化，要妥善处理。处理的好的话会提高士气。
outcome.
5 Take into account your long-term requirements to ensure you have the resources you need.
6 Even after investing some effort in the acquisition, it may still be necessary to withdraw.
可以不间断的继续。它也帮助处理闲置生产能力于是你可以在初始阶段转移人员。说到底，
这句话的意思就是要合理的安排人员，从而充分利用资源来实现目标。
第三题，要想知道你能从投资上获得多少回报，评估你能给购买的公司增加什么。这一
题答案很明显，B段的第一句话：To decide on the value of any target business, you must first
This approach may be best, and it's worth remembering that with listed companies, shareholders
剑桥商务英语证书考试（BEC）真题汇编及详解（第4辑中级）-第2章-Test3~Test4【圣
剑桥商务英语证书考试（BEC）真题汇编及详解（第4辑中级）-第2章-Test3~Test4【圣Test 3READING 1 hourPART ONEQuestions 1-7●Look at the statements below and the article about pricing on the opposite page ●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Example:0 the price depending on the product features chosen by the customer1 the failure of a company to set its prices appropriately2 a context that makes it difficult to increase prices3 the consequences of companies trying to conceal their approach to pricing4 the means by which a company ensured precision in the prices it offered5 the fact that companies can learn about the effects of a price reduction6the first sector to price products according to how much customers wereprepared to spend7 the widespread use of rough guidelines to determine pricesGetting the price rightA Chief executives need to pay more attention to pricing, according to RobertoLippi of the Apex Group, a consultancy that offers advice on pricing strategy.He accepts that low inflation figures in many industrialized countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.B The key to pricing is to avoid alienating customers. As Lippi points out, once abad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.C Many of today's managers have the benefit of modern technology to help themwith pricing. Supermarket chains, for example, can easily track customers'elasticity'—how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.D One popular approach to pricing is illustrated by the car companies that chargeextra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers.Nowadays, that is more likely to lead to lost contracts than large profits.【答案与解析】1. B 题⼲意为：“⼀个公司定价的失败。
剑桥BEC真题中级第四辑口语解析汇报(Part2MiniPresentation
Talking of … ., I know … .. 【参考范例】
When planning a presentation, speakers should first be clear about the composition of audience. The types of audience
原因 Work performance 工作表现 Quality of work 工作质量 Outcome of business 结果 Eliminate unqualified applicants 去除不合格人员
【词汇 & 短语】 需要，要求 call for
正直 ；诚实 integrity
积累 accumulate 环境，条件，情况 circumstance
presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.
Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good
preparation will make the speaker confident of his performance, which in turn will arouse the audience
not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the
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第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。
公司想把已停产的尾货打折处理掉。
公司要求你们对此提出建议。
你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【词汇&短语】整理，选出sort out 区分，区别differentiate仓库warehouse 广告费用advertising rate配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically【句型点击】●常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offerbigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on all products?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating.They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t thi nk we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free! B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old.You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。
请一起讨论，为这款车的促销提出意见，内容包括：●这款车的那些特性对目标人群来说很重要●在广告宣传中应该以怎样的形式推出这款车●广告应该发布在哪里【思路点拨】【词汇&短语】主要使用者prime user手机短信text message小体积compact size 配置，装置outfit第一印象at first sight战略，策略strategy【参考范例】A: That is the most recently developed model of the company. The target consumers are aged between 18 to 25 years old. Now, let’s have a discussion about how to promote it. Please fell free to share with us whatever it is in your mind.B: At first sight, I’m really positive that the prime user of this model will be youngster rather than the middle aged. Look! It is of compact size, yet with modernized outfits, really appealing to young and fashionable people. I think this is the real pluses of it.C: You are right. We are probably looking at the best seller of this season. But don’t forget that our competitors also have launched new models recently. The point is how to do advertising campaign against them.A: I think the features of the model just speak for themselves. The only thing we need to do is try to get our potential buyers to take a look at the car.B: We can invite pop stars to present the model, and then the new model will appeal to the youngsters.C: Good idea! So we have to design everything on a target-based strategy. I believe the so called“star effect”will work. According to a recent survey, the consumers do care about who is presenting the product. We should take advantage of it.A: The launching of the new model needs perfect timing. I believe autumn is a good reason. Because it is a time when students left college and go forth into the word. Some of them will find themselves in great need of a vehicle to communicate to their working cities.B: Ok, I think we covered this point perfectly. Shall we move on to the next subject?C: Yeah. The launching of the new model is also a vital factor. In your perspective, where should we advertise the car?A: The feedback from our retailers and the market research indicated that internet and text messages, instead of trade affairs, are ideal media for advertising the new the model.B: It makes senses. After all, our target consumers are young customers and these guys just can not live without computers and cell phones. Since they prefer stay at home surfing the internet and sending text messages, it is not difficult to find our best channels to launch the new car.C: You can hardly imagine how fast words can travel in the internet world in these days. If some buyers think highly of our car and say something in favor of it in the internet community, lots of internet users will know it overnight. It is a good choice.第四辑Test 3Giving presentationsThe Managing Director of the company you work for is concerned about the quality of presentations given by staff at internal and external meetings.You have been asked to help organize some training for staff in giving presentations.Discuss the situation together and decide:●Which types of staff would benefit most from this training●Who would give this training●How to decide whether training has been successful做演示你所在的公司的董事总经理很关心在内部和外部会议上工作人员所做演示的质量。