牛津高中英语模块4课文翻译

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《牛津高中英语》模块4课文(20200814111924)

《牛津高中英语》模块4课文(20200814111924)

22. M4U1. Reading —AdvertisementsNowadays, wecan find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.What is an advertisementAn advertisement uses words and pictures to persuade people to buy a product or service, or believe in an idea.Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements——commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someonehas paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.Does an advertisement tell people the complete truthThere are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilfulmethods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares,‘Bright -teeth fights badbreath! 'This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn't you buy the very freshest food' This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food ',and makea mental connection with the food in the grocery. We must not fall for this kind of tricks.Public service advertisementsNot all ads play tricks on us though. PSAsuse someof the samemethods, like attractive pictures and clever language, but they are madeto serve the public. PSAsaim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, andsince then various types of PSAs have appeared around the country. You have probably seen or heard someof them yourself, such as, ‘ Yes tolife ,no to drugs ' and ‘knowledge changes life. ' These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ‘Project Hope--- educating every child '. There are even PSAs to teachus how to live healthy lives. One of these is, ‘Whenyou smoke cigarettes, you are slowly killing yourself '. All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!23. M4U1. Project (1) —How do you build an ad campaignUnlike a single advertisement, an ad campaign is a planned programmed of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind.It is important to figure out exactly what you want to tell the audience andwhat you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions you may first consider.1 Who is the audience for your ad campaignThe people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to sayAfter you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather thisinformation from your research. Whenplanning a public welfare campaign, you may want to ask yourself:• What does my audience already know about this problem•What aspects of this problem would they care ab outor be concerned with• Is there some history behind the problem that they would be interested in• Howdoes the problem personally affect their lives3 How do you reach your audienceThere are lots of different ways to get your messageacross when you are putting together an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.24. M4U1. Project (2) —Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those peoplearound them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. Wewill show howsmoking is not cool or attractive, because it makespeople smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo andslogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damagethat it does to their health. This is why we chose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.25. M4U2. Reading —The Olympic GamesGood after, students and teachers. As a member of the International Olympic Committee, I am delighted to have been invited to your school to talk to you about the history and significa nce of the Olympic Games.I 'll share someinterestingfacts and stories with you, and then we 'll have time for question.Do you know when the ancient Olympic Games began It was in the year 776BC. They were held at Olympia in Greece every four years, for almost 12 centuries, until AD 394.Someof the sports from the ancient Olympic are still seen today, such as the long jump, wrestling and running. At the ancient Olympics, by tradition the athletes were all men and they had to compete wearing, no cloths. Single women were allowed to take part in their own competition, at a separate festival honour of Hera, the wife of the Greek god Zeus. Today, both male and female athletes form around the world can take part, no matter what nation they come from.The contemporary Olympics were first held in 1896, in Athens. It was a Frenchman, Pierre de Coubertin, who brought the Olympics back to life. He dreamt that the Olympics would make it possible for people of all countries to live side by side in peace. Now people all over the world are helping to realize this dream. Among them are many well-known athletes.Did you know that perhaps the most famous boxer of all time first came to public attention during the 1960 Rome Olympics He won the gold medal for the USA, under his birth nameCassius Clay. Afterwards, this young man went on to win the World Heavyweight Boxing Championship in 1964 and later change his name tothe one we all know, Muhammad Ali. He returned to the Olympic Games in Atlanta in 1996 to light the Olympic flame at the opening ceremony.Another sports star I would like to mention is Michael Jordan.Everyone knows of his success in the NBA, but do you know that he helped the USA basketball team win the gold medal at the 1984 Los Angeles Olympics Jordan also returned to the Olympics after manyyears, but unlike MuhammaAdli, he was still competing for medals. At the 1992 Barcelona Olympics, Jordan won his second Olympic gold medal as a member of the so- called 'Dream Team‘.Chinese athletes have also madeimportant contributions to the Olympic Games. At the 1984 Los Angeles Olympics, the People 's Republic of China returned to the Olympics after 32 years ' absence. I am sure the whole of China must have felt proud whenXu Haifeng won the first gold medal for his country. Deng Yaping, who wonfour Olympic gold medals in 1992 and 1996, is perhaps the greatest female table tennis player the world has ever seen. At the 2004 Athens Olympic Games, Liu Xiang excited people all over Asia when he became the first Asian to win the gold medal in the men 's 110 -meters hurdles.The Chinese led the way at the 2008 Beijing Olympics, winning 51 gold medals. For the first time in history, the Chinese women'sgymnastics team won the gold medal. However, the athlete that some people remember most was Zhang Ning, a former badminton champion. At the age of 33, she medal in the final match.These are someof the Olympic athletes who have brought joy to people achievement. We are looking with their attempts to push the boundaries of humanOlympic Games. Join mein wishing the Olympic Movement a successful future to match its past glory.Thank you. Now, are there any questions26. M4U2. Project (1) —How does a sport enter the OlympicsEntering a sport into the Olympics can be a long progress. There are manyrequirements that must be met before a sport can be considered by the International Olympic Committee (IOC).First, a sport must have its own international association.Next, it must be practiced by men in at least 75 countries on at least four continents, or practiced by womenin at least 40 countries and on three continents. That 's not all. In orderfor a new sport to added, another sport must be dropped. This helps the IOC keep the Olympic budget under control.Which ones are outSomesports that were part of the Olympics in the past have been removed. These include familiar sports, such as baseball, as well as more unusual sports. Such as power boating. These sports were judged to have becomeless popular, and had to make way for new sports which are more popular.Which ones are inSomesports have been added, such as tae kwon do, which was first included in the Olympics in 2000. The IOC is planning to change someof the sports in the next few years. In 2016, rugby and golf, which were earlier played at the Olympics and then dropped, will be included again, as they are now very popular and are played all around the world.Which ones are still tryingWushu is still applying to get into the Olympics. The IOC has still not approved the sport due to the concern about the balance of sports ---there are already manyother sports in the Olympics that are connected changing the number and type of Olympic sports in the future, so wushu fans mayfinally get what they are hoping for.27. M4U2. Project (2) —Winning isn 't everythingIt was near the end of the football match, and neither team had scored. The captain of the Eagles passed the ball to a teammate, and then ran down near the Kangaroos ' goal. His teammate passed the ball back to him, but the shot was too high. The Eagle 's captain knocked the ball to the ground with his hand, and then kicked it and scored. The referee blew thewhistle; the match was over and the Eagles had won. Of course, the goal should not have counted. However, now it was too late.Later, a reporter asked the Eagles ' captain what had happened.‘Wewon, and that is all that matters. ' The captain said.The Kangaroos were out of the tournament while the Eagles continued on. However, with the referees now keeping a close watch on the Eagles, they struggled and lost their next match. Afterwards, they complained that the referees had been unfair.The Eagles went homeangry and bitter because they did not win the tournament. Meanwhile, the Kangaroos went home and trained harder than before.In the next tournament, the Kangaroos defeated the Eagles by ascore of 5 to 1. They went on to the final match against the Bears. The match was tied with minutes to go. The Kangaroos' captain was near the Bear's goal. A teammate passed the ball to him, and by accident it hit his hand. The Kangaroos' captain stopped the match and let the Bears have the ball. Within minutes, the Bears scores and won.Later, a reporter asked the Kangaroos ' captain what had happened.‘They won,' the captain said ‘T hey were the better team. 'The Kangaroos went homeproud that they had done their best. Manyof the kangaroos ' players becamefriends with the players on the Bears' team for the rest of their lives. In defeat, the Kangaroos found something more precious than victory —the found friendship, honour and respect.28. M4U3. Reading —Not just watching a filmRealCine —virtual reality for everyoneThis presentation will give you some information aboutRealCine: how it works,why it is better than a film, and how it can be used in other ways. The RealCine experience will amaze you, and you will agree that this is an extraordinary technology that deserves to be developed further.The technology behind RealCine is virtual reality (VR).Unlike a film, where a passive audience watches and hears what is happening on a screen, RealCine puts you into the action and connects with your senses of sight,hearing,smell and touch in an active way. Imagine that a VR user ‘goes' sightseeing inthe Himalayas. Not only will he or she feel every step of climbing Mount Qomolangma, but the user will also experience the cold, smells ,sights and sounds of the surrounding environment; he or she will enjoy a feeling of happiness and a sense of achievement upon reaching the top RealCine works by making the users feel that they are really in a newworld —a world that does not exist except in a computer program. To achieve this, special VR headsets are designed to allow the users to see in 3-D and hear the sound all around them. The movements of the headset indicate the direction in which the user wants to go. The user also wears special gloves so he or she can ‘touch ' the people and objects that he or she sees. To add to the virtual world of RealCine, the headsets even have small openings that give out smells to match theenvironment. Both the headsets and the gloves are connected to a computer network in the VR studio.In scientific studies it has been shown that VR can be a good treatment for people whohave social problems. In one case, a teenager who was afraid of talking and playing with his schoolmates was treated with VR. In the world created by RealCine, he becamethe captain of the Brazilian football team and scored the winning goal in a World Cup final. This encouraged him to become more confident around others.An argument has been put forward that some users will be disappointed by RealCine because VRis not real. However, with VRwe are able to do things that could never be achieved in real life. For example, with the aid of RealCine, a seventy-year-old grandfather recently took a trip to Africa. In reality, he is disabled and can no longer walk, but he was able to see and touch a lion while still in the convenience of the VR studio.Besides this ,VR can be used to practice skills in a secure environment that otherwise would be quite dangerous. For example, fire fighters could use RealCine to train safely, without the risk of getting injured in a burning building. It could be used in class as well. Teachers could bring history alive by placing students in an ancient town, or they could teach biology by allowing students to experience the world as a whale or a squirrel.Finally, RealCine provides fantastic technology for urban planning. Engineers can enter the design of a neighbourhood into a computer, andthen use VR to ‘walk ' around the neighbourhood, see how it looks and make changes before construction is carried out. This kind of urban planning is in the long term cheaper and more practical, compared with the way most urban planning is done today. I recommend the governmentuse this technology in the future planning of this city.29. M4U3. Project (1) —Journey to the Centre of the EarthIn 1863,professor Otto Lindenbrock found a secret message in an old book he had recently bought. The message spoke of a trip to the centre of the earth through a volcano in Iceland. Immediately , he got his things packed and went to Iceland, forcing his nephew Axel to go with him.In Iceland, the professor hired a guide named Hans. When the three of them reached the volcano, they journeyed underground through a small cave. After many days, they came to a vast room with a large ocean inside. On the shores of this ocean, there was a forest and huge mushrooms. High above, the sky was filled with gas that gave off light like the sun.The three men built a small boat and set sail. All of a sudden ,two dinosaurs rose to the surface and began to fight each other. The small boat was almost sunk by the dinosaurs before they were able to get away.They sailed to shore and explored the forest. They came acrosshuge insects and many strange creatures. As they were wandering around, they noticed a mansitting against a tree in the distance —he was at least four meters tall. The menbecame afraid, and ran back to theboat.They set sail again, and saw what looked like an exit, but it was blocked by rocks which had fallen down from the ceiling . They madea bombto blow up the rocks. After the bombexploded, their boat rushed wildly forward into a large hole. The boat floated down with the water. It was too fast for them to escape. They could only hold on to the boat in terror.Finally, they reached the bottom of the hole. Then the water began to push them up. They floated upwards for miles. The water rushed beneath them, pushing them out into the sunlight. They nowfound themselves in a volcano in Italy —their adventure was over, but a new one was about to begin.30. M4U3. Project (2) —The Time MachineHere is my time machine. This is where you sit, and with these two white handles, you can travel into the future or the past.I finished the machine just last week and decided to use it to see the future. As I pulled the handle, the world around me became foggy. Days and nights zipped by and everything changed before my eyes. Buildings and cities appeared and disappeared in a flash. Finally, I heard a loud thunder, and everything stopped. There was a city in front of me that appeared very old and worn.I was now in the year AD 802,701, and mankind had evolved into two races, the Eloi and the Morlocks. The Eloi were small and like children. They lived above the ground and spent all of their time at play. Unlike the Elois, the Morlocks looked like white beasts. They lived underground, where they kept machine running so that the Eloi would be happy and well fed.At first, I thought that the Eloi had forced the Morlocks to do all the work so that the Eloi could play. However later I cameto see that I had the wrong impression: the Morlocks were the real masters. They took care of the Eloi because they lived by killing and eating them. The Morlocks even tried to catch and kill me, but luckily I was able to use the Time Machine to escape.I then travelled 30 million years into the future. I was nowon a beach with an ocean in front of me, but there wasneither wind nor waves, and there seemedto be little life. I went stillfurther into the future, and the sun grew larger, redder and darker, and the Earth became cold and covered in frost. Everything was still —there was no life or movement at all.As the world turned to complete darkness, I pulled the other handle, and found that myself back in my house in the present day. Only three hours had passed.。

牛津英语整理模块一到模块九课文翻译

牛津英语整理模块一到模块九课文翻译

牛津高中英语模块1 -- 5课文翻译M1U1Reading英国校园生活在英国上了一年的中学对我来说是一段非常令人愉快和兴奋的经历。

我很满意英国的上学时间,因为那里是大约9点开始上学,下午3:30放学,这意味着我可以比平常晚起床一个小时,因为在中国8点之前就开始上课了。

在第一天,所有新生在学校礼堂集合,我坐在一个叫做戴安娜的女孩旁边,我们很快就成为了好朋友。

在集合期间,校长告诉我们关于学校的规章制度,他还告诉我们,在学校要想赢得别人的尊重,最好的方法就是努力学习,取得高分,这一点听起来跟中国的学校差不多。

在过去的一年里,我有很多的老师,黑伍德先生,也就是我的班主任,对我很有帮助;我最喜欢的老师是伯尔克小姐,我喜欢她教的英国文学课。

在我们班有28个同学,这差不多是英国学校的平均班额。

我们在不同的教室上不同的课,上某些课的时候,班上的同学也不一样,所以对我来说记住所有人的面孔和名字是一件难事。

我发现这里布置的家庭作业不像我以前在原来学校时那么繁重,可是一开始我还是觉得有点挑战性,因为所有的作业都是英文的。

让我感到幸运的是,所有老师都给了我极大的鼓励,也喜欢所学的科目:英语、历史、英国文学,计算机,数学、科学、体育、艺术、烹饪和法语。

我的英语提高了很多,因为我每天都使用英语而且我每天花一小时在图书馆看英语书,我经常在中午休息的时候去计算机俱乐部,这样我就可以免费给国内你的家人和朋友发邮件了。

我还在每周二的晚上有一节法语课,烹饪课也很有趣,因为我可以学到如何购买、准备和烹饪食物,在学期末,我们有举行班级聚会,我们都需要做一些食物,让我很高兴的是我同学都很喜欢我做的蛋糕。

那里的学生必须要学数学、英语和科学,但是可以不学一些他们不喜欢的科目,例如历史和法语。

他们可以选择像艺术和计算机技术等课程,或者像西班牙语和德语等语言类课程。

在我修的艺术课上,我做了一个雕塑,尽管它完成时看起来不是很漂亮,但我仍然很喜欢它。

牛津高中英语模块1-5全部英语课文及中文翻译

牛津高中英语模块1-5全部英语课文及中文翻译

牛津高中英语模块1-5全部英语课文及中文翻译搜索代码:短语1分词2 不定式完成时3 with结构4 句型5M1U1 SCHOOL life in the UK Going to a British high school for one year was a very enjoyable and exciting experience for me. I was very happy with the school hours in Britain because school starts around 9 a.m. and ends about 3.30 p.m. This means I could get up an hour later than usual as schools in China begin before 8 a.m.On the first day, all of the new students attended an assembly in the school hall. I sat next to a girl whose name is Diane. We soon became best friends. During the assembly, the headmaster told us about the rules of the school. He also told us that the best way to earn respect was to devote oneself to study and achieve high grades. This sounded like my school in China.I had many teachers in the past year. Mr. Heywood , my class teacher, was very helpful. My favorite teacher was Miss Burke—I loved the lessons that she gave in English Literature.In our class there were 28 students. This is about the average size for British schools. We had to move to different classrooms for different classes. We also had different students in some classes, so it was a struggle for me to remember all the faces and names.I found the homework was not as heavy as what I used to get in my old school, but it was a bit challenging for me at firs t because all the homework was in English. I felt lucky as all my teachers gave me much encouragement and I enjoyed all my subjects: English, History, English Literature, Computer Science, Maths, Science, PE, Art, Cooking and French.My English improved a lot as I used English every day and spent an hour each day reading English books in the library.I usually went to the Computer Club during the lunch break, so Icould send e-mails to my family and friends back home for free. I also had an extra French class on Tuesday evenings. Cooking was really fun as I learned how to buy, prepare and cook food. At the end of term we held a class party and we all had to cook something. I was glad that all my classmates were fond of the cake that I made.Students at that school have to study Maths, English and Science, but can stop studying some subjects if they don’t like them, for example, History and French. They can choose other subjects like Art and Computer Science or Languages such as Spanish and German. In the Art class that I took, I made a small sculpture. Though it didn’t look very beautiful when it was finished, I still liked it very much.I missed Chinese food a lot at lunch. British food is very different. British people like eating dessert at the end of their main meal. After lunch, we usually played on the school field. Sometimes I played football with the boys.Sometimes I just relaxed under a tree or sat on the grass.I was very lucky to experience this different way of life. I look back on my time in the UK with satisfaction, and I really hope to go back and study in Manchester again.在英国的学校生活在英国上了一年的中学对我来说是一段非常令人愉快和兴奋的经历。

牛津高中英语课文翻译 牛津高中英语模块四课文翻译

牛津高中英语课文翻译 牛津高中英语模块四课文翻译

牛津高中英语课文翻译牛津高中英语模块四课文翻译牛津高中英语课文翻译-牛津高中英语模块四课文翻译牛津高中英语文本翻译m1unit1reading英国校园生活在英国上了一年的中学对我来说是一段非常令人愉快和兴奋的经历。

我很满意英国中学的作息时间,因为学校每天上午大约9点上课,下午大约3点半放学。

这意味着我每天可以比以往晚一个小时起床,因为在中国学校每天上午8点之前就开始上课了。

开学第一天,所有新生都去学校礼堂参加晨会。

我坐在一个名叫戴安娜的女孩旁边,我们很快就成了好朋友。

在聚会上,校长向我们介绍了学校的规章制度。

他还告诉我们,在学校里赢得他人尊重的最佳方式是努力学习并取得高分,这听起来与中国学校很相似。

在过去的一年里,我有很多的老师,黑伍德先生,也就是我的班主任,对我很有帮助;我最喜欢的老师是伯尔克小姐,我喜欢她教的英国文学课。

在我们班有28个同学,这差不多是英国学校的平均班额。

我们在不同的教室上不同的课,上某些课的时候,班上的同学也不一样,所以对我来说记住所有人的面孔和名字是一件难事。

我发现这里布置的作业不像我原来学校布置的那么重,但一开始我还是觉得有点挑战性,因为所有的作业都是英语的。

幸运的是,所有的老师都给了我很大的鼓励,并且喜欢我学的科目:英语、历史、英国文学、计算机、数学、科学、体育、艺术、烹饪和法语。

我的英语提高了很多,因为我每天都使用英语而且我每天花一小时在图书馆看英语书,我经常在中午休息的时候去计算机俱乐部,这样我就可以免费给国内你的家人和朋友发邮件了。

我还在每周二的晚上有一节法语课,烹饪课也很有趣,因为我可以学到如何购买、准备和烹饪食物,在学期末,我们有举行班级聚会,我们都需要做一些食物,让我很高兴的是我同学都很喜欢我做的蛋糕。

那里的学生必须学习数学、英语和科学,但是可以不学一些他们不喜欢的科目,例如历历史和法语。

他们可以选择艺术和计算机技术等课程,或者像西班牙语和德语等语言类课程。

牛津高中英语模块1-5全部英语课文及中文翻译

牛津高中英语模块1-5全部英语课文及中文翻译

搜索代码:短语分词不定式完成时with结构句型M1U1 SCHOOL life in the UKGoing to a British high school for one year was a very enjoyable and exciting experience for me. I was very happy with the school hours in Britain because school starts around 9 a.m. and ends about 3.30 p.m. This means I could get up an hour later than usual as schools in China begin before 8 a.m.On the first day, all of the new students attended an assembly in the school hall. I sat next to a girl whose name is Diane. We soon became best friends. During the assembly, the headmaster told us about the rules of the school. He also told us that the best way to earn respect was to devote oneself to study and achieve high grades. This sounded like my school in China.I had many teachers in the past year. Mr. Heywood , my class teacher, was very helpful. My favorite teacher was Miss Burke—I loved the lessons that she gave in English Literature. In our class there were 28 students. This is about the average size for British schools. We had to move to different classrooms for different classes. We also had different students in some classes, so it was a struggle for me to remember all the faces and names.I found the homework was not as heavy as what I used to get in my old school, but it was a bit challenging for me at firs t because all the homework was in English. I felt lucky as all my teachers gave me much encouragement and I enjoyed all my subjects: English, History, English Literature, Computer Science, Maths, Science, PE, Art, Cooking and French.My English improved a lot as I used English every day and spent an hour each day reading English books in the library.I usually went to the Computer Club during the lunch break, so I could send e-mails to my family and friends back home for free.I also had an extra French class on Tuesday evenings. Cooking was really fun as I learned how to buy, prepare and cook food. At the end of term we held a class party and we all had to cook something. I was glad that all my classmates were fond of the cake that I made.Students at that school have to study Maths, English and Science, but can stop studying some subjects if they don’t like them, for example, History and French. They can choose other subjects like Art and Computer Science or Languages such as Spanish and German. In the Art class that I took, I made a small sculpture. Though it didn’t look very beautiful when it was finished, I still liked it very much.I missed Chinese food a lot at lunch. British food is very different. British people like eating dessert at the end of their main meal. After lunch, we usually played on the school field. Sometimes I played football with the boys. Sometimes I just relaxed under a tree or sat on the grass.I was very lucky to experience this different way of life. I look back on my time in the UK with satisfaction, and I really hope to go back and study in Manchester again.在英国的学校生活在英国上了一年的中学对我来说是一段非常令人愉快和兴奋的经历。

牛津高中英语模块4课文(可编辑修改word版)

牛津高中英语模块4课文(可编辑修改word版)

22. M4U1. Reading—AdvertisementsNowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements ––commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, ‘Bright-teeth fights bad breath! ’This statement tries to fool you into assuming that the too thpaste cures bad breath, yet it does not say that! All it says is that fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn't you buy the very freshest food?’ This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’,and make a mental connection with the food in the grocery. We must not fall for this kind of tricks.Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life ,no to drugs’ and ‘knowledge changes life.’ These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ‘Project Hope---educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘When you smokecigarettes, you are slowly killing yourself’. All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!23. M4U1. Project (1)—How do you build an ad campaign?Unlike a single advertisement, an ad campaign is a planned programmed of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions you may first consider.1 Who is the audience for your ad campaign?The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to sayAfter you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they c are about or be concerned with?●Is there some history behind the problem that they would be interested in?●How does the problem personally affect their lives?3 How do you reach your audience?There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.24. M4U1. Project (2)—Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage that it does to their health. This is why we chose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.25. M4U2. Reading—The Olympic GamesGood after, students and teachers. As a member of the International Olympic Committee, I am delighted to have been invited to your school to talk to you about the history and significance of the Olympic Games. I’ll share some interesting facts and stories with you, and then we’ll have time for question.Do you know when the ancient Olympic Games began? It was in the year 776BC. They were held at Olympia in Greece every four years, for almost 12 centuries, until AD 394.Some of the sports from the ancient Olympic are still seen today, such as the long jump, wrestling and running. At the ancient Olympics, by tradition the athletes were all men and they had to compete wearing, no cloths. Single women were allowed to take part in their own competition, at a separate festival honour of Hera, the wife of the Greek god Zeus. Today, both male and female athletes form around the world can take part, no matter what nation they come from.The contemporary Olympics were first held in 1896, in Athens. It was a Frenchman, Pierre de Coubertin, who brought the Olympics back to life. He dreamt that the Olympics would make it possible for people of all countries to live side by side in peace. Now people all over the world are helping to realize this dream. Among them are many well-known athletes.Did you know that perhaps the most famous boxer of all time first came to public attention during the 1960 Rome Olympics? He won the gold medal for the USA, under his birth name Cassius Clay. Afterwards, this young man went on to win the World Heavyweight Boxing Championship in 1964 and later change his name to the one we all know, Muhammad Ali. He returned to the Olympic Games in Atlanta in 1996 to light the Olympic flame at the opening ceremony.Another sports star I would like to mention is Michael Jordan.Everyone knows of his success in the NBA, but do you know that he helped the USA basketball team win the gold medal at the 1984 Los Angeles Olympics? Jordan also returned to the Olympics after many years, but unlike Muhammad Ali, he was still competing for medals. At the 1992 Barcelona Olympics, Jordan won his second Olympic gold medal as a member of the so-called ’Dream Team‘.Chinese athletes have also made important contributions to the Olympic Games. At the 1984 Los Angeles Olympics, the People’s Republic of China returned to the Olympics after 32 years’ absence. I am sure the whole of China must have felt proud when Xu Haifeng won the first gold medal for his country. Deng Yaping, who won four Olympic gold medals in 1992 and 1996, isperhaps the greatest female table tennis player the world has ever seen. At the 2004 Athens Olympic Games, Liu Xiang excited people all over Asia when he became the first Asian to win the gold medal in the men’s 110-meters hurdles.The Chinese led the way at the 2008 Beijing Olympics, winning 51 gold medals. For the first time in history, the Chinese women’s gymnastics team won the gold medal. However, the athlete that some people remember most was Zhang Ning, a former badminton champion. At the age of 33, she medal in the final match.These are some of the Olympic athletes who have brought joy to people achievement. We are looking with their attempts to push the boundaries of human Olympic Games. Join me in wishing the Olympic Movement a successful future to match its past glory.Thank you. Now, are there any questions?26. M4U2. Project (1)—How does a sport enter the Olympics?Entering a sport into the Olympics can be a long progress. There are many requirements that must be met before a sport can be considered by the International Olympic Committee (IOC). First, a sport must have its own international association. Next, it must be practiced by men in at least 75 countries on at least four continents, or practiced by women in at least 40 countries and on three continents. That’s not all. In order for a new sport to added, another sport must be dropped. This helps the IOC keep the Olympic budget under control.Which ones are out?Some sports that were part of the Olympics in the past have been removed. These include familiar sports, such as baseball, as well as more unusual sports. Such as power boating. These sports were judged to have become less popular, and had to make way for new sports which are more popular.Which ones are in?Some sports have been added, such as tae kwon do, which was first included in the Olympics in 2000. The IOC is planning to change some of the sports in the next few years. In 2016, rugby and golf, which were earlier played at the Olympics and then dropped, will be included again, as they are now very popular and are played all around the world.Which ones are still trying?Wushu is still applying to get into the Olympics. The IOC has still not approved the sport due to the concern about the balance of sports ---there are already many other sports in the Olympics that are connected changing the number and type of Olympic sports in the future, so wushu fans may finally get what they are hoping for.27. M4U2. Project (2)—Winning isn’t everythingIt was near the end of the football match, and neither team had scored. The captain of the Eagles passed the ball to a teammate, and then ran down near the Kangaroos’ goal. His teammate passed the ball back to him, but the shot was too high. The Eagle’s captain knocked the ball to the ground with his hand, and then kicked it and scored. The referee blew the whistle; the match was over and the Eagles had won. Of course, the goal should not have counted. However, now it was too late.Later, a reporter asked the Eagles’ captain what had happened.‘We won, and that is all that matters.’ The captain said.The Kangaroos were out of the tournament while the Eagles continued on. However, with the referees now keeping a close watch on the Eagles, they struggled and lost their next match. Afterwards, they complained that the referees had been unfair.The Eagles went home angry and bitter because they did not win the tournament. Meanwhile, the Kangaroos went home and trained harder than before.In the next tournament, the Kangaroos defeated the Eagles by a score of 5 to 1. They went on to the final match against the Bears. The match was tied with minutes to go. The Kangaroos’ captain was near the Bear’s goal. A teamma te passed the ball to him, and by accident it hit his hand. The Kangaroos’ captain stopped the match and let the Bears have the ball. Within minutes, the Bears scores and won.Later, a reporter asked the Kangaroos’ captain what had happened.‘They won,’ the captain said ‘They were the better team.’The Kangaroos went home proud that they had done their best. Many of the kangaroos’ players became friends with the players on the Bears’ team for the rest of their lives. In defeat, the Kangaroos found something more precious than victory—the found friendship, honour and respect.28. M4U3. Reading—Not just watching a film RealCine—virtual reality for everyoneThis presentation will give you some information about RealCine: how it works,why it is better than a film, and how it can be used in other ways. The RealCine experience will amaze you, and you will agree that this is an extraordinary technology that deserves to be developed further.The technology behind RealCine is virtual reality (VR). Unlike a film, where a passive audience watches and hears what is happening on a screen, RealCine puts you into the action and connects with your senses of sight,hearing,smell and touch in an active way. Imagine that a VR user ‘goes’ sightseeing in the Himalayas. Not only will he or she feel every step of climbing Mount Qomolangma, but the user will also experience the cold, smells ,sights and sounds of the surrounding environment; he or she will enjoy a feeling of happiness and a sense of achievement upon reaching the topRealCine works by making the users feel that they are really in a new world—a world that does not exist except in a computer program. To achieve this, special VR headsets are designed to allow the users to see in 3-D and hear the sound all around them. The movements of the headset indicate the direction in which the user wants to go. The user also wears special gloves so he or she can ‘touch’ the people and objects that he or she sees. To add to the virtual world of RealCine, the headsets even have small openings that give out smells to match the environment. Both the headsets and the gloves are connected to a computer network in the VR studio.In scientific studies it has been shown that VR can be a good treatment for people who have social problems. In one case, a teenager who was afraid of talking and playing with his schoolmates was treated with VR. In the world created by RealCine, he became the captain of the Brazilian football team and scored the winning goal in a World Cup final. This encouraged him to become more confident around others.An argument has been put forward that some users will be disappointed by RealCine because VR is not real. However, with VR we are able to do things that could never be achieved in real life. For example, with the aid of RealCine, a seventy-year-old grandfather recently took a trip to Africa. In reality, he is disabled and can no longer walk, but he was able to see and touch a lion while still in the convenience of the VR studio.Besides this ,VR can be used to practice skills in a secure environment that otherwise would be quite dangerous. For example, fire fighters could use RealCine to train safely, without the riskof getting injured in a burning building. It could be used in class as well. Teachers could bring history alive by placing students in an ancient town, or they could teach biology by allowing students to experience the world as a whale or a squirrel.Finally, RealCine provides fantastic technology for urban planning. Engineers can enter the design of a neig hbourhood into a computer, and then use VR to ‘walk’ around the neighbourhood, see how it looks and make changes before construction is carried out. This kind of urban planning is in the long term cheaper and more practical, compared with the way most urban planning is done today. I recommend the government use this technology in the future planning of this city.29. M4U3. Project (1)—Journey to the Centre of the EarthIn 1863,professor Otto Lindenbrock found a secret message in an old book he had recently bought. The message spoke of a trip to the centre of the earth through a volcano in Iceland. Immediately , he got his things packed and went to Iceland, forcing his nephew Axel to go with him.In Iceland, the professor hired a guide named Hans. When the three of them reached the volcano, they journeyed underground through a small cave. After many days, they came to a vast room with a large ocean inside. On the shores of this ocean, there was a forest and huge mushrooms. High above, the sky was filled with gas that gave off light like the sun.The three men built a small boat and set sail. All of a sudden ,two dinosaurs rose to the surface and began to fight each other. The small boat was almost sunk by the dinosaurs before they were able to get away.They sailed to shore and explored the forest. They came across huge insects and many strange creatures. As they were wandering around, they noticed a man sitting against a tree in the distance—he was at least four meters tall. The men became afraid, and ran back to the boat.They set sail again, and saw what looked like an exit, but it was blocked by rocks which had fallen down from the ceiling . They made a bomb to blow up the rocks. After the bomb exploded, their boat rushed wildly forward into a large hole. The boat floated down with the water. It was too fast for them to escape. They could only hold on to the boat in terror.Finally, they reached the bottom of the hole. Then the water began to push them up. They floated upwards for miles. The water rushed beneath them, pushing them out into the sunlight. They now found themselves in a volcano in Italy—their adventure was over, but a new one wasabout to begin.30. M4U3. Project (2)—The Time MachineHere is my time machine. This is where you sit, and with these two white handles, you can travel into the future or the past.I finished the machine just last week and decided to use it to see the future. As I pulled the handle, the world around me became foggy. Days and nights zipped by and everything changed before my eyes. Buildings and cities appeared and disappeared in a flash. Finally, I heard a loud thunder, and everything stopped. There was a city in front of me that appeared very old and worn.I was now in the year AD 802,701, and mankind had evolved into two races, the Eloi and the Morlocks. The Eloi were small and like children. They lived above the ground and spent all of their time at play. Unlike the Elois, the Morlocks looked like white beasts. They lived underground, where they kept machine running so that the Eloi would be happy and well fed.At first, I thought that the Eloi had forced the Morlocks to do all the work so that the Eloi could play. However later I came to see that I had the wrong impression: the Morlocks were the real masters. They took care of the Eloi because they lived by killing and eating them. The Morlocks even tried to catch and kill me, but luckily I was able to use the Time Machine to escape.I then travelled 30 million years into the future. I was now on a beach with an ocean in front of me, but there was neither wind nor waves, and there seemed to be little life. I went still further into the future, and the sun grew larger, redder and darker, and the Earth became cold and covered in frost. Everything was still—there was no life or movement at all.As the world turned to complete darkness, I pulled the other handle, and found that myself back in my house in the present day. Only three hours had passed.。

牛津高中英语模块四Unit1(中英文)

牛津高中英语模块四Unit1(中英文)

做广告,广告活动,广告业航空公司毒品,药,药物光亮,光泽洗发精,洗发香波广告,广告宣传说服,劝说,使信服做广告,宣传旨在,目地是幸福,安全和健康,福利欺骗,作弊,骗子,欺诈行为有技巧地,熟练地虽然,即使清白地,无罪地,无恶意地,纯真地气息,呼吸口臭欺骗,愚弄,傻瓜治愈,解决,药物,疗法,对策杂货店高兴,满意,乐于评论,评价,议论心理地,思想地,精神地,智力地上…地当,受…地骗骗局;玩笑,恶作剧;戏法,把戏,诀窍;欺骗,欺诈欺骗,捉弄以…为目标,瞄准,目地,目标全国范围地,全国性地1 / 4运动(为了某种目地而进行地一系列有计划地活动)涉及,关于,处理,应付座右铭,格言,箴言香烟,卷烟使受益,得益于,益处,救济金,奖金推广,宣传,促销;促进,推动智力,才智,情报完全受…控制地人;奴隶咨询;请教理解力,领悟能力;理解练习最新地畅销书;畅销品大为惊奇推荐;建议,劝告;介绍出版社,出版机构;出版人,发行人(高中或大学)毕业年级地;级别(或地位)高地;高年级学生,毕业班;学生;上司;年纪较长地人购买;采购;购买地东西设计者,设计师软件建议,提示;顶端,末梢;小费;倾斜,倾覆;给小费引人注目地(公司或机构)标识,标志,徽标标语;口号(大)公司条,棒;酒吧成倍增加,迅速增加;乘,乘以2 / 4设计更新;提供最新信息;使现代化年轻人,青年;青年时期;青春,朝气方面;层面光盘,激光唱片烹饪法;食谱味道好地,好吃地便宜货;协议;讨价还价意外收获;奖金精致地;绚丽地;奢华地;空想,幻想;爱好,迷恋;想象;猜想弄清楚,弄懂;计算出大众传播媒介,大众传播工具海报目标;靶子;瞄准;以…为目标确定,查明;决定;裁决分析,分析结果有吸引力;呼吁,恳请;吸引力;恳求吸引,引起兴趣;呼吁做出反应,回应个别地;就本人而言;本人,亲自把…表达清楚反对吸烟小包,小盒有毒地肺癌症吸烟者手指甲敦促,力劝;竭力主张;3 / 4强烈地欲望,冲动烟草,烟叶论说文,小品文;文章,短文使震惊,使惊愕;震惊,惊愕死于…4 / 4。

《牛津高中英语》模块4课文

《牛津高中英语》模块4课文

22. M4U1. Reading —AdvertisementsNowadays, wecan find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.What is an advertisementAn advertisement uses words and pictures to persuade people to buy a product or service, or believe in an idea.Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements——commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someonehas paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.Does an advertisement tell people the complete truthThere are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilfulmethods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares,‘Bright -teeth fights badbreath! 'This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn't you buy the very freshest food' This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food ',and makea mental connection with the food in the grocery. We must not fall for this kind of tricks.Public service advertisementsNot all ads play tricks on us though. PSAsuse someof the samemethods, like attractive pictures and clever language, but they are madeto serve the public. PSAsaim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, andsince then various types of PSAs have appeared around the country. You have probably seen or heard someof them yourself, such as, ‘ Yes tolife ,no to drugs ' and ‘knowledge changes life. ' These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ‘Project Hope--- educating every child '. There are even PSAs to teachus how to live healthy lives. One of these is, ‘Whenyou smoke cigarettes, you are slowly killing yourself '. All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!23. M4U1. Project (1) —How do you build an ad campaignUnlike a single advertisement, an ad campaign is a planned programmed of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind.It is important to figure out exactly what you want to tell the audience andwhat you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions you may first consider.1 Who is the audience for your ad campaignThe people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to sayAfter you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather thisinformation from your research. Whenplanning a public welfare campaign, you may want to ask yourself:• What does my audience already know about this problem•What aspects of this problem would they care ab outor be concerned with• Is there some history behind the problem that they would be interested in• Howdoes the problem personally affect their lives3 How do you reach your audienceThere are lots of different ways to get your messageacross when you are putting together an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.24. M4U1. Project (2) —Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those peoplearound them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. Wewill show howsmoking is not cool or attractive, because it makespeople smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo andslogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damagethat it does to their health. This is why we chose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.25. M4U2. Reading —The Olympic GamesGood after, students and teachers. As a member of the International Olympic Committee, I am delighted to have been invited to your school to talk to you about the history and significa nce of the Olympic Games.I 'll share someinterestingfacts and stories with you, and then we 'll have time for question.Do you know when the ancient Olympic Games began It was in the year 776BC. They were held at Olympia in Greece every four years, for almost 12 centuries, until AD 394.Someof the sports from the ancient Olympic are still seen today, such as the long jump, wrestling and running. At the ancient Olympics, by tradition the athletes were all men and they had to compete wearing, no cloths. Single women were allowed to take part in their own competition, at a separate festival honour of Hera, the wife of the Greek god Zeus. Today, both male and female athletes form around the world can take part, no matter what nation they come from.The contemporary Olympics were first held in 1896, in Athens. It was a Frenchman, Pierre de Coubertin, who brought the Olympics back to life. He dreamt that the Olympics would make it possible for people of all countries to live side by side in peace. Now people all over the world are helping to realize this dream. Among them are many well-known athletes.Did you know that perhaps the most famous boxer of all time first came to public attention during the 1960 Rome Olympics He won the gold medal for the USA, under his birth nameCassius Clay. Afterwards, this young man went on to win the World Heavyweight Boxing Championship in 1964 and later change his name tothe one we all know, Muhammad Ali. He returned to the Olympic Games in Atlanta in 1996 to light the Olympic flame at the opening ceremony.Another sports star I would like to mention is Michael Jordan.Everyone knows of his success in the NBA, but do you know that he helped the USA basketball team win the gold medal at the 1984 Los Angeles Olympics Jordan also returned to the Olympics after manyyears, but unlike MuhammaAdli, he was still competing for medals. At the 1992 Barcelona Olympics, Jordan won his second Olympic gold medal as a member of the so- called 'Dream Team‘.Chinese athletes have also madeimportant contributions to the Olympic Games. At the 1984 Los Angeles Olympics, the People 's Republic of China returned to the Olympics after 32 years ' absence. I am sure the whole of China must have felt proud whenXu Haifeng won the first gold medal for his country. Deng Yaping, who wonfour Olympic gold medals in 1992 and 1996, is perhaps the greatest female table tennis player the world has ever seen. At the 2004 Athens Olympic Games, Liu Xiang excited people all over Asia when he became the first Asian to win the gold medal in the men 's 110 -meters hurdles.The Chinese led the way at the 2008 Beijing Olympics, winning 51 gold medals. For the first time in history, the Chinese women'sgymnastics team won the gold medal. However, the athlete that some people remember most was Zhang Ning, a former badminton champion. At the age of 33, she medal in the final match.These are someof the Olympic athletes who have brought joy to people achievement. We are looking with their attempts to push the boundaries of humanOlympic Games. Join mein wishing the Olympic Movement a successful future to match its past glory.Thank you. Now, are there any questions26. M4U2. Project (1) —How does a sport enter the OlympicsEntering a sport into the Olympics can be a long progress. There are manyrequirements that must be met before a sport can be considered by the International Olympic Committee (IOC).First, a sport must have its own international association.Next, it must be practiced by men in at least 75 countries on at least four continents, or practiced by womenin at least 40 countries and on three continents. That 's not all. In orderfor a new sport to added, another sport must be dropped. This helps the IOC keep the Olympic budget under control.Which ones are outSomesports that were part of the Olympics in the past have been removed. These include familiar sports, such as baseball, as well as more unusual sports. Such as power boating. These sports were judged to have becomeless popular, and had to make way for new sports which are more popular.Which ones are inSomesports have been added, such as tae kwon do, which was first included in the Olympics in 2000. The IOC is planning to change someof the sports in the next few years. In 2016, rugby and golf, which were earlier played at the Olympics and then dropped, will be included again, as they are now very popular and are played all around the world.Which ones are still tryingWushu is still applying to get into the Olympics. The IOC has still not approved the sport due to the concern about the balance of sports ---there are already manyother sports in the Olympics that are connected changing the number and type of Olympic sports in the future, so wushu fans mayfinally get what they are hoping for.27. M4U2. Project (2) —Winning isn 't everythingIt was near the end of the football match, and neither team had scored. The captain of the Eagles passed the ball to a teammate, and then ran down near the Kangaroos ' goal. His teammate passed the ball back to him, but the shot was too high. The Eagle 's captain knocked the ball to the ground with his hand, and then kicked it and scored. The referee blew thewhistle; the match was over and the Eagles had won. Of course, the goal should not have counted. However, now it was too late.Later, a reporter asked the Eagles ' captain what had happened.‘Wewon, and that is all that matters. ' The captain said.The Kangaroos were out of the tournament while the Eagles continued on. However, with the referees now keeping a close watch on the Eagles, they struggled and lost their next match. Afterwards, they complained that the referees had been unfair.The Eagles went homeangry and bitter because they did not win the tournament. Meanwhile, the Kangaroos went home and trained harder than before.In the next tournament, the Kangaroos defeated the Eagles by ascore of 5 to 1. They went on to the final match against the Bears. The match was tied with minutes to go. The Kangaroos' captain was near the Bear's goal. A teammate passed the ball to him, and by accident it hit his hand. The Kangaroos' captain stopped the match and let the Bears have the ball. Within minutes, the Bears scores and won.Later, a reporter asked the Kangaroos ' captain what had happened.‘They won,' the captain said ‘T hey were the better team. 'The Kangaroos went homeproud that they had done their best. Manyof the kangaroos ' players becamefriends with the players on the Bears' team for the rest of their lives. In defeat, the Kangaroos found something more precious than victory —the found friendship, honour and respect.28. M4U3. Reading —Not just watching a filmRealCine —virtual reality for everyoneThis presentation will give you some information aboutRealCine: how it works,why it is better than a film, and how it can be used in other ways. The RealCine experience will amaze you, and you will agree that this is an extraordinary technology that deserves to be developed further.The technology behind RealCine is virtual reality (VR).Unlike a film, where a passive audience watches and hears what is happening on a screen, RealCine puts you into the action and connects with your senses of sight,hearing,smell and touch in an active way. Imagine that a VR user ‘goes' sightseeing inthe Himalayas. Not only will he or she feel every step of climbing Mount Qomolangma, but the user will also experience the cold, smells ,sights and sounds of the surrounding environment; he or she will enjoy a feeling of happiness and a sense of achievement upon reaching the top RealCine works by making the users feel that they are really in a newworld —a world that does not exist except in a computer program. To achieve this, special VR headsets are designed to allow the users to see in 3-D and hear the sound all around them. The movements of the headset indicate the direction in which the user wants to go. The user also wears special gloves so he or she can ‘touch ' the people and objects that he or she sees. To add to the virtual world of RealCine, the headsets even have small openings that give out smells to match theenvironment. Both the headsets and the gloves are connected to a computer network in the VR studio.In scientific studies it has been shown that VR can be a good treatment for people whohave social problems. In one case, a teenager who was afraid of talking and playing with his schoolmates was treated with VR. In the world created by RealCine, he becamethe captain of the Brazilian football team and scored the winning goal in a World Cup final. This encouraged him to become more confident around others.An argument has been put forward that some users will be disappointed by RealCine because VRis not real. However, with VRwe are able to do things that could never be achieved in real life. For example, with the aid of RealCine, a seventy-year-old grandfather recently took a trip to Africa. In reality, he is disabled and can no longer walk, but he was able to see and touch a lion while still in the convenience of the VR studio.Besides this ,VR can be used to practice skills in a secure environment that otherwise would be quite dangerous. For example, fire fighters could use RealCine to train safely, without the risk of getting injured in a burning building. It could be used in class as well. Teachers could bring history alive by placing students in an ancient town, or they could teach biology by allowing students to experience the world as a whale or a squirrel.Finally, RealCine provides fantastic technology for urban planning. Engineers can enter the design of a neighbourhood into a computer, andthen use VR to ‘walk ' around the neighbourhood, see how it looks and make changes before construction is carried out. This kind of urban planning is in the long term cheaper and more practical, compared with the way most urban planning is done today. I recommend the governmentuse this technology in the future planning of this city.29. M4U3. Project (1) —Journey to the Centre of the EarthIn 1863,professor Otto Lindenbrock found a secret message in an old book he had recently bought. The message spoke of a trip to the centre of the earth through a volcano in Iceland. Immediately , he got his things packed and went to Iceland, forcing his nephew Axel to go with him.In Iceland, the professor hired a guide named Hans. When the three of them reached the volcano, they journeyed underground through a small cave. After many days, they came to a vast room with a large ocean inside. On the shores of this ocean, there was a forest and huge mushrooms. High above, the sky was filled with gas that gave off light like the sun.The three men built a small boat and set sail. All of a sudden ,two dinosaurs rose to the surface and began to fight each other. The small boat was almost sunk by the dinosaurs before they were able to get away.They sailed to shore and explored the forest. They came acrosshuge insects and many strange creatures. As they were wandering around, they noticed a mansitting against a tree in the distance —he was at least four meters tall. The menbecame afraid, and ran back to theboat.They set sail again, and saw what looked like an exit, but it was blocked by rocks which had fallen down from the ceiling . They madea bombto blow up the rocks. After the bombexploded, their boat rushed wildly forward into a large hole. The boat floated down with the water. It was too fast for them to escape. They could only hold on to the boat in terror.Finally, they reached the bottom of the hole. Then the water began to push them up. They floated upwards for miles. The water rushed beneath them, pushing them out into the sunlight. They nowfound themselves in a volcano in Italy —their adventure was over, but a new one was about to begin.30. M4U3. Project (2) —The Time MachineHere is my time machine. This is where you sit, and with these two white handles, you can travel into the future or the past.I finished the machine just last week and decided to use it to see the future. As I pulled the handle, the world around me became foggy. Days and nights zipped by and everything changed before my eyes. Buildings and cities appeared and disappeared in a flash. Finally, I heard a loud thunder, and everything stopped. There was a city in front of me that appeared very old and worn.I was now in the year AD 802,701, and mankind had evolved into two races, the Eloi and the Morlocks. The Eloi were small and like children. They lived above the ground and spent all of their time at play. Unlike the Elois, the Morlocks looked like white beasts. They lived underground, where they kept machine running so that the Eloi would be happy and well fed.At first, I thought that the Eloi had forced the Morlocks to do all the work so that the Eloi could play. However later I cameto see that I had the wrong impression: the Morlocks were the real masters. They took care of the Eloi because they lived by killing and eating them. The Morlocks even tried to catch and kill me, but luckily I was able to use the Time Machine to escape.I then travelled 30 million years into the future. I was nowon a beach with an ocean in front of me, but there wasneither wind nor waves, and there seemedto be little life. I went stillfurther into the future, and the sun grew larger, redder and darker, and the Earth became cold and covered in frost. Everything was still —there was no life or movement at all.As the world turned to complete darkness, I pulled the other handle, and found that myself back in my house in the present day. Only three hours had passed.。

牛津高中英语模块4知识点总结

牛津高中英语模块4知识点总结

4模块Unit1 Advertising重点短语1. be aware of 知道,明白,意识到I want you to be aware of the sItuatIon before It effects you.我希望在情况影响你前,你能察觉到。

2. play tricks on 欺骗,捉弄I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西,在我跟前使巧,送他公安局去!3. believe in 信任,相信4. be bored with 对……感到厌倦5. appeal to迎合,对……有吸引力Blue and red appeal to me, but I don’t like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。

6. trick sb into doing sth诱使某人做某事7. be satisfied with 对……感到满意Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8. be used to对……习以为常,习惯于There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9. fall for 上……的当,受……骗I can't believe you would fall FOR that old trick.我不相信你会上那老把戏的当。

牛津高中英语模块4课文

牛津高中英语模块4课文

22.M4U1. Reading—AdvertisementsNowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements — commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem thataffects public welfare.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, -teeth fights bad ‘ Bright breath! ’ This statement tries to fool you into assuming that the totohpaste cures bad breath, yet it does not say that! All it says is that fights it, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking, so shouldn't you buy the very freshest food?is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘ freshesftood ’,and make a mental connection with the food in the grocery. We must not fall for this kind of tricks.Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘ Yes to life ,no to drugs ’ and ‘ knowledge changes life.deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ---educa‘tinPgroejveecrtyHcohpiled’ .There are even PSAs to teach us how to live healthy lives. One of these is, ‘ Whenyou smokecigarettes, you are slowly killingto benefit the public, andyourself these ’ads. Aalrleomf eantyou can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!23.M4U1. Project (1)—How do you build an ad campaign?Unlike a single advertisement, an ad campaign is a planned programmed of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions you may first consider.1Who is the audience for your ad campaign?The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2What do you want your ad campaign to sayAfter you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:•What does my audience already know about this problem?•What aspects of this problem would they care about or be concerned with?•Is there some history behind the problem that they would be interested in?•How does the problem personally affect their lives?3 How do you reach your audience?There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.24.M4U1. Project (2)—Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage that it does to their health. This is why we chose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.25.M4U2. Reading—The Olympic GamesGood after, students and teachers. As a member of the International Olympic Committee, I am delighted to have been invited to your school to talk to you about the history and significance of the Olympic Games. I ’ ll share some interesting facts and stories with you, and then we time for question.Do you know when the ancient Olympic Games began? It was in the year 776BC. They were held at Olympia in Greeceevery four years, for almost 12 centuries, until AD 394.Some of the sports from the ancient Olympic are still seen today, such as the long jump, wrestling and running. At the ancient Olympics, by tradition the athletes were all men and they had to compete wearing, no cloths. Single women were allowed to take part in their own competition, at a separate festival honour of Hera, the wife of the Greek god Zeus. Today, both male and female athletes form around the world can take part, no matter what nation they come from.The contemporary Olympics were first held in 1896, in Athens. It was a Frenchman, Pierre de Coubertin, who brought the Olympics back to life. He dreamt that the Olympics would make it possible for people of all countries to live side by side in peace. Now people all over the world are helping to realize this dream. Among them are many well-known athletes.Did you know that perhaps the most famous boxer of all time first came to public attention during the 1960 Rome Olympics? He won the gold medal for the USA, under his birth name Cassius Clay. Afterwards, this young man went on to win the World Heavyweight Boxing Championship in 1964 and later change his name to the one we all know, Muhammad Ali. He returned to the Olympic Games in Atlanta in 1996 to light the Olympic flame at the opening ceremony.Another sports star I would like to mention is Michael Jordan.Everyone knows of his success in the NBA, but do you know that he helped the USA basketball team win the gold medal at the 1984 Los Angeles Olympics? Jordan also returned to the Olympics after many years, but unlike Muhammad Ali, he was still competing for medals. At the 1992 Barcelona Olympics, Jordan won his second Olympic gold medal as a member of the so-called ’ Dream Team‘.Chinese athletes have also made important contributions to the Olympic Games. At the 1984 Los Angeles Olympics, the People ’ s Republic of China returned to the Olympics after 32 years absence. I am sure the whole of China must have felt proud when Xu Haifeng won the first gold medal for his country. Deng Yaping, who won four Olympic gold medals in 1992 and 1996, isperhaps the greatest female table tennis player the world has ever seen. At the 2004 Athens Olympic Games, Liu Xiang excited people all over Asia when he became the first Asian to win the gold medal in the men -m’ etser1s1h0urdles.The Chinese led the way at the 2008 Beijing Olympics, winning 51 gold medals. For the first time in history, the Chinese women ’ s gymnastics team won the gold medal. However, the athletethat some people remember most was Zhang Ning, a former badminton champion. At the age of 33, she medal in the final match.These are some of the Olympic athletes who have brought joy to people achievement. We are looking with their attempts to push the boundaries of human Olympic Games. Join me in wishing the Olympic Movement a successful futureto match its past glory.Thank you. Now, are there any questions?26.M4U2. Project (1)—How does a sport enter the Olympics?Entering a sport into the Olympics can be a long progress. There are many requirements that must be met before a sport can be considered by the International Olympic Committee (IOC). First, a sport must have its own international association. Next, it must be practiced by men in at least 75 countries on at least four continents, or practiced by women in at least 40 countries and on three continents. That ’ nsot all. In order for a new sport to added, another sport must be dropped. This helps the IOC keep the Olympic budget under control.Which ones are out?Some sports that were part of the Olympics in the past have been removed. These include familiar sports, such as baseball, as well as more unusual sports. Such as power boating. These sports were judged to have become less popular, and had to make way for new sports which are more popular.Which ones are in?Some sports have been added, such as tae kwon do, which was first included in the Olympics in 2000. The IOC is planning to change some of the sports in the next few years. In 2016, rugby and golf, which were earlier played at the Olympics and then dropped, will be included again, as they are now very popular and are played all around the world.Which ones are still trying?Wushu is still applying to get into the Olympics. The IOC has still not approved the sport due to the concern about the balance of sports ---there are already many other sports in the Olympics that are connected changing the number and type of Olympic sports in the future, so wushu fans may finally get what they are hoping for.27.M4U2. Project (2)—Winning isn ’ t everythingIt was near the end of the football match, and neither team had scored. The captain of theEagles passed the ball to a teammate, and then ran down near the Kangaroos ’ goal. His teamma passed the ball back to him, but the shot was too high. The Eagle ’ s captain knocked the ball to the ground with his hand, and then kicked it and scored. The referee blew the whistle; the match was over and the Eagles had won. Of course, the goal should not have counted. However, now it was too late.Later, a reporter asked the Eagles ’ captain what had happened.‘ We won, and that is all that matters. ’ The captain said.The Kangaroos were out of the tournament while the Eagles continued on. However, with the referees now keeping a close watch on the Eagles, they struggled and lost their next match. Afterwards, they complained that the referees had been unfair.The Eagles went home angry and bitter because they did not win the tournament. Meanwhile, the Kangaroos went home and trained harder than before.In the next tournament, the Kangaroos defeated the Eagles by a score of 5 to 1. They went on to the final match against the Bears. The match was tied with minutes to go. The Kangaroos ’ captain was near the Bear ’ s goal. A tteeapmamssaed the ball to him, and by accident it hit his hand. The Kangaroos ’ captain stopped the match and let the Bears have the ball. Within minutes, the Bears scores and won.Later, a reporter asked the Kangaroos ’ captain what had happened.‘ They won, ’ the captain said ‘ They were the better team. ’The Kangaroos went home proud that they had done their best. Many of the kangaroos ’ players became friends with the players on the Bears ’ team for the rest of their lives. In defeat, theKangaroos found something more precious than victory —the found friendship, honour and respect.28.M4U3. Reading—Not just watching a filmRealCine —virtual reality for everyoneThis presentation will give you some information about RealCine: how it works,why it is better than a film, and how it can be used in other ways. The RealCine experience will amaze you, and you will agree that this is an extraordinary technology that deserves to be developed further.The technology behind RealCine is virtual reality (VR). Unlike a film, where a passive audience watches and hears what is happening on a screen, RealCine puts you into the action and connects with your senses of sight,hearing,smell and touch in an active way. Imagine that a VR user ‘ goess’ ightseeing in the Himalayas. Not only will he or she feel every step of climbing Mount Qomolangma, but the user will also experience the cold, smells ,sights and sounds of the surrounding environment; he or she will enjoy a feeling of happiness and a sense of achievement upon reaching the topRealCine works by making the users feel that they are really in a new world — a world that does not exist except in a computer program. To achieve this, special VR headsets are designed to allow the users to see in 3-D and hear the sound all around them. The movements of the headset indicate the direction in which the user wants to go.The user also wears special gloves so he or she can ‘ touch ’ the people and objects that he or she sees. To add to the virtual world of RealCine, the headsets even have small openings that give out smells to match the environment. Both the headsets and the gloves are connected to a computer network in the VR studio.In scientific studies it has been shown that VR can be a good treatment for people who have social problems. In one case, a teenager who was afraid of talking and playing with his schoolmates was treated with VR. In the world created by RealCine, he became the captain of the Brazilian football team and scored the winning goal in a World Cup final. This encouraged him to become more confident around others.An argument has been put forward that some users will be disappointed by RealCine because VR is not real. However, with VR we are able to do things that could never be achieved in real life. For example, with the aid of RealCine, a seventy-year-old grandfather recently took a trip to Africa. In reality, he is disabled and can no longer walk, but he was able to see and touch a lion while still in the convenience of the VR studio.Besides this ,VR can be used to practice skills in a secure environment that otherwise would be quite dangerous. For example, fire fighters could use RealCine to train safely, without the risk of getting injured in a burning building. It could be used in class as well. Teachers could bring history alive by placing students in an ancient town, or they could teach biology by allowing students to experience the world as a whale or a squirrel.Finally, RealCine provides fantastic technology for urban planning. Engineers can enter thedesign of a neig hbourhood into a computer, and then use VR to ‘ walk ’ around the neighbourhood, see how it looks and make changes before construction is carried out. This kind of urban planningis in the long term cheaper and more practical, compared with the way most urban planning is done today. I recommend the government use this technology in the future planning of this city.29.M4U3. Project (1)—Journey to the Centre of the EarthIn 1863,professor Otto Lindenbrock found a secret message in an old book he had recentlybought. The message spoke of a trip to the centre of the earth through a volcano in Iceland. Immediately , he gothis things packed and went to Iceland, forcing his nephew Axel to go with him.In Iceland, the professor hired a guide named Hans. When the three of them reached thevolcano, they journeyed underground through a small cave. After many days, they came to a vast room with a large ocean inside. On the shores of this ocean, there was a forest and huge mushrooms. High above, the sky was filledwith gas that gave off light like the sun.The three men built a small boat and set sail. All of a sudden ,two dinosaurs rose to thesurface and began to fight each other. The small boat was almost sunk by the dinosaurs before they were able to getaway.They sailed to shore and explored the forest. They came across huge insects and many strange creatures. As they were wandering around, they noticed a man sitting against a tree in the distance—he was at least four meters tall. The men became afraid, and ran back to the boat.They set sail again, and saw what looked like an exit, but it was blocked by rocks which hadfallen down from the ceiling . They made a bomb to blow up the rocks. After the bomb exploded, their boat rushed wildly forward into a large hole. The boat floated down with the water. It was too fast for them to escape. They could only hold on to the boat in terror.Finally, they reached the bottom of the hole. Then the water began to push them up. They floated upwards for miles. The water rushed beneath them, pushing them out into the sunlight.They now found themselves in a volcano in Italy —their adventure was over, but a new one was about to begin.30.M4U3. Project (2)—The Time MachineHere is my time machine. This is where you sit, and with these two white handles, you can travel into the future or the past.I finished the machine just last week and decided to use it to see the future. As I pulled the handle, the world around me became foggy. Days and nights zipped by and everything changed before my eyes. Buildings and cities appeared and disappeared in a flash. Finally, I heard a loud thunder, and everything stopped. There was a city in front of me that appeared very old and worn.I was now in the year AD 802,701, and mankind had evolved into two races, the Eloi and the Morlocks. The Eloi were small and like children. They lived above the ground and spent all of their time at play. Unlike the Elois, the Morlocks looked like white beasts. They lived underground, where they kept machine running so that the Eloi would be happy and well fed.At first, I thought that the Eloi had forced the Morlocks to do all the work so that the Eloi could play. However later I came to see that I had the wrong impression: the Morlocks were the real masters. They took care of the Eloi because they lived by killing and eating them. The Morlocks even tried to catch and kill me, but luckily I was able to use the Time Machine to escape.I then travelled 30 million years into the future. I was now on a beach with an ocean in front of me, but there was neither wind nor waves, and there seemed to be little life. I went still further into the future, and the sun grew larger, redder and darker, and the Earth became cold and covered in frost. Everything was still —there was no life or movement at all.As the world turned to complete darkness, I pulled the other handle, and found that myself back in my house in the present day. Only three hours had passed.。

牛津高中英语模块四-高一下学期(英汉对照)

牛津高中英语模块四-高一下学期(英汉对照)

Unit 11. 做广告,广告活动,广告业advertising2. 航空公司airline3. 毒品,药,药物drug4. 光亮,光泽shine5. 洗发精,洗发香波shampoo6. 广告,广告宣传advertisement7. 说服,劝说,使信服persuade 8. 做广告,宣传advertise9. 旨在,目的是be meant to 10. 幸福,平安和健康,福利welfare11. 欺骗,作弊,骗子,欺诈行为cheat 12. 有技巧的,熟练的skilful13. 虽然,即使even if/though 14. 清白的,无罪的,无恶意的,纯真的innocent15. 气息,呼吸breath 16. 口臭bad breath17. 欺骗,愚弄,傻瓜fool 18. 治愈,解决,药物,疗法,对策cure19. 杂货店grocery 20. 愉快,中意,乐于pleased21. 评论,评价,议论comment 22. 心理的,思想的,精神的,智力的mental23. 上…的当,受…的骗fall for 24. 骗局,玩笑,恶作剧,戏法,把戏,诀窍,欺骗,欺诈trick 25. 欺骗,戏弄play tricks on 26. 以…为目标,瞄准,目的,目标aim27. 全国范围的,全国性的nationwide 28. 运动(为了某种目的而进行的一系列有方案的活动)campaign 29. 涉及,关于,处理,应付deal with 30. 座右铭,格言,箴言motto31. 香烟,卷烟cigarette 32. 使受益,得益于,益处,救济金,奖金benefit33. 推广,宣传,促销;促进,推进promote 34. 智力,才智,情报intelligence35. 完全受…操纵的人;奴隶slave 36. 咨询;请教consult37. 理解力,领悟能力;理解练习comprehension 38. 最新的latest39. 畅销书;畅销品best-seller 40. 大为惊异amazed41. 推举;建议,劝告;介绍recommend 42. 出版社,出版机构;出版人,发行人publisher 43. (高中或大学)毕业年级的;级别(或地位)高的;高年级学生,毕业班;学生;上司;年纪较长的人senior44. 购置;采购;购置的东西purchase 45. 设计者,设计师designer46. 软件software 47. 建议,提示;顶端,末梢;小费;倾斜,倾覆;给小费tip 48. 引人注目的eye-catching 49. (公司或机构)标识,标志,徽标logo50. 标语;口号slogan 51. (大)公司corporation52. 条,棒;酒吧bar 53. 成倍增加,迅速增加;乘,乘以multiply54. 设计design 55. 更新;提供最新信息;使现代化update56. 年轻人,青年;青年时期;青春,朝气youth 57. 方面;层面aspect58. 光盘,激光唱片CD(compact disc的缩写) 59. 烹饪法;食谱recipe60. 味道好的,好吃的yummy 61. 廉价货;协议;讨价还价bargain62. 意外收获;奖金bonus 63. 精巧的;绚丽的;奢华的;空想,梦想;爱好,迷恋;想象;猜测fancy 64. 弄清楚,弄懂;计算出figure out 65. 群众传播媒介,群众传播工具media66. 海报poster 67. 目标;靶子;瞄准;以…为目标target68. 确定,查明;决定;裁决determine 69. 分析,分析结果analysis70. 有吸引力;呼吁,恳请;吸引力;恳求appeal 71. 吸引,引起兴趣;呼吁appeal to72. 做出反响,回应react 73. 个别地;就本人而言;本人,亲自personally 74. 把…表达清楚get something across 75. 反对吸烟anti-smoking76. 小包,小盒packet 77. 有毒的poisonous78. 肺lung 79. 癌症cancer80. 吸烟者smoker81. 手指甲fingernail 82. 敦促,力劝;尽力主张;强烈的欲望,冲动urge 83. 烟草,烟叶tobacco 84. 论说文,小品文;文章,短文essay85. 使震惊,使惊愕;震惊,惊愕shock 86. 死于…die fromUnit 287. 委员会committee 88. 愉快的,愉快的delighted89. 重要性,意义significance 90. 奥林匹亚(希腊古城)Olympia91. 希腊Greece 92. 摔跤运动wrestling93. 传统;风俗tradition 94. 比赛;竞争compete95. 尊敬;荣幸;节操;荣誉;尊敬;honour 96. 为向…表示敬意in honour of97. 男性(的)male 98. 国家,民族;全体国民nation99. 现代的,当代的;同一时代contemporary 100. 著名的well-known101. 拳击手,拳击运发动boxer 102. 奖牌,奖章,勋章尊重(某人)medal 103. 重量级拳击手;有影响力的人或事物heavyweight 104. 拳击运动boxing105. 竞标赛;冠军地位championship 106. 火焰flame107. 开幕式;小孔opening 108. 缺席,不在场;不存在absence 109. 使冲动,使高兴excite 110. 跨栏;难关,障碍hurdle111. 领先lead the way 112. 体操,体操训练gymnastics 113. 冠军,优胜者champion 114. 〔在逆境中〕坚持hang on 115. 最终的,最后的;决赛final 116. 喜悦,愉快joy117. 尝试,努力,试图attempt 118. 边界,界限boundary119. 社会运动;移动,活动;movement 120. 鸟巢;巢穴,窝进展nest 121. 火炬;手电筒torch 122. 体育场,运动场stadium 123. 转交,传递,递给pass something on(to somebody) 124. 屋顶,顶部roof125. 交通运输系统;交通工具;运输;运送transport 126. 公民;居民citizen127. 背心,汗衫;坎肩vest 128. 内衣underwear129. (烧水用的)壶,水壶kettle 130. 否则,不然otherwise131. 每,每一per 132. 协会,社团;关联;联想association133. 谷物;颗粒grain 134. 常规(的)routine135. 烤面包片;干杯,敬酒;烤;为…干杯toast 136. 可乐Coke137. 柠檬味汽水;柠檬饮料lemonade 138. 乒乓球运动ping-pong140. 起源,起因;出身origin 141. 往户外,在户外outdoors142. 一再的,经常发生的frequent 143. 技术,工艺,技巧technique144. 保龄球运动bowling 145. 洲,大陆continent146. 预算;编制预算budget 147. 去除,移开;开除;免除,解除(职务)remove148. 特别的,不平常的;与众不同的unusual149. 力量;能量;影响力;权力;总揽;驱动,提供动力power 150. (运动工程)汽艇,摩托艇power boating 151. 给…让路,让位于…make way for 152. 跆拳道tae kwon do153. 橄榄球运动rugby 154. 高尔夫球运动golf155. 雕eagle 156. 队友teammate158. 球门;射门,进球得分;目标goal 159. 射门,击球;射击;药物注射shot 160. 裁判;推举人referee161. 哨子,口哨;吼叫,鸣叫;吹口哨,吹哨子whistle 162. reporter163. 不公正的,不公平的unfair 164. 愤愤不平的;令人不快的;bitter 165. 与此同时;在此期间meanwhile 166. 打成平局;绑,捆,系tie167. 宝贵的,宝贵的;preciousUnit 3168. (通过计算机软件)虚拟的,模拟的;很接近的,实际上的virtual 169. 现实,事实reality170. 展示,介绍;颁发;提交,出示presentation 171. 使惊异,使惊诧amaze172. 被动的passive 173. 使用者user174. 观光;巡游sightseeing 175. 幸福,愉快happiness176. 头戴式耳机headset 177. 三维,立体3-D178. 使增强,使增大,使扩大add to 179. (互联)网络network180. (播送,电视)演播室,制作室;工作室studio 181. 社交的,交际的;社会的social 182. 巴西的,巴西人Brazilian 183. 制胜的,获胜的winning184. 自信的;肯定的,有把握的confident 185. 提出,提议put forward186. 失望的,沮丧的disappointed 187. 有残疾的;丧失能力的disabled188. 方便,便利;便利的设施或用具convenience189. 平安的;有把握的;稳固的,巩固的;获得;使平安secure 190. 消防队员firefighter191. 损害,损害injure 192. 生物学biology193. 鲸whale 194. 松鼠squirrel195. 城市的,城镇的urban 196. 规划;制定方案planning 197. 街区;邻近的地方neighbourhood 198. 至于,关于as to199. 操作人员operator 200.袋鼠kangaroo201. 缺点;不利因素,障碍disadvantage 202. 电的,电动的electric203. 内置的,嵌入式的built-in 204. 不用电的power-free205. 黏土,陶土clay 206. 无需洗衣粉的powder-free 207. 液体(的)liquid 208. 粉末;火药powder209. 最后但同样重要的last but not least 210. (计算机)编程programming 211. 控诉,控告;责备accuse 212. 盗版;海上抢劫piracy213. 逐渐消逝;(使)变淡;走下坡路,衰落fade 214. 编辑editor215. 连续发生的,不断的;恒定的constant 216. 调制解调器modem217. (计算机)显示器;监测器;班长;监视monitor 218. 起作用,正常运转;作用,功能;职能function219. 个人电脑pc=personal computer 220. 打印机;印刷厂,印刷工人printer 221. (机器的)按钮;纽扣;扣上纽扣button 222. 最重要的,首要的,主要的;(公司或机构的)首领chief223. 重要性importance 224. 收拾(行李),装箱;包装;纸袋,纸盒;大背包;一群,一捆,一包pack 225. 侄子,外甥nephew 226. 聘用,雇用;租用,租借hire227. (海洋,湖泊等大水域的)岸,滨shore 228. 蘑菇;伞菌mushroom229. 气体;天然气,煤气gas 230. 恐龙dinosaur231. 出口;离去,退场;出去,离去,退场esit 232. 天花板;顶棚ceiling233. (水中)漂荡,漂流;(空中)飘移float234. 逃跑,逃离,逃脱;防止,避开;被遗忘,被无视;逃离,逃脱escape 235. 惊恐,恐惧terror 236. 向上,向高处upwards 237. 阳光,日光sunlight238. (使沿某方向)快速移动;拉上拉链;拉链zip 239. 破旧的;疲乏的worn240. 人类mankind 241. 进化;逐渐形成evolve242. (尤指大型或凶狠,独特的)动物,野兽beast 243. 印象,感想impression244. 主宰;主人;大师;精通,掌握;操纵master 245. 霜;霜冻frost。

牛津高中英语模块4课文

牛津高中英语模块4课文

牛津高中英语模块4课文(总9页)--本页仅作为文档封面,使用时请直接删除即可----内页可以根据需求调整合适字体及大小--22. M4U1. Reading—AdvertisementsNowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements ––commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, ‘Bright-teeth fights bad breath! ’This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn't you buy the very freshest food’ Th is ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’,and make a mental connection with the food in the grocery. We must not fall for this kind of tricks.Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. Our government understands this andhas been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life ,no to drugs’ and ‘knowledge changes life.’ These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ‘Project Hope---educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘When you smoke cigarettes, you are slowly killing yourself’. All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!23. M4U1. Project (1)—How do you build an ad campaign?Unlike a single advertisement, an ad campaign is a planned programmed of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.There are three major questions you may first consider.1 Who is the audience for your ad campaign?The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.2 What do you want your ad campaign to sayAfter you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather thisinformation from your research. When planning a public welfare campaign, you may want to ask yourself:●What does my audience already know about this problem?●What aspects of this problem would they care about or be concerned with?●Is there some history behind the problem that they would be interested in?●How does the problem personally affect their lives?3 How do you reach your audience?There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.24. M4U1. Project (2)—Anti-smoking ad campaignEvery year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in theschool magazine informing students about the dangers of smoking, and we will organize an essay competition as well.Our slogan: Smoking kills!Many people think that smoking is cool or enjoyable, but they are not only fully aware of the damage that it does to their health. This is why we chose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.25. M4U2. Reading—The Olympic GamesGood after, students and teachers. As a member of the International Olympic Committee, I am delighted to have been invited to your school to talk to you about the history and significance of the Olympic Games. I’ll share some interesting facts and stories with you, and then we’ll have time for question.Do you know when the ancient Olympic Games began It was in the year 776BC. They were held at Olympia in Greece every four years, for almost 12 centuries, until AD 394.Some of the sports from the ancient Olympic are still seen today, such as the long jump, wrestling and running. At the ancient Olympics, by tradition the athletes were all men and they had to compete wearing, no cloths. Single women were allowed to take part in their own competition, at a separate festival honour of Hera, the wife of the Greek god Zeus. Today, both male and female athletes form around the world can take part, no matter what nation they come from.The contemporary Olympics were first held in 1896, in Athens. It was a Frenchman, Pierre de Coubertin, who brought the Olympics back to life. He dreamt that the Olympics would make it possible for people of all countries to live side by side in peace. Now people all over the world are helping to realize this dream. Among them are many well-known athletes.Did you know that perhaps the most famous boxer of all time first came to public attention during the 1960 Rome Olympics He won the gold medal for the USA, under his birth name Cassius Clay. Afterwards, this young man went on to win the World Heavyweight Boxing Championship in 1964 and later change his name to the one we all know, Muhammad Ali. He returned to the Olympic Games in Atlanta in 1996 to light the Olympic flame at the opening ceremony.Another sports star I would like to mention is Michael Jordan.Everyone knows of his success in the NBA, but do you know that he helped the USA basketball team win the gold medal at the 1984 Los Angeles OlympicsJordan also returned to the Olympics after many years, but unlike Muhammad Ali, he was still competing for medals. At the 1992 Barcelona Olympics, Jordan won his second Olympic gold medal as a member of the so-called ’Dream Team‘.Chinese athletes have also made important contributions to the Olympic Games. At the 1984 Los Angeles Olympics, the People’s Republic of China returned to the Olympics after 32 years’ absence. I am sure the whole of China must have felt proud when Xu Haifeng won the first gold medal for his country. Deng Yaping, who won four Olympic gold medals in 1992 and 1996, is perhaps the greatest female table tennis player the world has ever seen. At the 2004 Athens Olympic Games, Liu Xiang excited people all over Asia when he became the first Asian to win the gold medal in the men’s 110-meters hurdles.The Chinese led the way at the 2008 Beijing Olympics, winning 51 gold medals. For the first time in history, the Chinese women’s gymnastics team won the gold medal. Howeve r, the athlete that some people remember most was Zhang Ning, a former badminton champion. At the age of 33, she medal in the final match.These are some of the Olympic athletes who have brought joy to people achievement. We are looking with their attempts to push the boundaries of human Olympic Games. Join me in wishing the Olympic Movement a successful future to match its past glory.Thank you. Now, are there any questions?26. M4U2. Project (1)—How does a sport enter the Olympics?Entering a sport into the Olympics can be a long progress. There are many requirements that must be met before a sport can be considered by the International Olympic Committee (IOC). First, a sport must have its own international association. Next, it must be practiced by men in at least 75 countries on at least four continents, or practiced by women in at least 40 countries and on three continents. That’s not all. In order for a new sport to added, another sport must be dropped. This helps the IOC keep the Olympic budget under control.Which ones are out?Some sports that were part of the Olympics in the past have been removed. These include familiar sports, such as baseball, as well as more unusual sports. Such as power boating. These sports were judged to have become less popular, and had to make way for new sports which are more popular.Which ones are in?Some sports have been added, such as tae kwon do, which was first included in the Olympics in 2000. The IOC is planning to change some of the sports in the next few years. In 2016, rugby and golf, which were earlier played at the Olympics and then dropped, will be included again, as they are now very popular and are played all around the world.Which ones are still trying?Wushu is still applying to get into the Olympics. The IOC has still not approved the sport due to the concern about the balance of sports ---there are already many other sports in the Olympics that are connected changing the number and type of Olympic sports in the future, so wushu fans may finally get what they are hoping for.27. M4U2. Project (2)—Winning isn’t everythingIt was near the end of the football match, and neither team had scored. The captain of the Eagles passed the ball to a teammate, and then ran down near the Kangaroos’ goal. His te ammate passed the ball back to him, but the shot was too high. The Eagle’s captain knocked the ball to the ground with his hand, and then kicked it and scored. The referee blew the whistle; the match was over and the Eagles had won. Of course, the goal should not have counted. However, now it was too late.Later, a reporter asked the Eagles’ captain what had happened.‘We won, and that is all that matters.’ The captain said.The Kangaroos were out of the tournament while the Eagles continued on. However, with the referees now keeping a close watch on the Eagles, they struggled and lost their next match. Afterwards, they complained that the referees had been unfair.The Eagles went home angry and bitter because they did not win the tournament. Meanwhile, the Kangaroos went home and trained harder than before.In the next tournament, the Kangaroos defeated the Eagles by a score of 5 to 1. They went on to the final match against the Bears. The match was tied with minutes to go. The Kangaroos’captain was near th e Bear’s goal. A teammate passed the ball to him, and by accident it hit his hand. The Kangaroos’ captain stopped the match and let the Bears have the ball. Within minutes, the Bears scores and won.Later, a reporter asked the Kangaroos’ captain what had happened.‘They won,’ the captain said ‘They were the better team.’The Kangaroos went home proud that they had done their best. Many of the kangaroos’ players became friends with the players on the Bears’ team for the rest of their lives. In defeat, the Kangaroos found something more precious than victory—the found friendship, honour and respect.28. M4U3. Reading—Not just watching a film RealCine—virtual reality for everyoneThis presentation will give you some information about RealCine: how it works,why it is better than a film, and how it can be used in other ways. The RealCine experience will amaze you, and you will agree that this is an extraordinary technology that deserves to be developed further.The technology behind RealCine is virtual reality (VR). Unlike a film, where a passive audience watches and hears what is happening on a screen, RealCine puts you into the action and connects with your senses of sight,hearing,smell and touch in an active way. Imagine that a VR user ‘goes’ sightseeing in t he Himalayas. Not only will he or she feel every step of climbing Mount Qomolangma, but the user will also experience the cold, smells ,sights and sounds of the surrounding environment; he or she will enjoy a feeling of happiness and a sense of achievement upon reaching the topRealCine works by making the users feel that they are really in a new world—a world that does not exist except in a computer program. To achieve this, special VR headsets are designed to allow the users to see in 3-D and hear the sound all around them. The movements of the headset indicate the direction in which the user wants to go. The user also wears special gloves so he or she can ‘touch’ the people and objects that he or she sees. To add to the virtual world of RealCine, the headsetseven have small openings that give out smells to match the environment. Both the headsets and the gloves are connected to a computer network in the VR studio.In scientific studies it has been shown that VR can be a good treatment for people who have social problems. In one case, a teenager who was afraid of talking and playing with his schoolmates was treated with VR. In the world created by RealCine, he became the captain of the Brazilian football team and scored the winning goal in a World Cup final. This encouraged him to become more confident around others.An argument has been put forward that some users will be disappointed by RealCine because VR is not real. However, with VR we are able to do things that could never be achieved in real life. For example, with the aid of RealCine, a seventy-year-old grandfather recently took a trip to Africa. In reality, he is disabled and can no longer walk, but he was able to see and touch a lion while still in the convenience of the VR studio.Besides this ,VR can be used to practice skills in a secure environment that otherwise would be quite dangerous. For example, fire fighters could use RealCine to train safely, without the risk of getting injured in a burning building. It could be used in class as well. Teachers could bring history alive by placing students in an ancient town, or they could teach biology by allowing students to experience the world as a whale or a squirrel.Finally, RealCine provides fantastic technology for urban planning. Engineers can ent er the design of a neighbourhood into a computer, and then use VR to ‘walk’ around the neighbourhood, see how it looks and make changes before construction is carried out. This kind of urban planning is in the long term cheaper and more practical, compared with the way most urban planning is done today. I recommend the government use this technology in the future planning of this city.29. M4U3. Project (1)—Journey to the Centre of the EarthIn 1863,professor Otto Lindenbrock found a secret message in an old book he had recently bought. The message spoke of a trip to the centre of the earth througha volcano in Iceland. Immediately , he got his things packed and went to Iceland, forcing his nephew Axel to go with him.In Iceland, the professor hired a guide named Hans. When the three of them reached the volcano, they journeyed underground through a small cave. After many days, they came to a vast room with a large ocean inside. On the shores of this ocean, there was a forest and huge mushrooms. High above, the sky was filled with gas that gave off light like the sun.The three men built a small boat and set sail. All of a sudden ,two dinosaurs rose to the surface and began to fight each other. The small boat was almost sunk by the dinosaurs before they were able to get away.They sailed to shore and explored the forest. They came across huge insects and many strange creatures. As they were wandering around, they noticed a man sitting against a tree in the distance—he was at least four meters tall. The men became afraid, and ran back to the boat.They set sail again, and saw what looked like an exit, but it was blocked by rocks which had fallen down from the ceiling . They made a bomb to blow up the rocks. After the bomb exploded, their boat rushed wildly forward into a large hole. The boat floated down with the water. It was too fast for them to escape. They could only hold on to the boat in terror.Finally, they reached the bottom of the hole. Then the water began to push them up. They floated upwards for miles. The water rushed beneath them, pushing them out into the sunlight. They now found themselves in a volcano in Italy—their adventure was over, but a new one was about to begin.30. M4U3. Project (2)—The Time MachineHere is my time machine. This is where you sit, and with these two white handles, you can travel into the future or the past.I finished the machine just last week and decided to use it to see the future. As I pulled the handle, the world around me became foggy. Days and nights zipped by and everything changed before my eyes. Buildings and cities appeared anddisappeared in a flash. Finally, I heard a loud thunder, and everything stopped. There was a city in front of me that appeared very old and worn.I was now in the year AD 802,701, and mankind had evolved into two races, the Eloi and the Morlocks. The Eloi were small and like children. They lived above the ground and spent all of their time at play. Unlike the Elois, the Morlocks looked like white beasts. They lived underground, where they kept machine running so that the Eloi would be happy and well fed.At first, I thought that the Eloi had forced the Morlocks to do all the work so that the Eloi could play. However later I came to see that I had the wrong impression: the Morlocks were the real masters. They took care of the Eloi because they lived by killing and eating them. The Morlocks even tried to catch and kill me, but luckily I was able to use the Time Machine to escape.I then travelled 30 million years into the future. I was now on a beach with an ocean in front of me, but there was neither wind nor waves, and there seemed to be little life. I went still further into the future, and the sun grew larger, redder and darker, and the Earth became cold and covered in frost. Everything was still—there was no life or movement at all.As the world turned to complete darkness, I pulled the other handle, and found that myself back in my house in the present day. Only three hours had passed.11。

牛津高中英语模块1-5全部英语课文及中文翻译

牛津高中英语模块1-5全部英语课文及中文翻译

搜索代码:短语分词不定式完成时结构句型Going to a British high school for one year was a very enjoyable and exciting experience for me. I was very happy with the school hours in Britain because school starts around 9 a.m. and ends about 3.30 p.m. This means I could get up an hour later than usual as schools in China begin before 8 a.m.On the first day, all of the new students attended an assembly in the school hall. I sat next to a girl whose name is Diane. We soon became best friends. During the assembly, the headmaster told us about the rules of the school. He also told us that the best way to earn respect was to devote oneself to study and achieve high grades. This sounded like my school in China.I had many teachers in the past year. Mr. Heywood , my class teacher, was very helpful. My favorite teacher was Miss Burke—I loved the lessons that she gave in English Literature. In our class there were 28 students. This is about the average size for British schools. We had to move to different classrooms for different classes. We also had different students in some classes, so it was a struggle for me to remember all the faces and names.I found the homework was not as heavy as what I used to get in my old school, but it was a bit challenging for me at firs t because all the homework was in English. I felt lucky as all my teachers gave me much encouragement and I enjoyed all my subjects: English, History, English Literature, puter Science, Maths, Science, PE, Art, Cooking and French.My English improved a lot as I used English every day and spent an hour each day reading English books in the library.I usually went to the puter Club during the lunch break, so I could send e-mails to my family and friends back home for free. I also had an extra French class on Tuesday evenings. Cooking was really fun as I learned how to buy, prepare and cook food. At the end of term we held a class party and we all had to cook something. I was glad that all my classmates were fond of the cake that I made.Students at that school have to study Maths, English and Science, but can stop studying some subjects if they don’t like them, for example, History and French. They can choose other subjects like Art and puter Science or Languages such as Spanish and German. In the Art class that I took, I made a small sculpture. Though it didn’t look very beautiful when it was finished, I still liked it very much.I missed Chinese food a lot at lunch. British food is very different. British people like eating dessert at the end of their main meal. After lunch, we usually played on the school field. Sometimes I played football with the boys. Sometimes I just relaxed under a tree or sat on the grass.I was very lucky to experience this different way of life. I look backon my time in the UK with satisfaction, and I really hope to go back and study in Manchester again.在英国的学校生活在英国上了一年的中学对我来说是一段非常令人愉快和兴奋的经历。

牛津高中英语模块1-5全部英语课文及中文翻译

牛津高中英语模块1-5全部英语课文及中文翻译

搜索代码:短语分词不定式完成时with结构句型M1U1 SCHOOL life in the UKGoing to a British high school for one year was a very enjoyable and exciting experience for me. I was very happy with the school hours in Britain because school starts around 9 a.m. and ends about 3.30 p.m. This means I could get up an hour later than usual as schools in China begin before 8 a.m.On the first day, all of the new students attended an assembly in the school hall. I sat next to a girl whose name is Diane. We soon became best friends. During the assembly, the headmaster told us about the rules of the school. He also told us that the best way to earn respect was to devote oneself to study and achieve high grades. This sounded like my school in China.I had many teachers in the past year. Mr. Heywood , my class teacher, was very helpful. My favorite teacher was Miss Burke—I loved the lessons that she gave in English Literature. In our class there were 28 students. This is about the average size for British schools. We had to move to different classrooms for different classes. We also had different students in some classes, so it was a struggle for me to remember all the faces and names.I found the homework was not as heavy as what I used to get in my old school, but it was a bit challenging for me at firs t because all the homework was in English. I felt lucky as all my teachers gave me much encouragement and I enjoyed all my subjects: English, History, English Literature, Computer Science, Maths, Science, PE, Art, Cooking and French.My English improved a lot as I used English every day and spent an hour each day reading English books in the library.I usually went to the Computer Club during the lunch break, so I could send e-mails to my family and friends back home for free. I also had an extra French class on Tuesday evenings. Cooking was really fun as I learned how to buy, prepare and cook food. At the end of term we held a class party and we all had to cook something. I was glad that all my classmates were fond of the cake that I made.Students at that school have to study Maths, English and Science, but can stop studying some subjects if they don’t like them, for example, History and French. They can choose other subjects like Art and Computer Science or Languages such as Spanish and German. In the Art class that I took, I made a small sculpture. Though it didn’t look very beautiful when it was finished, I still liked it very much.I missed Chinese food a lot at lunch. British food is very different. British people like eating dessert at the end of their main meal. After lunch, we usually played on the school field. Sometimes I played football with the boys. Sometimes I just relaxed under a tree or sat on the grass.I was very lucky to experience this different way of life. I look back on my time in the UK with satisfaction, and I really hope to go back and study in Manchester again.在英国的学校生活在英国上了一年的中学对我来说是一段非常令人愉快和兴奋的经历。

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牛津高中英语模块4课文翻译Unit 1 ReadingAdvertisements Nowadays, we can find advertisements almostwherever we go. We are so used to them that we often do not even realize how manywe see and hear in a day. I did some research on advertisements,and have some very important information to share with you.如今,无论我们走到哪里,几乎都可以看见广告。

我们已经对广告习以为常,甚至常常都意识不到在一天中看见或听见多少广告。

我对广告进行了一些研究,有一些非常重要的信息要与你分享。

What is an advertisement? 什么是广告 ? An advertisement uses words and pictures to persuade people to buya product or a service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two maintypes of advertisements---commercial advertisements and public serviceadvertisements (PSAs). A commercial advertisement is one which someone haspaid for to advertise a product or service. PSAs are often run for free, and are meantto educate people about health, safety, or any other problem that affects publicwelfare.广告使用文字、图片来说服人们购买一种产品或服务,或者接受某种观念。

报纸、杂志、互联网、广播和电视是最常见到广告的地方。

广告有两种主要的形式——商业广告和公益广告 ( 简称 PSAs)。

商业广告是为了推销某种产品或服务而花钱做的广告。

公益广告往往是免费投放的,旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。

Does an advertisement tell people the complete truth?广告告诉人们全部实情了吗 ? There are laws toprotect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sellus things. Even if an ad does not lie, it does not mean it is altogether innocent.One toothpaste ad declares, ‘Bright-Teeth fights bad breath! ’This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does notsay that! All it says is that it fights it, and that is not the same thing at all.One grocery tells customers,‘You are proud of your cooking, so shouldn’tyou buy the very freshest food?’This ad is very clever, because it tells customers theyare good cooks. However, it never says that this grocery has the freshest food!The grocery just hopes that when you read the ad, you will feel pleased with thenice comment, remember the words ‘freshest food ’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick!尽管有法律保护人们免受虚假广告的侵害。

但是我们仍然应该了解广告中试图向我们兜售东西的常用技巧。

即使一则广告没有撒谎,也并不意味着它就是完全“清白”的。

一则牙膏广告宣称“亮齿牌牙膏挑战口臭! ”这一表述试图糊弄你,让你误以为这种牙膏可以治愈口臭,但事实上广告中并没有这样说!广告所说的就是牙膏“挑战”口臭,这和“治愈”根本不是一回事。

一家食品杂货店告诉顾客.“您为自己的厨艺骄傲,难首您不应该购买最新鲜的食品吗?”这则广告非常聪明,聪明就聪明在它恭维顾客是好厨师。

但是,它决不声称本店供应的是最新鲜的食品。

这家食品杂货店只是希望当你读到这则广告时,你会很乐于看到其中的恭维,记住“最新鲜的食品”这个词,在心理上将其与该店里的食品联系起来。

我们切莫掉进这类陷阱中。

Public service advertisements公益广告Not all ads playtricks on us though. PSAs use some of the same methods, like attractive picturesand clever language, but they are made to serve the public. PSAs aim to teach usand help us lead better lives. Our government understands this and has been usingPSAs to educate people for many years. China began a nationwide public serviceadvertising campaign in 1996, and since then various types of PSAs have appearedaround the country. You have probably seen or heard some of them yourself, suchas,‘Yes to life, no to drugs’and‘Knowledge changes life’.These ads deal with widespread social concerns. There are also PSAs that encourage people to supportpublic service projects, such as Project Hope. Its motto is‘ProjectHope---educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘Whenyou smoke cigarettes, you are slowly killing yourself. ’ All of these ads are meant to benefit the public, and you can often learn a lotby following the advice they give.但并非所有的广告都跟我们玩花招。

公益广告使用一些同样的方法,例如用吸引人的图片和巧妙的文字,但是它们的目的是服务公众。

公益广告旨在教育我们,并帮助我们过上更好的生活。

我们的政府了解这一点,多年来一直用公益广告教育人们。

中国于1996年开始一场全国性的公益广告宣传活动,从那时起、多种形式的公益广告在中国出现。

你自己可能就看到过或听说过其中的一些,例如“珍爱生命,远离毒品”以及“知识改变命运”。

这些广告关注普遍存在的社会问题。

还有一些公益广告鼓励人们支持公益事业项目,例如希望工程。

希望工程的宣言就是:“希望工程——让每一个孩子都可以上学。

”甚至还有一些公益广告指导人们如何健康地生活。

其中之一是“吸烟等于慢性自杀。

”所有这些广告都旨在使大众受益。

遵循这些广告给出的建议,你往往可以学到很多东西。

Finally, I wish to tell you this: think about why you should dothe things the ad suggests, or buy the product or service the ad promotes. Whenit comes to advertisements, we must all use our intelligence and not be a slaveto them!最后,我想告诉大家:想想你为什么要做广告建议你做的事情,或者为什么要买广告推销的产品或服务。

谈及广告,我们都必须运用自己的智慧,而不要做广告的奴隶。

如何策划广告宣传活动?不同于一则单独的广告,广告宣传活动是预先策划的系列广告,利用各种广告形式去影响特定的受众。

当你要开始一项成功的广告宣传活动时,你的头脑中必须有明确的目标和受众。

重要的是,你得确切弄清楚(figure out)想要告诉受众什么、想让他们做什么。

在一场广告宣传活动中,你可能需要运用多种不同的媒体(media),包括海报(poster )、报纸、杂志、广播和电视。

你首先必须考虑三个主要问题: 1.谁是你广告宣传活动的受众?你想影响的人群是你的目标(target)受众。

为了确定( determine )目标受众,你需要事先做一点研究和分析(analysis)。

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