What is important when choosing a satisfying job
bec初级口试 22教学提纲
• What is important when…? • Arranging a social event for business
clients
• Venue • Food and drink • Cost of event
• What is important when…? • Designing a publicity brochure
• Having clear information • Using pictures • Giving contact details
• What is important when…? • Considering a job in another country
• Length of service • Motivation • Performance
• What is important when…? • Promoting a new product
• Cost of product • Advertising • Free samples
• What is important when…? • Working in a team
trips
• Experience of staff • Range of services • Hours of business
• What is important when…? • Travelling by air for business
• Flight departure times • In-flight service • Transport to and from airports
whatisimportantwhen~~selectingapplicantsforajob
1. What is important when ~~ Selecting applicants fora jobWorking experience personal qualitiesI choose topic A, what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the job more easier and quicker. And it will also save the company a lot of training fees if the applicants have related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goodsfrom Africa, and sell our electronic product to Europe, a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign language will have a better chance to get the job.2.。
BEC初级口试 2 2
• What is important when…? • Choosing an employee for promotion
• What is important when…? • Choosing a computer skills course
• Topics • Size of group • Qualification offered
• What is important when…? • Deciding the price of a product
• Length of service • Motivation • Performance
• What is important when…? • Promoting a new product
• Cost of product • Advertising • Free samples
• What is important when…? • Working in a team
• Types of activities • Cost of event • Giving presents
• What is important when…? • Choosing the location for a new factory
• Transport connections • Cost • Size of factory
• Cost of production • Cost of similar products • Type of customer
What is important when
What is important when…?Setting up a company website.Possible benefitPromotionWhen setting up a company website, it’s important to consider how the website might benefit the company , since a clear idea of this can make the website work efficiently. Among many benefit ,a website can be an important way to compete for customers ,including potential customers from overseas, to become more involved an proactive in gaining web competitive edge . also it can act as another sales tool available to the salespeople and save cost if you use it as a distribution channel and distribute material to customer s to potential customers . it can assist a company’s current customer base in helping to answer product or service questions.Once a website is setting up ,you have to promote it to ensure that your customers and prospects will know about your website. You can promote your site address online through e-mail marketing ,online referral system by which you are linked with other sites with similar audiences, online press release , ect. Old-fashioned offline marketing methods also apply. Make sure your URL(website address) appeal on all your marketing and other print, such as advertisements, stationery, press releases, and brochures and leaflet.Designing is also important . it should be done in line with the company’s mission or vision and put its best image on the website.What is important when…?Designing a company websiteContentsHomepageIn designing a company website ,content are very important. They should be rich and relevant so visitors will want to return again and again to see what’s new , important ,and beneficial to them. Information like company profile , the achievements and the latest developments ,range of products the company has on offer, online ordering and shopping ,etc, should be included, so that customers may have a better idea and a better understanding of the company and its products. Another important factor to consider is a well-designed homepage in order to make the site more appealing to suppliers and to get more hits from customers. It should look nice and attractive, with eye-catching logo of the company posted on it and special offers in a dominant area which is colour-coded for easy recognition. And it should be designed in such a way that the user is comfortably guided through the site to view specific information.In addition, professional people engaged in designing , maintenance and updating of the contents are also important.What is important when…?Choosing an internet company to buy fromDelivery timeSpecial offersIn choosing an internet company to buy from, it is very important to consider delivery time since when company decides to buy things on line, it is usually because this is convenient and speedy, among other advantages. If an online order has to take a long time to deliver, companies will notmake any purchases from the internet company.Also, many internet companies have special offers to attract customers, such as special deals and discounts if you buy online. To be more cost-effective , special offers are also an important factor to consider in choosing an internet company to buy from.In addition, range of goods sold should also be considered. Wide range of goods will attract more customers.What is important when…?Deciding to sell products on the internetSecurity for customersDistribution systemWhen deciding to sell products on the internet ,one very important thing is to consider security for customers. If this is not well handled, customers will simply give up online shopping. The company should introduce internet security solutions to manage clients’security information , including anti-virus , firewalls and assessment of security across customers’multi-tiered security plan of authentication ,authorization and accounting could be effective against unauthorized system access.Another important factor to consider for online selling is distribution system. A well-established distribution system can raise efficiency ,expand trade and contribute a lot to the building up of a company’s good reputation and winning customer loyalty.It’s also important to look at rivals. If they haven’t yet introduced online selling, it’s good time to have a try ; if they have been doing quite well, you can look at where their strength lies and try to do even better.What is important when…?Introducing job sharing schemeSuitable types of jobsBenefits for the companyWhen introducing job sharing, it’s important to consider what benefits it may bring to the company. And obvious benefit is that it’s a good way to retain valuable, well-trained employees by allowing them to balance their home life and work life, especially when they become parents. It also means higher productivity and an enhanced company image. In addition , it can decrease maternity leave time.You also have to consider which types of job the scheme would suitable for. It doesn’t make any sense for highly individual and creative jobs such as computer programming to be shared. Jobs for consideration include those that have tasks easy to separate, for instance ,secretaries and janitors. Computer system engineers ,technical-training instructors can also split their work load with a partner.Another important factor to consider is how to make sure the partners pass on information obtained from superiors, clients to staff and keep each other well informed. This can be done by lunch or coffee meeting , phone calls, a changeover file, bulletin board, or tape-recorded messages.What is important when…?Starting job sharing schemeCompatible work partnerRole definingFinding and choosing a compatible work partner is the most important once a job share is in place. As job sharing is a way for two people to both fill the job, compatibility is very important for the success of the scheme. You may find one from your current workplace, or you may find one from outside through all kinds of contacts.A clear defining of roles is also important. If it’s shared responsibility, there is no division of duties but the two people have to split the hours clearly to ensure that work flows continuously. If it’s divided responsibility, each partner has to be clear about his own caseload or project to focus on during his working hours. If it’s unrelated responsibility, the partners have to learn what their separate tasks are in the same department, and each has to do his own share well. Communication is another important factor to consider when you are arrange the job-share, especially for shared responsibility. Partners have to communicate well so that jobs are done smoothly. Using e-mail, voicemail messages, daily logs and notes are some techniques that help facilitate communication.What is important when…?Selecting a company locationDemand for products or servicesTransportationWhen choosing a company location, I think the company should first take into account the demand for products or services, both now and in the future. Demand forecasts help determine where goods or services are most likely to be sold. A weighted center of demand exists for each product or product family, so a company should select a location which supplies this demand. Transportation is also important when selecting a company location. A manufacturing company will tend to have a material-oriented location if it has a single source of raw material and ships its products to many destinations. When rapid delivery is a condition of sales, companies are more likely to select market-oriented locations, that is to locate near consumers.In addition, I think it’s important to consider labor costs. Companies that employ a large labor force may locate to places with lower wage rates. Productivity per hour may further affect the costs of providing services or producing goods.What is important when…?Exporting goods or services for the first timeCultural differencesProfessional adviceWhen exporting goods or services for the first time ,it is very important to consider cultural differences. Cultural differs from country to country. People in different countries have different tastes and needs for goods or services. In order to cater to the tastes and needs of people in foreign countries, a company should take cultural differences into consideration when exporting goods or services for the first time. Otherwise, the goods or services won’t sell well.Professional advice is also important. Since the company has never done international business before, it may lack experience of exporting goods or services. If the company seeks professional advice, it may avoid marketing disasters which may lead to big losses.In addition, it’s also important for the company to locate a good exporting firm which can provide great assistance in selling goods or services to foreign countries.What is important when…?Entering a franchising agreementBrand nameTrainingI think the first important thing is to make sure that the company with which a person wishes to enter a franchising agreement has a big brand name, because this is the biggest benefit of owning a franchised business for a franchise. Franchisees can use the well-recognized brand name to make profits. After all, the purpose of entering business is to earn money.Second, I think the franchisor should provide necessary training programs which should include managerial skills to the franchisee. And the franchisee must ensure that the training programs should be satisfactory. Without successful training programs, it will be very difficult for the franchisee to run the business, and of course, it will be less likely for the franchisee to make money.Third, I think the person who wishes to enter a franchising agreement should have the minimum account of money needed for opening a franchised business. Because there will be various costs including the franchisee fee and opening costs ,equipment down payment, and signs, etc.What is important when…?Dealing with competitionPricing policiesAdvertising strategiesPricing polices are important because price is a very powerful weapon in dealing with competition. Price is a very important factor in consumers’buying decisions. Firms may set prices equal or lower than competitors’ price, so that they can attract customers, thus boosting sales and taking a large market share.Advertising strategies are also important. Advertising can increase brand awareness. Once consumers have seen a product advertised either on TV, internet , or in newspapers, magazines, etc., they may tend to buy it.In addition, quality is also important. A firm differentiates itself through the quality of its products. Not all buyers base their buying decisions on prices. They are willing to pay a higher price for better quality.What is important when…?Designing a company brochureCompany cultureCostsA brochure is not just something that provides information, it is also a way of presenting your corporate image to the public. Brochures are distributed to existing clients, potential clients, press, investors and others. They influence the way people understand your company. So we can say a brochure is an expression of company culture. For example, if the brochure is printed on environmentally friendly paper, it tells the public about your ethic values.Cost is another factor to be considered. Brochures are needed in large quantities, as they are often used at trade shows, in mailings, presentations, trade show booths, etc. so you need to be cost conscious and keep everything within budget.Besides, you also need to consider the profile of the target market so that your brochures are attractive to your target customers. And the brochure should also reflect the characteristics of the industry your company is in.What is important when…?Designing a company magazineTarget readershipContents includedWhen designing a company magazine, the most important thing is to find out what the target readership is , whether it is an in-house magazine designed for employees or a magazine that aims to attract your customers. You see, the readership determines what contents should be included. Once the readership is targeted, we have to decide what subjects should be covered. If it’s a staff magazine, it should cover such topics as news about people and events in the company, or the latest sales figures, staff competition, etc. if it’s a customer magazine, you can advertise your new products, release latest news about product development or give special offers to customers.On top of that, you also need to decide the number of issues to be published annually, whether it should be a monthly magazine or a quarterly magazine. And of course, cost is another important factor to be considered.What is important when…?Sending corporate gifts to foreign business clientsCultural differencesCompany logoI think the first thing to consider is cultural differences. People often say that international gift giving can become a cultural minefield. Taboos vary from culture to culture. So to give a proper gift, we have to understand the culture of the receiver. You see, the main purpose of any gift should be to please and honour the recipient.Secondly, it’s important to personalize the gift with our company logo, as the gift reflects our company image and personality. We want to leave a striking impression on our clients. But we have to keep the logo small, otherwise, it would look more like a company advertisement rather than a gift.On top of that, the gift should be of the highest quality and the best taste, because it not only conveys our warm feelings of respect and appreciation, but also says a lot about our company.Considering to sponsor a sport eventTarget audienceMedia coverageWell, in this case, the priority concern is to define the target audience. We cannot assume that everybody will watch the game, we have to narrow down the major characteristics of our target audience. I mean, we have to ask “are these really the people we’re after?”“do they make up our target market?” then we’ll able to match up our product with the event.Next, we have to consider media coverage. Big audiences don’t necessarily translate to good sales. The decisive factor is gaining positive media exposure. If the event you sponsor receives extensive media coverage ,it will bring the company and their products within public focus, and enhance company brand, product, service loyalties.Finally, we also need to look at other competitors and make efforts to distinguish our company form other sponsors, otherwise our brand name will be buried in all this clutter of brand promotion. And of course, costs should also be considered.What is important when…?Dressing for a job interviewProfessional imageBeing clean and neatWhen you go for a job interview, you have to be quite aware how the interviewers will see you. First impressions can last forever. So I think it would be most appropriate if you dress a bit conservatively—men can wear a suit, at least wear a sports jacket and a business tie, polished shoes and pressed pants; ladies can wear dress or a smart-looking pant suit and complementary blouse with stylish dress shoes. In that way, you would look very professional.The way you dress can say as much as about your personality as well as the quality of the work you do. So you should always be neat and clean in your dress. If you appear slovenly, no one can really trust you. Looking your best also shows respect for the meeting and for the interviewers. Apart from these two points, it’s also important that you should show your good taste, for example, avoid using loud cologne or perfume, that would make you appear very vulgar.Choosing transport for a business tripComfortCostIn choosing transport for a business trip, comfort is very important factor to consider. Comfort means being physically relaxed and contented, free from worries and unhappiness. With comfortable transport, you can stretch out, lie back and even get some sleep during the trip so that you can arrive well rested and ready for your work. This is vital for the success of your business. Cost-effectiveness is also important. You have to consider the cost that may occur when you choose transport for your business trip. It is advisable not to choose a transport whose cost is beyond your budget, since expensive transport can inevitably increase the costs even before you do your business, which can even stop you from meeting your targets. You should never allow this kind of cost to ruin your whole business.Convenience is another factor to consider. Convenient transport can help to make your trip easy, efficient and free from fatigue.What is important when…?Choosing an airline for a business tripIn-flight cateringDestination offeredIn choosing an airline for a business trip, in-flight catering can be very important. Very often, busy business travelers will have to start work right after they get off the plane and sometimes they may have to work straight through meal-times, and in-flight food and drink can help them relax and feel ready to face any business tasks they are to accomplish.Destinations offered can sometimes be important. For instance, if your company has business in European countries, you’d better choose an airline with flights to all major European cities and you can have the tickets ready with one airline which can save much of your time.Services during the flight is also important. For instance, you may choose an airline that provides in-flight video, free newspapers& magazines so that you may read through the long flight, or one that offers broadband connectivity that can beam live TV programs to your laptop. All this can bring fun to the dull journey and make you relaxed during the flight.What is important when…?Choosing a hotel for people travelling on businessLocationFacilities providedWhere you choose to stay on your business travels should at least help you get your work done. You may choose to stay in a hotel at a central business district with good transport connections for the convenience of business meetings and talks with your clients, or you may stay in a nicely located hotel which offers easy access to good restaurants and major airline offices for better entertainment of your clients and easy arrangement of your trips.Facilities provided are another important factor to consider. The hotel you choose should comeequipped to handle standard business needs, such as cordless telephones, voicemail, internet access, data/fax modern ports and meeting rooms as well as CD/clock radios to awaken you in the morning with nature sounds.Other non-business related services are also important, such as same-day dry-cleaning and workout facilities. They can make your business trip as worthwhile and pleasurable as possible.What is important when…?。
bec第四辑口语答案 剑桥BEC真题集第四辑(中级)口语修正版答案
bec第四辑口语答案剑桥BEC真题集第四辑(中级)口语修正版答案导读：就爱阅读网友为您分享以下“剑桥BEC真题集第四辑(中级)口语修正版答案”资讯，希望对您有所帮助，感谢您对的支持!剑桥BEC真题集第四辑（中级）口语修正版答案What is important whenPlanning a presentation？AudienceEquipmentneededFirstly，You need to know who is going to be the target audience. Whether the audience know anything about the topic of your presentation, What they are interested in, and Why they come to your presentation. Once you have found out something about the target audience, you need to keep in mind their interests and needs so as to make your presentation interesting and meaningful for the targetaudience.Secondly, you need to decide what kind of equipment will be needed for the presentation, e.g. over-head projector; clear transparencies; computer; microphone, acoustic for the venue where the presentation will take place.Also,You need to make sure that the equipment needed will be available on the day when the presentation will take place. what’s more, you need to check that all the equipment is in good condition and works well.What is important when selecting an interpreter for a meeting with foreign clientsExperienceReliabilityFirstly,you need to select an interpreter who is experienced in interpreting for such meetings, the interpreter should have a wide knowledge about business management and familiar with the special terms and jargons for commercial negotiations, finance, law, etc. in addition, a background knowledge about the target country is also important too. Secondly,the interpreter for a meeting with foreign clients should be reliable in the following aspects: being punctual for the meetings,keeping information learned at themeetings confidential and interpreting accurately what is being discussedWhat is important when introducing a new product range onto the marketTimingadvance publicityFirstly ,the introduction should be made at an appropriate time, i.e. when the market is matured for having this new product range, in other words, there will be prospective customers to buy the products.If there are any competitors who are planning to introduce similar products onto the market, then it is necessarythat the introduction should be made ahead of their introduction so as to grab as much market share as possible. Secondly, advance publicity is important in that it will pave the way for the introduction, i.e. to make it known to the general public. There are different ways to implement advance publicity. -- to have a news conference to declare the introduction --to advertise on TV/radio, in newspaper/magazines--to deliver samples of the new product (delivery can be made in the streets, in supermarkets, to people’s homes etc.)What is important when aiming to improve career prospects (职业规划)?When aiming to improve career prospects, I would take three factors into account, a good reading habit, a good command of foreign languages, a further education and organic frame of the worldTo start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own opinions.Secondly, foreign language learning is becoming increasingly （有意识的替换more and more）popular in companies because itguarantees effective communication with overseas business partners.Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon(开阔眼界) would enhance your professional skills.What is important when aiming to improve career prospects?Reading business articlesLearning a foreign languageTrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.What is important when deciding how to transport goods? DestinationSpeeddelivery and loading of the goodspriceWhen you are deciding how to transport goods, the destination of the delivery is the prime element to be consideredFor the sake of (为了) convenience, various means of transportation should be adopted with regard to different distance of the delivery.Furthermore, we can not overlook speed（论点2）. A more prompt delivery means a faster turnover（此处意为流通量，注意它的其他两种意思：营业额及turnover rate员工的离职率）.On the other hand, delivery and loading of the goods should not be neglected. If the goods are not taken care of, there could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, thecompany can suffer from a huge loss.And now it comes to the last point: price. Other things being equal, as long as the transport company can handle the items properly(可以用专业术语“野蛮装卸”rough handling 表示), we would definitely choose the one that grants us thebest offer.What is important when purchasing new machinery?the level of automationthe level of automationqualitysafetyfirstly, When purchasing new machinery for production line(生产线), the level of automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries: to save labor and raise efficiency.Secondly,, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment termswhether it is the responsibility of the buyer or the seller to get the maintenance covered（意为“负责”）. Furthermore, quality should be viewed before the purchaseFinally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade（刀片）of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypotheticalcasewhat is important when selecting a retail sales assistant?previous experiencesappearancesome basic skills and qualitiesWhen selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experiences, he or she may get a priority or privilege（优先权，特权）for the position, because as many other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearances of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant. Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with our customers is very important（论点4）. It can help us toimprove our achievements and make sure we have sustainable resources for the future development.补充词汇：sales manager 销售经理sales promotion 促销sales potential 销售selling profit 销售利润What is important when contacting clients by telephone?calling at the right timelisten carefullypositive and enthusiasticWhen contacting clients by telephone, we have to cover the whole range of business master in a limited time, so we have to be very brief and efficient in every minute available (论点1：在已给出的提示中：calling at the right time比较难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效). As a matter of fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, you should make sure that you that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point.Secondly, when contacting clients by telephone you should listencarefully, because one of the best ways to show your respects to your clients is to become a good listenerThirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to (论点4), such as do not hang up first. We often say that the details determine whether you will succeed or fail(细节决定成功还是失败). Note that the details can help a lot to solve the problems effectively.What is important when managing change? clear objectivecommunicationtechnology and qualified personnel.。
What is important when
1.What is important when setting up a company website ?Possible benefit PromotionWhen setting up a company website, it’s important to consider how the website might benefit the company, since a clear idea of this can make the website work efficiently. Among many benefit, a website can be an important way to compete for customers, including potential customers from overseas, to become more involved and proactive in gaining web competitive edge. Also it can act as another sales tool available to the salespeople and save cost if you use it as a distribution channel and distribute material to customer s to potential customers. It can assist a company’s current customer base in helping to answer product or service questions.Once a website is setting up, you have to promote it to ensure that your customers and prospects will know about your website. You can promote your site address online through e-mail marketing, online referral system by which you are linked with other sites with similar audiences, online press release, etc. Old-fashioned offline marketing methods also apply. Make sure your URL (website address) appeal on all your marketing and other print, such as advertisements, stationery, press releases, and brochures and leaflet.Designing is also important. It should be done in line with the company’s mission or vision and put its best image on the website.2.What is important when designing a company website ?Contents, HomepageIn designing a company website, content are very important. They should be rich and relevant so visitors will want to return again and again to see what’s new, important ,and beneficial to them. Information like company profile , the achievements and the latest developments ,range of products the company has on offer, online ordering and shopping ,etc, should be included, so that customers may have a better idea and a better understanding of the company and its products.Another important factor to consider is a well-designed homepage in order to make the site more appealing to suppliers and to get more hits from customers. It should look nice and attractive, witheye-catching logo of the company posted on it and special offers in a dominant area which is color-coded for easy recognition. And i shouldbe designed in such a way that the user is comfortably guided through the site to view specific information.In addition, professional people engaged in designing , maintenance and updating of the contents are also important.3.What is important when choosing an internet company to buyfrom ?Delivery time, Special offersIn choosing an internet company to buy from, it is very important to consider delivery time since when company decides to buy things on line, it is usually because this is convenient and speedy, among other advantages. If an online order has to take a long time to deliver, companies will not make any purchases from the internet company.Also, many internet companies have special offers to attract customers, such as special deals and discounts if you buy online. To be more cost-effective, special offers are also an important factor to consider in choosing an internet company to buy from.In addition, range of goods sold should also be considered. Wide range of goods will attract more customers.4.What is important when dciding to sell products on the internet ?Security for customers, Distribution systemWhen deciding to sell products on the internet, one very important thing is to consider security for customers. If this is not well handled, customers will simply give up online shopping. The company should introduce internet security solutions to manag e clients’ security information, including anti-virus, firewalls and assessment of security across customers’ multi-tiered security plan ofauthentication ,authorization and accounting could be effective against unauthorized system access.Another important factor to consider for online selling is distribution system. A well-established distribution system can raise efficiency, expand trade and contribute a lot to the building up of a company’s good reputation and winning customer loyalty.It’s also important to look at rivals. If they haven’t yet introduced online selling, it’s good time to have a try ; if they have been doing quite well, you can look at where their strength lies and try to do even better.5.What is important when introducing job sharing scheme?Suitable types of jobs, Benefits for the companyWhen introducing job sharing, it’s important to consider what benefits it may bring to the company. And obvious benefit is that it’s a good way to retain valuable, well-trained employees by allowing them to balance their home life and work life, especially when they become parents. It also means higher productivity and an enhanced company image. In addition, it can decrease maternity leave time.You also have to consider which types of job the scheme would suitable for. It doesn’t make any sense for highly individual and creative jobs such as computer programming to be shared. Jobs for consideration include those that have tasks easy to separate, for instance, secretaries and janitors. Computer system engineers, technical-training instructors can also split their work load with a partner.Another important factor to consider is how to make sure the partners pass on information obtained from superiors, clients to staff and keep each other well informed. This can be done by lunch or coffee meeting, phone calls, a changeover file, bulletin board, ortape-recorded messages.6.What is important when starting job sharing scheme?Compatible work partner; Role definingFinding and choosing a compatible work partner is the most important once a job share is in place. As job sharing is a way for two people to both fill the job, compatibility is very important for the success of the scheme. You may find one from your current workplace, or you may find one from outside through all kinds of contacts.A clear defining of roles is also important. If it’s shared responsibility, there is no division of duties but the two people have to split the hours clearly to ensure that work flows continuously. If it’s divided responsibility, each partner has to be clear about his own caseload or project to focus on during his working hours. If it’s unrelated responsibility, the partners have to learn what their separate tasks are in the same department, and each has to do his own share well.Communication is another important factor to consider when you are arrange the job-share, especially for shared responsibility. Partners have to communicate well so that jobs are done smoothly. Usinge-mail, voicemail messages, daily logs and notes are some techniques that help facilitate communication.7.What is important when selecting a company location ?Demand for products or services TransportationWhen choosing a company location, I think the company should first take into account the demand for products or services, both now and in the future. Demanding forecasts help determine where goods or services are most likely to be sold. A weighted center of demand exists for each product or product family, so a company should select a location which supplies this demand.Transportation is also important when selecting a company location.A manufacturing company will tend to have a material-oriented location if it has a single source of raw material and ships its products to many destinations. When rapid delivery is a condition of sales, companies are more likely to select market-oriented locations, that is to locate near consumers.In addition, I think it’s important to consider labor costs. Companies that employ a large labor force may locate to places with lower wage rates. Productivity per hour may further affect the costs of providing services or producing goods.8.What is important when exporting goods or services for the first time ?Cultural differences Professional adviceWhen exporting goods or services for the first time ,it is very important to consider cultural differences. Cultural differs from country to country. People in different countries have different tastes and needs for goods or services. In order to cater to the tastes and needs of people in foreign countries, a company should take cultural differences into consideration when exporting goods or services for the first time. Otherw ise, the goods or services won’t sell well.Professional advice is also important. Since the company has never done international business before, it may lack experience of exporting goods or services. If the company seeks professional advice, it may avoid marketing disasters which may lead to big losses.In addition, it’s also important for the company to locate a good exporting firm which can provide great assistance in selling goods or services to foreign countries.9.What is important when entering a franchising agreement ?Brand name TrainingI think the first important thing is to make sure that the company with which a person wishes to enter a franchising agreement has a big brand name, because this is the biggest benefit of owning a franchised business for a franchise. Franchisees can use the well-recognized brand name to make profits. After all, the purpose of entering business is to earn money.Second, I think the franchisor should provide necessary training programs which should include managerial skills to the franchisee. And the franchisee must ensure that the training programs should be satisfactory. Without successful training programs, it will be very difficult for the franchisee to run the business, and of course, it will be less likely for the franchisee to make money.Third, I think the person who wishes to enter a franchising agreement should have the minimum account of money needed for opening a franchised business. Because there will be various costs including the franchisee fee and opening costs ,equipment down payment, and signs, etc.10.What is important when dealing with competition?Pricing policies Advertising strategiesPricing polices are important because price is a very powerful weapon in dealing with competition. Price is a very important factor in consumers’ buying decisions. Firms may set prices equal or lower than competitors’ price, so that they can attract customers, thus boosting sales and taking a large market share.Advertising strategies are also important. Advertising can increase brand awareness. Once consumers have seen a product advertised either on TV, internet , or in newspapers, magazines, etc., they may tend to buy it.In addition, quality is also important. A firm differentiates itself through the quality of its products. Not all buyers base their buying decisions on prices. They are willing to pay a higher price for better quality.11.What is important when designing a company brochure?Company culture CostsA brochure is not just something that provides information, it is also a way of presenting your corporate image to the public. Brochures are distributed to existing clients, potential clients, press, investors and others. They influence the way people understand your company. So we can say a brochure is an expression of company culture. For example, if the brochure is printed on environmentally friendly paper, it tells the public about your ethic values.Cost is another factor to be considered. Brochures are needed in large quantities, as they are often used at trade shows, in mailings, presentations, trade show booths, etc. so you need to be cost conscious and keep everything within budget.Besides, you also need to consider the profile of the target market so that your brochures are attractive to your target customers. And the brochure should also reflect the characteristics of the industry your company is in.12.What is important when designing a company magazine ?Target readership Contents includedWhen designing a company magazine, the most important thing is to find out what the target readership is , whether it is an in-house magazine designed for employees or a magazine that aims to attract your customers. You see, the readership determines what contents should be included. Once the readership is targeted, we have to decide what subjects should be covered. If it’s a staff magazine, it should cover such topics as news about people and events in the company, or the latest sales figures, staff competition, etc. if it’s a customer magazine, you can advertise your new products, release latest news about product development or give special offers to customers.On top of that, you also need to decide the number of issues to be published annually, whether it should be a monthly magazine or a quarterly magazine. And of course, cost is another important factor to be considered.13. What is important when sending corporate gifts to foreignbusiness clients?Cultural differences Company logoI think the first thing to consider is cultural differences. People often say that international gift giving can become a cultural minefield. Taboos vary from culture to culture. So to give a proper gift, we have to understand the culture of the receiver. You see, the main purpose of any gift should be to please and honour the recipient.Secondly, it’s important to personalize the gift with our company logo, as the gift reflects our company image and personality. We want to leave a striking impression on our clients. But we have to keep the logo small, otherwise, it would look more like a company advertisement rather than a gift.On top of that, the gift should be of the highest quality and the best taste, because it not only conveys our warm feelings of respect and appreciation, but also says a lot about our company.14.What is import when considering to sponsor a sport event ?Target audience Media coverageWell, in this case, the priority concern is to define the target audience. We cannot assume that everybody will watch the game, we have to narrow down the major characteristics of our target audience. I mean, we have to ask “are these really the people we’re after?” “do they make up our target market?” then we’ll able to match up our product with the event.Next, we have to consider media coverage. Big au diences don’t necessarily translate to good sales. The decisive factor is gaining positive media exposure. If the event you sponsor receives extensive media coverage ,it will bring the company and their products within public focus, and enhance company brand, product, service loyalties.Finally, we also need to look at other competitors and make efforts to distinguish our company form other sponsors, otherwise our brand name will be buried in all this clutter of brand promotion. And of course, costs should also be considered.15.What is important when dressing for a job interview ?Professional image Being clean and neatWhen you go for a job interview, you have to be quite aware how the interviewers will see you. First impressions can last forever. So I think it would be most appropriate if you dress a bit conservatively—men can wear a suit, at least wear a sports jacket and a business tie, polished shoes and pressed pants; ladies can wear dress or a smart-looking pant suit and complementary blouse with stylish dress shoes. In that way, you would look very professional.The way you dress can say as much as about your personality as well as the quality of the work you do. So you should always be neat and clean in your dress. If you appear slovenly, no one can really trust you. Looking your best also shows respect for the meeting and for the interviewers. Apart from these two points, it’s also important that you should show your good taste, for example, avoid using loud cologne or perfume, that would make you appear very vulgar.16.What is imprort when choosing transport for a business trip ?Comfort CostIn choosing transport for a business trip, comfort is very important factor to consider. Comfort means being physically relaxed and contented, free from worries and unhappiness. With comfortable transport, you can stretch out, lie back and even get some sleep during the trip so that you can arrive well rested and ready for your work. This is vital for the success of your business. Cost-effectiveness is also important. You have to consider the cost that may occur when you choose transport for your business trip. It is advisable not to choose a transport whose cost is beyond your budget, since expensive transport can inevitably increase the costs even before you do your business, which can even stop you from meeting your targets. You should never allow this kind of cost to ruin your whole business.Convenience is another factor to consider. Convenient transport can help to make your trip easy, efficient and free from fatigue.17.What is important when choosing an airline for a business trip ?In-flight catering Destination offeredIn choosing an airline for a business trip, in-flight catering can be very important. Very often, busy business travelers will have to start work right after they get off the plane and sometimes they may have to work straight through meal-times, and in-flight food and drink can help them relax and feel ready to face any business tasks they are to accomplish.Destinations offered can sometimes be important. For instance, if your company has business in European countries, you’d better choose an airline with flights to all major European cities and you can have the tickets ready with one airline which can save much of your time.Services during the flight is also important. For instance, you may choose an airline that provides in-flight video, free newspapers& magazines so that you may read through the long flight, or one that offers broadband connectivity that can beam live TV programs to your laptop. All this can bring fun to the dull journey and make you relaxed during the flight.18.What is important when choosing a hotel for people travelling on business?Location Facilities providedWhere you choose to stay on your business travels should at least help you get your work done. You may choose to stay in a hotel at a central business district with good transport connections for the convenience of business meetings and talks with your clients, or you may stay in a nicely located hotel which offers easy access to good restaurants and major airline offices for better entertainment of your clients and easy arrangement of your trips.Facilities provided are another important factor to consider. The hotel you choose should comeequipped to handle standard business needs, such as cordless telephones, voicemail, internet access, data/fax modern ports and meeting rooms as well as CD/clock radios to awaken you in the morning with nature sounds.Other non-business related services are also important, such as same-day dry-cleaning and workout facilities. They can make your business trip as worthwhile and pleasurable as possible.。
BEC初级口试 22
资料仅供参考
• What is important when…? • Working in a team
• Deciding people’s responsibilities • Sharing information • Having a team leader
资料仅供参考
• What is important when…? • Buying products on the internet
• Length of service • Motivation • Performance
资料仅供参考
• What is important when…? • Promoting a new product
• Cost of product • Advertising • Free samples
• Topics • Venue • Cost
资料仅供参考
• What is important when…? • Looking for a new job
• Career opportunities • Location of job • Possibilities of making business trips
• What is important when…? • Travelling by air for business
• Flight departure times • In-flight service • Transport to and from airports
资料仅供参考
• What is important when…? • Arranging a business trip abroad
BEC初级口试ppt课件
• What is important when…? • Deciding to attend a conference • Topics • Venue • Cost
19
• What is important when…? • Looking for a new job • Career opportunities • Location of job • Possibilities of making business trips
6
• What is important when…? • Deciding the price of a product • Cost of production • Cost of similar products • Type of customer
7
• What is important when…? • Choosing a conference center • Size of conference center • Cost of hiring center • Transport connections
16
• What is important when…? • Choosing a part-time job • Working hours • Responsibilities • Pay
17
• What is important when…? • Choosing offices to rent • Location • Facilities • Cost
14
• What is important when…? • Joining a computer skills course • Course materials • Trainer • Number of participants in group
口语
口语1.What’s important when …?developing a new product●Creating smple prducts●Product positioning●Test marketing2. What’s important when …?designing the package for a new product●Target customers●Market positioning●Material3.What’s important when …?marketing a new brand●Age of target customers●How to advertise the brand●Design of logo4. What is important when … ?develop new products●Market research●pricing5.What is important when … ?deciding on packaging for products●image●production process6. What is important when … ?planning the layout of a new store●attractiveness●security of goods7.What is important when…?setting price for a new product●production cost●consumer positioning●competitor’s prices8. What is important when…?aming to reduce production costs●efficiency of production line●cost of raw materials9. What is important when…?arranging entertainments for business clients●cost●type of activities●location10. What is important when…?dealing with the customer’s comlaints●classifying the complaints●informing the management●giving quick feedbacks11. What is important when…?deciding uniforms for a business company●business purposes●customers’ expectation●staff’s opinion12. What is important when…?preparing gifts for the visitors at a trade fair●the design●usefulness●quality13. What is important when…?producing company promotional vedio●the content●the picture●the commentary14. What is important when…?aming to improve customer service●staff training●customer satisfaction surveys15. What is important when…?entertaining foreign business clients●venue for entertainment●cultural differences●cost●types of activities16. What is import ant when … ?dealing with complaints from clients●Offering an apology●Suggesting a solution to the problem17. What is important when … ?monitoring the quality of service provided●Feedback from customers●Checking sales figures18.What’s important when …?promoting a new store on the first day●Low price●Opening ceremony●Promotional gifts19.What’s important when …?choosing promotional cosmetic goods●The change of season●inventory/storage●Consistency of goods20.What’s important when …?choosing an employee to an English-speaking country on a sales trip●Sals experience●Personal qualities●Foreign language21. What is important when … ?managing a project●encouraging teamwork●keeping to schedule22. What is important when … ?dealing with competition●Pricing policies●Advertising strategies23. What is important when … ?aiming to reach new markets●Market research●Advertising24. What is important when … ?selecting staff for promotion●attitude to work●current performance25. What is important when … ?planning an advertising campaign●market research●selecting appropriate media26. What is important when … ?aiming for promotion●quality of performance●company loyalty27. What is important when … ?exporting goods services for the first time●personal contacts●professional advice28. What is important when … ?choosing a new sales agent●experience of agent●number of contacts29.What is important when … ?making travel arrangements for a business trip abroad●Convenience●Cost●Comfort30. What is important when … ?choosing a travel agency for a business trip●Range of service●Experience of staff●Charge31. What is important when … ?selecting staff for mareting trips abroad●Position in the company●Previous experience of other countries32. What is important when … ?choosing transport for a business trip●Convenience●Cost-effectiveness33.What is important when…?recruiting new staff●Qualification●Experience●Skills34.What is important when…?preparing for an interview●Good first impression●Reducing stress●Knowing the company35.What is important when…?making a career change●Pay and benefits●Training needed●Business trips36. What is important when … ?being interviewed for a job●Information about the company●Personal appearance37. What is important when … ?considering a career change●Further study or training●Opportunities for future promotion38. What is important when…?starting a new job●Appearance●Enthusiasm●Hard work39. What is important when…?deciding which training company to use●Quality●Cost●Premises40. What is important when…?choosing a candidate to promote●Length of service●Personal qualities●Performance41. What is important when…?being organized●Planning●Diary●Filing system42. What is important when…?retaining good employees●Recognition●Eductional opportunities●Promotion opportunities43. What is important when…?motivating staff●Party●Bonus payment●Extra vacation time●Financial benefits●Career development opportunities44. What is important when…?appraising staff●Job criteria●Performance standards●Feedback45. What is important when … ?choosing people to work in teams●variety of experience●personal qualities46. What is important when … ?choosing a management training course to attend●Programme contents●Length of course47. What is important when … ?advertising a new product●Target markets●Choice of media48. What is important when … ?starting a new job●Knowledge of company procedures●Help from company staff49. What is important when … ?introducing a reward system for staff●Purpose of the reward system●Types of reward offered50. What is important when … ?aiming to reduce staff turnover●Financial incentives●Career structure51.What is important when…?considering terms and conditions of employment●Health and safety●Overtime●Shifts52.What is important when…?your work gets too stressful●Relaxation tapes●Taking a holiday●Career change53.What is important when … ?planning health and safety training●Selecting topics●Selecting staff to attend54. What is important when … ?dealing with a heavy workload●Time management●Sharing tasks。
What is important when ~~ Selecting applicants for a job
1. What is important when ~~ Selecting applicants for a job? Working experience personal qualitiesI choose topic A, what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the job more easier and quicker. And it will also save the company a lot of training fees if the applicants have related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe, a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreignlanguage will have a better chance to get the job.2.。
选择大学时什么是重要的英语作文
选择大学时什么是重要的英语作文What's Important When Choosing a University?Hi there! My name is Timmy and I'm 10 years old. I know I'm just a kid, but I've been thinking a lot about my future lately. My big sister Sarah is about to graduate from high school, and she has to decide which university to go to next year. It's a really big decision!I've been trying to learn as much as I can about different universities so I can help Sarah make the best choice. I asked her what the most important things are when picking a university, and she told me there are quite a few things to consider. Let me share what I've learned!The Classes and MajorsOne of the biggest things to think about is what you want to study. Universities have all kinds of different majors and classes you can take. If you want to be a doctor, you'll need to make sure the university has a great pre-med program. If you love art, you'll want a school with an awesome art department.My sister is really into computers and technology, so she's looking for universities with strong programs in computer science, software engineering, or something like that. She toldme the quality of the professors and the types of classes offered in her major are super important.The Campus LifeWhere you actually live and spend time on campus is a huge part of the university experience. Some campuses are right in the middle of a big city, while others are in smaller towns or out in the country. Some have amazing modern facilities like rec centers and dorms, while others have older, more historic buildings.My cousin goes to a university with a beautiful campus that has lots of trees, grassy areas, and cute squirrels running around. It sounds like a nice place to hang out to me! Sarah wants to find a campus with a lively social scene and plenty of clubs and activities to get involved in.The Cost and Financial AidUnfortunately, university is really expensive these days. The cost of tuition, housing, meals, books, and everything else can really add up quickly. My parents have told Sarah she needs to look closely at how much each university will cost our family.Some universities charge a lot more than others. Private universities tend to be the most expensive, while public stateschools are usually cheaper, especially if you live in that state. Many universities also offer financial aid like grants, scholarships, and student loans to help cover the costs.Sarah is applying for lots of scholarships, but we're hoping she can find an affordable university that is still a great fit for what she wants to study. Money is definitely a big factor for most families.The Reputation and RankingsBasically, you want to make sure you're getting ahigh-quality education and degree that will be respected when you graduate and start looking for jobs. That's why university rankings and reputation really matter.There are all kinds of different ranking systems that rate universities on things like academic excellence, graduate success rates, research impact, and more. Some of the most prestigious universities tend to be harder to get into but can open up better career opportunities later on.While rankings aren't everything, Sarah does want to make sure she attends a university with a solid academic reputation, especially in her field of computer science. She's looking atwhere companies recruit from and what kinds of jobs graduates get after earning their degrees.The Location and SettingWhere a university is located can also be a big deal. Do you want to be in a big city? Or would you prefer a smaller college town? Is being close to home important, or do you want to explore a new part of the country or world?Some people really thrive in a lively urban setting, while others like a quieter, more suburban feel. You'll also want to think about the climate, culture, and overall vibe of the location. My sister doesn't love hot and humid weather, so she's looking at universities in regions with milder climates that she'll enjoy more.The Extracurriculars and Social SceneCollege isn't just about going to classes - it's also a chance to explore your interests, make new friends, and get involved in fun activities outside the classroom. That's why extracurriculars and the overall social environment matter a lot too.Whether it's sports teams, student organizations, Greek life, volunteer opportunities, or just a fun downtown area to explore,you'll want to find a university that offers extracurriculars you're excited about. It's all part of the full "university experience."My sister loves being active, so she's looking into universities with lots of intramural sports teams and outdoor adventure clubs. She also wants to find a campus with a lively social scene where she can easily make friends with similar interests.So Those Are the Big Things!As you can see, there's a lot to consider when deciding which university to attend. It's one of the biggest choices you'll ever make! You have to weigh factors like your intended major, the campus experience, cost, rankings, location, extracurriculars, and more.Different students will care more about certain things based on their interests, goals, and personal situation. But in the end, you want to find a university that feels like the perfect fit for you academically, socially, and financially.Don't worry though, you don't have to figure it all out right away. Just start doing your research early, tour some campuses if you can, and think hard about what your biggest priorities are. With some time and planning, you'll be able to find your dream university!Well, that's my ten-year-old take on this very grown-up decision. I sure hope I was able to explain the key things to look for in a university in a way that makes sense. My big sis Sarah still has another year of high school, but I know she'll make a great choice in the end. Wish her luck!。
大学商务英语口语1分钟
• Starting with a joke • Outlining the structure of your talk • Using clear visual ads
• 1b. What is important when choosing the location for a new factory?
• Transport connections • Cost • Size of the factory
• 2a. What is important when designing a company website?
• Knowing the selling point well • Positioning the product • Advertising
• 4a. What is important when trying to reduce stress at work?
• Being well-organized • Taking breaks • Attending st when being a good manager？
• Enjoying working with others • Listening to others • Judging people’s abilities
• 5a.What is important when choosing packaging for a new product?
• 3a. What is important when selling a new product?
剑桥商务英语中级-综合练习(八)
(鎬诲垎锛?00.00 锛屽仛棰樻椂闂达細 90 鍒嗛挓)
涓€銆?b>SPEAKING(鎬婚 鏁帮細 0 锛屽垎鏁帮細 0.00)
浜屻€?b>PART ONE(鎬婚 鏁帮細 1 锛屽垎鏁帮細 30.00)
1.In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.
涓夈€?b>PART TWO(鎬婚 鏁帮細 1 锛屽垎鏁帮細 30.00)
2.A What is important when...? Planning a presentation 路 Considering the audience 路 Clear structure 路 路 B What is important when...? Changing working Companies 路 Financial rewards 路 Opportunities in the future 路 路 C What is important when...? Criticising staff
锛堝垎鏁帮細 30.00 锛?/div> __________________________________________________________________________________________ 姝ｇ‘绛旀 锛?[鍚 姏鍘熸枃] (C=Candidate, E=Examiner) C: Good morning, professor. E: Good morning. Give us a brief introduction about yourself, please. C: OK, I'm Amy from Peking University. And my major is Business Administration. E: Amy, where do you live now? C: I live in the campus. It is a really beautiful place with trees and flowers everywhere. E: Do you like learning Business Administration? C: I like it very much and I have also learned it well. My parents run a small company and they encourage me to choose Business Administration as my major. Then I become to enjoy it gradually. E: What kinds of people do you like to work with in school activities? C: Well, that really depends, you know. But generally speaking, I would like to work with those who are responsible and friendly to others. E: What would you like to do after you finish your studies? C: I plan to go abroad after my graduation next year. I think it would be beneficial to have an internship experience abroad, especially in America or Britain.) 瑙ｆ瀽锛?/div>
BEC speaking test part two模拟题集
第二部分条理清晰，开头和结尾简明扼要，能用连接词衔接各部分内容。
一位考生发言时另一位要注意听，作答完毕后，要就其发言提问。
What is important when …?Evaluating the success of teamworkMutual trustFull co-operationWhat is important when …?Communication management messages to the staffOverall purposeFeedback on performanceWhat is important when…?Aiming to control production costQuality suppliersEfficiency of production lineWhat’s important when …?Aiming to slash business overheadsBudget and managementLong-term effectsWhat is important when …?Coping with a heavy workloadBenefits systemTime managementWhat is important when …?Designing the layout of an officeAppropriate use of spaceAmount of lightWhat is important when …?Developing logistics strategiesCustomer service levelsInformation managementWhat is important when …?Measuring corporate performanceBusiness ethicsEnvironmental protectionSelecting an employment interviewerPersonal qualityInterviewing skillsWhat’s important when …?Choosing a training program to attendContent/subjects coveredTrainerWhat is important when …?Choosing a new career chanceLocationStarting salaryWhat is important when…?Thinking about going for a promotionWork-related qualitiesPersonal qualitiesWhat is important when …?Motivating senior executivesStock optionsPerquisites/ special benefitsWhat is important when …?Aiming to retain good staffPleasing work environmentCareer opportunityWhat is important when …?Managing ineffective performanceTrainingTransferWhat is important when …?Deciding base salarySalary level of comparable companiesA vailability of local workforceWhat is important when …?Dealing with problem employee/ employee misconduct Role of immediate supervisorDisciplinePlanning health and safety training for employees Selecting training contentsStaff involvementWhat is important when …?Managing a busy scheduleTime management skillsOther’s cooperationWhat is important when …?Managing job stressHobbiesJob targetWhat is important when …?Developing new productsMarket researchScreeningWhat is important when …?Setting prices for new productsCostsDemandWhat is important when …?Promoting a productAdvertisingSales promotionWhat is important when …?Aiming to increase sales of a product AdvertisingBonus for sales staffWhat is important when …?Deciding packaging for productsImagePackaging designWhat is important when …?Choosing household appliancesBrand namesTechnologyWhat is important when …?Dealing with customer complaintsRemaining calmSuggesting a solution to the problemWhat is important when …?Maintaining customer loyaltyDiscountsQuality productsWhat is important when …?Selecting the type of marketing channel Geographic concentration of the market Services provided by middlemenWhat is important when …?Choosing transport for a business tripComfortCostWhat is important when …?Choosing an airline for a business tripIn-flight cateringDestinations offeredWhat is important when …?Choosing a hotel for people traveling on business LocationFacilities providedWhat is important when…?Choosing a hotel to stay on business travels SizeWorkout facilitiesWhat is important when …?Planning business tripsPurposeTravel arrangementWhat is important when …?Selecting an agency to arrange business travel ReputationSpeed of serviceWhat is important when …?Preparing for a business tripDelegating essential tasksStaying accessibleWhat is important when …?Having a business travel abroadAdvance preparationsArrival timeWhat is important when…?Selecting staff for fact-finding tours abroad Position in the companyPrevious experience of other countriesWhat is important when …?Designing a company brochureCompany cultureCostsWhat is important when …?Designing a company magazineTarget readershipContents includedWhat is important when …?Sending corporate gifts to foreign business clients Cultural differencesCompany logoWhat is important when…?Considering to sponsor a sports eventTarget audienceMedia coverageWhat is important when …?Dressing for a job interviewProfessional imageBeing clean and neatWhat is important when …?Dressing for a job interviewProfessional imageBeing clean and neatWhat is important when …?Entertaining your business clientsAppropriate venue for entertainmentClear objectives for the meetingWhat is important when …?Selecting a company locationDemand for products or servicesTransportationWhat is important when …?Exporting goods or services for the first time Cultural differencesProfessional adviceWhat is important when …?Dealing with competitionPricing policiesAdvertising strategiesWhat is important when …?Conducting computer trainingExternal expertsParticipantsWhat is important when …?Choosing new computer equipmentReputation of the manufacturerProvision of staff trainingWhat is important when …?Introducing new computer softwarePotential benefitsConvenience to useWhat is important when …?Improving computer network security in a company Security systemsTaking advice form consultantSetting up a company websitePossible benefitsPromotionWhat is important when …?Designing a company websiteContentsHomepageWhat is important when …?Choosing an Internet company to buy from Delivery timeSpecial offersWhat is important when …?Deciding to sell products on the Internet Security for customersDistributing systemWhat is important when …? Introducing job sharing schemes Suitable types of jobBenefits for the companyWhat is important when …?Starting job sharing schemeCompatible work partnerRole definingWhat is important when …?Planning a meetingAgendaSizeWhat is important when …?Preparing for a product launchPeople involvedCostWhat is important when …?Chairing a meetingPreparationsKeeping to the agendaDeciding whether to attend a conference V enueSpeakersWhat is important when …? Attending a business meeting Listening carefullyTaking notesWhat is important when …? Preparing for a presentation to new staff Information includedFacilities neededWhat is important when …?Planning a presentationPracticing beforehandResearching the topicWhat is important when …? Organization a product demonstration PresenterAudience。
2017年商务英语口语全真模拟测试题(二)
2017 年商务英语口语全真模拟测试题(二) Finding out about the audience Researching the topic2.What is important when aiming to improve customer service?Staff Training Customer Satisfaction Surveys3.What is important when managing a project?Encouraging Teamwork Keeping to schedule4.What is important when motivating staff?Financial benefits Career development Opportunities5.What is important when dealing with competition?Pricing policies Advertising strategies6.What is important when planning health and safety training?Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8.What is important when entertaining foreign business clients?Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets?Market research Advertising10.What is important when choosing a management training course to attend?Program Contents Length of course11.What is important when relocating a business?Local workforce available Location of site12.What is important when advertising a new product?Target markets Choice of media13.What is important when starting a new job?Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad?Position in the company Previous experience of other countries15.What is important when aiming to reduce production costs?Efficiency of production line Cost of raw materials15.What is important when choosing people to work in teams?Variety of experience Personal qualities16.What is important when dealing with a heavy workload?Time management Sharing tasks17.What is important when developing new products?Market research Pricing18.What is important when being interviewed for a job?Information about the company Personal appearance19.What is important when exhibiting at a trade fair?Quality of display Staff selected20.What is important when introducing a reward system for staff?Purpose of the reward system Types of reward offered。
商务英语专业口语院考试题库(给学生)
Oral English Test for BusinessPart I: Topic Presentation (50%)Directions:In this part you are required to choose one topic from the following and state your opinions on it. You might include some supposed reasons to support your opinions. You’ll have 2 minutes for preparation. Your presentation should not be less than 2 minutes.Excellent pronunciation and intonation, clear statement and logical supporting are expected in your performance.Topics to choose from1. What is important when attending an interview?Hints---▲Punctuality.▲Manner.▲Appearance.▲Talking.▲Body language.▲Personality.2. What is important when selling a new product?Hints---▲Discount.▲Advertising.▲Package.▲Commitment of After-sales Service.▲Image ambassador.3. What is important when giving a presentation?Hints---▲Topic.▲Tools needed.▲Type of audience.▲Eye contacts with audience.▲Appearance of presenter.4. What is important when choosing a conference center? Hints---▲Facilities.▲Accommodation.▲Location.▲Surroundings.▲Traffic.5. What is important when organizing a business reception? Hints---▲Hosts.▲Food provided.▲Entertainment.▲Souvenir.▲Atmosphere.▲Introduction of guests.6. What is important when selecting an employee?Hints--- ▲Qualification.▲Experience.▲Professional experience.▲Age.▲Creativity.7. What is important when deciding to buy a product? Hints---▲Cost.▲After-sales service.▲Quality.▲Brand.8. What is important when producing an in-house magazine?Hints---▲Objectives▲Types of readers▲Contents9. What is important when looking for a delivery company?Hints---▲Delivery cost▲Delivery speed▲Insurance10. What is important when looking for a new supplier?Hints---▲Quality▲Reliability▲Reputation11. What is important when reducing overheads?Hints---▲No company cars for senior staff▲A ceiling on business travel expenses▲No free lunch in company canteen12. What is important when buying office facilities?Hints---▲Good quality▲Easy to use▲Comfort13. What is important when you want to improve work environment in the office? Hints---▲Air quality▲Lighting▲File cabinet14. What is important when starting a new job?Hints---▲Appearance▲Enthusiasm▲Hard work15. What is important when considering terms and conditions of employment? Hints---▲Health and safety▲Overtime▲Shifts16. What is important when your work gets too stressful?Hints---▲Relaxing tapes▲Taking a holiday▲Career change17. What is important in being organized?Hints---▲Planning▲Diary▲Filing system18. What is important in motivating staff?Hints---▲Party▲Bonus payment▲Extra vacation time19. What is important when making a career change?Hints---▲Pay and benefits▲Training needed▲Business trips20. What is important when promoting a new store on the first day?Hints---▲Low price▲Opening ceremony▲Promotional giftsPart II: Situational Dialogue (50%)Directions: In this part you and your pair partner are required to make a dialogue according to the given situation you choose from the following. You’ll have 2 minutes for preparation. Your presentation should not be less than 2 minutes. Your pronunciation, intonation, fluency and cooperation with your partner are taken into account when you are graded.Situations to choose from1. At the AirportMr. Johnson, a businessman from Los Angeles，arrives at Huangyan International Airport. Miss (Mr.) Chen, the secretary of Taizhou Light Industrial Products Import and Export Corporation, is now at the airport to meet Mr. Johnson. Now, make a dialogue according to the given information.2. On the Way to the HotelMr. Johnson and Miss (Mr.) Chen get into the car and on their way to the Phoenix Villa, a well-known hotel in Taizhou. They are talking about the hotel, the city and the schedule for Mr. Johnson’s first day in Taizhou. Now, make a dialogue according to the given information. (Words for reference: Special economic area, Taizhou Economic and Technological Development Area)3. In the Hotel RoomPhoenix Villa is a picturesque place and a very famous hotel in Taizhou which can provide guests a quite comfortable service. Mr. Johnson and Miss (Mr.) Chen are now in the hotel room. Miss (Mr.) Chen is explaining the room service to Mr. Johnson, such as laundry service, time for each meal, etc. Now, make a dialogue according to the given information.4. Inviting the GuestNow Miss (Mr.) Chen is coming to Mr. Johnson’s room to invite him to a banquet. First, they are talking about the room service of the hotel. And then Miss (Mr.) Chen, in the name of General Manager, Mr. Wang, asks Mr. Johnson to take a welcoming banquet at 6:00 pm this evening in Garden Hotel. Mr. Johnson accepts the invitation happily. Now, make a dialogue according to the given information.5. At the Dinner TableMr. Wang, General manager of Taizhou Light Industrial Products Import and Export Corporation, and Mr. Johnson are having dinner together, they talk about the table manners in two different countries, such as how to use chopsticks; and they also refer to various wines. The happy discussion makes them feel so close to each other. Now, make a dialogue according to the given information. (Words for reference: Brandy, Whiskey, Shaoxing Spirits)6. Arranging a Visit for the GuestHaving concluded the business, Mr. Johnson promises to visit some places in the city. Miss (Mr.) Chen arranges a visit to some places of interest in Taizhou. And Mr. Johnson is looking forward to it. Now, make a dialogue according to the given information.(Words for reference: the Ancient Culture Street in Jiaojiang, the Great Wall in Linhai)7: Factory IntroductionMiss (Mr.) Chen is showing Mr. Johnson around a silk products factory and giving a brief introduction.(The factory was built in 1980, but it gained fame only a decade ago. Now, about 3, 000 workers, and about 1, 000 engineers work there. Their products have a large market both at home and abroad. Since1995, the factory has introduced advanced equipment and improved management. The output has seen a rise.) Now, make a dialogue according to the given information.8. Product IntroductionMiss (Mr.) Chen is introducing the product, silk blouses(女衬衫), to the foreign guest, Mr. Johnson. The company deals in a great variety of silk blouses with many countries and regions. Their embroidery (绣花) blouses sell very well among Chinese young customers. And they also enjoy good sales in the international markets. Miss (Mr.) persuades Mr. Johnson to place a large order. Mr. Johnson promises to give a quick reply after consulting with his boss. Now, make a dialogue according to the given information.9: Product IntroductionSupposing you are a sales manager of a computer company, you are going to show the guest how to operate the computer as well as introduce the selling points of your products. Then, you are going to invite the guest to attend the special showing the next week. Now, make a dialogue according to the given information.10. InquiryMr. Allen, an American businessman, is making inquiries about Chinese carpets. Supposing the carpets of your company are handmade of pure Chinese wool and they are resilient (有弹性的)and have fine workmanship(工艺). You can provide Mr. Allen some samples and catalogs which contain some details of the different designs, colors, and sizes. Now, make a dialogue according to the given information.。
BEC初级口语考试2-1
• How important is it to have good suppliers? • Is it important to communicate well with
staff?
• 14 What is important when…? • Offering part-time jobs to students • Type of work • Pay • Hours of work
• 16 What is important when…? • Looking for a first job • Training opportunities • Location of job • Friendly colleagues
• How important is the opportunity for business travel?
• 15 What is important when…? • Choosing a company to invest in • Goods produced • Size of company • Quality of staff
• Is the age of the company important? • Is the name of the company important? • Is it important where the company is?
• Is it important to speak clearly? • Is it important to use a computer? • Is it important how long the presentation
BEC中级-口语第二部分常考话题
常考话题真题部分：（1）What is important when…?Trying to attract new staff• Competitive wages• Company reputation（2）What is important when…?Preparing to go away on a business trip• Informing colleagues and clients• Delegating essential tasks（3）What is important when...?Planning corporate hospitality• Guest list• Type of event（4）What is important when...?Writing a newspaper advertisement for a job vacancy • Description of t he work• Experience needed by applicants（5）What is important when...?Delegating work to others• Clear instructions• Choice of person for the task（6）What is important when...?Designing a company website• Type of information to include• Different language versions（7）What is important when...?Meeting foreign clients for the first time• Foreign language skills• Knowledge of cultural differences（8）What is important when...?Deciding whether to buy or rent office equipment• Cost• Sp eed of technological change（9）What is important when...?Aiming to increase staff productivity• Offering bonuses• Creating a pleasant environment（10）What is important when...?Aiming to keep good staff• Promotion opportunities• Salaries（11）What is important when...?Organizing a conference• Conference speakers• Facilities at conference centre （12）What is important when...?Producing a marketing plan• Identifying target customers• Setting a budget其他常考话题：（1）What is important when...?Aiming to improve production quality• Up-to-date equipment• Staff training（2）What is important when...?Aiming to improve customer service• Staff training• Customer satisfaction surveys （3）What is important when...?Preparing for a job interview• Studying the job advertisement• Finding out about the company• preparing for questions（4）What is important when...?Interviewing candidates for a job• Personal qualities• Qualifications（5）What is important when...?Aiming to reach new market• Market resea rch• Advertising（6）What is important when...?Conducting market research• Competition• Characteristics of sample（7）What is important when...?Organising a training programme• Availability• Cost（8）What is important when...?Planning a career• Qualifications• Future trends（9）What is important when...?Choosing a new supplier• Product quality• CostsChoosing suitable transport for a business trip• Convenience• Cost-effectiveness（11）What is important when...?Selecting employees for promotion• Personal qualities• Current performance（12）What is important when...?Setting up a new business• Management experience• Financial backing（13）What is important when...?Advertising a product or service• Appropriate media• Competition（14）What is important when...?Preparing to attend a conference• Information about the speakers• Planning the journey（15）What is important when...?Attracting investment• Strategic planning• Public relations（16）What is important when...?Choosing a business club to join?• Numbers of members• Membership fee（17）What is important when...?Finding a hotel for business travelers?• Room service• Business facilities（18）What is important when...?Choosing a magazine to advertise a product or service in?• Cost of advertising• Target audience（19）What is important when...?Fighting stress• Exercise• Entertainment（20）What is important when...?Opening a branch in a new city?• The location• The potential purchasing powerPlanning a presentation?• Finding out about the audience• Researching the topic（22）What is important when...?Managing a project?• Encouraging teamwork• Keeping to schedule。