Disney-迪士尼-英文演讲展示

WEAKNESS
• Excessive Research & Development. • High Investment. • High Risk Factor. • Limited range of target audience group.
OPPORTUNITIES
• Attraction of children to television. • Cheaper alternatives to soft toys. • Global Localization
• the founder
Directors
• the current CEO
Walt Disney
Robert A. Iger
competition
• film: Dream Works
• Toy:Barbie of the Mattel company
STRENGTHS
• Global Standardization. • Target Customer : Children. • Popular Brand Name. • Diversification. • Popular characters
•global company •occupy large maket share •brilliant prospects
my own analysis of the numbers
prospects for the future
• More potential customer • More dramatic influence • The spread of Disney
Principal activities
•entertainment programming
来自百度文库
• theme parks
• toys
• books
•video games
·
• media networks: ➢ ESPN sports ➢ ABC Television Networks ➢ Hollywood Pictures
culture
reason
• Every child seen the Disney film • Everybody want to go to the Disneyland • Every girl has a dream of
being a princess
members
Location
Hyperion Avenue,Burbank, California,American
Origin
• Disney's founder Walter Elias Disney
• company： Disney Brothers Cartoon Studio； →Walt Disney Studio
THREATS
• Competitors: National, Regional & Global.
• Highly Demanding in terms of Sales, Creativity and Innovation.
• Employee Retention
NUMBERS
• Employees:112 thousands • Sales:30.8billion dollars • Profits:2 billion dollars • Total value:51billion dollars • Present on the stock market • Market share:55.1 billion dollars