k comp final questions 库克大学毕业考试题!

Name (pinyin): __________________ English nickname:___________ Keuka ID_____________________ Class/Group: ____________ BUS 444/50 KCP Strategic Planning 2014
This test consists of 80 questions that cover areas that you have studied in your KCP courses. Select one best answer for each item.
Write the letter of the answer in the box next to the question number. Example:
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BUS 450 Comprehensive Test
1.A demand curve shows the relationship between:
2.A price ceiling:
3.A good or service that is not obtained because another alternative is chosen is called a(an):
4.Much of American law is based on the ________ legal system.
5.Good Luck Store advertises televisions at a “Special Low Price of $99.” When Zhang tries to buy one, the
salesperson tells him that they are all gone and no more will be available. The salesperson adds that the store has other televisions for $1,299. This is
6.Which of the following best describes accounting?
7.The financial statement that will give you the best indicator of a company’s cash flow and liquidity is:
8.Which of the following gives the correct sequence of accounting procedures?
9.Gross margin equals the difference between net sales and
10. Inventory costing methods place primary reliance on assumptions about the flow of
10.Generally accepted accounting principles
11.Which of the following, if any, is not a satisfactory statement of the accounting equation?
12.The failure to record depreciation for a period would result in
13.The characteristics of management accounting include all of the following except
14.Which of the following describes the order in which costs flow through a manufacturer’s inventory
accounts?
15.Which of the following is a reason why traditional product costing techniques have become obsolete in a
Just-In-time (JIT) operating environment?
16.The purpose of a budget is to
17. A purpose of standard costing is to
18. A performance measurement and evaluation system
19.In a globally competitive business environment, the capital investment decision process
20.One of the core marketing concepts indicates that _____ are the form human needs take as they are shaped
by culture and individual personality.
21.What do companies call a marketing offer that they promise to consumers to satisfy their needs
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22. A market may be described as the _____.
23.The five alternative management orientations under which organizations conduct their marketing activities
include the production, _____, selling, marketing, and societal marketing concepts.
24.Your firm is attempting to divide up the total market to determine the best segments it can serve. Which is
the correct order of doing so?
25.Choose the item from the following that is not one of the standard four P’s of the marketing mix.
26.When conducting marketing research, the use of secondary data consists of information _____.
27.The buyer decision process starts with _____ - the buyer recognizes a problem or need.
28.Almost all major purchases result in _____, or discomfort caused by postpurchase conflict.
29.One common basis for segmenting markets is _____ segmentation, which utilizes population variables such
as income, age, gender, occupation, etc.
30._____ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are
essentially intangible and do not result in the ownership of anything.
31.
When two Burger King restaurants have a disagreement over who should be able to sell in quantity to local athletic teams, they are in a _____ channel conflict.
32.Staples Office Supply opened an online store that created competition with many of its retail dealers. In
this case Staples created _____ channel conflict.
33.Which of the following is not a type of retailer?
34.There are five major promotion tools. Which of the following is not one of them?
35.Which of the following does not appear on the income statement?
36. A principal function of financial statements is to:
37.The prices that investors pay for securities are determined by:
38.Ratios are used to analyze activities in the following areas:
39.The difference between current assets and liabilities is defined as:
40.Finding the discounted value of $1,000 to be received at the end of each of the next five years requires
calculating the:
41.The payment or receipt of equal amounts, at the end of a series of equal periods, for a specified amount of
time is called a(n):
42.The more frequent the compounding the:
a.lesser the future value.
43._____ of a resource is the benefit that would have been available from its next best use.
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44.When estimating cash flows for capital budgeting projects,
45.The cost of financing the project is reflected in the _____ in capital budgeting analysis.
46.For the purpose of calculating the cost of capital, the capital components are:
47.Credit terms of 1/10, net 30 mean
48.The average collection period measures the
49.Depreciation
50._____ is the broad concept that states that individuals should have equal treatment in all employment-
related actions.
51.XYZ Company has a policy of hiring people based on their race, age, gender, and national origin in order to
make up for past discrimination. This is an example of:
52.Which of the following information sources do people use least when forming impressions of another person?
anizational communication includes which of the following?
54.Quid pro quo sexual harassment occurs when:
55.Harassment that occurs when the e mployee’s work performance or psychological health is unreasonably
affected by intimidating or offensive working conditions is called
56.The process of generating a pool of qualified applicants for jobs is called:
57.This term means that the employer has the right to terminate the employment, at any time, with or without
notice or cause.
58.This U.S. act was passed to “assure as far as possible every working man and woman in the nation safe and
healthful working conditions and to preserve our human resources.”
59. A union is a formal association of workers that promotes the interests of its members through:
60.The process of _____ uses a neutral third party to make a decision when there is an impasse in collective
bargaining.
61.The final stage of the employee discipline process is:
e of the company helicopter, country club membership, first class air travel, and a chauffeured limousine
are examples of:
63.HRM and ____________________ must work together to achieve the level of organizational effectiveness
required to compete locally and internationally.
64.Which of the following benefits are NOT mandated by U.S. federal legislation?
65.The three stages of strategic management are:
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66. A competitive profile matrix seeks to:
67. A vision statement is best described as:
68. A SWOT analysis includes internal strengths and weaknesses along with external:
69.Which is considered a force in the “Five Forces Model” used for industry analysis?
70.An independent group of suppliers, such as farmers, gather to form a cooperative to sell their products to
buyers directly, replacing their former distributor. This is an example of:
71.An analysis of how factors such as legal regulations, disposable income of the target market, and currency
fluctuations impact a company would best be accomplished through the use of:
72.The single greatest threat to strategy implementation is:
73. A “good” mission statement outlines the purpose of the firm and
74.Bank of America recently expanded its international operations by acquiring a 9% stake in China
Construction Bank. This is an example of:
75. A manufacturing business pursuing cost leadership is most likely to:
76.The success of Apple in the global market in selling relatively high priced cell phones and computers could
best be explained as the result of implementing which of the following strategies?
77.McDonald’s introduction of food products tailored to Chinese tastes in its restaurants in China is an
example of:
78. A firm’s strengths tha t cannot be easily matched or imitated by competitors are called:
79.The final stage of strategy evaluation is:
a.implementation.
b.taking corrective action.
c.retrenchment.
d.conducting a SWOT analysis.
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