k comp final questions 库克大学毕业考试题!

Name (pinyin): __________________ English nickname:___________ Keuka ID_____________________ Class/Group: ____________ BUS 444/50 KCP Strategic Planning 2014

This test consists of 80 questions that cover areas that you have studied in your KCP courses. Select one best answer for each item.

Write the letter of the answer in the box next to the question number. Example:

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BUS 450 Comprehensive Test

1.A demand curve shows the relationship between:

2.A price ceiling:

3.A good or service that is not obtained because another alternative is chosen is called a(an):

4.Much of American law is based on the ________ legal system.

5.Good Luck Store advertises televisions at a “Special Low Price of $99.” When Zhang tries to buy one, the

salesperson tells him that they are all gone and no more will be available. The salesperson adds that the store has other televisions for $1,299. This is

6.Which of the following best describes accounting?

7.The financial statement that will give you the best indicator of a company’s cash flow and liquidity is:

8.Which of the following gives the correct sequence of accounting procedures?

9.Gross margin equals the difference between net sales and

10. Inventory costing methods place primary reliance on assumptions about the flow of

10.Generally accepted accounting principles

11.Which of the following, if any, is not a satisfactory statement of the accounting equation?

12.The failure to record depreciation for a period would result in

13.The characteristics of management accounting include all of the following except

14.Which of the following describes the order in which costs flow through a manufacturer’s inventory

accounts?

15.Which of the following is a reason why traditional product costing techniques have become obsolete in a

Just-In-time (JIT) operating environment?

16.The purpose of a budget is to

17. A purpose of standard costing is to

18. A performance measurement and evaluation system

19.In a globally competitive business environment, the capital investment decision process

20.One of the core marketing concepts indicates that _____ are the form human needs take as they are shaped

by culture and individual personality.

21.What do companies call a marketing offer that they promise to consumers to satisfy their needs

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22. A market may be described as the _____.

23.The five alternative management orientations under which organizations conduct their marketing activities

include the production, _____, selling, marketing, and societal marketing concepts.

24.Your firm is attempting to divide up the total market to determine the best segments it can serve. Which is

the correct order of doing so?

25.Choose the item from the following that is not one of the standard four P’s of the marketing mix.

26.When conducting marketing research, the use of secondary data consists of information _____.

27.The buyer decision process starts with _____ - the buyer recognizes a problem or need.

28.Almost all major purchases result in _____, or discomfort caused by postpurchase conflict.

29.One common basis for segmenting markets is _____ segmentation, which utilizes population variables such

as income, age, gender, occupation, etc.

30._____ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are

essentially intangible and do not result in the ownership of anything.

31.

When two Burger King restaurants have a disagreement over who should be able to sell in quantity to local athletic teams, they are in a _____ channel conflict.

32.Staples Office Supply opened an online store that created competition with many of its retail dealers. In

this case Staples created _____ channel conflict.

33.Which of the following is not a type of retailer?

34.There are five major promotion tools. Which of the following is not one of them?

35.Which of the following does not appear on the income statement?

36. A principal function of financial statements is to:

37.The prices that investors pay for securities are determined by:

38.Ratios are used to analyze activities in the following areas:

39.The difference between current assets and liabilities is defined as:

40.Finding the discounted value of $1,000 to be received at the end of each of the next five years requires

calculating the:

41.The payment or receipt of equal amounts, at the end of a series of equal periods, for a specified amount of

time is called a(n):

42.The more frequent the compounding the:

a.lesser the future value.

43._____ of a resource is the benefit that would have been available from its next best use.

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