肯尼亚ICT行业市场调查报告英文
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The channel is maturing fast with thinning out of grey shipments.
Telcos and telco channels are now selling PCs.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Owing to having a good foothold in their parent regions, coupled with access to industry best practices, fairly solid skills bases and access to capital, such companies have been able to target the market segment that includes multinational companies (MNCs), large enterprises and government, where such credentials bear heavily on decision making atKenya ICT Ecosystem Highlights 1/2
There are an estimated 20-30 vendors present in the market most of whom rely on a small pool of major distributors and Tier 1 Value Added Resellers (VARs) and Dealers who combined account for the bulk of ICT Business in Kenya estimated at nearly 50-60%.
Survey Highlights
Aims to provide ground-breaking primary research that encompasses numerous market sub -segments and different stakeholders
It will leverage on existing secondary market research in order to consolidate existing discrete market information
3
Background
Survey Objectives
Understanding the Kenyan ICT Ecosystem and trends in the market.
Sizing the ICT Market and its sub segments (hardware, software, services, etc) in Kenya.
Vendor competition on channel partnerships has intensified with main distributors being sought after by other vendors to leverage on their reseller network. Thus multiple brand handling by the channels is the norm even for channel partners who were "loyal" to certain vendors.
Agenda
Project Background Market Overview (Key Indicators 2019, Kenya IT Market Value (US$M) Forecast 20192019, Kenya IT spend by Vertical segments) ICT Ecosystem Overview - Vendor Survey (market Structure, challenges, opportunities, Vendors performance, outlook) International Benchmarking ICT Skills Survey Highlights Residential Usage and Penetration Highlights Business Survey Highlights Recommendations
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
2
•Project Background
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
5
Market Overview Kenya ICT Market Key Indicators
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
6
Market Overview ICT Spending by Technology Areas
It will have a repeat cycle to gauge the progress and impact of KICTB and other stakeholders’ initiatives.
The survey is consultative as well – where multiple stakeholders are both respondents (i.e. What are your issues?) and also beneficiaries (i.e. What to do?)
These Tier 2 firms are mostly Kenyan owned companies serving other Kenyan owned businesses and occasionally securing parts of relatively good contracts in the government and education segments, where procurement of goods or services may require a local player.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
•Kenya ICT Market Overview
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Timely – to augment development of existing KICTB projects – Pasha centres (rural access) , Tandaa (digital content), Wezesha (asset financing) as well as other government ICT initiatives
8
•Kenya ICT Ecosystem
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
9
Kenya ICT Ecosystem Structure
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
11
Kenya ICT Ecosystem Highlights 2/2
The Tier I players largely comprise companies with both a national and regional presence, and in most instances are majority foreign owned companies spinning off regional offices in South Africa, UAE, India among other countries.
Compiling a baseline of key ICT KPIs
Benchmarking key Kenya ICT indicators against six countries
Understanding the ICT Skills availability, demand and gaps
At the lower part of the pyramid are Tier 2 VARs and dealers, estimated to number more than 100 players and whose focus is part of the SME segment, the SMME and home user segment. These are players who typically do not have a country wide presence and would largely be found operating at a provincial level or even a national level (where SMEs have such a presence to require nationwide services) but at a smaller scale nonetheless.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
7
Market Overview Spending by Vertical Sectors
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
On average PC and Printer vendors each have between three to four distributors and at least six other partners (dealers and systems integrators) each at different market levels.
Kenya ICT Board Monitoring and Evaluation Survey Results
22ND November 2019
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
12
Kenya ICT Ecosystem Highlights 2/2
Vendors are keen on setting up offices in Kenya to serve the East and Central Africa region.
Telcos and telco channels are now selling PCs.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Owing to having a good foothold in their parent regions, coupled with access to industry best practices, fairly solid skills bases and access to capital, such companies have been able to target the market segment that includes multinational companies (MNCs), large enterprises and government, where such credentials bear heavily on decision making atKenya ICT Ecosystem Highlights 1/2
There are an estimated 20-30 vendors present in the market most of whom rely on a small pool of major distributors and Tier 1 Value Added Resellers (VARs) and Dealers who combined account for the bulk of ICT Business in Kenya estimated at nearly 50-60%.
Survey Highlights
Aims to provide ground-breaking primary research that encompasses numerous market sub -segments and different stakeholders
It will leverage on existing secondary market research in order to consolidate existing discrete market information
3
Background
Survey Objectives
Understanding the Kenyan ICT Ecosystem and trends in the market.
Sizing the ICT Market and its sub segments (hardware, software, services, etc) in Kenya.
Vendor competition on channel partnerships has intensified with main distributors being sought after by other vendors to leverage on their reseller network. Thus multiple brand handling by the channels is the norm even for channel partners who were "loyal" to certain vendors.
Agenda
Project Background Market Overview (Key Indicators 2019, Kenya IT Market Value (US$M) Forecast 20192019, Kenya IT spend by Vertical segments) ICT Ecosystem Overview - Vendor Survey (market Structure, challenges, opportunities, Vendors performance, outlook) International Benchmarking ICT Skills Survey Highlights Residential Usage and Penetration Highlights Business Survey Highlights Recommendations
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
2
•Project Background
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
5
Market Overview Kenya ICT Market Key Indicators
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
6
Market Overview ICT Spending by Technology Areas
It will have a repeat cycle to gauge the progress and impact of KICTB and other stakeholders’ initiatives.
The survey is consultative as well – where multiple stakeholders are both respondents (i.e. What are your issues?) and also beneficiaries (i.e. What to do?)
These Tier 2 firms are mostly Kenyan owned companies serving other Kenyan owned businesses and occasionally securing parts of relatively good contracts in the government and education segments, where procurement of goods or services may require a local player.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
•Kenya ICT Market Overview
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Timely – to augment development of existing KICTB projects – Pasha centres (rural access) , Tandaa (digital content), Wezesha (asset financing) as well as other government ICT initiatives
8
•Kenya ICT Ecosystem
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
9
Kenya ICT Ecosystem Structure
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
11
Kenya ICT Ecosystem Highlights 2/2
The Tier I players largely comprise companies with both a national and regional presence, and in most instances are majority foreign owned companies spinning off regional offices in South Africa, UAE, India among other countries.
Compiling a baseline of key ICT KPIs
Benchmarking key Kenya ICT indicators against six countries
Understanding the ICT Skills availability, demand and gaps
At the lower part of the pyramid are Tier 2 VARs and dealers, estimated to number more than 100 players and whose focus is part of the SME segment, the SMME and home user segment. These are players who typically do not have a country wide presence and would largely be found operating at a provincial level or even a national level (where SMEs have such a presence to require nationwide services) but at a smaller scale nonetheless.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
7
Market Overview Spending by Vertical Sectors
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
On average PC and Printer vendors each have between three to four distributors and at least six other partners (dealers and systems integrators) each at different market levels.
Kenya ICT Board Monitoring and Evaluation Survey Results
22ND November 2019
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
12
Kenya ICT Ecosystem Highlights 2/2
Vendors are keen on setting up offices in Kenya to serve the East and Central Africa region.