merchandise planning

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沃尔玛商品五项承诺

•Utilize flags, signs, beanflips, and shelf labels to sign every item correctly. •使用旗标,标牌,立式标签和货架标签进行正确标价。
3. Show the Value. They will buy more! 展示价值顾客会买更多!
•Execute company signing programs ensure the accuracy of utilize shelf labels,flags, signs, beanflips, and to sign every item correctly to ensure every customer sees the value of the merchandise. •遵守公司的标牌政策，正确使用旗标、标牌、立式标签和货架标签进行正确标价以确保每一位顾客都能看到商品的价值。
The Five Commitments of Merchandising 商品五项承诺
To achieve a high level of in-stock and merchandise presentation on the sales floor, utilize the Five Commitments of Merchandising Guide to execute these Five Commitments. 为了在楼面取得高标准的商品展示和库存控制, 我们利用商品五项承诺指南实现我們的承诺.
The Five Commitments of Merchandising 商品五项承诺
•Ensure comfortable, safe and sanitary shopping environment. Maintain clean floors and restrooms. •确保舒适安全卫生的购物环境，维护清洁的楼面和卫生间

销售工作计划书的英文翻译

销售工作计划书的英文翻译Introduction:The purpose of this sales work plan is to outline the strategies, objectives, and activities that will be implemented by the sales team to achieve sales targets and drive business growth. This plan includes a detailed analysis of the current market situation, target customers, and competitors, along with a comprehensive sales strategy to maximize revenue generation. By following this plan, the sales team will be able to effectively target customers, build strong relationships, and increase sales performance.1. Market Situation Analysis:1.1 Market Overview: Analyze the current market trends, customer preferences, and industry growth rate to identify potential opportunities and challenges.1.2 Customer Segmentation: Segment the target customers based on demographics, behavior, and purchasing power to create customized sales strategies for each segment.1.3 Competitor Analysis: Analyze the strengths and weaknesses of key competitors to identify market gaps and develop competitive advantages.2. Sales Goals and Objectives:2.1 Sales Targets: Set realistic sales targets for the team, taking into consideration market potential and business objectives.2.2 Revenue Generation: Develop strategies to maximize revenue generation through cross-selling, upselling, and increasing the average transaction value.2.3 Customer Acquisition: Set specific goals for acquiring new customers and expanding the customer base.2.4 Customer Retention: Define strategies to foster customer loyalty and increase customer retention rates.3. Sales Strategy:3.1 Product Positioning: Clearly define the unique selling propositions (USPs) of the products and position them effectively in the market.3.2 Sales Channels: Identify the most effective sales channels to reach target customers, such as direct sales, e-commerce, or partnerships with distributors.3.3 Sales Techniques: Develop sales techniques and methodologies to effectively communicate with customers, understand their needs, and present tailored solutions.3.4 Sales Promotion: Plan and implement sales promotional activities, such as discounts, incentives, and loyalty programs, to drive sales volume.4. Sales Activities and KPIs:4.1 Prospecting: Define the target customer profile and develop a plan to identify and approach potential customers.4.2 Sales Visits: Set the frequency of sales visits and establish objectives for each visit, such as building relationships, presenting products, or closing deals.4.3 Sales Presentations: Develop compelling sales presentations tailored to different customer segments and their specific needs.4.4 Sales Follow-up: Define processes for tracking sales leads, following up on proposals, and closing deals in a timely manner.4.5 Key Performance Indicators (KPIs): Establish KPIs to measure sales team performance, such as the number of new customers acquired, revenue generated, and customer satisfaction levels.5. Sales Training and Development:5.1 Training Needs Analysis: Identify the skills and knowledge gaps within the sales team and develop a training plan to address these gaps.5.2 Sales Training Programs: Implement training programs to improve product knowledge, sales techniques, negotiation skills, and customer service.5.3 Performance Evaluation: Establish a performance evaluation system to assess the effectiveness of the training programs and identify areas for improvement.6. Sales Forecast and Budget:6.1 Sales Forecast: Develop a sales forecast based on market trends, historical data, and sales targets to estimate future revenue generation.6.2 Sales Budget: Allocate budget for sales activities, such as marketing campaigns, sales promotions, travel expenses, and training programs.Conclusion:This sales work plan provides a comprehensive roadmap for the sales team to achieve sales targets and drive business growth. By analyzing the market situation, developing a sales strategy, setting clear objectives, implementing effective sales activities, and continuously training and developing the sales team, we will be able to increase customer acquisition, enhance customer retention, and ultimately boost revenue generation. This plan will beregularly reviewed and updated to ensure its alignment with changing market dynamics and business goals.。

英语课程中的创业与商业计划词汇

英语课程中的创业与商业计划词汇在英语课程中，学习创业与商业计划相关的词汇是非常重要的。

这些词汇不仅可以帮助学生掌握商务英语，还可以对他们未来的职业发展产生积极影响。

本文将介绍一些常见的创业与商业计划词汇，并给出一些例句以帮助读者更好地理解和运用这些词汇。

一、市场调研与分析的词汇1. Market research（市场调研）: The company conducted extensive market research before launching the new product.（在推出新产品之前，公司进行了广泛的市场调研。

）2. Consumer behavior（消费者行为）: Understanding consumer behavior is crucial for developing effective marketing strategies.（了解消费者行为对于制定有效的营销策略至关重要。

）3. Competitor analysis（竞争对手分析）: Our competitor analysis showed that we need to improve our pricing strategy.（我们的竞争对手分析表明，我们需要改进我们的定价策略。

）二、商业计划编写的词汇1. Executive summary（执行摘要）: The executive summary providesa concise overview of the business plan.（执行摘要提供了商业计划的简明概述。

）2. Mission statement（使命宣言）: Our mission statement is to provide high-quality products at affordable prices.（我们的使命宣言是以实惠的价格提供高质量的产品。

）3. Financial projections（财务预测）: The financial projections show that the company's revenue will increase by 20% next year.（财务预测显示公司的收入将在明年增长20%。

merchandise-planning解读-PPT

B. Category roles: Category roles are the levels of resources invested in a category. Because of limited conditions, such as shop types, operating locations, human resources, financial supply etc., the same supports can not be give to all categories. Therefore, different categories must have different supporting strategies. Category roles are usually divided into roles of goals, seasons/occasion, convention and convenience.
C. Data analyzing tools is the base of category management. This is comparatively easy to be realized in Ecommerce.
D. The terminal goal of category management is to optimize business result of companies.
Merchandising planning
Knowledge goals:
Concepts about online merchandising management;
Common classification of merchandising planning;

商品规划,商品企划和商品计划有何区别？

商品规划，商品企划和商品计划有何区别？展开全文商品规划，商品企划和商品计划在零售行业内常被提及。

但大部分人对这三个词汇之间的区分认识模糊，常常不知道使用哪个表述才能表达自己的本意。

我们来看看这三个零售商品术语之间的差异。

商品规划：商品规划是商品关联的各种计划部分的统称，包含商品策略，商品企划，商品计划，商品陈列计划等。

商品规划属于宏观描述，中文词汇，并非从英文翻译而来。

商品规划是企业商品负责人对商品大板块的未来构思，强调商品总体方向和策略。

通常企业为一年或者某个季节做一些商品规划设定和调整。

商品企划：商品企划对应的英文缩写是MD（merchandising）。

Merchandise本意为商品，增加了ing后，指的是为了促进商品售卖，提升企业经营的目的，对商品种类，上市时间，地点，销售数量，陈列方式，价格，促销方式等开展的策划和计划行为。

美国市场经营协会AMA，对商品企划的定义是：企业为实现营销目标，采用最为有利的场所，时间，价格，数量，将特定的产品推向市场所进行的计划和管理。

商品企划通常以商品季（春夏，秋冬等）为时间段进行企划。

完整的商品企划包含感性部分的企划和理性部分的计划。

商品感性部分的企划，例如：商品款式企划，价格企划，颜色企划，面料企划等。

商品感性企划人员多有设计基础，对市场趋势，产品流行度等方面敏感。

感性部分的商品企划通常以PPT商品企划方案形式输出。

商品理性部分的计划，例如：商品财务计划，商品组合计划等。

商品计划人员善于数据分析和逻辑推理。

理性部分的商品企划通常EXCEL计划方式输出。

商品企划在鞋服企业运用较多，但绝对不是鞋服企业专有名词，同样适用于快消品和耐用消费品领域。

商品计划：商品计划是商品企划的理性部分计划的统称，是商品企划重要组成部分。

商品计划通过数据分析，逻辑推理，并结合市场趋势，制定商品销售计划，库存计划，品种数和商品结构等。

商品计划需要制定渠道/商品/时间三个维度的多项计划。

merchandise planning解读

B. Category management adds categories into the general strategic business. Therefore, when making category management decisions, not only single product, but also the whole category’s level, standard and sales goal should be considered.

Category management aims at making better decisions by data analyzing, centering round customers. The purpose is to create products and services that maximize consumer values.
Merchandising planning
Knowledge goals: Concepts about online merchandising management; Common classification of merchandising planning; Process of merchandising management
1. Market positioning

To understand target customers, including their ages, sexes, education backgrounds, incomes, buying habits, consuming values, etc. The product to be designed should satisfy certain demand of customers, so that shop’s image, products type, product display, price range and marketing strategies can be made.

奢侈品本地回收业务计划书

奢侈品本地回收业务计划书英文回答：Executive Summary.The luxury goods industry is a multi-billion dollar market, with consumers spending significant sums on designer clothes, handbags, jewelry, and watches. However, the resale market for luxury goods is still relatively small, despite the growing popularity of online marketplaces and consignment stores. This is due to a number of factors, including the lack of transparency and trust in the resale market, as well as the difficulty of finding authentic luxury goods at a fair price.Our business plan outlines a strategy for launching a local luxury goods recycling business that addresses these challenges. By partnering with local luxury boutiques and consignment stores, we will be able to offer a wide selection of authentic luxury goods at competitive prices.We will also provide a transparent and trustworthy shopping experience, with a focus on customer service and satisfaction.Market Analysis.The target market for our business is affluent consumers who are looking for a convenient and affordable way to buy and sell luxury goods. This market is growing rapidly, as more and more consumers become aware of the benefits of buying and selling luxury goods secondhand.According to a recent study by Bain & Company, the global market for secondhand luxury goods is expected to reach $40 billion by 2025. This growth is being driven by a number of factors, including the growing popularity of online marketplaces, the increasing awareness of sustainability, and the desire for unique and personalized items.Competitive Analysis.There are a number of existing businesses that offer luxury goods recycling services. However, most of these businesses focus on online sales, which can be a barrierfor consumers who are looking to buy or sell luxury goods in person.Our business will be unique in that we will offer a local brick-and-mortar store, which will provide consumers with a more convenient and personal shopping experience. We will also focus on building relationships with local luxury boutiques and consignment stores, which will give us access to a wide selection of authentic luxury goods.Operations.Our business will be located in a high-traffic retail area, with easy access for customers. The store will be designed to create a luxurious and inviting shopping experience, with a focus on customer service.We will partner with local luxury boutiques and consignment stores to source our inventory. This will giveus access to a wide selection of authentic luxury goods, including both new and pre-owned items.We will price our goods competitively, based on the condition of the item and the current market value. We will also offer a variety of financing options to make our goods more affordable for customers.Financial Projections.We project that our business will be profitable within the first year of operation. Our financial projections are based on a conservative estimate of sales and expenses.Our key financial assumptions include:Sales: $1 million in the first year of operation, growing to $2 million in the second year and $3 million in the third year.Gross margin: 50%。

玛氏策划书

玛氏策划书英文回答：Mars Mission Plan。

Executive Summary。

Mars, the fourth planet from the Sun, has long captivated human imagination. Its proximity to Earth, its potential for habitability, and its wealth of scientific mysteries make it a prime target for exploration. This mission plan outlines a comprehensive strategy for sending a crewed mission to Mars by 2050.Mission Objectives。

The primary objective of this mission is to establish a permanent human presence on Mars. This will enable us to conduct long-term scientific research, search for evidence of life, and pave the way for future human settlement.Mission Architecture。

The mission will consist of three phases:Phase 1: Mars Reconnaissance and Exploration (2030-2040)。

This phase will involve sending unmanned probes to Mars to conduct detailed reconnaissance and preparation for human settlement.Phase 2: Human Outpost Establishment (2040-2050)。

如何制定经营战略【外文翻译】

外文翻译原文How to develop the business strategyMaterial Source: R&D Management36，7，2006 Author: Rebecca A. Morgan Grasp the future, the company is the essence of business strategy, however, due to the uncertainty of the future, it gives the company, not only have the opportunity and also usually accompanied by risk and threats, this request for strategic management. According to the general definition, operation strategy is enterprise for survival development in overall design. Overall, a long-term strategy has the characteristics of, competitive and guiding the decision object, so it is complex, in the face of the problem often is the sudden and hard to predict, and decision-making is correct or not and related to enterprise's global and outlook, so, in making the process must use of scientific methods and steps.The building of enterprise manages strategic elements generally includes four aspects:(1) products and business fields.It is to illustrate that the company's mission belong to what kind of specific industries and seeking new opportunities of the field. In particular, the process of establishing often need to use "chat elements are described. Because the definition of "big business" is too wide, management content too wide to report operating strategy, can't clearly define enterprise business lines. And big industry refers to propose the same characteristics in the product and markets, mission, and technology of small industries. Such as wahaha area is the drinks and health food industry chat. Business field narrowly wide, are hard to the development of the enterprise.(2) enterprise growth direction.It is explain enterprises as the market portfolio from existing products to future products and the market portfolio transfer direction. If the market penetration strategy is through current products and the market portfolio increased market share of the growth of says direction; Market development strategy for the enterprise existing products is looking for new market space; Product development strategy isto create new products, to replace the current products. Emerging enterprise is supposed to market development, in the enterprise should choose product recession product development strategy.(3) the competitive advantage.It explains the enterprise sought, it shows that the enterprise a product and the market portfolio special properties, relies on this kind of attribute can brings to the enterprise strong competition ability. Such as, SONY's advantage lies in the development of new products; Haier's advantage is good product quality and enterprise image.(4) synergy.It is explain enterprises to achieve strategic objectives, but requests the enterprise internal departments take coordinated action. Sales coordination (such as enterprise all product use common sales channel), running coordination (as in the business enterprise inside apportion indirect expenses), management coordination (as in a business area use another unit management experience). Synergy purpose is to explore the business enterprise inside overall profitability of potential.It is explain enterprises to achieve strategic objectives, but requests the enterprise internal departments take coordinated action. Sales coordination (such as enterprise all product use common sales channel), running coordination (as in the business enterprise inside apportion indirect expenses), management coordination (as in a business area use another unit management experience). Synergy purpose is to explore the business enterprise inside overall profitability of potential.As the research question convenience, operation strategy formulation is divided into four steps: generalThe first is the formation process of strategic thinking. Strategic thought is the relationship of enterprise development direction guiding ideology, is to develop and implement management ideas, it is the embodiment of the strategic decision is a series of standards shall abide by. Strategic thought is the result of strategic management strategy, strategic thinking is the logical starting point. For managers, strategic thinking is difficult for the thinking process. First, it requires the systematic strategic thinking. The enterprise strategic makers to the social environment in competition, comprehensive, multidimensional opening thought; Secondly, strategic thinking should be advanced and innovative, this advance is not only on time to advance, thought and the idea of more important in advance. Innovation requires break through various obstacles thinking, it is concluded that the new creativenessand bind, achieved a new breakthrough. So, strategic makers should have good insight ability, analysis ability, comprehensive judgement and overall ability.The second is the investigation process. This process is to understand and analysis enterprise internal and external environment, for strategy formulation provides the basis and prerequisite. It includes the internal environment and external environment of the survey survey of two parts. The internal environment is to solve the survey of the major problems, all sorts of conditions friend disadvantages and composite. Specific content has two big aspects: one is the analysis of general ability, including the original strategy of the correctness and can realize levels; Top executives quality of leadership, staff's quality, enterprise's intellectual capacity, technical absorption ability, etc. On the other hand is compared with rivals, the competitiveness of existing products, including the quality, price and varieties, brand awareness and reputation. External environment survey to grasp the market demand, supply situation and trend, resources, clear enterprise competition situation of market opportunities and threats. These include, indirect environment (such as political trends, economic trends, legal movements, social movements), direct environment (refers to direct impact to this enterprise the environment factors). The survey of direct environment to market and industry analysis, the bounderies enterprises in market advantages and disadvantages, and determine their opportunities and threats. The survey of indirect environment analysis of macro trends is the key to this enterprise the bounderies influence on its own strength and effects and related opportunities and threats. Finally, even integrated the above aspects of predicting the future management of the environment.The third is the strategic decision-making process. Strategic decision is more smoothly in two steps on the basis of the investment in, it is about the strategic thinking and environmental analysis results of all kinds of information, the end result is that business strategy. The problems to be solved in strategic decisions are: enterprise business scope and business area; Enterprise's strategic posture (offensive and defensive or retreat); Dealing with various kinds of strategic relationship the criteria; How to establish and play strategic advantages; How to get and distribution enterprise resources; The organization should adopt specific measures.The fourth is strategic materialize and perfecting process. Operation strategy plan, must pass the actual action concretized into enterprise, to achieve strategic objectives. And in the process of implementing, due to external and internal environment in the process of the change and make judgement, strategic plan willlose guiding role, in this case, must be modified and perfected.Strategic plan basis pointsMust go beyond the old ways of thinking and behavior patterns. In clear to the field operation process, managers often faced questions is: choose business field and not conducive to the development of the company wide, so in the concrete operation of, on the one hand, rely on the demand of the market, on the other hand, we must be based on the company's production capacity. In order to ensure the accuracy of the judgment and strategy in the concrete analysis of long-term, also must consider: jump out of the original product or production line's limitations. To challenge the assumptions used within the company, that is to challenge the accepted sense. Strategic makers want to dare to challenge the idea of used. For example, fluorescent tubes why want thin, long? Why do people in dark ragtag movie? At first glance, these question enough to seem strange. But because of some of the things that the basic knowledge of the challenge that makes many companies after the rescue. For example, an electric blanket use stated wrote: "when a current don't fold, don't lie in it." This caused a company technical personnel's attention, they designed a kind when electrify lie across and can safe when a certain temperature is reached DianRuZi power outages.To accurately choose critical success factors. Facing human resource shortage, lack of, time precious reality, the limited resources concentrated on can decide the key successful business operation field, to companies is very important. Management experts to succeed in a certain industry the core condition called critical success factors. Obviously, different key success factor is the same. However, we can help the product life cycle changes, from a side, grasp the key success factors of change.As in the trial period, due to the product into the market product just is not stable, product sales and marketing expenses is very high. Then, in the market, can take mainly lies in advertising and promotion, so that they can win a consumer, gradually expand the market share. After entering the sales growth, rising commodities prices fell, profit, rise. This is the good opportunity, the competition is also profit the white-hot stage. At this moment, the quality of the products, trademark reputation and the judgment of market is becoming more crucial. At maturity market saturation phenomenon occurring, sales growth fell, increasing competition. At this moment, if in order to increase sales and blindly expanding production capacity, so, once sales fell sharply, again take emergency measuresmight be too late. Therefore, this stage, the development of new products and has become the key to prevent such backlog. Product entered a recession, supply has far greater than demand, our company overcapacity. So price collapse or a rummage sale phenomenon may arise. So, want to consider introducing new products as soon as possible, looking for new market opportunities.We should focus on looking for strategic advantage, especially for the new founded soon after it, the company refers to the strategic advantage over a period of time, the vital global business success or failure in the powerful ability, has rich resources and advantage. Specific include:Company in the competition has the advantage status, including occupies advantageous geographical position (convenient transportation), well-informed, region and rich in raw materials near consumption two games. Advantage position, general is objective cause. To companies, mainly how to recognize the advantage status, how to make advantage position in the business competition play a bigger role.Has the advantage of power, is mainly refers to companies are competing for the market and has higher than for customers, including competition strength with abundant capital, human and technical strength; Have excellent management ability (such as strategic decision-making ability, market marketing capabilities); Have a good business plan. Strength advantages can generally be established by subjective efforts. Obviously, strategic advantage is company in the competition the competetion.Have strategic advantage, the company had mastered the initiative; Play a strategic advantage, the company can win the competition. Otherwise, the company may be forced into a passive, even bankruptcy, go bankrupt.Anyhow, the strategic decision-making process is a complicated process, to their own conditions and circumstances of understanding the more specific the fully, scientific, business strategy is higher; Strategy formulation process is systematic thinking, thinking ahead, only has the process of strategic mind and advance entrepreneur, to foster strengths and circumvent weaknesses, formulate guide the development strategy of the enterprise forward.译文如何制定经营战略资料来源：研究与发展管理36，7，2006作者：摩根.丽贝卡把握未来，是公司经营战略的本质，然而，由于未来的不确定性，它带给公司的，不仅仅有机会，而且还往往伴随着风险与威胁，这就要求进行战略管理。

广告业常用英文术语english

你不能不知道的广告英文share with all junior ad boys and girls :What You Should Know About Advertising你应该知道的广告英文知识1.What is advertising？什么是广告？Build an impression on the consumer’s mind in order to have consumers buy certain product。

在消费者脑海中建立一个印象，使得消费者购置某项产品。

The impression is called brand。

这个印象就是品牌。

So advertising is to build up the brand。

所以广告就是建立品牌。

2.How do we come out a piece of advertising 我们如何创作广告Client briefing 客户简报Research Recommendation 市场调研建议SWOT Analysis 优劣势分析Advertising Strategy 广告策略Presentation 提案Creative Development 创意发想Creative Presentation 创意提案Media Planning 媒介方案Media Plan Presentation 媒介方案提案Creative Production 创意制作Media Placement 媒介投放Advertising Tracking 广告跟踪3.The terminology of advertising 广告业的术语Advertising agency 广告代理商 Client客户Marketing行销 Market行销者Marketing Mix行销组合 Product产品Pricing订价 Promotion促销Place〔Distribution〕渠道 Marketing Objective行销目标Marketing Strategy行销策略 Marketing Programs行销活动Marketing Plan行销方案 Marketing Manager市场部经理Marketing Executive市场执行 Product Manager产品经理Brand Manager品牌经理 Brand Steward品牌管家Full Service Agency全面〔整体〕效劳代理商 Account Service客户效劳Account Executive业务执行 Account Manager业务经理Account Director业务总监 Group Account Director 客户群总监Client Service Director客户效劳总监〔协理〕Briefing简报 Blue Print蓝图Advertising Strategy广告策略 Target Audience目标对象Competitor竞争者 Consumer Promise消费者承诺Tone & Manner 语气与态度 Brand Personality品牌个性Positioning定位 Segmentation区隔Cannibalization品牌替换 Contact Report会议记录Status Report工作进度报告 Memo备忘录Cost Estimate，Production Estimate，Quotation估价Job Order工作卡 Presentation提案Revision修正 Production制作Moni-bring监看 Post-buy-analysis购置后分析Media Executive媒介执行 Media Planner媒介方案人员Media Buyer媒介购置人员 Media Plan媒介方案Media Objective媒介方案 Media Strategy媒介策略Media Placement〔Exection〕媒介投放Reach触机 Frequency频率Cue List，Transmission Schedule 投放时间表Copy Writing文案撰写 Headline标题Tag Line口号 Body Copy文案Layout构图 Positive正片Negative负片 Typeface字体Art Design艺术设计 Art Direcion艺术指导〔工作〕Storyboard脚本 Rough草稿Campaign广告运动 Campaignable Idea可延展的广告创意Tear Sheet样张 Telecast Copy样带Creative创意人员，作品 Copy Writer文案撰写Art Director艺术指导 Visualizer视觉成型Concept概念 Idea点子Concept Development Idea Generation发想Rough Cut初剪带 A Copy，Duble-head看片带B Copy Station Copy播出带Umatie Betacam 〔一种录像带的格式〕One Inch Tape一寸带 Master Copy原片Soundtrack音轨 Censorship送检带Finished Artwork完稿 Color Separation分色Color Proof打样 Photograghy摄影Ustration插画 Air Brush喷修Typesetting打字〔照排〕 Film菲林、网阳片Market Research市场调查 Consumer A & U Study消费者态度，行为调查Central Location Test定点调查 Focus Group Discussion座谈会Research Report测试报告 Top Line Report摘要报告Research Proposal市调方案 Field Work调查Brand Awareness品牌知名度 Aided Awareness提示后品牌知名度Local Currency本地货币 Hard Currency强势货币Pitch比稿 Partnership伙伴关系Hand-outs，Hard Copy 硬拷贝〔纸上的文件〕InterviewSurekeepAAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户筹划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比拟广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体筹划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业效劳型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 播送媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通顶峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告本钱效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase 〔pop〕焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、筹划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动筹划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最正确面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非群众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告筹划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略筹划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法那么brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 桔祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计〔总〕覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体方案net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位)double truck 双页／，告(跨页)facing 一个广告牌(户外媒体单位)franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购置media buying service 媒体购置代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点本钱cost per thousand(CPM) 每千人本钱earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA〔Account Assistant〕客户助理Action Plan 行动方案AD〔Account Director〕客户总监Add Value 附加价值Ads〔Advertisement〕广告Advertorial付费软文AE〔Account Executive〕客户代表、客户主任Agency 代理商AM〔Account Manager〕客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介〔附在新闻稿后面的关于该公司的简短介绍〕Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理参谋公司Brand Management品牌管理Brand Planning/Designing品牌筹划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU 〔Business Unit〕业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业方案Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业开展Career Planning职业方案Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最正确公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI〔Corporate Identity〕企业形象CIPRA〔China International Public Relations Association〕中国国际公共关系协会CIS 〔Corporate Identity Sysetm〕企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准那么Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant参谋Consumer Buying Process 顾客购置过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control本钱控制Cost Management本钱管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理筹划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置〔装饰〕Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM 〔Direct mailing 〕直邮Domain Name Registration 域名注册Donation捐赠EC〔East China)华东Editorial Calendar媒体刊登方案Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件筹划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料〔数字或其他材料〕FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG〔Grand China〕大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt 〔Government〕政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan鼓励方案Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR〔Institute of Public Relations〕英国公共关系协会IPRA〔International Public Relations Association〕国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV 〔Individual Software Vendor〕独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA〔Large Account〕大客户LE 〔Large Enterprise〕大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期工程Lucky Draw 抽奖Marcomm〔Marketing Communications〕营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media群众媒体MB〔Medium business〕中客户MC〔Master of Ceremonies〕主持人MC〔Middle China〕华中MD〔Managing Director〕董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI〔Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC〔North China〕华北NE 〔Northeast China〕东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW〔Northwest China〕西北Objective Diagnosis目标诊断Offering 效劳内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP〔Out-of-Pocket〕杂费、日常工作发生的本钱Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV〔One Voice〕一个声音Photo Library图片库Planning Phase 筹划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关参谋效劳市场PR Consulting Practice公关参谋实务PR Consulting Service公关参谋效劳PR Consulting Tools公关参谋工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准那么PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业参谋Professional fee专业效劳费Professional Grading专业等级Project Life Cycle工程生命周期Project Management工程管理Project Owner工程委托人Project Title工程标题Project公关工程Proposal公关建议书PRSA〔Public Relations Society of America〕美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关参谋Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的工程经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回忆、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE〔Senior Account Executive〕高级客户代表、高级客户主任SAM〔Senior Account Manager〕高级客户经理SB 〔Small business〕小客户SC〔South China〕华南Scope Management范畴管理Seminar研讨会Senior Consultant高级参谋Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV 〔Share of Voice〕Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助筹划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供给商Survey调查SW〔Southwest China〕西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD 〔To be Detail〕需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供给商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP〔Vice President〕副总裁VSB 〔Very small business〕特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management 撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位本钱CPP千人本钱CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect播送电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查效劳公司rating services电台指定时间run-of-station受众总数total audience总体受众方案total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网效劳供给商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介筹划用语广告印象advertising impression广告反响曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation本钱效益cost efficiency单位本钱cost per point千人本钱cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics 媒介media媒介筹划media planning媒介载体media vehiclesAE——Account Executive——客户代表，或客户执行。

mts与mto企业生产计划的制订步骤 -回复

mts与mto企业生产计划的制订步骤-回复MTS（Make-to-Stock）和MTO（Make-to-Order）是两种不同的生产计划策略，用于满足企业不同的市场需求。

下面将详细介绍MTS与MTO 企业生产计划的制订步骤。

第一步：需求预测和市场分析需求预测和市场分析是制订生产计划的关键步骤。

针对MTS企业，需求预测通常以历史销售数据和市场趋势为基础，预测未来一段时间的销售量。

而对于MTO企业，由于订单是根据客户需求而生成的，因此需要更加详细的市场分析，识别目标市场、客户需求和竞争情况。

第二步：制定产品策略MTS企业的产品策略通常是基于通用需求的产品，因此需要针对市场需求确定产品类型、规格和品种。

而MTO企业则需要根据客户订单的特定要求制定产品策略，例如定制产品的设计和功能。

第三步：生产容量规划生产容量规划是确保企业能够满足市场需求的重要步骤。

对于MTS企业，生产容量规划通常基于需求预测和历史数据，考虑到生产线的产能、库存水平和供应链能力等因素确定可接受的生产量。

而对于MTO企业，由于订单是根据客户需求而生成的，因此需要根据订单量和交货日期来规划生产容量。

第四步：供应链管理和库存控制供应链管理和库存控制是MTS与MTO企业生产计划中共同的关键环节。

对于MTS企业，库存控制的目标是确保有足够的存货满足市场需求，并同时避免库存过高导致资金闲置。

而对于MTO企业，库存控制的目标是确保有足够的原材料和零部件供应，同时避免过高的库存成本。

第五步：采购和供应商管理采购和供应商管理对于MTS与MTO企业都是至关重要的。

对于MTS企业，采购通常是基于生产计划和库存控制的要求，确保原材料和零部件的及时供应。

而对于MTO企业，采购是根据订单需求进行的，因此需要与供应商建立良好的合作关系，确保供应链的可靠性和交货准时性。

第六步：制定生产计划和排产调度制定生产计划和排产调度是MTS与MTO企业生产计划中的核心步骤。

对于MTS企业，生产计划通常基于销售预测、库存水平和生产容量规划等因素，确定生产订单和生产批次。

建立标准成本行动计划

建立标准成本行动计划下载温馨提示：该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。

文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by the editor. I hope that after you download them, they can help yousolve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!In addition, our shop provides you with various types of practical materials, such as educational essays, diary appreciation, sentence excerpts, ancient poems, classic articles, topic composition, work summary, word parsing, copy excerpts,other materials and so on, want to know different data formats and writing methods, please pay attention!标准成本是企业管理中非常重要的一个概念，它是通过分析企业每个生产和经营环节的成本，建立标准成本体系，从而对企业的成本进行控制和管理。

什么是商品企划

什么是商品企划商品企划是什么?简单来说….就是一个将创造力执行于组织中的知识转换系统。

因此，商品企划是一个结合理性、感性交互形成的思维与管理流程。

商品 F t#x)[ [*W A S0c o r企划是结合理性分析思考、与感性启发设计创造力的方法… 商品企划的理性包括流行信息的分析、解读、再结构、与整合的能力、市场信息的分析、商品结构的计算预测、营销策略的配合；商品企划的感性包括感觉图片、撰写企划文案、分析季节色彩、布料搭配与组合、设计线条款式的发展…等需要感性的觉知与创造力的启发。

#m t H9N d6x |当然从字面上看商品企划四个字都可以朗朗上口，但是，真正执行的过程里却是纵向& r R s f3u O5p;z横向考虑周密的思维与管理流程。

商品企划的最终目的就是：开发一套能反映公司营4k4P E U9w-i A#U销策略，并且能及时送出与卖出的产品配套整体方向，以获取利润！在正确的地点，正确的时间，以正确的商品，正确的价格，正确的数量来满足目标顾客的欲求与需求，这就是商品企划的概念。

明白了商品企划的概念后我们来分析下商-}&Z k0h a品企划的流程。

商品企划的流程包括前期的流行资讯、市场资讯、竞争资讯的收集，分析后初步确定商品企划的提案，然后设计部与营销部、企划部的同事共同会议讨论市场需求，品牌的目标客户，品牌的通路评估、生产线评估，竞争对手评估，整体综合厘清问题点后就可以出商品企划书，包括：流行主题的确定，商品系列的展开（色彩、材质、风格）、波段计划，在此基础上才来设计展开包括款式与样本的制作，剪裁缝制原型，初步成本估算，检视当季产品线，选择款式与修正版型，再到生产和营销，包括，生产计划、销售计划、行销策略、行销战略、促销方案的制定。

J6~$Z y g3| b+A*p整个流程下来的关键，就在于这个流程中设计部和营销部在产品开发前期就已经进行5Y [(z D3W y7W多次沟通和会议，这样就避免了传统在前期沟通不足，后期产品开发出来后设计部与Y0O-X ?0e ? ?/s营销部出现意见不协调，导致货品的企划没有很好的到终端去呈现。

策划计划英语

策划计划英语As a professional event planner, I understand the importance of a well-thought-out and comprehensive plan. Here is a detailed plan for an upcoming event:1. Define the event objective and goals:- Clearly define the purpose of the event, whether it is to raise awareness, promote a product, or celebrate a milestone.- Set specific and measurable goals that can be used to evaluate the success of the event.2. Establish a budget:- Determine the overall budget for the event, including venue rental, catering, entertainment, and marketing expenses.- Allocate funds to different aspects of the event based on their priority and impact on the overall success.3. Create a timeline:- Develop a detailed timeline that includes all the necessary tasks leading up to the event, such as securing a venue, hiring vendors, and promoting the event.- Set deadlines for each task to ensure that everything is completed on time.4. Select a suitable venue:- Consider the type of event and the number of attendees when choosing a venue.- Ensure that the venue has the necessary facilities and amenities to accommodate the event's requirements.5. Coordinate with vendors and suppliers:- Research and select reputable vendors for catering, audio-visual equipment, and decorations.- Negotiate contracts and ensure that all vendors are clear on their responsibilities and deliverables.6. Develop a marketing and promotional plan:- Utilize various marketing channels such as social media, email campaigns, and traditional advertising to promote the event.- Create compelling content and visuals to generate interest and attract attendees.7. Plan the event program and logistics:- Create a detailed program that outlines the flow of the event, including presentations, performances, and networking opportunities.- Coordinate logistics such as transportation, parking, and accommodations for out-of-town guests.8. Establish a contingency plan:- Identify potential risks and challenges that could impact the event, such as inclement weather or technical issues.- Develop a contingency plan to address these challenges and minimize their impact on the event.9. Implement a feedback and evaluation process:- Collect feedback from attendees and stakeholders to gauge their satisfaction and gather insights for future events.- Evaluate the success of the event based on the predefined goals and metrics.中文翻译：作为一名专业的活动策划师，我了解一个周密和全面的计划的重要性。

merchandise planning解读 PPT

1) Concepts of categories
ACnielsen: Products that construct groups and categories are related with consumers’ perceptions.
Philip Kotler: A group of unique, manageable products or services, which are related or alternative in the terms of satisfying clients’ demands.
大家有疑问的，可以询问和交流
可以互相讨论下，但要小声点
大家有疑问的，可以询问和交流
可以互相讨论下，但要小声点
ECR(欧洲商品快速响应推动委员会 ): Category management means retailers and producers consider categories as one strategic operation unit.
B. Category management adds categories into the general strategic business. Therefore, when making category management decisions, not only single product, but also the whole category’s level, standard and sales goal should be considered.
Merchandising planning
Knowledge goals:
Concepts about online merchandising management;

广告行业常用英文

广告行业常用英文America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导bid [bid] 广告竞标business-to-business advertising (B2B a dvertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告design 设汁稿end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法) debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志) Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass ．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass ．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品) green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management 品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内) audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播) preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页rate card 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版Action Plan 行动方案Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO’s Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in P ublic Relations中国最佳公共关系案例大赛China International Public Relations Co ngress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relat ions Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant 顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communication s)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations As sociation）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry 媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Profession alQualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of Ameri ca）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Reputation Management 声誉管理Research Tools 研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of Voice）Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Success Story成功故事Supplier 供应商Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP 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销售工作计划书英文翻译

销售工作计划书英文翻译1. IntroductionThe Sales Work Plan outlines the strategies and tactics that will be implemented to achieve sales targets and objectives. This plan aims to provide a roadmap for the sales team to follow, ensuring alignment with overall business goals and objectives. By following this plan, the sales team will be able to maximize their efforts and achieve optimum results.2. Executive SummaryThe executive summary provides a brief overview of the sales work plan, highlighting the main objectives and strategies. It also outlines the key performance indicators that will be used to measure the success of the plan. The executive summary serves as a quick reference for senior management and stakeholders, summarizing the main points of the plan.3. Sales ObjectivesThe sales objectives section outlines the specific goals that the sales team aims to achieve. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). By setting clear and realistic objectives, the sales team will have a clear direction and focus.4. Target Market AnalysisThe target market analysis evaluates the potential customer base and identifies the most lucrative market segments to target. This analysis will provide insights into customer preferences, needs, and behavior, allowing the sales team to tailor their sales strategies accordingly.5. Sales StrategiesThe sales strategies section details the specific strategies that will be employed to achieve the sales objectives. These strategies may include but are not limited to, prospecting, lead generation, building customer relationships, and closing sales. Each strategy should be clearly defined and accompanied by a timeline for implementation.6. Sales TacticsThe sales tactics section breaks down the sales strategies into actionable steps and activities. These tactics outline the specific actions that the sales team will take to execute the strategies. It includes details such as target accounts, channels to reach potential customers, and key messages to convey during sales interactions.7. Sales Team Structure and RolesThis section provides an overview of the sales team structure and the roles and responsibilities of each team member. It outlines the reporting structure andcommunication channels within the sales team. By clearly defining roles and responsibilities, the sales team will be able to work together more efficiently and effectively.8. Sales Performance MeasurementThe sales performance measurement section outlines the key performance indicators (KPIs) that will be used to measure the success of the sales plan. These KPIs should be aligned with the sales objectives and reflect the desired outcomes. Examples of KPIs include sales revenue, conversion rate, customer retention rate, and average customer value.9. Sales BudgetThe sales budget section outlines the financial resources required to implement the sales plan. It includes details such as sales staff salaries, marketing and advertising expenses, travel and accommodation costs, and training budget. By allocating appropriate resources to each aspect of the sales plan, the sales team will have the necessary support to execute their strategies effectively.10. Sales Plan Implementation TimelineThe sales plan implementation timeline provides a detailed schedule of when each strategy and tactic will be executed. It includes milestones and deadlines for key activities, allowing the sales team to track their progress and make necessary adjustments. The timeline should be realistic and achievable, taking into account external factors such as industry trends and market conditions.11. Risk Assessment and MitigationThe risk assessment and mitigation section identifies potential risks and challenges that could hinder the successful implementation of the sales plan. It includes a contingency plan for each identified risk, outlining the steps that will be taken to mitigate or overcome the risk. By proactively addressing potential risks, the sales team will be better prepared to handle unexpected obstacles.12. ConclusionThe Sales Work Plan serves as a roadmap for the sales team to achieve their objectives. By following this plan and continuously monitoring performance, the sales team can make necessary adjustments to maximize their effectiveness. Regular reviews and updates of the plan will ensure that it remains relevant and aligned with changing market conditions. With a well-designed and implemented sales work plan, the sales team will be able to drive revenue growth and contribute to the overall success of the business.。

物流项目管理课后习题答案

《物流项目管理》各章习题及参考答案第一章物流项目与物流项目管理概述【参考答来】一、名词解释项目生命周期一个项目从开始到结束的整个阶段称为项目生命周期。

毎个项目都有自己的生命周期，一般可以把项目生命周期划分为启动（槪念〉阶段（Conceive）、计划（規划）阶段（Develop）、执行（实施）阶段（Execule）和收尾（结束）阶段（Finish）等四个阶段。

理解项目生伶周期和各阶段待点有助于正确的实施项目管理与控制。

项目管理知识体系指项目管理领域中知识的总和。

项目管理知识体系的知识范畴主要包括三大部分.即项目管理所特有的知识.一般管理的知识和项目相关应用领域的知识。

目前FMTOK系统归纳了项目管理的九大知识较域：范国管理、时问管理.成本管理.人力资憑管理、风险管理、质量管理、采购管理、勾通管理和综合管理（集成管理），并对各领域的知识、技能.工具和技术做了全面总结。

电商物流项目是指以电子商务为基础的，以实现电子商务的物品流通和交易为目的而实施的物流项目。

电商物流项目要求打破原有物流行业的传统格局，建设和发展以商品代理和配送为主要特征，物流.商流. 信息流有机结合的杜会化物流配送中心，建立电子商务物流体系，使各种流畅通无阻。

绿色物流项目是指在物流过程中减少对环境造成损雪，实现物流环境的净化，使物流资源得到最充分的利用的物流项目。

其目标是将环境管理导入物流业的各个系统，加强物流业中保管、运输、包装、装却搬运.流通加工等各个作业环节的环境管理和监督，有效遏止物流发展遗成的污染和能憑浪费。

二、选择懸（1）项目与日常运作最大的区别是（A）。

A.—次性B.目标性C.整体性D.组织的临时性（2）典型的项目生伶周期一般分为（C）阶段。

A. 2个B.3个C.4个D.5个（3）项目的利益相关者不包括（D〉。

A•顾客 B.发起人C.供应商D.竞争者（4）以下哪几项可以称为项目（ABCD）。

A.都江堰B.物流园区开发C.奥运会D.三峡工程（5）项目管理的基本待征有（ABCD）。

pmc主管工作规划

pmc主管工作规划英文回答：As a PMC supervisor, it is crucial for me to have awell-planned work schedule in order to effectively managemy team and ensure the successful completion of projects. Here is how I would approach my work planning:First and foremost, I would start by setting cleargoals and objectives for myself and my team. This involves understanding the project requirements, client expectations, and any deadlines that need to be met. For example, if I am tasked with overseeing a construction project, my goalwould be to ensure that the project is completed on time, within budget, and meets the quality standards set by the client.Next, I would break down the project into smaller tasks and assign them to the team members based on their skills and expertise. It is important to delegate responsibilitieseffectively to ensure that each team member has a clear understanding of their role and knows what is expected of them. For instance, if I have a team member who is particularly skilled in project scheduling, I would assign them the task of creating a detailed project timeline.Once the tasks are assigned, I would establish a timeline for each task and set deadlines for their completion. This helps in tracking the progress of the project and ensures that everyone is working towards the same goal. For example, if a task involves conducting market research, I would set a deadline for the team member to gather the required data and present their findings.In addition to setting deadlines, I would alsoregularly communicate with my team members to provide guidance, support, and feedback. This helps in keeping everyone motivated and ensures that any challenges or issues are addressed in a timely manner. For instance, if a team member is facing difficulties in executing a task, I would offer assistance and provide suggestions on how to overcome the obstacles.Furthermore, I would regularly review the progress of the project and make any necessary adjustments to the work plan. This could involve reassigning tasks, reallocating resources, or revising deadlines based on the changing project requirements. Flexibility and adaptability are key in ensuring that the project stays on track. For example, if there is a delay in the delivery of materials, I would adjust the project timeline accordingly and communicate the changes to the team.Lastly, I would ensure that there is a system in place to track and measure the progress of the project. This could involve using project management software, creating regular progress reports, or conducting team meetings to discuss the status of each task. By regularly monitoring the project, I can identify any bottlenecks or areas that need improvement and take appropriate actions to address them.中文回答：作为PMC主管，我需要制定一个合理的工作计划，以便有效管理团队并确保项目的成功完成。