陕西科技大学工商管理硕士MBA《商务英语》邢战雷CorporateCulturePPT课件

Every organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities, its own mix of managerial personalities and styles—in other words its own atmosphere, folklore andpersonality.
Fosters commitment (承诺) to corporate
philosophy and values,
Clarifies standards (标准) of behavior for
employees.
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主讲：邢战雷
Why is corporate culture important?
Collective decision-making process （集体的决策过程）
Collective responsibility（集体负责）
Individual decision-making process （个人的决策过程）
Personal responsibility（个人负责）
The overall relationship（整体关系）
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Japanese corporate Lifetime employment system （终身雇佣制） Slow evaluation and promotion （缓慢的评价与升职）
Non-specialized experience road （非专业化的经历道路）
《Business English for MBA》
Chapter 4 Corporate Culture
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教师：邢 战 雷 单位：陕西科技大学管理学院/MBA教育中心
E-mail:xingzhanlei@
主讲：邢战雷
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主讲：邢战雷
Lead-in
Subtle control（含蓄的控制）
American corporate Short-term employment（短期雇佣）
Rapid evaluation and promotion （迅速的评价与升职）
Professional experience of the road （专业化的经历道路） Clear control（明确的控制）
ersonnel,
create a sense of identity for the people who work there.
And this sense of togetherness helps to build and maintain high esprit of corps.
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Objectives
After studying this chapter you will be able to:
Define the term“corporate culture”. Describe the various elements of corporate culture. Explain the importance of developinga strong
Organizations with a strongculture also have an informal
system of rules. The personnel know how they
are supposed to behave most of the time. Astrong
（1）What is corporate culture?
Every company has a culture. Sometimes we get to know this culture by the organizational
motto or the things we hear others say about it.
After studying this unit, you will be able to:
◇ Understand what corporate culture is.
◇ Explain how to know a company’s corporate culture.
◇ Discuss how corporate culture plays an important role in business.
……
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Q: How do you get to know a company’s corporate culture?
A two-step process :
1. starting with research before the interview 2. ending with observation at the interview
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What Is Organizational Culture?
◆ core values and beliefs ◆ corporate ethics ◆ rules of behavior
broad term
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What Is Organizational Culture?
☆ Before the interview: Spendsome time searchingfor clues about the company’s culture.
corporate culture. Describe the role played by the hero, the storyteller
and the priest.
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Topic 1
What is corporate culture
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Topic 2
Function of Corporate Culture
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Defines the boundary (界限) between one
organization and others,
Conveys a sense of identity(认同) for itsmembers,
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CommonCharacteristics Culture is shared, Culture is intangible (无形的), Culture strongly influences behavior, Culture is taught to newcomers, Culture emerges anddevelops over time.
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Corporate culture is thenorms, beliefs, attitudes ，and philosophiesofthe organization.
Organizational culture is shaped by the valuesof
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Local relationship（局部关系）
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Discussion: OPPO's Culture
本分 品质
诚信
消费者 导向
团队
结果 导向
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◆隔离外力，在平常的心态下，把握住我们应该做事
本分
的合理方向。
◆本分规范了与人合作的态度——我不赚人便宜。
culture also helps the personnel feel better about
what they are.
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Do Organizations Have Uniform Cultures?
Dominant Culture
Core Values
Subcultures
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1. What is corporate culture?
2. How does a company's culture affect you?
3. How do youget to know a company’s corporate culture?
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Q: How does a company's culture affect you?
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◆The hours you work ◆ The work environment ◆ The dress code ◆ The office space ◆ The trainingandskills development ◆ Onsite perks
A strong corporate creates:
-desiredpersonnel values - a sense of identity - a sense of togetherness - an informal systemof values -high esprit de corps -commitment and loyalty
specific term
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What Is Organizational Culture?
Innovation andrisk taking Attention to detail Outcome orientation People orientation Teamorientation Aggressiveness Stability
◆本分是当出现问题时,首先求责于己的态度。
◆诚以“不欺”为最低要求。
诚信
◆信守承诺，说到做到，哪怕遭遇挫折付出代价也要 坚守。
◆忠实于自己的义务和责任. 。
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Discussion:
目中有人才有路，心中有爱才有度
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天道酬勤 地道酬善 人道酬诚 商道酬信 业道酬精
A systemof shared values, beliefs, andnorms (准则 ) that unite the members of an organization.
Corporate Culture = the personality of an organization
i.e. “how things are done aroundhere.” Culture
◆ mission statement ◆ other communications ◆ the architectural style ◆ interior decor of offices ◆ what people wear to work ◆ how people address each other ◆ titlesgiven to various employees
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Different countries, different corporate culture
Japanese corporate
American corporate
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Japanese corporate culture
（儒家的仁爱）
（武士道的残忍）
the people who start the organization and those who carry on its leadership.
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In successful firms, thesemanagers actually shape and encourage the “right” types of personnel values.