高中英语 Unit1《Advertising》Task课件2 牛津译林版必修4

¾(three quarters) 2 ½(two and one
half)
How to read: 2/5 _tw__o_f_i_ft_h_s_
four and three 4 ¾ _q_u_ar_t_e_rs_____
*Hdeociwmatlos:read these statistics:
0.3(zero/nought point three), 6.79(six point seven nine)
Step 3: writing an advertisement
Finish Part A on Page 17. Possible answers: (1) amazed (2) new (3) delicious (4) biggest (5) the best (6) free (7) great (8) bored (9) hottest (10) co you used to ads? auxiliary+verb
ask for inf.
commands Don’t do it!
give orders
exclamations How interesting these how/what Give
ads are!
Task Writing an advertisement
Skills building 1: Listening for statistics and descriptions
How to read these statistics:
*Fractions:
1/5(one fifth)
2/3(two thirds)
decrease increase/rise by
decrease of
decrease
two times as many /fall by no change
no change remain/stay the same
When listening, we should also pat attention to:
I (don’t) think/believe… It seems to me that In my opinion/To me,…
And How to give reasons? as/because/since/for … First, … Second ,… Then …
(Next, … Finally, …)
Market share%
0 1950 1960 1970 1980 1990 2000 2010 2020
year
B Repackaging of the ChocoLoco bar
Skills building 2: stating opinions and giving supporting reasons How to state opinions?
How to read twenty-seven point three 27.35%_____fi_v_e__p_e_r__c_e_n_t_____________
When listening,we should care about:
an increase of
a
An go up by A
increase
downward/upward trend
trend
a steady increase/decrease start off at/end up at
rise/fall slowly/sharply/ smoothly/gradually
a range: vary between* and */from * to *
When listening,don’t forget:
an average: average price/number… maximum
a limit peaked at fall to lowest level drop to lowest point
Listening practice: Page 12
Possible answers:
1 1,200 1,300
2 85%
65%
3 50%-60% 75.5%
4 23.4% 11.5% 13.6%
5 9,000 3,000
24.5%
Step One:completing a bar chart
25
20
15
10 10.5
5
5.5 7
24
19.5
15 12 12
feelings/opinions
Practice: Label the sentence types (Page 16)
Possible answers: 2 negative statement 3 command 4 positive statement 5 exclamation 6 positive statement 7 exclamation 8 positive statement
Homework
1 Finish your article. 2 Make good preparation for Project.
Thanks!
Bye-bye!
Part B Writing
Write an ad for your company’ ChocoLoco bar. You may want to mention: 1 taste/look/ingredients 2 comments from consumers 3 what is unique about the product 4 price /discounts 5 benefits 6 where people can buy the product
use
Positive Ads are an important statements part of our life.
subject+verb give inf.
Negative Some ads don’t tell you not/never,
statements the complete truth.
Step Two:talking about ads
A Conduct a survey B Role-play C Write a report
Skills building 3:
Using different sentence types correctly
Type
Example
Structure and main
How to read:
0.9 _z_e_r_o_/_n_o_u__g_h_t_p__o_in__t_n_ine 2.15___t_w_o__p_o__in_t__o_n_e_ five
*percentages
63%(sixty-three per cent)
45.72%(forty-five point seven two per cent)
Pair-work
1 Work in pairs and talk about your opinions on ads.
2 Try to use different structures to state opinions and give reasons.
3 You can refer to the dialogue on Page 14 as a model.