商务函电 Chapter 1 - The Basics of Business Letter Writing

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unit1函电

Part II Parts of Business Letters
3. Subject （主题）主题的意义就在于使收信人一目了然明白信件的内容，可以使主题字母全部大写或加下划线，也可用以下几个词，如： Subject: ORDER NO12; Re: : ORDER NO12; 4. Enclosure （附件）附件指随信附寄了文件或物品, 可写为: Enclosed is my resume. ; Enclosure: A Resume ; Enc. : A Resume. 如附寄多个文件，则须加上编码, 如Enclosure3 ; Enc. 3 ; Encl. 3 1. A Resume 2. A Picture 3. A Letter of Reference
Contents
I Lead-in II Parts of Business Letters III Layouts of Business Letters
IV Writing Principles of Business Letters
V Envelope Addressing & Email Addressing VI Business Link VII More to Practice
Part II Parts of Business Letters
II. Seven Optional Parts (七个次要部分) 次要部分，又称为可选择部分或辅助性部分。因此，写信人可根据自身的需要，有针对性地选择若干个次要部分添加在信函中，目的是使该商务信函更加具体、清晰。这七个次要部分如下： 1. The Reference Number （编号）编号一般可位于信头下面空一行处。形式可如下: Our ref. 123 Your ref. 45 目的是使写信人和收信人都快速地联想起前几次相关函电。 2. The Attention Line（注意项）注意项是提醒该信函应提交给某特定的人或该公司某部门。形式可如下: For the attention of Mr. Joe Brown Attention : Mr. Joe Brown Attention : Mr. Joe Brown

商务英语函电课文译文

《商务英语函电》参考译文第一课来自出口商的信敬启者：我们从伦敦史密斯公司获悉贵公司有意进口耐用品，现致函你方，希望能与你们建立友好的业务关系。

我公司成立于1980年，从事耐用品行业已有三十多年，我们的商品在世界市场上很受欢迎，年出口额超过四千万美元。

一些目录和小册子已于今日航邮你方，内有各种型号的详情。

如有你们感兴趣的商品，敬请告知。

盼早复。

X X X谨上第二课来自进口商的信敬启者：我们很高兴有机会在第二十一届华交会上看到你们的产品展示。

它们优良的质量和性能给我们留下了深刻的印象，因此我们打算将其引入我方市场。

作为家用电器的主要进口商，我们在全国各地都有办事处和代理。

一些大的批发商和零售商是我们的主要客户，我们彼此间已经建立了良好的业务关系。

为便于我们讨论在此地销售你方产品的可能性，请尽快快递一些样品和价目单给我们。

盼早复。

X X X谨上第三课促销敬启者：我们从贵国商会获悉你们可能对我们新开发的户外藤制家具感兴趣。

现寄去一些价目单和销售手册供你详阅。

我们的藤制家具在国内市场卖得很好，相信它们在国外也会畅销。

如能依你之见，告知它们在贵地区是否也有销路，则不胜感激。

如需了解更多详情，请发邮件，我们当尽力满足你方要求。

X X X谨上第四课邀请函敬启者：谨在此诚邀贵公司及有关代表光临我们在第110届广交会上的摊位，本次交易会将于2011年10月23日至27日在中国广州举办。

我们是专营节日礼品的最大制造商之一。

我们的产品因款式新颖，做工精细而闻名，本公司也因提供优质产品和服务而享有盛誉。

我们的摊位在十号馆的11.1G14 和11.1G15，希望有幸在交易会期间和我方工厂一起与你进行深度会谈。

收到你方肯定的回复后，我们会尽快做好一切必要安排和准备。

X X X谨上第五课（A）一般询盘敬启者：我们从《中国对外贸易》上获悉你们生产各种时尚毛毯，在此想了解你们是否愿意按装运港船上交货的条件供货。

我们是我国最大的纺织品进口商之一，经营各种纺织品近二十年。

外贸函电书籍目录

Chapter One Business Letters（商务信函）. 11.1 Introduction 11.2 Writing Guide 21.2.1 The Essentials of Business Letter Writing 21.2.2 The Structure of Business Letters 31.2.3 The Formats of a Business Letter 111.2.4 The Format of Envelopes 151.3 Letters for Example 171.3.1 Letter One 171.3.2 Letter Two 181.3.3 Letter Three 191.3.4 Letter Four 201.4 Words and Phrases 221.5 Notes 231.6 Useful Expressions 271.7 Exercises 28Chapter Two Establishing Business Relations（建立业务关系）30 2.1 Introduction 302.2 Writing Guide 312.3 Letters for Example 32.2.3.1 An Introduction of an Exporter 322.3.2 A Positive Reply from an Importer 342.3.3 A Negative Reply from an Importer 352.3.4 An Introduction of an Importer 362.3.5 A Reply from an Exporter on Transferring Business Relations 37 2.4 Words and Phrases 382.5 Notes 392.6 Useful Expressions 432.7 Exercises 46Chapter Three Enquires（询盘）493.1 Introduction 493.2 Writing Guide 503.3 Letters for Example 503.3.1 A First Enquiry and Reply 503.3.2 General Enquiry and Reply 533.3.3 Specific Enquiry and Reply 553.4 Words and Phrases 573.5 Notes 583.6 Useful Expressions 623.7 Exercises 64Chapter Four Offers（发盘）684.1 Introduction 684.2 Writing Guide 684.3 Letters for Example 694.3.1 Letter One 694.3.2 Letter Two 704.3.3 Letter Three 714.3.4 Letter Four 724.3.5 Letter Five 734.4 Words and Phrases 744.5 Notes 744.6 Useful Expressions 754.7 Exercises 77Chapter Five Counter-offers（还盘）795.1 Introduction 795.2 Writing Guide 795.3 Letters for Example 805.3.1 Letter One 805.3.2 Letter Two 815.3.3 Letter Three 825.3.4 Letter Four 825.4 Words and Phrases 835.5 Notes 845.6 Useful Expressions 855.7 Exercises 86Chapter Six Conclusion of Business（达成业务关系）88 6.1 Introduction 886.2 Writing Guide 886.3 Letters for Example 896.3.1 Letter One 896.3.2 Letter Two 916.3.3 Letter Three 916.3.4 Letter Four 926.4 Words and Phrases 936.5 Notes 936.6 Useful Expressions 946.7 Exercises 96Chapter Seven Terms of Payment（支付条款）987.1 Introduction 987.1.1 Remittance 987.1.2 Collection 997.1.3 Letter of Credit 1007.2 Writing Guide 1007.3 Letters for Example 1017.3.1 Letter One 1017.3.2 Letter Two 1027.3.3 Letter Three 1037.3.4 Letter Four 1047.4 Words and Phrases 1047.5 Notes 1067.6 Useful Expressions 1087.7 Exercises 109Chapter Eight Establishment of L/C and Amendment（信用证的开立与修改）111 8.1 Introduction 1118.2 Writing Guide 1128.3 Letters for Example 1138.3.1 Letter One 1138.3.2 Letter Two 1138.3.3 Letter Three 1158.3.4 Letter Four 1168.3.5 Letter Five 1178.4 Words and Phrases 1188.5 Notes 1208.6 Useful Expressions 1218.7 Exercises 123Chapter Nine Packing and Shipping Mark（包装与唛头）.. 1289.1 Introduction 1289.1.1 Packing 1289.1.2 Shipping Mark 1289.2 Writing Guide 1299.3 Letters for Example 1299.3.1 Letter One 1299.3.2 Letter Two 1309.3.3 Letter Three 1319.3.4 Letter Four 1329.4 Words and Phrases 1329.5 Notes 1339.6 Useful Expressions 1349.7 Exercises 135Chapter Ten Shipment（装运）13710.1 Introduction 13710.2 Writing Guides 13810.3 Letters for Example 13810.3.1 Letter One 13810.3.2 Letter Two 13910.3.3 Letter Three 14010.3.4 Letter Four 14110.4 Words and Phrases 14210.5 Notes 14210.6 Useful Expressions 14310.7 Exercises 144Chapter Eleven Insurance（保险）14611.1 Introduction 14611.2 Writing Guide 14711.3 Letters for Example 14811.3.1 Letter One 14811.3.2 Letter Two 14811.3.3 Letter Three 14911.3.4 Letter Four 15011.3.5 Letter Five 15111.4 Words and Phrases 15211.5 Notes 15211.6 Useful Expressions 15311.7 Exercises 154Chapter Twelve Agency（代理）15612.1 Introduction 15612.2 Writing Guide 15612.3 Letters for Example 15712.3.1 Asking for Sole Agency 15712.3.2 Appointing Agency 15712.3.3 Seeking for Agency 15812.3.4 Confirmation of Agency Terms 15812.4 Words and Phrases 15912.5 Notes 15912.6 Useful Expressions 16012.7 Exercises 161Chapter Thirteen Complaints and Claims（抗议与索赔）163 13.1 Introduction 16313.2 Writing Guide 16313.3 Letters for Example 16413.3.1 Letter One 16413.3.2 Letter Two 16513.3.3 Letter Three 16513.3.4 Letter Four 16613.3.5 Letter Five 16613.4 Words and Phrases 16713.5 Notes 16813.6 Useful Expressions 16913.7 Exercises 170Chapter Fourteen Sales Promotion（促销）17314.1 Introduction 17314.2 Writing Guide 17314.2.1 Writing Sales Letters 17314.2.2 Writing a Reviver 17414.2.3 A Follow-up Letter 17414.3 Letters for Example 17514.3.1 Letter One 17514.3.2 Letter Two 17514.3.3 Letter Three 17614.3.4 Letter Four 17614.4 Words and Phrases 17714.5 Notes 17714.6 Useful Expressions 17914.7 Exercises 180Chapter Fifteen International Trade Contract Writing（国际贸易合同的写作）182 15.1 Introduction 18215.2 Writing Guide 18315.3 Letters for Example 18415.3.1 Letter One 18415.3.2 Letter Two 18515.3.3 Letter Three 18715.4 Word and Phrases 18915.5 Notes 18915.6 Useful Expressions 18915.7 Exercises 190Chapter Sixteen Contracts and Agreements（合同与协议）19216.1 Introduction 19216.2 Writing Guide 19216.3 Letters for Example 19316.3.1 Letter One 19316.3.2 Letter Two 19516.3.3 Letter Three 19816.4 Words and Phases 19916.5 Notes 19916.6 Useful Expressions 20016.7 Exercises 201Chapter Seventeen Other Letters Writing（其他书信写作）20317.1 Introduction 20317.2 Writing Guide 20417.3 Letters for Example 20517.3.1 Letter One 20517.3.2 Letter Two 20617.3.3 Letter Three 20617.3.4 Letter Four 20717.4 Words and Phases 20817.5 Notes 20817.6 Useful Expressions 20917.7 Exercises 209Bibliography（参考文献）211Appendix（附录）212Key to Exercises（习题答案） (212)。

商务英语函电 (1)综述

Specimen Letters
Knowledge Objective Skill Objective
1.Standard business letters Sample 1
Specimen Letters
Warm Up
Business Situational Design
Notes
Trade Terms and Typical Sentences
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Task: Suppose you are the founder of the Rector Company Ltd. Please adopt the information above and build a fictitious trade company on the Internet.
Unit 1 Introduction to English Business Letter Writing
《商务英语函电》
Content
Knowledge Objective Skill Objective Warm Up Business Situational Design Specimen Letters Notes
Know the writing principles of business letters
Specimen Letters Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training

商务英语函电Unit 1 Business Letter-writing

The following are two letters with the same content. Please read them and think about which one is better. Give the reasons for your judgment.
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.

国际商务函电第一章：Basic Konwledge of Business Letter Writing

– The goods not only differ in quality, but also in price. – The goods differ not only in quality, but also in price.
(7) Courtesy 礼貌
• The following guidelines can help us： – Avoid irritating, offensive or belittling statements; – Answer letters promptly; – With diplomacy and tact discrepancy can be overcome and settled without ill-will on either side; – You must also adopt the right tone.
1.Functions of Business Letters
• Business letters are one of the best ways to ensure that your message is accurately received. • Business letters also serve as a part of a company’s permanent record. • Letters also function as written contracts, fully recognized by the courts. • Letters can help to build goodwill between you and your clients, creditors, suppliers, and other public groups.

国际商务函电第一章

find a copy of the brochure requested.
Thank you for your fax of …. I’m enclosing the brochure you asked for.
4.Conciseness 简洁明了
------Say what you have to say in the fewest possible words without losing clarity and courtesy. Omit trite expressions Avoid unnecessary repetition and wordy statement Include only relevant facts courtesy Organize effectively
II. Arrangement of the subject
The layout of business letters Establishment of business relations and credit status enquiries Enquiry and offer Counter-offer Order placing and replies Terms of payment (Establishment of L/C and amendment) Transport Packing Insurance Complains and claims
Compare:
Your E-mail is not clear at all. I can’t understand it.
If I understand your E-mail correctly….
If the goods were really damaged in transit, as you allege, we …

(完整版)《商务英语函电教程》Unit1商务信函写作基础

➢ These are marked “Our ref:” and “Your ref:” to avoid confusion:
Your ref: AMD/IP
Our ref: WRL/QN
position:
They are often placed two lines below the letterhead.
15 PARKGTE ROAD, LONDON SW12 4NQ. U.K.
Reference
Include:
a file number, departmental code or the initials of the signer followed by that of the typist of the letter.
Letterhead Reference Dateline Inside Name and Address Salutation Subject Line Body Complimentary Close Signature
Letterhead
Letterhead includes the sender’s name, postal address, the company’s logo, telephone number, telex number, cable address and
Shanghai Huali Imp. & Exp. Co., Ltd
Room 606 Plaza Building,
Fax: 86-21-64253378
1302 Meilong Road, 200237
Tel: 86-21-64255578
Shanghai, People’s Republic of China E-mail:huali188@

Chapter One Business Letters (商务信函) business_letter_外贸函电

Chapter One Business Letters (商务信函)1.1IntroductionBusiness letter is the most frequently used form of communication. Business executives are supposed to write good business letters as to carry out business routine efficiently.All business letters have two main functions. One is to ask for and give a reply to an enquiry, offer, order or complaint. The other one is to keep a record of all the important facts for ready reference. An effective business letter will say what the writer wants it to say clearly and simply.A business letter that is neat, easy to read, and present a professional image will leave a good impression on the reader.1.2Writing Guide1.2.1The Essentials of Business Letter Writing——7 “Cs” principlesClarity清晰: Try to express yourself clearly. Keep in mind the purpose of the letter; Use appropriate words in correct sentence structures; A void ambiguous sentences. Conciseness简洁: Say things in the fewest possible words. Try to avoid wordiness or redundancy. Courtesy礼貌: Not mere politeness. Always keep in mind the person we are writing to, see things from his point of view, visualize him in his surroundings, see his problems anddifficulties and express our ideas in terms of his experience.Consideration体谅: It emphasizes Y ou-attitude rather than We-attitude.Keep the reader’s request, needs, desires, as well as his feelings in mind.Correctness正确: Appropriate and grammatically correct language, factual information and accurate reliable figures, as well as the right forms and conventions.Concreteness具体: Make the message specific, definite and vivid.Completeness完整: Provide all the information and data necessary for a specific issue.1.2.2 The Structure of business lettersLetterhead 信头The letterhead indicates the name, address, telephone, fax number and E-mail address of the company sending the letter. Many companies use letterhead stationery. If letterhead stationery is not available, you can type the heading, which includes a return address, and leaves about a two-inch top margin.Reference 编号The reference may include a file number, department code or the initials of the signer followed by that of the typist of the letter. Type the reference number below the letterhead in short form as“Our ref.:”for the sender’s reference number, and “Y our ref.:”for the recipient’s. The purpose of this is to facilitate filing of the letter, link it with previous correspondence.Date 日期There is no rule for the date placement. If you use letterhead stationery, place the date one to three blank lines beneath the letterhead. If without letterhead, place the date immediately below the return address. Writing date in English goes in two styles:American Style-- The standard order: month, day, year. Example: September 12, 2008.British Style --The standard order : day, month, year. Example: 12 September, 2008.Mailing or In-house Notation 邮递方式Mailing notation shows the specific means of delivery for the convenience of verification. Besides there are two other commonly used forms of mailing notation, e.g. by courier and by EMS. Type them two lines below the date and in all capital Letters.Mailing notations: e.g. “special delivery”, ”airmail”, ”registered mail”, “certified mail”In-house notations: e.g. “personal”, “confidential”.Inside name and address 封内名称及地址It should include some or all parts of the following: the name of the recipient, the department name, company name, suite or room number, street address, city, postcode, state/province and country. It appears on the left margin and usually starts two to fourlines below the date. It appears exactly the same way as on the envelope.Precede the addressee’s name with a courtesy title (such as Mr., Ms. or Dr.) The person’s job title can be placed on the same line of the person’s name, or on the line below.e.g.: （1）Mr. Dick Eaton, President （2）Ms. Patricia T. HigginsAssistant V ice PresidentIf the name of a specific person is unavailable, you may address the letter to the department, followed by the name of the company.e.g.: （1）Customer Service DepartmentAcme Construction CompanyAttention Line 主送，The attention line is used to name the specific individual the letter is addressed to. It is usually placed between the inside address and the salutation or within the inside address and centered over the body of a letter in the indented style. Its abbreviation is Attn.. It suggests that the sender hopes the letter receives the immediate attention of a certain person or a specific department. Salutation 称呼The salutation is the polite greeting with which a letter begins. Place it twolines below the inside address. The salutation should correspond to the first line of the inside address, The customary formal greeting in a business letter is “Dear Sir”or “Dear Madam”used for addressing one person; and “Dear Sirs”, “Dear Mesdames” or “Gentlemen”for addressing two or more people. If the addressee is known to you personally, a warmer greeting such as “Dear Mr. Smith”is preferred. Quite often now companies are owned and /or managed by women, and it is more and more customary to use the greeting: Dear Madam or Sir, if you are not sure whether the letter will be read by a man or a woman. If the addressee is a group, use “Ladies and Gentlemen”. Or you may use a polite description, such as “Dear Friends”, “Dear SPA supporters”. End the salutation with a colon, or a comma.Subject Line/Caption 标题或事由The subject line is the general idea of a letter. It calls recipients’attention to the topic of the letter. It is often inserted between the salutation and the body of a letter, usually two lines below the salutation. It is also useful as a guide for filing. Some companies omit the word “Subject:”, some replace it with “Re:”or “re:”(meaning “regarding”), and some underline the subject line. The following forms are commonly used:SUBJECT: SALES CONFIRMATION NO. 5678 FOR 300MT OF SOYBEAN OILSubject: Sales Confirmation NO. 5678 for 300Metric Tons of Soybean OilBody 正文This is the most important part of a letter. It expresses your idea, opinion, purpose and wishes, etc. It usually begins one or two lines below the salutation. Lines within a paragraph should be single-spaced and double-spaced between paragraphs.Complimentary Close 结束敬语The complimentary close is purely a matter of custom and a polite way of bringing a letter to a close. It appears one or two lines below the last line of the body. Capitalize the first word and end with a comma. The main words in complimentary closure are as follows: sincerely, faithfully, cordially, respectfully and truly. These words may appear in any of these combinations: Y our sincerely, Sincerely yours.Signature 签名The writer’s signature consists of a handwritten signature and a typewritten signature. Type the name under the complimentary closing, leaving enough blank lines (usually leave three blank lines) to sign your name. Never “sign”with a seal or stamp. Then type the signature identification and title. The writer’s signature should be placed between the complimentary closure and the typed signature.Multiple-Page Letter Heading 多页信的标题When typing a multiple-page letter, use letterhead for the first page. The following page or pages should have the same quality, size and color as the first page. The multiple-page heading bears the name of the recipient or his/her organization, the pagenumber, and the date.Reference Initials 主办人代号Consisting of the signer’s initials in capitals followed by a slash or colon followed by the lowercase initials of the person preparing the letter, this item serves as reminder of who prepared the letter. It should be placed at the left margin, two or three lines below the signature. When you type your own letter, don’t use initials. When the signature block includes the writer’s name, use only the typist’s initials. Reference initials are usually given in the form of “author’s initials/typist initials”, or “author’s initials: typist initials”.Enclosure Notation 附件When there is something enclosed with the letter, type the word “Enclosure”, or an abbreviation of it （Encl.）in the bottom left-hand, a double spaces under the reference initials, with a figure indicating the number of enclosures, if there are more than one.Y ou can use any of the following styles:Encl. :Enclosure:1. Purchase Order No. 12342. Check No. 123Carbon copy Notation 抄送When you send a copy of the letter to a third person, place a notation directly below the enclosure notation or reference initials. The copy notation is indicated with “C.C.”, or “c.c.”which is a holdover from the days of carbon copies. Many companies are now using “P.C.”(for photocopy).Postscript/P.S. 附言If you wish to add something you forget or for emphasis, you may usually add the postscript two lines below the carbon copy notation. Postscript may be preceded by “P. S.”, but this is not strictly necessary. In business letters, postscript is not commonly used, while in personal letters, it frequently appears. This item is usually used in the informal styles of letters.The adding of a P.S. should, however, be avoided as far as possible, since it can appear as afterthoughts, indicating a lack of planning. But studies show that postscripts are one of the first things people read and remember, especially when it is handwritten. It sometimes serves the purposes as a message that requires emphasis, or as a personal note.Look at the following example to see where the different parts go in a business letter.P.S.: Y ou get 5% discount if you book the space by the end of this month.1.2.3 The Formats of a business letterThere are various ways in which the component parts of a business letter can be laid out on the page. Choice of letter format is a matter of individual taste, but it is better to follow established practice, to which the business world has become accustomed. A good plan to make correct practice habit is to adopt one form of letter format and stick to it. The three main formats are as follows.1. Blocked Format With this letter style, all letter parts begin at the left margin. Because this style can save the typist’s time, so it has come to be much widely used and preferred now. The loss of clarity occasioned by the absence of indentations may be made good by increasing the number of separating line-spacing between paragraphs.2. Semi-blocked Format Like blocked format, all letter parts begin at the left margin, except the dateline, complimentary closing, company signature and writer’s identification, which are set against the right-hand margin. They are placed in this position for filing and reference purposes. It is also named as a modified blocked format.3. Indented Format The indented format may follow the same layout as either the blocked or semi-blocked formats, but will differ in that the paragraphs will each be indented by four or five spaces. It is a traditional format, especially in Britain.1.2.4 The Format of envelopes The envelope should match the stationery in color and style. Most companies have the return address in the upper-left corner of the envelope, giving the sameinformation as the letterhead. Otherwise you must type or write your return address the same way as you do for the inside address, usually in smaller typeface than the name and address of the receiver.Name and address of the receiver is always single-spaced with all lines aligned on the left, and they should be in all capital letter, with no punctuation at the end of each line. The order in writing the address is from the smallest division to the largest, just opposite to the Chinese custom in writing addresses.The in-house notation is placed three lines down the return address and is in all capital letters. The stamp is put at the upper right corner of the envelope with mailing notation, if there are any, given in all capital letters below the stamp.The format of the address on the envelope can be in blocked or indented style, but it is better to keep the same format with the inside address of the letter.1.3 Letters for example。

外贸英语函电business english correspondence

. 2 注意修饰词的位置 Com pare the following three pairs of sentences:
Pair 1:--We can supply 50 tons of the item only;
-- We can only supply 50 tons of the item.
3. Features
1. It has its unique language style and jargons ; e.g. We are in the market for silk blouses and
should be pleased if you could kindly quote us your keenest prices for the goods below 2. It is full of business terminations and abbreviations; e.g. Offer quotation order counteroffer letter of credit CIF FOB 3. There is a close relations between EBC and international trade e.g. ASA :AMERICAN STANDARD ASSOCIATION
2
quotations and offers
3
Conclusion of business letter
Steps of an all-round transaction
Execution of orders
5 6
Payment Packing，shipping and insurance Complaint claim and adjustment

unit 1 世纪商务英语外贸函电

wwwthemegallerycomunit1unit1fundamentalsofmodernbusinessletterwritingfundamentalsofmodernbusinessletterwriting现代商务函电写作的基本知识现代商务函电写作的基本知识世纪商务英语外贸函电logo1thebasicrequirementsofbusinessletterwritingthebasicpartsofbusinesslettersthebasiclayoutformatofbusinessletters?partone?parttwo?partthreecontentscontentslogowwwthemegallerycom2addressingenvelopespracticaltraining?partfour?partfivepartonepartonethepurposesofcommunicationa
LOGO
Part One
3. Clearness/Clarity (清楚) Make sure that your letter is so clear that it cannot be misunderstood. A
point that is ambiguous in a letter will cause trouble to both sides, and further exchange of letters for explanation will become inevitable, thus time will be lost. You must try to express yourself clearly. To achieve this, you should keep in mind the purpose of your letter and use appropriate words in correct sentence structure to fully convey your meaning. When you are sure about what you want to say, say it in plain, simple words. Short, familiar, conversational and straightforward English is what is needed for business letters.

商务英语函电 (1)

Practice Training Skill Training
《商务英语函电》
Unit 1 Introduction to English Business
Байду номын сангаас
Knowledge Objective
Knowledge Objective Skill Objective
Warm Up
Business Situational Design
Unit 1 Introduction to English Business Letter Writing
《商务英语函电》
Content
Knowledge Objective Skill Objective Warm Up Business Situational Design Specimen Letters Notes
Warm Up
Business Situational Design
Specimen Letters Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Generally speaking, the basic functions of a business letter should be: (1) to ask for or give a reply to information; (2) to place or to accept an offer; (3) to cope with matters or disputes concerning business. With the fast rhythm of the international trade and great changes of the information, nowadays, business people prefer the writer states the purpose of his letter briefly, and the letter is short and friendly. The language of the letter is simple, clear and direct. Therefore, there are certain essential principles of modern business letters, namely (1) Clearness; (2) Conciseness; (3) Courtesy. Firstly, the business letter must clear exactly to avoid unnecessary misunderstanding. An ambiguous point may cause time lost and it costs, too. Secondly, since a letter is written for a reader, an over long and complicated letter has more possibility to confuse the reader which worst leads to delays in business. Hence, the wordy business jargon should be eliminated as well as the long and complicated sentences better be simplified which help to make a business letter clearer and more concise. At the same time, it probably means an earlier reply. Finally, before the writer goes on the detail of a business letter, please keep “your readers” in mind. The writer should always remember the person he or she is writing to, be in the reader’s position. Courtesy and respect are the best policy in the business writing. A standard business letter consists of seven parts: the letter-head, the date, the inside name and address, the salutation, the body, the complimentary close and the writer’s signature and official position. The seven parts will be introduced in the following specimen letters.

商务函电范文(中英文对照哦)

商务函电范文（中英文对照哦）第一部分：1.请求建立商业关系2.回复对方建立商业关系的请求3.请求担任独家代理4.拒绝对方担任独家代理5.同意对方担任独家代理6.借引荐建立业务关系7.邀请参观贸易展览会8.与过去有贸易往来的公司联系9.确认约会10.感谢客户订货11.向长期客户推销新产品12.为商贸指南兜揽广告13.请求客户作推荐人14.通知客户价格调整15.说明价格调整原因16.回复感谢信17.请客户征询其它公司18.改善服务19.拒绝客户的要求20.应付难办的客户21.祝贺新公司成立22.非正式的预约要求23.物色代理商24.欢迎新代理商25.要求约见26.拒绝约见27.同意约见28.欢迎新客户29.终止商业关系A1.第一次询价A2. 答复第一次询价A3钢螺钉询价A4答复钢螺钉询价A5.询问盘子价格细目A6.索取样品和询价A7 索取临时发票A8 寄送临时发票A9提供代用品报价A10订购商品A11开具所需商品单并要求尽快装运A12确认订货A13要求按订货单发货A14无法供货A15拒绝订货A16再次订货A17拒绝接受再次订货A18拒绝特别订货要求A19招标A20要求按期发货A21收到订单及供货安排A22原订单与现价有出入A23通知需延期交货B1 报实价B2主动报价B3敦促买主接受报价B4还价B5拒绝还价条款B6对价格作出让步B7加价前作出优惠B8提出降价要求以便订货B9订货前说明要求降价原因B10再次要求削价B11对议价信件的回复B12同意削价并附价格单B13不同意削价并进行解释和说服B14婉言拒绝降价要求C1寄送销售合同C2寄送销售确认书C3确认购货C4买卖成交C5寄回连署文件C6建议用信用证付款C7答复用信用证付款的建议C8要求分期付款C9答复分期付款的要求C10要求直接付款C11答复直接付款的要求C12说明付款条件C13要求修改付款条件C14同意修改付款条件C15要求按承兑交单付款C16答复按承兑交单付款要求C17要求开立信用证C18要求认可信用证C19修改信用证C20延长信用证期限C21消除误会C22要求付清余款C23要求提供信用资料C24拒绝特别贷款C25拒绝赊销C26按现金提货方式订货C27催缴通知C28过期帐项的催款单C29延迟付款C30通知逾期缴交帐款D1说明标记要求D2说明包装要求D3催促装运安排D4装运通知D5要求早日装运D6介绍集装箱服务D7建议部分装运D8通知部分装运D9介绍集装箱装运1、请求建立商业关系Rogers Chemical Supply Co. 10E.22StreetOmaha8,Neb Gentlemen: We have obtained your name and address from AristoShoes, Milan, and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations. If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。

国际商务函电双语教程chapter 1

common requirements in the writing of a business letter
Following guidelines must be bserved:
(1) Make a long story short and try to avoid wordiness;
(2) Avoid the out-of-date commercial jargons and try to use modern English; (3) Avoid unnecessary repeat; (4) Build effective sentences and paragraphs.
CHAPTER 1
Basic knowledge of Business Letters and Foreign Trade Procedures
（商务信函基础知识与外贸交易程序）
An Overview of Business Letter and Writing Guidelines Structure of Business Letters Format of Business Letters Envelopes Addressing Some other forms of Business Letters General Procedures of Foreign Trade Useful Expressions Key to Exercises
common requirements in the writing of a business letter
There are some common requirements in the writing of a business letter, especially for the body of the letter, which are known as the “7Cs”:

国际商务函电Chapter one

课程考核说明
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ቤተ መጻሕፍቲ ባይዱ
考核能力要求 1.能够遵循正确、具体、清晰、完整、礼貌、体贴、简洁等外贸英语函电写作原则，掌握常用信函格式和标准信函结构； 2.能够掌握国际贸易术语、专业句型习惯表达方法，熟悉外贸合同、信用证条款，了解外贸英语函电语言的发展状况； 3.能够熟练处理建立业务联系、询盘、报盘、还盘、订货、成交、付款、信用证、包装、装运、保险、投诉与索赔、代理等外贸英语函电各项环节的具体业务，运用书面英语与客户有效交流，实现不同交易环节的业务目的； 4.能够利用巧妙的写作技巧，在贸易谈判中有礼、有据、有利，立足长远，促成交易，实现利润最大化。考试形式学生最终成绩由平时成绩、期末考试成绩二部分组成。平时成绩由学生的出勤、课堂表现、作业组成。期末考试采取闭卷笔试形式。成绩测评方法总评成绩采用百分制按如下比例评定：平时成绩（出勤=10分、课堂表现=10分、作业 =30分）占总评成绩的50%；期末考试成绩占总评成绩的50%。
International Business Correspondences (English for Business Communication)
主讲教师：杜顺主讲教师： E-mail: dushun@
Contents
communication---an Chapter 1 Written communication--an overview Chapter 2 Establishment of Business Relations Chapter 3 Inquiries and replies Chapter 4 Making Quotations & Offers Chapter 5 Counteroffers & Declining Orders Chapter 6 Acceptance & Orders

国际商务英语 Chapter 1 Basic Knowledge of Business Letter Writing[精]

Even when the firm’s name is the name of a single individual, the salutation of plural form is preferred
In writing to a firm consisting of both men and women, or even to a firm consisting of women alone, the salutation of “Gentlemen” is preferably used.
12. Carbon Copy
13. Postscript
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Ⅱ. The Ways of Using the Writing Parts and Their
Standardized Designs
1. Letterhead
Letterhead includes the sender’s name, postal address, post code, telephone number, fax number, E-mail address, etc. Usually big firms engage experts to design their attractive letter paper, with their well-balanced letterheads, sometimes even with trademarks pre-printed on it in order to strengthen their firms’ impression and enhance their firms’ prestige. The best way is to print the letterhead in the up-center, because the letterhead printed in the upcenter will offer a well balanced appearance to others, and using different forms and sizes of both English alphabets and Chinese characters will especially show a very smart and wonderful design of the letterhead.

商务英语函电实训 Unit (1)

Unit 1 Foundamentals of Business Writing
Reference to Future Contact

I look forward to ...
hearing from you soon. meeting you next Tuesday.
seeing you next Thursday.
professional tone to your English business letters.
Unit 1 Foundamentals of Business Writing
The Start
Dear Personnel Director, Dear Sir or Madam: (use if you don't know who you are writing to) Dear Dr, Mr, Mrs, Miss or Ms Smith: (use if you know who you are writing to, and have a formal relationship with - VERY IMPORTANT use Ms for women unless asked to use Mrs or Miss) Dear Frank: (use if the person is a close business contact or friend)
Unit 1 Foundamentals of Business Writing
Unit 1 Foundamentals of Business Writing
1.Guide to Basic Business Letters
The basics of good business letter writing are easy to learn. The following guide provides the phrases that are usually found in any standard business letter. These phrases are used as a kind of frame and introduction to the content of business letters. At the end of this guide, you will find links

国际商务函电：Chapter 1

2.6 Considerateness
Considerateness means you should be considerate of your reader. Considerateness emphasizes You-attitude rather than We-attitude. Compare the following sentences:
the importance of business letter writing; the principles of effective business letter writing; how to use appropriate styles and tones in business letter writing; how to write good-news letters and bad-news letters.
2.2 Concreteness
Concreteness means being specific, definite and vivid rather than vague, general and abstract. Compare the following sentences:
(1) Poor: Please send us your catalogues on tools. Better: Please send us your catalogues on hand tools. We are particularly interested in hand tools for use in gardening. Reason：A large company may have several catalogues concerning different kinds of tools and is not likely to send all of them.

《国际商务英语函电》课件-unit_1_信函写作1

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What are the functions of all business letters?
▪ 1) To ask for and give a reply to an enquiry, offer, order or complaint.
▪ 2)To keep a record of all the important facts for ready reference.
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1）Heading or Letterhead (信头)
信头对于任何信件来说都是重要的组成部分，商业信函和官方公函尤其如此。
一般社交信函的信头包括发信人的姓名、地址、邮政编码、电话号码、电传及传真号码以及email地址等，置于信笺右上角。
大多数商业信函和官方公函的信头一般采用社交信函的信头，多数是专业设计的，且是已事先印制好的信头（printed heading）,进行联系时最好使用印有本公司或单位信头的信笺，
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封内地址可采用齐头式（block style），也可采用缩进式（indented style）,齐头式较为普遍，但采用缩进式时，信函的其他部分也必须都采用缩进式。
缩进式
Mrs. Miriam Schwarts
1280 Coleman Avenue
Omaha, Nebraska, U.S.A. 68014 如果信函时写给公司而不是个人的话，则应先
Salutation:
__________________________________________ _____________________B_o_d_y__________________ __________________________________________ __________________________________________ __________________________________________