商务英语综合教程第4册Unit.ppt
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体验商务英语综合教程4(第二版)电子教案Unit 7
• They provide information enabling customers to compare different technologies and give information about promotional offers.
• They have developed customised webpages for large corporate customers offering a customised service and customised prices.
Unit 7
❖ Vocabulary
Success Online
❖ Listening
Internet terms
❖ Reading
Internet shopping
❖ Language Review
Conditionals
❖ Skills
Presentations
❖ Case study
KGV Europe
talk about e-commerce. Check that you
understand their meaning. Use a dictionary to
help you.
browse directories hits keyword locate net online search search engines site surfers traffic
• They have developed customised webpages for large corporate customers offering a customised service and customised prices.
Unit 7
❖ Vocabulary
Success Online
❖ Listening
Internet terms
❖ Reading
Internet shopping
❖ Language Review
Conditionals
❖ Skills
Presentations
❖ Case study
KGV Europe
talk about e-commerce. Check that you
understand their meaning. Use a dictionary to
help you.
browse directories hits keyword locate net online search search engines site surfers traffic
商务英语综合教程第四册Unit 1 Business Organizations
3.The vast majority of small businesses start out as sole proprietorships.
绝大多数的小型企业都是由独资经营开始的。
sole n. 鞋底;脚底;基础;鳎目鱼 adj. 唯一的;单独的;仅有的 vt. 触底;上鞋底 例:Practice is the sole criterion of truth. 实践是检验真理的唯一标准。 This soldier was the sole survivor of the battle. 这名士兵是这场战斗唯一的生还者。 We will increase our turnover if you appoint us as your sole
buy out life span account
access to take into
set forth consult with start out at risk
liable for sort out make a choice from
separate
1. Large companies can easily ________ the shareholders of small companies.
1. What is the main topic of the passage?
The topic of the passage is Forms of Business Organizations.
绝大多数的小型企业都是由独资经营开始的。
sole n. 鞋底;脚底;基础;鳎目鱼 adj. 唯一的;单独的;仅有的 vt. 触底;上鞋底 例:Practice is the sole criterion of truth. 实践是检验真理的唯一标准。 This soldier was the sole survivor of the battle. 这名士兵是这场战斗唯一的生还者。 We will increase our turnover if you appoint us as your sole
buy out life span account
access to take into
set forth consult with start out at risk
liable for sort out make a choice from
separate
1. Large companies can easily ________ the shareholders of small companies.
1. What is the main topic of the passage?
The topic of the passage is Forms of Business Organizations.
商务英语综合教程第4册Unit2.ppt
And although Hitler and Mussolini … with balance-of-power reasoning. Despite the fact that Hitler and Mussolini shared something in common in terms of fascist designs for their societies, the alliance of Italy with Germany went against balance-of-power reasoning.
Technically 专门地,技术上地,工艺地 The word “technical” is derived from the word “technique”; while a seemingly alike word “technological” is derived from the word “technology”. “Technical” means having special skill or practical knowledge especially in a mechanical or scientific field or used in or peculiar to a specific field or profession. e.g. a technical adviser 技术顾问 technical terminology 专门词汇,技术术语
体验商务英语综合教程4(第二版)电子教案Unit 4 Success
logo.
g) issues ……s…har…es…. which are worth millions on the stock market.
h) has its …he…ad…qu…arte…rs. in a prestigious location. i) has branches and …su…bs…idia…rie…s . all over the world. j) treats its employees well and is ……pe…op…le …. orientated.
4.2 mp3
1. What are the main factors of Catherine Ng’s success?
Vision and strategic planning; use of management tools such as SWOT analysis; use of the Internet for marketing; development of a customer relationship management system.
Starting up
D Complete these statements using words from the box.
Leader
customer
workforce subsidiaries
g) issues ……s…har…es…. which are worth millions on the stock market.
h) has its …he…ad…qu…arte…rs. in a prestigious location. i) has branches and …su…bs…idia…rie…s . all over the world. j) treats its employees well and is ……pe…op…le …. orientated.
4.2 mp3
1. What are the main factors of Catherine Ng’s success?
Vision and strategic planning; use of management tools such as SWOT analysis; use of the Internet for marketing; development of a customer relationship management system.
Starting up
D Complete these statements using words from the box.
Leader
customer
workforce subsidiaries
新标准商务英语综合教程 4 Unit 1 (2)
produce is more delicious.
Biblioteka Baidu
T ( ) 5 Globalization helps Carpigiani spread its ice cream among the swelling
middle class.
Previous page
HOME
Next page
Reading A
➢ resort v. to do something extreme or unpleasant in order to solve a problem 采取,
诉诸
e.g. There are hopes that the conflict can be resolved without resort to
Language Work
Detailed Study of the Text
words
➢ composite n. something made up of different parts or materials ( 由不同部分或材料组
成的)混合物
e.g. The document was a composite of information from various sources. 这份文件是不同来源信息的综合。
1 How did Gino Cocchi turn the company around?
Biblioteka Baidu
T ( ) 5 Globalization helps Carpigiani spread its ice cream among the swelling
middle class.
Previous page
HOME
Next page
Reading A
➢ resort v. to do something extreme or unpleasant in order to solve a problem 采取,
诉诸
e.g. There are hopes that the conflict can be resolved without resort to
Language Work
Detailed Study of the Text
words
➢ composite n. something made up of different parts or materials ( 由不同部分或材料组
成的)混合物
e.g. The document was a composite of information from various sources. 这份文件是不同来源信息的综合。
1 How did Gino Cocchi turn the company around?
外研社2023新视野商务英语综合教程4:第二版教案unit5
教案
课程名称:___________________________________ 课时:___________________________________ 班级:___________________________________ 任课教师:___________________________________ 教材:_《新视野商务英语综合教程4(第二版)》_
Unit 5 Mergers and Acquisition
Unit Overview (单元概览)
By studying this unit, you are expected to:
●understand the definitions and features of merger and acquisition;
●learn some famous M&A cases;
●learn some M&A strategies;
●know how to make slides for PowerPoint presentation by summarizing the main
ideas.
Lead-in (主题导入)
Task 1
●Ask the students to search the Internet for the definition.
●Ask them to talk about the differences of the two concepts based on the
definitions.
●Ask them to define the two terms in their own words if possible.
体验商务英语综合教程4(第二版)电子教案Unit 4 Success
nepotism
The unfair use of power in order to get jobs or other benefits for your family or friends. 魅力, 领袖气质
Starting up
C What are the best indicators of an individual’s level of success? How important are the following in your culture?
Starting up
A What makes people successful? Add more words to the list below. Then choose the five most important.
Hale Waihona Puke Baiducharisma drive
looks nepotism
discipline
Vidal Sassoon was a British hairdresser, businessman, and philanthropist. Establishing himself in the US in 1965, he opened the first chain of worldwide hairstyling salons, complemented by a line of hair-treatment products that became an international brand.
体验商务英语综合教程4(第二版)电子教案Unit 7
Unit 7
❖ Vocabulary
Success Online
❖ Listening
Internet terms
❖ Reading
Internet shopping
❖ Language Review
Conditionals
❖ Skills
Presentations
❖ Case study
KGV Europe
Listening C 7.3 Listen to the final part of the interview and Success online say if the following statements are true or false.
7.3 mp3
1. People will be less worried about security. True
1. Dell has a ...........d..i.r..e.c..t..r..e..l.a.t.i..o..n..s.h...i.p.............
with its customers. 2. They don’t use ....d..i.s..t.r..i.b..u..t..o..r.s.... to sell
directories: lists of sites of similar organisations, or of sites with information on particular topics.
❖ Vocabulary
Success Online
❖ Listening
Internet terms
❖ Reading
Internet shopping
❖ Language Review
Conditionals
❖ Skills
Presentations
❖ Case study
KGV Europe
Listening C 7.3 Listen to the final part of the interview and Success online say if the following statements are true or false.
7.3 mp3
1. People will be less worried about security. True
1. Dell has a ...........d..i.r..e.c..t..r..e..l.a.t.i..o..n..s.h...i.p.............
with its customers. 2. They don’t use ....d..i.s..t.r..i.b..u..t..o..r.s.... to sell
directories: lists of sites of similar organisations, or of sites with information on particular topics.
实用商务英语综合教程Unit 4 Social Manners
Unit 4 Social Manners
Listening and speaking Intensive Reading Fast reading and Case Study Grammar and Writing
Listening and speaking
I. Teaching objectives
VI. Teaching aids: a disc player and the disc.
V. Teaching length: 90 minutes.
IV. Teaching procedure:
Step1. Greet the class and announce the tasks for the periods.
Ss are expected to learn to: listen for specific information about etiquette for meeting clients for the first time and table manners; listen for specific information to fill in the gaps in the conversations; retell the main points heard; role-play and practice in the everyday life social etiquette for meeting clients and table manners.
Listening and speaking Intensive Reading Fast reading and Case Study Grammar and Writing
Listening and speaking
I. Teaching objectives
VI. Teaching aids: a disc player and the disc.
V. Teaching length: 90 minutes.
IV. Teaching procedure:
Step1. Greet the class and announce the tasks for the periods.
Ss are expected to learn to: listen for specific information about etiquette for meeting clients for the first time and table manners; listen for specific information to fill in the gaps in the conversations; retell the main points heard; role-play and practice in the everyday life social etiquette for meeting clients and table manners.
体验商务英语综合教程4(第二版)-电子教案-Unit 1 Communication
Unit 1 Communication
制作者:丁亚军、邓琳、府涵璐、徐超男、胡梦琦、张柯冉
Overview
❖ Vocabulary
Good Communicators
❖ Listening
Improving Communications
❖ Reading
Internal Communication
b) how can they improve in the future?
They can improve in terms of giving more control to customers so that they don’t receive unwanted communications, and ensuring that the timing of any communication is right.
2. Which of the above do you like using? Why?
3. What problems can people have with them?
4. How can these problems be solved?
Which words below apply to good communicators?
1 According to Anuj Khanna: a) why have communications improved in recent years?
制作者:丁亚军、邓琳、府涵璐、徐超男、胡梦琦、张柯冉
Overview
❖ Vocabulary
Good Communicators
❖ Listening
Improving Communications
❖ Reading
Internal Communication
b) how can they improve in the future?
They can improve in terms of giving more control to customers so that they don’t receive unwanted communications, and ensuring that the timing of any communication is right.
2. Which of the above do you like using? Why?
3. What problems can people have with them?
4. How can these problems be solved?
Which words below apply to good communicators?
1 According to Anuj Khanna: a) why have communications improved in recent years?
Unit 4 Employee Management 演示文稿[267页]
PPT制作:Tan Wanwen
7
Task 2 True or False -1
•1.A best way to engage employees is to give them a sense of ownership in the organization.
•(T)
商务英语综合教程(四) 谭万文编著
2020/7/29
PPT制作:Tan Wanwen
5
(听力)原文-3
•at (15)_________ and managing tasks. So (16)_________ inspiration. (17)_________ executives for raising people’s eyes to the horizon as much as you reward them for holding their noses to the (18)_________.
Employee Management
Unit 4
2020/7/29
商务英语综合教程(四) 谭万文编著
1
Unit 4
Contents
Lead-in Activities
Intensive Reading
Exercises
Grammar
Supplementary Reading
体验商务英语综合教程4(第二版)电子教案Unit 3
10. Relations between the two countries have been
endangered / fostered by official visits and trade
delegations.
8
Vocabulary C Match the following sentence halves. Then make
4
Starting up
C 3.1 Listen to the interview and check the predictions you made in Exercise B.
3.1 mp3
D Answer the questions in the quiz. Then turn to page 153 to find out how good you are at
Fra Baidu bibliotek
7. We could not agree on several points so we broke off /
cut off talks regarding a joint venture.
8. The success of our new product launch was resumed /
build up relations cement foster develop encourage establish improve maintain strengthen promote restore resume
综合商务英语教程四册4章WTO and China
2. Team Work:
• Please find an example on the Internet about the trade
barrier, and the ways that WTO have solved their problems.
• Present your findings to your classmates in group of four.
2. Speaking
• Summarize the rule of reading decimals and
percentages.
• Tell your partner what information is reflected by these
data
Sum-up
• In this unit, we learnt:
development.
2. Work in pairs with your partners.
• Describe this picture. Who are in this situation? What
happened between them?
• How to deal with it by WTO?
personal life?
2. Speaking
• Here is a table about the average tariff comparison of
综合商务英语教程四册4章WTO and China
personal life?
2. Speaking
• Here is a table about the average tariff comparison of
some product between China and World. Please read the numbers in the table, and describe the trend of agriculture trade development in the table.
global economic governance? 3. Please summarize the four messages about China which
Mr. Pascal Lamy mentioned in this lecture. 4. Use your own words to talk about the role of China in
When the learners finish learning this unit, they should be able to
• understand basic concepts concerning WTO • list some responsibilities of WTO • understand the meaning of WTO to the world economic
2. Speaking
• Here is a table about the average tariff comparison of
some product between China and World. Please read the numbers in the table, and describe the trend of agriculture trade development in the table.
global economic governance? 3. Please summarize the four messages about China which
Mr. Pascal Lamy mentioned in this lecture. 4. Use your own words to talk about the role of China in
When the learners finish learning this unit, they should be able to
• understand basic concepts concerning WTO • list some responsibilities of WTO • understand the meaning of WTO to the world economic
商务英语综合教程Book4 Unit5
Activation
Michelangelo Buonarroti
Michelangelo Buonarroti (1475—1564) Italian painter, sculptor, architect, poet and engineer. Most famous works include ―David‖ and the ceiling of the Sistine Chapel.
Warm-up
Background
Detailed Reading
TEXT I
The Myth of the Renaissance in Europe
Jeremy Brotton The idea that man simply “re-found” himself during the European Renaissance ignores something quite fundamental. Jeremy Brotton argues that important developments in trade and science, as well as contact with far-flung empires, were the real causes of this seismic cultural shift.
Activation
Filippo Brunelleschi
商务英语综合教程unit4
following questions.
1. What time do you wake up and go for a class?
2. What time do you finish the last class?
3. What do you do when you go back to your dorຫໍສະໝຸດ Baidu?
If you find that you are struggling to fit all the things you would like to do into your schedule, then it is probably time for a change. The first thing you need to do is spend some time thinking what your priorities are. Think about how you really want to spend your time and identify the things that you enjoy and are important to you. These are the things you need to concentrate on and schedule time for.
C. She goes shopping for food.
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The word “associate” has a number of parts of speech. It is used as a vt in the text. It can also be used as in vi, or a n. or an adj.
1). When used as vi, it, similar to the word “join”, means to join in a form a league.
…nothing is able to stop the stronger from being hostile to its allies as long as that satisfies its owBaidu Nhomakorabea purpose.
And although Hitler and Mussolini … with balance-of-power reasoning.
2). Another meaning of “see” is to give rise to or be characterized by
e.g. The 1990s saw the best economic performance in the United States in three decades.
e.g. a technical adviser 技术顾问 technical terminology 专门词汇,技术术语
However, “technological” means relating to or involving technology, especially scientific technology or affected by or resulting from scientific and industrial progress.
Para 5 Contemporary
Contemporary, contemporaneous, simultaneous, synchronous, concurrent, coincident, concomitant are all synonyms, meaning “existing or occurring at the same time”.
2). Used as n., “associate” may mean a person united with another or others in an act, enterprise, or business. Used in this context, it is a synonym to partner or colleague. 同事,伙伴
Despite the fact that Hitler and Mussolini shared something in common in terms of fascist designs for their societies, the alliance of Italy with Germany went against balance-of-power reasoning.
e.g. David is an ~ editor of Nature magazine. (副主编,助理编辑) an ~ judge 陪审法官 the ~ producer of a film 联合制片人
Para 4
…there is nothing to prevent … suits its purpose.
被同时判处并执行三个无期徒刑。
5). “Coincident” applies to events occurring at the same time without implying a relationship. 同时发生的,巧遇
e.g. The resistance to the Pope’s authority …is pretty nearly coincident with the rise of the Ottomans. (John Henry Newman)
2). “Simultaneous” more narrowly specifies occurrence of events at the same time. 同时的,同时发生的
e.g. The activists organized ~ demonstrations in many major cities.
3). “Synchronous” refers to correspondence(一致) of events in time over a short period.同步的
e.g. The dancer executed a series of synchronous movements.
4). “Concurrent” implies parallelism in character or length of time. 并发的 e.g. The mass murderer was given three ~ life sentences. 那个屠杀群众的凶手
consist in — have sth. as its chief or only element or feature 在于,存在于
e.g.这计划的好处就在于简单易行。 The beauty of the plan consists in its simplicity.
Education does not simply consist in learning a lot of facts.
Odds
Note that the word “odds” is used in a few idioms. 1). Against all the odds 尽管有极大的困难 2). Be at odds 争执,不相称,不和谐 3). By all odds 肯定地,无疑地,远远超过 4). Give odds 给予对方以有利的条件,预测,猜测 5). It makes no odds. 不要紧。 6). Lay odds 给予对方以有利的条件,预测,猜测 7). Odds and ends 剩余物,零碎物件 8). Odds on 胜算,胜利的成分,有一半以上的胜算的 9). Over the odds 超过预期的 10). The odds are against 形势对…不利,可能性不大 11). The odds are in someone’s favor. 形势对某人有利。 12). What are the odds? 那有什么要紧?
1). Contemporary is used more often of persons, contemporaneous of events and facts.当代的,同时代的,同时期的
e.g. The composer Salieri was contemporary with Mozart. A rise in interest rate is often comtemporaneous with an increase in inflation.
Most
The word “most” is often used with many adjectives and adverbs to form the superlative degree. However, in the text, it means very.
e.g. He takes efforts to build a most exciting website.
Technically 专门地,技术上地,工艺地
The word “technical” is derived from the word “technique”; while a seemingly alike word “technological” is derived from the word “technology”. “Technical” means having special skill or practical knowledge especially in a mechanical or scientific field or used in or peculiar to a specific field or profession.
e.g. If his health permits, he will ~ in many important business ventures. As vi, it also means to spend time socially 与某人交往或打交道 e.g. She often ~ with her coworkers on weekends.
“See”, when used in the second meaning, is a synonym to “witness”.
e.g. The last decade has witnessed a significant growth in the use of information technology and information systems.
Unit Two
Unit Two
Intensive Reading
Balances and Imbalances of Power
Para 1
The only check on … forming a league of defense.
The only limitation to the abuse of political power has in every case come from the existence of an opposing power which is equally strong or an alliance of several countries which forms a group of defense.
6). “Concomitant” refers to coincidence in time of events so clearly related that one seems attendant on the other. 相伴的,共存的,附随的
e.g. technological innovation scientific and technological challenges
See — 1).(here means) to know through firsthand experience 了解,明白
e.g. He saw some service in the French and Indian War.
Para 3
Stability in Europe … would-be hegemon.
Great Britain is willing to give full support to the lesser state or coalition when the balance of power was at risk, resulting from the appearance of a potential hegemon, which contributed to stability in Europe.
e.g. He never hangs out with his ~s in the evening.
3). “Associate”, as an adj., means “joined with another or others and having equal or nearly equal status or having partial status or privileges.” (与 某职业或组织)联合的,联盟的,合伙的