Unit 4 Advertisement

Mark Glover was the winner of Pride of Britain ''For in 2002 . And after years of peaceful Award me, always, the cowboy contains the expression only has he said. ''I campaigning, notof flavor,'' he changed public could not think of anything more attitudes, he has helped bring an end to fur convincing than the cowboy organization. to endorse farming in Britain. Lynx is his that famous is the was that it Lynx'sMarlborosloganbest-tastingtook up to cigarette. You could imagine coat but 40 dumb animals to make a furthat the only cowboy likes one to wear it. his coffee strong and his Inhorse powerful tookfast.''one man to take on Mark's case, it and just Mr. Dangoor added: ''Even for women, it isn't the an industry and save the lives of millions of male appeal. It's the flavor animals. endorsement.''
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Reading: Outdoor Advertisement C The cost of a prime-time TV slot is soaring. However, advertising on kiosks is cheap. Outdoor advertising is one of the fastest growing segments in the market.
1marmalade橘子酱2classicalmusic古典音乐3costeffective注重成本效益的6frontofmind意识的前沿意识的前沿7automaticresponse自动反应自动反应赞助暨南大学精品课程项目外国语学院大学英语教学部制作益的4creamcheesespread涂抹奶酪5bombard轰炸8sponsorship赞助9tieup密切联系合作密切联系合作10nutrition营养listening
Verbs:
Vocabulary: Advertising media and methods
Persuade Run Target Publicize Promote Place Launch Research sponsor
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Reading: Outdoor Advertising: B
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Starting up: B
Product a car Reasons for liking the advertisement
“It’s colorful, I like the music and it’s chaotic.”
Levi Strauss “…a very good-looking boy…a great tune…” good(jeans) Renaulቤተ መጻሕፍቲ ባይዱ Clio (car) Dairy Box (chocolate)
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Discussion: Do you agree…
1. People remember advertisements not products? 2. Advertising raises prices? 3. Advertising has a bad influence on children?
1 segments a) a place in a television schedule 2 soaring b) rising quickly 3 mass market c) small open-fronted shops… 4 TV slot d) concerned with non-luxury goods 5 kiosks e) parts of a larger market or category of customers
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D-2: what do these numbers in the article refer to?
18 30 60,000 100,000 90
A The cost of placing an ad on a bus shelter for two weeks B annual value of the world outdoor advertising market C the dollar equivalent of ₤60,000 D the cost of a 30-second prime time TV slot E the length of a prime-time TV slot
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暨南大学精品课程项目 外国语学院大学英语教学部制作
D-1:
Outdoor Advertising
Billboards
Transport
Street Furniture
Bus Shelters
Public Toilets
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D-2: what do these numbers in the article refer to?
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Vocabulary: Advertising media and methods
Media Radio Directories Exhibition Press Mail shots Public transport
Billboards Posters Word-of-mouth Cinema Leaflets television
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Vocabulary: Advertising media and methods
Methods
Jingles Commercials Point-of-sale Endorsement Slogans Sponsorship Free samples
4
Starting up
A: Discuss the 4 advertisements: • • • • • • • • Color Visual appeal Drama Humor Clarity Beauty Glamour Real-life
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Vocabulary ad media and methods Language review articles Skills starting presentation Case study Focus Advertising
Textbook-- page(30-37)
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Discussion: Good and bad advertisements
Good Advertisements: Bad Advertisements: •Subliminal advertising Clever • Boring •involves… Interesting images•that are Out-of-date • Confusing flashed onto a screen so • Focused briefly that they • Disgusting only are noted • Simple • Offensive by the subconscious mind. • Creative • surprising
“It was a funny ad. It just appealed to my sense of fun…” “I just felt I had to have those chocolates and I went out and bought them…an immediate response to an advert.”
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ML Book three unit four overview
Starting up Listening successful advertising campaigns Reading 暨南大学 no reading tasks in this unit
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F: The Advantages And The Disadvantages of:
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Reading: Outdoor advertising – A breath of fresh air Nouns: L9: outdoor advertising appeal 户外广告的吸引力 L14: the last true mass –market medium 最后的真正的大众市场（廉价） 最后的真正的大众市场（廉价）广告媒体 L20: a revolution in the quality of outdoor displays 户外广告展示质量上的巨大革新
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Reading: Outdoor advertising – A breath of fresh air Verbs: L4: is worth…值, 相当于 值 L11: are prompting clients to consider alternatives. 将促使客户考虑其它的广告形式 L39: have been replaced by entertainment, clothing and financial services. 已被娱乐业、服装业、 已被娱乐业、服装业、金融服务业所取代 L48: accounts for…占，占据 占
a short simple tune, often with words, which is easy to remember and is used to advertise a product on the radio or television
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6 20 5
A percentage of outdoor advertising accounted for by street furniture in America. B percentage of the world’s annual advertising spending accounted for by outdoor advertising C percentage of outdoor advertising accounted for by street furniture in Europe