《学术英语(管理)》Unit 6
学术英语教师版Unit6课文翻译
学术英语(医学)教师版U n i t6课文翻译(总7页)--本页仅作为文档封面,使用时请直接删除即可----内页可以根据需求调整合适字体及大小--Unit 6 Text A寻求临终护理数十年前,大多数人在自己家中去世,但是医疗方面的进步已经改变了这一情况。
如今,大多数美国人在医院或是疗养院中度过生命的最终时光。
他们中有些人是为了治疗疾病进了医院,有些可能是选择长期住在疗养院。
越来越多的人在生命的尽头开始选择临终关怀。
死亡没有一个称得上“合适”的地点。
何况,我们死亡的地方,大多数情况下也并非我们可以决定的。
但如果有选择的机会,每个人及其家属,都应该考虑究竟怎样的临终护理最为适合,在哪里可以享受到这样的关怀,家人和朋友能否提供帮助,以及他们应该如何支付相应的费用。
医院及疗养院64 岁的 George 有充血性心力衰竭病史。
一天晚上,他因为胸痛被送入医院。
他与他最亲近的人事先便已决定,在任何情况下都要让医生使用最大努力来延续他的生命。
所以当他需要相应的治疗时,他选择了医院,因为那里有全天候工作的医生和护士。
医院提供一整套的治疗、检查及其他医疗照护。
一旦 George 的心脏出现持续衰竭,医院的重症监护病房(ICU)或冠心病重症监护病房(CCU)就可以提供及时的救护。
尽管医院有相关的规定,在有些情况下执行具有一定的弹性。
如果 George 的医生认为他的病情并没有因为治疗有所好转,并濒临死亡,他的家属可以要求更加宽松的探视时间。
如果他的家属想从家中给他带一些私人物品,可以向工作人员询问物品的尺寸限制或是是否需要消毒。
不论 George 住在 ICU、CCU 还是两病床的病房,其家属都可以要求更多的私人空间。
在医院环境中,对临终病人来说,身边永远会有知道该如何照料他的医务人员。
这一点令病人及其家属得以安心。
已有越来越多的人在生命尽头的时候选择疗养院,因为在这里,护理人员是随叫随到的。
疗养院有时也被称为专业护理所,在临终护理方面有利有弊。
管理学专业英语chapter6 THE NATURE OF GROUPS
Roles
Task
Power and decision-making; Seeking information, giving information, clarifying, summarizing
Social
Gets along together; Encouraging, keeping harmony, gatekeeping
#
1. The number
of members
Title
Decision-making
Table Information Meeting
Meeting
Any number Small group
2. Who should attend the meeting
Needing information
管理学专业英语chapter6 THE NATURE OF GROUPS
Decisionmaking Processes
Tips for Successful
Meetings
Benefits of Groups in Organizations
Types of Groups
The Nature of Groups
• Temporary work groups investigate a particular problem or opportunity and disband when the decision is made.
Task force
Skunkworks
#
Informal groups
• Informal groups are not initiated by the organization and usually do not perform organizational goals.
学术英语综合-Unit-6
4. Speaking
• Analyze the audience and purpose of the speech
5. Writing
• Achieve coherence in research paper writing
Now work in pairs and share your answers with your partner.
9
Unit 6
Text A Overview
Mathematics
Summarize the main ideas of Text A on the basis
of Task 1/Critical Reading and Thinking/Text A.
• Learn to use words or phrases indicating exemplification;
• Comprehend stylistic differences between formal and informal English and acquire some formal expressions
4. Speaking
• Analyze the audience and purpose of the speech
5. Writing
• Achieve coherence in research paper writing
7
Unit 6
Mathematics
Unit Objectives
6. Researching
• Learn to interview peers and summarize what is found from the interview
学术英语综合 Unit 6
Unit 6
Mathematics
Unit Objectives
3. Listening
•Know how to use note-taking symbols and abbreviations
4. Speaking
•Analyze the audience and purpose of the speech
5. Writing
•Achieve coherence in research paper writing
.
Unit 6
Mathematics
Unit Objectives
3. Listening
学术英语 综合
Academic English — An Integrated Course
.
.
Unit 6
Mathematics
Unit Contents
Unit objectives Text A Text B Text C Academic language and discourse Listening Speaking Writing
7. Academic language and discourse
•Acquire some specialized vocabulary of mathematics;
•Learn to use words or phrases indicating exemplification;
•Comprehend stylistic differences between formal and informal English and acquire some formal expressions
学术英语unit 6译文
第六单元Passage A译文课外活动诚然,学校生活颇为有趣。
但机遇也来自你在校外所致力于的活动。
那可能是在体育队中活动,在乐队中表演,做志愿工作或者兼职工作。
这些会给你带来什么呢?你会同志趣相投的人共同探索自己在体育、创造力、社会、政治以及事业方面的兴趣。
你会找到朋友,通过尝试不同的事情你会交往到与你并不相识却志趣相投的人。
学校关注你课堂内外的生活,这真的是一个好消息。
是的,学业排在首位,但你的活动展示了你更多的部分。
除了展示你的兴趣之外,通过课外活动,还能看出你能否1)为某事做出有意义的贡献;2)长期致力于一项活动;3)管理自己的时间,安排优先要做的事情。
学校并不一定支持什么活动都参加的学生。
“我们关注学生对学业外的一项活动专心致志,迸发激情,我们关注深度,而不是广度。
”大学社团主任南希·特希尔解释说。
学校没有必须从事的课外活动的一览表,他们希望看到你独立的一面和一贯的专注及责任感。
在学校找到活动很容易。
能弄清楚参加多少活动才是挑战。
这里有几个窍门:1)当你找到喜欢的事情,坚持去做。
2)不要担心成为俱乐部主席或队长。
关键是你是否做了有意义的事情,台前或幕后。
很多学校,社区和宗教组织都会给你发现自己兴趣和天赋的机会。
你有很多机会去尝试不同的事情。
如果你兴趣广泛,时间充裕,那就在多个领域尝试活动。
例如,为校报写文章的同时在动物保护组织做志愿者。
你可以加入俱乐部,例如拉美俱乐部或犹太俱乐部,从拥有共同背景的学生那里获得支持。
俱乐部或小组也能让你遇到与自己不同的人。
很多青年活动把不同的人们聚在一起,消除人与人之间的隔阂。
马克,住在华盛顿特区的大四学生,对于这一点有深刻的体会。
他通过参加志愿者小组,用棒球帮助了接受特殊教育的孩子和伤残儿童与正常孩子一起活动。
加入俱乐部或团队最基本的理由就是让你有事可做,不必总是盯着墙壁,四处游荡,整个下午都在睡觉。
参加活动的人不容易染上吸烟和喝酒等坏习惯。
参加课外活动也在其他方面对你有益。
学术英语unit 6- 1st fot students
In a tie: useful for describing data. 以平局的方式,打成平局。 Stuart Kerachsky, head of the US National Center for Education Statistics in Washington, D.C.,calls Shanghai“an educational Mecca”that is also much wealthier than the rest of the country. (Para. 5, L1-2)
CET-4 Translation
计划生育(family planning)是中国的基本国策之一。它于1978年开始
实施,30多年来,已取得了显著的效果。它不仅有效地控制了人口的
过快增长,还提升了人口素质。此外,计划生育政策还提高了人们的生 活水平、促进了社会的持续发展。然而,随着社会进一步发展,新问
“它于1978年开始实施”处理为时间状语,用表被动的过去分词短语 implemented in 1978来表达。时间状语“30多年来”译为over the past 30-oddyears,按照英语表达习惯,置于句末。
CET-4 Translation
它不仅有效地控制了人口的过快增长,还提升了人口素质。
Excessive population growth was effectively controlled, with the
quality of people being improved. 第3句“它不仅有效地控制了人口的过快增长,还提升了人口素质” 可用both...and的并列结构来译出,表达为it has both effectively controlled... and improved...。也可将主语转换成“人口的过快增长”,
学术英语Unit 6 课后练习答案
Unit 6 Consumer Behavior
• Text B
The Customers’ Revenge
– – – –
Critical thinking and reading Supplementary analysis Collocations Suggested answers
Unit 6 Consumer Behavior
Text A
Critical reading and thinking
Language Support
2. … this family was in the know and could afford expensive Western brands. (Line 3, Para.10)
Unit 6 Consumer Behavior
东南大学研究生一年级学术英语教科书答案chapter6-8
Unit Six1.3.11. We observed a stronger positive association for rectal than colon cancer.2. We found a positive association between red meat intake specifically and cancers of the esophagus and liver, and a borderline significant positive association for laryngeal cancer.3. Unexpectedly, we found an inverse association between red meat intake and endometrial cancer.1.3.21. Provide a brief synopsis of key findings, with particular emphasis on how the findings add to the body of pertinent knowledge.2. Summarize the result in relation to each research objective or hypothesis3. Relate findings back to the literature or the results reported by other researchers4. Discuss possible mechanisms and explanations for the findings. Compare study results with relevant findings from other published work. Briefly state literature search sources and methods. Use tables and figures to help summarize previous work when possible.5. Discuss the limitations of the present study and any methods used to minimize or compensate for those limitations, or mention any crucial future research directions.6. Conclude with a brief section that summarizes in a straightforward and circumspect manner the clinical implications of the work.2.12Like, like, Although, similarity, similar, most, most, But, equal2.2.12.3In our study, zinc supplementation did not result in a significant reduction in overall mortality in children aged 1–48 months in a population with high malaria transmission. However, there was a suggestion that the effect varied by age, with no effect on mortality in infants, and a marginally significant 18% reduction of mortality in children 12–48 months of age (p=0·045). This effect was mainly a consequence of fewer deaths from malaria and other infections. Any effect on mortality in this trial was in addition to a possible effect of vitamin A supplementation3.2Even though Arizona and Rhode Island are both states of the U.S., they are strikingly different in many ways. For example, the physical size of each state is different. Arizona is large, having an area of 114,000 square miles, whereas Rhode Island is only about a tenth the size, having an area of only 1,214 square miles. Another difference is in the size of the population of each state. Arizona has about four million people living in it, but Rhode Island has less than one million. The two states also differ in the kinds of natural environments that each has. For example, Arizona is a very dry state, consisting of large desert areas that do not receive much rainfall every year. However, Rhode Island is located in a temperate zone and receives an average of 44 inches of rain per year. In addition, while Arizona is a landlocked state and thus has no seashore, Rhode Island lies on the Atlantic Ocean and does have a significant coastline.3.3The following is taken from a discussion section of a research paper.DiscussionA thorough analysis of both …worst‟ and …best‟ rankings shows that the onsite containment technique leads to the best LCA result in the light of the taken hypotheses. Unlike other treatment techniques, onsite containment requires not only few materials (geosynthetics only) but alsosmall-scale excavation works. Actually the more a technique includes heavy technical operations involving materials and equipment, the worst is the result of LCA. This is the case for bio-leaching and offsite landfilling, which include, on the one hand, setting up the bio-leaching device, the treatment of leachates with lime, disposal of waste and cleaning of the site, and on the other hand, removal of soil and the transportation of huge quantities of materials over large distances.As mentioned above, besides the LCA, it is necessary to take into account the ability of techniques to substitute for each other as well as the environmental burdens which may be associated with them. Viewed in this light, it is worth noticing that bio-leaching and offsite landfilling provide complete remediation of the site, contrary to other treatment techniques. Bio-leaching consists of a real onsite decontamination of the polluted soil, which enables bequeathing of a clean site to coming generations. Nevertheless, in addition to a bad LCA result, this emergent technique is still poorly known and its efficiency is not quite proven for large-scale applications as yet. As regards offsite landfilling, if the site is left usable without any risk, the huge quantities of non-stabilized waste, which have to be disposed of in landfill, may disturb the organization of local waste management. This point emphasises the bad result of LCA.In return, if the favorable LCA result of onsite containment is due to light treatment operations, this very thing brings environmental issues up into the long-term. Indeed, only setting-up of awater-resistance device entails onsite storage of huge quantities of non-stabilized soil meaning that the initial problem is actually postponed, but not solved.As regards liming, which gives intermediate LCA results, an embankment of stabilized soil plays an important part in site rehabilitation. Indeed, in the absence of embankment, liming offers no chance of reuse for the whole site, whereas the site becomes partly reusable when an embankment of limed soil is achieved. However, stabilization provided by the liming technique is not reliable in the long term and it cannot be assured that the site will be safe for coming generations.To conclude, with the view to treating the site contaminated by sulfur in the short-term, the LCA has been a useful tool in determining the most environmentally friendly technique: onsite containment has been revealed to offer the best resource productivity.On the basis of these interesting results, it would be useful to take into account a wider range of environmental flows in order to get a more exhaustive inventory. And furthermore, a more conventional LCA format could be achieved by using impact categories (global warming,acidif ication…) as inputs in the multi-criteria analysis, instead of environmental flows.Life Cycle Assessment (LCA)Unit 72.1 Summerizing(Key: This text describes the experience of a Taiwanese man who has lived in Canada for several years. He considers Canadian women better off than Taiwanese. However, he notes some Canadian women feel nostalgic about the days when they received special courtesies. For example, formerly men opened doors for women or paid for their meals. At this time, most Canadians endeavor to treat men and women equally. Women today therefore are expected to cover the cost of their own meals. ) 2.2 Paraphrasing(Key for reference: Aries claims that beginning in the 1400s the way we viewed the family and the actual reality of the family changed. However, the change was so slow and subtle that people at that time did not see it. But the event itself, the growing importance of school, was quite striking. Prior to that time children were educated from the age of seven by being placed out or apprenticed to other families. Once schools were no longer limited to religious study, they replaced apprenticeship as society‟s means of educating the young and initiating them into society.)3.1 Key: EFABDC3.21) The present study is designed to determine what in San Francisco attracts visitors more,…2) The purpose of this investigation is to explore whether employees as well as managers have tobe equally trained for working in…3) This study set out to tackle the rate of juvenile delinquency in 1994 in U. S. A.4) The aim of this study is to determine whether education plays a role in….5) The project undertaken is to evaluate the marketing strategies currently applied by….6) The current study aims to determine whether children sent to daycare or preschool start….7) This project is aimed to explore how the discovery of … may change the way we treat….Unit 8 Writing Abstracts1.3.1 What does the abstract talk about1.3.2Decide how many elements this sample includes and how they function.2Language Focus2.1 Commonly used verbs in abstracts; tenses in abstracts2.2 More verbs and sentences patterns2.2 Verb tenses in abstractsRead the abstract above again and check the tenses in the abstract.3Writing Practice3.1 Abstract writing practice3.1.1A review of groundwater remediation in use today shows that new techniques are required that solve the problems of pump and treat, containment and in-situ treatment.3.1.2The use of a funnel and gate system via a trench has been examined in detail3.1.3The modeling involved an analysis of the effect of changing the lengths of the walls and gate, varying the permeability, and varying the number of gates.3.1.4An important factor in designing the walls is the residence time of the water in the gate or the contact time of the contaminant with the reactive media.3.1.5The results of the modeling and sensitivity analysis are presented such that they can be used as an aid to the design of permeable treatment walls.3.23.3Writing keywords4. Writing project4.1 Get prepared for writing an abstract 4.2 Outline an abstract4.3 According to the above table, draft an abstract and key words for the sample paper. Abstract:“Megacities” are defined as urban areas with more than ten million inhabi tants. By 2015 it is estimated that Asia (where much of the worldwide process of urbanization is taking place) may contain as many as 60 Megacities housing more than 600 million people in total. This number will dramatically increase over the next decades with more than 2 billion people living in Megacities by the end of this century. Low carbon performance is a fundamental aspect of the sustainable planning of a new urban development. Sustainable master planning has four components, namely operating energy use, embodied energy associated with buildings, energy supply infrastructures, another infrastructures such as transport, waste, water, sewage, etc. These aspects need to be understood to inform the concept design at its earliest stage, especially if designing to cater for the needs of global megacities where ramifications of poorly integrated planning could result in prof;ound andlong-lasting impacts on carbon and energy intensity. This paper describes how these aspects of low carbon planning and design can be assessed using urban scale modeling, namely the Energy and Environmental Prediction model (EEP-Urban),at a whole city and building plot level.Key words: Urban planning, High density, Urbanization, Energy modeling, Low carbon。
学术英语U6
audience can follow it easily.
Unit 6 Making an Oral Presentation
3 Using proper language
3 Let’s start with the problem of sleep deprivation. First, what are the causes of sleep deprivation? Now I’ m going to move on to the effects of sleep deprivation. Another consequence of sleep deprivation is car accidents.
3 Yes, the story really created the effect he wanted to have on the audience.
4 To echo the idea presented in the beginning part of the talk that global warming is a serious issue. 5 To create a good effect.
Unit 6 Making an Oral Presentation
2 Organizing the content
According to a recent survey, two-thirds of the world’s polar bears will be extinct by the mid-century. We heard “save the whales” in the 1990s, we are hearing “save the polar bear” now, we will hear soon “save the human beings”. For the next 10 minutes or so I’m going to look at some of the serious effects of global warming. Basically I’ve divided my presentation into 3 parts. In the first part I’ll talk about the melting glaciers and the way that these are contributing to rising sea levels. Then in the second part I’ll look at climate change and give you some examples of how this is having a serious impact on wild animals’ behavior and habitat. And in the final part I’ll focus on the retreating snowlines and consider how these are causing the death of certain species of trees.
《学术英语(管理)》Unit6
《学术英语(管理)》Unit6《学术英语(管理)》Unit 6 TextA《消费行为(consumer behavior)影响因素(influencer影响因素)》1消费行为研究的是人们做事情的原因。
我们越能明白消费者行为的那些理智的(rational 理智的)、情绪的和经常潜意识的(subconscious潜意识的)原因,我们就越能创造出有效的市场营销活动(marketing compaign)。
2那些好的营销总是能让人们做我们想要他们做的事情吗?不。
但它能以最可能的方式(in a…light 从…的角度;以…的方式)呈现我们品牌的故事。
为了做这件事,重要的是了解什么是消费者想要的,他们怎样做的决定,为什们他们会选择他们要的那个品牌以及我们应该怎样和在哪里和他们交谈。
3在一个杂货店里花费一个小时去观察别人购物,你会看见各种各样不同类型的购物者。
一些人会注重他们的任务并努力去填满一张具体的货物清单。
有些人会慢慢地比较并排的产品,决定着沿路下来什么是他们想要的。
一些人注重通过促销、优惠券(coupons 优惠券)、交易卷(volume['v?lju?m]卷)获得最好的交易。
还有一些人一直徘徊在通道中,寻找着他们应该为周末准备什么的灵感。
4了解消费者做什么是很有趣的,但只是我们一半的工作。
真正重要的是了解他们为什么要这样做。
一旦你明白为什么,你就可以开始预测行为和运用在市场上,那意味着销售。
5消费者行为有两个影响因素值得我们注意:环境和文化。
*环境和消费者行为6我们会受到我们周围每个人每样东西的影响,如朋友、家人、广告、潮流、名人(celebrity 名人)、价格、过去的经历、地位和认知地位等。
所有这些因素组成了我们生存的环境。
7当第二天你坐下来吃早餐时,你倒给你自己一大杯新鲜的冷冻的牛奶。
你觉得有人会陌生奇怪地看着你吗?然后你去一个热闹的新夜店点一杯牛奶。
你发现有什么不同了吗?环境指示你饮料选择的适当性(appropriateness)。
学术英语写作Unit-6-Notice-of-Abstract-or-Paper-Acceptanc
Why is a letter of acceptance written?
• To extend best wishes or regards to the writer.
• To inform the writer that his abstract or paper has been accepted by the conference committee and he is expected to attend the conference if possible.
1. Letter of Abstract or Paper Acceptance
• Why is a letter of acceptance written? • What should be included in the letter? • What is the format of an acceptance letter?
学术英语管理unit
4.Understanding what consumers do is interesting, but it is only half the job. The really important thing to understand is why they do what they do. Once you understand why, you can begin to predict behavior and in marketing, that means sales. 了解消费者做什么是很有趣的,但只是我们一半的工作。真正重 要的是了解他们为什么 要这样做。一旦你明白为什么,你就可以 开始预测行为和运用在市场上,那意味着销售。
我们会受到我们周围每个人每样东西的影响,如朋友、家人、广 告、潮流、名人(celebrit名y 人)、价格、过去的经历、地位和认知 地位等。所有这些因素组成了我们生存的环境。
LOGO
7.When you sit down for breakfast tomorrow,pour yourself a big glass of fresh,cold milk.Notice any difference? The environment dictates the appropriateness of your beverage selection.In one environment, your beverage selection is perfectly appropriate and in another it is completely inappropriate.
5.There are two influencers on consumer behavior which deserve our attention:environment and culture.
学术英语综合Unit6 译文
第六单元数学Text A应用数学的新风向菲利普·J·戴维斯请将以下句子补充完整,“这是一个_______的时代?”你会怎么填?每个时代的作家不仅会在空格处填下自己的时代,还会选择过去的某个时代。
1947年,诗人W.H.奥登曾经写下,这是一个“焦虑的时代”。
大约在1970年,拥有占星信仰的作词人认为这是“宝瓶座的时代”,充满爱与人类的善意。
而最近,心理医生丹尼尔·弗里曼写下这是一个“偏执的时代”,到处充满了怀疑与监视器。
我们对这个问题的回答,取决于我们所经历的事情。
我认为,这是一个计算机的时代,或者更加严格地说,这是一个数学化的时代。
计算机占据主导地位,引领着这个时代的运行机制,而在每一个计算机程序中都会存在某种数学结构。
在当前这个时代,应用数学化给我们每个人都带来或好或坏或一般的影响。
而这些影响都需要一段时间才会显现。
如今数学的应用范围之广,以至于不只在一个科系里存在数学授课。
CAD/CAM (计算机辅助设计/计算机辅助制造)已经被运用到牙医学之中。
那么,牙医学的发展是否需要工程学的才能呢?工程学是否也要教授牙医技术?应用数学家或者计算机科学家的基本训练课程应该有哪些呢?这确实需要人们思考。
在我的职业生涯中,有相当一段时间是在所谓的“应用数学的传统科系”度过的。
这里的“传统”指的是这个科系强调的是作为物理现象模型的数学,或者在较小的程度上,通过数据来为社会现象塑造模型。
“传统”这个词也可以体现在这个科系中所教授的专业课程上。
例如,在我任教的布朗大学,应用数学系的研究生课程包括生物物理学模型,基因组学,运筹学,推论统计学,动力系统,以及流体动力学。
这种设置反映了半个世纪以来的变化,因为我们的科系曾是非常有名的固体力学研究中心,研究弹力,可塑性,流变学等等。
而“传统”这个词也可以体现在以下著名的词形变化序列中:描述预测比较再次修补描述但是在另外一种应用数学中运用的是另外一种模型:规定采用监管与社会评估重新制定规定此处有配定式数学的一些简单的例子,有只含数字的,也有非常复杂的系统:●高速公路上的速度限制●特殊职业的法定退休年龄●足球得分系统●决定大学权势等级的运算法则●用以决定抵押贷款实施的老的“分数系统”●美利坚合众国总统选举系统●国家税务系统●国家及国际金融系统类似的例子不胜枚举。
学术英语综合 Unit 6-文档资料
mathematics always remain revisable and, in principle at
least, fallible. Ernest's version of social constructivism has
led to strong criticism. The principal criticism is that
constructivist philosophy, the theorems(定理;原理), truths
and objects of mathematics are all cultural products
created by humans. The theorems and truths of
Now work in pairs and share your answers with your partner.
9
Unit 6
Text A Overview
Mathematics
Summarize the main ideas of Text A on the basis
of Task 1/Critical Reading and Thinking/Text A.
mathematical theorems are truths and truths by their
nature are infallible.
15
Unit 6
Mathematics
Text B Text analysis
1. Summarize the major argumentations raised in Text B by doing Task 1/Critical Reading and Thinking/Text B.
管理学专业英语chapter6 THE NATURE OF GROUPS
• Permanent Work Group
• 1, 3, 4
• Temporary Work Group
• 5, 6, 8, 9
• Informal Group
• 2, 7
• #
KEY TO EXERCISES
• EXERCISE #2 . Reread the section on Roles. Write down a list of all the roles, goals, leaders, and behaviors. Then draw a diagram of the information.
• seek information summarize social • group goals
#
EXERCISE #4.
• There are two kinds of roles in work groups: task
• roles and social Since people are different ,
Production team Management team
#
Formal groups
• Temporary work groups investigate a particular problem or opportunity and disband when the decision is made.
social
leaders are more concerned with the
• harmony
of the group. While
social leaders help
• the group work smoothly
学术英语综合 Unit 6ppt课件
.
Unit 6
Text A Overview
Mathematics
Summarize the main ideas of Text A on the basis
of Task 1/Critical Reading and Thinking/Text A.
•Learn to analyze comp. lex or controversial issues
Unit 6
Mathematics
Unit Objectives
3. Listening
•Know how to use note-taking symbols and abbreviations
4. Speaking
•Analyze the audience and purpose of the speech
5. Writing
•Achieve coherence in research paper writing
.
Unit 6
Mathematics
Unit Objectives
3. Listening
•Know how to use note-taking symbols and abbreviations
4. Speaking
•Analyze the audience and purpose of the speech
5. Writing
•Achieve coherence in research paper writing
.
Unit 6
Mathematics
管理学专业英语chapter6 THE NATURE OF GROUPS共41页文档
leaders also
• summarize
the statements of
the other members.
#
• EXERCISE #4.
• While people have different kinds of roles, both are concerned with group goals , which include having a successful experience and solving the problem that the group came together for.
Task force
Skunkworks
#
Informal groups
• Informal groups are not initiated by the organization and usually do not perform organizational goals.
#
Why do people belong to informal groups?
• Innate drive to bond • Accomplish tasks that cannot be
achieved by individuals working alone • Tend to form in stressful situations
#
Roles
Task
Power and decision-making; Seeking information, giving information, clarifying, summarizing
#
EXERCISE #4.
• Now, fill in the blanks with the most appropriate word. Try to use as many different words as you can:
学术英语综合 Unit 6
constructivist philosophy, the theorems(定理;原理), truths
and objects of mathematics are all cultural products
created by humans. The theorems and truths of
5. Writing
•Achieve coherence in research paper writing
精选版课件ppt
7
Unit 6
Mathematics
Unit Objectives
6. Researching
•Learn to interview peers and summarize what is found from the interview
3. Listening
•Know how to use note-taking symbols and abbreviations
4. Speaking
•Analyze the audience and purpose of the speech
5. Writing
•Achieve coherence in research paper writing
prescriptive mathematics
the traditional mathematics
with caution
mathematics should be invoked
精选版课件ppt
10
Unit 6
Mathematics
Text A In-depth analysis
Focus on some of the major issues and difficult sentences in Text A by doing Task 2/Critical Reading and Thinking/Text A.
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《学术英语(管理)》Unit 6 TextA
《消费行为(consumer behavior)影响因素(influencer影响因素)》
1消费行为研究的是人们做事情的原因。
我们越能明白消费者行为的那些理智的(rational 理智的)、情绪的和经常潜意识的(subconscious潜意识的)原因,我们就越能创造出有效的市场营销活动(marketing compaign)。
2那些好的营销总是能让人们做我们想要他们做的事情吗?不。
但它能以最可能的方式(in a…light 从…的角度;以…的方式)呈现我们品牌的故事。
为了做这件事,重要的是了解什么是消费者想要的,他们怎样做的决定,为什们他们会选择他们要的那个品牌以及我们应该怎样和在哪里和他们交谈。
3在一个杂货店里花费一个小时去观察别人购物,你会看见各种各样不同类型的购物者。
一些人会注重他们的任务并努力去填满一张具体的货物清单。
有些人会慢慢地比较并排的产品,决定着沿路下来什么是他们想要的。
一些人注重通过促销、优惠券(coupons 优惠券)、交易卷(volume['vɒljuːm]卷)获得最好的交易。
还有一些人一直徘徊在通道中,寻找着他们应该为周末准备什么的灵感。
4了解消费者做什么是很有趣的,但只是我们一半的工作。
真正重要的是了解他们为什么要这样做。
一旦你明白为什么,你就可以开始预测行为和运用在市场上,那意味着销售。
5消费者行为有两个影响因素值得我们注意:环境和文化。
*环境和消费者行为
6我们会受到我们周围每个人每样东西的影响,如朋友、家人、广告、潮流、名人(celebrity 名人)、价格、过去的经历、地位和认知地位等。
所有这些因素组成了我们生存的环境。
7当第二天你坐下来吃早餐时,你倒给你自己一大杯新鲜的冷冻的牛奶。
你觉得有人会陌生奇怪地看着你吗?然后你去一个热闹的新夜店点一杯牛奶。
你发现有什么不同了吗?
环境指示你饮料选择的适当性(appropriateness)。
在一个环境下,你饮料选择是很适当的,但在另一个环境下,它可能是完全不适当的。
8在许多的地方,品牌被看做是你成功的象征。
在东欧,即使是最穷困的打零工的人(day laborer 打零工的人)也会在一个俱乐部里拿一包万宝路香烟和朋友分享。
但是万宝路香烟在东欧是很贵的。
绝大多数时间,一箱满是当地品牌的香烟才会花费掉其十分之一的价钱。
在那个环境下,万宝路包装的地位带给拥有者“徽章的价值”甚至超过实际产品(actual product)。
9品牌会告诉别人我们是谁,我们的想法、价值观、甚至标志着我们在世界上成功的水平。
这都来源于我们生活的环境和它所影响下的消费者行为。
10在一些发展中国家,西方品牌被当做艺术一样展示在人们的房子里。
一箱凯洛格早餐麦片粥被明显地摆放着以告诉经过房子的每一个人,这个家庭知道并负担得起昂贵的西方品牌产品。
11你的年龄和所在的年代对你如何看待世界、你真理观和你的信仰结构都有巨大的影响。
性别、性取向(sexual orientation)、家庭地位、教育成就(attainment 成就,达到)、种族特点(ethnicity种族特点)、、收入、地理和职业都在你确定你是谁、你想的是什么、你怎样反应以及你怎样看待未来中扮演了一个主要的角色。
*文化和消费者行为
12正是文化,定义了在一个特别的时间和地方一群特别的人。
它是一群人共同拥有的知识、
价值和信仰的顶点(culmination 顶点)。
文化在不断地进化和变化。
我们是谁、我们相信什么、我们想要什么(what we want out of life)、我们关于正义、平等、适当的看法等都是我们所处于的文化的结果。
13在一个更大的文化(背景)下,国家有文化和大量的次文化。
代表性地美国、俄国、日本、印度等,无论你选择哪一个国家,都有的特性就是,在每一个国家都是那些次文化构成更大的国家文化。
民族的文化、地域的(demographic)文化和社会阶层(societal class)文化都对你是谁、你相信什么、你的行为以及回应都有很大的影响。
14基本的地理文化随着时间而发生一些改变。
想想许多亚洲国家的集体主义(collectivist 集体主义的)文化认为集体利益高于个人利益,而与之相对的是西方国家的个人主义文化认为个人利益高于集体利益。
15但这些文化在变化。
比如,想想印度的惊人的(phenomenal)变化。
它越趋向于资本主义以及它鼓励的客户驱动的文化(consumer-driven culture),它的文化就越快地向那种你所认为用财政上的成功(financial success)衡量一个人的个人主义文化方向发展。
那么,印度现在是个人主义文化吗?不是的。
它的核心仍然是多年来形成的集体主义文化。
那种几千年来对文化的理解(unravel理解;解释;阐明)或者可能需要花费至少几百年的时间去改变,或者永远不能完全地改变。
16文化直接影响消费者行为。
现代西方国家的文化,如美国趋向于重视新的是什么和接下来的是什么。
结果是,不制造过去的产品以免它们有在还没破旧之前就被下一场革命或时代更新被丢弃的机会。
这不仅仅运用于衣服和器具,它甚至可用于我们生活中的一些永恒持久的东西如房子。
美国是世界上众多流动易变的社会(mobile societies)的国家之一,平均美国人一生有将近8套不同的房子。
相反地,在德国,他们有一个说法是当你正在建造你的房子,你就是为你自己和你的重孙子建造房子。
17向全球观众营销可以简单地对当地观众营销以增加你产品销售的国家数量。
如果你假定印度消费者会以同样的理由喜欢你的产品并用和一个德国或法国消费者一样的方式使用它,你可能会失去很多时间,或至少无法达到你单独地把每个市场作为目标的销售水平。
18除此之外,营销人喜欢全球品牌(global brands)。
你可以用相同的包装和广告来销售一件产品给多于60亿的人们,这个想法让所有的会计师都感到兴奋。
一些品牌取得了成功,如万宝路、可乐、英特尔、微软和诺基亚。
但其他的品牌要求从市场到市场作大量的(substantial)调整。
一种满是漂白剂(bleach漂白剂)的干衣房清洁剂(detergent)会把超(ultra-超;极)白的衣服交到一个一心想要(obsessed一心想(做某事);着迷)洁净度的市场,但对于一个重视环保的市场或一个难以得到水的市场,这可能是一个大灾难。
19了解文化花费时间,同时伴随专业人员打破信仰体制和帮助我们了解我们的异同。
在你祖国以外的市场,你需要了解人们、市场和有竞争力的设置正如你在祖国取得成功时所做过的许多细节。
这里没有捷径(shortcut捷径)。