14 Automobile Sales
合集下载
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
spacious [ˈspeɪʃəs] adj. 宽敞的;
Translation:
7. ▷ Smart features agile handling to navigate traffic with ease, and its short length allows you to park in half a parking space. ▷ Smart features all the safety technology of a Mercedes-Benz car.
Promotion
Alan: Yes, it certainly is. If the exterior design is important for you, then this is your car.
Jane: Well, I like the look, but I also care about the safety features. How about them?
Decide how much the new model should be sold.
Price
Place Find the proper
distribution channel.
Decide how to make the new model better known to consumers.
Smart环保，经济实惠。 Smar可定制，可更换的车身面板让您表达您独特的个性。
economical [ˌiːkəˈnɒmɪkl] adj. 经济的;实惠的; customizable [ˈkʌstəˌmaɪzəbl] adj. 可定制;可定制的; panel [ˈpænl] n. (门、墙等上面的)嵌板，镶板
Translation:
8. ▷ Smart is environment-friendly and economical. ▷ Smart is customizable. The changeable body panels allow you to express your unique personality.
3. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.
促销有四个不同的要素：广告、公共关系、个人销售和销售促销。 distinct [dɪˈstɪŋkt] adj. 有区别的;不同种类的;
Exercise
I. 判断
F 1. Marketing is the term given to the buying activities. T 2. To develop a product, it is important to know what the consumers need. T 3. Automobile advertising it to make the car model better known.
1. The marketing involves four aspects: ① Identify consumer needs to develop a product. ② Set the price. ③ Decide on the best place to promote the product. ④ Decide how to promote the product.
location [ləʊˈkeɪʃn] n. 地方;地点;位置; purchase [ˈpɜːtʃəs] v. 买;购买;采购 distribution [ˌdɪstrɪˈbjuːʃn] n. 分发;分送;(商品) 分销 channel [ˈtʃænl] n. 频道; 途径;渠道
Translation:
Translation:
5. Smart was first launched in Europe in 1998.
Smart于1998年首次在欧洲推出。 launch [lɔːntʃ] v. (首次)上市，发行;
Translation:
6. ▷ Smart is the perfect town and city car. ▷ Smart has a very spacious interior. ▷ Smart is an extremely comfortable drive.
市场营销的四项基本要素，即产品（需求）、价格（定价）、 地点（渠道）、促销（推广） 简称4P（product、price、place、promotion）
Translation:
Marketing
Product Identify consumer needs
to develop a new model.
crash test 碰撞试验 AI assistant 人工智能助理
Alan: Yes. That’s one of the special features of the car. It
1
can help you a lot.
Jane: What’s the retail price?
Alan: 205 000 yuan.
Alan: It’s equipped with driver and passenger airbags and has a very good result in crash tests.
Jane: Does it have the AI assistant?
model [ˈmɒdl] n. 模型;车型 equip [ɪˈkwɪp] v. 配备;装备;使有所准备;
Jane: Do you have a brochure I could take with me?
Alan: Of course. Here you are. And here’s my business
card. If you have any question, please give me a call.
Unit 14
Automobile Sales 汽车销售
words sentences
1 2 3
Listen and match
b c a
where? what?
1
Alan: How may I help you, Miss? 1 Jane: I was just looking at this model. It’s beautiful.
to developபைடு நூலகம்a new model.
Decide how much the new model should be sold.
Price
Place Find the proper
distribution channel.
Decide how to make the new model better known to consumers.
I’ll be happy to help.
Jane: Thank you. Alan: You’re welcome.
retail [ˈriːteɪl] n. 零售 brochure [ˈbrəʊʃə(r)] n. 资料(或广告)手册
iSmart 平台课文讲解
Translation:
involve [ɪnˈvɒlv] v. 包含;
Translation:
4. Automobile advertising’s aim is to increase sales by making the automobile known to a wider audience.
汽车广告的目的是通过让更多的观众了解汽车来增加销售量。
increase [ɪnˈkriːs , ˈɪŋkriːs] v. (使)增长，增多;增加;
Promotion
Translation:
2. Place represents the location where a product can be purchased. It is often referred to as the distribution channel.
地点表示可以购买产品的位置。它通常被称为分销渠道。
Smart 的特点是操控灵活，能轻松在车流中穿行。它的短小车身 能够让您停车在半个车位上。 Smart拥有梅赛德斯-奔驰汽车的所有安全技术。
agile [ˈædʒaɪl] adj. (动作)敏捷的，灵活的; navigate [ˈnævɪɡeɪt] v. 航行;航海 ease [iːz] n. 容易;轻易;
4. The Internet and direct mail are two different advertising media. T F 5. Smart first came to China market in 1998.
Translation:
Marketing
Product Identify consumer needs
Translation:
7. ▷ Smart features agile handling to navigate traffic with ease, and its short length allows you to park in half a parking space. ▷ Smart features all the safety technology of a Mercedes-Benz car.
Promotion
Alan: Yes, it certainly is. If the exterior design is important for you, then this is your car.
Jane: Well, I like the look, but I also care about the safety features. How about them?
Decide how much the new model should be sold.
Price
Place Find the proper
distribution channel.
Decide how to make the new model better known to consumers.
Smart环保，经济实惠。 Smar可定制，可更换的车身面板让您表达您独特的个性。
economical [ˌiːkəˈnɒmɪkl] adj. 经济的;实惠的; customizable [ˈkʌstəˌmaɪzəbl] adj. 可定制;可定制的; panel [ˈpænl] n. (门、墙等上面的)嵌板，镶板
Translation:
8. ▷ Smart is environment-friendly and economical. ▷ Smart is customizable. The changeable body panels allow you to express your unique personality.
3. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.
促销有四个不同的要素：广告、公共关系、个人销售和销售促销。 distinct [dɪˈstɪŋkt] adj. 有区别的;不同种类的;
Exercise
I. 判断
F 1. Marketing is the term given to the buying activities. T 2. To develop a product, it is important to know what the consumers need. T 3. Automobile advertising it to make the car model better known.
1. The marketing involves four aspects: ① Identify consumer needs to develop a product. ② Set the price. ③ Decide on the best place to promote the product. ④ Decide how to promote the product.
location [ləʊˈkeɪʃn] n. 地方;地点;位置; purchase [ˈpɜːtʃəs] v. 买;购买;采购 distribution [ˌdɪstrɪˈbjuːʃn] n. 分发;分送;(商品) 分销 channel [ˈtʃænl] n. 频道; 途径;渠道
Translation:
Translation:
5. Smart was first launched in Europe in 1998.
Smart于1998年首次在欧洲推出。 launch [lɔːntʃ] v. (首次)上市，发行;
Translation:
6. ▷ Smart is the perfect town and city car. ▷ Smart has a very spacious interior. ▷ Smart is an extremely comfortable drive.
市场营销的四项基本要素，即产品（需求）、价格（定价）、 地点（渠道）、促销（推广） 简称4P（product、price、place、promotion）
Translation:
Marketing
Product Identify consumer needs
to develop a new model.
crash test 碰撞试验 AI assistant 人工智能助理
Alan: Yes. That’s one of the special features of the car. It
1
can help you a lot.
Jane: What’s the retail price?
Alan: 205 000 yuan.
Alan: It’s equipped with driver and passenger airbags and has a very good result in crash tests.
Jane: Does it have the AI assistant?
model [ˈmɒdl] n. 模型;车型 equip [ɪˈkwɪp] v. 配备;装备;使有所准备;
Jane: Do you have a brochure I could take with me?
Alan: Of course. Here you are. And here’s my business
card. If you have any question, please give me a call.
Unit 14
Automobile Sales 汽车销售
words sentences
1 2 3
Listen and match
b c a
where? what?
1
Alan: How may I help you, Miss? 1 Jane: I was just looking at this model. It’s beautiful.
to developபைடு நூலகம்a new model.
Decide how much the new model should be sold.
Price
Place Find the proper
distribution channel.
Decide how to make the new model better known to consumers.
I’ll be happy to help.
Jane: Thank you. Alan: You’re welcome.
retail [ˈriːteɪl] n. 零售 brochure [ˈbrəʊʃə(r)] n. 资料(或广告)手册
iSmart 平台课文讲解
Translation:
involve [ɪnˈvɒlv] v. 包含;
Translation:
4. Automobile advertising’s aim is to increase sales by making the automobile known to a wider audience.
汽车广告的目的是通过让更多的观众了解汽车来增加销售量。
increase [ɪnˈkriːs , ˈɪŋkriːs] v. (使)增长，增多;增加;
Promotion
Translation:
2. Place represents the location where a product can be purchased. It is often referred to as the distribution channel.
地点表示可以购买产品的位置。它通常被称为分销渠道。
Smart 的特点是操控灵活，能轻松在车流中穿行。它的短小车身 能够让您停车在半个车位上。 Smart拥有梅赛德斯-奔驰汽车的所有安全技术。
agile [ˈædʒaɪl] adj. (动作)敏捷的，灵活的; navigate [ˈnævɪɡeɪt] v. 航行;航海 ease [iːz] n. 容易;轻易;
4. The Internet and direct mail are two different advertising media. T F 5. Smart first came to China market in 1998.
Translation:
Marketing
Product Identify consumer needs