涉外公关

ETIQUETTE FOR EXTERNAL RELATIONSHIPS涉外公关礼仪CHAPTER Ⅰ一、THE STATUS AND FUNCTION OF ETIQUETTE（礼仪的地位和作用）⏹With the development of our country‟s open policy, there is a tendency for contacts with people from other cultures to become increasingly frequent.Etiquette, as an indispensable form in international association, has played a more and more significant role.⏹Etiquette plays a decisive role in external relationships. In social contacts those who behave with good manners will be held in esteem and give people a good impression.China---a ceremonial state.⏹Neither riches nor honour can corrupt a person, nor dominant power make one yield. （富贵不能淫，威武不能屈）⏹“A gentleman is a gentleman anywhere at anytime.”（无论何时何地，绅士就是绅士）⏹A friend afar brings a distant land near.（有朋自远方来，不亦乐乎）Otherwise they will be viewed as haughty, conceited, ignorant or foolish, and are likely to be cold-shouldered or cast aside.Etiquette functions subtly in coordinating human relationships.Associating with others is a kind of essential necessity deeply rooted in one‟s heart and innate in human beings as well.⏹When a person comes to the world, he/she not only requires food to eat and clothes to wear, but also needs tender care, sympathy, understanding, concern, and assistance from others.⏹Tender comfort makes one warm in the coldest winter while evil words get one cold in the hottest summer. （良言一句三冬暖，恶语伤人六月寒）A kind word is remembered for a long time, but an abusive language hurts the feelings at once.（一句温暖的话记得很长一段时间,而是一种污辱性语言伤害的情感在一次。

）Kind words warm the heart of a person while hurtful slur chills the spine（作用）Mutual understanding, trust, care and common affection among people not only create a friendly social atmosphere, but also meet every normal people‟s needs in different degrees with regard to their healthy and reasonable psychological necessities.⏹Thereby,they put people in a sanguine and optimistic mood, and make them love their life even more and enable the whole society to maintain a stable and harmonious order.⏹Human relationships have a sentimental property. For example, etiquette between intimates is different from that between those who are just acquaintances.⏹In the contemporary age, various new thoughts, new information and technologies are spring up constantly. All these make the connection, exchanges and cooperation among people more important. So, the coordinating function that etiquette plays in human relationships is becoming more and more necessary, dynamic and indispensable.⏹<< 让墙巷>>千里修书为扇墙，让他几尺又何妨?万里长城依然在，未见当年秦始皇。

CHAPTER ⅡTHE CONNOTA TIONS OF COURTESY（礼貌的内涵,）⏹In human contacts, courtesy indicates a kind of behavioral norm that shows respect, friendliness, politeness, consideration, thanks and kindness, etc. towards other people.It also embodies a nation or a country‟s distinctive style, mental civilization and moral practice. In external contacts and activities, it is of great importance.THE ESSENCE OF COURTESY⏹Etiquette is mainly displayed through modest and respectful attitudes, graceful and appropriate behavior, civilized and courteous language, tasteful and unaffected attire.⏹The essence of etiquette is respect.Confucius （孔子）said: “Etiquette is, after all, respecting Human beings.”（毕竟,礼仪是尊重人类。

）It includes respecting oneself, respecting others and respecting the society. Should a person respect himself, he is able to deserve others‟ respect. Self-respect hints respecting oneself proper and respecting the profession that one is engaging in and the company or institution that one is working at.⏹Respecting others covers respecting one‟s superiors/bosses, colleagues, subordinates, clients/customers, opponents.⏹Respecting one‟s superiors is the bounden (非做不可的)duty; respecting one‟s colleagues is the basic requirements; respecting one‟s subordinates is the virtue; respecting one‟s clients is the common sense and respecting one‟s opponents the demeanor.⏹Respecting the society will beautify the living environment and help to optimize the development of human beings. It requires people to pay special attention to the social morality, to maintain social order, to protect the environment, to love people and the nation and to abide by law.⏹Good manners have two aspects: an inner concern for other people‟s needs and feelings, and an outer expression in certain kind of acts. Do unto others as you would be done by, that’s to say, treat others in the way that you would like to be treated.（己所不欲勿施于人）⏹Good manners in China differ greatly in form from those in other countries. Therefore, if you hope to get along very well with foreigners and make them at ease with you, you must have some knowledge of different manners of foreign countries.BEING PUNCTURAL AND KEEPING PROMISES（被PUNCTURAL和守信用）⏹No matter whether you make an appointment yourself or promise to do something, you should never go back upon your words.If you‟re not able of fulfill an invitation for special reasons, you should inform t he other party as early as possible and express your apologies for your absence in a proper way and at the proper time. It is bad manners to break one‟s promise.⏹In the West, people are keenly aware of time and as a result, they tend to organize their activities by means of schedules and are usually on time for business meetings and social activities. Indeed, some visitors from other countries have come to the conclusion that western society is “ruled by the clock ”. That …s to say, their activities are alw ays scheduled according to the appointed time.RESPECTING OTHERS AND ONESELF（尊重别人和自己）⏹A philosopher has said, “The most intrinsic quality of human nature is simply its eagerness for respect from others.” To respect oneself and others is one of the fundamental principles where foreign affairs related etiquette is concerned.（最内在品质的人性就是它急于要别人的尊敬。