商务英语高级口语

商务英语高级口语
商务英语高级口语第1篇商务英语高级口语第2篇
The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already It may involve interviewing people in the street or giving away sample
○1 Market research can be done for both a product and a As for a product, it is the first step when promoting a new It can find out whether the market accept the product or As for the company, market research can find out the customers’ opinion about the after-sales services and corporate
○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone
○3 There are four procedures while doing market First, represent suitable Second, record the customers’ Third, gather these Forth, analyse them and draw a
Sales
Ex: How to sell a product effectively in international
○1 Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or Make sure it suits the local
Maybe you can try to sell on the net; it will receive the world-wide ○2 Do market Find out whether the products are accepted by foreign It can be carried out as surveys, observations, and
○3 Adjust your product to the local Although the case of your products are the same, you can change some Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local ○4 What I want to put emphasis on is Franchising is a good way to sell your prosuct in a foreign As local businessmen understand their own culture
商务英语高级口语第3篇
Cost cutting
Your company has decided to try to reduce You have been asked to investigate the possibility of cutting the financial costs of operating your
●Which are the areas where costs could be cut?
●What problems might arise from cutting costs?
Customer complaints
Your manager is not satisfied with the way staff reacts to complaints from clients about products or You have been asked to suggest how this could be
●How the company can make effective use of will be available in the new office?
●What training will be needed for these jobs?
Staff recruitment
Your factory urgently needs to recruit a large number of temporary staff in order to fulfill an unexpected The staff needs to be ready to start work as soon as
●What you need to do in order to find suitably skilled staff?
●What type of induction program the new staff will need before they start work?
Modernization Program
You work for a large company which has decided to introduce a program of modernization and You are involved in setting up this
●How to prepare staff for major changes within the company
●What other factors have to be considered when introducing major changes in a company
Language Courses Abroad
Your company has offered you the opportunity of attending a six-month English language course You have to decide whether to accept, and are therefore going to attend a meeting to find out more about the
●What the advantages are of learning languages abroad
●What plans you will have to make for work and home if you go away for a long period
Potential Supplier
A potential supplier will soon be visiting you at your You think this supplier and the products or services they offer could be very important for the future of your
●What you need to find out about the supplier and the products or services before the visit
●How you could entertain the supplier the negotiations
Foreign Business Travel
Your company has decided that it needs to introduce a clear policy on foreign business You have been asked to help draw up the
●What the various reasons are why members of a company make business trips abroad
●In what ways a company might be affected if the number of foreign business trips was reduced
Company Directory
Your company is going to be included in an international directory of all the types of businesses operating in your You have been asked to write a brief profile of your company for the
●What information you will include about your company
●How the directory would be useful to companies
商务英语高级口语第4篇
Attitudes Toward Disclosure
对待披露/曝光的态度不同
In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal Keep this in mind when you are in a dialogue or when you are working with When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable Questions that may seem natural to you -- What was the conflict about? What was your role in the conflict? What was the sequence of events? -- may seem intrusive to The variation among cultures in attitudes toward disclosure is also something to consider before you conclude that you have an accurate reading of the views, experiences, and goals of the people with whom you are
商务英语高级口语第5篇
Customer Relations: the importance of making customers feel valued
Company growth: the importance to a company of controlling expansion
Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company
Time Management: the importance of planning work time effectively
Project Development: how to ensure inter-departmental co-operation on new projects
Purchasing: how to evaluate and select new products
Personnel Management: the importance to a company of having well motivated staff
Strategic Planning: how to decide whether to purchase or rent company premises
Sales: how to ensure that price levels for new products are set appropriately
Communication Skills: the importance of foreign language training for selected employees
Advertising: how to select a suitable agency to handle a company’s advertising
Finance: how to decide whether to float a company on the stock-market
Marketing: the importance to a company of offering its products on the world-wide web
Staff Training: how to evaluate the effectiveness of company training programmes
Company Growth: how to decide when it is the right time for a business to expand
Public Relations: the importance to a company of sponsoring
well-known personalities from the arts and popular culture
Recruitment: how to ensure that the best candidate for a post is selected
Information Management: how to analyse and make effective use of information
Sales: the importance of brand image in ensuring that products or services sell well
Technology: the importance to a company of keeping up-to-date with internet developments。