KPMG全套内部培训教程3(英文PPT 10页)
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Organization (2) Balance/Symmetry (6, 10) Appropriate Size (2, 8, 16) Use Shading to Provide Contrast (1, 8)
CONSULTING
Proposal Graphics
More Tips and Pointers
They show spatial relationships They break up monotonous text They convey information quickly Some evaluators focus primaTING
Proposal Graphics
Proposal Graphics
Action Captions
Effective for conveying a message and reinforcing a theme Should be informative and positive Should tell the reader what to conclude from the graphic, and not serve solely as a title Bad Example: “Project Schedule.” Good Example: “KPMG’s project schedule accelerates delivery by 3 months due to the use of COTS software.”
CONSULTING
Proposal Graphics
Symptoms of Bad Graphics
Too much text (1,4) Too much white space (14, 17, 19) No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarm Poor balance/symmetry (19) Poor shading/contrast (2, 9, 17) No consistency (4, 10)
Any Questions?
Carl Rosenblatt BDST Manager, Public Services Tyson’s Tower 703 747-6508
CONSULTING
谢谢
CONSULTING
Proposal Graphics
Graphics Development Process
CONSULTING
Message/Purpose Architecture/Processes/Relationships Flow/Starting Point Placement/Size (Mockup) Draft Graphical Elements Action Caption Review - Is the original message clear? Refine (often go through several iterations) Review again
What Graphics Represent
CONSULTING
Architectures (1-3)
Technical diagrams, network topologies, etc.
Processes and Methodologies (4-9)
Management procedures, testing processes, KPMG methodologies, etc.
CONSULTING
Proposal Graphics
Tips and Pointers
Clear Message (12) 5 - 7 Second Test (15) Flow and Entry Point (5)
Left-to-right, top-to-bottom, or center out
Relationships (10-11)
Organizational charts, reporting structures
Statistics and Related Information (12-19)
Revenue figures Staff breakdown by skill area/degree
Proposal Graphics
Graphical Elements
Background Title Text Boxes Arrows Shading Clip-Art Photos
Action Captions Figure Numbers Maps/Legends Charts Bullets Balloons “Key Features” Illustrations
Graphics can and should reinforce the text
Check references for accuracy
Page should look the same upside down (12)
Check spelling/grammar (4)
Proposal Graphics
KPMG全套内部培训教程3（英文PPT 10页）
Proposal Graphics
What are Proposal Graphics?
They’re worth 1,000 words when used properly and effectively
Great for page constraints
CONSULTING
Consistency
Fonts, shading, shapes, pictures/images, verb tense, capitalization, arrows, titles, clip-art/diagrams, photos
Graphics should be conservative and professional, not flashy
CONSULTING
Proposal Graphics
More Tips and Pointers
They show spatial relationships They break up monotonous text They convey information quickly Some evaluators focus primaTING
Proposal Graphics
Proposal Graphics
Action Captions
Effective for conveying a message and reinforcing a theme Should be informative and positive Should tell the reader what to conclude from the graphic, and not serve solely as a title Bad Example: “Project Schedule.” Good Example: “KPMG’s project schedule accelerates delivery by 3 months due to the use of COTS software.”
CONSULTING
Proposal Graphics
Symptoms of Bad Graphics
Too much text (1,4) Too much white space (14, 17, 19) No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarm Poor balance/symmetry (19) Poor shading/contrast (2, 9, 17) No consistency (4, 10)
Any Questions?
Carl Rosenblatt BDST Manager, Public Services Tyson’s Tower 703 747-6508
CONSULTING
谢谢
CONSULTING
Proposal Graphics
Graphics Development Process
CONSULTING
Message/Purpose Architecture/Processes/Relationships Flow/Starting Point Placement/Size (Mockup) Draft Graphical Elements Action Caption Review - Is the original message clear? Refine (often go through several iterations) Review again
What Graphics Represent
CONSULTING
Architectures (1-3)
Technical diagrams, network topologies, etc.
Processes and Methodologies (4-9)
Management procedures, testing processes, KPMG methodologies, etc.
CONSULTING
Proposal Graphics
Tips and Pointers
Clear Message (12) 5 - 7 Second Test (15) Flow and Entry Point (5)
Left-to-right, top-to-bottom, or center out
Relationships (10-11)
Organizational charts, reporting structures
Statistics and Related Information (12-19)
Revenue figures Staff breakdown by skill area/degree
Proposal Graphics
Graphical Elements
Background Title Text Boxes Arrows Shading Clip-Art Photos
Action Captions Figure Numbers Maps/Legends Charts Bullets Balloons “Key Features” Illustrations
Graphics can and should reinforce the text
Check references for accuracy
Page should look the same upside down (12)
Check spelling/grammar (4)
Proposal Graphics
KPMG全套内部培训教程3（英文PPT 10页）
Proposal Graphics
What are Proposal Graphics?
They’re worth 1,000 words when used properly and effectively
Great for page constraints
CONSULTING
Consistency
Fonts, shading, shapes, pictures/images, verb tense, capitalization, arrows, titles, clip-art/diagrams, photos
Graphics should be conservative and professional, not flashy