BUSINESS PLAN
My Business Plan综合英语作文
综合英语My Business PlanMy business plan is to start a KTV, and its name will be called “翔大KTV”, which is located in the student street of Xiang 'an campus of Xiamen University. As is known to all, KTV belongs to entertainment and service industry. My KTV has its own features. Firstly, it is the single one surrounding xiang 'an campus. Secondly, it is given to the positioning to service for the students and staff that its consumption level will be intermediate; Thirdly, the type of KTV will be self-service, and consumer can payment and book the room number and the size of box online.The following four points discuss some of the major reasons why it will successful. First of all, there is a big market thanks to the huge consumer demand by students and teachers; Secondly, the students have enough consumption ability; Thirdly, the operating costs will be lower than others, because the service personnel would be students which work for part-time job. Lastly, thanks to the management and service personnel are all students from campus, they learn more about the demands and features of the consumer.In fact, the current obstacles would be the lack of start-up capital, partner, and the public relations staff.。
business-plan-template全英商业计划书模板
Business plan for a new businessThe business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative.The real value of creating a business plan is not in having the finished plan in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later.This business plan is a specific model suitable for high-tech businesses. Before you begin, look at the 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. But this is the value of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.Tailoring the planThe generic business plan presented should be modified to suit your specific type of business and the audience for which the plan is written.For raising capitalFor investorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:o Funds needed short-termo Funds needed in two to five years’ timeo How the company will use the funds, and what this will accomplish for growtho Estimated return on investmento Exit strategy for investors (buyback, sale or IPO)o Proportion of ownership that you will give up to investorso Milestones or conditions that you will accepto Financial reporting to be providedo Involvement of investors on the board or in managementFor type of businessHigh-tech companiesEconomic outlook for the industryWill the company have information systems in place to manage rapidly changing prices, costs and marketsWill you be on the cutting edge with your products and servicesWhat is the status of research and development And what is required to:o Bring product/service to marketo Keep the company competitiveHow does the company:o Protect intellectual propertyo Avoid technological obsolescenceo Supply necessary capitalo Retain key personnelHigh-tech companies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good.You must do longer-term financial forecasts to show when profit take-off is expected to occur. And your assumptions must be well documented and well argued.Business planOWNERSYour Business NameDateE-MailWebpageTable of contents1.Executive summary (6)2.Introduction to the Company and its Management (7)Company Overview (7)Organisational Structure (7)The Management Team (7)Advisory Board (7)Proposed Management Compensation (7)Headcount Forecast (7)3.Products and Services Description (8)Products and Technologies Introduction (8)Detailed Development Plan (8)Product Roadmaps (8)Development Stages (8)Future Applications (8)4.Marketing Analysis (9)Market Trend (9)Market Segmentation (10)Market Gap (Unique Selling Point) (10)Competitive Analysis (10)5.Business Model (12)Core Competence (12)SWOT Analysis (12)Marketing Plan (12)Sales Forecast (14)Realistic Scenario (15)Optimistic Scenario (15)Pessimistic Scenario (15)6.Risk Analysis and Management (16)Technical Risk (16)Technology Safety (16)Product Quality (16)Delay (16)Competition Risk (16)Management of Growth (17)Market Risk (17)7.Financial Plan (18)Summary of Assumptions (18)Revenue (18)Direct Variable Costs (18)Fixed Asset Investment (18)Human Resources (18)Services Rendered by 3rd Party (18)Infrastructure and Operational Costs (18)Marketing (18)Tax (18)Break-Even Position (18)Projected profits (19)Investment and Return (19)Financial Statements (19)8.Business Feasibility and Impact in the UK and China (20)9.References (21)10.Appendices (22)1.Executive summaryWrite this section last.We suggest that you make it no more than two pages long.Include everything that you would cover in a five-minute interview.Explain the fundamentals of the proposed business: What will your product be Who will your customers be Who are the owners What do you think the future holds for your business and your industryMake it enthusiastic, professional, complete and concise.If proposing for an investment, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.Paragraph headings can be used if they identify the purpose of each paragraph. (example below)Company and Management (Team)Product/Service DescriptionMarket AnalysisCompany StrategyRisk AnalysisFinancial PlanInvestment Proposition2.Introduction to the Company and its Management2.1Company OverviewWhat business will you be in What will you doMission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan.2.2Organisational StructureIf you’ll have more than 10 employees, create an organizational chart showing the management hierarchy and who is responsible for key functions.Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.2.3The Management TeamWho will manage the business on a day-to-day basis What experience does that person bring to the business What special or distinctive competencies Is there a plan for continuation of the business if this person is lost or incapacitated2.4Advisory BoardList members of management advisory board and their short resume/CV.2.5Proposed Management CompensationIf the management team are willing to reduce their compensation in the first year of business2.6Headcount ForecastNumber of employees of each departments and the total in the next 5 years. (tables preferred)3.Products and Services Description3.1Products and Technologies IntroductionDescribe in depth your products or services (technical specifications, drawings, photos, sales brochures and other bulky items belong in the Appendices).What factors will give you competitive advantages or disadvantages Examples include level of quality or unique or proprietary features.What are the cost, fee or commission structures of your products or servicesDon’t forget to include the current Patent Status.3.2Detailed Development Plan3.2.1P roduct RoadmapsList and describe product type and service of all categories, what they do, when they are available, and the timeline of design, prototype, sample promotion etc. (tables and figures are encouraged)3.2.2D evelopment StagesWrite down the stages used to measure the stepping successes (deliverables, milestones) of the whole company according to the development plan.3.3Future ApplicationsList and describe potential applications.4.Marketing AnalysisNo matter how good your products and services are, the venture cannot succeed without effective marketing. This begins with careful and systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you are on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent.There are two kinds of market research: primary and secondary.Secondary research means using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles. This type of information is available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies.Primary research means gathering your own data. For example, you could do your own traffic count at a proposed location, use the yellow pages to identify competitors, and do surveys or focus-group interviews to learn about consumer preferences. Professional market research can be very costly, but there are many books that show small business owners how to do effective research themselves.In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.4.1Market TrendDescribe your industry. Is it a growth industry What changes do you foresee in the industry, short term and long term How will your company be poised to take advantage of themFacts about your industry:What is the total size of your marketWhat percent share of the market will you have (This is important only if you think you will be a major factor in the market.)Current demand in target market.Trends in target market—growth trends, trends in consumer preferences, andtrends in product development.4.2Market SegmentationShow the understanding of the market segments (sizes, volume growth, revenue growth) 4.3Market Gap (Unique Selling Point)Analyze the current market and identify and explain that there might be a gap, a weak/missing segment of the market for your particular product. And describe growth potential and opportunity for a business of your type and size.4.4Competitive AnalysisWhat products and companies will compete with you List your major competitors:Will they compete with you across the board, or just for certain products and customers or in certain locations Will you have important indirect competitors (For example, video rental stores compete with cinemas, although they are different types of businesses.)How will your products or services compare with the competitionYou can use the Competitive analysis table below to compare your company with your two most important competitors. The first column lists key competitive factors. Since these vary from one industry to another, you may want to customize the list of factors.In the column labeled Me, state honestly how you think you will be perceived in customers' minds. Then check whether you think this factor will be a strength or aweakness for you. Sometimes it is hard to analyse our own weaknesses. Try to be very clear here. Better yet, get somebody else to assess you. This can be a real eye-opener. And remember that you cannot be all things to all people. In fact, trying to be causes many business failures because their efforts become scattered and diluted. You want an honest assessment of your firm's strong and weak points.Now analyse each major competitor. In a few words, state how you think they compare with you. In the final column, estimate the importance of each competitive factor to the customer. 1 = critical; 5 = not very important.Table 1: Competitive analysisNow, write a short paragraph stating your competitive advantages and disadvantages.5.Business ModelHow will you develop your company, through alliance and co-development or …List and explain them step by step.5.1Core CompetenceDescribe your most important company strengths and core competencies. What factors will make the company succeed What do you think your major competitive strengths will be What background experience, skills, and strengths do you personally bring to this new venture5.2SWOT AnalysisStrength: Cost, size, energy saving, eco-friendly, robustness, future development…Weakness: Immature, suppliers…Opportunities: Political Opportunities, market opportunities, co-operation opportunities.Threats: Competitors, Intellect Property, supplier chain.5.3Marketing PlanNow outline a marketing strategy that is consistent with your niche.Marketing strategies according to the 4P theories, namely Product, Price, Promotion and Place. (The 5th P –People is the whole reason for the services industry to be doing very well OR even for improving the service experience in a Product industry is because they all target 'People'.)Product StrategyList all of your major products or services.For each product or service:Describe the most important features. What is special about itDescribe the benefits. That is, what will the product do for the customerNote the difference between features and benefits, and think about them. For example, a house that gives shelter and lasts a long time is made with certain materials and to a certain design; those are its features. Its benefits include pride of ownership, financial security, providing for the family, and inclusion in a neighborhood. You build features into your product so that you can sell the benefits.What after-sale services will you give Some examples are delivery, warranty, service contracts, support, follow-up, and refund policy.PricingExplain your method or methods of setting prices. For most small businesses, having the lowest price is not a good policy. It robs you of needed profit margin; customers may not care as much about price as you think; and large competitors can under price you anyway. Usually you will do better to have average prices and compete on quality and service.Does your pricing strategy fit with what was revealed in your competitive analysisCompare your prices with those of the competition. Are they higher, lower, the same WhyHow important is price as a competitive factor Do your intended customers really make their purchase decisions mostly on priceWhat will be your customer service and credit policiesPromotionHow will you get the word out to customersAdvertising: What media, why, and how often Why this mix and not some otherHave you identified low-cost methods to get the most out of your promotional budgetWill you use methods other than paid advertising, such as trade shows, catalogs, dealer incentives, word of mouth (how will you stimulate it), and network of friends or professionalsWhat image do you want to project How do you want customers to see youIn addition to advertising, what plans do you have for graphic image support This includes things like logo design, cards and letterhead, brochures, signage, and interior design (if customers come to your place of business).Should you have a system to identify repeat customers and then systematically contact themPromotional BudgetHow much will you spend on the items listed aboveBefore startup (These numbers will go into your startup budget.)Ongoing (These numbers will go into your operating plan budget.)Proposed Location/PlaceProbably you do not have a precise location picked out yet. This is the time to think about what you want and need in a location. Many startups run successfully from home for a while.You will describe your physical needs later, in the Operational Plan section. Here, analyze your location criteria as they will affect your customers.Is your location important to your customers If yes, howIf customers come to your place of business:Is it convenient Parking Interior spaces Not out of the wayIs it consistent with your imageIs it what customers want and expectWhere is the competition located Is it better for you to be near them (like car dealers or fast-food restaurants) or distant (like convenience-food stores)Distribution ChannelsHow do you sell your products or servicesRetail, Direct (mail order, Web, catalog), Wholesale, Your own sales force, Agents, Independent representatives, Bid on contracts5.4Sales ForecastNow that you have described your products, services, customers, markets, and marketing plans in detail, it’s time to attach some numbers to your plan. Use a sales forecast spreadsheet to prepare a quarter-by-quarter projection. The forecast should be based on your historical sales, the marketing strategies that you have just described, your market research, and industry data, if available.You may want to do two forecasts: 1) a "best guess", which is what you really expect, and 2) a "worst case" low estimate that you are confident you can reach no matter what happens.Remember to keep notes on your research and your assumptions as you build this sales forecast and all subsequent spreadsheets in the plan. This is critical if you are going to present it to funding sources.5.4.1R ealistic Scenario5.4.2O ptimistic Scenario5.4.3P essimistic Scenario6.Risk Analysis and Management6.1Technical Risk6.1.1T echnology SafetySafety issue involved in the technology used and proposed solutions.6.1.2P roduct QualityWhat are the quality issues proposed solutions6.1.3D elayWhat delays are likely to happen at which stage and proposed solutions.6.2Competition RiskWhat are the competition risks from existing and new comers and proposed solutions, such as IP protection, development of new technologies.What barriers to entry do you face in entering this market with your new company Some typical barriers are:High capital costsHigh production costsHigh marketing costsConsumer acceptance and brand recognitionTraining and skillsUnique technology and patentsUnionsShipping costsTariff barriers and quotasAnd of course, how will you overcome the barriersHow could the following affect your companyChange in technologyChange in government regulationsChange in the economyChange in your industry6.3Management of GrowthHow will the company manage its own growth and problems resulted.6.4Market RiskMarket risks (such as cost fluctuation) and proposed solutions.7.Financial PlanYour financial will come from a sales forecast in which you forecast sales, cost of goods sold, expenses, and profit month-by-month for one year.Profit projections should be accompanied by a narrative explaining the major assumptions used to estimate company income and expenses.Research Notes: Keep careful notes on your research and assumptions, so that you can explain them later if necessary, and also so that you can go back to your sources when it’s time to revise your plan.Tables and figures are encouraged.7.1Summary of AssumptionsList assumptions made for financial projection. (break-even calculation)Below are the costs, revenue and investments for the cash flow.7.1.1R evenue7.1.2D irect Variable Costs7.1.3F ixed Asset Investment7.1.4H uman Resources7.1.5S ervices Rendered by 3rd Party7.1.6I nfrastructure and Operational Costs7.1.7M arketing7.1.8T ax7.2Break-Even PositionA break-even analysis predicts the sales volume, at a given price, required to recover total costs. In other words, it’s the sales level that is the dividing line between operating at a loss and operating at a profit.Expressed as a formula, break-even is:Breakeven Sales =Fixed Costs1- Variable Costs(%)(Where fixed costs are expressed in dollars, but variable costs are expressed as a percent of total sales.)7.3Projected profitsMany hi-tech business owners think of the 5 year profit and loss projection as the centerpiece of their plan. This is where you put it all together in numbers and get an idea of what it will take to make a profit and be successful.7.4Investment and ReturnExplain how the company will be financed, three rounds for example. Describe the targeted investors, how much is needed, how much share the company is willing to exchange (with conditions), and how the investment will be spent. (A table is normally used to summarize the proposal.)7.5Financial StatementsA balance sheet is one of the fundamental financial reports that any business needs for reporting and financial management. A balance sheet shows what items of value are held by the company (assets), and what its debts are (liabilities). When liabilities are subtracted from assets, the remainder is o wners’ equity.Use a startup expenses and capitalization spreadsheet as a guide to preparing a balance sheet at the end of each year for 5 years. Then detail how you calculated the account balances on your opening day balance sheet.8.Business Feasibility and Impact in the UK and ChinaYour ability to identify the viability of your business both in the UK and China are crucial to the success of your business.How can your business best leverage both the resources of the UK and China Why would your business benefit from the current business climate in China and UKWhat are the culture specific considerations of your technology/serviceHow will the technology/services benefit the UK and the Chinese society as a wholeChina and the UK both have their own concerns and strengths. How the company is going to use China and UK’s strengths, not the weaknesses.China’s Demands (Government policy)China’s Strength (Manufacturing capability and market size)UK Demands (Government policy, concern on spending cuts etc.)UK Strengths (Research Ability, good IP protection, European market)9.References10.AppendicesInclude details and studies used in your business plan. For example: Brochures and advertising materialsIndustry studiesBlueprints and plansMaps and photos of locationMagazine or other articlesDetailed lists of equipment owned or to be purchasedCopies of leases and contractsLetters of support from future customersAny other materials needed to support the assumptions in this plan Market research studiesList of assets available as collateral for a loan。
business planPPT课件
• 项目内容，技术方案 网上销售家电，网站设计外包
• 项目的各个进度 第一阶段，销售小型家电；第二阶段，中型…… • 公司的软硬件，人力的优势 有良好的第三方物流合作公司
2020/10/13
11
4.市场分析
• 市场规模，潜在客户，潜在价值
--规模不大(相对传统市场）但是很有潜力， 白领一族，快速方便
• 竞争，风险 --家电大卖场 优势：价格，便利，品种多
劣势：没有销售导购，国人消费理念
风险：厂家的渠道关系可能会因情况而改变
2020/10/13
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5.营销方案
• 4C’s，售后
--在门户网站上投放广告 --直接从厂家订货 --14天退款
2020/10/13
13
6.投资规模
• 估பைடு நூலகம்资金额度，确定筹资方案 --x万元分期贷款、权益或其他融资方法，
◎ 1-6岁的幼儿 ◎ 8-12岁小学生 ◎ 初高中生、大学生 ◎ 刚参加工作的年轻人；已婚但没有孩子的年轻夫妇； ◎ 幼儿的母亲 ◎ 小学生的母亲
按购物、行为模式划分的目标市场包括下列四个：
◎ 1-16岁群体：主要由幼儿、儿童、小学生、中学生组成。
◎ 18-25岁群体：主要由大学生、刚参加工作的年轻人、刚结 婚但没有孩子的年轻夫妇组成。
◎ 26-35岁群体：主要由年幼孩子（1-6岁）的母亲组成。
◎20203/160-/143 5岁群体：主要由8-12岁孩子的母亲组成。
4
而按心理驱动因素划分的目标市场包含以下三 个：
◎ 1-16岁群体： ◎ 18-26岁群体： ◎ 26-45岁群体： 经过整合，以消费核心利益为统领我们最终得
到三个重要的目标市场，它们是：
Business Plan
创业计划书商业计划书（Business Plan）目录[隐藏]1 什么是商业计划书？2 商业计划书的内容3 商业计划书的作用？4 商业计划书的主要编写格式5 撰写商业计划书应注意的几个问题6 《商业计划书》规范化格式[编辑]什么是商业计划书？商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。
商业计划书是以书面的形式全面描述企业所从事的业务。
它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。
编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。
一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。
一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。
在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。
因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。
[编辑]商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。
种种“如何”是构成商业计划书的说服力。
若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。
商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。
商业计划书Business Plan
商业计划书（Business Plan）什么是商业计划书商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。
商业计划书是以书面的形式全面描述企业所从事的业务。
它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。
编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应珍视科学的反应项目的投资价值。
一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。
一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。
在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。
因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。
商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。
种种“如何”是构成商业计划书的说服力。
若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。
商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。
对市场的分析应由大入小，从宏观到微观，以数据为基础，深刻的描述公司/ 项目在市场中将争取的定位。
对比较优势，应在非常清楚本身强弱情况及竞争对手的战略而作分析。
至于管理团队，应从各人的背景及经验分析其对公司/ 项目中不同岗位的作用。
Business Plan范本
Business Plan范本IntroductionStarting a new business is an exciting and challenging endeavor. One of the key components of a successful business is a well thought out business plan. A business plan serves as a blueprint for your company, outlining your goals, strategies, and financial projections. In this article, we’ll provide a business plan template with a step-by-step guide to help you create a comprehensive and effective plan for your new venture.Executive SummaryThe executive summary is the first section of your business plan but should be written after the rest of the plan is complete. This section should provide an overview of your business, highlighting the key points of your plan. It should be concise, no more than a page.Company OverviewIn this section, you’ll provide more detailed information about your company. Explain your company’s history, objectives, and missionstatement. Discuss any unique aspects of your business, such as a proprietary technology or a patent.Products and ServicesDescribe your products or services in detail. Explain how your offerings meet customer needs and how they compare to competitors. Outline your pricing strategy and any plans for future product development.Market AnalysisConduct market research to determine the size and growth potential of your target market. Identify your competition and analyze their strengths and weaknesses. Use this information to develop a marketing plan that sets your business apart.Marketing and SalesExplain your marketing strategy, such as advertising, public relations, and promotions. Describe how you’ll sell your products orservices, such as through a website, direct sales, or partnerships with other businesses.OperationsExplain the day-to-day operations of your business, such as how you’ll manufacture or deliver your products or services. Describe the role of employees and any partners, suppliers, or other stakeholders.Financial ProjectionsThis section should include a detailed financial plan for your business, including projections for revenue and expenses for the next three to five years. This section is critical for securing financing from lenders or investors.ConclusionA well-prepared business plan can be the key to success for any new business. Use this template as a guide for your own plan, but be sure to customize it to reflect your unique business needs. With athoughtful and comprehensive plan, you’ll be well-prepared to launch and grow your new venture.。
如何写business plan
如何写business plan
1. 执行摘要：简要概述你的商业计划，包括核心业务、目标市场、竞争优势、营销策略、财务预测等关键信息。
2. 公司概述：介绍公司的背景、历史、使命和愿景。
3. 市场分析：研究目标市场的规模、趋势、需求、竞争情况等，为你的商业想法提供依据。
4. 产品或服务：详细描述你的产品或服务，包括其特点、优势、功能等。
5. 营销策略：制定针对目标市场的营销策略，包括推广渠道、定价策略、品牌建设等。
6. 运营管理：描述公司的组织架构、管理团队、生产流程、质量控制等方面的内容。
7. 财务预算：提供详细的财务预算，包括营收预测、成本预算、利润预测等。
8. 风险评估：分析可能面临的风险，并提出相应的应对措施。
9. 实施计划：制定项目实施的时间表和具体步骤。
10. 总结和建议：总结商业计划书的要点，提出建议和改进意见。
在撰写商业计划书时，要确保内容清晰、逻辑连贯、数据准确。
同时，尽量使用简洁明了的语言，避免过多的技术术语和行话。
此外，还可以请专业人士对商业计划书进行审核和修改，以确保其质量和可行性。
普华永道《商业计划书(Business Plan)经典培训教程》(41页)
For each area, a 6 step approach has been defined to help collect the information and study the relevant issues:
information de base
Basic information to be collected , with suggestion of some supporting documents and other information sources Focus on special issues , which points out major aspects that may need in-depth analysis Success factors , where concentration of the efforts of the company are necessary Risks and opportunities , featuring and anticipation of the major threats and opportunities for the company Key indicators , supplying the essential figures related to the area covered and their evolution over the future years Overview, with a short indication of the basic content of the summary that should be presented for the study area
PRODUCTS / SERVICES focus on special issues
Business Plan(商业计划)——创业计划
Business Plan(商业计划)——创业计划1983年美国德州大学在奥斯了分校举行了首届创业计划大赛第一部分执行总结1．本创业的简单描述2．机会描述3．目标市场的描述、预测4．竞争优势5．经济状况和盈利能力预测6．团队概述7．提供的利益第二部分产业背景和公司概述1．市场描述、竞争对手、市场驱动力公司概述：2．产品或服务3．如何满足关键顾客的需求4．进入市场的策略5．市场开发策略第三部分市场调查与分析1．顾客的定位2．市场容量和趋势3．竞争和各自的竞争优势4．估计市场份额、销售额第四部分公司战略营销计划第五部分总体进度安排收入、收支平衡、市场份额、产品开发介绍，主要合作伙伴、融资第六部分关键的风险、问题和假定如何应付风险和问题第七部分团队管理管理团队——成员与管理公司的教育和工作背景、管理分工及个性互补、领导层成员、创业顾问及主要投资人和持股情况。
第八部分公司的经济情况财务计划（毛利、净利、营利的能力和持久化）；固定、可变和可变资本、达到收支平衡所需的月数，达到正现金流所需的月数。
第九部分财务预测收入报告、平衡报表、前两年为季度报表，前五年为年度报表，同一时期的估价现金流分析，突出成本控制系统。
第十部分假定公司能够提供的利益总体资金需求、融资是哪一级，如何使用这些资金，投资人可以得到的回报，投资人退出策略。
基本要求一、文字要流畅，简明扼要，重点突出。
二、创新意识要强、创意要新颖、构思要独特。
三、市场调查要客观、科学可靠。
四、计划的商业化和产业化可操作性比较高。
business plan商业计划书
商业计划书1. 简介商业计划书是一份详细描述商业活动的文件，用于规划和管理企业的发展。
本文将介绍一个商业计划书的基本结构和内容要点。
2. 项目概述在此部分，我们将介绍商业计划书所涉及的具体项目。
包括项目名称、目标市场、产品或服务、竞争优势等。
2.1 项目名称给出项目的名称，并解释其含义和背后的理念。
2.2 目标市场描述目标市场的特征，包括人口统计数据、消费习惯、市场规模等。
分析目标市场的增长趋势和机会。
2.3 产品或服务详细描述产品或服务的特点和功能。
解释为什么该产品或服务能够满足目标市场的需求，并提供与竞争对手相比的优势。
2.4 竞争优势列举并分析竞争对手，并说明本项目相对于竞争对手的优势。
这些优势可以是技术上的、价格上的、品牌上的或其他方面。
3. 市场分析在此部分，我们将深入研究目标市场的细节，包括市场规模、增长趋势、竞争格局等。
3.1 市场规模通过研究市场数据和行业报告，估计目标市场的规模。
可以使用图表和图形来直观地展示数据。
3.2 增长趋势分析目标市场的增长趋势，包括过去几年的增长率和未来几年的预测。
解释这种增长趋势的原因和影响因素。
3.3 竞争格局调查竞争对手的数量、规模、市场份额等。
分析竞争格局对本项目的影响，并提出应对策略。
4. 营销策略在此部分，我们将阐述如何推广和销售产品或服务，并吸引目标市场的客户。
4.1 定位策略确定产品或服务在目标市场中的定位。
例如，高端市场、大众市场还是专业领域。
4.2 渠道策略描述产品或服务的销售渠道，如线上销售、线下零售或经销商渠道。
解释为什么选择这些渠道，并提供支持性数据和论据。
4.3 促销策略说明如何进行促销活动，包括广告、促销活动、公关等。
解释每种促销手段的优势和预期效果。
5. 经营模式在此部分，我们将介绍项目的经营模式和运营方式。
5.1 生产/服务流程描述产品或服务的生产或提供流程。
包括原材料采购、生产过程、质量控制等。
5.2 成本结构列举和分析项目的各项成本，包括固定成本和变动成本。
Business-plan英文版商业计划书【范本模板】
Business planfor the pet marketMiracleNov－２２－２００９E X E C U T I V E S U M M A R YPets sold on the market today is very large，an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding，but also regard them as their parents。
Because they have this mentality, the other relevant market came into being and pets —pet grooming, health care and so on。
At present，there are already many such institutions abroad; many domestic first-line has also been developed cities，a similar organization，but due to technical reasons, and other aspects of a single national comparison of many of these institutionsIn developed city markets，there exists a lackage of all—package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration，our program is to design the market in Nanning，through the program，we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.Table of Content1。
Business plan 商业企划书(英文版)
Entrepreneurial background
Face this situation I advise graduated students to sell these items to other brother, sister. It not only spread the traditional virtues of our country, but also realize the reuse of resources.So we want to set up a trading market which can resale second-hand goods. Through our analysis, we believe that the secondary trading market has a great development prospects.
A large number of college students will graduate from the school in June each year.At this time, what about the goods that they have been consuming a lot ? Taken away or sold to the recycle bin? lt will bring you a lot of trouble.Sold ?it seems too waste,after all, these items have a lot of re use value, such as: used textbooks, football, etc..
Market analysing
• The graduate from Zhengzhou University more than ten thousands, which makes up of a potential market. Through detail survey and analysing, we discover that many graduates can not carry their things and choose to sell them to recycle bin or junior students. It’s acceptable for students to buy some cheap secondhand things. Nowadays a large part of college students come from middle-income families. The things they need are both great quaility and cheap, which satisfied reality needs.
英文商业计划写作模板(business plan)
SWOT and critical success factors
(Enter your text here)
Outline briefly your marketing strengths, weaknesses, opportunities and threats.
What are therefore the critical success factors for your business?
What target market(s) has your market research (and trading experience) established.
Explain how intimately you understand these markets (how close you keep to your customers) and how this feeds back into your business (improvements, product/service changes, etc).
Some sugested headings:
Brief summary and description of the Business.
Anticipated Start Date.
Owners and Partners
Trading Structure: IE Sole Trader/ Partnership / Ltd Company/ Social Enterprise/ LLP
Expected first year Sales/Turnover.
Expected First year Pre Tax Profit or Loss.
Business plan 商业企划书(英文版)
Entrepreneurial background
Face this situation I advise graduated students to sell these items to other brother, sister. It not only spread the traditional virtues of our country, but also realize the reuse of resources.So we want to set up a trading market which 4
Organization and management
1, set up joint 3 1 person, the finance department, sales department, maintenance department, 3 people 5 people, 3 propaganda department, logistics department, 5 people and all for college students, according to 10
Marketing plan
4. On the way of distribution channel, we will combine online sales with store sales, which not only can expand consumer ,but can also increase our advertising effert. Therefore, we will achieve the multi- 9
Marketing plan
3. On the way of price, we need to evaluate the resale items . According to the damaged extent of the items, use of time and life, we should make reasonable estimates about its resale price. At the same time, we 8
Business-plan-template 全英商业计划书模板
Business plan for a new businessThe business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative.The real value of creating a business plan is not in having the finished plan in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later.This business plan is a specific model suitable for high-tech businesses. Before you begin, look at the 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. But this is the value of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.Tailoring the planThe generic business plan presented should be modified to suit your specific type of business and the audience for which the plan is written.For raising capitalFor investorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:o Funds needed short-termo Funds needed in two to five years’ timeo How the company will use the funds, and what this will accomplish for growtho Estimated return on investmento Exit strategy for investors (buyback, sale or IPO)o Proportion of ownership that you will give up to investorso Milestones or conditions that you will accepto Financial reporting to be providedo Involvement of investors on the board or in managementFor type of businessHigh-tech companiesEconomic outlook for the industryWill the company have information systems in place to manage rapidly changing prices, costs and markets?Will you be on the cutting edge with your products and services?What is the status of research and development? And what is required to:o Bring product/service to market?o Keep the company competitive?How does the company:o Protect intellectual property?o Avoid technological obsolescence?o Supply necessary capital?o Retain key personnel?High-tech companies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good. You must do longer-term financial forecasts to show when profit take-off is expected to occur. And your assumptions must be well documented and well argued.Business planOWNERSYour Business NameDateE-MailWebpageTable of contents1.Executive summary (6)2.Introduction to the Company and its Management (7)2.1Company Overview (7)2.2Organisational Structure (7)2.3The Management Team (7)2.4Advisory Board (7)2.5Proposed Management Compensation (7)2.6Headcount Forecast (7)3.Products and Services Description (8)3.1Products and Technologies Introduction (8)3.2Detailed Development Plan (8)3.2.1Product Roadmaps (8)3.2.2Development Stages (8)3.3Future Applications (8)4.Marketing Analysis (9)4.1Market Trend (9)4.2Market Segmentation (10)4.3Market Gap (Unique Selling Point) (10)4.4Competitive Analysis (10)5.Business Model (12)5.1Core Competence (12)5.2SWOT Analysis (12)5.3Marketing Plan (12)5.4Sales Forecast (14)5.4.1Realistic Scenario (15)5.4.2Optimistic Scenario (15)5.4.3Pessimistic Scenario (15)6.Risk Analysis and Management (16)6.1Technical Risk (16)6.1.1Technology Safety (16)6.1.2Product Quality (16)6.1.3Delay (16)6.2Competition Risk (16)6.3Management of Growth (17)6.4Market Risk (17)7.Financial Plan (18)7.1Summary of Assumptions (18)7.1.1Revenue (18)7.1.2Direct Variable Costs (18)7.1.3Fixed Asset Investment (18)7.1.4Human Resources (18)7.1.5Services Rendered by 3rd Party (18)7.1.6Infrastructure and Operational Costs (18)7.1.7Marketing (18)7.1.8Tax (18)7.2Break-Even Position (18)7.3Projected profits (19)7.4Investment and Return (19)7.5Financial Statements (19)8.Business Feasibility and Impact in the UK and China (20)9.References (21)10.Appendices (22)Executive summaryWrite this section last.We suggest that you make it no more than two pages long.Include everything that you would cover in a five-minute interview.Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?Make it enthusiastic, professional, complete and concise.If proposing for an investment, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.Paragraph headings can be used if they identify the purpose of each paragraph. (example below)Company and Management (Team)Product/Service DescriptionMarket AnalysisCompany StrategyRisk AnalysisFinancial PlanInvestment PropositionIntroduction to the Company and its Management2.1 Company OverviewWhat business will you be in? What will you do?Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan.2.2 Organisational StructureIf you’ll have more than 10 employees, create an organizational chart showing the management hierarchy and who is responsible for key functions.Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.2.3 The Management TeamWho will manage the business on a day-to-day basis? What experience does that person bring to the business? What special or distinctive competencies? Is there a plan for continuation of the business if this person is lost or incapacitated?2.4 Advisory BoardList members of management advisory board and their short resume/CV.2.5 Proposed Management CompensationIf the management team are willing to reduce their compensation in the first year of business2.6 Headcount ForecastNumber of employees of each departments and the total in the next 5 years. (tables preferred)Products and Services Description3.1 Products and Technologies IntroductionDescribe in depth your products or services (technical specifications, drawings, photos, sales brochures and other bulky items belong in the Appendices).What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.What are the cost, fee or commission structures of your products or services?Don’t forget to include the current Patent Status.3.2 Detailed Development Plan3.2.1 Product RoadmapsList and describe product type and service of all categories, what they do, when they are available, and the timeline of design, prototype, sample promotion etc. (tables and figures are encouraged)3.2.2 Development StagesWrite down the stages used to measure the stepping successes (deliverables, milestones) of the whole company according to the development plan.3.3 Future ApplicationsList and describe potential applications.Marketing AnalysisNo matter how good your products and services are, the venture cannot succeed without effective marketing. This begins with careful and systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you are on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent.There are two kinds of market research: primary and secondary.Secondary research means using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles. This type of information is available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies.Primary research means gathering your own data. For example, you could do your own traffic count at a proposed location, use the yellow pages to identify competitors, and do surveys or focus-group interviews to learn about consumer preferences. Professional market research can be very costly, but there are many books that show small business owners how to do effective research themselves.In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.4.1 Market TrendDescribe your industry. Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your company be poised to take advantage of them?Facts about your industry:What is the total size of your market?What percent share of the market will you have? (This is important only if you think you will be a major factor in the market.)Current demand in target market.Trends in target market—growth trends, trends in consumer preferences, and trends inproduct development.4.2 Market SegmentationShow the understanding of the market segments (sizes, volume growth, revenue growth)4.3 Market Gap (Unique Selling Point)Analyze the current market and identify and explain that there might be a gap, a weak/missing segment of the market for your particular product. And describe growth potential and opportunity for a business of your type and size.4.4 Competitive AnalysisWhat products and companies will compete with you? List your major competitors:Will they compete with you across the board, or just for certain products and customers or in certain locations? Will you have important indirect competitors? (For example, video rental stores compete with cinemas, although they are different types of businesses.)How will your products or services compare with the competition?You can use the Competitive analysis table below to compare your company with your two most important competitors. The first column lists key competitive factors. Since these vary from one industry to another, you may want to customize the list of factors.In the column labeled Me, state honestly how you think you will be perceived in customers' minds. Then check whether you think this factor will be a strength or a weakness for you. Sometimes it is hard to analyse our own weaknesses. Try to be very clear here. Better yet, get somebody else to assess you. This can be a real eye-opener. And remember that you cannot be all things to all people. In fact, trying to be causes many business failures because their efforts become scattered and diluted. You want an honest assessment of your firm's strong and weak points.Now analyse each major competitor. In a few words, state how you think they compare with you. In the final column, estimate the importance of each competitive factor to the customer. 1 = critical; 5 = not very important.Table 1: Competitive analysisNow, write a short paragraph stating your competitive advantages and disadvantages.Business ModelHow will you develop your company, through alliance and co-development or …?List and explain them step by step.5.1 Core CompetenceDescribe your most important company strengths and core competencies. What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?5.2 SWOT AnalysisStrength: Cost, size, energy saving, eco-friendly, robustness, future development…Weakness: Immature, suppliers…Opportunities: Political Opportunities, market opportunities, co-operation opportunities.Threats: Competitors, Intellect Property, supplier chain.5.3 Marketing PlanNow outline a marketing strategy that is consistent with your niche.Marketing strategies according to the 4P theories, namely Product, Price, Promotion and Place. (The 5th P –People is the whole reason for the services industry to be doing very well OR even for improving the service experience in a Product industry is because they all target 'People'.)Product StrategyList all of your major products or services.For each product or service:Describe the most important features. What is special about it?Describe the benefits. That is, what will the product do for the customer?Note the difference between features and benefits, and think about them. For example, a house that gives shelter and lasts a long time is made with certain materials and to a certain design; those are its features. Its benefits include pride of ownership, financial security, providing for the family, and inclusion in a neighborhood. You build features into your product so that you can sell the benefits.What after-sale services will you give? Some examples are delivery, warranty, service contracts, support, follow-up, and refund policy.PricingExplain your method or methods of setting prices. For most small businesses, having the lowest price is not a good policy. It robs you of needed profit margin; customers may not care as much about price as you think; and large competitors can under price you anyway. Usually you will do better to have average prices and compete on quality and service.Does your pricing strategy fit with what was revealed in your competitive analysis?Compare your prices with those of the competition. Are they higher, lower, the same? Why?How important is price as a competitive factor? Do your intended customers really make their purchase decisions mostly on price?What will be your customer service and credit policies?PromotionHow will you get the word out to customers?Advertising: What media, why, and how often? Why this mix and not some other?Have you identified low-cost methods to get the most out of your promotional budget?Will you use methods other than paid advertising, such as trade shows, catalogs, dealer incentives, word of mouth (how will you stimulate it?), and network of friends or professionals?What image do you want to project? How do you want customers to see you?In addition to advertising, what plans do you have for graphic image support? This includes things like logo design, cards and letterhead, brochures, signage, and interior design (if customers come to your place of business).Should you have a system to identify repeat customers and then systematically contact them?Promotional BudgetHow much will you spend on the items listed above?Before startup? (These numbers will go into your startup budget.)Ongoing? (These numbers will go into your operating plan budget.)Proposed Location/PlaceProbably you do not have a precise location picked out yet. This is the time to think about what you want and need in a location. Many startups run successfully from home for a while.You will describe your physical needs later, in the Operational Plan section. Here, analyze your location criteria as they will affect your customers.Is your location important to your customers? If yes, how?If customers come to your place of business:Is it convenient? Parking? Interior spaces? Not out of the way?Is it consistent with your image?Is it what customers want and expect?Where is the competition located? Is it better for you to be near them (like car dealers or fast-food restaurants) or distant (like convenience-food stores)?Distribution ChannelsHow do you sell your products or services?Retail, Direct (mail order, Web, catalog), Wholesale, Your own sales force, Agents, Independent representatives, Bid on contracts5.4 Sales ForecastNow that you have described your products, services, customers, markets, and marketing plans in detail, it’s time to attach some numbers to your plan. Use a sales forecast spreadsheet to prepare a quarter-by-quarter projection. The forecast should be based on your historical sales, the marketing strategies that you have just described, your market research, and industry data, if available.You may want to do two forecasts: 1) a "best guess", which is what you really expect, and 2) a "worst case" low estimate that you are confident you can reach no matter what happens.Remember to keep notes on your research and your assumptions as you build this sales forecast and all subsequent spreadsheets in the plan. This is critical if you are going to present it to funding sources.5.4.1 Realistic Scenario5.4.2 Optimistic Scenario5.4.3 Pessimistic ScenarioRisk Analysis and Management6.1 Technical Risk6.1.1 Technology SafetySafety issue involved in the technology used and proposed solutions.6.1.2 Product QualityWhat are the quality issues proposed solutions6.1.3 DelayWhat delays are likely to happen at which stage and proposed solutions.6.2 Competition RiskWhat are the competition risks from existing and new comers and proposed solutions, such as IP protection, development of new technologies.What barriers to entry do you face in entering this market with your new company? Some typical barriers are:High capital costsHigh production costsHigh marketing costsConsumer acceptance and brand recognitionTraining and skillsUnique technology and patentsUnionsShipping costsTariff barriers and quotasAnd of course, how will you overcome the barriers?How could the following affect your company?Change in technologyChange in government regulationsChange in the economyChange in your industry6.3 Management of GrowthHow will the company manage its own growth and problems resulted.6.4 Market RiskMarket risks (such as cost fluctuation) and proposed solutions.Financial PlanYour financial will come from a sales forecast in which you forecast sales, cost of goods sold, expenses, and profit month-by-month for one year.Profit projections should be accompanied by a narrative explaining the major assumptions used to estimate company income and expenses.Research Notes: Keep careful notes on your research and assumptions, so that you can explain them later if necessary, and also so that you can go back to your sources when it’s time to revise your plan.Tables and figures are encouraged.7.1 Summary of AssumptionsList assumptions made for financial projection. (break-even calculation)Below are the costs, revenue and investments for the cash flow.7.1.1 Revenue7.1.2 Direct Variable Costs7.1.3 Fixed Asset Investment7.1.4 Human Resources7.1.5 Services Rendered by 3rd Party7.1.6 Infrastructure and Operational Costs7.1.7 Marketing7.1.8 Tax7.2 Break-Even PositionA break-even analysis predicts the sales volume, at a given price, required to recover total costs. In other words, it’s the sales level that is the dividing line between operating at a loss and operating at a profit.Expressed as a formula, break-even is:Breakeven Sales = Fixed Costs1- Variable Costs(%)(Where fixed costs are expressed in dollars, but variable costs are expressed as a percent of total sales.)7.3 Projected profitsMany hi-tech business owners think of the 5 year profit and loss projection as the centerpiece of their plan. This is where you put it all together in numbers and get an idea of what it will take to make a profit and be successful.7.4 Investment and ReturnExplain how the company will be financed, three rounds for example. Describe the targeted investors, how much is needed, how much share the company is willing to exchange (with conditions), and how the investment will be spent. (A table is normally used to summarize the proposal.)7.5 Financial StatementsA balance sheet is one of the fundamental financial reports that any business needs for reporting and financial management. A balance sheet shows what items of value are held by the company (assets), and what its debts are (liabilities). When liabilities are subtracted from assets, the remainder is o wners’ equity.Use a startup expenses and capitalization spreadsheet as a guide to preparing a balance sheet at the end of each year for 5 years. Then detail how you calculated the account balances on your opening day balance sheet.Business Feasibility and Impact in the UK and ChinaYour ability to identify the viability of your business both in the UK and China are crucial to the success of your business.How can your business best leverage both the resources of the UK and China? Why would your business benefit from the current business climate in China and UK?What are the culture specific considerations of your technology/service?How will the technology/services benefit the UK and the Chinese society as a whole?China and the UK both have their own concerns and strengths. How the company is going to use Chin a and UK’s strengths, not the weaknesses.China’s Demands (Government policy)China’s Strength (Manufacturing capability and market size)UK Demands (Government policy, concern on spending cuts etc.)UK Strengths (Research Ability, good IP protection, European market)ReferencesAppendicesInclude details and studies used in your business plan. For example: Brochures and advertising materialsIndustry studiesBlueprints and plansMaps and photos of locationMagazine or other articlesDetailed lists of equipment owned or to be purchasedCopies of leases and contractsLetters of support from future customersAny other materials needed to support the assumptions in this plan Market research studiesList of assets available as collateral for a loan。
businessplan商务英语范文(汇总6篇)
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BUSINESS PLAN(英文商业计划书)
Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our website One specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。
商业计划书英文可编辑模板(Business Plan)
[YOUR COMPANY NAME]BUSINESS PLAN[YOUR NAME][YOUR TITLE][YOUR ADDRESS][YOUR ADDRESS 2][YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [COUNTRY][YOUR PHONE NUMBER][*************************][YOUR WEBSITE ADDRESS][DATE]Table of ContentsStatement of Confidentiality & Non-Disclosure3 Executive Summary4 Business Description4 Products and Services4 The Market4 Competition5 Operations5 Management Team6 Risk/Opportunity6 Financial Summary6 Capital Requirements7 1. Business Description9 1.1 Industry Overview9 1.2 Company Description9 1.3 History and Current Status10 1.4 Goals and Objectives10 1.5 Critical Success Factors10 1.6 Company Ownership111.7 Exit Strategy112. Products / Services12 2.1 Product/Service Description12 2.2 Unique Features or Proprietary Aspects of Product/Service13 2.3 Research and Development14 2.4 Production142.5 New and Follow-on Products/Services153. The Market16 3.1 Industry Analysis16 3.2 Market Analysis183.3 Competitor Analysis204. Marketing Strategies and Sales23 4.1 Introduction23 4.2 Market Segmentation Strategy23 4.3 Targeting Strategy23 4.4 Positioning Strategy24 4.5 Product/Service Strategy24 4.6 Pricing Strategy25 4.7 Distribution Channels26 4.8 Promotion and Advertising Strategy26 4.9 Sales Strategy274.10 Sales Forecasts285. Development29 5.1 Development Strategy29 5.2 Development Timeline29 5.3 Development Expenses296. Management30 6.1 Company Organization30 6.2 Management Team30 6.3 Management Structure and Style31 6.4 Ownership316.5 Board of [Advisors OR Directors]327. Operations33 7.1 Operations Strategy33 7.2 Scope of Operations33 7.3 Ongoing Operations33 7.4 Location33 7.5 Personnel35 7.6 Production35 7.7 Operations Expenses36 7.8 Legal Environment36 7.9 Inventory37 7.10 Suppliers377.11 Credit Policies378. Financials39 8.1 Start-up Funds40 8.2 Financial History and Analysis (current businesses only)40 8.3 Current Financial Position (current, takeover or franchise businesses only)40 8.4 Operating Forecast41 8.5 Break-Even Analysis41 8.6 Balance Sheet42 8.7 Income Statement428.8 Cash Flow429. [Offering OR Funding Request]43 9.1 Offer43 9.2 Capital Requirements43 9.3 Risk/Opportunity43 9.4 Valuation of Business449.5 Exit Strategy4410. Refining the Plan45 10.1 For Raising Capital4510.2 Refine According to Type of Business4511. Appendix47Statement of Confidentiality & Non-DisclosureThis document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent.[YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.Executive SummaryThe executive summary will provide readers and potential investors a brief yet dynamic description of the key components of the business plan. To make sure it is clear and comprehensive, it is often the last section to be written. A first-time reader should be able to read the summary by itself and know what your business is all about. The summary should stand-alone and should not refer to other parts of your business plan.The summary, between one to three pages in length, will motivate readers to continue reading the remainder of the business plan in more detail.The summary should include the following subsections:Business DescriptionProvide a brief description of your company. The opening paragraphs should introduce what you do and where. From this section, the investor must be convinced of the uniqueness of the business and gain a clear idea of the market in which the company will operate. The legal form of the business such as LLC, S-Corporation, C-Corporation, Partnership, or Proprietorship should be stated as well as the objectives of the business via a mission statement that clearly states the business' purpose and values. Include a vision statement as well as where you see the business in five to ten years. Be sure to answer the following questions that are usually asked by potential investors:•What form of business are you in?•What type of business is it (e.g. manufacturing, consulting, reselling, services)?•Is it a new business, a takeover, a franchise?•What is your product or service?Products and ServicesThis should include a very brief overview and description of your products and services, with emphasis on distinguishing features. Be sure to answer the following questions that are usually asked by potential investors:•How will the products be made or the services performed?•What will they do for the customers/clients?•What is different about the product or service your business is offering?•What value do you add to your product?•What is it that separates your company from the rest of the pack?•Is your product or technology proprietary, patented, copyrighted?The MarketProvide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. It is important to reference credible sources and include the name of your source(s) of information along with a date. Indicate how you will market the products/services and which channels will be used to deliver your products/services to your target market(s) (i.e. website, direct sales force, Value Added Resellers, channel partners, etc…). Be sure to answer the following questions that are usually asked by potential investors:•What are the key drivers, trends, and influences in the market?•To whom do you market your products and services?•How will you educate your customers to buy from you?•Who is your target market?CompetitionIt is important to show the reader that you have investigated the competition. Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage. Based on this analysis, you can identify key obstacles for your business, the additional services you might offer, competitive challenges, as well as opportunities ahead. Briefly describe the competitive outlook and dynamics of the relevant market in which you will operate. Be sureto answer the following questions that are usually asked by potential investors:•Is your service better, faster, cheaper and if so why?•Is your advantage a temporary “window” and are there steps you can take to protect your position?•What have you learned from the competition? From their advertising?•How is their business currently? Steady? Increasing? Decreasing?You may also wish to include the following table:Main CompetitorsOperationsOperations is defined as the processes used to deliver your products and services to the marketplace and can include manufacturing, transportation, logistics, travel, printing, consulting, after-sales service, and so on. This section should briefly outline how you will implement all of the above and include a brief description of the organizational structure and the expense and capital requirements for operation. Besure to answer the following questions that are usually asked by potential investors:•Are your staffing requirements on par with the rest of the industry, is your pay and benefits package appropriate?•Have you considered the possibility of a unionized staff?•Have you contacted suppliers and distributors and decided which you will choose?•Do you have insurance? If so, does it provide adequate coverage?•Have you prepared a contingency plan if some difficulties should occur?•What facilities and equipment do you require? How much does they cost?•What inventory will you have on hand? Where will you keep it?Management TeamThe quality of a company’s management team is one of the best predictors of success, thus investors will look very closely at the individuals who will be managing the company. The ideal scenario is that senior managers have previously started and successfully managed companies in the same business. If your management team cannot show this kind of background, you should emphasize the previous relevant experiences of the team. Mention past experience, education, positions held and milestones achieved. Be sure to answer the following questions that are usually asked by potential investors: •Can the current management team reach the desired goals set by the business?•What about the future needs of management, will you hire new team members? What if a member of your management team leaves?•What is the chain of command?•Why did your current management leave their previous position?•What will be the main duties of each individual member of management?Risk/OpportunityRisks are a part of any business, especially a new one. In this section, it is important to show potential investors and loan officers you have taken into consideration the risk involved with starting or expanding your venture. Illustrate the market, pricing, product, and management risks as well as how you plan to overcome these risks.Convey to the investor that the company and product/service truly fills an unmet need in the marketplace. Describe and quantify the opportunity and where you fit. Explain why you are in business along with the reasons why you will be able to take advantage of this opportunity. Be sure to answer the following questions that are usually asked by potential investors:•Have you considered all the possible risks involved?•Does your business have a contingency plan in place for all of the risks mentioned?•What makes this opportunity unique?•What are the financial risks for your business? How will these risks be minimized?•What is the worst-case scenario? How will your business handle it?Financial SummaryThe financial section of the business plan will help you and potential investors (or loan officers) estimate how much money will be required and how much profit and sales will be generated. This process will force you to think through the various scenarios that may arise through the course of business and the respective responses to each. Be sure to answer the following questions that are usually asked by potential investors:•Have you stated your break-even point?•What are the potential problems you are certain your business will face and what are the solutions to these problems?•Are the balance sheet and income statement completed for five years?This table should include a recap of your income statement:This table should include a summary of your balance sheet:Financial SummaryCapital RequirementsClearly state the capital needed to start or expand your business. You should have a very clear idea of how much money you will need to operate your business for the first full year. If possible, summarize how much money has been invested in the business to date and how it is being used. Describe why you need the funds and why the opportunity is exciting. Keep in mind that one of the most common causes of new business failures is under-capitalization. Investors and loan officers want to know when they will get their money back, so be sure to explain how and when they will recoup their investment or when you will repay the loan. If the loan for initial capital will be based on security instead of equity, you should also specify the source of collateral. The following tables are useful to portray the sources and uses of funds:Source of funds:Use of funds:Executive Summary checklist:•Does your Executive Summary capture the essence of your business plan?•Does your Summary sell your distinctive competence for executing the plan?•Does it sell your strategy for success?•Does it stand-alone from your business plan (without reference to the business plan)?•Is your Summary short, clear and exciting? Does it make the reader want to dive into the complete plan for more details?•Do you cover all of the main elements of your plan (Business Description, Products and Services, The Market, Competition, Operations, Management Team, Risk/Opportunity, Financial Summary and Capital Requirements)1. Business DescriptionThe business description is a brief (one or two page) description of the company you have founded or are about to found. This section will be broken down into subsections and should give your reader a good idea of where you are, how you have gotten there and where you foresee your business in the future.Answer the following questions in one or two paragraphs:•What is the name of your company? Where is it located?•Will it be a sole proprietorship, partnership, or corporation?•Does your company currently exist, or will it be forming?•What is your current stage? (Idea stage, start-up, expansion, etc.)•Has the product been tested, lease signed, suppliers arranged, staff hired, etc.?•How will it be organized?•What is the size of the company? (Sales volume, number of employees, size of facilities, etc.) •Why should an investor put money in your hands?•To whom do you market your products? What is your target market?•What changes do you foresee in your industry, and how will your company respond to them? The Business description should include the following subsections:1.1 Industry OverviewOften neglected in many business plans, an industry overview will provide potential investors or loan officers information on the industry that you are entering or already have a stake in. The industry overview should begin with the current situation of the industry and the future of the industry. Where possible, provide information on all the markets in the industry, including the positive or negative affect new products and developments will have on your particular business. When writing this section it is very important to state or footnote the source of any information and data you have used. Investors and loan officers will want to know how reliable and accurate the information you have provided really is.1.2 Company DescriptionStart with the legal name of your business and state the legal form such as LLC, S-Corporation, C-Corporation, Partnership, or Proprietorship. State whether the business is a new business, expanding business, or a takeover of an existing business. Next, explain the actual business you are in, this will include describing the manufacturing of any product, provision and delivery of any service, and so on. State where your primary office will be located as well as any other facility that your business will operate in and then explain the reasons for that specific location. Give the actual size of each office and/or facility and along with a description of how each will be used and the duration in number of years these facilities will be adequate for operating the business (i.e. number of years used for amortization of their cost).If your company uses any controlled substances in the manufacturing process or delivery of service be sure to list them along with the jurisdiction of the government agency associated with them. Be sure to indicate that you have obtained the necessary permits/licenses and what are the agencies that regulate them.Mission StatementYour mission statement is a short inspirational statement of the vision and goals you have for your company. Be sure that your mission statement is concise, content rich, and that it excites your readers. Your mission statement should address, but is not limited, to the following elements:•Nature and philosophy of the company•Quality, price, service, customer relationships, management style, employee relations•Corporate culture, image•Social and community image•Growth and profitability goals1.3 History and Current StatusSummarize the history and current status of your company. If your company is just forming, clearly explain how you came up with the idea to start your business and how you and your partners have met.If your business is already in operation, state how long you have been in business. Do you have anything to say about previous owners, successes, failures, lessons learned, reputation in community or sales and profit history? Discuss significant past problems and how you survived them.1.4 Goals and ObjectivesIn this section, explain in simple terms the objective of your business in a single paragraph. Express your company's objectives by answering the following questions:•What are your plans for the future of the business?•What are your ambitions for the company?•Are you developing growth strategies? If so, how fast do you think you will grow?•Do you plan to increase production, diversify, or eventually sell the business?•Explain your short- and long-term goals for the company.•What are your time frames for reaching different goals?1.5 Critical Success FactorsSeparate from the Goals and Objectives section, the critical success factors identify what needs to be in place or managed in order to accomplish the objectives. Questions to address are:•What factors will make this business a success?•What are the internal and external elements that have an immediate and direct impact on your business? How are you prepared to deal with them or make them happen?•What are your major competitive strengths?•If you are asking for funding, go on to explain how the new capital will help you successfully meet your upcoming challenges.1.6 Company OwnershipThis section will identify the owners of the business and should address the following: •Who are the owners? How much of the shares do they own?•Who are the people in the management team?•List the name of the individual and the position held•Describe the owners' plan for succession. Who takes over after you retire?Use the following table to clearly show how the ownership will be broken down:Ownership of Company1.7 Exit StrategyThis is where you explain to investors how they will get their money back, what you are anticipating they will recover in excess of their investment and in what time frame. Possible exit strategies can include: •The sale or merger of your company• A management buyout•An IPO or private placement2. Products / ServicesThis section is a detailed description of the products and/or services you will be selling or providing. Since the reader may not be familiar with your product/service, make sure to explain and describe it carefully. Begin to sell your idea by generating some excitement about it. Be honest about capabilities. When potential investors have finished learning about your product or service, they should be enthusiastic about reading the marketing and financial details of your venture.Try to describe the benefits of your goods and services from a customers' perspective.Make sure to include technical specifications, drawings, photos, sales brochures, and other items that you deem appropriate in the appendix.In a few paragraphs, answer the following questions:•What exactly is your product or service?•What marketplace needs does your product address?•Who will purchase it?•How will your product or service benefit the customer? What are its features?•How does your product work or how is the service used?•Which after-sales services are provided? (e.g. delivery, warranty, support, follow-up, or refund policy)•What proprietary rights do you have to the product/service? Patents, copyrights, trade secrets, non-compete agreements? Other proprietary knowledge or skills?•What is your pricing strategy?•What are the sales price, cost, and profit margin for each product line?•Which products/services are in demand?•What are your current sales?•What are the boundaries of your business?•Are there other vendors involved and if so who and where do they fit?•What is included in the product's bill of materials? (Major components only)•Are there any current/potential component supply problems?The Products/Services section should include the following subsections:2.1 Product/Service DescriptionBegin by stating your [YOUR COMPANY NAME] and the product or service you provide. List allproducts/services in order of highest to lowest sales or importance of product line. If possible, try to refer potential investors and loan officers to patents, diagrams, product displays, or other supporting material. For each product/service, describe the main features and benefits. State at what stage of growth your product/service is in [introductory, growth, maturity] and when you initially developed your product/service. When possible, provide a historical summary of product developments, introductions, and improvements up to the time of the business plan in a table.Existing Products•How is your product different from the competition? Compare capabilities, strengths/weaknesses, and characteristics of your product to that of competitors.•Are your products currently up to date? If not, how and when do you plan to update them?•Include the sales price, costs and profit margin for each product line•Who are your current customers?Description of the Products•General concepts•Specific features•The cost and labor of production methods•In what stage of development are the products?•Product liability considerations?•What is your pricing strategy?Description of the Services•What are the services offered?•What is your pricing strategy?•What is unique about your service?•Does your service create a competitive advantage?Stage of DevelopmentBriefly describe the current status of your product or service:•Where is the product in its lifecycle (early, growing, mature, declining)?•Is it ready for the market, or is it in development?•What obstacles remain?•What is the timeframe for introducing these products to the market?•How up-to-date are your products? Address potential obsolescence or losses of market share.•Has your product been tested / evaluated and if so, where, when and what were the results.2.2 Unique Features or Proprietary Aspects of Product/ServiceIn this section you will show how your product or service is unique. Explain the unique value-added characteristics of your product line or service and how these value-added characteristics will in turn give your business a competitive advantage.Begin by stating why your business is unique (e.g. patent, secret ingredient, new production process, unmatched know-how). Explain how the competition may provide a similar product/service but provide the reasons why your business is able to differentiate itself in the market.Be sure to give the details on any patents you have applied for, been granted, or been licensed. Provide a summary of the patent in the appendix. Point out your lead product/service and demonstrate how it addresses customer needs and benefits.2.3 Research and DevelopmentIf your business is big enough to have either a Research and Development department or employee, specify the people in charge and their major objectives. List what your Research and Development has accomplished in the past such as innovative products/services. Account for what has been spent in the past year in percentage of revenue or actual dollar amount. If there are any plans for the future, give the percentage of revenue or dollar amount that will be allocated and the duration of the plan.Selecting a product/service from idea to market can be a difficult task. It is a good idea to have criteria in place for deciding which product/service to move forward with. These criteria may include but are not limited to:•Relatively low investment requirements•Positive return on investment•Feasibility of development and execution•Uniqueness in the market•Relatively low risk•Timeliness of results2.4 ProductionThis section will give more details on how your product/service is manufactured or delivered. To better assist you in writing this particular section, a product-oriented approach and a service-oriented approach are provided.ProductThere are a number of things to address when your business is product oriented. First, state if your product(s) is manufactured in-house or assembled in-house from various vendors, then list the raw materials, sub assemblies, or components used for your product. Identify where you purchase your materials or any manufacturers you may use for sub assembly.List the critical factors in the production of your product.Specify and explain capital equipment, material, and labor requirements. Are the above items readily available? Do you have multiple supply sources? List inventory requirements, quality, and technical specifications, and hazardous materials.ServiceService-oriented businesses will address issues in a different manner. Anyone operating a service-oriented business will state if his or her service is provided by internal staff or subcontracted to field consultants. If there are procedures for delivering the service it will be described in this section.List the critical factors for the delivery of service.Specify if there will be a particular service level that has to be maintained and how you will maintain these levels.2.5 New and Follow-on Products/ServicesAs your business expands, there will come a time to launch new products and services. If you already have new products in mind, point them out in this section. Specify whether they will be an extension of an existing product or completely new products. Your plan should include when and how you will launch the product/service (e.g. at major trade shows, industry events, through free samples, contests, etc.). Provide a target introduction date for the product/service.Future Products•Are there plans for future or next generation products? If so, what and when?•Are these new products included in your revenue and cost projections?Market ComparisonIn one or two paragraphs, position your new product or service in its marketplace:•Who are your principal competitors?•What are their products?•Why is your product/service superior and how is it different?•What is unique about your product/service?3. The MarketThe success of many new ventures is often determined by how well they have prepared this section of the business plan. The section itself should be broken down into subsections for industry analysis, market analysis, and competitor analysis. To properly write this section of the business plan, conducting or gathering market research is very important. It is for this reason that we have supplied a short segment on Market Research before the subsections.Why do market research?Every business can benefit from doing market research to ensure it is where it wants to be. Use the business planning process as your opportunity to uncover data and question your marketing efforts. Rest assured it will benefit your business in the future and is time well spent.There are two types of market research: primary and secondary.Primary market research involves collecting your own data. Some examples of primary research include using the Internet and yellow pages to identify your local, national, and global competition. Conducting surveys, group interviews, and focus groups to learn more about potential consumers and niches for your particular business. Paying for professional research could be hard for anyone starting a new business. However, there are a number of books on the market, which can show small business owners how to conduct effective research by themselves.Secondary market research involves using published information such as industry profiles, trade journals, newspapers, demographic profiles, magazines, census data, and books. This type of information is available from public libraries, industry associations, chambers of commerce, vendors who sell to your industry, business information centers, government departments, and agencies.The Market section should include the following subsections:3.1 Industry AnalysisThe industry analysis subsection should objectively describe the industry in which you will compete. The government and suppliers of equipment for your industry are great sources of information. Use the Internet to research stats and reports. When completed with this section, potential investors and loan officers should understand the dynamics, problems, and opportunities driving your industry.Try to find answers to the following questions:•How is your industry defined? What is its NAIC (North American Industry Classification) code?•How is the industry segmented? How are the segments defined?•What are current trends and important developments?•Who are the largest and most important players?•What problems is the industry experiencing?•What national and international events are influencing this industry?•What are growth forecasts?•What is the total estimated industry sales (i.e. current, 5-year, 10-year outlook)•Are there any general industry standards, benchmarks and performance requirements。
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BUSINESS PLANTABLE OF CONTENTS Executive Summary1. The Marketing PlananalysisEnvironmental1.1Product(s)/service(s)1.2demographicsCustomer1.31.4 Competition and competitive advantagePricestrategy1.51.6 Advertising and promotional strategyanalysis1.7S.W.O.T.researchMarket1.8targets1.9Market2. The Operations Plan2.1structureBusiness2.2 Scope of operationissues2.3RegulatoryInsurance2.4premisesBusiness2.5Location2.6arrangements2.7Production2.8 Distribution (place) arrangementsCreditterms2.92.10 Plant and equipmentcontrol2.11Quality2.12 Memberships and affiliations2.13CommunicationsTradinghours2.14dateCommencement2.153. The Organisation Planstructure3.1OrganisationSkillsrequired3.2Personnel3.3Resumes3.44. The Financial PlanstrategyFinancial4.14.2 Establishment costs and source of funds4.3 Balance Sheet projections4.4 Profit and Loss projections4.5 Expected Cash Flow projections4.6 Break Even Cash Flow projections AppendicesEXECUTIVE SUMMARYThis section should be completed AFTER the business plan is finished. It is a ONE PAGE SUMMARY.IntroductionThe Introduction is the readers’ first impression of the business and should cover the following areas briefly but informatively:•the business name•the business structure•key personnel and their relevant experience•description of the product and/or service•its current market position and the potential for growth•the business’ objectives both in the short and long terms•the reason the business will be successful• financial projections•funds sought and usage.1. THE MARKETING PLAN1.1 Environmental analysis• A discussion about the industry you are entering, in an historical and a geographical sense.• A look at changes, advancements and trends over the last 10 - 15 years, and the current situation at an international, national, state and local level.•Identify where your particular business fits into the industry and why there is an opportunity for your business.1.2 Product(s)/service(s)• A full description of the range of products sold and/or services offered, emphasising differences, improvements, innovations etc. compared to otherproducts/service on the market.1.3 Customer demographics•Indicate who your customers will be in each segment, their age, sex, lifestyle, interests, geographic location.•How many are there in the areas you are going to service?1.4 Competition and competitive advantage•List three of your major competitors.•Make a realistic assessment of their strengths and weaknesses.•How will you address their strengths and capitalise on their weaknesses?•How many staff do they have?•How long have they been in business?•What position do they have in the market? (E.g. quality, price, service).•Do they have a waiting list for their product/service?•Indicate why you think people would change their current buying habits to become your customers.•How will your competitors react when you enter the market?•Will your business have any adverse effect on other competing businesses?•What is your competitive advantage?1.5 Price strategy•What pricing technique will you use? Explain why.•What are your prices? Include a list of prices.•Classify your goods and services (ie, GST taxable supply, GST free or input taxed)1.6 Advertising and promotional strategy•List the methods you will use and the cost of bringing your product/service to the attention of prospective customers, e.g. in which publication will youadvertise.•Will you use direct marketing campaigns, if appropriate.•What promotional literature will you be developing, i.e. flyers, etc.•What other promotional tools will you use?•Prepare a timetable for 12 months of all promotional activities, remember to include the costings in your cash flow.TASK DATEREQ’D COST EXPECTED RESULTTOTAL COST1.7 S.W.OT. analysis• A grid identifying your Strengths, Weaknesses, Opportunities and Threats.•Include a discussion of how you will take advantage of the strengths and opportunities and what action you will take to counter the weaknesses andthreats.Strengths WeaknessesOpportunities Threats1.8 Market research•Details of the results of your market research produced from primary and secondary resources.•Include details of any surveys/questionnaires used.•Include tables and charts as appropriate.1.9 Market targets•How many products (or hours of service) are you going to sell. The targets need to be realistic, achievable and sufficient to make a profit.•Present them in a table showing your targets for the first 12 months of operation.•Make allowance for seasonal factors and the time required to go from a new business to full operation.2. THE OPERATIONS PLAN2.1 Business structure•Indicate whether the business will be a sole trader, partnership, company or trust structure.•Why has this structure been selected?•What are the advantages of this structure for your situation?•What business name are you going to use?•Has the business name been registered?•Will the business require an Australian Business Number (ABN)?•If so, include a copy of the certificate as an appendix.2.2 Scope of operation•How big is your business? This can be measured by:- how many employees you have- the expected level of turnover- the areas you are going to service (local, all of Northern Territory, Australia, international).2.3 Regulatory issues• Discuss any local, state or commonwealth government regulatory requirements that will be required by your business (e.g. Council approval,health and safety permit, etc).•If applicable, indicate any patents or other proprietary features of the product or service.•Is the business required to register for Goods and Services Tax (GST)?•For further information on qualifications and other regulatory requirements for setting up business, contact the Territory Business Centre on(08) 8924 4280 or 1800 193 111.•Include a copy of the BLIS Report for your business from the Territory Business Centre.2.4 Insurance•Provide an estimate of applicable insurance requirements for your business.Quotations from an insurance company can be included as an appendix.NB: Workers’ compensation insurance is compulsory if you employ staff.NB: A householder’s insurance policy will not cover business assets, unless specifically indicated as an addition to the policy!2.5 Business premises•Provide lease/rental details - landlord/agent, setup costs, bond, rent outgoings.•Preferred location of the business (consider several in case the first option is not available.•Provide a sketch indicating the layout of the premises (include maps where relevant).•Provide a description of the facilities required to operate the business, i.e.three phase power, etc.•Also include the expected running and maintenance costs.•If applicable, provide details of security, power, water.2.6 Location•Where are the premises?•Why have you chosen this particular (geographic) location?2.7 Production arrangements•How will the product/service be produced?•Including a monthly activity schedule.•If applicable, describe the process involved in producing your product (including any sub-contractors and/or suppliers of raw materials.•If relevant, discuss any waste disposal. What type of waste is involved, how do you plan to dispose of it and at what cost? (Compliance with governmentregulations regarding waste disposal should be investigated).2.8 Distribution (place) arrangements•How will the product/service be distributed?•Describe the facilities required to sell and distribute your product/service(e.g. will you sell it yourself or will you use agents or distributors).•If relevant, discuss any margin to be given to sales representatives, retailers, distributors or wholesalers and identify any royalties or commissions you willhave to pay.2.9 Credit terms•What credit policy will be adopted and what is the standard for your type of business?•If any, what credit terms have you arranged with your suppliers.•If any, what terms will you offer your customers.•Do you credit terms fit in with your GST reporting cycle (cash flow)?2.10 Plant and equipment•List the plant and equipment necessary to start production or to provide the services offered.•Indicate equipment suppliers purchasing or leasing and the time required to order and install equipment.•Also indicate the expected running and maintenance costs.Equipment AlreadyOwn $ Purchase$2.11 Quality control•What measures will you put in place to ensure that all work is to the standard you require?2.12 Memberships and affiliations•Are you a member of any relevant associations (e.g. industry associations, Chamber of Commerce etc.)?2.13 Communications•How will you be contacted?•What communication systems will you use (e.g. telephone, mobile, fax, web/internet, etc.)?• Include numbers.2.14 Trading hours•What will your trading hours be?2.15 Commencement date•When will you start the business?3. THE ORGANISATION PLAN3.1 Organisational structure•What positions are there in the business?•Include diagram of structure, if required.Organisation Chart3.2 Skills required•What skills are needed for each position?•Do you have them now?•If not, what will you do to get them?3.3 Personnel•Who will fill each position?3.4 Resumes•Include brief resumes of the main personnel. (If they are detailed, it is better to include them as an appendix.)4. THE FINANCE PLAN4.1 Financial strategy•What finances are required to commence the business?•Where will this money come from?•Have you applied for finance yet?•Where will you seek finance?4.2 Establishment costs and source of fundsITEM ALREADYOWN ORPAID$OWNFUNDS$OTHERLOANS$TOTAL$ESTABLISHMENT COSTS: Accountant feesSolicitor feesAdvance rent/lease deposit Initial insurance premiums (list)Advertising and promotion Telephone installation Printing/stationery Registration/licenses (list)Initial workers compensation OtherEQUIPMENT PURCHASES: Equipment/machinery VehiclesMobile phoneFax machineOtherOtherOtherOtherINITIAL RAW MATERIALS WORKING CAPITAL TOTALS4.3 Balance Sheet projections•Include a balance sheet (for commencement) and discuss.Current Assets Current LiabilitiesFixed Assets Long Term LiabilitiesOwner’sEquity(Proprietor’s Funds)Total Assets Total Liabilities + Equity4.4 Profit and Loss projections• Include a projected profit and loss at end of first 12 months and discuss.Amount (GST inclusive) GSTcomponent(A) SALESless Cost of Goods Soldless GST collected(B) GROSS PROFITGST exclusiveOVERHEAD COSTSAccounting feesAdvertising Bank charges Bank interestDepreciation Electricity and gas Equipment hire/lease Insurance Legal fees Motor vehicle expenses Postage, telephone and faxStationeryRent Repairs and maintenanceSecurity Sundries Superannuation Transport/courier costs Wages Workers compensation OtherOther(C) TOTAL OVERHEAD COSTSless GST on overhead costs(D) NET PROFITGST exclusiveMy Business - MONTHLY SALES ESTIMATESMonth: GSTinclus.1 2 3 4 5 6 7 8 9 10 11 12 TOTAL NextyearProduct Price© Department of Business Economic and Regional Development, Northern Territory Government, 2001 Page 264.5 Expected Cash Flow projections•Present full cash flow chart based on your market targets for the first 12months and for the second year in total. Discuss.•NB: GST inclusive.My Business - CASH FLOW FORECASTMonth: 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL NextYear IncomeProduct/serviceLoansPersonal FundsOther IncomeTOTAL INCOME© Department of Business Economic and Regional Development, Northern Territory Government, 2001 Page 27© Department of Business Economic and Regional Development, Northern Territory Government, 2001Page 28My Business - CASH FLOW FORECASTMonth:1 2 3 4 5 6 7 8 9 10 11 12 TOTAL Next Year ExpenditureStock Accounting Advertising Bank Fees Electricity/gas Insurance Leasing Legal fees Motor vehicle exp. Postage, telephone, fax Rent/rates Repairs/ maintenanceSecurity Sundries Superannuation Transport/courier© Department of Business Economic and Regional Development, Northern Territory Government, 2001Page 29Month:1 2 3 4 5 6 7 8 9 10 11 12 TOTAL Next Year Wages Workers Comp. Other 1 Other 2 Other 3 Other 4 Other 5 Other 6TOTAL EXPENDITURESurplus/ deficit Opening BalanceBAS/GST(payment or refund) Business Position Less Drawings Cash PositionDeveloping a Business Plan 4.6 Break Even Cash Flow projectionsPresent full cash flow chart based on the minimum level of sales required to achieve the break even point as determined by you for first 12 months only and discuss.Developing a Business Plan APPENDICESExamples of, but not limited to, the following:Appendix A Questionnaire used in market survey and list of people surveyed Appendix B Photographs of processes and equipmentAppendix C Contracts with suppliers, major customersAppendix D Lease documentsAppendix E Business name registrationAppendix F Insurance documentsAppendix G Resumes of key personnel© Department of Business Economic and Regional Development, Northern Territory Government, 2001 Page 31。