商业计划Business Plan_模版

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商业计划书通用15篇

商业计划书通用15篇商业计划书1一、项目背景中国互联网统计报告显示，我国全国各地在校大学生也已达到2300万以上，他们是时尚、电子、数码、影像、文化等产品的强大消费群体。

他们的前卫意识、创新精神、强大的购买力、消费示范效应，决定了他们必然是中国现在及未来网上购物的主要消费群体。

随着互联网在中国的普及，必将成为未来最重要的商务模式之一，市场发展前景广阔。

因此开拓高校消费市场不仅有着良好的发展前景、经济利益，也抓住了未来的网上购物的主力消费群体。

与此同时国家每年都会有一些政策倾向大学校园，校园也越来越显现注意力经济效益，开拓这块市场有巨大潜在的经济效益，还非常有利于树立良好的企业形象，带来一定的社会效益。

而目前尚未有专注校园领域的电子商务公司，原因：1、中国电子商务市场还属于粗犷发展阶段，市场细分还没有达到绝对明确的地步，很多公司尚未顾及到；2、电子商务起点较高，有些公司看到发展前景，但有心无力去发展这块市场；3、校园市场相对复杂，难以逾越的的校园壁垒，使得很多公司望而却步，缺少有效开拓市场的营销模式。

二、项目介绍校园地带是专业定位于中国大学生校园电子商务门户平台，校园地带可通过整合厂家资源，全国配送体系，立体式渗透型的营销模式，打造中国最有活力、最具特色、最有竞争力的校园电子商务第一品牌。

定位：高校电子商务门户，校园商务第一品牌。

产品线定位：图书、音像、礼品、数码、手机时尚。

消费群体定位：大学生、白领等具有活力的年轻消费群体。

项目特点：1、校园消费市场潜力巨大，大学生是网上购物的主要消费群体，他们对于未来的电子商务市场的发展起决定性作用。

2、大学生消费前卫性、易诱导性、示范效应是这块市场与众不同之处。

3、国家对高校的政策倾向，有利于树立企业形象，产生良好的社会效益。

4、校园市场人力成本相对较低。

项目创新分析：1、注重差异定位和不可复制性，针对大学生市场，以人为本，人性营销，人与人的沟通，心与心的碰橦，这是任何广告宣传都难以达到的效果。

用英文写商业计划书的格式

用英文写商业计划书的格式Business Plan Template.1. Executive Summary.This section briefly summarizes the key points of your business plan, including your company's mission, market opportunity, unique value proposition, financial projections, and key milestones. It should act as a teaser to whet the reader's appetite for more details.2. Company Description.In this section, provide a detailed overview of your company, including its legal structure (e.g., LLC, Corporation), industry classification, and location. Describe your company's mission, vision, and core values. Explain what your company does, who your target customers are, and how you differentiate yourself from competitors.3. Market Analysis.This section delves into the market opportunity foryour business. Include research on the target market's size, growth potential, and trends. Analyze your targetcustomers' needs, preferences, and buying behaviors.Identify your competitors and assess their market share, strengths, and weaknesses. Finally, explain how your business will capitalize on market opportunities and outcompete rivals.4. Organization and Management.In this section, introduce your team and explain their qualifications, expertise, and roles within the company. Describe the company's ownership structure and governance mechanisms. Explain how you plan to manage growth and expansion, including any plans for hiring additional staffor outsourcing.5. Products and Services.Detail your company's products or services, including their features, benefits, pricing strategies, and how they meet customer needs. Explain how your products or services differentiate from those of competitors and why customers would choose them. Provide any relevant intellectual property or patents your company holds.6. Marketing and Sales Strategy.In this section, outline your marketing and sales plans to attract and retain customers. Include strategies for market positioning, branding, advertising, promotion, and pricing. Explain how you will generate leads and convert them into sales. Describe your sales process, including any unique selling techniques or customer service strategies.7. Funding Request.If your business plan involves seeking funding from investors or lenders, this section should detail your financial needs and how the funds will be used. Include projections for income statements, cash flow statements,and balance sheets for the next three to five years.Explain how the requested funding will help achieve your business objectives and what the expected return on investment (ROI) is for investors.8. Financial Projections.Provide detailed financial projections for your business, including income statements, cash flow statements, and balance sheets for at least three years. These projections should be based on realistic assumptions and demonstrate your understanding of the financialimplications of your business plan. Include any key assumptions or risk factors that could affect yourfinancial projections.9. Appendices.Include any additional documents or materials that support your business plan, such as market research reports, competitive analysis, product brochures, or any relevant legal documents (e.g., patents, licenses).Remember that a business plan is a living document that should be updated regularly as your business grows and evolves. It should serve as a roadmap for guiding your company's strategy and operations and attracting investors or lenders. Take your time to craft a comprehensive and professional business plan that accurately reflects your company's vision and goals.。

business plan 范文

business plan 范文
以下是一个简单的商业计划范文，供您参考：
一、概述
本商业计划旨在创建一个在线零售商店，销售高品质的家居用品。

我们的目标客户是那些注重生活品质、追求舒适和美感的人。

我们的商店将提供方便的在线购物体验，以及快速和友好的客户服务。

二、市场分析
家居用品市场是一个庞大的市场，随着人们对生活品质的要求不断提高，这个市场的需求也在不断增长。

同时，随着电子商务的普及，越来越多的人开始选择在线购物。

因此，我们相信我们的在线零售商店有很大的发展空间。

三、产品和服务
我们将销售高品质的家居用品，包括床上用品、餐具、家居装饰品等。

我们的产品将注重品质、设计和舒适性，以满足客户的需求。

此外，我们还将提供快速的配送和友好的客户服务，以增加客户的满意度。

四、营销策略
我们将通过社交媒体、电子邮件营销和搜索引擎优化等渠道进行营销推广。

同时，我们还将与一些知名的家居品牌合作，以提高我们的知名度和信誉度。

五、财务预测
我们预计在第一年实现销售额为XX万美元，第二年销售额将增长至XX万
美元，第三年销售额将增长至XX万美元。

我们将通过控制成本、提高效率和合理的定价来实现这些目标。

六、团队和管理
我们的团队由经验丰富的电子商务专家和家居行业专业人士组成。

我们将通过明确的职责分工和有效的沟通协作来实现高效的管理。

七、风险和对策
我们面临的风险包括市场竞争激烈、客户需求变化等。

我们将通过不断创新、提高产品质量和客户服务水平来应对这些风险。

商业计划书(Business Plan)

商业计划书（Business Plan）目录[隐藏]1 什么是商业计划书？2 商业计划书的内容3 商业计划书的作用？4 商业计划书的主要编写格式5 撰写商业计划书应注意的几个问题6 《商业计划书》规范化格式7 商业计划书范本7.1 东盛步行街招商计划书7.1.1 第一部分招商策划7.1.2 第二部分招商计划8 相关条目[编辑]什么是商业计划书？商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。

商业计划书是以书面的形式全面描述企业所从事的业务。

它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。

编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应真实、科学的反应项目的投资价值。

一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。

一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。

在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。

因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。

[编辑]商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。

种种“如何”是构成商业计划书的说服力。

若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。

商业计划书模板大纲(中英文版)

Business Plan Template商业计划书模板大纲1.Table of Contents 目录2.Executive Summary 计划摘要(应在最后才写; 内容应握要精简, 约2页纸)3. General Company Description: 公司介绍- What business will you be in? 公司做甚么生意- Mission statements (optional) 营商使命- Company Goals and Objectives 公司目标和目的- Business philosophy: What is important to you in business? 营商哲学- 对你的生意来说, 甚么是重要的?- To whom will you market you products? 谁是你的目标客户- Describe your industry. How will your company be poised to takeadvantage of them 描述你所属的行业, 你如何抓紧这契机- Describe your most important strengths and core competencies 描述你的优势和竞争能力- Legal form of ownership 公司结构和注册形式4. Products and Services: 产品和服务- Describe in depth your products or services 详细介绍产品或服务- What factors will give you competitive advantages or disadvantages? 哪些因素会给你竞争上的优势或不利- What are the pricing, fee or leasing structures..? 收费/定价如何5. Marketing Plan 市场推广计划Market research (primary and secondary): 市场调查- Primary – your own data 第一手的- 自己收集的数据数据- Secondary – published information 第二手的- 公开的数据数据Economics (facts about your industry) 经济数据(所属行业的状况):- Market size 市场规模- Your market share 你占的市场份额- Market demand 市场需求- Market trend 市场趋势- Growth potential 发展潜力- Barriers of entry 入行障碍; 如: 高科技、高成本、工会限制等- How will you overcome the barriers? 如何克服这些障碍- Impact to your business (from change of technology, government regulations, economy, your industry) 对你生意有影响的事情(如: 科技的转变、政府法例、经济环境、所属行业等)Products 产品- Features and Benefits 工能与效益(从客户的角度考虑); 售后服务如何? Customers 客户- Target individual customers (age, gender, location, income level, socialclass and occupation, education, etc.) 目标个人客户(年龄、性别、地点、收入、社会阶层、职业、教育等)- Target business customers (industry, location, size of firm, quality,technology, etc. ) 目标商业客户(行业、地点、公司规模、质量、科技等)Competition 竞争- Major competitors (names and addresses) 主要竞争对手(公司名和地址)- Indirect competitors 简接竞争对手- Niche 优胜之处- Strategy (利用优胜之处) 制定市场推广策略- Promotion 宣传(媒体广告、宣传单张、互联网等)- Promotion budget 宣传费预算- Pricing 定价- Proposed location 营商地点(交通、人流、泊车、治安等)- Distribution channels 分销渠道- Sales Forecast (include best & worst scenarios) 销售预测(应包括最好和最坏的情况)6. Operational Plan 营运计划--日常运作情况- Production (products or services produced) 生产(产品或服务)- Location 作业地点(内外装璜、设备、卫生等)- Business Hours 营业时间- Legal Environment 法律环境- Personnel 人力资源- Inventory 货存- Suppliers 供货商- Credit Policies 赊账政策- Managing your Account Receivables 应收帐控管- Managing your Account Payable 应付账控管7. Management and Organization 管理和组织- Professional and Advisory Support (e.g. board directors, managementadvisory board, attorney, accountant, insurance agent, banker, consultant,mentor and key advisors, etc.) 专业人仕和顾问的支持，(如: 董事局成员、管理咨询团队、律师、会计师、保险顾问、银行家、商业顾问等)8. Personal Financial Statement 个人财务报表- for each owner and major shareholder 东主和主要股东9. Startup Expenses and Capitalization 开业启动费和股本- contribution by each investor and ownership percentage 每名股东的投资额及其股权10. Financial Plan 财务计划- 12-month Profit & Loss projection 未来12 个月收支损益预计- 4-year profit projection (optional) 未来4 年营利预计(随意的)- Projected cash flow 预计现金流情况- Opening day Balance Sheet 开业时的资产负债表- Break-Even Analysis 盈亏平衡分析11. Appendices (e.g. advertising materials, industry studies, market research studies, copies of lease and contracts, maps and photos of location, list of assets available as collateral for a loan, detailed lists of equipment owned or to be purchased, etc.) 附件(如: 广告单张、行业报告、市场研究报告、租约和合约副本、营业地点的地图和相片、可作为贷款抵押的资产、自置或准备购置器材列表等)12. Refining the Plan—The above is a generic business plan template, you should refine your plan accordingly depending upon your purposes. 以上是撰写商业计划书一般的基本纲要，你应按不同需要而适当地修改计划书For Raising Capital 用于资金筹集:For Bankers: 银行贷款- Amount of loan needed 贷款额- How the funds will be used 如何使用该笔款项- How will it make the business stronger 此举如何协助生意发展- Repayment terms 还款条款- Collateral offered 抵押品For Investors: 找寻投资者- Funds needed in short-term or 2 to 5 years 短期或2 至5 年内所需资金- How the fund will be used 如何使用该笔款项- How will it make the business grow 此举如何协助生意发展- Estimated return on investment 预计投资回报- Exit strategy for investors 投资者退股选择- Investors ownership and management control to the business 投资者的股份和管理权For Type of Business 用于不同形式的生意:Manufacturing 制造业- Planned production level 计划生产数量- Prices per product line 生产成本- Gross profit margin 总边际利润- Production capacity 生产力- Purchasing and inventory management 采购和库存管理Services Businesses 服务业- Key competitive factors 主要竞争因素- Pricing 收费- Quality control 质量控管- How to measure labor productivity 如何计算生产力- Credit, payment and collection policies 信用、结账及收帐政策- How to keep client base 如何保存客户数据High Technology Companies 高科技公司- Industry outlook 行业前景- Information systems 咨讯系统能否应付快速的市场转变- Strength of research and development 研究与发展的能力- How does the company protect intellectual property, avoid technological obsolescence, supply necessary capital, retain key personnel, etc 公司如何保护知识产权、避免科技过时、提供所需资金、保留重要员工等Retail Business 零售生意- Company image 公司形像- Pricing 如何定价- Inventory level 货存控管- Customer service policies 客户服务政策- Location 营商地点- Promotion 广告宣传。

商业计划书范文简短2022

商业计划书范文简短2022商业计划书范文简短2022(篇一)商业计划书，英文名称为BusinessPlan，是包括企业筹资、中小企业融资、企业战略规划与执行等一切经营活动的蓝图与指南，也是企业的行动纲领和执行方案，其目的在于为投资者提供一份创业的项目介绍，向他们展现创业的潜力和价值，并说服他们对项目进行投资。

商业计划书是公司、企业或项目单位为了达到招商中小企业融资和其它发展目标为目的，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向读者全面展示公司和项目目前状况、未来发展潜力的书面材料,它有别于传统的《项目建议书》和《项目可行性研究报告》。

商业计划书考虑问题更全面，更注重操作性、更强调经济效益，也有不同的格式和内容的具体要求。

另外所针对的对象也有所不同，《项目建议书》和《项目可行性研究报告》是针对我国各级政府和其它有关部门的要求而整理的书面材料，而商业计划书是针对各类潜在的投资者而一开始就需要准备的一项最重要的书面材料。

并且，如果国际中小企业融资是你中小企业融资计划的一个范畴，那么你一定要准备一份英文版的商业计划书。

商业计划书范文简短2022(篇二)如何才能让投资者在众多商业计划书中“注意”到自己的商业计划书呢？而不被扔进垃圾箱里？为了确保商业计划书能让投资者眼前一亮，顺利获得风险投资商的资金，撰写商业计划书时必须注意以下六点：（1）详细介绍产品在商业计划书中，应提供所有与企业的产品或服务有关的细节，包括企业实施的所有调查。

这些问题包括：产品正处于什么样的发展阶段？它的独特性怎样？企业分销产品的方法是什么？谁会使用企业的产品，为什么？产品的生产成本是多少，售价是多少？企业发展新的现代化产品的计划是什么？把出资者拉到企业的产品或服务中来，这样出资者就会和你一样对产品有兴趣。

在商业计划书中，撰写者应尽量用简单的词语来描述每件事。

商品及其属性的定义对撰写者来说是非常明确的，但其他人却不一定清楚它们的含义。

商业计划书精华(15篇)

商业计划书精华（15篇）商业计划书1一、公司简介新乡市盛润房地产开发公司于20某某年8月成立，注册资金1000万，是一家集房地产开发，娱乐业、石油业为主，以房地产为龙头的企业，下设天润苑娱乐有限公司，开发的项目有黄岗别墅区、化工路营住房，盛润城市印象（3万多㎡），近期的新项目有亚太广场（6万多㎡），已经开发好的面积有4万多㎡。

二、盛润广场简介新乡盛润广场是经20某某年新乡市规划委员会第一次会议研究同意，由新乡市盛润房地产开发公司开发，武汉亚大商业策划管理公司进行策划、筹备、招商，集购物、生活休闲、娱乐多功能一站式的购物中心。

周边高档社区、政府机关单位、银行、证券汇集，经商氛围异常浓厚。

扼守市规划向东南发展的咽喉之地，升值潜力巨大。

三、功能、设备配置介绍1、广场地址：新乡市主干道人民路中段，2、广场功能：拟定为商住综合大楼，3、广场具备的条件：广场建筑面积16000平方米，是新乡市重点项目工程，也是人民路上的标志性建筑，在人民路中段南侧建设的一幢高层（A 座16层，B座12层）的综合楼，北退人民路红线10米，东退地界6米，西距高层营住楼16米，该楼为全框架结构东西，东西总长49054米，南北进深63.24米，地下室为停车场及设备间，一至四层为营业，建筑面积平方米，A座五至十六层住宅楼住于综合楼北端，东西长49054米，南北进深19044米，高4809米，建筑面积平方米；B座五层至十二层住宅楼位于综合楼南端，东西长4905米，南北进深12024米，高40.6米，住宅建筑面积4881.03平方米，外饰要求一至四层为深驼色面砖，四层以上部分为牙白色面砖配以黄色，兰色外干墙漆。

我公司将临街负一层、一层、二层、三层、四层对外招租，（每层20某某平方米—3000平方米）。

每层货载 KG，拟定商场配置扶梯6 部、观光电梯1部、广场设计停车位约3000平方米等设施。

四、投资前景分析1、广场的位置：盛润广场雄居主干道人民路中段，道路宽敞，交通便利，临市区最高地势－龟背广场，西北接驳火车站和各大商场的庞大人流、物流，东边人民公园、体育中心近在咫尺，休闲、娱乐、经济，一触即发，适逢市规划向东南发展，预计在不短时间内，这里将代替仅一街之隔的商业繁华的平原大道，此处尚未有一家有规模的商场，但周边的配套商业网点正在形成，如酒楼、摄影、上岛咖啡、华联超市、美容美发，小型步行街、小吃类等。

Business plan 商业计划书模板幻灯片

项目解决了什么问题
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我们是一支专业的团队。我们的成员拥有多年的信息安全专业技术背景，来自国内知名安全公司的一线骨干。
我们是一支年轻的团队。我们的平均年龄仅有 26岁，充满了朝气和创新精神。
我们是一支专注的团队。我们坚信，安全的品牌源自客户的信任。只有专注，才能做好安全。
我们是一支有梦想的团队。我们来自五湖四海，因为一个共同的梦想：做一家真正优秀的信息安全企业，为客户提供最可靠的互联网安全防护。
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团队介绍
专业年轻有梦想
行动力强
团队是指拥有共同目标，并且具有不同能力的一小群人有意识的协调行为或力的系统，这群人就如同人的五官一样，共同协作维持一个人的生存，缺一不可。
核心成员介绍
姓名
职务或头衔
主要的职业经验在这里输入，将介绍成员的主要经历用简短的文字描述，包括成员曾经的任职主要机构有哪些，从业的年份、行业经验等等。
能力值
创造力管理能力协调力营销力
姓名
职务或头衔
主要的职业经验在这里输入，将介绍成员的主要经历用简短的文字描述，包括成员曾经的任职主要机构有哪些，从业的年份、行业经验等等。

商业计划书模板(常用版)3篇

商业计划书模板(常用版)3篇Business plan template (common version)汇报人：JinTai College商业计划书模板(常用版)3篇前言：工作计划是对一定时期的工作预先作出安排和打算时制定工作计划，有了工作计划，工作就有了明确的目标和具体的步骤，大家协调行动，使工作有条不紊地进行。

工作计划对工作既有指导作用，又有推动作用，是提高工作效率的重要手段。

本文档根据工作计划的书写内容要求，带有规划性、设想性、计划性、方案和安排的特点展开说明，具有实践指导意义。

便于学习和使用，本文档下载后内容可按需编辑修改及打印。

本文简要目录如下：【下载该文档后使用Word打开，按住键盘Ctrl键且鼠标单击目录内容即可跳转到对应篇章】1、篇章1：商业计划书模板范本2、篇章2：商业计划书模板文档3、篇章3：商业计划书模板例文篇章1:商业计划书模板范本1、公司的商业机会;2、创立公司，把握这一机会的进程;3、所需要的资源;4、风险和预期回报;5、对你采取的行动的建议。

商业计划不是学术论文，它可能面对的是非技术背景但对计划有兴趣的人，比如可能的团队成员，可能的投资人和合作伙伴，供应商，顾客，政策机构等，因此，一份好的商业计划书，应该写得让人明白，避免使用过多的专业词汇，聚焦于特定的策略、目标、计划和行动。

商业计划的篇幅要适当，太短，容易让人不相信项目的成功;太长，则会被认为太罗嗦，表达不清楚。

适合的篇幅一般为20-40页长（包括附录在内）。

从总体来看，写商业策划的原则是：简明扼要;条理清晰;内容完整;语言通畅易懂;意思表述精确。

商业计划书一般包括如下十大部分的内容：一、执行总结是商业计划的一到两页的概括。

包括：1、本商业（business）的简单描述（亦即“电梯间陈词”）2、机会概述3、目标市场的描述和预测4、竞争优势5、经济状况和盈利能力预测6、团队概述7、提供的利益二、产业背景和公司概述1、详细的市场描述，主要的竞争对手，市场驱动力2、公司概述应包括详细的产品/服务描述以及它如何满足一个关键的顾客需求。

Business-plan英文版商业计划书【范本模板】

Business planfor the pet marketMiracleNov－２２－２００９E X E C U T I V E S U M M A R YPets sold on the market today is very large，an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding，but also regard them as their parents。

Because they have this mentality, the other relevant market came into being and pets —pet grooming, health care and so on。

At present，there are already many such institutions abroad; many domestic first-line has also been developed cities，a similar organization，but due to technical reasons, and other aspects of a single national comparison of many of these institutionsIn developed city markets，there exists a lackage of all—package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration，our program is to design the market in Nanning，through the program，we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.Table of Content1。

商业计划书通用课件模板(内容完整直接使用)

BUSINESS PLAN POWERPOINT TEMPLATE 商业计划书PPT 框架完整内容实用严谨专业1234项目介绍ü行业前景ü需求分析ü盈利模式ü核心优势产品运营ü产品介绍ü销售渠道ü技术核心ü推广渠道风险管控ü发展历程ü组织架构ü团队成员ü企业荣誉团队介绍ü危机预测ü解决方案ü财务计划üSWOT分析PART 1项目介绍ü行业前景ü需求分析ü盈利模式ü核心优势此处添加详细文本描述，建议与标题相关并符合整体语言风格，语言描述尽量简洁生动。

尽量将每页幻灯片的字数控制在 200字以内，据统计每页幻灯片的最好控制在 5分钟之内。

此处添加详细文本描述，建议与标题相关并符合整体语言风格，语言描述尽量简洁生动。

尽量将每页幻灯片的字数控制在 200字以内，据统计每页幻灯片的最好控制在 5分钟之内。

此处添加详细文本描述，建议与标题相关并符合整体语言风格，语言描述尽量简洁生动。

行业前景需求分析32亿元近年行业需求走势12341234系列1系列2系列3此处添加详细文本描述，建议与标题相关并符合整体语言风格，语言描述尽量简洁生动。

尽量将每页幻灯片的字数控制在 200字以内，据统计每页幻灯片的最好控制在 5分钟之内。

盈利模式为产品内收费为准，主要手段有广告位出租、付费下载、会员充值，增值服务，另有租借资质、佣金收取等盈利来源。

盈利手段广告位出租付费下载会员充值增值服务租借资质佣金收取广告位出租付费下载增值服务会员充值佣金收取租借资质盈利模式早期的互联网企业，其盈利基本都来自于“流量-广告”模式。

付费下载模式对于独立开发商来说是一种比较实惠和快速的赚钱方式。

商业计划书格式及范文

Deep in your heart, there is still infinite potential, and one day when you look back, you will know that this isabsolutely true.同学互助一起进步（页眉可删）商业计划书格式及范文商业策划书(Business Plan)，也称作商业计划书，是为一个商业发展计划而做的书面文件。

那你知道是商业计划书应该怎么写吗?下面是整理的商业计划书格式及范文，希望对大家有所帮助。

商业计划书格式【1】[你公司或项目名称]商业计划书(编写参考)[指定联系人][职务][电话号码][传真机号码][电子邮件][地址][邮政编码][网址][时间：年月]目录第一章：摘要第二章：公司介绍一、宗旨(任务)二、公司简介三、公司战略1.产品及服务A：2.产品及服务B，等等：3.客户合同的开发、培训及咨询等业务：四、技术1、专利技术：2、相关技术的使用情况(技术间的关系)：五、价值评估六、公司管理1.管理队伍状况2.外部支持：3.董事会：七、组织、协作及对外关系：八、知识产权策略九、场地与设施十、风险第三章：市场分析一、市场介绍二、目标市场三、顾客的购买准则四、销售策略五、市场渗透和销售量第四章，竞争性分析一、竞争者二、竞争策略或消除壁垒1.竞争者[A，B等]第五章;产品与服务一、产品品种规划二、研究与开发三、未来产品和服务规划四、生产与储运五、包装六、实施阶段七、服务与支持第六章市场与销售一、市场计划二、销售策略1、实时销售方法2、产品定位三、销售渠道与伙伴。

2023年实用文_有关商业计划范文6篇

2023年有关商业计划范文6篇商业计划篇1商业计划书(Business Plan）是公司、企业或项目单位为了达到招商融资和其它发展目标之目的，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向读者全面展示公司和项目目前状况、未来发展潜力的书面材料。

商业计划书是一份全方位描述企业发展的文件，是企业经营者素质的体现，是企业拥有良好融资能力、实现跨越式发展的重要条件之一。

完备的商业计划书，不仅是企业能否成功融资的关键因素，同时也是企业发展的核心管理工具。

一、项目商业计划书价值体现主要通过基于产品分析、把握行业市场现状和发展趋势、综合研究国家法律法规、宏观政策、产业中长期规划、产业政策及地方政策、项目基本情况、核心技术、运营团队优势等基本内容，着力呈现项目主体现状、发展定位、发展远景和使命、发展战略、商业运作模式、发展前景等，深度透析项目的竞争优势、盈利能力、生存能力、发展潜力等，最大限度地体现项目的价值：1、作为项目运作主体的沟通工具。

该计划书着力体现企业和品牌的价值，有效吸引投资、信贷、员工、战略合作伙伴，包括政府在内的其他利益相关者；2、作为项目运作主体的管理工具。

该计划书可视为项目运作主体的计划工具，引导公司走过发展的不同阶段，规划具有战略性、全局性、长期性；3、作为项目运作的行动指导工具。

该计划书内容涉及到项目运作的方方面面，能够全程指导项目开展工作。

二、商业计划书质量保障我们将运用科学高效的沟通技巧，快速全面了解项目的需求；我们具有多名5年以上经验高级产业分析师，他们熟悉行业的市场现状包括需求、供给、政策、技术、企业、投资、行业管理的现状和未来发展趋势，这种专业知识能从更高的角度，提供更为全面深入可信的信息；我们所具有的金融和财务知识对高质量商业计划书的制定也具有同等重要性。

商业计划书撰写流程商业计划书由于技术含量较高，具较多的资讯融合，我们的正常完成时间在客户提供完整资料之日起20天内完成初稿，普通简略版本在15天内完成初稿。

BUSINESS PLAN商业计划书PPT模板

竞争对手 | COMPETITORS
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可行性分析 | THE FEASIBILITY ANALYSIS
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全年总额：
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75%
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5000万
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Business-plan-template 全英商业计划书模板

Business plan for a new businessThe business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative.The real value of creating a business plan is not in having the finished plan in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later.This business plan is a specific model suitable for high-tech businesses. Before you begin, look at the 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. But this is the value of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.Tailoring the planThe generic business plan presented should be modified to suit your specific type of business and the audience for which the plan is written.For raising capitalFor investorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:o Funds needed short-termo Funds needed in two to five years’ timeo How the company will use the funds, and what this will accomplish for growtho Estimated return on investmento Exit strategy for investors (buyback, sale or IPO)o Proportion of ownership that you will give up to investorso Milestones or conditions that you will accepto Financial reporting to be providedo Involvement of investors on the board or in managementFor type of businessHigh-tech companiesEconomic outlook for the industryWill the company have information systems in place to manage rapidly changing prices, costs and markets?Will you be on the cutting edge with your products and services?What is the status of research and development? And what is required to:o Bring product/service to market?o Keep the company competitive?How does the company:o Protect intellectual property?o Avoid technological obsolescence?o Supply necessary capital?o Retain key personnel?High-tech companies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good. You must do longer-term financial forecasts to show when profit take-off is expected to occur. And your assumptions must be well documented and well argued.Business planOWNERSYour Business NameDateE-MailWebpageTable of contents1.Executive summary (6)2.Introduction to the Company and its Management (7)2.1Company Overview (7)2.2Organisational Structure (7)2.3The Management Team (7)2.4Advisory Board (7)2.5Proposed Management Compensation (7)2.6Headcount Forecast (7)3.Products and Services Description (8)3.1Products and Technologies Introduction (8)3.2Detailed Development Plan (8)3.2.1Product Roadmaps (8)3.2.2Development Stages (8)3.3Future Applications (8)4.Marketing Analysis (9)4.1Market Trend (9)4.2Market Segmentation (10)4.3Market Gap (Unique Selling Point) (10)4.4Competitive Analysis (10)5.Business Model (12)5.1Core Competence (12)5.2SWOT Analysis (12)5.3Marketing Plan (12)5.4Sales Forecast (14)5.4.1Realistic Scenario (15)5.4.2Optimistic Scenario (15)5.4.3Pessimistic Scenario (15)6.Risk Analysis and Management (16)6.1Technical Risk (16)6.1.1Technology Safety (16)6.1.2Product Quality (16)6.1.3Delay (16)6.2Competition Risk (16)6.3Management of Growth (17)6.4Market Risk (17)7.Financial Plan (18)7.1Summary of Assumptions (18)7.1.1Revenue (18)7.1.2Direct Variable Costs (18)7.1.3Fixed Asset Investment (18)7.1.4Human Resources (18)7.1.5Services Rendered by 3rd Party (18)7.1.6Infrastructure and Operational Costs (18)7.1.7Marketing (18)7.1.8Tax (18)7.2Break-Even Position (18)7.3Projected profits (19)7.4Investment and Return (19)7.5Financial Statements (19)8.Business Feasibility and Impact in the UK and China (20)9.References (21)10.Appendices (22)Executive summaryWrite this section last.We suggest that you make it no more than two pages long.Include everything that you would cover in a five-minute interview.Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?Make it enthusiastic, professional, complete and concise.If proposing for an investment, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.Paragraph headings can be used if they identify the purpose of each paragraph. (example below)Company and Management (Team)Product/Service DescriptionMarket AnalysisCompany StrategyRisk AnalysisFinancial PlanInvestment PropositionIntroduction to the Company and its Management2.1 Company OverviewWhat business will you be in? What will you do?Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan.2.2 Organisational StructureIf you’ll have more than 10 employees, create an organizational chart showing the management hierarchy and who is responsible for key functions.Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.2.3 The Management TeamWho will manage the business on a day-to-day basis? What experience does that person bring to the business? What special or distinctive competencies? Is there a plan for continuation of the business if this person is lost or incapacitated?2.4 Advisory BoardList members of management advisory board and their short resume/CV.2.5 Proposed Management CompensationIf the management team are willing to reduce their compensation in the first year of business2.6 Headcount ForecastNumber of employees of each departments and the total in the next 5 years. (tables preferred)Products and Services Description3.1 Products and Technologies IntroductionDescribe in depth your products or services (technical specifications, drawings, photos, sales brochures and other bulky items belong in the Appendices).What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.What are the cost, fee or commission structures of your products or services?Don’t forget to include the current Patent Status.3.2 Detailed Development Plan3.2.1 Product RoadmapsList and describe product type and service of all categories, what they do, when they are available, and the timeline of design, prototype, sample promotion etc. (tables and figures are encouraged)3.2.2 Development StagesWrite down the stages used to measure the stepping successes (deliverables, milestones) of the whole company according to the development plan.3.3 Future ApplicationsList and describe potential applications.Marketing AnalysisNo matter how good your products and services are, the venture cannot succeed without effective marketing. This begins with careful and systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you are on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent.There are two kinds of market research: primary and secondary.Secondary research means using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles. This type of information is available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies.Primary research means gathering your own data. For example, you could do your own traffic count at a proposed location, use the yellow pages to identify competitors, and do surveys or focus-group interviews to learn about consumer preferences. Professional market research can be very costly, but there are many books that show small business owners how to do effective research themselves.In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.4.1 Market TrendDescribe your industry. Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your company be poised to take advantage of them?Facts about your industry:What is the total size of your market?What percent share of the market will you have? (This is important only if you think you will be a major factor in the market.)Current demand in target market.Trends in target market—growth trends, trends in consumer preferences, and trends inproduct development.4.2 Market SegmentationShow the understanding of the market segments (sizes, volume growth, revenue growth)4.3 Market Gap (Unique Selling Point)Analyze the current market and identify and explain that there might be a gap, a weak/missing segment of the market for your particular product. And describe growth potential and opportunity for a business of your type and size.4.4 Competitive AnalysisWhat products and companies will compete with you? List your major competitors:Will they compete with you across the board, or just for certain products and customers or in certain locations? Will you have important indirect competitors? (For example, video rental stores compete with cinemas, although they are different types of businesses.)How will your products or services compare with the competition?You can use the Competitive analysis table below to compare your company with your two most important competitors. The first column lists key competitive factors. Since these vary from one industry to another, you may want to customize the list of factors.In the column labeled Me, state honestly how you think you will be perceived in customers' minds. Then check whether you think this factor will be a strength or a weakness for you. Sometimes it is hard to analyse our own weaknesses. Try to be very clear here. Better yet, get somebody else to assess you. This can be a real eye-opener. And remember that you cannot be all things to all people. In fact, trying to be causes many business failures because their efforts become scattered and diluted. You want an honest assessment of your firm's strong and weak points.Now analyse each major competitor. In a few words, state how you think they compare with you. In the final column, estimate the importance of each competitive factor to the customer. 1 = critical; 5 = not very important.Table 1: Competitive analysisNow, write a short paragraph stating your competitive advantages and disadvantages.Business ModelHow will you develop your company, through alliance and co-development or …?List and explain them step by step.5.1 Core CompetenceDescribe your most important company strengths and core competencies. What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?5.2 SWOT AnalysisStrength: Cost, size, energy saving, eco-friendly, robustness, future development…Weakness: Immature, suppliers…Opportunities: Political Opportunities, market opportunities, co-operation opportunities.Threats: Competitors, Intellect Property, supplier chain.5.3 Marketing PlanNow outline a marketing strategy that is consistent with your niche.Marketing strategies according to the 4P theories, namely Product, Price, Promotion and Place. (The 5th P –People is the whole reason for the services industry to be doing very well OR even for improving the service experience in a Product industry is because they all target 'People'.)Product StrategyList all of your major products or services.For each product or service:Describe the most important features. What is special about it?Describe the benefits. That is, what will the product do for the customer?Note the difference between features and benefits, and think about them. For example, a house that gives shelter and lasts a long time is made with certain materials and to a certain design; those are its features. Its benefits include pride of ownership, financial security, providing for the family, and inclusion in a neighborhood. You build features into your product so that you can sell the benefits.What after-sale services will you give? Some examples are delivery, warranty, service contracts, support, follow-up, and refund policy.PricingExplain your method or methods of setting prices. For most small businesses, having the lowest price is not a good policy. It robs you of needed profit margin; customers may not care as much about price as you think; and large competitors can under price you anyway. Usually you will do better to have average prices and compete on quality and service.Does your pricing strategy fit with what was revealed in your competitive analysis?Compare your prices with those of the competition. Are they higher, lower, the same? Why?How important is price as a competitive factor? Do your intended customers really make their purchase decisions mostly on price?What will be your customer service and credit policies?PromotionHow will you get the word out to customers?Advertising: What media, why, and how often? Why this mix and not some other?Have you identified low-cost methods to get the most out of your promotional budget?Will you use methods other than paid advertising, such as trade shows, catalogs, dealer incentives, word of mouth (how will you stimulate it?), and network of friends or professionals?What image do you want to project? How do you want customers to see you?In addition to advertising, what plans do you have for graphic image support? This includes things like logo design, cards and letterhead, brochures, signage, and interior design (if customers come to your place of business).Should you have a system to identify repeat customers and then systematically contact them?Promotional BudgetHow much will you spend on the items listed above?Before startup? (These numbers will go into your startup budget.)Ongoing? (These numbers will go into your operating plan budget.)Proposed Location/PlaceProbably you do not have a precise location picked out yet. This is the time to think about what you want and need in a location. Many startups run successfully from home for a while.You will describe your physical needs later, in the Operational Plan section. Here, analyze your location criteria as they will affect your customers.Is your location important to your customers? If yes, how?If customers come to your place of business:Is it convenient? Parking? Interior spaces? Not out of the way?Is it consistent with your image?Is it what customers want and expect?Where is the competition located? Is it better for you to be near them (like car dealers or fast-food restaurants) or distant (like convenience-food stores)?Distribution ChannelsHow do you sell your products or services?Retail, Direct (mail order, Web, catalog), Wholesale, Your own sales force, Agents, Independent representatives, Bid on contracts5.4 Sales ForecastNow that you have described your products, services, customers, markets, and marketing plans in detail, it’s time to attach some numbers to your plan. Use a sales forecast spreadsheet to prepare a quarter-by-quarter projection. The forecast should be based on your historical sales, the marketing strategies that you have just described, your market research, and industry data, if available.You may want to do two forecasts: 1) a "best guess", which is what you really expect, and 2) a "worst case" low estimate that you are confident you can reach no matter what happens.Remember to keep notes on your research and your assumptions as you build this sales forecast and all subsequent spreadsheets in the plan. This is critical if you are going to present it to funding sources.5.4.1 Realistic Scenario5.4.2 Optimistic Scenario5.4.3 Pessimistic ScenarioRisk Analysis and Management6.1 Technical Risk6.1.1 Technology SafetySafety issue involved in the technology used and proposed solutions.6.1.2 Product QualityWhat are the quality issues proposed solutions6.1.3 DelayWhat delays are likely to happen at which stage and proposed solutions.6.2 Competition RiskWhat are the competition risks from existing and new comers and proposed solutions, such as IP protection, development of new technologies.What barriers to entry do you face in entering this market with your new company? Some typical barriers are:High capital costsHigh production costsHigh marketing costsConsumer acceptance and brand recognitionTraining and skillsUnique technology and patentsUnionsShipping costsTariff barriers and quotasAnd of course, how will you overcome the barriers?How could the following affect your company?Change in technologyChange in government regulationsChange in the economyChange in your industry6.3 Management of GrowthHow will the company manage its own growth and problems resulted.6.4 Market RiskMarket risks (such as cost fluctuation) and proposed solutions.Financial PlanYour financial will come from a sales forecast in which you forecast sales, cost of goods sold, expenses, and profit month-by-month for one year.Profit projections should be accompanied by a narrative explaining the major assumptions used to estimate company income and expenses.Research Notes: Keep careful notes on your research and assumptions, so that you can explain them later if necessary, and also so that you can go back to your sources when it’s time to revise your plan.Tables and figures are encouraged.7.1 Summary of AssumptionsList assumptions made for financial projection. (break-even calculation)Below are the costs, revenue and investments for the cash flow.7.1.1 Revenue7.1.2 Direct Variable Costs7.1.3 Fixed Asset Investment7.1.4 Human Resources7.1.5 Services Rendered by 3rd Party7.1.6 Infrastructure and Operational Costs7.1.7 Marketing7.1.8 Tax7.2 Break-Even PositionA break-even analysis predicts the sales volume, at a given price, required to recover total costs. In other words, it’s the sales level that is the dividing line between operating at a loss and operating at a profit.Expressed as a formula, break-even is:Breakeven Sales = Fixed Costs1- Variable Costs(%)(Where fixed costs are expressed in dollars, but variable costs are expressed as a percent of total sales.)7.3 Projected profitsMany hi-tech business owners think of the 5 year profit and loss projection as the centerpiece of their plan. This is where you put it all together in numbers and get an idea of what it will take to make a profit and be successful.7.4 Investment and ReturnExplain how the company will be financed, three rounds for example. Describe the targeted investors, how much is needed, how much share the company is willing to exchange (with conditions), and how the investment will be spent. (A table is normally used to summarize the proposal.)7.5 Financial StatementsA balance sheet is one of the fundamental financial reports that any business needs for reporting and financial management. A balance sheet shows what items of value are held by the company (assets), and what its debts are (liabilities). When liabilities are subtracted from assets, the remainder is o wners’ equity.Use a startup expenses and capitalization spreadsheet as a guide to preparing a balance sheet at the end of each year for 5 years. Then detail how you calculated the account balances on your opening day balance sheet.Business Feasibility and Impact in the UK and ChinaYour ability to identify the viability of your business both in the UK and China are crucial to the success of your business.How can your business best leverage both the resources of the UK and China? Why would your business benefit from the current business climate in China and UK?What are the culture specific considerations of your technology/service?How will the technology/services benefit the UK and the Chinese society as a whole?China and the UK both have their own concerns and strengths. How the company is going to use Chin a and UK’s strengths, not the weaknesses.China’s Demands (Government policy)China’s Strength (Manufacturing capability and market size)UK Demands (Government policy, concern on spending cuts etc.)UK Strengths (Research Ability, good IP protection, European market)ReferencesAppendicesInclude details and studies used in your business plan. For example: Brochures and advertising materialsIndustry studiesBlueprints and plansMaps and photos of locationMagazine or other articlesDetailed lists of equipment owned or to be purchasedCopies of leases and contractsLetters of support from future customersAny other materials needed to support the assumptions in this plan Market research studiesList of assets available as collateral for a loan。

实用文_商业计划模板集锦10篇

商业计划模板集锦10篇商业计划篇1一、快餐店概况１、本店发属于餐饮服务行业，名称为都市快餐店，是个人独资企业。

主要提供中式早餐，如油条、小笼包等各式中式点心和小菜，午餐和晚餐多以炒菜、无烟烧烤为主。

２、都市快餐店位于威海路商业步行街，开创期是一家中档快餐店，未来将逐步发展成为像肯德基、麦当劳那样的中式快餐连锁店。

３、都市快餐店的所有者是×××，餐厅经理×××，厨师×××，三人均有６年的餐饮工作经验，以我们的智慧、才能和对事业的一颗执着的心，一定会在本行业内独领风骚。

４、本店需创业资金万元，其中万元已筹集到位，剩下万元向银行贷款。

二、经营目标1、由于地理位置处于商业街，客源相对丰富，但竞争对手也不少，特别是本店刚开业，想要打开市场，必须要在服务质量和产品质量上下功夫，并且要进一步扩大经营范围以满足消费者的不同需求。

短期目标是在威海路商业步行街站稳脚跟，1年收回成本。

2、本店将在3年内增设3家分店，逐步发展成为一家经济实力雄厚并有一定市场占有率的快餐连锁集团，在岛城众多快餐品牌中闯出一片天地，并成餐饮市场的知名品牌。

三、市场分析1、客源：都市快餐店的目标顾客有：到威海路商业步行街购物娱乐的一般消费者，约占50%；附近学校的学生、商店工作人员、小区居民，约占50%。

客源数量充足，消费水平中低档。

3、竞争对手：都市快餐店附近共4家主要竞争对手，其中规模较大的1家，其他3家为小型快餐店。

这4家饭店经营期均在2年以上。

××快餐店中西兼营，价格较贵，客源泉稀疏。

另外3家小型快餐店生情况较差，服务质量较差，就餐环境拥挤脏乱。

本店抓住了这4家快餐店现有的弊端，推出“物美价廉”营销策略，力争在激烈的市场竞争中占有一席之地。

四、经营计划1、快餐店主要是面向大众，因此菜价不太高，属中低价位。

2、大力开展便民小吃早餐要品种繁多，价格便宜，因地制宜的推出中式早餐套餐。

BUSINESS PLAN(英文商业计划书)

Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our website One specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。