体验商务英语2 Selling Online共42页

Text: Virtual Pocket Money
Questions:
1 we offer a _____to customers who buy in bulk. A refund B discount C delivery
2 We ask customers who are not fully satisfied to ___goods within 7days.
If you are selling products online, you need to remember this basic rule of e-commerce, which IBM has so concisely summed up in one of its latest as campaigns.
6 Products and services offered at a large discount are generally a(n) ___.
A sale B bargain C offer
Key: A/C/B
Combine words from boxes A and B. Make phrases that match definitions 1 to 7.
1.What was good about e-toys? It offers a good services.
2. What problems did e-toys have? The real reason for the failure of e-toys was
that it ran out of money and therefore went into liquidation.
Some security problems may appear with using credit cards. So some people actually enjoy shopping in real shops.
Vocabulary
Choose the correct words to ห้องสมุดไป่ตู้omplete the sentences.
shopping online? What problems are they? What are the advantages and disadvantages of
doing shopping online?
IBM advertisement
Bad ideas don’t get better online
Global reach
Personalization
Cost reduction
E-Commerce
Interactivity
Measurement
Discuss the questions
Some goods and services may be more suitable for selling online, for example: holidays and travel, where no physical delivery of goods is involved.
*Liquidation: n.If a company goes into liquidation, it stops operating and all its remaining assets are sold.
Listening C:
Key: 1 T 2 F 3 F 4 T
Discussion:Differences and similarities between online selling and high street retailing
Differences:
Shop assistants are obviously not important when buying online.
The look, feel and ease of use of website is important in online sales, but obviously not in shops. This could be compared in some ways to the decor and layout of shops.
Key: 1 cooling off period 2 credit card details 3 method of payment
4 interest-free credit 5 out of stock
6 money back guarantee
7 after sales service
Listening: Selling online
What’s E-commerce?
By connecting to a standardized network we can find information, buy and sell quickly and easily, with lower process and administration cost.
When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.
Five business benefits of E-Commerce
By implementing E-Commerce, you save money, are online 24hr a day, 7days a week, no traffic jams, shopping crowds, carrying overloaded heavy shopping bags etc, just more business, the easy way.
Similarities
Customers satisfaction, quality, reliability of goods, etc. are just as important.
Customers want value for money in the same way (but may want even more value for money, in other words, low prices for the same goods, when buying online.)
What’s B2B?
Business to business or B2B refers to electronic commerce between businesses rather than between a business and a consumer(B2C).
B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods.
A Credit card /cooling off Money back / method of Interest-free /out of after sales
B Guarantee /stock period /credit details /service payment
1. The time when you can change your mind and cancel an order
Vocabulary
4 Goods will be ____within 24hrs of your order. A dispatched B purchased C exchanged
5 Goods are kept in our___ until ready for delivery A stock B storage C warehouse
The main idea: a bad business idea will not work any better it is being used as the basis for selling via the internet. The technology will not , in itself, make up for any deficiencies.
Learning Objectives
Talking about selling online Vocabulary related to selling online Negotiating techniques Problem-solving abilities Business writing techniques by writing an
Key:
Before ordering: good website, easy, quick, lots of, information, low prices
After ordering: delivery service, customer service
Answer the questions
e-mail
Warming -upBrainstorming
Look at the pictures of the homepages in the following page. • Are you familiar with them? • What are the characteristics of them?
A discount B refund C return
3 In order to get a full ____, customers must send back goods in the original packaging.
A discount B refund C return
Key: B/C/B
5. When the goods you require are not available
6. A promise to give your money back if you are not happy
7. The help you get from a company when you start to use their product
2. The name, number and expiry date on your credit card
3. The way you choose to buy the goods you want
4. When you can pay some time after you buy, but at no extra cost
Brainstorming
Warming -up Questions:
Do you do shopping online? What kind of goods do you usually buy online? Have you ever met any problems when you do
Some of the problems of e-commerce are the same as those for mail order: finding the goods are not suitable when they arrive or getting things you did not order.