商务英语信函研究论文

商务英语信函研究论文
一、申请代理业务
soleagency----retail
Dear:____
_____[company]isoneoftheleadingcompaniesin_____reta ilbusiness.wehaveoutletsthroughout_____[country/are a].weareinterestedinyour_____[products]displayedat_ ____[exhibition]andwouldliketoknowwhetheryoucouldof ferusasoleagencytoretailyourproductsin_____[country /area].
weareconfidentthatthereisagrowingmarketforyourprodu ctsin_____[country/area],duetotheincreasingdemandfo r_____.
weoperateona___%commissionbasisonnetlistprices,with anadditional___%delcrederecommissionifrequired.weus uallypayourprincipalsbybillofexchangeonaquarterlyba sis.
Ifyouareinterestedintheaboveproposal,wewillsendourr
epresentativetodiscussfurtherdetailswithyou.welookf orwardtohearingfromyousoon.
yourssincerely,
______[name]
______[title]
Encl.
buyingagent
Dear:____
Iamreplyingtoyourcompany'sadvertisementin_____[comm ercialjournal]inwhichyouindicatedtheneedforabuyinga genttorepresentyourgroupin_____[country/area].
mycompanyspecializesinbuying_____[products]andwehav eactedforseveralfirmsin_____[country/area].wehavewe ll-developedconnectionswithleadingbrandmanufacturer sin_____[country/area].weareabletokeepyouwellinform edofnewproductsfromthe_____industryandpurchaseawide rangeofproductsatreducedexportprices.Inaddition,wec anofferexcellenttermsforfreightandinsurance.
ourusualcommissionis_____%onc.i.f.invoicedvalues,an
dwemakepurchasesinourprincipals'names,sendingthemac countsforsettlement.
Ihaveenclosedliteratureprovidingdetailsaboutourserv icesandterms.Ifyouareinterested,pleasecontactmeatth eaboveaddress.Iamlookingforwardtohearingfromyou.
Sincerelyyours,
_____[name]
_____[title]
Encl
二、指定代理商
acceptingproposal
Dear:_____
Thankyouforyourproposaltoactasouragentforthesaleof_ ____[products]in_____[country/area].Iampleasedtoinf ormyouthatwehavedecidedtoacceptyourproposalonthebas isofa_____percentcommission,payabl
eonallordersreceivedthroughyou.Inaddition,wewillref undexpensesreasonablyincurredinpromotingoursales.
Providedthatthearrangementsyoumakewithcustomersaref avorabletoourinterests,wewilltrusttoyourjudgementsu chmattersasdiscountsandthegrantingofcredit.wetrustt hattheorderswereceivethroughyouandthetermsonwhichyo uhaveacceptedthemwilljustifyourconfidenceinyourabil itytopromotethesaleofourproductsin_____[country/are a].
Sincerelyyours,
_____[name]
_____[title]
letterofauthorization
Dear____
Thankyouforyourletterof____[date].
Bythisletter,wenowformallyauthorizeyoutoactasour___ __agentin_____[country/area].Enclosedaretwocopiesea chofthefollowingdocuments:
._____
2._____
3._____ Pleasesignandreturnustheduplicatecopyofthisletter,t
ogetherwithonecopyeachoftheabovedocuments.welookfor wardtoapleasantbusinessrelationship.
yourssincerely,
_____[name]
_____[title]
三、委托
consignee'srequestfortrialconsignment
Dear_____
wearealargeretailchainspecializingin_____business.w ehaverecentlyreceivedanumberofinquiriesfromourcusto mersin_____[area/country]foryour_____[product].weha vealsolearnedfromothersourcesthattherearegoodprospe ctsforthesaleofthisproduct.wewouldliketosuggestthat yousendusatrialdeliveryforsaleonconsignmentterms.
wemakethisproposal,hopingthatwewillplacefirmordersw henwefeelsurethatthemarketisestablished.Ifyouagree, wewillgetdowntodetailsinregardtopayment,commission, andsoon.youmaycheckourstandingwith_____[bank],ourba nker.
welookforwardtoyourearlyreply.
Sincerelyyours,
_____[name]
_____[title]
consignor'sinstructionforconsignee
Dear____
wehaveshippedtoyoutodayaconsignmentoftencasesof____ _[goods]by_____[ship],whichisduein_____[port]on____ _[date].
wearenowenclosingtheshippingdocumentsforthisconsign ment,aproformainvoice,andapricelistofalltheitemsshi pped.
youwillofcoursesellatthebestpricesyoucanget.Thelist edpricesareforguidanceonlyandrepresentthelimitsbelo wwhichthe_____[goods]maynotbesoldonourbehalf.
wehopetohearfromyousoon.
yoursSincerely,
_____[name]
_____[title]
Encl.
总结：
soleagency：独家代理
outlet：出口
dueto：由于，归咎于
commission：佣金
delcrederecommission：保证收取货款佣金（注：delcredere意大利语，是指专门的一个agent，为买方或卖方提供担保，保证他的客户可以收到应得的货物
或货款，承担风险）
principal：货主
cIF:shortfor:cost,insurance,freight.是一种交货方式，由卖方提供运输货物的所有运费以及保险，并把这些记入他们的成本。

是所有运输形式中最贵的一种。

其他如：FoB,c&F,FoR,等等，遇到时我会说明的。

consignee代销人
consignor委托人
trial试销
consignment寄售的货物。