session1-01 ppt课件
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《一般现在时》PPT课件
一、Language focus 描述发展趋势——名词、动词、形、副、 现在完成时 连接词but 和so 描述家庭生活和关系 二、描述发展趋势——名、动、形、副 1. 描述发展趋势——名、动、形、副可观课 本 Activity 1 P38
n. A rise An increase
V. to go up to increase to rise V. to decline to decrease to go down to fall
}
Exercise:
Activity 5 Workbook Activity 7
５．复习一般过去时 一般过去时常用于表示过去某一时间或过去一段时期内发生的事件 或动作 When I was little girl, my brothers and I collected stamps for many years. 6.复习过去进行时 过去进行时表示用于描述过去某一时刻或过去某阶段正在进行的动作 As we burst in, my mother was standing behind the counter. When we were having lunch, my mother told us an interesting story. 7.一般过去时和过去进行时的疑问句形式 疑问句＋did＋主＋Ｖ原＋．．．？ 疑问句＋was+主＋Ｖing+…..？ What were you doing last night? When did she leave ? Exercise : Activity 12 . 13
3.复习现在进行时 构成：be + v. ing 用法：现在进行时用于表示现正在发生蔌 现阶段正在进行的动作。 He is listening to the radio. I am watching TV. 状态动词不用于进行时态。 复习否定式和疑问式再举例。 P4
n. A rise An increase
V. to go up to increase to rise V. to decline to decrease to go down to fall
}
Exercise:
Activity 5 Workbook Activity 7
５．复习一般过去时 一般过去时常用于表示过去某一时间或过去一段时期内发生的事件 或动作 When I was little girl, my brothers and I collected stamps for many years. 6.复习过去进行时 过去进行时表示用于描述过去某一时刻或过去某阶段正在进行的动作 As we burst in, my mother was standing behind the counter. When we were having lunch, my mother told us an interesting story. 7.一般过去时和过去进行时的疑问句形式 疑问句＋did＋主＋Ｖ原＋．．．？ 疑问句＋was+主＋Ｖing+…..？ What were you doing last night? When did she leave ? Exercise : Activity 12 . 13
3.复习现在进行时 构成：be + v. ing 用法：现在进行时用于表示现正在发生蔌 现阶段正在进行的动作。 He is listening to the radio. I am watching TV. 状态动词不用于进行时态。 复习否定式和疑问式再举例。 P4
Wine Course 1.ppt_ Session 1.updated1
6 7 8 9 10 1492 Columbus discovers New World & brings wine with him 1600s Distilled spirits, beers, & champagnes created 1700s Wine regions well-established by this time 1800s Industrial Revolution brings many advances in wine
(with light to medium consumption: estimated 1-2.5 glasses of red wine/day)
Other Health Benefits of Wine
Slows the growth of prostate cancer (red) Helps destroy cancer cells (red) Prevents onset of dementia & Alzheimer’s disease Decreases risk of diabetes (red) Keeps lungs healthy (white)
With the Industrial Revolution in the 19th Century, the wine industry saw many new developments:
vineyards & wineries were now using machines methods to control wine spoilage were created
Jebsen Wine Master Program
Course 1 Session 1 Introduction
(with light to medium consumption: estimated 1-2.5 glasses of red wine/day)
Other Health Benefits of Wine
Slows the growth of prostate cancer (red) Helps destroy cancer cells (red) Prevents onset of dementia & Alzheimer’s disease Decreases risk of diabetes (red) Keeps lungs healthy (white)
With the Industrial Revolution in the 19th Century, the wine industry saw many new developments:
vineyards & wineries were now using machines methods to control wine spoilage were created
Jebsen Wine Master Program
Course 1 Session 1 Introduction
大学英语ppt优秀课件
Reading comprehension
Reading material selection
Choose challenging reading materials such as novels, essays, and comments to improve students' reading comprehension abilities.
Choose a natural and smooth transition effect to maintain audience attention.
When to use animation and transitions
When it is necessary to draw attention or guide the audience's thoughts, avoid abuse.
01
Course Introduction
Course objectives
Improving students' English listening, speaking, reading, writing, and translation abilities
Enhancing students' cross cultural communication skills and ability to apply English in practical situations
2 Listening and speaking practice
This part focuses on the basic rules of English grammar and common vocabulary, aiming to lay a solid foundation for further English learning
新编实用英语2 unit1 invitation
Section I
Wang: Yeah, see you then.
Section II
Unit 1 INVITATIONS
Sample 2
Declining an Invitation
Session 1
Chang: Are you doing anything special on Friday,
Section II Section I
Unit 1 INVITATIONS
Sample 1 William: Great. That would be super.
Congratulations! Wang: Thank you. How about eight o’clock? Is that OK? William: Oh yes, fine. Would it be alright if I brought somebody with me? Wang: Yes, of course. William: OK. Fine. Do you want me to bring something to drink? Red wine or white?
Unit 1 INVITATIONS
Session 1
Session 1
Talking Face to Face Being All Ears
Section I
Section II
Unit 1 INVITATIONS
Section I Session 1
Lead in Follow the Samples Act Unit 1 INVITATIONS
Session 1
A: What are you doing on Saturday night?
Wang: Yeah, see you then.
Section II
Unit 1 INVITATIONS
Sample 2
Declining an Invitation
Session 1
Chang: Are you doing anything special on Friday,
Section II Section I
Unit 1 INVITATIONS
Sample 1 William: Great. That would be super.
Congratulations! Wang: Thank you. How about eight o’clock? Is that OK? William: Oh yes, fine. Would it be alright if I brought somebody with me? Wang: Yes, of course. William: OK. Fine. Do you want me to bring something to drink? Red wine or white?
Unit 1 INVITATIONS
Session 1
Session 1
Talking Face to Face Being All Ears
Section I
Section II
Unit 1 INVITATIONS
Section I Session 1
Lead in Follow the Samples Act Unit 1 INVITATIONS
Session 1
A: What are you doing on Saturday night?
meta分析导论ppt课件
将各研究进行平均
• 给各研究相同的权重进行平均 • 从直观上看这是错误的 • 有的研究实际上比另一些研究具有更“
恰当分配各研究的权重
• 将较多的权重分配给能使我们获得较多信息的 研究，这些研究具有：
➢ 较多的研究对象 ➢ 较多的临床事件 ➢ 较低的变异 • 权重与变异呈反变关系
例：
Study ID
• 机会
➢ 滑倒的机遇是未滑倒人数的三分之一 ➢ 每滑倒一个就有三个不滑倒 ➢ 滑倒的机遇是一对三
危险度和机会相差多大？
• 某研究对照组的164个患者中有130个无效，则 无效的机遇：
➢ 危险度(Risk)=130/164=0.79; ➢ 机会(Odds)=130/34=3.82 • 另一研究对照组的63个患者中有4个无效，则
Session 1 Meta-分析导论
Chinese Cochrane Centre
本节内容
• 什么是Meta-分析？ • Meta-分析的条件 • Meta-分析的步骤 • Meta-分析结果的表示 • Meta-分析结果的解释
一.什么是Meta-分析？
• 一种计算平均值的方法 • 用于估计“平均值”或“共同”
合并均数差
• 权重均数差法 • 将所有研究使用相同单位进行测量 • 治疗效应量是“均数的差异” • 均数差异的变化由标准误计算公式进行计算：
v • 采 法用）标准方i法=转snd化21后1i i进+行sMnd22eit2ai-分析（非对数
合并均数差的例子
WMD的问题
• 对临床的一些重要变化常常不能清楚地反映出 来；
• 危险性和机会是表达机遇的方法 • RR和OR是比较两个以上对象的机
遇的方法 • 当事件发生率很高时RR和OR不等 • RD表示从基线发生改变的绝对值 • NNT表示需要治疗多少人才能成功
大学体验英语第三册电子教案(第二版)unit3-Session1
Do you know more?
I am really into famous bands. I am on a student budget. I can’t beat that. to watch one’s spending.
I like to follow fashion.
Listen and read
Dialogue Samples
Dialogue 1 The Pros and Cons of famous Brands
Lead-in question Do you know how to describe different attitudes towards buying famous brands?
Lead-in question Do you know how to talk about piracy?
Dialogue Sample Study
Read the second dialogue in pairs and speak out some useful expressions for talking about the piracy.
Task 1 Talking about favorite drinks
Situation: Two students are talking about their favorite drinks, each trying to argue for this/her own preferred brand and against the other’s choice.
Listen and read
Dialogue 2 Why piracy exists?
2010英语语言学1第01讲_第01章_1_语言学
1. What is the difference between general linguistics and applied linguistics?
Factors General linguistics Applied linguistics Purpose To construct theory To solve practical problems Tasks To define basic To apply linguistic concepts, to theory and principles describe facts, to to languageo to recover speech develop research ability, etc. methods, etc.
•Hypothesis = Unverified theory •A theory is simply a set of interrelated hypotheses that are
supported by empirical evidence. [Krashen 1987: 33c] •Theory = Verified hypothesis 5 (Dai et al. 1)
(6) Why do people use different expressions to refer to the same thing?
Which should be used? “a one-sex school” or “a single-sex school”? Google search: one-sex school (1,710 results) single-sex school (83,100 results) one-sex education (8,830 results) single-sex education (123,000 results) “pay their attention to” or “pay their attentions to”? Google search: pay their attention to (2,580,000 results) pay their attentions to (39,900 results) I have no answer but I’m trying to find some possible answers. 4 (Dai et al. 1)
国际学术交流英语ppt课件
• (姓名、职业、现任
职务、学术成果、社会活动、其他个人信 息) • 3. 发言顺序 • 4. 邀请第一位演讲人
Task 1 介绍发言人
• Ⅰ Before listening, please read the useful patterns and expressions often used in introducing a a speaker in the data bank.
Unit Three 会议发言
• Ⅰ常用词汇：
• 1.回顾常用的会议用语
Unit Three 会议发言
• Ⅰ常用词汇：
• 1.会议用语
• Meeting
• 普通用词，词义广泛。指一般性的会议，可用于 各种场合。
• e.g. •
• 峰会 • a summit meeting • 参加会议 • attend a meeting
• a farewell meeting
• 联欢会
• a convivial meeting
• 筹备会议
• preparatory meeting
Unit Three 会议发言
• Ⅰ常用词汇：
• Conference
• （通常持续几天的大型正式）会议, 如政府工作会 议、国际学术交流会议、各国之间的协商、会谈 等。
• 研讨会、专题报告 symposium (pl.
symposia/symposium)
• is a kind of meeting, but if refers exclusively to the meetings for specialized academic discussion.
• The symposium on AIDS research lasted two days.
职务、学术成果、社会活动、其他个人信 息) • 3. 发言顺序 • 4. 邀请第一位演讲人
Task 1 介绍发言人
• Ⅰ Before listening, please read the useful patterns and expressions often used in introducing a a speaker in the data bank.
Unit Three 会议发言
• Ⅰ常用词汇：
• 1.回顾常用的会议用语
Unit Three 会议发言
• Ⅰ常用词汇：
• 1.会议用语
• Meeting
• 普通用词，词义广泛。指一般性的会议，可用于 各种场合。
• e.g. •
• 峰会 • a summit meeting • 参加会议 • attend a meeting
• a farewell meeting
• 联欢会
• a convivial meeting
• 筹备会议
• preparatory meeting
Unit Three 会议发言
• Ⅰ常用词汇：
• Conference
• （通常持续几天的大型正式）会议, 如政府工作会 议、国际学术交流会议、各国之间的协商、会谈 等。
• 研讨会、专题报告 symposium (pl.
symposia/symposium)
• is a kind of meeting, but if refers exclusively to the meetings for specialized academic discussion.
• The symposium on AIDS research lasted two days.
Session 1S - introduction and users of account
Types of Ownership
Corporation
• An “artificial entity” created under state laws • Corporations have limited liability - corporate creditors have claims against corporate assets only.
Advantages and Disadvantages of Forms of Ownership
Corporations
• Advantages
– – – – limited liability easy transfer of ownership - shares of stock can be bought and sold easily (stock exchanges) ease of raising ownership capital - many potential stockholders continuity of existence - life of the corporation continues even if its ownership changes
Capital Markets
• Primary markets
– – Initial Public Listing (IPO) Debt and equity instruments are sold based on anticipated cash flows
• Interest • Dividends • Capital gains
Financial Accounting
Session One - Introduction
session 1
provides the convenience to others
THIS IS WHAT WE NEED TO DISCUSS (30 SECONDS & 100 WORDS)
SAY IT IN SIX
THE OVERVIEW
THE BACKGROUND & WHERE TO FIND THE ANSWER (60S & 200 WORDS)
THE PAYOFF WHAT'S IT WORTH (VALUE/DATA) 120S & 30g
proposal of discount
shuttle services
food
reception
manager
management system
decoration plan
Page 15
THE BURNING ISSUE
LOGO
MOLECULAR MODEL BUSINESS SCHOOL OF TIANFU UNIVERSITY
OTHER CUSTOMERS (visible)
LOGO
SERVICESCAPE (visible)
CUSTOMER
INVISIBLE ORGANIZATIONS AND SYSTEM (invisible)
Page 19
CONTACT PERSONNEL OR SERVICE PROVIDERS (visible)
low costs in labor and other operation
MANAGEMENT MODEL
THE MARKET-FOCUSED MANAGEMENT MODEL
the purpose is to serve the customer
Session1_BSCM
Basics of Supply Chain Management Session 1 : Introduction to Supply Chain Management
Strategic Management of Resources
Mater Planning of Resources
Detailed Scheduling and Planning
1-5
Basics of Supply Chain Management External Environment
World competition Quality Customer expectations
1-6
Basics of Supply Chain Management Customer Expectations
CPIM – Certified in Production and Inventory Management Contents
Demand management Procurement and supply planning Material requirements planning Capacity requirements planning Sales and operations planning Master scheduling Performance measurements Supplier relationships Quality control, and continuous improvement
CPIM – Certified in Production and Inventory Management Benefits/回报 Benefits/回报
Unit 1_Session A_Recognizing the 5W and 1 H
She had a sweet smile, one that even being on her feet for Y 6) The old lady stopped by a small café on her the whole day couldn’t erase. The lady noticed the waitress was nearly eight months pregnant, but she never let the way home. strain and aches change her attitude. N 7) The old lady noticed that her waitress was tired
Read the following three news leads and one flash fiction, and answer the 5 Ws and 1 H.
A flash fiction is less than 300 word long and is a very short story. A short story is a work of fiction that is usually written in prose, usually in narrative format. A short story usually focuses on only one incident, has a single plot, a single setting, a small number of characters, and covers a short period of time.
Байду номын сангаас
In what order are the events related in a narrative writing?
session1-01
Course Structure
PART PART I FOCUS Concept level
Tech. Funda.
CONTENT Concept and Role of Information Systems
PART II
பைடு நூலகம்Level
Technical Foundation of Information Systems
HUANG Lihua School of Management, Fudan University
Session1 The Information Systems Revolution: organizational and business challenges and opportunities in an information age..
HUANG Lihua School of Management, Fudan University
UPS: is transforming itself from a package
delivery firm to one that offer total solutions to customers’ global commerce needs.
• Self-service:
– empowered customers
• More product choices:
from business perspective. • to introduce fundamental building blocks of today’s information systems . •To introduce all kinds applications building Managing IT-Enabled Organization Change • to discuss the important of methods of of current information business •To learn thesystem. change level by information systems. and Information Systems Planning IT•To discuss relative issues about information systems enabled management, such as IS and methodology IS •To discuss the concept project management,of risk control, process improvement businessIS evaluation, organization and personnel Building information IS change and BPR etc Systems and management, IS infrastructure management, •Managing organization framework HUANG Lihua Information Fudan University Management Systems School of •Information systems planning. Management,
TCP会话劫持1PPT课件
这个过程进展很顺利，服务器仍然在接收SSL流量，服务器无法辨别任何改 变。用户可以感觉到唯一不同的是，浏览器中不会标记HTTPS，所以某些用户 还是能够看出不对劲。
视频演示：1，2
2021/1/24
.
23
会话劫持防范
• 防范会话劫持是一个比较大的工程。 1. 首先应该使用交换式网络替代共享式网络，虽然像Hunt这
• 在通讯过程中，双方的序列号是相互依赖的，如 果攻击者直接进行会话劫持，结果肯定是失败的。 因为会话双方“不认识”攻击者，攻击者不能提供 合法的序列号;所以，会话劫持的关键是预测正确 的序列号，攻击者可以采取嗅探技术获得这些信 息。
jack原理
• 会话劫持（Session Hijack）: 就是结合了嗅探以及 欺骗技术在内的攻击手段。例如，在一次正常的 会话过程当中，攻击者作为第三方参与到其中， 他可以在正常数据包中插入恶意数据，也可以在 双方的会话当中进行监听，甚至可以是代替某一 方主机接管会话。
2021/1/24
.
9
TCP Session Hijack原理
2021/1/24
.
20
Https会话劫持之SSLStrip （3）
• SSLstrip工作原理：
– SSLstrip通过监视Http传输进行工作，当用户试图 进入加密的https会话时它充当代理。当用户认 为安全的会话已经开始时，SSLstrip也通过https 连接到安全服务器，所有用户到SSLstrip的连接 是http，这就意味着浏览器上警告提示已经被阻 止，浏览器看起来正常工作，在此期间所有的 用户敏感信息都可以轻易被截获。
13
TCP Session Hijack方法
• 可以把会话劫持攻击分为两种类型：
视频演示：1，2
2021/1/24
.
23
会话劫持防范
• 防范会话劫持是一个比较大的工程。 1. 首先应该使用交换式网络替代共享式网络，虽然像Hunt这
• 在通讯过程中，双方的序列号是相互依赖的，如 果攻击者直接进行会话劫持，结果肯定是失败的。 因为会话双方“不认识”攻击者，攻击者不能提供 合法的序列号;所以，会话劫持的关键是预测正确 的序列号，攻击者可以采取嗅探技术获得这些信 息。
jack原理
• 会话劫持（Session Hijack）: 就是结合了嗅探以及 欺骗技术在内的攻击手段。例如，在一次正常的 会话过程当中，攻击者作为第三方参与到其中， 他可以在正常数据包中插入恶意数据，也可以在 双方的会话当中进行监听，甚至可以是代替某一 方主机接管会话。
2021/1/24
.
9
TCP Session Hijack原理
2021/1/24
.
20
Https会话劫持之SSLStrip （3）
• SSLstrip工作原理：
– SSLstrip通过监视Http传输进行工作，当用户试图 进入加密的https会话时它充当代理。当用户认 为安全的会话已经开始时，SSLstrip也通过https 连接到安全服务器，所有用户到SSLstrip的连接 是http，这就意味着浏览器上警告提示已经被阻 止，浏览器看起来正常工作，在此期间所有的 用户敏感信息都可以轻易被截获。
13
TCP Session Hijack方法
• 可以把会话劫持攻击分为两种类型：
ScientificWritingPPT课件
– Patient B was a 57-year-old, right-handed, Caucasian man who was admitted….
实用文档
27
Diagramming Sentences
/lausd/offices/di/Burleson/ Lessons/TS/diagram.htm
– Usually consists of part of verb “to be” and past participle of verb
实用文档
16
Passive voice
• Makes sentences more wordy & complicated • Used to be recommended for scientific writing
scientificwritingppt课件 scientificwriting scientific writing naturalist'slife would happyone hehad only write."charles darwin scientificwriting publicationpractices commonproblem areas publish(western journal) yourwriting scientificwriting? howdoes differfrom writing otherwriting essentials plainlanguage referencebooks scientificwriting? what scientificwriting? how does differfrom other writing? how does differfrom other writing? moredirect passivevoice wordy(doesn't need moreprecise ourgoal makescientific writing readable othergrammar otherwriting essentials writing essentials subject,verb, keepsubject verbclose together! serologicstudies have shown primaryinfection usually occurs during childhood. eachsentence should make singlepoint 20-22words per sentence 10what readerexpects mainaction mainverb sentencetells report,we describe systematicstudy jcvviruria. sentence,unless dependentclause. whichcase, subject immediatelyfollow asidefrom kinasedomain phosphorylationsites, virtually nothing knownabout structure
实用文档
27
Diagramming Sentences
/lausd/offices/di/Burleson/ Lessons/TS/diagram.htm
– Usually consists of part of verb “to be” and past participle of verb
实用文档
16
Passive voice
• Makes sentences more wordy & complicated • Used to be recommended for scientific writing
scientificwritingppt课件 scientificwriting scientific writing naturalist'slife would happyone hehad only write."charles darwin scientificwriting publicationpractices commonproblem areas publish(western journal) yourwriting scientificwriting? howdoes differfrom writing otherwriting essentials plainlanguage referencebooks scientificwriting? what scientificwriting? how does differfrom other writing? how does differfrom other writing? moredirect passivevoice wordy(doesn't need moreprecise ourgoal makescientific writing readable othergrammar otherwriting essentials writing essentials subject,verb, keepsubject verbclose together! serologicstudies have shown primaryinfection usually occurs during childhood. eachsentence should make singlepoint 20-22words per sentence 10what readerexpects mainaction mainverb sentencetells report,we describe systematicstudy jcvviruria. sentence,unless dependentclause. whichcase, subject immediatelyfollow asidefrom kinasedomain phosphorylationsites, virtually nothing knownabout structure
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– customization and integration
• Seamless Support:
– consistent and reliable customer service
• Flexible fulfillment and convenient service delivery:
– streamline your supply chain.
零售商店
卫星通讯
POS数据 (Point-of-sale data)
供应商支付
配销中心
通讯支持 (COMMUNICATIONS
SUPPORT)
WAL-MAT供应链
供应商
Partner
Internet 影响 ……?
——不仅缩短了时间和空间而且改变了人
… 们的生活
不仅仅在科技上改变了生活 重杨塑明欣商经业济管模理学型院
PART Ⅲ
方法层 次
成功运用••I通讨T过论的使企挑用业战I过T学程和会改制商进定业的挑概信战念息水和系平方法统学计和划BPR
•管理组织变化框架信息系统规划
PART Ⅳ 管理实施层次 构•建介绍信构息建系信息统系以统及的所信有息的系方法统管理
•讨杨论明欣信息经系济统管理管学理院的相关问题, 比如 IS项目管理，, IS 风险控制, IS 评估, IS 组织和个人管理, IS 结构管
session1-01 ppt课件
课程目的
• 让本科生理解为什么一个组织需要信息系统, 在21世纪通过使用IT/IS，一个公司怎样获得 竞争优势。
• 关注点集中在与商业中信息系统相关的管理， 组织和技术问题, 介绍在现代计算和信息管理 下的特殊问题, 如把IT/IS与商业战略、组织、 商业模型结合在一起，并成功转化为电子商 务和电子企业。
系统
杨明欣 经济管理学院
Session1 Session1: 信息系统的演变：信息
时代的商业挑战和机遇。..
杨明欣 经济管理学院
Dell Computer Company
Dell Computer
顾客利用Web查询信息， 提出要求或确定定单
Internet
Internet
供应商
Internet
制造合作伙伴
• 问题所在：不是没有能力采取行动而是 不能采取恰当的行动。
• 最普遍的问题在于动作的惰性。
杨明欣 经济管理学院
为什么经营好的公司会变不景气
• Reference Web
▪ /laudon, Management Information Systems, 8 ed./ Student
▪ ftp://10.51.187.101/, account: MIS-UND; pw: MIS00
• Grading
课程安排
• 教课方式
▪ 课件, 案例分析, 读材料, 小组讨论
• Textbook
▪ 黄梯云《管理信息系统》第四版
▪ Kenneth C. Laudon, Jane P. Laudon , Management Information
Systems: Organization and Technology in the Networked Enterprise, Prentice Hall, Pearson Education 2000. (高等教育出版社引印， 2001年) .
Internet
物流合作伙伴
思科的预见是网络将改变人们生活、工作居住和学习的方式。今天 变化比以往发生的更快。思科帮助许多公司把这这种变化转换为一
种竞争优势, 帮助他们变得更敏捷。思科是网络中世界领导者。
杨明欣 经济管理学院
UPS: 把自己从一个包裹运输公司成 功转化为顾客提供全球商业机会。
American Express Interactive
– 品牌密集型
• 虚拟的分配:
– 顾客的忠诚度为导向
杨明欣 经济管理学院
Virtual Organization
制造商公司
设计规划公 司
销售和市场
CORE COMPANY
后勤集团
金融公司
杨明欣 经济管理学院
为什么经营好的公司会变不景气
• 当外部的商业条件变化的时候，最成功 的公司经常是适应的最慢的。
•To Become global business travel and financial services provider
杨明欣 经济管理学院
视讯联接 （VIDEO LINK）
组织学习 (Organizational
Learning)
财务 (FINANCING)
WAL-MAT总部
POS数据 (Point-of-sale data)
Internet 时代以客户为导向的 主要的趋势
• 服务速度:
– 对顾客来讲时间就是金钱
• 个性化服务:
– 授权的顾客
• 更多的产品选择:
– 更多的个性化选择
• 完整的解决方案不单单是零碎的产品 （卓越网）
杨明欣 经济管理学院
Internet 时代以客户为导向的 主要的趋势
• Integrated sales and service:
杨明欣 经济管理学院
课程结构
PART 焦点
内容
PART I
概念层 次
PART II 技术基础层
次
概念和• 讨信论息信息管时理代的的信作息用组织和商业挑战和机遇.
•尽量从商业角度来规划基本概念和信息技术/信息系 统的概念。
信• 介息绍系现统代管的理技信术息系基统础的基础性环节 .
• 讨论信息系统的重要的应用
• Increased process visibility
杨明欣 经济管理学院
商业过程
经理/CEO
ቤተ መጻሕፍቲ ባይዱ
市场（销售）
制造（产品生产）
财政（会计）
顾客需求
杨明欣 经济管理学院
收入
Internet时代的主要趋势之 组织的趋势
• 外包管理
– 扁平化的组织形式
• 合约制造（合约制造是提供各种制造服务的生产经营模式,它是 ）: 跨国公司调整业务、进行战略性外包的产物即贴牌生产
▪ 课堂参与度, 展示和贡献
20%
▪ 写案例研究报告 杨明欣 经济管理学院30%
▪ 最终考试
50%
PART I: 概念和信息管理的概念
• Session1: 信息系统的演变：信息时代的 商业挑战和机遇。
• Session 2: 从不同角度的管理信息系统概 念
• Session 3: 利用IT赢得竞争优势 • Session 4: 组织，管理，商业过程，信息
• Seamless Support:
– consistent and reliable customer service
• Flexible fulfillment and convenient service delivery:
– streamline your supply chain.
零售商店
卫星通讯
POS数据 (Point-of-sale data)
供应商支付
配销中心
通讯支持 (COMMUNICATIONS
SUPPORT)
WAL-MAT供应链
供应商
Partner
Internet 影响 ……?
——不仅缩短了时间和空间而且改变了人
… 们的生活
不仅仅在科技上改变了生活 重杨塑明欣商经业济管模理学型院
PART Ⅲ
方法层 次
成功运用••I通讨T过论的使企挑用业战I过T学程和会改制商进定业的挑概信战念息水和系平方法统学计和划BPR
•管理组织变化框架信息系统规划
PART Ⅳ 管理实施层次 构•建介绍信构息建系信息统系以统及的所信有息的系方法统管理
•讨杨论明欣信息经系济统管理管学理院的相关问题, 比如 IS项目管理，, IS 风险控制, IS 评估, IS 组织和个人管理, IS 结构管
session1-01 ppt课件
课程目的
• 让本科生理解为什么一个组织需要信息系统, 在21世纪通过使用IT/IS，一个公司怎样获得 竞争优势。
• 关注点集中在与商业中信息系统相关的管理， 组织和技术问题, 介绍在现代计算和信息管理 下的特殊问题, 如把IT/IS与商业战略、组织、 商业模型结合在一起，并成功转化为电子商 务和电子企业。
系统
杨明欣 经济管理学院
Session1 Session1: 信息系统的演变：信息
时代的商业挑战和机遇。..
杨明欣 经济管理学院
Dell Computer Company
Dell Computer
顾客利用Web查询信息， 提出要求或确定定单
Internet
Internet
供应商
Internet
制造合作伙伴
• 问题所在：不是没有能力采取行动而是 不能采取恰当的行动。
• 最普遍的问题在于动作的惰性。
杨明欣 经济管理学院
为什么经营好的公司会变不景气
• Reference Web
▪ /laudon, Management Information Systems, 8 ed./ Student
▪ ftp://10.51.187.101/, account: MIS-UND; pw: MIS00
• Grading
课程安排
• 教课方式
▪ 课件, 案例分析, 读材料, 小组讨论
• Textbook
▪ 黄梯云《管理信息系统》第四版
▪ Kenneth C. Laudon, Jane P. Laudon , Management Information
Systems: Organization and Technology in the Networked Enterprise, Prentice Hall, Pearson Education 2000. (高等教育出版社引印， 2001年) .
Internet
物流合作伙伴
思科的预见是网络将改变人们生活、工作居住和学习的方式。今天 变化比以往发生的更快。思科帮助许多公司把这这种变化转换为一
种竞争优势, 帮助他们变得更敏捷。思科是网络中世界领导者。
杨明欣 经济管理学院
UPS: 把自己从一个包裹运输公司成 功转化为顾客提供全球商业机会。
American Express Interactive
– 品牌密集型
• 虚拟的分配:
– 顾客的忠诚度为导向
杨明欣 经济管理学院
Virtual Organization
制造商公司
设计规划公 司
销售和市场
CORE COMPANY
后勤集团
金融公司
杨明欣 经济管理学院
为什么经营好的公司会变不景气
• 当外部的商业条件变化的时候，最成功 的公司经常是适应的最慢的。
•To Become global business travel and financial services provider
杨明欣 经济管理学院
视讯联接 （VIDEO LINK）
组织学习 (Organizational
Learning)
财务 (FINANCING)
WAL-MAT总部
POS数据 (Point-of-sale data)
Internet 时代以客户为导向的 主要的趋势
• 服务速度:
– 对顾客来讲时间就是金钱
• 个性化服务:
– 授权的顾客
• 更多的产品选择:
– 更多的个性化选择
• 完整的解决方案不单单是零碎的产品 （卓越网）
杨明欣 经济管理学院
Internet 时代以客户为导向的 主要的趋势
• Integrated sales and service:
杨明欣 经济管理学院
课程结构
PART 焦点
内容
PART I
概念层 次
PART II 技术基础层
次
概念和• 讨信论息信息管时理代的的信作息用组织和商业挑战和机遇.
•尽量从商业角度来规划基本概念和信息技术/信息系 统的概念。
信• 介息绍系现统代管的理技信术息系基统础的基础性环节 .
• 讨论信息系统的重要的应用
• Increased process visibility
杨明欣 经济管理学院
商业过程
经理/CEO
ቤተ መጻሕፍቲ ባይዱ
市场（销售）
制造（产品生产）
财政（会计）
顾客需求
杨明欣 经济管理学院
收入
Internet时代的主要趋势之 组织的趋势
• 外包管理
– 扁平化的组织形式
• 合约制造（合约制造是提供各种制造服务的生产经营模式,它是 ）: 跨国公司调整业务、进行战略性外包的产物即贴牌生产
▪ 课堂参与度, 展示和贡献
20%
▪ 写案例研究报告 杨明欣 经济管理学院30%
▪ 最终考试
50%
PART I: 概念和信息管理的概念
• Session1: 信息系统的演变：信息时代的 商业挑战和机遇。
• Session 2: 从不同角度的管理信息系统概 念
• Session 3: 利用IT赢得竞争优势 • Session 4: 组织，管理，商业过程，信息