拍奥利奥广告策划书模板范文

拍奥利奥广告策划书模板范文英文版
Oreo Advertisement Proposal Template
Introduction:
Oreo, the beloved cookie brand, is looking to create a new advertisement campaign to promote its delicious and iconic cookies. In this proposal, we will outline our ideas for the campaign, including the target audience, key messaging, creative concepts, and media channels.
Target Audience:
The target audience for this campaign is primarily young adults aged 18-35 who enjoy snacking on cookies and are active on social media. We will also target families with children, as Oreo cookies are a popular choice for kids.
Key Messaging:
The key messaging for this campaign will focus on the delicious taste and fun experience of eating Oreo cookies. We will highlight the different flavors and varieties of Oreos, as well as the nostalgic and comforting feeling that comes with enjoying a classic Oreo cookie.
Creative Concepts:
Our creative concepts for this campaign will include visually appealing images and videos of people enjoying Oreo cookies in various settings, such as at home, with friends, or on-the-go. We will also incorporate interactive elements, such as contests and challenges, to engage our audience and encourage them to share their own Oreo experiences on social media.
Media Channels:
To reach our target audience, we will utilize a mix of traditional and digital media channels. This will include television commercials, online advertisements, social media posts, influencer partnerships, and experiential marketing events.
Conclusion:
With this campaign, we aim to increase brand awareness, drive sales, and create a positive and engaging experience for Oreo fans. We believe that our creative concepts and strategic approach will resonate with our target audience and help Oreo continue to be a beloved and iconic cookie brand.
中文翻译：
奥利奥广告提案模板
介绍：
奥利奥，这个备受喜爱的饼干品牌，希望创建一个新的广告活动，以推广其美味而标志性的饼干。

在这份提案中，我们将概述我们对活动的想法，包括目标受众、关键信息传递、创意概念和媒体渠道。

目标受众：
本次活动的目标受众主要是年龄在18-35岁之间的年轻成年人，他们喜欢吃饼干并且在社交媒体上活跃。

我们还将针对有孩子的家庭，因为奥利奥饼干是孩子们喜欢的选择。

关键信息传递：
本次活动的关键信息传递将聚焦于奥利奥饼干的美味口感和有趣体验。

我们将强调奥利奥的不同口味和品种，以及享用经典奥利奥饼干时带来的怀旧和舒适感。

创意概念：
我们对本次活动的创意概念将包括人们在各种场景中享用奥利奥饼干的视觉吸引力的图片和视频，比如在家里、和朋友一起或在外出时。

我们还将融入互动元素，比如比赛和挑战，以吸引受众并鼓励他们在社交媒体上分享他们自己的奥利奥体验。

媒体渠道：
为了接触我们的目标受众，我们将利用传统和数字媒体渠道的混合。

这将包括电视广告、在线广告、社交媒体帖子、影响者合作伙伴关系和体验营销活动。

结论：
通过这次活动，我们的目标是提高品牌知名度，推动销售，并为奥利奥粉丝创造积极而引人入胜的体验。

我们相信我们的创意概念和战略方法将与我们的目标受众产生共鸣，并帮助奥利奥继续成为备受喜爱和标志性的饼干品牌。