高二英语TheAdvertisingGam课件2
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Watching too much TV is bad for you. 2. Mary collects stamps. That’s her hobby.
Collecting stamps is Mary’s hobby. Mary’s hobby is collecting stamps.
3. He suggested that we should ask the boss for his opinion first. He suggested asking the boss for his opinion first.
b) company
_________
c) right for something _________
d) contain
_________
e) plan of how money should be spent
_________
approach boom
contemporary
neighbourhood
Revision
There are many different kinds of advertisements. Some may give _d_i_r_e_c_t_ information about the product; some are made __v_is_u_a_l_ly___ attractive to hold people’s attention; others use __c_o_n_c_e_p_ts__ like success and wealth. Nowadays top advertisers prefer to use __h_u_m_o_u_r__ as well as new and __u_n_u_s_u_a_l ___ ideas to surprise people. Public advertisements, however, focus on increasing public __k_no_w__le_d_g_e___.
4. He rushed to the school. He didn’t have breakfast. He rushed to the school without having breakfast.
5. Don’t talk to her. It’s no use. She never listens. It’s no use talking to her. She never listens.
Read these sentences and tell the Gerunds’ function.
1. For example, it could be “Shanghai Sewing Machine”, … telling the use of noun 说明名词的用途 2. For many of today’s advertisers, repeating old ideas is not a successful approachs.ubject 作主语
idea, design, image, suitable, creative, interesting, attractive, fascinating, consist of, combine with, hold the attention of, give information
Example : The idea for the advertisement is creative.
afttheersae.preposition 介词后，用作介词的宾语
Complete the sentences with the verbs in their correct form.
1. I’m an early bird, and I’ve got used to _g_e_tt_i_n_g__up_ ( get up ) at 5:00 a.m.
8. I feel like _n_o_t__d_o_in_g__ (not do) anything at all this evening.
Rewrite the following sentences using the Gerunds. 1. It’s bad for you to watch too much TV.
Unit 11 The Media
Lesson 3 The Advertising Game
( Period Two )
北京第十九中学 高一英语备课组
Objectives
By the end of this lesson, you’ll be able to ◆ understand the words in context; ◆ comment on advertisements; ◆ learn and practise using the Gerunds
Homework
Do Ex. 10 on page 27.
Thank you!
3. Others try to create advertisements that people simply enjoy looking at. after a verb 动词后，用作动词的宾语
4. …a lot of money is spent on applying modern techniques of design to make
concept
f) rapid increase
___________
g) idea
___________
h) method
___________
i) belonging to the present time
______________
j) area around where you live
______________
Gerunds 动名词
Read these sentences and tell the Gerunds’ functions.
1. For example, it could be “Shanghai Sewing Machine”,
2. For many of today’s advertisers, repeating old ideas is not a successful approach.
3. … a lot of money is spent on applying modern techniques of design to make these.
4. Others try to create advertisements that people simply enjoy looking at.
g) idea
h) method
i) belonging to the present time
j) area around where you live
budget
classic suitable
ist of
corporation
a) traditional, typical _________
2. There is only one programme worth _w_a_t_c_h_in_g_ ( watch ) today-the science programme on volcanoes.
3. It’s no use _w_o_r_r_y_in_g_ ( worry ) about it. You can’t do anything to change it.
6. For fifty years, she did her job without _c_o_m_p_la_i_n_in_g__ ( complain ).
7. __A_s_k_in_g__ (Ask) about other people’s personal business is not polite.
4. I regretted _n_o_t_a_p_o_l_o_g_is_in_g_ ( not apologise ) to the old man for my bad behaviour.
5. My little niece and nephew are always excited to set out on a _c_a_m_p_i_n_g_ ( camp ) trip.
Language in Use
Work in groups of four. Choose one advertisement from a local newspaper or magazine and describe it. The following vocabulary may be useful.
Find these words and match them
a) traditional, typical b) company
c) right for something d) contain
e) plan of how money should be spent
f) rapid increase
Collecting stamps is Mary’s hobby. Mary’s hobby is collecting stamps.
3. He suggested that we should ask the boss for his opinion first. He suggested asking the boss for his opinion first.
b) company
_________
c) right for something _________
d) contain
_________
e) plan of how money should be spent
_________
approach boom
contemporary
neighbourhood
Revision
There are many different kinds of advertisements. Some may give _d_i_r_e_c_t_ information about the product; some are made __v_is_u_a_l_ly___ attractive to hold people’s attention; others use __c_o_n_c_e_p_ts__ like success and wealth. Nowadays top advertisers prefer to use __h_u_m_o_u_r__ as well as new and __u_n_u_s_u_a_l ___ ideas to surprise people. Public advertisements, however, focus on increasing public __k_no_w__le_d_g_e___.
4. He rushed to the school. He didn’t have breakfast. He rushed to the school without having breakfast.
5. Don’t talk to her. It’s no use. She never listens. It’s no use talking to her. She never listens.
Read these sentences and tell the Gerunds’ function.
1. For example, it could be “Shanghai Sewing Machine”, … telling the use of noun 说明名词的用途 2. For many of today’s advertisers, repeating old ideas is not a successful approachs.ubject 作主语
idea, design, image, suitable, creative, interesting, attractive, fascinating, consist of, combine with, hold the attention of, give information
Example : The idea for the advertisement is creative.
afttheersae.preposition 介词后，用作介词的宾语
Complete the sentences with the verbs in their correct form.
1. I’m an early bird, and I’ve got used to _g_e_tt_i_n_g__up_ ( get up ) at 5:00 a.m.
8. I feel like _n_o_t__d_o_in_g__ (not do) anything at all this evening.
Rewrite the following sentences using the Gerunds. 1. It’s bad for you to watch too much TV.
Unit 11 The Media
Lesson 3 The Advertising Game
( Period Two )
北京第十九中学 高一英语备课组
Objectives
By the end of this lesson, you’ll be able to ◆ understand the words in context; ◆ comment on advertisements; ◆ learn and practise using the Gerunds
Homework
Do Ex. 10 on page 27.
Thank you!
3. Others try to create advertisements that people simply enjoy looking at. after a verb 动词后，用作动词的宾语
4. …a lot of money is spent on applying modern techniques of design to make
concept
f) rapid increase
___________
g) idea
___________
h) method
___________
i) belonging to the present time
______________
j) area around where you live
______________
Gerunds 动名词
Read these sentences and tell the Gerunds’ functions.
1. For example, it could be “Shanghai Sewing Machine”,
2. For many of today’s advertisers, repeating old ideas is not a successful approach.
3. … a lot of money is spent on applying modern techniques of design to make these.
4. Others try to create advertisements that people simply enjoy looking at.
g) idea
h) method
i) belonging to the present time
j) area around where you live
budget
classic suitable
ist of
corporation
a) traditional, typical _________
2. There is only one programme worth _w_a_t_c_h_in_g_ ( watch ) today-the science programme on volcanoes.
3. It’s no use _w_o_r_r_y_in_g_ ( worry ) about it. You can’t do anything to change it.
6. For fifty years, she did her job without _c_o_m_p_la_i_n_in_g__ ( complain ).
7. __A_s_k_in_g__ (Ask) about other people’s personal business is not polite.
4. I regretted _n_o_t_a_p_o_l_o_g_is_in_g_ ( not apologise ) to the old man for my bad behaviour.
5. My little niece and nephew are always excited to set out on a _c_a_m_p_i_n_g_ ( camp ) trip.
Language in Use
Work in groups of four. Choose one advertisement from a local newspaper or magazine and describe it. The following vocabulary may be useful.
Find these words and match them
a) traditional, typical b) company
c) right for something d) contain
e) plan of how money should be spent
f) rapid increase