商务英语翻译第一章企业宣传资料
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Hints: introduction of Motorola Co. Contents（4）: innovation investment R&D centers and labs R&D staffs 企业宣传资料第四部分的主要内容及作用？ 企业产品研发与创新相关信息 凸显企业发展动力和前景、强大实力；树立开拓进取、生机勃勃的企业形象
Passage 7
In china, Unilever sponsored 9 hope schools and launched the “Unilever Hope Star" project in universities, helping 200 poor students for the 4-year college tuition. We also set up scholarship in Fudan University to reward students with excellent performance. Since 1996, we launched “Zhonghua” teeth protection campaigns across the whole country. In 2000, we launched a tree-planting campaign in more than 10 provinces in China to increase people’s awareness of environmental protection.
Short Passage 1
Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world. 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一
I、企业宣传资料的性质与功能
Hints: introduction of Motorola/Sodexho Contents（3）: rank /place Sales volumes Numbers of clients/employees 企业宣传资料第二部分的主要内容及作用？ 介绍公司的排名、销售业绩、客户员工数量 证明实力 建立客户信心
Passage 3
A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. 摩托罗拉是世界财富百强企业之一，拥有全球性的业务和影响力，2005年的销售额为353亿元。
With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brand: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.
Back
01
Characteristics of passages 1&2 ？
单击此处添加正文
03
Contents（2）: years of being founded places in the same industry 企业宣传资料第一部分的主要内容及作用？ 介绍公司的创立时间、行（企）业定位 让读者认同、建立信任感
Short Passage 2
Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France.
Summary of Passage 7
Hints: introduction of Unilever Contents（5）: Sponsored hope schools Helping poor students Set up scholarship Launched “Zhonghua” teeth protection campaign launched a tree-planting campaign 企业宣传资料第五部分的主要内容及作用？ 企业公益活动记录 以社会公益活动开展促销活动，在社会公众心目中树立社会责任感、不忘回报社会的形象，提高美誉感和知名度。
企业宣传资料的性质与功能
DO YOU KNOW?
客观准确、翔实生动 see 条理清晰，层次分明 see 流畅简洁，富于美感 see
企业宣传资料的语言与结构特征
01
顺译法 结构调整法 分句法 编译法
Practice
02
企业宣传资料的翻译方法
Black & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications.
Touching Lives, Improving Life – P&G in Greater China
1
亲近生活，美化生活－宝洁公司在中国 The Miracles of Science-DU PONT
2
创造科学奇迹－杜邦 P&G, High Quality Products
宝洁公司,优质产品 Just do it-Jordan
Short Passage 2 Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France. 索迪斯集团由皮埃尔·白龙先生创建于1966年，1983年在巴黎证券所上市，2000年于纽约上市，总部在法国巴黎。
back
联合利华在中国资助建立了9所希望小学;在高校开展“联合利华希望之星”项目，为200个贫困学生提供4年的大学费用；公司还在复旦大学设立奖学金，奖励品学兼优的学生。从1996年开始，公司还在全国范围开展“中华”护齿宣传的系列活动。2000年，联合利华在中国十几个省开展了植树活动，旨在提高人们的环保意识。
Contents（1）: product brands 企业宣传资料第三部分的主要内容及作用？ 介绍公司的品牌（含推荐品牌） 加深对企业的了解 推荐新产品
Summary Of Passage 5
Passage 6
Research and Development Motorola has been a global leader in innovation in telecommunications. In China, Motorola has invested US $600 million in R&D, Building 17 R&D centers and labs in Beijing, Tianjin, Shanghai, Nanjing, Chengdu and Hangzhou. The number of R&D staff is about 3000 now. Motorola China R&D Institute has now become one of the world-class R&D base at Motorola. It has also evolved the largest R&D institute global companies have ever set up in China.
Back
Passage 5
通用汽车的的全球总部坐落在底特律， 迄今在全球33个国家建立了汽车制造业务。2005年，通用汽车在全球售出917万辆轿车和卡车。通用汽车旗下的轿车和卡车品牌包括：别克、凯迪拉克、雪佛兰、GMC、通用大宇、霍顿、悍马、欧宝、庞蒂亚克、萨博、土星和沃豪。
Hints: introduction of GM Manufacturers
单击此处添加正文
02
Hints: introduction of two companies
单击此处添加正文
Summary
CONTENT
Passage 3 A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005.
尽管去做－乔丹
Sample 8
Summary of Sample 8
Hints: introduction of P&G/DU PONT Contents（1）: Slogan 企业宣传资料第六部分的主要内容及作用？ 企业标语和口号（特点：简洁、朗朗上口、亲切励志） 对企业形象和产品形象的补充，留下深刻印象
研发与创新
摩托罗拉公司一直是全球电子通讯领域研发的领导者。摩托罗拉在中国的研发投资达6亿美元，在北京、天津、上海、南京、成都和杭州等6个城市建立了17个研发中心和实验室，研发人员约3000人。
摩托罗拉中国研究院已经成为摩托罗拉的全球研发基地之一，也是跨国公司在中国建立的最大的研发机构。
Байду номын сангаас
Summary Of Passage 6
1
As a global Fortune 500 company with more than 324,000 employees, Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005.
商务翻译实践
单击添加副标题
第一章 企业宣传资料的翻译
Short Passage 1
01
Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.
02
I、企业宣传资料的性质与功能
Today, with more than 40 years rich experience and successful operations on the five continents, Sodexho has grown to the largest multinational cooperation in catering and facility management field around the world.
2
Short Passage 4
今天，凭借40年的丰富经验以及在世界五大洲的成功经营，索迪斯联盟已成为世界上最大的从事餐饮服务及综合后勤管理的跨国公司之一，名列《财富》杂志全球500强企业名录。截止到2005年底，索迪斯联盟全球拥有员工32.4万人，在76个国家中设立了超过2.4万个分支企业。
Summary Of Passage 3&4
Passage 7
In china, Unilever sponsored 9 hope schools and launched the “Unilever Hope Star" project in universities, helping 200 poor students for the 4-year college tuition. We also set up scholarship in Fudan University to reward students with excellent performance. Since 1996, we launched “Zhonghua” teeth protection campaigns across the whole country. In 2000, we launched a tree-planting campaign in more than 10 provinces in China to increase people’s awareness of environmental protection.
Short Passage 1
Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world. 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一
I、企业宣传资料的性质与功能
Hints: introduction of Motorola/Sodexho Contents（3）: rank /place Sales volumes Numbers of clients/employees 企业宣传资料第二部分的主要内容及作用？ 介绍公司的排名、销售业绩、客户员工数量 证明实力 建立客户信心
Passage 3
A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. 摩托罗拉是世界财富百强企业之一，拥有全球性的业务和影响力，2005年的销售额为353亿元。
With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brand: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.
Back
01
Characteristics of passages 1&2 ？
单击此处添加正文
03
Contents（2）: years of being founded places in the same industry 企业宣传资料第一部分的主要内容及作用？ 介绍公司的创立时间、行（企）业定位 让读者认同、建立信任感
Short Passage 2
Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France.
Summary of Passage 7
Hints: introduction of Unilever Contents（5）: Sponsored hope schools Helping poor students Set up scholarship Launched “Zhonghua” teeth protection campaign launched a tree-planting campaign 企业宣传资料第五部分的主要内容及作用？ 企业公益活动记录 以社会公益活动开展促销活动，在社会公众心目中树立社会责任感、不忘回报社会的形象，提高美誉感和知名度。
企业宣传资料的性质与功能
DO YOU KNOW?
客观准确、翔实生动 see 条理清晰，层次分明 see 流畅简洁，富于美感 see
企业宣传资料的语言与结构特征
01
顺译法 结构调整法 分句法 编译法
Practice
02
企业宣传资料的翻译方法
Black & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications.
Touching Lives, Improving Life – P&G in Greater China
1
亲近生活，美化生活－宝洁公司在中国 The Miracles of Science-DU PONT
2
创造科学奇迹－杜邦 P&G, High Quality Products
宝洁公司,优质产品 Just do it-Jordan
Short Passage 2 Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France. 索迪斯集团由皮埃尔·白龙先生创建于1966年，1983年在巴黎证券所上市，2000年于纽约上市，总部在法国巴黎。
back
联合利华在中国资助建立了9所希望小学;在高校开展“联合利华希望之星”项目，为200个贫困学生提供4年的大学费用；公司还在复旦大学设立奖学金，奖励品学兼优的学生。从1996年开始，公司还在全国范围开展“中华”护齿宣传的系列活动。2000年，联合利华在中国十几个省开展了植树活动，旨在提高人们的环保意识。
Contents（1）: product brands 企业宣传资料第三部分的主要内容及作用？ 介绍公司的品牌（含推荐品牌） 加深对企业的了解 推荐新产品
Summary Of Passage 5
Passage 6
Research and Development Motorola has been a global leader in innovation in telecommunications. In China, Motorola has invested US $600 million in R&D, Building 17 R&D centers and labs in Beijing, Tianjin, Shanghai, Nanjing, Chengdu and Hangzhou. The number of R&D staff is about 3000 now. Motorola China R&D Institute has now become one of the world-class R&D base at Motorola. It has also evolved the largest R&D institute global companies have ever set up in China.
Back
Passage 5
通用汽车的的全球总部坐落在底特律， 迄今在全球33个国家建立了汽车制造业务。2005年，通用汽车在全球售出917万辆轿车和卡车。通用汽车旗下的轿车和卡车品牌包括：别克、凯迪拉克、雪佛兰、GMC、通用大宇、霍顿、悍马、欧宝、庞蒂亚克、萨博、土星和沃豪。
Hints: introduction of GM Manufacturers
单击此处添加正文
02
Hints: introduction of two companies
单击此处添加正文
Summary
CONTENT
Passage 3 A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005.
尽管去做－乔丹
Sample 8
Summary of Sample 8
Hints: introduction of P&G/DU PONT Contents（1）: Slogan 企业宣传资料第六部分的主要内容及作用？ 企业标语和口号（特点：简洁、朗朗上口、亲切励志） 对企业形象和产品形象的补充，留下深刻印象
研发与创新
摩托罗拉公司一直是全球电子通讯领域研发的领导者。摩托罗拉在中国的研发投资达6亿美元，在北京、天津、上海、南京、成都和杭州等6个城市建立了17个研发中心和实验室，研发人员约3000人。
摩托罗拉中国研究院已经成为摩托罗拉的全球研发基地之一，也是跨国公司在中国建立的最大的研发机构。
Байду номын сангаас
Summary Of Passage 6
1
As a global Fortune 500 company with more than 324,000 employees, Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005.
商务翻译实践
单击添加副标题
第一章 企业宣传资料的翻译
Short Passage 1
01
Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.
02
I、企业宣传资料的性质与功能
Today, with more than 40 years rich experience and successful operations on the five continents, Sodexho has grown to the largest multinational cooperation in catering and facility management field around the world.
2
Short Passage 4
今天，凭借40年的丰富经验以及在世界五大洲的成功经营，索迪斯联盟已成为世界上最大的从事餐饮服务及综合后勤管理的跨国公司之一，名列《财富》杂志全球500强企业名录。截止到2005年底，索迪斯联盟全球拥有员工32.4万人，在76个国家中设立了超过2.4万个分支企业。
Summary Of Passage 3&4