新编剑桥商务英语unit_3
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– 如果想自己开店但是却又缺乏经验，同 时又不想在这个充满风险的昙花一现的 独立法人世界中立足，那么开家连锁店 可能是一个明智之举
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…
4. I ______ ______ you need to like hard work. 5. ______, ______ the money. You…
如果想自己开店但是却又缺乏经验同时又不想在这个充满风险的昙花一现的独立法人世界中立足那么开家连锁店可能是一个明智之举?franchise特许经营?trademark商标?tradename商号?entirepackage代指一揽子的经营理念franchisor授予特许经营者franchisee加盟特许经营者licensefranchisefee?grantingofalicense同意发给许可证?chargeonesownprices自行定价收费?followthesystem循规蹈矩?franchiseen
Advice on franchises
• What advice does the trainer give? – You must be someone who likes to follow rules and have support from others – Choose a strong brand and something you are interested in – You need start-up capital
可笑的
• menu content 菜单的内容 • solicitor n. 律师
• branch out使……分支出来，拓展业务 • launch vt. 开办（新企业） • invest vt. 投资 • venture n. 投机活动；商业冒险；（为盈
利而投资其中的）风险公司
• Stretch entrepreneurial wings • 让企业家大展身手
Franchise
The business model is given to you
so there is less trick.
Part of your profits goes to the franchiser.
Setting up your own business
• Start-up capital • Business sense经营意识 • Entrepreneurial spirit企业家精神 • Start the business on your own
Can you introduce sth about them?
• Sole trader 独立法人，独立经销店
– you are self-employed and set up the business on your own.独立经销店
• Partnership 合伙经营
– you are self-employed and start the business with another person. You are both equally liable.合伙经营店
• A license
• Introduce more about franchising – Concept
• What kind of people does it suit? – Business sense, entrepreneurial spirit (basic) – Someone lack of experience
• Mentioning and sequencing the points – First of all, there is – For example… – Secondly, I'd say… – The second point to remember is … – Something else is… – The final point is… – I also think… – And, finally… – So ,lastly…
Reading
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk
Good if you don’t have much business experience
新编剑桥商务英语unit_3
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
Listening: advice on franchises Speaking: a mini presenntation Planning a seminar and discussing a schedule
• Franchise 加盟连锁店，特许经营
– you buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
– Franchisor 特许经营商，授予特许的经营者
• granting of a license 同意发给许 可证
• charge one’s own prices 自行定价 收费
• Follow the system 循规蹈矩
• franchisee n. (公司的分店、零售店 或联号商店的）特许经营者，加盟者
• trademark n. 商标 • ludicrous adj. ['ludɪkrəs]荒谬的，
Sole trader
Advantage
Disadvantage
You take all the profit 利益独享
If you go bankrupt, You lose everything
partnership
You share the pressure 有ee on strategy
back
A mini presentation
• Speaking :part two • 3个话题中选一个做1分钟陈述，可
以准备1分钟，然后对方就此话题提 问1-2个 – 回答必须包括问题中提及的两点，
并且加上自己的观点 – 用连接词过渡
• However, although, besides, because,
Useful expressions
• Starting your presentation – When …, I think that it is important to… – I'd like to talk about…first of all, – The first thing when…is to… – There are a number of points to consider when…
Second listening
• Listen and write the missing expressions
2. Listen again to the talk. Write in the missing expressions
1. In general _____ _____ _____ you are thinking of….
– Independent people – Enjoy all he profit – High risk • It suit for – Independent people – Plenty of business experience – Who don't like to follow rules
Speaking
A mini-presentation
A: What is important when …? Setting up your own business • a good idea • knowing your customers • •
B: What is important when…? Your business is a partnership • relationship with the other person • shared responsibility • •
• Business sense 经营意识 • Entrepreneurial spirit
– 企业家精神，进取精神，开拓精神 • voila 那就是，瞧，可不是 • A very clever move 一个明智之举
• Run the show
– 主持演出 – 自己开店，大展身手 • Short-lived 短暂的 • 翻译：
• Doesn't suit ? – The most entrepreneurial – Who don't want to follow the system (a club with rules
• Advantages
– Less risk and more support of other people (running a business with help)
Questions and answers
• Group work – Write five questions about the text for each other – Swap the questions and answer them? – What are you granted in a frachise?
You have business relationship with someone else.
—for very independent people
Doesn’t suit people who don’t like to follow other system/people.
Offer some independence and —has the potential to become you don’t work for sb else. a franchise
– Franchisees can charge their own prices
– Work for your own
• Disadvantage
– Franchisors are strict on the menu content
Language points
• We wanna hold your hand – 我们要拉紧你的手 – 我们愿与你携手创业
Vocabulary: Types of business
• How to start a business?
– sole trader 独立法人，独立经销 – partnership 合伙经营 – franchise 连锁店，特许经销权，特
许经营
Vocabulary: Types of business
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…
4. I ______ ______ you need to like hard work. 5. ______, ______ the money. You…
如果想自己开店但是却又缺乏经验同时又不想在这个充满风险的昙花一现的独立法人世界中立足那么开家连锁店可能是一个明智之举?franchise特许经营?trademark商标?tradename商号?entirepackage代指一揽子的经营理念franchisor授予特许经营者franchisee加盟特许经营者licensefranchisefee?grantingofalicense同意发给许可证?chargeonesownprices自行定价收费?followthesystem循规蹈矩?franchiseen
Advice on franchises
• What advice does the trainer give? – You must be someone who likes to follow rules and have support from others – Choose a strong brand and something you are interested in – You need start-up capital
可笑的
• menu content 菜单的内容 • solicitor n. 律师
• branch out使……分支出来，拓展业务 • launch vt. 开办（新企业） • invest vt. 投资 • venture n. 投机活动；商业冒险；（为盈
利而投资其中的）风险公司
• Stretch entrepreneurial wings • 让企业家大展身手
Franchise
The business model is given to you
so there is less trick.
Part of your profits goes to the franchiser.
Setting up your own business
• Start-up capital • Business sense经营意识 • Entrepreneurial spirit企业家精神 • Start the business on your own
Can you introduce sth about them?
• Sole trader 独立法人，独立经销店
– you are self-employed and set up the business on your own.独立经销店
• Partnership 合伙经营
– you are self-employed and start the business with another person. You are both equally liable.合伙经营店
• A license
• Introduce more about franchising – Concept
• What kind of people does it suit? – Business sense, entrepreneurial spirit (basic) – Someone lack of experience
• Mentioning and sequencing the points – First of all, there is – For example… – Secondly, I'd say… – The second point to remember is … – Something else is… – The final point is… – I also think… – And, finally… – So ,lastly…
Reading
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk
Good if you don’t have much business experience
新编剑桥商务英语unit_3
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
Listening: advice on franchises Speaking: a mini presenntation Planning a seminar and discussing a schedule
• Franchise 加盟连锁店，特许经营
– you buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
– Franchisor 特许经营商，授予特许的经营者
• granting of a license 同意发给许 可证
• charge one’s own prices 自行定价 收费
• Follow the system 循规蹈矩
• franchisee n. (公司的分店、零售店 或联号商店的）特许经营者，加盟者
• trademark n. 商标 • ludicrous adj. ['ludɪkrəs]荒谬的，
Sole trader
Advantage
Disadvantage
You take all the profit 利益独享
If you go bankrupt, You lose everything
partnership
You share the pressure 有ee on strategy
back
A mini presentation
• Speaking :part two • 3个话题中选一个做1分钟陈述，可
以准备1分钟，然后对方就此话题提 问1-2个 – 回答必须包括问题中提及的两点，
并且加上自己的观点 – 用连接词过渡
• However, although, besides, because,
Useful expressions
• Starting your presentation – When …, I think that it is important to… – I'd like to talk about…first of all, – The first thing when…is to… – There are a number of points to consider when…
Second listening
• Listen and write the missing expressions
2. Listen again to the talk. Write in the missing expressions
1. In general _____ _____ _____ you are thinking of….
– Independent people – Enjoy all he profit – High risk • It suit for – Independent people – Plenty of business experience – Who don't like to follow rules
Speaking
A mini-presentation
A: What is important when …? Setting up your own business • a good idea • knowing your customers • •
B: What is important when…? Your business is a partnership • relationship with the other person • shared responsibility • •
• Business sense 经营意识 • Entrepreneurial spirit
– 企业家精神，进取精神，开拓精神 • voila 那就是，瞧，可不是 • A very clever move 一个明智之举
• Run the show
– 主持演出 – 自己开店，大展身手 • Short-lived 短暂的 • 翻译：
• Doesn't suit ? – The most entrepreneurial – Who don't want to follow the system (a club with rules
• Advantages
– Less risk and more support of other people (running a business with help)
Questions and answers
• Group work – Write five questions about the text for each other – Swap the questions and answer them? – What are you granted in a frachise?
You have business relationship with someone else.
—for very independent people
Doesn’t suit people who don’t like to follow other system/people.
Offer some independence and —has the potential to become you don’t work for sb else. a franchise
– Franchisees can charge their own prices
– Work for your own
• Disadvantage
– Franchisors are strict on the menu content
Language points
• We wanna hold your hand – 我们要拉紧你的手 – 我们愿与你携手创业
Vocabulary: Types of business
• How to start a business?
– sole trader 独立法人，独立经销 – partnership 合伙经营 – franchise 连锁店，特许经销权，特
许经营
Vocabulary: Types of business