关于OPPO的price、product、promotion、place
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The director and the actors advertising are from South Korea, the shooting is also according to Korea dramas of the standards, make the whole TVC full of aesthetic feeling, so many young couples like.
11/24/2019
LOGO
THANGK YOU ~
11/24/2019
In general, we can put the OPPO mobile phone channel structure is divided into two parts, open markets and operators.
Open the market of the channel structure for the manufacturer-level 1 agent-level 2 agent-retail, the consumers.
• I think this is the OPPO concept.
11/24/2019
11/24/2019
11/24/2019
Product
11/24/2019
Price
对于OPPO，价格也成为其塑造高端品牌的一个元素，以256M产品为例，三星 报价在999元左右，而OPPO新品上市时，X3型号报价为980元，而最高端的X9 报价甚至到了1450元。可以说OPPO的价格定位当之无愧的稳居第一阵营。
• 2008年， OPPO与NBA签约，成为“NBA官方市场合作伙伴”, OPPO手机也正式成为“NBA官方指定手机”。而根据NBA在合作方 面的排他性原则，OPPO将成为手机领域唯一享有NBA提供特殊资源 优势的品牌。 同时，OPPO也成为NBA最年轻的合作伙伴。
11/24/2019
Promotion
11/24/2019
Product
• In simple words to express OPPO, is
11/24e in the market for a place in, is not only by the quality, excellent design is more important.
11/24/2019
Promotion
How is the oppo to promotion?
Through crazy advertising
11/24/2019
Promotion
• In 2008, with the NBA OPPO signing, become "the NBA market partners," OPPO phone also officially became "NBA officially designated the mobile phone. And according to the NBA cooperation on exclusiveness principle, OPPO will become the only phone field has the advantages of NBA provide special brand. At the same time, also be the most NBA OPPO young partner.
The "Four P's" of the OPPO
by 金东琴 江赛绵
Content
Product Price
Promotion Place
Introduction
OPPO is a global registration . It is integrated with research, development,manufacturing and marketing in a body's large-scale high-tech enterprise . The products find a good sale in Hong Kong, the United States, Russia, Europe, southeast Asia and other market.
Operators according to China mobile market is China unicom channels are designed respectively. Take direct supply, provincial agents form.
11/24/2019
OPPO公司目前实行的是直供商模式，以省、市、县 为单位寻找分销商，这样一来，经销商的数目增大， 每家经销商的分销货量减少，产品的终端到达率提高， 最大限度提高终端销售。 总的来说，我们可以把OPPO手机渠道的结构分为两 大板块，开放市场和运营商。 开放市场的渠道结构为厂商——一级代理——二级代 理——零售店——消费者 运营商市场是按照中国移动中国联通分别设计渠道。 采取直接供应、省级代理形式。
The price is a element of OPPO being the high-end brand . For example : with 256 M products, samsung offers 999 yuan or so, and OPPO new products on the market, the price for 980 yuan X3 model, and the highest X9 offers even up to 1450 yuan. So we can say OPPO`s price of the first camp takes a position worthy.
11/24/2019
11/24/2019
11/24/2019
11/24/2019
Place
OPPO company now use straight for business mode to provincial, city and county for the unit looking for distributors, so that the number of dealers increases, each dealer distribution reduction of the goods, the terminals of the products to improve the rate, maximize terminal sales.
其广告导演和演员均是来自韩国，拍摄也是按照韩国偶像剧的标准进行，使得整个TVC 充 满了唯美感觉，深得许多年轻消费群的喜欢。
11/24/2019
2010 year TV advertising arrangement
CCTV-1 gold theater first set of the movie year 330 times Hunan satellite TV ： "New Year's concert" named .In addition to the naming, the party live with the mobile phone Ulike style OPPO hard wide arrangement OPPO Real music phone continue to named "happy camp", at the same time, each have hard programs are wide on the:
11/24/2019
LOGO
THANGK YOU ~
11/24/2019
In general, we can put the OPPO mobile phone channel structure is divided into two parts, open markets and operators.
Open the market of the channel structure for the manufacturer-level 1 agent-level 2 agent-retail, the consumers.
• I think this is the OPPO concept.
11/24/2019
11/24/2019
11/24/2019
Product
11/24/2019
Price
对于OPPO，价格也成为其塑造高端品牌的一个元素，以256M产品为例，三星 报价在999元左右，而OPPO新品上市时，X3型号报价为980元，而最高端的X9 报价甚至到了1450元。可以说OPPO的价格定位当之无愧的稳居第一阵营。
• 2008年， OPPO与NBA签约，成为“NBA官方市场合作伙伴”, OPPO手机也正式成为“NBA官方指定手机”。而根据NBA在合作方 面的排他性原则，OPPO将成为手机领域唯一享有NBA提供特殊资源 优势的品牌。 同时，OPPO也成为NBA最年轻的合作伙伴。
11/24/2019
Promotion
11/24/2019
Product
• In simple words to express OPPO, is
11/24e in the market for a place in, is not only by the quality, excellent design is more important.
11/24/2019
Promotion
How is the oppo to promotion?
Through crazy advertising
11/24/2019
Promotion
• In 2008, with the NBA OPPO signing, become "the NBA market partners," OPPO phone also officially became "NBA officially designated the mobile phone. And according to the NBA cooperation on exclusiveness principle, OPPO will become the only phone field has the advantages of NBA provide special brand. At the same time, also be the most NBA OPPO young partner.
The "Four P's" of the OPPO
by 金东琴 江赛绵
Content
Product Price
Promotion Place
Introduction
OPPO is a global registration . It is integrated with research, development,manufacturing and marketing in a body's large-scale high-tech enterprise . The products find a good sale in Hong Kong, the United States, Russia, Europe, southeast Asia and other market.
Operators according to China mobile market is China unicom channels are designed respectively. Take direct supply, provincial agents form.
11/24/2019
OPPO公司目前实行的是直供商模式，以省、市、县 为单位寻找分销商，这样一来，经销商的数目增大， 每家经销商的分销货量减少，产品的终端到达率提高， 最大限度提高终端销售。 总的来说，我们可以把OPPO手机渠道的结构分为两 大板块，开放市场和运营商。 开放市场的渠道结构为厂商——一级代理——二级代 理——零售店——消费者 运营商市场是按照中国移动中国联通分别设计渠道。 采取直接供应、省级代理形式。
The price is a element of OPPO being the high-end brand . For example : with 256 M products, samsung offers 999 yuan or so, and OPPO new products on the market, the price for 980 yuan X3 model, and the highest X9 offers even up to 1450 yuan. So we can say OPPO`s price of the first camp takes a position worthy.
11/24/2019
11/24/2019
11/24/2019
11/24/2019
Place
OPPO company now use straight for business mode to provincial, city and county for the unit looking for distributors, so that the number of dealers increases, each dealer distribution reduction of the goods, the terminals of the products to improve the rate, maximize terminal sales.
其广告导演和演员均是来自韩国，拍摄也是按照韩国偶像剧的标准进行，使得整个TVC 充 满了唯美感觉，深得许多年轻消费群的喜欢。
11/24/2019
2010 year TV advertising arrangement
CCTV-1 gold theater first set of the movie year 330 times Hunan satellite TV ： "New Year's concert" named .In addition to the naming, the party live with the mobile phone Ulike style OPPO hard wide arrangement OPPO Real music phone continue to named "happy camp", at the same time, each have hard programs are wide on the: