犹太人营销高招十二式 - 销售与营销(Jewish marketing strategy twelv

犹太人营销高招十二式 - 销售与营销（Jewish marketing strategy twelve - sales and marketing）
Jewish marketing strategy twelve - sales and marketing
Either the more the products sold to the same person, or to sell more products as "Jewish marketing rules, revealed the essence of marketing, there are many opinions in the marketing tactics such as the Jews," puerile "is foolish, to aim at the woman (diamond jewelry, clothing, etc.), deposit money not worth the risk investment in the most profitable, forswear far more patience to make money, make money with money" business "are worth learning and reflection to the marketing personnel......
Serving women
Jewish law: if you want to make money, they must aim at a woman. Because men make money, women spend money - men's interest is not on the custody and use (purchase household supplies) money, but on the money; storage and use (purchase household supplies) are female people. Real life indeed not only is the purchase, diamonds, gold and silver jewelry, clothing and other accessories, is a matter of women, is the family food, supplies are also mostly by women manage. Therefore, more emphasis on the female market, service for women is an important path to marketing people to succeed. As a family holiday on the Street, usually are men and children play in the choice, while women, not to mind taking the trouble in the selection of products, has been picked to children or men do not insist on it, the whole family was unable to part to leave. If a woman and yourself or with a date. A, will be a mall and a shopping mall to the
selection of products, often around half a day or even one day, then contentedly go home. For women need to master the characteristics of the female market, such as their attitude to life is positive, very confident of their own life style; the courage to try different way to enjoy the full range of fun; especially from the media for information on TV the abnormal reaction quickly, after obtaining new information and knowledge to immediately; if a marketing information obtained female identity, it will easily become a kind of fashion and so on. Therefore, marketers should understand the consumer in women, with women or women's fashion to meet the complex, female consumer preferences, cast a good female beauty of the pursuit, to create products selling fashion Serve the women wholeheartedly
Go all the way for money
For the money all is the natural characteristics of the Jews. They not only themselves, rushing into a powerful and unconstrained style, traders sell, but also to encourage others to do so. Because of their long term no country, which makes them are citizens of the world; the Jewish merchant has no fixed market, which makes them the world is born Jewish businessman. Taking one hit west east fight north and south, wide contact, a pen and a small trade, as long as the business and Jews, who are friends. Marketing also need money to get around, under the background of globalization, marketing should be in a global market allocation of resources, "Quartet business, earn eight the money." constantly looking for new markets and the focus of the transfer market, such as to enter the international market in the global context, looking for new market
opportunities or from the fierce competition in the market to the fierce Market transfer
78: 22 law
78: the 22 law is a law of nature, such as clothing, food, architecture, jewelry, drugs and other 22% industries, basically accounted for about 78% of the cost of living, therefore, Jewish businessman traditional business areas are mostly concentrated in food, clothing, jewelry, architecture, medicine, especially in women and children's products the men earn 78% of the money in the world, women consumption in the world 78% of the money.78: 22 rules exist in marketing, such as 22% customers create 78% of the profits of the enterprise; 22% is the product of the company's core products and so on, therefore, in marketing activities, should be the implementation of large customers the marketing strategy based on customer value, grasp the key products and key customers, so as to enhance the efficiency and effectiveness of marketing.
Serve the mouth
The Jews believed that people should aim at the mouth of the distribution process, do the business of the "mouth", that is to eat about business. Small speaking, the Jews advocate vegetable shops, fish shops, hotels, grocery stores, rice shops, snack shop and fruit shop, because these business will make money. And the Jews the main open restaurants, bars, nightclubs and other Jews. Even think, do the business of the mouth, even poison, will also make money. Marketing also needs around the mouth, because eating is one of the most basic human needs,
along with raising the level of consumption, consumers to eat in the times, consumer dissatisfaction there is demand only, meet basic public demand for the product has a huge space for development.
Use your brain to make money
Only the wisdom of making money is true wisdom. The Jews believe that making money is the only natural thing to do if you can earn money without earning it,
It is the money committed a crime, to be punished by God, the Jewish businessmen to make money to win that, with the brain to make money, earn money for wisdom is wisdom, that is to say, can make money for true wisdom. As a result, the money becomes the scale of wisdom, wisdom only of the money, only is living wisdom, money only into the wisdom, is the money; live money and living wisdom. As marketing also needs with the brain to think, analysis of consumer behavior, such as consumer * complex; consumer desire for immortality; consumer power consumers desire, curiosity, fear, anxiety so, need to pay attention to the emotional needs of consumers, pay attention to the marketing stakeholders, such as the impact of
policy-makers, users and so on; the value of the consumer's confirmation;
Meet the consumer's self-esteem; consumers creative release; need to innovate, whether it is product, price, channel and promotion, innovation is inevitable, such as the discovery of market opportunity, guide and create market demand; optimize the channel combination, looking for strategic terminal.
Throttling needs more open source
Wealth is earned, rather than to live frugally accumulated up. Based on the make, is the unshakable faith of Jewish merchants. The marketing activities of the high return to high input, open source is essential. Such as customer retention at the same time to develop new customers; spread of influence; through the event planning to enhance brand awareness and reputation, of course, also need to throttle in the process of marketing activities, emphasizing the efficiency and effectiveness, on the one hand to stop waste, on the other hand to create marketing ecosystem "and" harmony marketing.
Time is as precious as gold
The Jewish business motto, a word called "do not steal time." this proverb, is not only about making money is the motto, the motto of the Jewish business courtesy. The so-called "do not steal time", and told the Jews shall not interfere with others for a second time. The Jews, time is life, time is life, time or money. Jews who believe "time is money" creed. Jewish emphasis on time, it's another layer of meaning to a second to seize business opportunities. In today's fierce competition environment, the "quick fish" marketing activities, therefore, need fast feedback, the initiative for the competition the change to change the system, dynamic adjustment.
Seize the opportunity by information
The mall is an equal opportunity, under the same conditions,
who can seize the initiative, pre emptive, The early bird catches, who can be sure of success. In marketing activities, also need to constantly analyze market information, rely on information to seize the initiative, quick wins, such as the need of the macro environment (such as policy, law, natural science and technology * etc.) analysis, need to obtain competitive intelligence, to quickly grasp the market opportunity, need analysis to the analysis of competitors and consumers, obtain the appropriate information, to act quickly, seize the opportunity.
Honesty is the root
Jews in the business the most attention to the "contract" in the world. In the business world, the observant Jewish businessman heavy letter is legendary. The Jews by signing a contract, regardless of any problems, never breach of contract. They think that "contract" is God's agreement, the Jews due to widespread heavy letter compliance, between doing business often even the contract is not needed. Promises have enough binding, because "God hear" abide by the contract. The Jews can almost reach alarming proportions. In business, the Jews have always been the slightest let the micrometer will earn, but before the contract, even if they have to suffer a great deal, absolutely abide by the Jews. Never breach of contract, but they are often not change the premise of the contract, clever work contract, for their own use. Because in the market, the Jews key The problem is not unethical, but that is it legal. In marketing activities, the same marketing integrity, abide by the rules of the game, the establishment of mutual trust and marketing stakeholder partnerships, with sincere to impress
customers, in good faith as the fundamental.
Good at integrating resources
As the Jewish economist William Ligson said, everything can be borrowed, can borrow money, borrow, borrow, borrow the wisdom of technology talents. This world is ready for all the resources you need, all you have to do is to put their collection together, to use the wisdom of their organic combination of marketing activities. Also need to integrate resources, whether it is marketing or value chain management, all need to integrate resources and the occasion, such as event planning requires an occasion, need to take advantage of brand, terminal promotion need to take advantage of marketing communication, the need to integrate resources and so on.
Stand tall before you look far
The Jews think that the distribution should be "as many as possible a few steps", how far you can think of the future, and how far your success will be,
Eye to eye cannot reach; arrived, to reach the heart ", marketing also needs a strategic vision, to avoid" marketing myopia ", both the design and arrangement of channel selection or terminal, requires strategic thinking, development stage and industry development trend of business combination, half a step ahead, to guide and create market demand.
Negotiation creates value
A classic story widely circulated among the Jews is this: someone put an orange to two children, so the two children is how to divide the orange and had a quarrel, at this time the people put forward a suggestion: a child is responsible for cutting oranges, and another child choose orange. The two children taking their half oranges, happily go home. The first child at home, is to dig out the flesh to stay away, orange peel grinding, mixing the flour and baked in the cake; another child put flesh into the juicer on fruit juice drink, peel the trash barrel. From the above case we can see that although the two children got their half seem fair, but they didn't make things, not to get maximum benefit. This shows that they in advance without sound Their respective interests, no communication and negotiation, which leads to the blind pursuit of form and position of the fair, the interests of both sides in the negotiations did not reach the maximum. The marketing activities will face many negotiations in the negotiation process, should strengthen communication, create value through communication, to achieve "win-win"
Ending. Through communication with consumers so as to clarify its core value point; through strengthen communication and negotiation so as to establish a good image; strengthen the internal communication and negotiation so as to create a good atmosphere and so on, communication from the heart began negotiations to create value.
In short, Jewish business practices need analysis and insight, and their thinking patterns are closely related to marketing activities. As the Americans say, "wisdom is in the head of the Chinese, and money is in the pockets of the Jews.""
Because the marketing is the key to the customer will transfer money from his pocket out of bags, products and business ideas into the minds of customers; not only to find out your customers and contact your clients, but also to convince your clients and good service to your customers; not only to "borrow", also should be "psychological" in order to fully create a good customer experience, customers moved and Lenovo, and stimulate their desire to purchase.。