美英报刊阅读教程课件 Lesson25
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Lesson 25
Company founder Jeff Bezos grew interested in online retailing in 1994 while working as a business analyst in New York City. After researching the success of different mail-order companies, Bezos decided that books were the perfect product to sell via the Internet. That year he left New York to establish his new company in Seattle, chosen for its proximity to major book wholesalers and the booming high-tech industry. In July 1995 launched its Web site, an online catalog of books presented in a user-friendly, graphical format. During its first month in operation, without any media publicity, sold books to customers in every U.S. state and more than 40 other countries. Two months later the company’s sales exceeded $20,000 a week.
Lesson 25
In 1998 added music and videos to its online offerings. The same year, the company acquired British online bookseller Bookpages and German online book retailer Telebook. The company also purchased the Internet Movie Database, one of the most comprehensive movie databases on the Internet, and added it to the company’s expanded list of online offerings.
Lesson 25
2. Barry Diller’s question “How high is the sky?” shows that________.
A. he lacks knowledge about astronomy B. he wants to know how high the sky is C. he believes that the Net will transform innumerable
Lesson 25
E-Biz Strikes Again!
Background Information Additional Notes Photos & Diagrams Key to Questions
Structure Analysis
Lesson 25
, Inc., online retailer of books, music, videos, toys, electronics, and other products. In addition to selling products over the World Wide Web, administers online auctions for itrds to personal property. The company also provides its customers with services, including an Internet-based address book and personal calendar, and a comparisonshopping tool. is based in Seattle, Washington.
Para.11) —好几种企业，包括珠宝业和旅馆业在内，
拥有很长的供给链，许多中间商从中瓜分利润，促
使零售价格上涨。(supply chain: (Business) the series
of processes involved in the production and supply of
goods, from when they are first made, grown, etc.
2. As the battle is joined, expect another round of productivity gains to cascade through the economy. (Line 1, Para. 8) —当展开竞争时经济将出现新一轮 的强劲增长。(join battle: to begin fighting)
Lesson 25
is recognized as a model in electronic commerce. The company pioneered many of the tools and procedures now commonplace in online retailing. These include order verification and customer service via electronic mail (e-mail), one-click shopping, and customer reviews. was also one of the first companies to sacrifice profitability, opting instead to devote its growing revenues to expanding the company’s offerings and presence on the Internet. This strategy was subsequently adopted by Internet start-ups, or s, in record numbers.
本句Blue Nile与Verizon泛指网络公司和采用网络新
技术的传统公司。
Lesson 25
Lesson 25
Lesson 25
Lesson 25
1. The word “incumbents” in the sixth paragraph refers to________.
A. government officials B. Congressmen in official positions C. traditional companies D. Net upstarts
Lesson 25
In 1999 the company expanded its product selection to include video games, software, home improvement products, and gifts. Also in 1999, acquired stakes in a number of other Web-based specialty retailers and service providers. also debuted its online auction service and teamed with esteemed auction house Sotheby’s to auction antiques, fine arts, and other premium collectibles.
Lesson 25
3. In real estate, for instance, zipRealty and others have
learned how to use software to show potential home buyers photos and floor plans of scores of potential houses. (Line 6, Para. 9)— 比如房地产公司zipRealty 和其他几家公司学会通过软件向潜在购房者展示许 多所要销售房子的图片和楼层平面图。 4. Lickety-split Net links let them browse through dozens of photos of hotel rooms, check out a variety of gold necklaces, or take virtual tours of scores of homes for sale. (Line4, Para. 10)— 高速网络链接可 以让人们浏览大量宾馆房间图片，细看各式各样的 金项链，或者虚拟参观许多待售房产。
until they are bought or used; middleman: a person
or a company that buys goods from the company that
makes them and sells them to sb. else)
6. A Blue Nile here, a Verizon there. (Line2, Para.12) —
Lesson 25
1. When all was giddy, and the stock market giddiest of all, big companies feared the disruptive power of the Net. (Line2, Para.1) —一切都令人眼花缭乱，其中最 令人眩晕的是股票市场，那个时候，大公司十分惧 怕网络公司破坏性打击的威力。(disruptive: causing problems, noise, etc. so that sth cannot continue normally; the Net: referring to the Net companies or the Internet companies)
A. Most are merging to increase their competitive power. B. Some of them are adopting Net technology. C. Many of them relaxed when the NASDAQ collapsed
Lesson 25
5. Several, including jewelry and hotels, have long supply
chains with many middlemen, each of whom takes a
cut of the profits, driving up retail prices. (Line2,
industries D. he thinks that the profits of E-business will be sky-
high
Lesson 25
3. Which of the following statements about big corporations’ countermeasures is false?
Company founder Jeff Bezos grew interested in online retailing in 1994 while working as a business analyst in New York City. After researching the success of different mail-order companies, Bezos decided that books were the perfect product to sell via the Internet. That year he left New York to establish his new company in Seattle, chosen for its proximity to major book wholesalers and the booming high-tech industry. In July 1995 launched its Web site, an online catalog of books presented in a user-friendly, graphical format. During its first month in operation, without any media publicity, sold books to customers in every U.S. state and more than 40 other countries. Two months later the company’s sales exceeded $20,000 a week.
Lesson 25
In 1998 added music and videos to its online offerings. The same year, the company acquired British online bookseller Bookpages and German online book retailer Telebook. The company also purchased the Internet Movie Database, one of the most comprehensive movie databases on the Internet, and added it to the company’s expanded list of online offerings.
Lesson 25
2. Barry Diller’s question “How high is the sky?” shows that________.
A. he lacks knowledge about astronomy B. he wants to know how high the sky is C. he believes that the Net will transform innumerable
Lesson 25
E-Biz Strikes Again!
Background Information Additional Notes Photos & Diagrams Key to Questions
Structure Analysis
Lesson 25
, Inc., online retailer of books, music, videos, toys, electronics, and other products. In addition to selling products over the World Wide Web, administers online auctions for itrds to personal property. The company also provides its customers with services, including an Internet-based address book and personal calendar, and a comparisonshopping tool. is based in Seattle, Washington.
Para.11) —好几种企业，包括珠宝业和旅馆业在内，
拥有很长的供给链，许多中间商从中瓜分利润，促
使零售价格上涨。(supply chain: (Business) the series
of processes involved in the production and supply of
goods, from when they are first made, grown, etc.
2. As the battle is joined, expect another round of productivity gains to cascade through the economy. (Line 1, Para. 8) —当展开竞争时经济将出现新一轮 的强劲增长。(join battle: to begin fighting)
Lesson 25
is recognized as a model in electronic commerce. The company pioneered many of the tools and procedures now commonplace in online retailing. These include order verification and customer service via electronic mail (e-mail), one-click shopping, and customer reviews. was also one of the first companies to sacrifice profitability, opting instead to devote its growing revenues to expanding the company’s offerings and presence on the Internet. This strategy was subsequently adopted by Internet start-ups, or s, in record numbers.
本句Blue Nile与Verizon泛指网络公司和采用网络新
技术的传统公司。
Lesson 25
Lesson 25
Lesson 25
Lesson 25
1. The word “incumbents” in the sixth paragraph refers to________.
A. government officials B. Congressmen in official positions C. traditional companies D. Net upstarts
Lesson 25
In 1999 the company expanded its product selection to include video games, software, home improvement products, and gifts. Also in 1999, acquired stakes in a number of other Web-based specialty retailers and service providers. also debuted its online auction service and teamed with esteemed auction house Sotheby’s to auction antiques, fine arts, and other premium collectibles.
Lesson 25
3. In real estate, for instance, zipRealty and others have
learned how to use software to show potential home buyers photos and floor plans of scores of potential houses. (Line 6, Para. 9)— 比如房地产公司zipRealty 和其他几家公司学会通过软件向潜在购房者展示许 多所要销售房子的图片和楼层平面图。 4. Lickety-split Net links let them browse through dozens of photos of hotel rooms, check out a variety of gold necklaces, or take virtual tours of scores of homes for sale. (Line4, Para. 10)— 高速网络链接可 以让人们浏览大量宾馆房间图片，细看各式各样的 金项链，或者虚拟参观许多待售房产。
until they are bought or used; middleman: a person
or a company that buys goods from the company that
makes them and sells them to sb. else)
6. A Blue Nile here, a Verizon there. (Line2, Para.12) —
Lesson 25
1. When all was giddy, and the stock market giddiest of all, big companies feared the disruptive power of the Net. (Line2, Para.1) —一切都令人眼花缭乱，其中最 令人眩晕的是股票市场，那个时候，大公司十分惧 怕网络公司破坏性打击的威力。(disruptive: causing problems, noise, etc. so that sth cannot continue normally; the Net: referring to the Net companies or the Internet companies)
A. Most are merging to increase their competitive power. B. Some of them are adopting Net technology. C. Many of them relaxed when the NASDAQ collapsed
Lesson 25
5. Several, including jewelry and hotels, have long supply
chains with many middlemen, each of whom takes a
cut of the profits, driving up retail prices. (Line2,
industries D. he thinks that the profits of E-business will be sky-
high
Lesson 25
3. Which of the following statements about big corporations’ countermeasures is false?