unit 1 introduction

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上外版新教材高一英语必修三unit1课文

上外版新教材高一英语必修三unit1课文

上外版新教材高一英语必修三unit1课文1. Introduction本文主要介绍了上外版新教材高一英语必修三unit1课文的内容。

本单元的课文主题是“Communication”,通过阅读课文,学生们能够了解到人与人之间的有效沟通对于我们生活中的重要性。

本单元的课文主要围绕着如何在不同的沟通场景中运用适当的交流策略展开。

2. Text Overview本单元的课文主要由三部分组成。

2.1 Text A: Biography of an Old TreeText A的标题是《Biography of an Old Tree》,全文讲述了一棵古老的树在经历了各种自然环境的考验后最终被人类所破坏的故事。

通过讲述这棵树的故事,作者希望唤起读者对于环境保护意识的重要性,发出对于破坏环境的行为的警示。

2.2 Text B: Should We Change Our Way of Communicating?Text B的标题是《Should We Change Our Way of Communicating?》,这篇文章主要探讨了当前社会中人与人之间沟通方式的变化,以及这种变化带来的影响。

作者认为,随着科技的发展,我们的沟通方式发生了很大的变化,但我们是否应该改变我们的交流方式是一个需要我们深思熟虑的问题。

2.3 Text C: The Development of the InternetText C的标题是《The Development of the Internet》,这篇文章主要讲述了互联网的发展历史和对人们生活和交流方式的影响。

通过讲述互联网的发展过程,作者希望让人们意识到互联网的重要性,并鼓励人们合理利用互联网资源。

3. Key Points and Vocabulary3.1 Text AText A中的关键点和词汇主要有:•古老的树遭受自然灾害•人类的破坏性行为•砍伐树木•森林砍伐•破坏生态平衡•环境保护相关词汇有:disaster, destruction, logging, ecological balance, environmental protection等。

《跟我学汉语》Unit 1 Introduction

《跟我学汉语》Unit 1 Introduction

• 6. 不用谢! Bú yòng xiè ! • 7. 不客气! Bú kèqì! • 8. 对不起! Duìbú qǐ ! • 9. 没关系。 Méi guānxì.
Warm up
What informaiton does self-introduction include?
• 2. Nǐ shìnǎ guó rén? 你是哪国人?(Where are you from?) Wǒ shìMěiguórén. 我是X国人。(I’m from XX.)
• • • • • •
男朋友 nánpéngyǒu : n. boy friend 女朋友 nǚpéngyǒu : n. girl friend A: 你有男朋友/女朋友吗? B: 有/没有 A: Nǐ yǒu nánpéngyǒu /nǚpéngyǒu ma ? B: yǒu /méi yǒu 。
• 5. 学生 xuéshēng n. student 学 xué v. to learn, study • 6. …...们 men plural suffix
• • • •
7.我 wǒ pron. I, me 8. 叫 jiào v. to call, to be called 9. 是 shì v. to be 你几岁?Ni ji sui? 你多大 ni duo da?
• 23. 朋友 péngyǒu n. friend • 24. 她 tā pron. she, her • 是男的还是女的? Shi nande haishi nvde
• 25. 我们 wǒ men pron. we,us • 26. 同学 tóng xué n. classmate, schoolmate
• 10. 你们 nǐmen pron. you(pl.) • 11.你 nǐ pron. you(sing.) • 12. 的 de part. (indicating possession) e.g. 你们的老师

翻译理论与实践unit 1 introduction

翻译理论与实践unit 1 introduction

3. English advantages
• • • •
nouns, esp. abstract nouns passive voice prep., adj., and others logic
• 12. Part of his good mood was an awareness of the approach of a new season, and part that he had thought it over and
Short & long sentences
• 在五种基本句型中,在有名词出现的地方一般可以扩展成 名词从句﹑ 动词不定式短语﹑ 动名词短语等 。 • 7:他跟谁都不招呼一声就走了,真是奇怪。 • 译:It’s very funny his going without saying goodbye to anyone. • 8:报告取消了,我们都感到很遗憾。 • 译:We all thought it a pity that the report had been cancelled.
• • • •
《中国翻译》(2013年第1期:韩素音翻译竞赛) 译言网 中国翻译协会网站 Language Tips
3. 胎又瘪了。 译:We’ve got another flat tire. cf: The tire turns flat again. 4.人不可貌相,海水不可斗量。 译1:It is impossible to judge people from their appearance, and impossible to measure the ocean by pints. (杨宪益、戴乃迭译) • 译2:We can’t judge people from their appearance, just as we can’t measure the ocean by pints. • • • • •

英语口译基础教程-Unit-1-Introduction

英语口译基础教程-Unit-1-Introduction

KI=KL+EK+S (P+AP) 译员应该掌握的知识 =双语知识+百科知识 +技能(职业 口译技能 +艺术表达技能 )
– KI=Knowledge Required for an Interpreter – KL=Knowledge for language – EK=Encyclopedic Knowledge – S (P+AP)=Professional Interpreting Skills and
By ways: one-way interpreting 单向口译 two-way interpreting 双向口译
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2021/3/11
Types of interpreting
By contents: guide interpreting 导游口译 ceremony interpreting 礼仪口译 information interpreting 宣传口译 conference interpreting 会议口译 negotiation interpreting 谈判口译
美 经 中美合企 2年 I 说 dif@bus. man. 中← →美// we 更 直 率 比 中←不同文传// I x 我 bus. ++ 毕 有 + & - @both // 近年 美企exe. 强: hu 中管//
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Example 2: How do you interpret?
今晚,我们很高兴在北京大学再次接待我们的老朋友格林博士和夫人。 /我代表学校的全体师生员工向格林博士和夫人及其他新西兰贵宾表示热 烈的欢迎。//
我相信格林博士这次对我校的访问,必将为进一步加强两校的友好合 作关系作出重要的贡献。//

unit 1 introduction

unit 1 introduction
Introduction to C-E translation
~ lecture 1~
翻译的定义
翻译是在接受语中寻找和原语信息尽可能接近、 翻译是在接受语中寻找和原语信息尽可能接近、自然的对等话 首先是意义上的对等,其次才是风格上的对等。 语,首先是意义上的对等,其次才是风格上的对等。 Translation consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style. (Eugene Nida,1969) , ) Translating is rendering the meaning of a text into another language in the way the author intended the text. (Peter Newmark) cf.(pp.4-5)
汉英翻译对译者素养的要求
深厚的语言功底、广博的文化知识、 深厚的语言功底、广博的文化知识、高度的责 任感)( )(Mercedes) 任感)( ) 深厚的语言功底(汉语功底 汉语功底), ①深厚的语言功底 汉语功底 ,英语语感及英 语表达能力 英语的语感包括:语法意识( 英语的语感包括:语法意识(sense of grammar)、惯用法意识(sense of )、惯用法意识 )、惯用法意识( idiomaticness)和连贯意识 sense of )和连贯意识( coherence)。(杨晓荣,2002:16-19) 。 杨晓荣, 杨晓荣 英语表达能力是指用自然、地道、 英语表达能力是指用自然、地道、合乎语法规 范的英语进行表达的能力,换言之, 范的英语进行表达的能力,换言之,即用英语 进行写译是将一种语言文化承载的意义转换到 另外一种语言中的跨语言、 另外一种语言中的跨语言、跨文化的交际 活动。翻译的本质是释义,是意义的转换。 活动。翻译的本质是释义,是意义的转换。 翻译活动涉及的诸多因素: 翻译活动涉及的诸多因素: translator, author, source text, source-text readers, target text/ translated text/ target version, target-text readers.

unit1_introduction

unit1_introduction






The aim/ purpose of this report is to… This present report sets out to… My purpose in writing/ My purpose of writing this report is to… In writing this report, I aim to… It has been found out that… The findings show that… I found out that…

an insurance policy covering loss of movable property (e.g. jewelry) regardless of its location


Floating policy is of great importance for export trade; it is, in fact, a convenient method of insuring goods where a number of similar export transactions are intended, e.g. where the insured has to supply an oversea importer under an exclusive sales agreement or maintains sales representatives or subsidiary companies abroad. 统保单对出口贸易至关重要。它实际上是货物保险中 的一种便利的办法, 特别适用于分不同的时间出口的 一批类似的货物,如, 被保险方根据独家代理协议书 向国外的进口方供货,或在国外委任了销售代表设立 分支机构时使用。

unit_1_Introduction_and_greeting

unit_1_Introduction_and_greeting

I will choose two groups to present!
Dialog 1
• • • • • • Read the dialog together. Find out the elements below: Who: Where: When: What:
• Page 6. Act Out.
forms and ceremonies seriously; freedom from constraint or embarrassment 非正式,不拘礼节
a garrulous informality that is explosive, intense and distinctly American. 他29岁,有着深蓝色的眼镜,絮絮叨叨不拘礼节,是个活 泼、热情、典型的美国人。
Part I: Intensive Reading Task1: Topic: Ways Americans greet, introduce and
say goodbye to people.
Section Learning
Main ideas:
1) In the American society, informality is valued very highly. 2) When you greet people who you already know, you are expected to show a certain amount of informality toward them.
e.g: He is 29 years old, with quiet blue eyes and
Section Learning
Language Points:

unit 1 introduction:why study sociology

unit 1 introduction:why study sociology
Para. 3-6 Relationship with other social sciences
(1) What are sociologists interested in? They are interested in the interactions between people, groups and nations. (2) What is the main concern of sociology? Its main concern is with predicting human group behavior.
c. A social stratification investigation in contemporary China
d. A poverty alleviation program evaluation in the western region of China e. Study of work pressure and its consequence on employees in foreign
Para.2
As you learn more about sociology, pieces that at first seemed fragmentary will start to come together like pieces in a puzzle.
PART 2 Defining sociology
Para.3
Sociologists' interests are sparked when they see two or more people with a common interest talking or working together.

Unit 1 introductionppt课件

Unit 1 introductionppt课件
Unit 1 introduction
Advanced Medical English Writing
第四军医大学 外语教研室 主任 周玉梅 教授
周玉梅
第四军医大学基础医学院外语教研 室主任、教授、硕士生导师, 2009.2─2010.3 美国伊利诺伊大学访问 学者。出版教材和专业书籍 30余部,在 国内外学术刊物发表论文 50余篇。现任 中国科技论文统计源期刊《细胞与分子 免疫学杂志》英文编辑,美国
1
Overview of an essay
Description/ Descriptive essay
Description is defined as the expression of what the five senses experience in vivid language, making the reader
Narration provides detailed account of an experience as a way to support the thesis. It adds weight to opinion, brings back memory and evokes times, places and people in a compelling way. (Sample 3: Alexander Fleming and Penicillin, pp.22-23)
Introduction
Conclusion
3
Introduction of an essay
Introduction provides the context of the essay and indicates its thesis statement. It usually

英语1(中山大学出版社) Unit 1 -Unit 4 部分参考答案

英语1(中山大学出版社) Unit 1 -Unit 4 部分参考答案

Unit 1 Introduction Text AKey to the ExercisesReading ComprehensionI. read text A and answer the following questions.1. Fair hair and blue eyes.2. Mouth, nose, expression, and much of her character.3. Because her home is very important to her.4. Making models, decorations and candles.5. Because she finds homework is boring.II.Choose the best answers according to Text A.1-5 DCADDV ocabulary ExercisesI. Fill in the blanks with correct form of the words and phrases given below.1. temper2. make friends3.On the whole4.as well as5.keen6.behaves7.tidy8.argument9.boring 10.violent II.Choose the correct form in the bracket to complete each sentence.1.bored2. bad-tempered3.final4.behavior5.argue6.decorate7.violently8.abroadIII. Use the words or expressions you have learned in the text to replace the following words in italics.1.On the whole2.an argument3.are behaving4.boring5.make friends6. keen on7.tidy8.violentStructure ExercisesI. Now make similar sentences with the words and expressions given below.1. Most people would rather stay home.2. I would rather not talk about it.3. She would rather walk home after work.4. I would rather go to the beach this weekend.II.Now join the following pairs of sentences by using “because”.1. She’s studying because she has a test tomorrow.2. John didn’t attend the meeting because he was ill.3. We did n’t enjoy the day because the weather was so bad.4. I decided to go with them because I had nothing else to do.5. She’s in a bad mood because her father doesn’t allow her to see her boyfriend tonight.Translation Exercise1.The street looks like a garden.2.Her daughter wants to study abroad for a year.3.the store sells newspapers, magazines as well as picture books.4.I would rather spend the weekend in the countryside.5.Our manager is away on holiday this week.Text BKey to the ExercisesReading ComprehensionChoose the best answer according to Text B1.C2.C3.D4.A5.AV ocabulary ExercisesI. Fill in the blanks with correct form of the words and phrases given below.1. Maybe2. pleasure3. would like4. have got to5.yet6. associates7.settled8.represent9.pleased 10.introduce.IV. choose the most suitable answer for each of the following sentences.1-5 ADABC 6-10 DADBCTranslation Exercise1.我觉得他想现在回家。

英语学习-Unit1 Topic1 Introduction

英语学习-Unit1 Topic1 Introduction

CHALLENGE
Pretend that you are Ann, a personal assistant, and your teacher is Susan, a marketing manager. You are from different branches of your company. You meet for the first time. Introduce ves to each other.
C I’d like to introduce myself. My name is John, Marketing Manager.
© 51Talk. All Rights Reserved
Page 4
Unit 1 Social skills 社交技巧 Topic 1 Introduction 介绍
Page 2
Unit 1 Social skills 社交技巧 Topic 1 Introduction 介绍
DISCUSSION
1. Which company are Ms. Miller and Ms. Johnson from? 2. What does Angela Johnson do? 3. How do you greet a new colleague when you first see him? 4. What should you say when you introduce yourself to your new colleagues? 5. What should you say if you want to introduce your manager, Carrie Miller, to a new colleague?

unit1 Introduction to the Secretarial Profession

unit1 Introduction to the Secretarial Profession

用于被动结构。
streamline vt. 简化……使其效率更高

过去式: streamlined
过去分词: streamlined

现在分词: streamlining 第三人称单数: streamlines
Eg. 1. The aim is to streamline the business and achieve higher
Sex discrimination
staffs
Staffs
Secretary internally
externally
Boss
flyers
transcription Screening telephone calls Appointments Liaising with clients and staff members
ANY OTHER TASKS ?
Attending
meetings Taking minutes/memos Translation Composing letters Making travel bookings Supervising Training staff (including your boss) Ordering flowers and gifts
1.
CORPORATE SECRETARIAL PRACTICE
Module 1 General Knowledge
Introduction to the Secretarial Profession
CHAPTER 1:
LEARNING OBJECTIVES
The
major role and tasks of a secretary The changing status of a secretary’s role The personal qualities and skills required of a competent secretary The importance of forming a good working relationship with your boss The need to acquaint yourself with the business of your company

全新版大学英语1_教案

全新版大学英语1_教案

一、课题:《全新版大学英语1》Unit 1 Introduction二、教学目的:1. 帮助学生掌握英语基本句型和常用词汇;2. 培养学生的英语听、说、读、写能力;3. 激发学生学习英语的兴趣,提高学生的英语综合素质。

三、课型:新授课四、课时:2课时五、教学重点:1. 掌握英语基本句型和常用词汇;2. 培养学生的英语听、说、读、写能力;3. 理解文章主旨,提高阅读理解能力。

六、教学难点:1. 英语基本句型的运用;2. 阅读理解中的长难句解析;3. 英语写作技巧的掌握。

七、教学过程:(一)导入新课1. 教师播放一段与英语学习相关的视频,激发学生的学习兴趣;2. 提问:视频中涉及哪些英语学习技巧?如何将这些技巧运用到实际学习中?(二)讲授新课1. 教师讲解英语基本句型,如:What's your name? How old are you? 等;2. 教师带领学生进行句型练习,巩固所学知识;3. 教师讲解常用词汇,如:name、age、school、home 等;4. 教师引导学生进行词汇练习,提高词汇运用能力;5. 教师带领学生阅读课文,讲解文章主旨和段落大意;6. 教师解析阅读理解中的长难句,帮助学生提高阅读理解能力;7. 教师讲解英语写作技巧,如:如何组织文章结构、如何运用过渡词等。

(三)巩固练习1. 教师组织学生进行句型练习,巩固所学知识;2. 教师组织学生进行词汇练习,提高词汇运用能力;3. 教师组织学生进行阅读理解练习,提高阅读理解能力;4. 教师组织学生进行英语写作练习,提高写作技巧。

(四)归纳小结1. 教师总结本节课所学内容,强调重点和难点;2. 教师提醒学生在课后进行复习,巩固所学知识。

(五)作业安排1. 复习本节课所学英语基本句型和常用词汇;2. 阅读课文,完成课后练习;3. 按照所学写作技巧,写一篇英语短文。

八、板书设计:全新版大学英语1 Unit 1 Introduction一、英语基本句型:1. What's your name?2. How old are you?3. Where do you come from?4. What do you do?二、常用词汇:1. name2. age3. school4. home三、阅读理解:1. 理解文章主旨;2. 解析长难句;3. 提高阅读理解能力。

大学英语教材1课文

大学英语教材1课文

大学英语教材1课文教材名称:《英语精读》第一册课文名称:Unit 1 Introduction---Dear students,Welcome to the first unit of our English reading course! In this unit, we will explore the topic of education and discuss the importance of English as a global language. Let's delve into the text and enhance our language skills together.---Section 1: The Role of Education in SocietyEducation plays a crucial role in shaping individuals and societies alike. It equips us with knowledge, skills, and values necessary for personal and collective growth. In today's interconnected world, the ability to communicate effectively in English has become increasingly important. As globalization continues to expand, English has emerged as the lingua franca of business, science, and diplomacy.---Section 2: The Benefits of Learning EnglishLearning English opens up a world of opportunities. It enables us to access a wealth of information, connect with people from diverse cultures,and participate in global conversations. Proficiency in English can enhance career prospects by expanding job opportunities both domestically and internationally. Moreover, mastering English allows us to appreciate the rich literary and cultural heritage associated with the language.---Section 3: Challenges in Learning EnglishAlthough English offers numerous advantages, mastering the language is not without its challenges. Grammar rules, vocabulary, and pronunciation variations can be daunting for non-native speakers. Additionally, cultural nuances and idiomatic expressions may require further understanding. However, with perseverance, dedication, and consistent practice, anyone can overcome these obstacles and become proficient in English.---Section 4: Strategies for Effective English LearningTo effectively learn English, it is important to adopt certain strategies. Firstly, immerse oneself in an English-speaking environment, whether through watching movies, listening to music, or engaging in conversations with native speakers. Reading extensively, both fiction and non-fiction, can broaden vocabulary and improve comprehension skills. Additionally, utilizing language learning apps, attending language exchange programs, and seeking guidance from qualified instructors can expedite the learning process.---Section 5: ConclusionAs we conclude this unit, it is crucial to recognize the significance of English in shaping our personal and professional lives. By prioritizing English language acquisition, we position ourselves to become global citizens capable of engaging with the world at large. Let us embark on this language learning journey together and make the most of the opportunities that lie ahead.---Remember, practice makes perfect! Keep exploring, learning, and applying English in your daily life. See you in the next unit!Best regards,[Your Name]。

外研社英语必修一教案

外研社英语必修一教案

外研社英语必修一教案Title: Unit 1 Introduction to the CourseGrade level: Senior 1Unit: Unit 1 - Introduction to the CourseCourse: EnglishPublisher: Foreign Language Teaching and Research Press Time: 45 minutesObjective: By the end of the lesson, students will be able to:1. Understand the purpose and content of the English course.2. Familiarize themselves with the textbook and accompanying materials.3. Demonstrate their understanding through a class discussion. Materials:- English textbook- Teacher's manual- Whiteboard/markers- Handout with questionsProcedures:1. Warm-up (5 minutes):- Greet the students and ask about their English learning experience so far.- Discuss the importance of learning English as a global languageand the benefits it can bring.2. Introduction (10 minutes):- Present the title of the unit: Introduction to the Course.- Explain that this unit aims to give an overview of the course content and objectives.- Discuss the importance of setting goals and expectations for English learning.3. Textbook Overview (10 minutes):- Distribute the textbooks to the students.- Ask the students to open their textbooks to the first page and follow along.- Introduce the different sections of the textbook, such as the units, vocabulary, grammar, reading, writing, and listening sections. - Highlight the importance of practicing all four language skills: listening, speaking, reading, and writing.4. Class Discussion (15 minutes):- Divide the class into small groups of 3-4 students.- Ask each group to discuss and answer the following questions: - What are your expectations from this English course?- What difficulties do you anticipate in learning English? How do you plan to overcome them?- How can the textbook and other materials help you improve your English skills?- Walk around the class, monitoring the group discussions and providing assistance if needed.- After the discussion, ask each group to share their answers with the whole class.5. Conclusion (5 minutes):- Summarize the main points discussed in the class discussion. - Encourage students to set goals and work hard throughout the course.- Briefly introduce the next lesson or unit.Assessment:- Evaluate students' participation in the class discussion and their ability to articulate their expectations and difficulties in learning English.Extension:- Assign students a reflective task where they write about their language learning experience and goals.- Encourage students to explore additional English resources such as online language learning platforms or English language films and music.Note: This lesson plan is a general outline and can be adjusted to suit the specific needs and abilities of the students. It is important for the teacher to adapt and modify the materials and activities to create an engaging and effective learning experience for the students.。

Unit1-Introduction(课件 )-2021-2022学年朗文国际英语第一册

Unit1-Introduction(课件 )-2021-2022学年朗文国际英语第一册

READING What’s your name?
My name is David Carter. My first name is .My last name is . I'm American. I'm from San Francisco.
My name is Mrs. Grant. My phone number is 549-2376.
a.549-2376 b.4-B c. Teacher Joe@ d. William Chen e. 378 Main Street f. 044-35-9862
LISTENING
Listen and choose the correct answer.
1. a. Mary Black b. Mrs. Grant
My name is Ms. Martinez.My telephone number is(213) 6945555. My fax number is (213) 694-5557.
My name is Peter Black. My address is 378 Main Street,Waterville, Florida. My license number is 921DCG.
My name is Susan Miller. My apartment number is 4-B.
My name is Mr. Santini. My e-mail address is TeacherJoe@.
My name is William Chen. My address is 294 River Street, Brooklyn, New York. My telephone number is 469-7750. My social security number is 044-35-9862.

[英语学习]unit-1--Introduction

[英语学习]unit-1--Introduction

New words and expressions
1. panorama • [英] [ˌpænəˈrɑ:mə] [美] [ˌpænəˈræmə] • n. 1. 全景画, 全景照片2. 全景
• [count] 1 : a full and wide view of something — usually singular ▪ You can see a panorama of the entire bay from here. 2 : a way of showing or telling something that includes a lot of information and covers many topics : a thorough presentation of a subject — usually singular ▪ The book presents a panorama [=overview] of immigration in America.
Unit 1 Introduction: a Panorama of Publishing
Text A Publishing: an Intellectual and Culture Endeavor or a Business Enterprise?
Text B Publishing and the Intellectual System
• A panorama of American literature. 对美国文学的 综合评述
• a Panorama of Publishing 出版业概况
2. endeavor
• [英] [enˈdevə] [美] [ɛnˈdɛvɚ] • n. 1.努力, 尽力. earnest and conscientious activity
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“7Cs” principles
• • • • • • • Completeness Concreteness Conciseness Clarity Courtesy Consideration correctness
What are good business letters?
• “7Cs” principle of effective business writing:
Clarity 清楚,明了
• 2. Requirements: • (1) Avoid using the words and sentences vague in meaning.
– Cotton and silk blouses made in China enjoy a good market in the European market. – Cotton blouses and silk ones made in China sell well in the European market.
Completeness:完整
all the matters are discussed and all the questions are an and why)& 1‖h‖ (how) – The goods can be delivered. – →The goods can be delivered by June 14. – Analysis:运输条款是一重要的贸易条款,必须 说明交货时间,否则会引起不必要的贸易纠纷。
How to finish the task?
• Based on the procedures of foreign trade;
– establishing business relations --- make inquiries --offer & counter-offer --- acceptance & contract -- packing --- shipment --- payment and settlement --- insurance --- inspection --- complaints & adjustments --- agency
By intensive(加强的,密集化) writing training in class. By forming groups of 4 or 5 people. By preparing a homework book in class.
Assessment
• 1、考勤5% • 2、平时作业30% • 3、小组平时表现20% • 4、个人平时表现5% • 5、期末考试40% **3 times absence will fail this class.
(3) Pay attention to the rationality in logic, the variety in sentence structure, the compact in plot and coherence in meanings. • Being a registered accountant, I’m sure you can help us. • ---Being a registered accountant, you can certainly help us. • ---As you are a registered accountant, I’m • sure you can help us.
Clarity ['klærəti] 清楚,明了
-- One sentence for one meaning only.
-- There must be logical relationship between relevant sentences. -- Express the idea clearly and directly in the simplest way. -- Make sure that what you write is so clear that it can’t be misunderstood.
Concreteness ['kɔnkri:tnis]具体
Be specific, definite for those business letters calling for specific reply as offer, enquiring trade terms. – 1、We wish to confirm our telex of July 2nd, 2000. – Analysis: like today, the day before yesterday, yesterday, tomorrow, the day after tomorrow, tonight, this morning, last week, this weekend, this month, etc. These words have a vague and general concept. Therefore, we should change them into specific date. – 2、The Universal trading Company is one of our big buyers. – → The Universal Trading Company placed over US. $ 2,000,000 worth of business with US each year. – Analysis: ―big‖ adj. Can’t express the degree in specific figures.
Business Letters & Correspondence 外贸函电
Correspondence
• The letters exchanged between people(来 往的信件) • What are we going to learn?
Course task
• • • • To write letters; To write emails; To elaborate(美化) your writing skills; To train you to be a qualified writer in foreign trade or to be professional in dealing with international business writing. • To learn basic concepts of foreign trade in English.
III. IV. V. VI.
Read P2 and answer:
• Is business letter important in business industry? Why?
– Yes. A good business letter is a good advertising of a company and can deliver the company’s images to its customers. – Good business letters make customers believe that these letters are from successful business. – In other words, a handsomely written business letter contribute to successful business.
An Introduction to the textbook
I. II. Introduction to the subject Specimen letters (provide some cases related to the subject) Words & expressions used in the subject Notes to the specimen letters Useful sentences related to the subject Exercises (consolidate your ability)
Conciseness [kən'saisnis] 简洁 • All the words/sentences and paragraphs in a letter must be briefest without repetition. Three aspects should be paid attention to: 1 Using simple words instead of phrases or sentences. e.g.: • — “soon” instead of “in the near future” • — “Please” instead of “Will you be kind enough to...” • — “now” instead of “at the present moment” etc. 2 Using simple sentences instead of complex ones. e.g. : • —“We are pleased to...” for “It gives us much pleasure to...” • --- endorse on the back of this check---- endorse this check --- It should be pointed out that---- please notice that • --- I want to take this opportunity to tell you that we are grateful to you--- Thank you
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