工商管理专业英语1-Introduction课件

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工商管理专业英语UNIT1

• 你能简单介绍一下自己吗？
• Interviewee: I am a graduate of a technical university and have been employed as a technician with Company # for approximately 10 years.
• 从你的简历，我可以看出你在方面有丰富的经验。我想知道为什么你认为你适合这份工作。
• Interviewee: Well I’m impressed with what the company has done in the past and I think by hiring me the company’s future can only be brighter. I find that my personal goals and ideas about business operations mesh1 perfectly with this company’s goals and mission statement.
• 在低成本的生产目标与拓宽生产线的营销目标之间由来已久的冲突是一个管理学问题内在联系的好例子。每个目标之间都存在冲突。
• 8、The objectives of individual parts must be (compromised) to meet the objectives of the entire firm .
• 甚至在今天, 我们所了解的管理学也都出自于那些管理人员的自传和论文集。
• 3、According to the text ,the three well-established approaches to management thought are the (classical) approach ,which focuses on the task of managing work and organizations ;the (behavioral) approach ,which focuses on the task of managing people;and the (management science)approach,which focus on the task of production and operations.

《工商英英语Unit》课件

Business English Writing
Summary
Improving Business English Writing Skills
VS
Detailed description
Through practice and practice, improve business English writing skills, including writing business emails, memos, reports, and other documents, master the norms and skills of business writing, and make the writing content clear, accurate, and professional.
Training • Practical Application of Business English • Business English Case Analysis
01
Course Introduction
Course objectives
01
Improve English communication skills in business contexts
Interpretation skills
training
By presenting business English interpretation materials in different scenarios through PPT, such as business meetings, business negotiations, business speeches, etc., students are trained to master interpretation skills, such as accurate understanding, rapid memory, fluent expression, and coping with unexpected situations.

《MBA英语introdu》课件

4 沟通技巧
发展口头和书面沟通能力，提高人际交往能力和倾听技巧。
商务词汇
1 基本商务术语
学习关键的商务术语，掌握商务交流的基础知识。
2 行业专业词汇
了解特定行业的专业术语，提高在行业中的表达能力。
3 词汇拓展练习
通过词汇练习巩固商务词汇的掌握程度。
演讲技巧
1
演讲准备
学习如何准备有效的演讲，包括主题选
人际交往
发展良好的人际交往能力，包括建立关系和解决冲突。
结论
掌握MBA英语对于职业发展至关重要，通过学习英语提高沟通和表达能力。总结报告和致谢词，结束演讲。
学习撰写有效的商务电子邮件，包括主
报告写作
4
题行、正文和礼貌用语。
了解报告的结构和要素，学会清晰、简洁地撰写专业报告。
沟通技巧
口头沟通
发展清晰的口头表达能力，包括语速、语调和表达思想的方法。
非语言沟通
学习非语言沟通的重要性，包括肢体语言和面部表情的理解。
倾听技巧
提高倾听技巧，包括积极倾听、提问和反馈。
演讲技巧
2
择、内容结构和演讲稿撰写。
掌握演讲技巧，包括肢体语言、声音控制和舞台表现。 Nhomakorabea3
应对问答
学习应对问答环节的技巧，包括自信回答问题和处理挑战。
商务写作
1
写作类型
了解不同类型的商务写作，如商务信函、
商务信函
2
电子邮件和报告的写作要点。
掌握商务信函的格式、语言和礼仪，有
效传达商务信息。
3
电子邮件
《MBA英语介绍》PPT课件
MBA英语介绍PPT课件将为您介绍MBA英语课程的概述，并强调英语在MBA学习中的重要性。

工商专业英语第一讲

12/29/2013
Report format
• Introduction/purpose • Background info/story • Main reasons/ideas listed/explained/described • Summarize findings • Recommendation/proposals
12/29/2013
More telephone tips
• • • • • • • • • • • • Fax or email ahead important doc. speak clearly and slowly confirm each points communicated don't pretend to understand sound polite and sincere be brief and concise sound efficient and professional always take notes and don't rely on memory smile while talking dont' try to be funny don't interrupt when others are talking send a follow-up confirmation emails
Asking permission • May I....?/Do you mind if....? • Is it all right if I...? Do you think I could...?
12/29/2013
Telephone preparation
Making phone calls • all relevant documents/information ready • computer screen turned to relevant e-doc • pen,paper, scratch pad all set • aim/key points listed down Receiving phone calls • update with the latest projects/developments • be prepared, including necessary stationaries • ask to call back to confirm if not clear with anything

工商管理专业英语1

Ⅰ. Explain the terms.1. Contingency approach2. Differentiation3. Objective4. Management pyramid5. Top managers6. Strategic goals7. Organizational behavior8. Operative goals9. Strategic group10. Threat of new entrantsⅡ. True and false statements.1. The three well-established approaches to management thought are the classical approach, which focus on the task of production and operation; the behavioral approach which focus on the task of managing people; and the management science approach, which focus on the task of managing work and organization.( )2. In solving problems, managers using the systems approach must view the organization as a dynamic whole but must try to anticipate the intended as well as unintended impacts of their decision. ( )3. in other words, the contingency approach seeks to match different situations with different management methods.( )4. It seeks to identify the characteristics of jobs, people, and organization, allowing managers to see the interdependence between the segments of an organization.( )5. Between the two extremes of management practice and management science are many general who have contributed to the study of management. ( )6. In today’s innovative and competitive business environment, companies that strive to envision and define the future often haven’t an advantage over those that simply react to the present. ( )7. In many of today’s leaner company, fewer levers separate manag ers at the top and bottom. ( )8. Communication or exchanging information, is the most important and pervasive interpersonal skill that managers use. ( )9. Management is indeed in every type of organization. ( )10. In order to transform vision to reality, managers must define specific goals and objectives. ( )11. To meet these challenges, managers must possess certain skills that disable them to fulfill specific roles. ( )12. As the company grows, management can refer to the mission statement as a means of evaluating whether proposed actions are in line with the company stated purpose and values. ( )13. A starting point is to write a mission statement that defines how the organization exists and what it seeks to accomplish. ( )14. Technical skills are more important at lower organization levels.( )15. There are organizations that exist with balance sheets, capital assets, financial plans, or formal marketing strategies, but without people.( )16. Organizations are not random collections of people. ( )17. Organizations have many goals and operative goal are general and abstract. ( )18. Sometimes the coordination in organizations is a matter of absolute necessity rather than efficiency. ( )19. Individuals have intellectual and physical limitation which can only be overcome by organized group effort. ( )20. One important, although often implicit, official goal of all organizations is development. ( )21. Members must occasionally engage in innovative activities that go beyond their usual assignments. ( )22. Clearly these (often implicit) people-related operative goals are separate and independent from official goals. ( )23. Organizations are designed to continue achieve their goals even if certain members aren’t replaced. ( )24. One important, although often implicit, official goal of virtually all organizations is survival. ( )25. When there is little product differentiation, competition between present competitors is greater. ( )26. When strong product differentiation exists, the entry is easier. ( )27. Suppliers are especially important when their product is large part of buyer’s value added. ( )28. If buyers earn low profits and product involved is important part of their cost, then the bargaining will be less aggressive. ( )29. Different market segments need different bundles and different product. ( )30. An unattractive industry couldn’t lead the firm into withdrawal strategies or an attempt to form an alliance with competitors. ( )31. There are five interactive competitive forces that collectively determine an industry’s long-term attractiveness: present competitors, potential competitors, the bargaining power of suppliers and buyers, and substitute product. ( )32. New competitors add capacity to the industry and bring with them the need to gain market share, thereby marketing competition more intense. ( )33. Its impact can be significant, particularly when a limited number of suppliers service a number of same industries. ( )34. All four competitive forces just discussed above are affected by the passage of time; therefore, their strength varies as the industry passes from its introductory stage to its growth stage and on to maturity, followed by decline. ( )35. During the maturity period, competition forces are at their strongest, and many competitors are forced to exit the industry. ( )36. Management entails planning, organizing, coordinating, leading, and controlling resource to efficiently reach these goals. ( )37. In addition to setting goals and assuming various roles, managers also employskills that fall into three basic categories: information, technical and conceptual skills. ( )38. Managers around the world use more of a contingency to survive. ( )39. First-line managers set operational objectives, which define the results necessary to achieve both the tactic objectives and the strategic goals. ( )40. The field of organizational behavior is concerned with the influence that only formal grouping has on the individuals. ( )Ⅲ.Translate the following into Chinese.1. Learning about management is important for two reasons. First, our society depends on specialized institutions and organizations to provide the goods and services we desire. These organizations are guided and directed by the decisions of one or more individuals designated as “managers”. Second, individuals not trained as managers often find themselves in managerial positions. Many individuals presently being trained to be teachers, accountants, musicians, salespersons, artists, physicians, or lawyers will one day earn their livings as managers.2. All five competitive forces just discussed above are affected by the passage of time; therefore, their strength varies as the industry passes from its introductory stage to its growth stage and on to maturity, followed by decline. Competitive forces are apt to be weakest during the fast-growth period, thus, there are substantial opportunities for gaining market share. During the shakeout period, competition forces are at their strongest, and many competitors are forced to exit the industry. During the industry maturity, competitions typically slackens, but only if the industry leader holds a strong relative position.3．The grouping that characterizes organizations is of interest to the field of organizational behavior for several reasons. First, much of the work ( both intellectual and physical ) done in organizations is quite literally performed by groups, whether they are short-term task forces or formal work groups shown on an organizational chart. We are therefore interested in predicting and explaining the functioning of these groups and controlling them so that they function effectively. You will recall that the two-person news writing/news reading team was severely disrupted by Russ’s resignation. Secondly, everyone is aware that informal grouping occurs in all organizations. That is, friendships develop and informal alliances are formed to accomplish required work: Such grouping is not prescribed by the organization and not shown on the chart, but it can have an important impact upon goal achievement. Consequently, we are interested in how such groups’ form and what their exact impact is. Finally, the field of organizational behavior is concerned with the influence that both formal and informal grouping has on the individuals who enter organizations with their own particular needs and values.4. In addition to setting goals and assuming various roles, managers also employ skills that fall into three basic categories: interpersonal, technical, and conceptual skills. As managers rise through the hierarchy, they may need to strengthen their abilities in one or more of these skills; fortunately, managerial skills can usually be learned.Ⅳ.Translate the following into English.1．在这种情况下，为了使整个体系达到其目的，折中的做法是必要的。

工商管理专业英语unit

The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English

工商管理专业英语Unit1-3课件

Management science approach Focuses on the task of production and operations, uses of mathematical and statistic techniques to build models for the solution of production and operations problems.
nonroutine /nɔnru:'ti:n/ analogue ['æ nəlɒg+
Translation 1.当然，富有远见并不是成功的保证。
2.通常，一份任务报告书的目标总是聚焦于该企业所服务的市场和顾客群。
3.这些管理人员都是能制定计划并引导企业朝目标前进的战略家。
4.与其他人的沟通、和他们一起高效率地工作、激励他们、领导他们，这些都是在人际关系方面所需要的能力。
2.该领域的研究能使作为组织成员的个人更好地理解自己的、同事的、上司的及下属的组织行为。
The study of the field should enable you as an organizational member to better understand your own organizational behavior, as well as that of your peers, superiors, and subordinates.
English for Bu
Learning Objectives:
●This course is designed to help the students of Business Administration improve the professional English reading comprehension and the ability to use English for business communication and negotiation. （提高专业英语阅读理解水平以及运用能力）

工商管理专业英语-PPT文档资料

department stores. It is the world's largest public
corporation by revenue, according to the 2019
Fortune 500.
Supply chain management is moving the right items to the right customer at the right time by the most efficient means. No one does that better than Wal-Mart.
R — Replenishment: lead time, EOP, safety
inventory are vital
elements in this facet and all of those
elements will be considered regularly.
Besides, in the process of replenishment,
some elasticity should be maintained for
replying to the crisis
Internal Strengths Factors · Wal-Mart is a powerful retail brand. It has a reputation for value for money and convenience
The cooperation between Wal-Mart and P&G realized a win-win situation. The principle generated during their cooperation evolved into a criterion on supply chain management, whose

工商管理专业英语(上课用)(2011.9.2)(1)课件

学出版社 4. ★蒋争.《英语字根、字首、字尾分类词典》.世
界图书出版公司 5. 韩其顺.《英汉科技翻译教程》.上海外语教育出
版社 6. 注：★项为重点推荐参考书。
工商管理专业英语(上课用)(2011.9.2)(1)
§2 Basic Knowledge of Translation 翻译的基本知识
工商管理专业英语(上课用)(2011.9.2)(1)
d.不断吸收和丰富各种基础知识，了解有关国家的地理、历史、政治、经济、文化、风土人情等。
e.努力提高本汉语与外语水平,对提高翻译质量很有帮助。
工商管理专业英语(上课用)(2011.9.2)(1)
There is no pot so ugly that it can’t find a lid.
⑥也可以到学校英语角锻炼口语，提高英语学习兴趣。
工商管理专业英语(上课用)(2011.9.2)(1)
B.多听录音带，听到不看课本也能
完全听懂为止，建立良好“听力条件反射”，打好听力基础；
工商管理专业英语(上课用)(2011.9.2)(1)
C. 多记英语词根、词缀，通过构
词法来快速扩大词汇量。构词法对工商管理专业词汇的学习非常重要。
工商管理专业英语(上课用)(2011.9.2)(1)
Even Homer sometimes nod.
工商管理专业英语(上课用)(2011.9.2)(1)
翻译一：即便是荷马也会犯错误；翻译二：人非圣贤孰能无过？翻译三：人即便再聪明也有犯错误的时候。
工商管理专业英语(上课用)(2011.9.2)(1)
鲁迅的“信与顺”。
工商管理专业英语(上课用)(2011.9.2)(1)
• 科技英语的翻译标准：信与顺。

工商管理专业英语(上课用课件)(2011.9.2)

2、翻译活动是艺术还是科学？
Art is me, science is we.
北师大许景渊教授：“目前任何
翻译活动都必须经过（1）理解（2）表达两个程序，该程序中人的主观创造
思维起决定作用，而不受客观规律的约束。因此，翻译的性质是艺术，翻译实践是艺术创造。
二、翻译的种类
1、以归宿点分，有英译汉与汉译英。
任何一种语言，在长期使用的过程中，会形成一种固定的词组或常见的搭配。这些比较固定的说法，有时可以译成另一种语言，有时则不行。翻译时，必须注意英汉两种语言中词的不同搭配。
kill： He killed the man. 他杀死了那个人。
He killed his chances of success. 他断送了成功的机会。
译文： 1、她曾期待某种奇迹般的解决办法，这是
不合逻辑的。
2. His failure to observe the safety regulations resulted in an accident to the machinery.
2、他不遵守安全规则，从而导致了机械故障。
I’m up to my neck in your bullshit.
• 译文：你让我倒霉透顶了。
四、翻译的过程
翻译的过程即正确的理解原文和创造性的用另一种语言再现原文的
过程，大致分为理解、表达和校核
三阶段。
1、理解阶段
主要是通过原文的上下文进行。对原文作透切的理解是正确翻译的基础和关键。
她去看门。
意译：露丝一直在骚扰孩子，因此，我把
她撵了出去。
Example 我一五一十的告诉他事情的经过。
直译：I told him the process of the

大学工商管理英语教材

大学工商管理英语教材IntroductionIn today's globalized world, English plays a crucial role in various fields, including business management. As a result, universities have developed specialized textbooks to cater to the needs of students studying business administration. This article aims to explore the characteristics and essential components of a comprehensive university-level business management English textbook.Chapter 1: Introduction to Business ManagementThis chapter provides an overview of the principles and concepts of business management. It covers topics such as the functions of management, different management theories, and the importance of effective communication within an organization. Additionally, it includes case studies and real-life examples to illustrate these concepts.Chapter 2: Organizational Behavior and LeadershipThis chapter delves into the study of human behavior within organizations and explores various leadership styles. It covers topics such as motivation, group dynamics, and the role of leadership in achieving organizational success. The chapter also emphasizes the importance of ethical behavior and decision-making in business management.Chapter 3: Marketing ManagementIn this chapter, students learn about the fundamentals of marketing management. It includes topics such as market research, segmenting andtargeting the market, developing marketing strategies, and analyzing consumer behavior. Practical exercises and case studies are provided to enhance students' understanding and application of marketing concepts.Chapter 4: Financial ManagementFinancial management is a crucial aspect of business administration. This chapter introduces students to the basics of financial management, including financial statement analysis, budgeting, and capital investment decisions. It also addresses the importance of financial planning and forecasting for sustainable business growth.Chapter 5: Human Resource ManagementThis chapter focuses on the management of human resources within organizations. It covers topics such as recruitment and selection, training and development, performance appraisal, and employee relations. The chapter also highlights the significance of effective human resource management in building a motivated and productive workforce.Chapter 6: Operations ManagementOperations management is essential for efficient production and service delivery. This chapter explores concepts such as production planning, supply chain management, quality control, and process improvement. Students are encouraged to think critically and apply these concepts to real-world business scenarios.Chapter 7: International BusinessIn today's interconnected world, international business plays a crucial role in the global economy. This chapter provides an overview of international trade, global market entry strategies, cultural considerations, and the challenges of managing multinational corporations. It also discusses the importance of cross-cultural communication and understanding in international business scenarios.Chapter 8: Entrepreneurship and Small Business ManagementEntrepreneurship is the driving force behind innovation and economic development. This chapter introduces students to the fundamentals of entrepreneurship, including opportunity identification, business planning, and risk management. It also emphasizes the unique challenges and opportunities associated with managing small businesses.ConclusionA comprehensive university-level business management English textbook should cover various aspects of business administration, including principles of management, marketing, finance, human resources, operations, international business, and entrepreneurship. By incorporating case studies, real-life examples, and practical exercises, such a textbook can provide students with the necessary knowledge and skills to excel in the field of business management.。

工商管理专业BusinessAdministration

2
专业基础课Major
Courses
(Elementary)
管理统计学Statisticsfor Management
3
市场营销学Marketing
3
危机管理CrisisManagement
2
公共选修课
Public Courses
(Elective)
微积分InfinitesimalCalculus
2
2.5
大学英语8 College Englishlevel8
2.5
实践教学
PracticalTeaching
酒店市场营销策划实训HotelMarketingandPlanningTraining
2
商务谈判实训Business NegotiationTraining
1
学年论文Term Thesis
1
体育4-4 Physical Education4- 4
1
专业基础课Major
Courses
(Elementary)
专业导论ProfessionalIntroduction.
1
管理学Management
3
素质教育课
QualityEducation
大学生礼仪与修养
Etiquette andCultureofCollege students
2
1st Half Total
3
客户关系管理CustomerRelationshipManagement
3
企业运营管理Enterprise Operation Management
3
实践教学
PracticalTeaching
管理学分ManagementCredits

工商管理英语课件

工商管理英语
工商管理英语
Commit
犯罪；承诺；委托；托付 commit oneself on 对...表态 commit oneself to 委身于，专心致....
committed adj.忠诚的；坚定的；献身于某种事业的；委托的
He was a strongly committed comrade of the Party.
工商管理英语
Understanding of the passage
underline all the words andnd sentences you don’t understand.
工商管理英语
Language points
• 三个圈管理理念 • 在管理上，杰克更是独创了许多方法，最为
著名的莫过于“聚会”、“突然视察”、 “手写便条” 。杰克懂得“突然”行动的价值。
工商管理英语
Management It is the planning, organizing, leading, and controlling of human and other resources to achieve organizational goals effectively and efficiently 是对组织的人力及其他资源进行计划、组织、领导和控制，从而有效率和有效果地实现组织目标。
游泳时你必须使臂和腿的动作相协调。 •You must coordinate the movements of your arms and legs when swimming.
工商管理英语
supervise [‘suːpəvaɪz] vt. 监督，管理；指导 vi. 监督，管理；指导
在政府的监管下 to be supervised by the government