工商管理专业英语unit4
国开（中央电大）本科《管理英语4》网上形考任务试题及答案
国开（中央电大）本科《管理英语4》网上形考任务试题及答案国开(中央电大)本科《管理英语4》网上形考任务试题及答案说明：课程代码：04020。
适用专业及层次：工商管理，行政管理本科。
单元自测1 试题及答案题目顺序是随机的，使用查找功能（Ctrl＋F）进行搜索[题目] — This project is too big for me to finish on time.—________________.[答案]I'll give you a hand[题目] AT&T found that employees with better planning and decision-making skills were ______ to be promoted into management jobs.[答案]more likely[题目]______ CEOs spend planning, the more profitable their companies are.[答案]The more time[题目]______ his anger the employees called him Mr. Thunder, but they loved him.[答案]Due to[题目]______ managers spend most of their time in face-to-face contact with others, but they spend much of it obtaining and sharing information.[答案]Not only do[题目]—Could you give us a speech on management functions some day this week？—________________.[答案]I'd love to, but I'm busy this week[题目]— I think things have been a bit difficult for us the lastcouple of months.—__________. We've been working hard, but still getting behind.[答案]You're right[题目]— Is it possible for you to work out the plan tonight？—__________[答案]I think so.[题目]—We could let some of the staff work from home.________________？— That's a good idea.[答案]What do you think of it[题目]Even the best continually seek ways to ______ their skills.[答案]sharpen[题目]It is through enthusiasm and quiet intensity ______ we transform creativity and vision into the technologies.[答案]that[题目]Supervisors should ______ their employees in two-way communication so that understanding takes place.[答案]engage[题目]The demands and requirements placed on the CEO of Sony are different from ______ on the manager of your local Wendy's restaurant.[答案]those[题目]The Human Resource Managing Department at Honda is given specific instructions ______ employ the best possible workers.[答案]on how to[题目]The responsibilities in handbook ______ that managers have to be concerned withefficiency and effectiveness in the work process.[答案]indicate二、听力理解：听录音，选择最佳答案（共50分）。
商务英语课程课件Unit 4 Business
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
工商管理专业PPT英语课件Unit 4 Developing Quality and Competi
Developing Quality and Competitive Advantage
2021/6/18
1
Glossary
• innovative [‘inəuveitiv]
• adj. 创新的、革新的
• n. innovativeness 创新、革新
• e.g. High efficiency, few defects, fast
farmers in exchange for a portion of
their output. Nhomakorabea• 在封建制度中，中世纪欧洲的政治和经济体制
下，统治者出租土地给他们的佃户农民并给予
他们保护，来换取他们一部分的产出。
2021/6/18
4
Glossary
• usher [‘ʌʃə]
• v. 引导、引入、开创、宣告
each resource used in the production process.
• 在大部分人类历史中，人们寻求过提高生 产效率-降低成本的方法，通过在生产过程 中从使用的每一种资源来优化产出。
2021/6/18
3
Glossary
• medieval [medi‘i:vəl]
• adj. 中世纪的
• 人工智能
• e.g. Although an AGV’s movements
must be preprogrammed, some robots
are being given limited artificial intelligence that enables them to
make certain decisions.
with navigational capabilities, which
工商管理英语UNIT4 UNIT5
Unit4A人力资源管理什么是人力资源管理？人力资源管理属于管理的范畴，它是对组织中员工招聘、选聘、培训、开发、薪酬、保持、评估和晋升全过程的管理。
而一个组织中的人力资源主要指雇员。
在组织赖以生存的各种资源中，人力资源要比财力资源和物力资源更值得关注。
现代人力资源管理实践继承了科学管理及将人事工作理解为提高员工福利的理念这两方面的遗产。
行为科学管理学之父泰勒曾经把工头的工作职责描述为挑选和解聘雇员、协调各种关系、管理工资报酬、处理纪律问题以及记录并保存员工的成绩档案。
这种形式的人事部门是由Henry Ford 和福特汽车公司首创的。
1914年，他创立了社会学部门，这个部门利用100个顾问深入员工家庭，目的是为了了解他们的家里是否干净整洁、性生活是否依然充满激情、是否经常过度饮酒以及是否能够把空余时间充分利用起来。
仅3年时间，福特就把这个部门改为“教育部”，因为他认为这对于个人隐私探听太多。
从另一个人力资源的遗产，即福利的提高方面，人力资源部门的历史可以追溯到人类文明本身，就如同组织中存在的家长式的统治。
不管这个组织是教堂、政府和公司，只要组织存在，就有人力资源管理。
近代的历史溯源应该是社会达尔文主义和国家现金出纳机公司, 它是第一家有记录的试图在1897年开设福利事业的公司。
社会和福利秘书的工作是为了提高员工的生活质量。
这家公司从过去的人力资源部门成长为组织中记载大事的左膀右臂，使组织能致力于与联邦、州及地方法律法规保持一致，并确保人们能够及时得到数额相当的报酬（薪酬一直是人力资源的一个工作职责，自从组织拥有员工起它一直都是至关重要的）。
20世纪60年代人力资源总监普遍认为他们最重要的工作就是管理公司的野餐活动。
自从那时起人力资源的重要性迅速提高，预算也快速增长。
我们将在本章描绘人力资源管理中的每一部分，同时讨论在国际环境中他们的重要性。
工作分析作为人力资源的核心，工作分析是一个有目的、有规律的过程，它可以用来搜集、叙述和描绘各项工作内容。
工商管理专业英语unit
The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English
工商管理专业英语
affordable adj. 支付得起的、不太昂贵的 v. afford 担负得起、提供、给予 affordable housing 经济适用房
3. 3. Focus: specific regional market or customer groups
Managerial Structure
First-line managers middle managers
top managers
Strategic goals
tactical objectives operational objectives
adj. 客观的、真实的、目标的
Management pyramid 管理金字塔、管理组织结构 Top managers 高层管理者（通常包括CEO, COO, CFO, CIO等） Strategic goals 战略目标（全局的、总体的目标） Middle managers 中层管理者（通常包括部门经理、分公司经理等） Tactical objectives 战术目标（部门的目标、服从于strategic
New Manager
1.Thinks of self as sponsor（发起者主 办 者 ） , team leader, or internal consultant（顾问）. 2.Deals with anyone necessary to get the job done. 3.Changes organizational structures in response to market change. 4.Invites others to join in decision making. 5.Shares information.
工商管理专业英语Unit4-What
• 第一，组织中的大部份工作可以毫不夸张地说是由群体完 成的，无论是短期工作队或是在组织表格中标明的正式工 作群体。
a
22
Glossary
• predict [pri‘dikt]
• v. 预言、预报、预知、预测 • e.g. We are therefore interested in predicting and explaining the
a
16
Glossary
• subset [‘sʌbset]
• n. 子集
• e.g. These organizational behaviors are important because they
represent a subset of people-related operative goals which help
due to lack of patronage, it ceases to be an organization.
• 然而，如果你最喜欢的饭店或酒馆由于缺少客人光顾而关 门，那么它就不再是一个组织了。
a
5
Glossary
• impact [‘impækt,im’pækt]
• n. 影响、冲击力 • v. 冲击、撞击、产生影响 • e.g. Particular technologies have an important impact on the
Unit 4 What is Organization behavior?
a
1
Glossary
• beast [bi:st]
• n. 兽、畜生、凶残的人
管理英语4教学大纲
《管理英语4》课程教学大纲为指导全国开放大学管理类专业（本科）开设的《管理英语4》课程建设与教学工作,根据开放大学利用现代信息技术手段进行教学的特点和成人学生群体学习的实际需求，特制订本大纲.大纲的各项规定可作为教材编写、教学安排、教学质量检查与评估、教学资源建设、教学支持服务的依据。
第一部分大纲说明一、课程性质和任务1。
课程性质《管理英语4》是为国家开放大学管理类专业（专科起点本科）开设的公共英语课程；计3学分，54学时,开设一学期，建议第二学期开设.本课程将英语学习与与行政管理、公共事业管理、教育管理、工商管理、农村行政管理等专业的职场活动相结合，以真实的语言素材为载体创设职场情景，在进行英语语言基础知识和基本技能训练的同时，培养学生在职场情景下使用英语进行交流的能力.2。
课程任务通过《管理英语4》课程的学习,学生应能掌握一定英语语言基础知识和基本技能，具有一定的读、听、说、写能力;同时,了解管理活动中最基本的英语词语及表达方式，能在涉及与行政管理、公共事业管理、教育管理、工商管理、农村行政管理等专业的职场活动中进行基本交流;并为今后职场英语应用能力的进一步提高奠定基础。
3。
教学对象《管理英语4》课程的教学对象为国家开放大学管理类的行政管理、公共事业管理、教育管理、工商管理、农村行政管理等专业的成人学生和具有同等英语水平的业余学习者。
4.课程的衔接《管理英语》(4）为英语基础段最后一门课程。
学有余力的学生可以继续选学跟专业、职业更加密切相关的专门用途性质的英语课程。
二、课程教学基本要求《管理英语4》课程在加强学生的英语语言基础知识和基本技能训练的同时，使学生接触并了解与职业相关的基本知识，培养学生在管理事务活动中使用英语进行交际的实际能力.本课程不同维度的基本要求如下：1.语言基础知识●在词汇认知方面,应能认知4，000个左右的词汇（含前期认知的3,200个左右）及其常见短语或固定搭配，以及一定量的职场相关词汇和短语；●在词汇掌握方面，应能熟练使用其中的2,600个左右词汇（含前期掌握的2，100个左右）及其常见短语或固定搭配，以及一定量的职场相关词汇和短语;●在语法知识方面，应能掌握基础语法知识（见教材细目表）；●在功能意念方面，应能掌握常见功能意念（见教材细目表）及其惯用表达方法等.2。
工商管理专业英语unit4课件
Advantage
作者：南开大学 商学院 李桂华
工商管理专业英语unit4
Glossary
innovative: adj. Marked by or given to innovations. 革 新的，创新的 optimize: v. To make as perfect or effective as possible.使最优化使尽可能地完善或有效 usher: v. To precede and introduce; inaugurate: 宣告， 展示介绍；开始，开创： exotic: adj. Intriguingly unusual or different; excitingly strange:异乎寻常的；奇异的： strenuous: adj. Requiring great effort, energy, or exertion: 艰巨的需要巨大努力，能量或投入的： hazardous: adj. Marked by danger; perilous. 带有危 险性的；危险的 navigational: adj. The act or practice of sailing, or of piloting an aircraft.导航的 artificial intelligence: The ability of a machine to perform those activities that are normally thought to require intelligence. 人工智能
工商管理专业英语unit4
Key Terms and Concepts
➢Production and operations management [(POM) 生产和运作管理] is the coordination of an organization’s resources for manufacturing goodke other types of management, POM involves the basic function, of planning, organizing, leading, and controlling. It also requires careful consideration of the company’s goals, the strategies for attaining those goals, and the standards against which results will be measured.
《管理学专业英语教程(第4版)》教学课件—lesson4 What is Strategy
❖ Cost is generated by performing activities, and cost advantage arises from performing particular activities more efficiently than competitors.
Others
to customers
charge higher average unit prices
A company can
outperform
rivals
Both greater value &
lower cost
LOGO
Operational Effectiveness
❖ Ultimately, all differences between companies in cost or price derive from the hundreds of activities (e.g. the right chart)
ahead of rivals.
LOGO
Background Introduction
❖ Positioning---once the heart of strategy---is rejected as too static for today’s dynamic markets and changing technologies.
管理学专业英语第四版上lesson4 What is Strategy
Background Introduction
❖ Positioning---once the heart of strategy---is rejected as too static for today’s dynamic markets and changing technologies.
❖ According to the new dogma, rivals can quickly copy any market position, and competitive advantage is, at best, temporary.
❖ Some barriers to competition are falling as regulation eases and markets become global.
planar productivity frontier
three-dimensional productivity frontier
Productivity Frontier
❖ The productivity frontier is constantly shifting outward as new technologies and management approaches are developed and as new inputs become available.
❖ Companies have properly invested energy in becoming leaner and more nimble.
Barriers
Copy Globalization
market position
工商管理专业英语
一、英译中1．Vertical integration –垂直统一管理2．Markup –涨价3．Lead time –订货和交货之间的时间4．Status Quo—现状现存情况或事态5．Market positioning–-市场定位6．Market segment—市场细分7．Executive –主管、高级执行人员8．Supervisor –监督9．Elasticity –弹性10．Differentiation –差异化11．Wholesale–批发商12．Retailer –零售商13．Discount –折扣14．Margin –最低利润15．Media advertising –媒体广告16．Point of Purchase Advertising –售卖场所广告17．Sales representative –销售代表18．Compensation –薪酬19．Gross profit –毛利20．Bidder –投标人二、中译英1. 如今的消费者要面对大量的产品、品牌、价格和生产厂商。
Today’s customers face a vast array of product and brand choices, prices, and suppliers.2. 零售商们需要考虑目标市场和产品定位。
Retailer must consider target markets and product positioning.3. 人员招聘是人力资源管理中的一个重要部分。
Recruitment is a significant part of Human Resource Management (HRM).4. 顾客的满意度和产品质量有关。
Customer satisfaction is relative to product’s quality.5. 每个企业都应该找到自身的竞争优势。
工商英语课程讲义Unit4
Work A: Writing process
Assemble the material
1. 2. 3. 4. 5. Collect all relevant material – notes, documents, etc. Consider the purpose of your report: who is it for, why does he/she want it, how will he/she use it? State the aim and emphasis of the report briefly. Decide what info is important and what is irrelevant. Arrange the points of information in a logical sequence and in order of importance. Make rough notes. Draft a working plan on a separate sheet of paper. Decide where you might need illustrations or diagrams/charts.
Vocabulary
trade exhibition 贸易展示会 (= trade fair 交易会) stand- n. 摊位 rotary printer 轮转印刷机 in particular 特别是，特别而言 consultation- n. 咨询 consult – v. nature of enquiry 问询的性质 procurement- n. 采购 (=purchasing/sourcing) discount- n. 折扣，优惠，贴现 get a % discount on sth. emboss- v. 浮雕 embossed- adj. 浮雕的，凸起的 replacement- n. 替换，更换 laser-driven 激光驱动的 drop sb a line 给……写信
《管理学英语》参考译文Unit 4
Unit 4 Organizational Design and Culture组织设计与组织文化T ext A A Formal or Informal Organization正式组织或非正式组织Pre-reading T ask课前阅读Read the following questions first, which will help you understand the text below better, and then answer the questions after reading the text carefully.先看下面的问题，这些问题将有助于你更好地理解后面的课文，仔细地读完课文后再回答这些问题。
1. What is your personal understanding of an organization?你对组织的个人理解是什么？2. Are there any conflicts between a formal and an informal organization?正式组织和非正式组织之间存在冲突或矛盾吗？3. Which type of organization is more commonplace in modern society, the formal or informal one?在现代社会中，哪一种类型的组织更司空见惯（普遍）？是正式组织还是非正式组织T extOrganization is a word many people use loosely. Some would say it includes all the behaviors of all participants. Others would equate it with the total system of social and cultural relationships. Still others refer to an enterprise, such as the United States Steel Corporation or the Department of Defense, as an organization. But for most practicing managers, the term organization implies a formalized intentional structure of roles or positions.组织是很多人不精确使用的一个词。
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KБайду номын сангаасy Terms and Concepts
Computer-Aided Design and Engineering 计算机辅助设计和施工computeraided design (CAD) is the application of computer graphics and mathematical modeling in the design of products. A related process is computer-aided engineering (CAE) is the use of computergenerated three-dimensional images and computerized calculations that allow engineers to test products.
Business School of Nankai University
Key Terms and Concepts
Computer-Aided Manufacturing 计算机辅
助 制 造 --- The use of computers to control production equipment is called computer-aided manufacturing (CAM). In a CAD/CAM system, computer-aided design data are converted automatically into processing instructions for production equipment to manufacture the part. This integration of design and production can increase the output, speed, and precision of assembly lines, as well as making customized production much easier. In addition, the latest CAD/CAM software allows company departments to share designs and data over intranets and the Internet, enabling geographically dispersed departments to work together on complex projects.
Business School of Nankai University
Glossary
prototype: n. An original type, form, or instance that serves as a model on which later stages are based or judged. 原型 chassis: n. The rectangular steel frame, supported on springs and attached to the axles, that holds the body and motor of an automotive vehicle. 底盘 carousel: n. A circular conveyor on which objects are displayed or rotated旋转式传送带 profitable: adj. Yielding profit; advantageous or lucrative.有利可图的 outmaneuver: v. To overcome (an opponent) by artful, clever maneuvering.智胜在机 智、谋略上胜过（对手） tenant: n. One that pays rent to use or occupy land, a building, or other property owned by another.佃户 medieval: adj. Relating or belonging to the Middle Ages.中世纪的 CEO: Chief Executive Officer 执行总裁
Unit Four Developing Quality and Competitive Advantage
作者：南开大学 商学院 李桂华
Business School of Nankai University
Glossary
innovative: adj. Marked by or given to innovations. 革新的，创新的 optimize: v. To make as perfect or effective as possible.使最优化使尽可能地完善或有效 usher: v. To precede and introduce; inaugurate: 宣 告，展示介绍；开始，开创： exotic: adj. Intriguingly unusual or different; excitingly strange:异乎寻常的；奇异的： strenuous: adj. Requiring great effort, energy, or exertion: 艰巨的需要巨大努力，能量或投入的： hazardous: adj. Marked by danger; perilous. 带有危 险性的；危险的 navigational: adj. The act or practice of sailing, or of piloting an aircraft.导航的 artificial intelligence: The ability of a machine to perform those activities that are normally thought to require intelligence. 人工智能
Business School of Nankai University
Key Terms and Concepts
Production and operations management [(POM)生产和运作管理] is the coordination of an organization’s resources for manufacturing goods or producing services. Like other types of management, POM involves the basic function, of planning, organizing, leading, and controlling. It also requires careful consideration of the company’s goals, the strategies for attaining those goals, and the standards against which results will be measured. mass customization 大规模定制（生产）— using mass production techniques to produce customized goods. The company’s next goal is to use batch-of-one manufacturing, in which every product is made to order from scratch and virtually no standard inventory is kept on hand.
Business School of Nankai University
Key Terms and Concepts
Flexible Manufacturing System (FMS) 灵活制造系FMS is a manufacturing
system which links numerous programmable machine tools by an automated material handling system of conveyors or AGVs. The system is controlled by a central computer network. With flexible manufacturing, changing from one product design to another requires only a few signals from the computer. Each machine changes tools automatically, making appropriate selections from built-in storage carousels that can hold more than 100 tools. In addition, the sequence of events involved in building an item can be completely rearranged.
Business School of Nankai University
Text
The managers at Harley-Davidson faced the same situation that managers around the world are facing today. The extremely competitive nature of the global business environment requires companies to produce high-quality goods in the most efficient way possible or else be shredded by the competition. In almost every industry you can name, this global challenge has caused companies to reexamine their definition of quality. High efficiency, few defects, fast production, low costs, excellent customer service, broad market reach, innovative products and processes, less waste, and high flexibility are all objectives that improve quality by adding value to the good or service being produced. Companies pursue these objectives in order to maintain competitive advantage. And as HarleyDavidson’s managers learned, the level of quality that a company aspires to is a strategic decision that affects the of production process. Business School Nankai