工商管理专业英语ppt
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工商管理专业PPT英语课件Unit 4 Developing Quality and Competi
Unit 4
Developing Quality and Competitive Advantage
2021/6/18
1
Glossary
• innovative [‘inəuveitiv]
• adj. 创新的、革新的
• n. innovativeness 创新、革新
• e.g. High efficiency, few defects, fast
farmers in exchange for a portion of
their output. Nhomakorabea• 在封建制度中，中世纪欧洲的政治和经济体制
下，统治者出租土地给他们的佃户农民并给予
他们保护，来换取他们一部分的产出。
2021/6/18
4
Glossary
• usher [‘ʌʃə]
• v. 引导、引入、开创、宣告
each resource used in the production process.
• 在大部分人类历史中，人们寻求过提高生 产效率-降低成本的方法，通过在生产过程 中从使用的每一种资源来优化产出。
2021/6/18
3
Glossary
• medieval [medi‘i:vəl]
• adj. 中世纪的
• 人工智能
• e.g. Although an AGV’s movements
must be preprogrammed, some robots
are being given limited artificial intelligence that enables them to
make certain decisions.
with navigational capabilities, which
Developing Quality and Competitive Advantage
2021/6/18
1
Glossary
• innovative [‘inəuveitiv]
• adj. 创新的、革新的
• n. innovativeness 创新、革新
• e.g. High efficiency, few defects, fast
farmers in exchange for a portion of
their output. Nhomakorabea• 在封建制度中，中世纪欧洲的政治和经济体制
下，统治者出租土地给他们的佃户农民并给予
他们保护，来换取他们一部分的产出。
2021/6/18
4
Glossary
• usher [‘ʌʃə]
• v. 引导、引入、开创、宣告
each resource used in the production process.
• 在大部分人类历史中，人们寻求过提高生 产效率-降低成本的方法，通过在生产过程 中从使用的每一种资源来优化产出。
2021/6/18
3
Glossary
• medieval [medi‘i:vəl]
• adj. 中世纪的
• 人工智能
• e.g. Although an AGV’s movements
must be preprogrammed, some robots
are being given limited artificial intelligence that enables them to
make certain decisions.
with navigational capabilities, which
工商管理专业PPT英语课件Unit 8 Human Resource Managem
Insights, …
• 正如她在《经营者的洞察力》一文中所 说……
精选课件ppt
9
Glossary
• catalyst [‘kætəlist]
• n. 催化剂、刺激因素
• e.g. The human resource manager acts more in an advisory capacity, but
• n. 代表、众议院、典型 • adj. 代表的、典型的
• e.g. The marketing manager works
through sales representatives to sell
the firm’s products. • 营销经理通过销售代表出售公司的产品完
成工作。
精选课件ppt
• v. 停止、离开、退出、辞职 • n. 辞职 • adj. 摆脱的、自由的
• e.g. Bill Brown, the production supervisor for Ajax Manufacturing, has just learned that one of his
• substantive [‘sʌbstəntiv]
• adj. 本质的、实质的、真实的 • n. 作名词用的词或词组 • e.g. Although only cosmetic in some
instances, this change has been
substantive in most cases.
4
Glossary
• capital [‘kæpitl]
• n. 资本、首都、大写字母 • adj. 资本的、大写的、首要的、严重的
• e.g. The finance manager obtains
• 正如她在《经营者的洞察力》一文中所 说……
精选课件ppt
9
Glossary
• catalyst [‘kætəlist]
• n. 催化剂、刺激因素
• e.g. The human resource manager acts more in an advisory capacity, but
• n. 代表、众议院、典型 • adj. 代表的、典型的
• e.g. The marketing manager works
through sales representatives to sell
the firm’s products. • 营销经理通过销售代表出售公司的产品完
成工作。
精选课件ppt
• v. 停止、离开、退出、辞职 • n. 辞职 • adj. 摆脱的、自由的
• e.g. Bill Brown, the production supervisor for Ajax Manufacturing, has just learned that one of his
• substantive [‘sʌbstəntiv]
• adj. 本质的、实质的、真实的 • n. 作名词用的词或词组 • e.g. Although only cosmetic in some
instances, this change has been
substantive in most cases.
4
Glossary
• capital [‘kæpitl]
• n. 资本、首都、大写字母 • adj. 资本的、大写的、首要的、严重的
• e.g. The finance manager obtains
工商管理专业英语Unit1-3课件
Management science approach Focuses on the task of production and operations, uses of mathematical and statistic techniques to build models for the solution of production and operations problems.
nonroutine /nɔnru:'ti:n/ analogue ['æ nəlɒg+
Translation 1.当然，富有远见并不是成功的保证。
2.通常，一份任务报告书的目标总是聚焦于该 企业所服务的市场和顾客群。
3.这些管理人员都是能制定计划并引导企业朝 目标前进的战略家。
4.与其他人的沟通、和他们一起高效率地工作、 激励他们、领导他们，这些都是在人际关系 方面所需要的能力。
2.该领域的研究能使作为组织成员的个人更好 地理解自己的、同事的、上司的及下属的组 织行为。
The study of the field should enable you as an organizational member to better understand your own organizational behavior, as well as that of your peers, superiors, and subordinates.
English for Bu
Learning Objectives:
●This course is designed to help the students of Business Administration improve the professional English reading comprehension and the ability to use English for business communication and negotiation. （提高专业 英语阅读理解水平以及运用能力）
工商管理专业英语-PPT文档资料
department stores. It is the world's largest public
corporation by revenue, according to the 2019
Fortune 500.
Supply chain management is moving the right items to the right customer at the right time by the most efficient means. No one does that better than Wal-Mart.
R — Replenishment: lead time, EOP, safety
inventory are vital
elements in this facet and all of those
elements will be considered regularly.
Besides, in the process of replenishment,
some elasticity should be maintained for
replying to the crisis
Internal Strengths Factors · Wal-Mart is a powerful retail brand. It has a reputation for value for money and convenience
The cooperation between Wal-Mart and P&G realized a win-win situation. The principle generated during their cooperation evolved into a criterion on supply chain management, whose
工商管理专业英语(上课用)(2011.9.2)(1)课件
学出版社 4. ★蒋争.《英语字根、字首、字尾分类词典》.世
界图书出版公司 5. 韩其顺.《英汉科技翻译教程》.上海外语教育出
版社 6. 注：★项为重点推荐参考书。
工商管理专业英语(上课用)(2011.9.2)(1)
§2 Basic Knowledge of Translation 翻译的基本知识
工商管理专业英语(上课用)(2011.9.2)(1)
d.不断吸收和丰富各种基础知识， 了解有关国家的地理、历史、政 治、经济、文化、风土人情等。
e.努力提高本汉语与外语水平,对 提高翻译质量很有帮助。
工商管理专业英语(上课用)(2011.9.2)(1)
There is no pot so ugly that it can’t find a lid.
⑥也可以到学校英语角锻炼口语，提高英语学习 兴趣。
工商管理专业英语(上课用)(2011.9.2)(1)
B.多听录音带，听到不看课本也能
完全听懂为止，建立良好“听力条 件反射”，打好听力基础；
工商管理专业英语(上课用)(2011.9.2)(1)
C. 多记英语词根、词缀，通过构
词法来快速扩大词汇量。构词法 对工商管理专业词汇的学习非常 重要。
工商管理专业英语(上课用)(2011.9.2)(1)
Even Homer sometimes nod.
工商管理专业英语(上课用)(2011.9.2)(1)
翻译一：即便是荷马也会犯错误； 翻译二：人非圣贤孰能无过？ 翻译三：人即便再聪明也有犯错误的 时候。
工商管理专业英语(上课用)(2011.9.2)(1)
鲁迅的“信与顺”。
工商管理专业英语(上课用)(2011.9.2)(1)
• 科技英语的翻译标准：信与顺。
界图书出版公司 5. 韩其顺.《英汉科技翻译教程》.上海外语教育出
版社 6. 注：★项为重点推荐参考书。
工商管理专业英语(上课用)(2011.9.2)(1)
§2 Basic Knowledge of Translation 翻译的基本知识
工商管理专业英语(上课用)(2011.9.2)(1)
d.不断吸收和丰富各种基础知识， 了解有关国家的地理、历史、政 治、经济、文化、风土人情等。
e.努力提高本汉语与外语水平,对 提高翻译质量很有帮助。
工商管理专业英语(上课用)(2011.9.2)(1)
There is no pot so ugly that it can’t find a lid.
⑥也可以到学校英语角锻炼口语，提高英语学习 兴趣。
工商管理专业英语(上课用)(2011.9.2)(1)
B.多听录音带，听到不看课本也能
完全听懂为止，建立良好“听力条 件反射”，打好听力基础；
工商管理专业英语(上课用)(2011.9.2)(1)
C. 多记英语词根、词缀，通过构
词法来快速扩大词汇量。构词法 对工商管理专业词汇的学习非常 重要。
工商管理专业英语(上课用)(2011.9.2)(1)
Even Homer sometimes nod.
工商管理专业英语(上课用)(2011.9.2)(1)
翻译一：即便是荷马也会犯错误； 翻译二：人非圣贤孰能无过？ 翻译三：人即便再聪明也有犯错误的 时候。
工商管理专业英语(上课用)(2011.9.2)(1)
鲁迅的“信与顺”。
工商管理专业英语(上课用)(2011.9.2)(1)
• 科技英语的翻译标准：信与顺。
工商管理专业PPT英语课件Unit 9 Types of Marketing Research-精品文档
3
Glossary
• • • • hypothesis [hai‘pɔθəsis] n. 假说、假设、前提、猜测 复数hypotheses e.g. Sometimes marketing researchers know exactly what their marketing problems are and design careful studies to test specific hypotheses. • 有时营销调研人员确切知道他们的营销问 题是什么，然后设计详细的研究来检验gnostic [.daiəg‘nɔstik] adj. 诊断的、特征的 n. 诊断程序、症状、诊器 e.g. In other words, a diagnostic analysis is performed when consumers answer questions such as “Why do you feel that way?”. • 换句话说，当消费者回答诸如“为什么你 会那样想”的问题时就用到了诊断性分析。
6
Glossary
• • • • • crystallize [‘kristəlaiz] v. （使）具体化、结晶、成蜜饯、明确 identify [ai‘dentifai] v. 鉴定、识别、认明、认同 e.g. Exploratory research might help crystallize a problem and identify information needed for future research. • 探索性研究也许能帮助明确问题并识别出 在未来的调研中所需要的信息。
7
Glossary
• • • • • contemplation [.kɔntem‘pleiʃən] n. 注视、沉思、打算 in/under contemplation 计划中 v. contemplate 注视、沉思、打算 e.g. Some Infiniti showrooms have contemplation zones. • 一些英菲尼迪展厅中有沉思区。
Glossary
• • • • hypothesis [hai‘pɔθəsis] n. 假说、假设、前提、猜测 复数hypotheses e.g. Sometimes marketing researchers know exactly what their marketing problems are and design careful studies to test specific hypotheses. • 有时营销调研人员确切知道他们的营销问 题是什么，然后设计详细的研究来检验gnostic [.daiəg‘nɔstik] adj. 诊断的、特征的 n. 诊断程序、症状、诊器 e.g. In other words, a diagnostic analysis is performed when consumers answer questions such as “Why do you feel that way?”. • 换句话说，当消费者回答诸如“为什么你 会那样想”的问题时就用到了诊断性分析。
6
Glossary
• • • • • crystallize [‘kristəlaiz] v. （使）具体化、结晶、成蜜饯、明确 identify [ai‘dentifai] v. 鉴定、识别、认明、认同 e.g. Exploratory research might help crystallize a problem and identify information needed for future research. • 探索性研究也许能帮助明确问题并识别出 在未来的调研中所需要的信息。
7
Glossary
• • • • • contemplation [.kɔntem‘pleiʃən] n. 注视、沉思、打算 in/under contemplation 计划中 v. contemplate 注视、沉思、打算 e.g. Some Infiniti showrooms have contemplation zones. • 一些英菲尼迪展厅中有沉思区。
工商管理专业英语unit4课件
Unit Four Developing Quality and Competitive
Advantage
作者：南开大学 商学院 李桂华
工商管理专业英语unit4
Glossary
innovative: adj. Marked by or given to innovations. 革 新的，创新的 optimize: v. To make as perfect or effective as possible.使最优化使尽可能地完善或有效 usher: v. To precede and introduce; inaugurate: 宣告， 展示介绍；开始，开创： exotic: adj. Intriguingly unusual or different; excitingly strange:异乎寻常的；奇异的： strenuous: adj. Requiring great effort, energy, or exertion: 艰巨的需要巨大努力，能量或投入的： hazardous: adj. Marked by danger; perilous. 带有危 险性的；危险的 navigational: adj. The act or practice of sailing, or of piloting an aircraft.导航的 artificial intelligence: The ability of a machine to perform those activities that are normally thought to require intelligence. 人工智能
工商管理专业英语unit4
Key Terms and Concepts
➢Production and operations management [(POM) 生产和运作管理] is the coordination of an organization’s resources for manufacturing goodke other types of management, POM involves the basic function, of planning, organizing, leading, and controlling. It also requires careful consideration of the company’s goals, the strategies for attaining those goals, and the standards against which results will be measured.
Advantage
作者：南开大学 商学院 李桂华
工商管理专业英语unit4
Glossary
innovative: adj. Marked by or given to innovations. 革 新的，创新的 optimize: v. To make as perfect or effective as possible.使最优化使尽可能地完善或有效 usher: v. To precede and introduce; inaugurate: 宣告， 展示介绍；开始，开创： exotic: adj. Intriguingly unusual or different; excitingly strange:异乎寻常的；奇异的： strenuous: adj. Requiring great effort, energy, or exertion: 艰巨的需要巨大努力，能量或投入的： hazardous: adj. Marked by danger; perilous. 带有危 险性的；危险的 navigational: adj. The act or practice of sailing, or of piloting an aircraft.导航的 artificial intelligence: The ability of a machine to perform those activities that are normally thought to require intelligence. 人工智能
工商管理专业英语unit4
Key Terms and Concepts
➢Production and operations management [(POM) 生产和运作管理] is the coordination of an organization’s resources for manufacturing goodke other types of management, POM involves the basic function, of planning, organizing, leading, and controlling. It also requires careful consideration of the company’s goals, the strategies for attaining those goals, and the standards against which results will be measured.
工商管理专业英语unit9
➢ descriptive: adj. that describes 叙述的；描写的 ➢ causal: adj. having cause原因的；因果关系的；表示原因或理
由的 ➢ crystallize: v. to (cause to) become clear, settled, or fixed in
Business School of Nankai University
Business School of Nankai University
Key Terms and Concepts
➢ Exploratory research: Initial research conducted
to clarify and define the nature of problem.
Business School of Nankai University
text
In more ambiguous circumstances management may be totally unaware of a marketing problem. For example, McDonald's may notice that Mo's Burgers, a competition in the Japanese market, introduced Mo's Roast Katsu Burger, a roast pork cutlet drenched in traditional Japanese Katsu sauce and topped with shredded cabbage. The managers may not understand much about Japanese consumers' feelings about this menu item. Ordinarily, mine exploratory research is necessary to gain insights into the nature of such a problem .To understand the variety of research activity, it is beneficial to categorize types of marketing research.
由的 ➢ crystallize: v. to (cause to) become clear, settled, or fixed in
Business School of Nankai University
Business School of Nankai University
Key Terms and Concepts
➢ Exploratory research: Initial research conducted
to clarify and define the nature of problem.
Business School of Nankai University
text
In more ambiguous circumstances management may be totally unaware of a marketing problem. For example, McDonald's may notice that Mo's Burgers, a competition in the Japanese market, introduced Mo's Roast Katsu Burger, a roast pork cutlet drenched in traditional Japanese Katsu sauce and topped with shredded cabbage. The managers may not understand much about Japanese consumers' feelings about this menu item. Ordinarily, mine exploratory research is necessary to gain insights into the nature of such a problem .To understand the variety of research activity, it is beneficial to categorize types of marketing research.
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HRP is the process of systematically reviewing human resource requirements to ensure that the required numbers of employees,with the required skills,are available when they are needed.
Safety and Health
Safety: protect employees from injuries caused by work related accidents. Heath:employees' freedom from illness and their generral physical and mental well being. Q: Why is safety and health important？
留 才
育 才
用 才
Compensation and Benefits
One way of motivating employees Reward: Pay ——eg: salary Benefits——eg: paid vacations,sick leave,holidays and medical insurance Nonfinancial——eg:a pleasant working environment
HRM Functions
Planning,Recruitment,Selection Development Compensation and Benefits Safety and Health Employee and Labor Relations
HRM planning,Recruitment,Selection
Human Resource Development Question:
Why HRD is needed? The relationship between individual creers and organizational needs?
How to develop HR
选 才
识 才
Definition
HRM is the utilization of human resource to Human resource manager is an individual
achieve organizational objectives.
who normally acts in an advisory,or "staff" capacity,working with other managers to help them deal with human resource matters.
Recruitment is the process of attracting such individuals in sufficient numbers and ecouraging them to apply for jobs with the organization.
Selection is the process throuhooses,from a group of applicants,those individuals best suited for open positions,and for the company.
labor relations
Subject: CEO,Employees,Unions organization,... Object:wotking time,environment,salary, ... Content:the rights and obligations Union purpose:bargain with the employers about salary,working time and environment, working conditions and so on.
Human resource manager is different from personnel manager. Human resource managers focus on developing HR,policies and progams the rules of the game—and to function as a catalyst and energizer of the relationship between line manager and employees. While personnel manager focus on using HR .
Global HRM 全球性人力资源管理 win-win( firm coorperate with employee) Focus on Knowledge management
重心转移到知识性管理
New function——provide what customer need
Unit8
Human Resource Management: An Overview
相 关 简 称
HRM ： Human Resource Management
HRP： Human Resource Planning
HRD:Human Resource Development HRIS:Human Resource Information System
人力资源管理发展史
一．人事管理阶段 1. 科学管理阶段(20世纪初，以泰勒为代表） 2. 工业心理学阶段（德国心理学家，雨果•芒斯特伯格） 3. 人际关系管理阶段（美国，梅奥） 二、人力资源管理阶段 “人力资源”这一概念早在1954年就由彼德· 德鲁克在其著 作《管理的实践》中提出。 20世纪80年代以来，人力资源管理理论不断发展，
Emplyee and Labor relations
Labor relations is the relations between the employees and the employers during the process of working.
structure: subject object content
The develeping trend of HRM
Strategic HRM 战略性人力资源 Restructuring 结构重组 Business outsourcing业务外包 Process reengineering 流程再造 Humanistic management 以人为本的管理
也不断成熟。并在实践中得到进一步发展，为企业所广泛 接受，并逐渐取代人事管理。 进入20世纪90年代，人力资源管理理论不断发展，也 不断成熟。人力资源部门的角色如何向企业管理的战略合 作伙伴关系转变。战略人力资源管理理论的提出和发展， 标志着现代人力资源管理的新阶段。 这个阶段最大的意义在于人力资源管理功能的扩张和完善。
Safety and Health
Safety: protect employees from injuries caused by work related accidents. Heath:employees' freedom from illness and their generral physical and mental well being. Q: Why is safety and health important？
留 才
育 才
用 才
Compensation and Benefits
One way of motivating employees Reward: Pay ——eg: salary Benefits——eg: paid vacations,sick leave,holidays and medical insurance Nonfinancial——eg:a pleasant working environment
HRM Functions
Planning,Recruitment,Selection Development Compensation and Benefits Safety and Health Employee and Labor Relations
HRM planning,Recruitment,Selection
Human Resource Development Question:
Why HRD is needed? The relationship between individual creers and organizational needs?
How to develop HR
选 才
识 才
Definition
HRM is the utilization of human resource to Human resource manager is an individual
achieve organizational objectives.
who normally acts in an advisory,or "staff" capacity,working with other managers to help them deal with human resource matters.
Recruitment is the process of attracting such individuals in sufficient numbers and ecouraging them to apply for jobs with the organization.
Selection is the process throuhooses,from a group of applicants,those individuals best suited for open positions,and for the company.
labor relations
Subject: CEO,Employees,Unions organization,... Object:wotking time,environment,salary, ... Content:the rights and obligations Union purpose:bargain with the employers about salary,working time and environment, working conditions and so on.
Human resource manager is different from personnel manager. Human resource managers focus on developing HR,policies and progams the rules of the game—and to function as a catalyst and energizer of the relationship between line manager and employees. While personnel manager focus on using HR .
Global HRM 全球性人力资源管理 win-win( firm coorperate with employee) Focus on Knowledge management
重心转移到知识性管理
New function——provide what customer need
Unit8
Human Resource Management: An Overview
相 关 简 称
HRM ： Human Resource Management
HRP： Human Resource Planning
HRD:Human Resource Development HRIS:Human Resource Information System
人力资源管理发展史
一．人事管理阶段 1. 科学管理阶段(20世纪初，以泰勒为代表） 2. 工业心理学阶段（德国心理学家，雨果•芒斯特伯格） 3. 人际关系管理阶段（美国，梅奥） 二、人力资源管理阶段 “人力资源”这一概念早在1954年就由彼德· 德鲁克在其著 作《管理的实践》中提出。 20世纪80年代以来，人力资源管理理论不断发展，
Emplyee and Labor relations
Labor relations is the relations between the employees and the employers during the process of working.
structure: subject object content
The develeping trend of HRM
Strategic HRM 战略性人力资源 Restructuring 结构重组 Business outsourcing业务外包 Process reengineering 流程再造 Humanistic management 以人为本的管理
也不断成熟。并在实践中得到进一步发展，为企业所广泛 接受，并逐渐取代人事管理。 进入20世纪90年代，人力资源管理理论不断发展，也 不断成熟。人力资源部门的角色如何向企业管理的战略合 作伙伴关系转变。战略人力资源管理理论的提出和发展， 标志着现代人力资源管理的新阶段。 这个阶段最大的意义在于人力资源管理功能的扩张和完善。