工商管理专业英语Unit_2

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工商管理专业英语Unit 2 The Scope of Managem

• 那些努力设想并定义未来的企业往往比那些仅仅对现状做出简单回应的企业更有优势。
整理课件
5
Glossary
• mission ['miʃən]
• n. 使命、任务、代表团 • v. 派遣、传教
• e.g. A starting point is to write a
mission statement that defines why
affordable transportation available to
every person. • 亨利· 福特设想制造出每个人都能负担得起
的交通工具。
整理课件
4
Glossary
• strive [straiv]
• v. 奋斗、努力 strive after/for为...奋斗 strive toward 向...奋进
整理课件
10
Glossary
• interpersonal [.intə'pə:sənl]
• adj. 人与人之间的、人际关系的
• e.g. Managers also employ skills that
fall into three basic categories:
interpersonal,
Unit 2 The Scope of Management
整理课件tail [in'teil]
• v. 使必须、带来、伴随 • n. 限定继承权 • e.g. Management entails planning,
organizing, coordinating, leading, and controlling resources to efficiently reach these goals. • 管理需要计划、组织、协调、领导和控制资源来有效地达到这些目标。

《工商英英语Unit》课件

Business English Writing
Summary
Improving Business English Writing Skills
VS
Detailed description
Through practice and practice, improve business English writing skills, including writing business emails, memos, reports, and other documents, master the norms and skills of business writing, and make the writing content clear, accurate, and professional.
Training • Practical Application of Business English • Business English Case Analysis
01
Course Introduction
Course objectives
01
Improve English communication skills in business contexts
Interpretation skills
training
By presenting business English interpretation materials in different scenarios through PPT, such as business meetings, business negotiations, business speeches, etc., students are trained to master interpretation skills, such as accurate understanding, rapid memory, fluent expression, and coping with unexpected situations.

大学工商管理专业英语教材

大学工商管理专业英语教材IntroductionIn today's highly globalized and competitive business world, proficiency in English has become an essential skill for students majoring in Business Administration. The purpose of this article is to introduce a comprehensive and practical English textbook specifically tailored to meet the needs of students studying Business Administration in university settings. The textbook aims to enhance students' language abilities, business knowledge, and cross-cultural communication skills.Chapter 1: Introduction to Business AdministrationThis chapter provides students with a general overview of the field of Business Administration. It covers key concepts such as organizational structure, management functions, and the role of business in society. In addition to building a solid foundation of business knowledge, students will also be introduced to relevant English vocabulary and terminology commonly used in the business world.Chapter 2: Business CommunicationEffective communication is vital in the business environment. This chapter focuses on improving students' English language skills for various business communication purposes, including writing emails, making presentations, and participating in meetings. Practical exercises and real-life case studies are included to enhance students' understanding and application of business communication strategies.Chapter 3: Marketing and AdvertisingMarketing plays a crucial role in any business's success. This chapter explores marketing principles and strategies, including market research, segmentation, branding, and advertising. Students will learn to analyze marketing campaigns and develop English language proficiency in presenting marketing plans and strategies effectively.Chapter 4: International BusinessIn the increasingly interconnected global marketplace, understanding international business practices is essential. This chapter introduces concepts related to international trade, global economics, cultural diversity, and managing multinational enterprises. Students will develop language skillsfor negotiating, collaborating, and conducting business across different cultures and markets.Chapter 5: Financial ManagementFinancial management is a fundamental aspect of business administration. This chapter covers key topics including financial statements, budgeting, investment strategies, and risk management. Students will practice using English to analyze financial data, discuss financial performance, and make informed business decisions.Chapter 6: Human Resource ManagementThe success of any organization heavily relies on effective management of its human resources. Students will learn about recruitment processes, employee training and development, performance evaluation, and employee motivation. The chapter helps students develop English language skills inareas such as conducting job interviews, delivering employee feedback, and resolving conflicts in the workplace.Chapter 7: Business Ethics and Corporate Social ResponsibilityIn today's society, businesses are expected to operate ethically and sustainably. This chapter explores the importance of business ethics and corporate social responsibility. Students will engage in discussions and debates, improving their English language proficiency while considering ethical dilemmas and the impact of business decisions on society.Chapter 8: Entrepreneurship and InnovationEntrepreneurship and innovation are crucial drivers of economic growth and societal advancement. This chapter introduces students to the world of entrepreneurship, including business planning, opportunity recognition, and managing a startup. Students will enhance their English language skills by developing business pitches, presenting innovative ideas, and analyzing successful entrepreneurial ventures.ConclusionThis English textbook for students majoring in Business Administration provides comprehensive coverage of key topics in the field. By integrating language learning with business knowledge, students will develop the necessary skills to excel in today's dynamic and competitive business environment. This textbook aims to empower students with effective communication abilities, cross-cultural competencies, and a solid foundation in business principles.。

工商管理英语第二章翻译

英语第二章Organized societies throughout the world operate within various type of legal systems can be broken down into five broad categories :common law ,civil law, socialist law ,Islamic law and Hindu law .While these categories are, of course ,an oversimplification , with much overlapping , a company doing business in a legal system different from its own must learn the perimeters of the foreign law .for instance , under Islamic legal systems the paying of interest on money is forbidden .全世界有组织的社会在不同类型的法律制度下运作, 可以分为五大类：普通法、民法、社会主义法、伊斯兰法和印度教法。

而这些类别, 当然, 过于简单化, 多重叠, 一个公司在不同于自己的法律体系做生意必须借鉴国外法律的周长。

例如, 伊斯兰法律系统的支付利息的钱是被禁止的。

Common law countries include the united states , britain and former british colonies .The predominant characteristic of common law is its dependence on judicial decisions , that is the authority of prior decisions in resolving current cases.In recent times ,however ,these countries are passing more legislation ; the judicial rule therefore becomes increasingly a matter of interpreting statutes.英美法系国家包括美国、英国和英国前殖民地。

管理学专业英语教程精编版第二版课件Unit2WhatisStrategy

❖ Similarly, differentiation arises from both the choice of activities and how they are performed. Activities, then, are the basic units of competitive advantage.
Background Introduction
For almost two decades, managers have been learning to play by a new set of rules:
❖ Companies must be flexible to respond rapidly to competitive and market changes.
Training employees
❖ Overall advantage or disadvantage results from all a company’s activities, not only a few.
Create
Overall advantage
Or disadvantage
Deliver
Produce Sell
Operational Effectiveness
❖ Differences in OE among companies are pervasive
❖ Such differences in OE are an important source of differences in profitability among competitors because they directly affect relative cost positions and levels of differentiation.

工商管理专业英语unit

The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English

工商管理专业英语

envision v. 想象、设想、展望 They envision an equal society, free of poverty and disease.
affordable adj. 支付得起的、不太昂贵的 v. afford 担负得起、提供、给予 affordable housing 经济适用房
3. 3. Focus: specific regional market or customer groups
Managerial Structure
First-line managers middle managers
top managers
Strategic goals
tactical objectives operational objectives
adj. 客观的、真实的、目标的
Management pyramid 管理金字塔、管理组织结构 Top managers 高层管理者（通常包括CEO, COO, CFO, CIO等） Strategic goals 战略目标（全局的、总体的目标） Middle managers 中层管理者（通常包括部门经理、分公司经理等） Tactical objectives 战术目标（部门的目标、服从于strategic
New Manager
1.Thinks of self as sponsor（发起者主办者） , team leader, or internal consultant（顾问）. 2.Deals with anyone necessary to get the job done. 3.Changes organizational structures in response to market change. 4.Invites others to join in decision making. 5.Shares information.

工商管理专业英语Unit1-3课件

Management science approach Focuses on the task of production and operations, uses of mathematical and statistic techniques to build models for the solution of production and operations problems.
nonroutine /nɔnru:'ti:n/ analogue ['æ nəlɒg+
Translation 1.当然，富有远见并不是成功的保证。
2.通常，一份任务报告书的目标总是聚焦于该企业所服务的市场和顾客群。
3.这些管理人员都是能制定计划并引导企业朝目标前进的战略家。
4.与其他人的沟通、和他们一起高效率地工作、激励他们、领导他们，这些都是在人际关系方面所需要的能力。
2.该领域的研究能使作为组织成员的个人更好地理解自己的、同事的、上司的及下属的组织行为。
The study of the field should enable you as an organizational member to better understand your own organizational behavior, as well as that of your peers, superiors, and subordinates.
English for Bu
Learning Objectives:
●This course is designed to help the students of Business Administration improve the professional English reading comprehension and the ability to use English for business communication and negotiation. （提高专业英语阅读理解水平以及运用能力）

管理学专业英语教程第二版unit2答案

管理学专业英语教程第二版unit2答案1、You needn’t _______ me. I’m old enough to take care of myself. [单选题] *A. worry about(正确答案)B. write downC. put awayD. wake up2、The Spring Festival is on the way.Many shops have _______ huge posters with the word sales. [单选题] *A. put up(正确答案)B. put onC. put outD. put off3、I passed the test, I _____ it without your help. [单选题] *A.would not passB. wouldn't have passed(正确答案)C. didn't passD.had not passed4、Many volunteers _______ food and water to the local people in Japan after tsunami(海啸）. [单选题] *A. gave out(正确答案)B. cut outC. put outD. found out5、There are many_____desks in the room. [单选题] *rge old brown(正确答案)B.old large brownrge brown oldD.brown old large6、The children ______ visiting the museum. [单选题] *A. look overB. look forward to(正确答案)C. look forD. look after7、John suggest _____ anything about it until they found out more facts. [单选题] *A not to sayB. not sayC to say notD not saying(正确答案)8、She’s _______ with her present _______ job. [单选题] *A. boring; boringB. bored; boredC. boring; boredD. bored; boring(正确答案)9、Why don’t you _______ the bad habit of smoking. [单选题] *A. apply forB. get rid of(正确答案)C. work asD. graduate from10、The scenery is so beautiful. Let’s _______. [单选题] *A. take photos(正确答案)B. take mapsC. take busD. take exams11、I used to take ____ long way to take the bus that went by ____ tunnel under the water. [单选题] *A. a, aB. a. theC. a, /(正确答案)D. the, a12、--How is your friend coming?--I’m not sure. He _______ drive here. [单选题] *A. may(正确答案)B. canC. mustD. will13、I always get ______ grades than he does, so maybe I should help him more.（）[单选题] *A. bestB. better(正确答案)C. goodD. well14、Sitting at the back of the room（）a very shy girl with two bright eyes. [单选题] *A. is(正确答案)B. areC. hasD. there was15、Alice is fond of playing ____ piano while Henry is interested in listening to ___ music. [单选题] *A. the, /(正确答案)B. the, theC. the, aD. /, the16、（）, it would be much more sensible to do it later instead of finishing it now. [单选题] *A. FinallyB. MildlyC. Actually(正确答案)D. Successfully17、Sometimes Americans are said to be _____. [单选题] *A superficially friendB superficial friendC. superficial friendlyD. superficially friendly(正确答案)18、These two films are very interesting. I like them _____. [单选题] *A. eitherB. neitherC. allD. both(正确答案)19、35．___________ good music the teacher is playing! [单选题] *A．What(正确答案)B．HowC．What aD．What the20、Customers see location as the first factor when_____a decision about buying a house. [单选题] *A.makeB.to makeC.making(正确答案)D.made21、—Why do you look so ______?—Our team won the basketball match!（）[单选题] *A. angryB. excited(正确答案)C. nervousD. unfair22、( ) The Great Wall was listed by the UNESCO as ___ World Heritage Site. [单选题]*A. a(正确答案)B. theC.\D.an23、Since we have _____ money left,we can't afford the expensive computer. [单选题] *A. a littleB. a fewC. little(正确答案)D. few24、9．—Will there be more cars in the future?—________. [单选题] *A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you25、______ pocket money did you get when you were a child? （）[单选题] *A. WhatB. HowC. How manyD. How much(正确答案)26、I’m still unable to make myself_____in the discussion, which worries me a lot. [单选题]*A.understandB.understood(正确答案)C.understandingD.to be understood27、You have coughed for several days, Bill. Stop smoking, _______ you’ll get better soon. [单选题] *A. butB. afterC. orD. and(正确答案)28、I hope to see you again _______. [单选题] *A. long long agoB. long beforeC. before long(正确答案)D. long29、You could hardly imagine _______ amazing the Great Wall was. [单选题] *A. how(正确答案)B. whatC. whyD. where30、Stephanie _______ going shopping to staying at home. [单选题] *A. prefers(正确答案)B. likesC. preferD. instead。

工商管理专业英语unit2

management hierarchy; they develop plans to implement the goals of top managers and coordinate the work of first-line managers.
Tactical objectives: Objectives that focus on
Key Terms and Concepts
Strategic goals: Goals that focus on broad
organizational issues and aim to improve performance.
Middle managers: Those in the middle of the
Top managers: Those at the highest level of the
organization’s management hierarchy; they are responsible for setting strategic goals, and they have the most power and responsibility in the organization.
Glossary
• informercial: n. A commercial television program or relatively long commercial segment offering consumer information, such as educational or instructional material, related to the sponsor‘s product or service. 商业信息片

工商管理专业英语unit

Business School of Nankai University
Text
Management is needed in every type of organization. An auto plant, a city government, a baseball team, an army, and a school all require management. Every organization has goals. Management entails planning, organizing, coordinating, leading, and controlling resources (land, labor, capital and information) to efficiently reach these goals. The challenges of management include maintaining an organizational structure, developing both long- and short-tem plans, motivating employees, and maintaining quality—a measure of how closely goods and services conform to predetermined standards and customer expectations. To meet these challenges, managers must possess certain skills that enable them to fulfill specific roles. As Bill Gates has demonstrated, when managers possess the right combination of vision, skill, experience, and determination, they can lead an organization to success.

大学工商管理英语教材

大学工商管理英语教材IntroductionIn today's globalized world, English plays a crucial role in various fields, including business management. As a result, universities have developed specialized textbooks to cater to the needs of students studying business administration. This article aims to explore the characteristics and essential components of a comprehensive university-level business management English textbook.Chapter 1: Introduction to Business ManagementThis chapter provides an overview of the principles and concepts of business management. It covers topics such as the functions of management, different management theories, and the importance of effective communication within an organization. Additionally, it includes case studies and real-life examples to illustrate these concepts.Chapter 2: Organizational Behavior and LeadershipThis chapter delves into the study of human behavior within organizations and explores various leadership styles. It covers topics such as motivation, group dynamics, and the role of leadership in achieving organizational success. The chapter also emphasizes the importance of ethical behavior and decision-making in business management.Chapter 3: Marketing ManagementIn this chapter, students learn about the fundamentals of marketing management. It includes topics such as market research, segmenting andtargeting the market, developing marketing strategies, and analyzing consumer behavior. Practical exercises and case studies are provided to enhance students' understanding and application of marketing concepts.Chapter 4: Financial ManagementFinancial management is a crucial aspect of business administration. This chapter introduces students to the basics of financial management, including financial statement analysis, budgeting, and capital investment decisions. It also addresses the importance of financial planning and forecasting for sustainable business growth.Chapter 5: Human Resource ManagementThis chapter focuses on the management of human resources within organizations. It covers topics such as recruitment and selection, training and development, performance appraisal, and employee relations. The chapter also highlights the significance of effective human resource management in building a motivated and productive workforce.Chapter 6: Operations ManagementOperations management is essential for efficient production and service delivery. This chapter explores concepts such as production planning, supply chain management, quality control, and process improvement. Students are encouraged to think critically and apply these concepts to real-world business scenarios.Chapter 7: International BusinessIn today's interconnected world, international business plays a crucial role in the global economy. This chapter provides an overview of international trade, global market entry strategies, cultural considerations, and the challenges of managing multinational corporations. It also discusses the importance of cross-cultural communication and understanding in international business scenarios.Chapter 8: Entrepreneurship and Small Business ManagementEntrepreneurship is the driving force behind innovation and economic development. This chapter introduces students to the fundamentals of entrepreneurship, including opportunity identification, business planning, and risk management. It also emphasizes the unique challenges and opportunities associated with managing small businesses.ConclusionA comprehensive university-level business management English textbook should cover various aspects of business administration, including principles of management, marketing, finance, human resources, operations, international business, and entrepreneurship. By incorporating case studies, real-life examples, and practical exercises, such a textbook can provide students with the necessary knowledge and skills to excel in the field of business management.。

工商管理专业英语(郑琦,华东师范大学出版社) 课后习题及翻译

Unit1二、填词翻译Contingent dynamic conflict compromise interdependent reliance popularity sufficient insights generalize memoirs classic management science behavioral integrate sole1、The managers described their own experiences and tried to (generalize) the principles they believed could be applied in similar situations.管理人员描述了自己的经历和试图推广的原则，他们认为可以应用在类似的情况下。

2、Even today ,a great deal of what we know about management comes from the autobiographies and （memoirs）of men and women who are or have been practicing managers.甚至在今天, 我们所了解的管理学也都出自于那些管理人员的自传和论文集。

3、According to the text ,the three well-established approaches to management thought are the (classical) approach ,which focuses on the task of managing work and organizations ;the (behavioral) approach ,which focuses on the task of managing people;and the (management science)approach,which focus on the task of production and operations.根据本文，管理思想中有三个行之有效的方法，分别是古典方法、行为方法和管理学科学方法，其中古典方法专注于管理工作和组织的任务,行为方法专注于管理人的任务，管理学科学方法专注于生产和运营的任务。

工商管理专业BusinessAdministration

2
专业基础课Major
Courses
(Elementary)
管理统计学Statisticsfor Management
3
市场营销学Marketing
3
危机管理CrisisManagement
2
公共选修课
Public Courses
(Elective)
微积分InfinitesimalCalculus
2
2.5
大学英语8 College Englishlevel8
2.5
实践教学
PracticalTeaching
酒店市场营销策划实训HotelMarketingandPlanningTraining
2
商务谈判实训Business NegotiationTraining
1
学年论文Term Thesis
1
体育4-4 Physical Education4- 4
1
专业基础课Major
Courses
(Elementary)
专业导论ProfessionalIntroduction.
1
管理学Management
3
素质教育课
QualityEducation
大学生礼仪与修养
Etiquette andCultureofCollege students
2
1st Half Total
3
客户关系管理CustomerRelationshipManagement
3
企业运营管理Enterprise Operation Management
3
实践教学
PracticalTeaching
管理学分ManagementCredits

工商管理英语二

工商管理英语二English:As a student majoring in Business Administration, I understand the importance of developing strong communication skills in both English and Chinese. Being able to effectively communicate in English is especially crucial in the global business environment, where many multinational companies use English as the primary language. In addition to mastering technical business and management knowledge, I also aim to enhance my language proficiency through various methods such as attending language exchange events, reading English literature, and practicing speaking with native speakers. By continuously improving my language skills, I believe I can better adapt to the diverse and dynamic business landscape and ultimately achieve success in my career.中文翻译:作为一名主修工商管理的学生，我深知在英语和汉语双语沟通的重要性。

在全球化的商业环境中，能够有效地使用英语沟通尤为关键，许多跨国公司都以英语作为主要语言。

工商管理英语第二章翻译

英语第二章, . , , , a a , .全世界有组织的社会在不同类型的法律制度下运作，可以分为五大类：普通法、民法、社会主义法、伊斯兰法和印度教法。

而这些类别，当然，过于简单化，多重叠，一个公司在不同于自己的法律体系做生意必须借鉴国外法律的周长。

例如，伊斯兰法律系统的支付利息的钱是被禁止的。

, . , . ; a .英美法系国家包括美国、英国和英国前殖民地。

英美法系的主要特征是对司法判决的依赖，这是解决当前案件的优先决定权。

然而，近年来，这些国家正在通过更多的立法，司法规则因此变得越来越成为一个解释法规的问题。

, . . , .大陆法系国家，如法国，西班牙和德国，为系统全面，法律规范了罗马查士丁尼法典。

大多数拉丁美洲国家都采用了这个系统。

法院判决的作用最小化，虽然这是变化的标清这些系统的影响，在普通法国家的法院判决。

. 1917 a ’s . , ,( ) .社会主义制度是建立在马克思卡尔和他的追随者的教义的基础上的。

1917俄国革命之后，沙皇制度是由人民法院工作人员大多由共产党员的系统取代。

最后，正式的法律法规，民事和刑事，（类似于民事法律制度）的发展。

. ’a, a . . .伊斯兰法律制度直接受宗教教义的影响。

伊斯兰法是所谓的伊斯兰教法，有时是执行由穆斯林与世俗化。

当它是主要的法律制度，所有公民都必须服从它，不管他们是否是穆斯林。

对违规行为的惩罚是很快，有时也会受到西方标准的严厉的处罚。

1950 .印度法突出主要在印度，它存在于世俗的法律源于英国的普通法。

它主要涉及家庭和财产继承。

1950年印度从英国独立后，印度法律在这方面的规定。

. . a .这是无法回答的问题，这些法律制度，在最好的。

我们中的大多数人都倾向于在我们国家和文化中使用的系统。

然而，一个成熟的社会的证据，是它愿意质疑和批判自己的系统和尝试的变化和改进，当可能。

:美国的大法律，可以根据几个分类系统进行分段：. ( ). . a a , ( ) . , a .公法与私法。