小米手机市场营销策略与模式分析 英文版 PPT

the marketing strategy of Millet mobile
4) half block half exposed, let a person. Millet mobile engineering machines, seconds
kill over is not eligible to participate in the activities of the rice noodles are spoiling for waiting for the scheduled on September 5. And rules need on September 5, 500 points of rice to be eligible for reservation.
the marketing model of Millet mobile
From the perspective of a before and after the Spring Festival gala advertising, television media has become the Internet giant eat another important marketing domain. Among them, the millet extensive advertising company with Spring Festival gala as a turning point, lei jun, founder of the millet is appeared in the scene of the Spring Festival gala.
support GSM + WCDMA; To support the us GPS and Russian GLONASS two sets of satellite positioning system, support A - GPS; Support WiFi and bluetooth, etc.;
the marketing strategy of Millet mobile
2) start is the first engineering machine. Millet mobile phone formal version has not
been released, it first booking project edition. And millet mobile phone engineering machine adopts seconds kill sold, August 29-31 August for three days, every 200 set limit to 600, official version than the cell phone is 300 yuan.
the marketing strategy of Millet mobile
From the sales promotion to see
1)high profile. Millet mobile phone's founder, lei jun
reputation with its own power and a millet mobile phone looks like apple conference held in Beijing, China on August 16. That highlight the conference has been the attention of the media and mobile phone enthusiasts.
The millet phone marketing strategy and model
background information of Millet company
Millet company was formally founded in April 2010, is a focusing on high-end smartphones independent research and development of mobile Internet companies, located in high-performance mobile fever.
the marketing strategy of Millet mobile
3) make the topic of media hype.
Recently, millet mobile phone was stolen this rumor has been, if the millet mobile phone was stolen some of the originality, estimate the heat of the people will fall in, but if the millet mobile phone is not stolen, can give a millet mobile phone points. About the rumours, millet to date has no official clarification or rumours, it raises the rice with the supporters spat, millet and appear in the sight of Internet users, also give millet mobile phone covered with a layer of "mysterious" color;
three big business of Millet company three big business
Millet mobile phone
Millet mobile phone is a highperformance smart phones, designed for enthusiasts mobile control level.
rounded corners is let it appears simple and relaxed; 2)Screen
4 inches, 854 x 480 resolution can access to the Internet, entertainment, etc. Most people give attention to two or morethings grip feeling;
The feature of the millet mobile phone
5)Price dual-core CPU phones than with other
products, cheap price around 2000; 6)System
independent research and development AndroidMIUI operating system, optimize the improvements of nearly 100;
the marketing strategy of Millet mobile
From product side
1) positioning in the cell phone enthusiasts, it is the first batch of users should have two phones, one of your budget, millet as the cheap phones. 2) product research and development of the "fever" of user participation pattern, it can track meet the needs of users.
The feature of the millet mobile phone
7)Application in accordance with Chinese human application
of users; 8)Innovation
players designed for mobile phones and mobile phone enthusiasts acme issued a smartphone.
The feature of the millet mobile phone
3)Big batteries 1930 mah battery, can be connected to the
450 hours standby, 15 hours of talk, play songs 45 hours, 12 hours watching video, big game 6 hours; 4)Mobile phone signals
1) shape is straight all the touch screen;
2)The CPU use qualcomm 1.5 GHz dual-core processor;
3)Screen for resolution 480 x854 sharp 4 inch LCD screen;
the marketing model of Millet mobile
In broadcasting, millet mobile phone theme advertising in the Spring Festival gala "hey hey" started three minutes before landing a CCTV formally. The advertisement to young people as subject, and to "hey hey" sound throughout the entire AD, is intended to describe: ha ha is 2 B youth, ha ha is bitter B youth, only the hey hey is cattle B youth.
the marketing strategy of Mille
mobile phone price 1999 yuan.
No matter from cost Angle or Angle of worship for apple, the price should be no price cut space. Let people doubt is millet, unlike apple, apple is enough strong brand, also from the ipod to really set up their own image in the public, rather than the iphone. In other words, will give yourself some wiggle room. And, of course, the manufacturer of their products have a strong enough confidence and market analysis, decision making is based on.
4)Using specially designed for the iPhone, Taiwan TPK group production of capacitive touch.
The feature of the millet mobile phone
1)Appearance contracted inside collect, straight and