函电谈判ppt

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相关 AS: Our products enjoy wide popularity 利益方 at your end, and we really want to establish a long and prosperous relationship with you. So if you can guarantee continuing order for 5 years, we will give a lower price.
情景模拟
Firefly Series
B is purchase department manager of Guangzhou
sunny supplies Co. Ltd and his assistant BS are
ushered into the reception room 401 ,Argos hotel Guangzhou where A ,marketing manager of 21ST century medical suppliers and his assistant AS are waiting for them .After introductions and greetings, B
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BS: you may have something here, but the price should not be so high. It would be difficult for our customers to afford this price, and mean a heavy loss to us, not to speak of profit. But on the other hand, some concessions in our price for sizable enough order could be taken into consideration. BS: Please talk about it in detail. AS: If your order reach to 3000 pieces, we are ready to reduce our price by 10%, and if your order amount to 5000 pieces, we may grant you a 15% discount.
Thank you for your watching!
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A: If you can sign a commitment for 3000 pieces for 3 years with us, we can afford a discount of 18%. I ensure we have offered you our best price. And I really hope we can begin our business relationship from this transaction. B: If you can give us a discount of 20% , I am confident that we will be good partner on this position, and this transaction is a good start for our further cooperation.
starts to inquire for the goods he is interested in .
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B: Mr. A , you must have heard of our company, we are one of the largest supplier of medical apparatus and instruments in china. We know your corporation from the 110th canton fair, as I talked to you over the phone that we are interested in your some varieties of dental facilities, they are very populated in our market.
Dialogue of Making an inquiry
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角色安排
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1 2 3 4
A-----AS-----B------
BS------
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B:Oh, it’s very considerate of you. May we take some time to go over your pricelist and have a look at the sample right now?
3
A: Sure, take your time. ( after some time)
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A: well, how about the quantity you wish to order from us? B: According to the situation, 3000 pieces per year is the most suitable choice for our company. It goes without saying that if the price is reasonable, the large volume sales will be easy to reach.
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A: OK, You are a good negotiator. I accept that. B: Great, that’s a deal. After a long negotiation, you must be tired. Now let’s go to have a rest and drink some coffee.
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A: what do you think of our products? BS: well we are interested in some of your items , but it seems that your prices are on the high side. AS: I am sorry to hear that. But you are probably aware that the raw materials have gone up tremendously during the past several months, and our high quality is undoubted.
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A: Thank you for your interest in our products. I have prepared a price-list covering all the items most salable on your market .Here is our price-list and samples.
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BS: It may be unacceptable for us, you know, Chinese market is very prospective, but it is also changing all the time. We just can accept a contract up to 3 years.
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BS: We are sorry to say that your price are not attractive enough for us. Your competitive corporations always give a reduction of 20% for sizable order.
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