麦肯锡—三星竞争对手分析(NOKIA) 共31页PPT资料
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麦肯锡—三星竞争对手分析(NOKIA)共31页
• What is Nokia’s performance trend?
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
are the main drivers?
• How does Nokia organize to enable the JVs and WOFEs to work
together?
• How strong is Nokia’s performance and what are the major
contributors?
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
2
SAMSUNG010605BJ-kickoff2
differentiate its products from its competitors’?
• What customer segments is Nokia targeting at? • In which geographic areas is Nokia strong or weak? • How does Nokia’s product development meet customer requirement? • How do Nokia’s distribution channels differ from its competitors’? • Why does Nokia launch exclusive specialist shops? • How does Nokia provide customer services? • How much does Nokia invest in JVs and WOFEs in China, and what
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
are the main drivers?
• How does Nokia organize to enable the JVs and WOFEs to work
together?
• How strong is Nokia’s performance and what are the major
contributors?
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
2
SAMSUNG010605BJ-kickoff2
differentiate its products from its competitors’?
• What customer segments is Nokia targeting at? • In which geographic areas is Nokia strong or weak? • How does Nokia’s product development meet customer requirement? • How do Nokia’s distribution channels differ from its competitors’? • Why does Nokia launch exclusive specialist shops? • How does Nokia provide customer services? • How much does Nokia invest in JVs and WOFEs in China, and what
麦肯锡—三星竞争对手分析NOKIA
differentiate itself from its competitors?
• How does its current market position help achieve its goal? • What is Nokia’s key product offerings and how does Nokia
Product
Strategy
• Focuses on mobile communication
products and aims to be a total solution
provider in mobile communication
• Regularly introduces consumer-
Source: Nokia Press Release
Implication
• Leader in mobile communication
globally and in China
• Al though a relatively later-
comer to China, has invested heavily in its Chinese business
differentiate its products from its competitors’?
• What customer segments is Nokia targeting at? • In which geographic areas is Nokia strong or weak? • How does Nokia’s product development meet customer requirement? • How do Nokia’s distribution channels differ from its competitors’? • Why does Nokia launch exclusive specialist shops? • How does Nokia provide customer services? • How much does Nokia invest in JVs and WOFEs in China, and what
• How does its current market position help achieve its goal? • What is Nokia’s key product offerings and how does Nokia
Product
Strategy
• Focuses on mobile communication
products and aims to be a total solution
provider in mobile communication
• Regularly introduces consumer-
Source: Nokia Press Release
Implication
• Leader in mobile communication
globally and in China
• Al though a relatively later-
comer to China, has invested heavily in its Chinese business
differentiate its products from its competitors’?
• What customer segments is Nokia targeting at? • In which geographic areas is Nokia strong or weak? • How does Nokia’s product development meet customer requirement? • How do Nokia’s distribution channels differ from its competitors’? • Why does Nokia launch exclusive specialist shops? • How does Nokia provide customer services? • How much does Nokia invest in JVs and WOFEs in China, and what
麦肯锡—三星竞争对手分析(NOKIA)-31页文档资料
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
1
KEY ISSUES TO PROBE - NOKIA
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
3
SAMSUNG010605BJ-kickoff2
mobile
• First office in China in 1985, first JV in China in 1994
Employees History
• 60,000 staff in 130 countries • More than 20 offices in China, 7 JVs, 1 WOFE and 1
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
oriented products with emphasis on
designs and functions
6. Financial performance
• Sales • Profit
1
KEY ISSUES TO PROBE - NOKIA
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
3
SAMSUNG010605BJ-kickoff2
mobile
• First office in China in 1985, first JV in China in 1994
Employees History
• 60,000 staff in 130 countries • More than 20 offices in China, 7 JVs, 1 WOFE and 1
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
oriented products with emphasis on
designs and functions
麦肯锡—三星竞争对手分析NOKIA清华汉魅
differentiate itself from its competitors?
• How does its current market position help achieve its goal? • What is Nokia’s key product offerings and how does Nokia
NOKIA IS RELATIVELY A LATE-COMER TO CHINA; HOWEVER IT HAS GROWN RAPIDLY TO BECOME A MARKET LEADER IN MOBILE COMMUNICATION
Background Location
• Based at Finland, with offices in China, e.g. Beijing • China is Nokia's strategic location because it is
are the main drivers?
• How does Nokia organize to enable the JVs and WOFEs to work
together?
• How strong is Nokia’s performance and what are the major
contributors?
• What is Nokia’s performance trend?
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
• How does its current market position help achieve its goal? • What is Nokia’s key product offerings and how does Nokia
NOKIA IS RELATIVELY A LATE-COMER TO CHINA; HOWEVER IT HAS GROWN RAPIDLY TO BECOME A MARKET LEADER IN MOBILE COMMUNICATION
Background Location
• Based at Finland, with offices in China, e.g. Beijing • China is Nokia's strategic location because it is
are the main drivers?
• How does Nokia organize to enable the JVs and WOFEs to work
together?
• How strong is Nokia’s performance and what are the major
contributors?
• What is Nokia’s performance trend?
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
407 麦肯锡—三星竞争对手分析(NOKIA)
R&D center with over 5500 staff
Employees
History
• Started business in China since 1950s • 1985 saw first office in Beijing, supplying fixed line •
networks Supplied analog NMT 450 system and terminal in 1986 Supplied transmission system, optical cable and electric cables in later 1980s Supplied analog ETACS system and terminals in 1989 Supplied GSM system and terminals in 1990s 4
Product/market
Value chain strategy
Organization & ownership
Financial performance
2
SAMSUNG010605BJ-kickoff2
BACKGROUND INFORMATION
1. Background information 4. Value chain strategy
mobile
• Al though a relatively latercomer to China, has invested heavily in its Chinese business
Business
• Focused product lines with
Nokia network offering mobile, broadband and IP network infrastructure, and Nokia mobile offering mobile handsets
Employees
History
• Started business in China since 1950s • 1985 saw first office in Beijing, supplying fixed line •
networks Supplied analog NMT 450 system and terminal in 1986 Supplied transmission system, optical cable and electric cables in later 1980s Supplied analog ETACS system and terminals in 1989 Supplied GSM system and terminals in 1990s 4
Product/market
Value chain strategy
Organization & ownership
Financial performance
2
SAMSUNG010605BJ-kickoff2
BACKGROUND INFORMATION
1. Background information 4. Value chain strategy
mobile
• Al though a relatively latercomer to China, has invested heavily in its Chinese business
Business
• Focused product lines with
Nokia network offering mobile, broadband and IP network infrastructure, and Nokia mobile offering mobile handsets
推荐-麦肯锡—三星竞争对手分析NOKIA 精品
• What is Nokia’s performance trend?
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year Nhomakorabea• Registered • Number of
capital
employees
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2005? • What are Nokia’s product and value delivery system strategies that
2. Strategy
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year Nhomakorabea• Registered • Number of
capital
employees
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2005? • What are Nokia’s product and value delivery system strategies that
2. Strategy
070麦肯锡_三星竞争对手分析(NOKIA)-PPT文档资料30页
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
1
KEY ISSUES TO PROBE - NOKIA
SAMSUNG010605BJ-kickoff2
CONFIDENTIAL
Mobile Handset Competitor Analysis: Nokia
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2019
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
070麦肯锡—三星竞争对手分析(NOKIA)
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2005? • What are Nokia’s product and value delivery system strategies that
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
are the main drivers?
• How does Nokia organize to enable the JVs and WOFEs to work
together?
• How strong is Nokia’s performance and what are the major
contributors?
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
三星竞争对手分析(NOKIA)
R&D center with over 5500 staff
Employees
History
• Started business in China since 1950s • 1985 saw first office in Beijing, supplying fixed line
networks
• Location • Registered
capital team Equity structure
• Starting year • Number of
employees
• Focus on
– Marketing, advertising and promotion – Distribution (channel and sales force)
• Management • Era analysis •
2. Strategy
5. Organization and ownership
• • • •
Mission Vision Corporate strategy Market position
• Organization structure • Ownership structure
Starting
• First office in China in 1985, first JV in China in 1994 • 60,000 staff in 130 countries • More than 20 offices in China, 7 JVs, 1 WOFE and 1
• Supplied analog NMT 450 system and terminal in
1986
Employees
History
• Started business in China since 1950s • 1985 saw first office in Beijing, supplying fixed line
networks
• Location • Registered
capital team Equity structure
• Starting year • Number of
employees
• Focus on
– Marketing, advertising and promotion – Distribution (channel and sales force)
• Management • Era analysis •
2. Strategy
5. Organization and ownership
• • • •
Mission Vision Corporate strategy Market position
• Organization structure • Ownership structure
Starting
• First office in China in 1985, first JV in China in 1994 • 60,000 staff in 130 countries • More than 20 offices in China, 7 JVs, 1 WOFE and 1
• Supplied analog NMT 450 system and terminal in
1986
麦肯锡—三星竞争对手分析(NOKIA)-PPT精品文档31页
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2019? • What are Nokia’s product and value delivery system strategies that
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
SAMSUNG010605BJ-kickoff2
CONFIDENTIAL
Mobile Handset Competitor Analysis: Nokia
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2019
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
麦肯锡—三星竞争对手分析(nokia)
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
mobile
• First office in China in 1985, first JV in China in 1994
Employees History
• 60,000 staff in 130 countries • More than 20 offices in China, 7 JVs, 1 WOFE and 1
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
including rural areas
Vision
To lead mobile communication through the integration of mobility with internet and the innovation of new service models
Source: Nokia press Release
oriented products with emphasis on
070麦肯锡_三星竞争对手分析
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (源自hanneland sales force)
SAMSUNG010605BJ-kickoff2
• Focused product lines with
Nokia network offering mobile, broadband and IP network infrastructure, and Nokia mobile offering mobile handsets
4
STRATEGY
Nokia's second largest market, second only to US
Investment • Invested more than USD1.7 billion in China
Business Starting
• Two main business units: Nokia network and Nokia
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
2019年三星竞争对手分析(NOKIA)培训课件
• Focus on
– Marketing, advertising and promotion
– Distributห้องสมุดไป่ตู้on (channel and sales force)
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
1
KEY ISSUES TO PROBE - NOKIA
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2005? • What are Nokia’s product and value delivery system strategies that
– Marketing, advertising and promotion
– Distributห้องสมุดไป่ตู้on (channel and sales force)
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
1
KEY ISSUES TO PROBE - NOKIA
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2005? • What are Nokia’s product and value delivery system strategies that
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5. Organization and ownership
• Organization structure • Ownership structure
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
5
SAMSUNG010605BJ-kickoff2
NOKIA POSITIONS ITSELF AS A LEADING PRODUCT AND SYSTEM SUPPLIER IN THE FAST GROWING MOBILE COMMUNICATION INDUSTRY
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
SAMSUNG010605BJ-kickoff2
1986
• Supplied transmission system, optical cable and
electric cables in later 1980s
• Supplied analog ETACS system and terminals in
1989
• Supplied GSM system and terminals in 1990s
are the main drivers?
• How does Nokia organize to enable the JVs and WOFEs to work
together?
• How strong is Nokia’s performance and what are the major
contributors?
R&D center with over 5500 staff
• Started business in China since 1950s • 1985 saw first office in Beijing, supplying fixed line
networks
• Supplied analog NMT 450 system and terminal in
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
3
SAMSUNG010605BJ-kickoff2
NOKIA IS RELATIVELY A LATE-COMER TO CHINA; HOWEVER IT HAS GROWN RAPIDLY TO BECOME A MARKET LEADER IN MOBILE COMMUNICATION
Background Location
• Based at Finland, with offices in China, e.g. Beijing • China is Nokia's strategic location because it is
differentiate itself from its competitors?
• How does its current market position help achieve its goal? • What is Nokia’s key product offerings and how does Nokia
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
differentiate its products from its competitors’?
• What customer segments is Nokia targeting at? • In which geographic areas is Nokia strong or weak? • How does Nokia’s product development meet customer requirement? • How do Nokia’s distribution channels differ from its competitors’? • Why does Nokia launch exclusive specialist shops? • How does Nokia provide customer services? • How much does Nokia invest in JVs and WOFEs in China, and what
Product
Strategy
• Focuses on mobile communication
products and aims to be a total solution
provider in mobile communication
• Regularly introduces consumer-
• What is Nokia’s performance trend?
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
SAMSUNG010605BJ-kickoff2
CONFIDENTIAL
Mobile Handset Competitor Analysis: Nokia
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2019
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on – Marketing,
advertising and promotion
– Distribution (channel
and sales force)
mobile
• First office in China in 1985, first JV in China in 1994
Employees History
• 60,000 staff in 130 countries • More than 20 offices in China, 7 JVs, 1 WOFE and 1
Source: Nokia Press Release
Implication
• Leader in mobile communication
globally and in China
• Al though a relatively later-
comer to China, has invested heavily in its Chinese business
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership