市场营销外文翻译

Keywords - Electronics Commerce, SMEs.
1. Introduction
This research examined the current and future use of the E-Commerce of Small and Medium Enterprises (SMEs) in Chiaபைடு நூலகம்g Mai Thailand.
1.1. Electronic commerce
The support so that SMEs can utilize Information and Communication Technology such as their goods information propagation via internet or adoption Electronic Commerce System instead of purchasing at shops has become another course of action to enhance development of such category of business to boom up. Another factor that can make E-commerce websites successful is the necessity to know those factors affecting to the satisfaction of the E-Commerce's customers group.
1.2. SMEs and E-commerce in Thailand. Small and Medium Enterprises can play a very significant role to push and drive the economy of Thailand since such business can be dispersed or spread to all over its regions and they are easily versatile to adjust conditions to get along well with situations and changes, they are low cost capitals and can enhance absorption of the agricultural labour out of cultivation season and they have become the pool that can bear the new generation labour that is a prevention of labour emigration to seek employment in urban area so the economic growth development in local level can be consequently generated. From SMEs' such importance, the support to have more number of SMEs and facilitate convenience for them to continue their operation are necessary and crucial. At present , the government of Thailand had issued many policies which support the origination and development of SMEs , especially to have more supporting bureaus or
Technology-driven change is revolutionizing every industry, from retail distribution to banking, from manufacturing to publishing and education. The pressure of new technologies (computer, networks, interactive television) combined with increasing customer demands (flexibility, convenience, customization, service, etc.) and hyper-competition (global markets, shrinking product cycles, increasing risk, rapid changes) is requiring companies to redefine their strategies, products and processes. Electronic commerce is supported by one specific set of technologies (intelligent front-ends, public networks such as the Internet and multimedia data) which has an impact on these industries. For the first time, buyers and sellers can communicate directly over an information and data-rich channel. Consumer-oriented industries where service and information playing a large part in buying process are especially affected: banking, travel and retail of commodity
products (handicrafts, books, and furniture) would be good examples. Electronic commerce can be defined as "the buying and selling of information, products, and service via computer network" [12], we would extend the definition by including the "support for any kind of business transactions over a digital infrastructure". The first widely available technologies supporting consumer-oriented electronic commerce are those linked to the Internet (principally the World-Wide-Web). These are mostly used today obviously and will often be used in our example, but this is likely to change in the future to include other technologies. We would consider all interactive media technologies, i.e., the combination of an artificially intelligent device, supporting multimedia data (text, sound, pictures, video, etc.) connected to an open network, for instance, multimedia kiosks and interactive television fit well as electronic commerce channels.
The
Affecting Factors Of Customer's Satisfaction
Ukrit Marang Faculty of Business Administration, Maejo University, Chiang Mai, 50290, Thailand. ukrit@mju.ac.th
For SMEs / E-Commerce Websites In Chiang Mai.
Abstract -At present, Small and Medium Enterprises: SMEs have a very important participation to Thailand's economic mobilization so that the government of Thailand had issued policy of many projects is adoption of E-commerce application instead of buying and selling at the shops' showcase, this is a guideline to enhance a giant leap of development for such category business 1151. However, whether website development in E-commerce system can go successfully or not, it is necessary to know about the factors and the customers' requirement as the principal means so this research had objectives in order to study the satisfaction level of customers group who were using E-commerce websites service to fulfill there needs in various applications such as marketing via internet, design the suitable website structure, design graphic works in order to use it as a guideline in website improvement that responses the customers' requirement most relevantly. The research methodology applied questionnaires distributed among 180 website-customers in Chiang Mai Province, then the collectible data were analyzed, the result appeared that the data responders gave first priority to goods search ability via website while for graphic design requirement, the data responders gave priority about select ability of graphic works on websites which would mostly suit their requirement.