《实用商务英语》Unit8

• 1 While the words Commerce and Business don’t have much difference in English and in fact are largely interchangeable as nouns describing organized profit-seeking activity, there is a difference between e-commerce and e-business. • 2 The first wave of thinking about electronic business was a reaction to the success of Amazon and Dell in selling products over the Internet. • 3 E-business goes far beyond e-commerce or buying and selling over the Internet, and deep into the processes and cultures of an enterprise.
• 4 Dell Computer gets a lot of attention as a pioneering ebusiness today and is the best example of this form of business. • 5 Successful new-businesses can emerge from nowhere. • 6 In the past, the rules of business were simple—beat the competition, squeeze your suppliers and keep your customers in the dark. • 7 Early e-commerce companies have used their understanding of the technology’s potential and the absence of any competition to steal a march and enter markets that would previously have been closed to them, but in future, simply having a good business idea and being technologically smart might not be enough. .
• Ⅲ. Oral practice.
• 1. Listen to Passage 1 again and talk about how to make complaints effectively and how to resolve customer complaints. • 2. Listen to Passage 2 again and add more tips for making complaints.
• Pre-reading Discussion:
• 1. What are the differences between e-commerce and e-business? • 2. Discuss with your partner about the advantages and disadvantages of selling or buying over the Internet.
• Ⅴ. Translate the following sentences into English, using the given words or phrscussion:
• 1. Do you think that security is critical to ebusiness? Why? • 2. What measures can be taken to keep ebusiness safe and secure?
• Ⅰ. Listen to the following song and fill in the blanks with the exact words you have just heard from the recording.
I believe I can fly
• Ⅱ. Listen to the song again and sing along.
实用商务英语
Unit Eight
• • • • • •
Section A Listening and Speaking ★ Complaints and Claims Section B Reading ★ E-business Section C Business Writing ★ E-mails
• Ⅱ. Tell whether the following statements are true (T) or false (F) according to the text.
• Ⅲ. Match each word in Column A with the appropriate definition in Column B. • Ⅳ. Translate the following sentences into Chinese, paying attention to the italicized words and phrases.
• Ⅰ. Listen to Passage 1 carefully and fill in the blanks with the exact words you have just heard from the recording.
• Ⅱ. Listen to Passage 2 carefully and fill in the blanks with the exact words you have just heard from the recording.
• Ⅰ. Answer the following questions according to the text.
• 1. What are the “e-business” activities apart from selling products? • 2. What kind of environment is created by “e-business”? • 3. How does Dell enable the customers to track the progress of their orders? • 4. How long does it usually take for a start-up to finally get a dominant position? • 5. What are the rules of business in the past?
• 电子商务模式
• 根据《联合国国际贸易委员会电子商务示范法》，广 义的电子商务是指利用数据信息进行的商业活动，而 数据信息是指由电子的、光学的或其他类似方式所产 生、传输并存储的信息。狭义的电子商务是指基于互 联网这个平台实现商业交易电子化的行为。 • 电子商务有B2B、B2C、C2C、B2M四类模式。
1. Do you have any experience of complaints or claims? If do, talk about it. 2. Discuss in pairs or groups the common causes for complaints and claims in international trade.
• Ⅳ. Oral practice.
• 1. Listen to Dialogue 6 again, and then role-play the following situation: a businessman from Australia has ordered 500 cases of green tea from Suzhang Tea Company. Upon arrival, 50 cases were found wet. Supposing you are the sales manager of this company, he lodges a claim against you. • 2. Listen to Dialogue 7 again, then make a similar dialogue in pairs.
• New Words • Phrases and Expressions • Proper Nouns
• 1. In brief, you need business acumen coupled with a robust shopping cart software. • 2. It is the powerful business environment that is created when you connect critical business systems directly to customers, employees, vendors, and business partners, using Intranets, Extranets, ecommerce technologies, collaborative applications, and the Web. • .
• 1 E-business is a powerful tool for business transformation that allows companies to enhance their supply-chain operation, reach new markets, and improve services for customers as well as for suppliers and employees. • 2 Traditional network security has focused solely on keeping intruders out using tools such as firewalls. • 3 This piecemeal approach is time-consuming, error-prone, and expensive to build and maintain. Emerging technology provides a new role-based access control infrastructure for all of the enterprise’s e-business applications.
• Ⅰ. Listen to Dialogue or statement 1-5 and choose the appropriate answer to each of the questions. • Ⅱ. Listen to Dialogue 6 and fill in the blanks with the exact words you have just heard from the recording. • Ⅲ. Listen to Dialogue 7 twice and fill in the missing information. For these blanks, you can use the exact words you have just heard or write down the main ideas in your own words.
• Ⅰ. Remember the words, phrases and sentences related to complaints and claims.
• Ⅱ. Imitate and memorize the following dialogues.
• Ⅲ. Discuss the following questions with your partner.