English Presention 如何做English Presention

一场引人入胜的演讲，与一次枯燥乏味的展示的区别通常只在于一些必要的基础知识。

下面的5个注意事项，在每个演讲中都必须兼顾到。

——沪江英语
1. Audience awareness.
1. 观众意识。

The better you know the people in the seats, the better your presentation will be. Too many speakers are self-centered. They design a message that sounds good only to them.
你对坐在观众席上的人越了解，你的讲演就越有效。

这是因为遇到太多以自我为中心的演讲者了，他们所设计的信息模式听起来只会让自己感觉良好。

The audience-centered speaker provides what the people need -- information to help them grow.
以观众为中心的演讲者能提供听众需要的信息，也就是有助听众拓展新思维的信息。

2. Positive preparation.
2. 积极充分的准备。

Do not prepare in fear. Forget worrying about the possibilities of what can go wrong. Instead, think about the positives. Note everything you can’t wait to share. Pinpoint the most powerful aspects of the speech and look forward to releasing them. The audience wants you to succeed. They cannot wait to hear a positive message from you.
别以恐惧的状态准备讲演。

忘掉那些容易出岔子的可能性吧，相反的，多想想积极的方面。

把你迫不及待想要与他人分享的一丝一毫都记录下来。

准确描述讲演中最具力量的部分并带着期待去展示它们。

观众们也希望你成功。

而且他们也迫不及待想从你口中学到有用的信息。

3. Confident content.
3.自信的内容。

Too often we draw our confidence from our delivery style. Listen, that’s overrated. Who cares if an audience is wowed by delivery if no content comes with it?
我们太习以为常地通过讲演的表达方式来展现自己的自信。

请注意，我们对这种方法都评价过高了。

谁会在意，观众的欢呼是因为演讲表达方式吸引、而没有任何实质内容的呢？
The less confident you are with your delivery the more critical it is that you are confident with your content. Know exactly the benefit the audience will receive from the information you share.
你对传递方式的自信心越不足，你对表达的内容质量就会越在意。

你得清楚了解观众能从你分享的内容中获得哪些好处。

Great content never has a bad day. You never pick up and book and say, "This book is in a bad mood!" The content of the book remains the same regardless. Create content that is solid, regardless how "on" you feel any given day.
好的内容编排总是万试万灵。

你永远不会拿起一本书然后说：“这本
书今天心情不好！”其实书的目录仍是毫无用处。

设计一款最可靠的内容目录，无论你在讲演当天的情绪是怎样的。

4. Test technology.
4. 测试技术设备。

Check the microphones, laptop, etc. before the event. Inspect it with enough time to repair it if needed.
检查麦克风，笔记本电脑等等设备，在正式开始之前。

预留充分的时间检查以便必要时的修理。

5. Validate value.
5. 实现价值。

This ties the previous four points together.
这需要把四个关键点联系起来。

Value the audience. Remember that you are talking to people with fears but also with dreams.
重视观众。

请记住，你既带着恐惧发表演说，同时你也带着自己的梦想在发声。

Value preparation. Don’t try to wing it but don’t over prepare, thinking it will make you perfect.
重视准备。

别想着浑水摸鱼，但也不要准备得过度充分，别以为这样就能让你的演讲完美无瑕。

Value content. Have a clear message that cannot be missed. Make it practical so it can be immediately applied.
重视内容，要注意哪个不能错过的信息，好好实践它这样才能立即被运用起来。

Value technology. If PowerPoint strengthens the message use it; if it doesn’t then don’t. Only use technology that will enhance your presentation.
重视技术设备。

如果PPT能有助信息的传递，那就使用它；如果不能，那就别使用。

只有利用技术设备才能为你的演讲锦上添花。

If you focus on the first four areas then the fifth -- validate value -- will be guaranteed. You will know what you are going to say, whom you are saying it to, and why you are sharing it.
如果你重视了前面四个要点然后留意第五个——实现价值，那么价值也就能保证实现了。

你就会知道接下来准备表达的内容，你的听众，还有你想要分享这些信息的理由。

对一位观众而言，他最多只会用15秒钟来判断你的演示是否值得一听。

如果你浪费了这15秒，你的观众就会开始神游四海或者掏出手机开始发短信。

Here's how to begin a presentation so that your audience really sits up and takes notice.
以下是如何做演示的一点技巧，能使你的观众们打起精神并集中注意。

1. Have somebody else introduce you.
1.让其他人来介绍你。

Don't waste time explaining who you are and why you're there. Write a short (100 word) bio and a short statement (50 words) of what you'll be talking about. If you were invited to speak, have whoever invited you read this information to the audience. If you called the meeting yourself, put that information in the invite.
不要浪费时间解释你是谁以及你来干什么。

对你将要讲的东西写一段简短的介绍（大约100字左右）和陈述（大约50字）。

假如你是受邀前来的，让邀请你的那个人来为观众读这段介绍。

假如是你自己召开了这次会议，就把那些信息写在邀请函里。

2. Do not tell a "warm-up" joke.
2.不要说暖场笑话。

I have no idea how the "warm-up joke" became part of conventional business wisdom. Most of the time, the "joke" consists a weak attempt at situational humor (like "why are these meetings always on Monday?") that merely communicates that you're nervous and unsure of yourself. The rest of the time, the "joke" is a long story with an obvious punch line that tries everyone's patience.
我不知道为什么暖场笑话成为了传统商业智慧的一部分。

大部分情况下，暖场笑话只是对即兴幽默的一种微弱尝试（比如“为什么这种会议总在礼拜一呢？”），这仅仅说明了你很紧张并且对自己缺乏自信。

除此之外，如果暖场笑话是一个笑点明显又拖拖拉拉的长故事的话，那就是在挑战观众的耐心了。

3. Do not begin with "background."
3.不要用“背景介绍”开场。

Many presentations begin with a corporate background that's intended to build credibility. (Example: "Our company has 100 years of expertise!") The problem here is that at the start of a presentation nobody cares about your company. You're asking them to translate your background information into something that's meaningful to them and their business. Why should they bother?
许多演示都以企业背景信息开场，试图以此来建立信任（比如：“本公司是百年老店！”）。

问题是，在演示的开始，根本没人在意你的公司。

你在试图迫使他们将你的背景信息翻译成某种对他们和他们的公司有意义的东西。

他们凭什么要这么做？
4. Open with a startling and relevant fact.
4.以一个令人吃惊的相关事实开场。

To get an audience focused on what you're going to tell them, you must first break through the "mental noise" that causes their attention to waver. This is best accomplished by a slide showing a fact that is new to the audience and important enough to capture their attention. Build the rest of your presentation to answer the business questions that this initial fact has raised in their minds.
要让观众关注于你将要告诉他们的东西，你必须突破那些会导致他们注意力动摇的“精神噪音”。

做到这一点最好的办法就是用一张幻灯
片展示一个对观众而言前所未闻而又有重大意义的东西来抓住他们的注意力。

你接下来的演示就要回答那些由最初的事实吸引了观众眼球的相关商务问题。

PPT十大黄金法则&万能技巧等你来学
Here are two samples presentations to help explain these points:
以下是两个例子，它们能解释上述的观点：
BAD:
错误的方式：
"Hi, I'm John Doe from Acme and I've been working in the widget industry for 20 years. And boy, has it been an exiting time (just kidding!) Acme is the industry leader in widgets with over a million satisfied customers!! I'm here today to talk to you about how we can help you save big money on your purchases of high quality widgets."
“嗨，我是来自Acme的XXX，我在配件行业工作已经20年了。

伙计们，是不是激动人心啊（开个玩笑）！Acme是配件业的行业领袖，拥有一百万忠实用户！我今天来这儿是为了向你们展示我们公司将如何在购买高质量配件方面为贵公司节省成本。

”
BETTER:
更好的方式：
"Yes, one million dollars." (Pause.) "That's how much money you're losing every year because of widget failure. Fortunately, there IS a better way and I'm going to explain how you can easily save that money rather than waste it."
“没错，一百万美元。

”（停顿）“那是每年你们因为配件收购上的失败而损失的钱。

所幸的是，你们有更好的选择，而我接下来就要为你们解释你们能通过什么办法轻松地节省下那笔钱，而不是浪费掉。

”Needless to say, the slides in the above example are simplistic. The "better" example could probably be made more visually rich, perhaps with an illustration of money going down a drain (along with the $1m). 毫无疑问，以上展示的幻灯片都过于简单了。

“更好的”那个例子可以做得更具有视觉效果，或许能做成钱币从排水管排走的图片。

（保留原来的100万字样）
What's important here is that you realize why the surprising and relevant first slide is far more likely to capture the audience's attention than the typical rambling intro.
重要的是你必须意识到为什么惊人而又与观众有关的幻灯片比起那种典型的闲聊式的介绍更能够抓住他们的注意力。

Please note that the "startling and relevant" fact need not be an attempt to generate fear. The fact could just as easily be about possible
opportunity, the achievement of a long held goal, or something else that inspires. As long as it's surprising and relevant, the audience will listen. 请记住，所谓的“惊人而又相关”的事实并不是要营造恐惧。

这个事实可以是可能的机会、长期目标的实现，或者其他启发性的东西。

只要它们足够惊人并与听众密切相关，他们会认真听的。