2020年高考英语外刊时事命题阅读理解：“李佳琦们”直播“带货”成为电商平台购物新趋势
[精]2020高考英语热点话题-直播带货-附相关单词人物素材范文
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2020 高考英语热点话题- 直播带货:附相关单词/ 人物素材/ 范文随着新冠疫情缓解，复工复产后，湖北联手抖音：13 市长直播带货百亿流量助力重启，取得非常好的效果中央政治局召开会议强调，“保持线上新型消费热度不减”。
“直播带货”、线上团购、在线教育⋯⋯疫情防控期间，线上新型消费方式不断涌现，在一定程度上弥补了线下消费的不足，起到了扩内需、促消费的作用，并展现出强大的生命力。
那么，“网红带货”和用英文怎么说呢？网红带货网红：social media influencerHe is not only a social media influencer, but also a teacher. 他不只是个网红，还是个教师。
很多时候，我们都会把某个行业的意见领袖简称为：KOL ，也可以表达网红的意思。
eg:Belling says influencer marketing was critical from day one, whenpopchips was just a little indie brand that could.Belling 说，网红带货从第一天起就至关重要，当时popchips 还只是一个小的独立品牌。
直播直播：live streamThis is a wonderful live stream.这是一场精彩的直播。
相关词汇：网红直播：live video streaming / network broadcast网络主播：network anchorlive stream 直播live 表示：现场直播stream 表示：流量eg:Let's watch the live stream together!我们一起看直播吧！相关热词e-commerce live streaming 电商直播direct broadcasting room 直播间online platform 网络平台social media 社交媒体Tik Tok 抖音purchasing power 购买力fan economy 粉丝经济live streaming economy 直播经济limited edition 限量发售anchorman / '?? k?m?n/ 男主播anchorwoman / ' ?? k?w?m?n/ 女主播streaming online 在线直播key opinion leader 网红KOLnew media 新媒体follow / unfollow 关注/ 取关hit the LIKE / thumbs up 点赞reward function 打赏功能flood / explode the screen 刷屏social network / networking 社交网络attract followers 圈粉小拓展：“明星代言”英语可以说成celebrity endorsement endorse / ?n 'd?s/ v. 代言；宣传endorsement n. 代言开箱直播：unboxing live stream 美妆直播：beauty live stream 穿搭直播：fashion live stream相关人物口红一哥——李佳琦The 27-year-old Li Jiaqi 's maverick sales technique has won him the nickname "Lipstick Brother No 1". Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.27 岁的李佳琦特立独行的销售技巧为他赢得了“口红一哥”的称号。
2020年高考英语外刊时事命题阅读理解李佳琦们直播带货成为电商平台购物新趋势
Game Changers of E-Commerce“李佳琦们”直播“带货”成为电商平台购物新趋势LI JIAQI knows how to get an audience's attention. “All you girls! All youSunday the his during live-streaming marathon girls!”the 27-year-old shoutsevening ahead of this year's Double Eleven Shopping Festival.Over the next six hours, Li presents a mix of products to his viewers, ranging pillows. Each time, he briefly ) (天鹅绒from facial essences (精华) to velvet: 话术)introduces the new item and then follows up with a direct sales pitch (“Buy it —just buy it! It looks super, super, super good!”Taylor compared low-budget with appears Li's live stream simple and influencer online However, evening at headline Swift's show the party. theprobably had a greater impact on this year's festival than the American pop star.More than 36 million people tuned in to watch Li sell his wares that evening. Inthe month leading up to the shopping festival, Li's promotion drove over onebillion yuan in sales on Taobao Live.Companies have been using online influencers to promote products on Chinese e-commerce platforms for a few years now. In 2018, Taobao Live had aturnover (营业额) of over 100 billion yuan, a 400 percent increase over theprevious year. The popularity has continued to grow over the past 12 months.The rise of commercial live streaming is partly based on convenience. Consumers can buy any product during live streaming with just a couple of tapsand swipes (刷). Without live streaming features, they may call off the purchaseif an item description does not provide enough information.Women aged between 25 and 35 make up the majority of live stream viewers.They see the live-streamer as a powerful influencer as well as a peer they can trust.Buying products based on the recommendations of those they have been followingfor some time is a choice they have learned to trust.When all else fails, nothing beats discounts. To attract a larger customer base,brands will surprise viewers with limited-time discounts or lucky draws (幸运抽奖). Those tricks help to persuade consumers to shop through live streaming asthey are guaranteed to buy products with better deals.Despite that, several gaffes (失态行为) have emerged recently in which live-streamers were accused of misleading consumers by promoting overratedproducts. Li himself was involved in an embarrassing incident. He attempted tofry an egg on a “nonstick pan”during a live stream, only to find the egg glued tothe bottom of the pan.For now, there is ambiguity (不明确) over how live-streamers should takeresponsibility for their broadcasts. However, consumers are quick tomakejudgements. “I don't plan to stop watching Li's live streams, but I'll check hisrecommendations and do my own research instead of making the purchasestraightaway,”said an online consumer.（选自Sciencemag）1. According to the article, which of the following statements aboutTaobao Live is true?A. It is the first e-commerce platform launched in China.B. It sold 20 billion yuan worth of product in 2017.C. It is targeted at middle-aged Chinese women.D. It has gained in popularity since last year's Double Eleven.2. According to the article, why does live streaming work so well inselling a product?A. ①②③①②④B.C. ①③④D. ②③④①Because e-commerce platforms are strictly supervised by the government.②Because detailed information about the product is provided during livestreaming.③Because influencers are believed to make an honest evaluation of the product.④Because consumers are usually able to buy the product at a lower price.3. What can we infer from the article?A. Li Jiaqi became an online influencer of international fame after this year'sDouble Eleven.B. Commercial live streaming has discouraged consumers from making impulse purchases.C. Recent live-streaming gaffes might urge the government to pay more attention to e-commerce platforms.D. Li Jiaqi might have lost a large number of followers after he failed to promote a so-called nonstick pan.译文：李佳琪知道如何引起观众的注意。
2024届高三英语二轮复习时事语法填空(含答案)
语法填空李佳琦为直播言论当众道歉最近，电商名人、直播界主播李佳琦在他的直播上发表不正当的言论，引发热议，几个小时后，李佳琦发表了道歉声明，许多人认为李佳琦言论不恰当，没有同理心。
这一争议引发了广泛的批评，公众要求李佳琦为自己的行为道歉。
9月11日上午李佳琦向粉丝和公众发表致歉声明，承认他让大家失望了。
阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
On the morning of September 11th, e-commerce personality and live streamer Li Jiaqi issued an apology statement to his fans and the public.In his apology, Li Jiaqi said he 1.______(deep) regretted his recent actions and words, which he felt had disappointed his fans and the public. He stated that he had been 2. ______ (silence) for some time because he was reflecting 3. ______ his behavior and trying to understand how he could have let things go so wrong.Li Jiaqi went on to say that he recognized his responsibility as a public figure to always uphold high standards and ethical(道德) principles. He admitted that he had not lived up to these 4. ______(expectation) in the recent past and promised to do better in the future.The apology statement 5. ______ (issue) hours after a controversy(争议) broke out over Li Jiaqi's recent behavior on his live stream, which many felt was inappropriate and insensitive. The controversy sparked widespread criticism and calls for Li Jiaqi 6.______(apologize) for his actions.Li Jiaqi's apology was met with 7. ______ (mix) reactions from the public. Some expressed understanding and 8. ______(forgive) , while others felt that the apology was too late. However, many also expressed hope 9.______ Li Jiaqi would learn from his mistakes and become 10. ______ better person going forward.阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
高考英语专项训练04 网络购物
专项训练04 网络购物一、语法填空李佳琦“花西子”事件Traditional Chinese brands have recently made a strong comeback thanks to a livestreaming controversy over the quality of products and ___________ people were working hard enough to afford them.Chinese brands that have faded in _____________(popular) due to a lack of marketing and online presence seized the opportunity __________(show) they could deliver value-for-money quality goods.Domestic brands were put under the spotlight after China's top online sales host Li Jiaqi questioned whether people had worked hard enough to get a pay rise, during a livestreaming session on Taobao Live, Alibaba's livestreaming platform, ________Sept 9. A follower had earlier commented that a Chinese cosmetic brand's eyebrow pen and two refills priced at 79 yuan ($10.8) is too expensive.Bee & Flower, a shampoo brand founded in 1985 and once a household name in China, ___________(introduce) a 79-yuan set of two large bottles of shampoo and a large bottle of hair conditioner, which quickly attracted people's attention.Feigua, a livestreaming sales data provider, said the number of followers of Bee & Flower's account on Douyin, the Chinese version of TikTok, started to soar on Sept 11. On Friday, it had attracted a record 559,000 followers. Sales generated during one livestreaming session exceed 25 million yuan.Other Chinese brands also started to promote themselves on social media and asked people to give them a chance __________(prove) themselves.People showed particular interest in Super 28, a detergent brand _________(found) in 1950. Three humble middle-aged factory employees of the company began a livestream on its official Douyin account on Wednesday. The trio wanted to seize the opportunity to revive the brand, ________ clearly knew little about selling products on social media. Viewers had to teach them how to list products during the livestreaming sessions.The next day, their sincerity and the quality of the company's products had helped the brand's Douyin account attract more than 1.61 million followers, with all available stock _________(sell) out on that day.Many netizens said they were surprised to see that some of the brands and products that were popular during their childhood still existed. Some brands gained further respect after followers learned that the parent companies had donated money and goods to help China win the War of Resistance Against Japanese Aggression (1931-45). Many of the brands, including Bee & Flower and Super 28, announced that they would not livestream on Monday, the 92nd anniversary of the September 18 Incident that marked the start of Japan's _________(invade) of China. They also asked people to remember history and cherish peace.词汇学习：seize the opportunity to do sth...______________________be put under the spotlight __________________attract people’s attention_________________promote oneself on social media _________________二、话题阅读ATo be honest. I’ve been missing the online shopping experience in China since I moved to the US four years ago. So when I noticed Shein becoming mainstream in the US over the past few years, I though, Great! I finally have a Taohao replacement! So I went on my first Shein journey in August 2022.But somewhere along the way, I started questioning why I enjoy this particular kind of shopping, and also what it means for an e-commerce platform to offer endless deals.To be fair, there are Shein purchases that I’ve really enjoyed, like a $2 nylon watchband that feels better than my original Apple Watch band. I also think people should be able to choose quantity and price over quality, because the idea of demanding that people only buy premium products feels unrealistic.But as it turns out, I’ve finally started to see through the illusion (错觉) of Shein-like platforms. To get these occasional incredible deals, you are encouraged to shop much more than is necessary or even reasonable. This illusion has worked for a long time and for a lot of people, including me! But it’s become harder and harder to ignore the environmental consequences of my purchases, and the ways in which platforms trick people into buying more and more.And I don’t think I’m the only one experiencing that awakening. Broadly speaking, I think society is slowly but surely shifting toward recognizing the climate impact of mass-produced cheap goods. While these conversations have yet to happen as widely and furiously in China, companies like Taobao and Shein will inevitably have to answer the question of whether their business model is sustainable for everyone—or only for themselves. So where are they beading from here? There’s certainly a lot of soul-searching for the industry to do.And I’m doing some soul-searching of my own.1．Why does the author mention a “$2 nylon watchband”?A．To compare it with her original band.B．To persuade readers to buy it.C．To show her satisfaction with Shein.D．To show its cheapness.2．What does the underlined word “premium” mean in the third paragraph?A．High-quantity.B．Expensive.C．High-quality.D．Original.3．What do the customers tend to do with the illusion of Shein-like platforms?A．They get incredible products on sale.B．They often buy much more than what they need.C．They ignore the environmental impacts.D．They are tricked into buying more and more reasonable products.4．What is a consequence of endless deals in e-commerce platforms?A．Environmental harm. B．Price reduction. C．Energy shortage. D．Worldwide starvation.BLivestreaming (直播) through channels such as Amazon Live and QVC is an increasingly popular way to sell goods online. It usually lasts between 5 and 10 minutes, and someone promotes a product. Viewers can then readily buy it by clicking on a link.We analyzed 99,451 sales cases on a livestream selling platform and matched them with actual sales cases. In terms of time, that is equal to over 2 million 30-second television advertisements.To determine the emotional (情绪的) expression of the salesperson, we used two deep learning models: a face model and an emotion model. The face model discovers the presence or absence of a face in a frame (镜头) of a video stream. The emotion model then determines the probability that a face is exhibiting any of the six basic human emotions: happiness, sadness, surprise, anger, fear or disgust. For example, smiling signals a high probability of happiness, while an off-putting expression usually points toward anger.We wanted to see the effect of emotions expressed at different times in the sales cases so we counted probabilities for each emotion for all 62 million frames in our database. We then combined these probabilities with other possible aspects that might drive sales—such as price and product characteristics—to judge the effect of emotion.We found that, perhaps unsurprisingly, when salespeople show more negative emotions-such as anger and disgust—the volume of sales went down. But we also found that a similar thing happened when the salespeople show high levels of positive emotions, such as happiness or surprise.A likely explanation, based on our research, is that smiling can be unpleasant because it lacks true feelings and can reduce trust in the seller. A seller’s happiness may be taken as a sign that the seller is gaining interests at the customer’s expense.5．What can we know about the livestreaming in the first paragraph?A．It damages the physical economy.B．It helps to sell the products abroad.C．It helps big companies promote all goods.D．It is very convenient for the buyers to buy goods.6．How did the researchers get the findings?A．By analyzing previous data.B．By referring to a theory.C．By giving some examples.D．By concluding different views7．What does the underlined word “off-putting” mean in paragraph 3?A．Surprising.B．Delighting.C．Displeasing.D．Embarrassing.8．Which of the following could be the best title for the text?A．Livestreamers Sell Products SuccessfullyB．Expressions Affect Selling Products OnlineC．Emotions and Faces: What’s the DifferenceD．Smiling Can Increase the Sales in Reality三、话题语法填空专项训练04 网络购物四、语法填空李佳琦“花西子”事件Traditional Chinese brands have recently made a strong comeback thanks to a livestreaming controversy over the quality of products and whether people were working hard enough to afford them.Chinese brands that have faded in popularity due to a lack of marketing and online presence seized the opportunity to show they could deliver value-for-money quality goods.Domestic brands were put under the spotlight after China's top online sales host Li Jiaqi questioned whether people had worked hard enough to get a pay rise, during a livestreaming session on Taobao Live, Alibaba's live streaming platform, on Sept 9. A follower had earlier commented that a Chinese cosmetic brand's eyebrow pen and two refills priced at 79 yuan ($10.8) is too expensive.Bee & Flower, a shampoo brand founded in 1985 and once a household name in China, introduced a 79-yuan set of two large bottles of shampoo and a large bottle of hair conditioner, which quickly attracted people's attention.Feigua, a livestreaming sales data provider, said the number of followers of Bee & Flower's account on Douyin, the Chinese version of TikTok, started to soar on Sept 11. On Friday, it had attracted a record 559,000 followers. Sales generated during one livestreaming session exceed 25 million yuan.Other Chinese brands also started to promote themselves on social media and asked people to give them a chance to prove themselves.People showed particular interest in Super 28, a detergent brand founded in 1950. Three humble middle-agedfactory employees of the company began a livestream on its official Douyin account on Wednesday. The trio wanted to seize the opportunity to revive the brand, but clearly knew little about selling products on social media. Viewers had to teach them how to list products during the livestreaming sessions.The next day, their sincerity and the quality of the company's products had helped the brand's Douyin account attract more than 1.61 million followers, with all available stock sold out on that day.Many netizens said they were surprised to see that some of the brands and products that were popular during their childhood still existed. Some brands gained further respect after followers learned that the parent companies had donated money and goods to help China win the War of Resistance Against Japanese Aggression (1931-45).Many of the brands, including Bee & Flower and Super 28, announced that they would not livestream on Monday, the 92nd anniversary of the September 18 Incident that marked the start of Japan's invasion of China. They also asked people to remember history and cherish peace.词汇学习：seize the opportunity to do sth...抓住机会做某事be put under the spotlight 被置于聚光灯下attract people’s attention吸引人们的注意力promote oneself on social media 在社交媒体上宣传自己五、话题阅读1．C 2．C 3．B 4．A【来源】浙江省七彩阳光联盟2022-2023学年高二下学期4月期中英语试题【导语】这是一篇夹叙夹议的文章。
2020年高考(实用类文本阅读)热点话题精练：网络直播
2020年高考（实用类文本阅读）热点话题精练：网络直播一、阅读下面的文字，完成1-3题。
材料一；“星空”大学生网络文化工作室打造的“星声”直播平台，围绕学生，服务学生，根据学生的需求和建议征集各期主题。
“直播平台主播是从各学院挑选出的10名辅导员，邀请学校知名教授担任主讲嘉宾进行话题讨论，现场解答学生们的疑惑，拉近师生距离，加强双方的交流与沟通，助力学生成长成才。
”该工作室负责人说道。
“有幸参与了辅导员网络直播这种全新方式的活动，尝试着一种全新的手段与同学们交流和互动。
高校辅导员要心怀真爱、付出真心，从学生的实际需要出发开展网络思政教育的创新工作，思政教育才能符合青年大学生的‘口味’。
”参与直播的辅导员程抗说道。
“辅导员通过直播为我们答疑解惑，形式新颖，很有吸引力，接地气，拉近我们和辅导员之间的距离。
”来自物信院的刘琪玮说。
（摘编自《湖南师范大学：辅导员网络直播搭建师生成长桥梁》，2017年6月8日人民网）材料二；2016年Q3中国在线直播用户观看在线直播原因调查材料三；目前，网络直播呈现出一种值得警惕的不良趋势：内容越奇葩，关注度就越高，由此刺激各路主播苦思冥想、损招尽出。
有的网络主播为了吸引粉丝费尽心思，甚至不择手段。
还有少数平台为了快速发展，传播低俗信息，屡屡挑战道德与法律的底线。
有媒体报道，15岁的小王为了吸引更多的粉丝和获得礼物，相约小伙伴一同直播翻越铁路护网。
此种行为触犯了法律，不仅将自身置于危险之地，更对行车安全和旅客安全造成隐患。
针对网络直播乱象，自2016年12月1日起，国家网信办实施《互联网直播服务管理规定》，对于直播资质、内容管理、信用体系等提出了具体要求，给规范互联网直播服务划定了底线。
（摘编自《清除网络直播“恶趣味”》，2017年1月15日《经济日报》）材料四；继闪亮登场“一带一路”文艺晚会之后，国家一级演员、北方昆曲剧院演员邵天帅，梅派传人、北京京剧院青年演员白金在2017年5月16日开了一场网络直播。
2020高考英语热点话题“直播带货” 附相关单词、人物素材、范文
2020高考英语热点话题“直播带货”: 附相关单词、人物素材、范文“直播带货”可以说是现今中国备受关注又极具发展潜力的新兴行业。
随着新冠疫情缓解，复工复产后，湖北联手抖音：13市长直播带货百亿流量助力重启，取得非常好的效果。
中央政治局召开会议强调，“保持线上新型消费热度不减”。
“直播带货”、线上团购、在线教育……疫情防控期间，线上新型消费方式不断涌现，在一定程度上弥补了线下消费的不足，起到了扩内需、促消费的作用，并展现出强大的生命力。
那么，“网红带货”和用英文怎么说呢？网红带货网红：social media influencerHe is not only a social media influencer, but also a teacher.他不只是个网红，还是个教师。
很多时候，我们都会把某个行业的意见领袖简称为：KOL，也可以表达网红的意思。
eg:Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.Belling 说，网红带货从第一天起就至关重要，当时popchips 还只是一个小的独立品牌。
直播直播：live streamThis is a wonderful live stream.这是一场精彩的直播。
相关词汇：网红直播：live video streaming / network broadcast网络主播：network anchorlive stream 直播live 表示：现场直播stream 表示：流量eg:Let\\\\\\\\\'s watch the live stream together!我们一起看直播吧！你成绩不好不是因为笨，是缺少一套系统、高效的提分方法！赶快识别二维码听课吧 每人仅有1次机会！e-commerce live streaming 电商直播direct broadcasting room 直播间online platform 网络平台social media 社交媒体Tik Tok 抖音purchasing power 购买力fan economy 粉丝经济live streaming economy 直播经济limited edition 限量发售anchorman /’æŋkəmæn/ 男主播anchorwoman /’æŋkəwʊmən/ 女主播streaming online 在线直播key opinion leader 网红KOLnew media 新媒体follow / unfollow 关注/ 取关hit the LIKE / thumbs up 点赞reward function 打赏功能flood / explode the screen 刷屏social network / networking 社交网络attract followers 圈粉小拓展：“明星代言”英语可以说成celebrity endorsementendorse /ɪn’dɔs/ v. 代言；宣传endorsement n. 代言开箱直播：unboxing live stream美妆直播：beauty live stream穿搭直播：fashion live stream口红一哥——李佳琦The 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname "Lipstick Brother No 1". Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.27岁的李佳琦特立独行的销售技巧为他赢得了“口红一哥”的称号。
【精读精析】2020年高考英语时事热点外刊新闻做阅读理解+长难句分析：互联网5G时代(包含答案解析)
导读信息科技发展瞬息万变，4G网络似乎才刚刚渗透到每个人的生活中，5G 时代却已接踵而来。
国家工信部与各大运营商合力推进5G网络的发展，在不久的未来5G网络将进入到每个人的生活中。
阅读理解China will continue to refine its policies and beef up support to speed up commercial use of the 5G network, an official with the country’s top industry regulator said on Tuesday.Wen Ku, a spokesman for the Ministry of Industry and Information Technology, said the ministry will continue to support the development of the superfast fifth-generation wireless technology by telecom carriers and encourage local authorities to come up with more support policies.“We will also encourage the coordination between related businesses with different sectors to explore the in-depth application of the technology,”he said. He noted that products related to the 5G network, including systems, chips and terminals, are almost ready for commercial use, and the technology will be extensively（广泛地）used in key areas such as industrial Internet and connected car technology that ties computers on the vehicles to WiFi.Chen Zhaoxiong, vice-minister of industry and technology, said that the development of the 5G network could give rise to massive opportunities in industrial growth and job creation.The ministry will make continuous efforts to promote the use of 1000Mb broadband connections and expand the coverage of fiber-optical broadband services, he said. Meanwhile, the ministry will upgrade telecom networks and operation systems by the end of November to ensure that mobile phone users nationwide can switch service carriers without changing phone numbers, he said. He explained that it could require substantial（大量的）efforts as it involved the upgrading of operation systems of a total of 1.6 billion users in the country.In the meantime, a “floor-price”will be set for low-income and elderly populations to further promote mobile networks, he said. In order to better protect the rights of consumers, the number of service packages offered by the telecom carriers will be trimmed（削减）by more than 15 percent this year, according to Wen. Carriers are also required to make public all their service packages and make them all available for the users, he added. “We will step up investigations on wrongdoings so that consumers can see their telecom bill plain and clear,”he said.China has expanded the download speed of mobile broadband sixfold compared with five years ago, while the charges for broadband connections and mobile Internet were down by 90 percent, according to the Ministry of Industry and Information Technology.China’s digital economy reached a total volume of 31 trillion yuan ($4.5 trillion), or 34.8 percent of its GDP, in 2018, according to the ministry.1. Which of the following best explains “beef up”underlined in Paragraph 1?A. Appeal.B. Strengthen.C. Obtain.D. Focus.2. What can you know about the 5G network from the text?A. It is already widely used in commerce.B. Its charges are higher than former networks.C. Its download speed is sixfold faster than former networks.D. Its development could bring more chances in job creation.3. What can be a suitable title for the text?A. Efforts Made for 5G NetworkB. The Advantages of 5G NetworkC. Support Boosted for 5G NetworkD. The Rapid Development of 5G Network4. According to paragraph 4, Chen Zhaoxiong’s attitude towards the 5G network is _____.A. PositiveB. DoubtfulC. UncaringD. Disappoving参考答案及解析：1.B 从第一段“beef up support to speed up commercial use of the 5G network”的不定式to speed up看出beef up的语意偏向是strengthen。
【精读精析】2020年高考英语时事热点外刊新闻做阅读理解+长难句分析：互联网5G时代(含答案解析)
导读信息科技发展瞬息万变，4G网络似乎才刚刚渗透到每个人的生活中，5G 时代却已接踵而来。
国家工信部与各大运营商合力推进5G网络的发展，在不久的未来5G网络将进入到每个人的生活中。
阅读理解China will continue to refine its policies and beef up support to speed up commercial use of the 5G network, an official with the country’s top industry regulator said on Tuesday.Wen Ku, a spokesman for the Ministry of Industry and Information Technology, said the ministry will continue to support the development of the superfast fifth-generation wireless technology by telecom carriers and encourage local authorities to come up with more support policies.“We will also encourage the coordination between related businesses with different sectors to explore the in-depth application of the technology,”he said. He noted that products related to the 5G network, including systems, chips and terminals, are almost ready for commercial use, and the technology will be extensively（广泛地）used in key areas such as industrial Internet and connected car technology that ties computers on the vehicles to WiFi.Chen Zhaoxiong, vice-minister of industry and technology, said that the development of the 5G network could give rise to massive opportunities in industrial growth and job creation.The ministry will make continuous efforts to promote the use of 1000Mb broadband connections and expand the coverage of fiber-optical broadband services, he said. Meanwhile, the ministry will upgrade telecom networks and operation systems by the end of November to ensure that mobile phone users nationwide can switch service carriers without changing phone numbers, he said. He explained that it could require substantial（大量的）efforts as it involved the upgrading of operation systems of a total of 1.6 billion users in the country.In the meantime, a “floor-price”will be set for low-income and elderly populations to further promote mobile networks, he said. In order to better protect the rights of consumers, the number of service packages offered by the telecom carriers will be trimmed（削减）by more than 15 percent this year, according to Wen. Carriers are also required to make public all their service packages and make them all available for the users, he added. “We will step up investigations on wrongdoings so that consumers can see their telecom bill plain and clear,”he said.China has expanded the download speed of mobile broadband sixfold compared with five years ago, while the charges for broadband connections and mobile Internet were down by 90 percent, according to the Ministry of Industry and Information Technology.China’s digital economy reached a total volume of 31 trillion yuan ($4.5 trillion), or 34.8 percent of its GDP, in 2018, according to the ministry.1. Which of the following best explains “beef up”underlined in Paragraph 1?A. Appeal.B. Strengthen.C. Obtain.D. Focus.2. What can you know about the 5G network from the text?A. It is already widely used in commerce.B. Its charges are higher than former networks.C. Its download speed is sixfold faster than former networks.D. Its development could bring more chances in job creation.3. What can be a suitable title for the text?A. Efforts Made for 5G NetworkB. The Advantages of 5G NetworkC. Support Boosted for 5G NetworkD. The Rapid Development of 5G Network4. According to paragraph 4, Chen Zhaoxiong’s attitude towards the 5G network is _____.A. PositiveB. DoubtfulC. UncaringD. Disappoving参考答案及解析：1.B 从第一段“beef up support to speed up commercial use of the 5G network”的不定式to speed up看出beef up的语意偏向是strengthen。
【英语考点】2020高考英语热点话题“直播带货”：附相关单词人物素材范文
【英语考点】2020高考英语热点话题“直播带货”：附相关单词人物素材范文随着新冠疫情缓解，复工复产后，湖北联手抖音：13市长直播带货百亿流量助力重启，取得非常好的效果。
中央政治局召开会议强调，“保持线上新型消费热度不减”。
“直播带货”、线上团购、在线教育……疫情防控期间，线上新型消费方式不断涌现，在一定程度上弥补了线下消费的不足，起到了扩内需、促消费的作用，并展现出强大的生命力。
那么，“网红带货”和用英文怎么说呢？网红带货网红：social media influencerHe is not only a social media influencer, but also a teacher.他不只是个网红，还是个教师。
很多时候，我们都会把某个行业的意见领袖简称为：KOL，也可以表达网红的意思。
eg:Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.Belling 说，网红带货从第一天起就至关重要，当时popchips 还只是一个小的独立品牌。
直播直播：live streamThis is a wonderful live stream.这是一场精彩的直播。
相关词汇：网红直播：live video streaming / network broadcast网络主播：network anchorlive stream 直播live 表示：现场直播stream 表示：流量eg:Let's watch the live stream together!我们一起看直播吧！相关热词e-commerce live streaming 电商直播direct broadcasting room 直播间online platform 网络平台social media 社交媒体Tik Tok 抖音purchasing power 购买力fan economy 粉丝经济live streaming economy 直播经济limited edition 限量发售anchorman /’æŋkəmæn/ 男主播anchorwoman /’æŋkəwʊmən/ 女主播streaming online 在线直播key opinion leader 网红KOLnew media 新媒体follow / unfollow 关注 / 取关hit the LIKE / thumbs up 点赞reward function 打赏功能flood / explode the screen 刷屏social network / networking 社交网络attract followers 圈粉小拓展：“明星代言”英语可以说成celebrity endorsementendorse /ɪn’dɔs/ v. 代言；宣传endorsement n. 代言开箱直播：unboxing live stream美妆直播：beauty live stream穿搭直播：fashion live stream相关人物口红一哥——李佳琦The 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname 'Lipstick Brother No 1'. Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.27岁的李佳琦特立独行的销售技巧为他赢得了“口红一哥”的称号。
2020高考语文作文热点素材：直播带货
2020高考语文作文热点素材：直播带货现如今高考备考已经进行一段时间了，为了帮助考生更好的备考，下面由小编为你精心准备了“2020高考语文作文热点素材：直播带货”，持续关注本站将可以持续获取高考资讯！2020高考语文作文热点素材：直播带货【一】主播带货，还得带上法律责任3月31日，中国消费者协会发布《直播电商购物消费者满意度在线调查报告》。
调查发现，从目前直播电商销售商品过程中出现的问题性质来看，主播夸大和虚假宣传、有不能说明商品特性的链接在直播间售卖，这两点被提到的次数比较多。
此外，有37.3%的消费者在直播购物中遇到过消费问题，但是仅有13.6%的消费者遇到问题后进行投诉，还有23.7%的消费者遇到问题并没有投诉。
近年来，主播带货、网红带货可谓成了热门，在一些网红的直播促销下，很多商品销量大增，很短时间内成交量即可达到几十万元乃至上百万元，给商家带来了可观收益，也让粉丝们感受到了网红的热度。
但应认识到，主播带货不应仅仅是带货那么简单，其理当对消费者权益负责。
主播带货通常是指主播在平台直播推荐产品，并给出购买链接，推荐观看者购买的行为。
一般来说，主播可能是明星，还有可能是网红，很多网红直播所销售的商品价格均很低。
然而，看似对消费者利好的主播带货，却暗含很多隐患。
如一些消费者通过这种方式所购买的商品存在质量问题。
而此前一位当红主播在带货不粘锅时，突然粘了锅，引来争议一片。
根据有关法律规定，这些主播显然不能只是带货而已，而应对自己所推荐的商品质量承担相应法律责任。
虽然网红直播与传统的明星代言有所区别，但不能因此否定其在推销商品过程中的地位和应承担的法律责任。
网红或明星直播带货的行为完全符合替商家宣传商品并因此获利等要件，依然属于代言人或推荐人。
对此，广告法明确规定，广告代言人是指在广告中以自己名义或者形象对商品、服务作推荐、证明的人。
广告代言人在广告中对商品、服务作推荐、证明，应当依据事实，符合法律、行政法规规定，并不得为其未使用过的商品或者未接受过的服务作推荐、证明。
近年来直播带货越来越受欢迎英语作文
直播带货：新时代的购物狂潮In recent years, live streaming e-commerce has become increasingly popular, revolutionizing the way people shop and interact with brands. Dubbed as the "new retail revolution," this trend has taken the world by storm, as more and more consumers turn to their screens for an engaging and convenient shopping experience.The rise of live streaming e-commerce can be attributed to several factors. Firstly, the pandemic-induced lockdowns forced many people to stay at home, leading to a surge in online shopping. As people spent more time on their devices, live streaming platforms became an ideal medium to reachout to them and offer a more interactive shopping experience.Secondly, live streaming allows influencers and celebrities to showcase products in a more authentic and engaging manner. By providing real-time feedback and demonstrations, they can create a sense of trust andurgency among viewers, who are often swayed by their recommendations and endorsements.Moreover, live streaming e-commerce offers a more personalized shopping experience. Unlike traditional e-commerce platforms, where products are static and缺乏互动, live streaming allows viewers to interact directly with sellers, ask questions, and even negotiate prices. Thislevel of engagement and personalization is highly appealing to modern consumers, who value convenience andcustomization in their shopping experiences.However, the rise of live streaming e-commerce has also presented some challenges. One of the biggest concerns isthe authenticity of products being sold. With so many influencers and sellers promoting their own brands and products, it's difficult for consumers to discern between genuine and fake items. This issue is exacerbated by thelack of regulations and oversight in this emerging industry. Despite these challenges, live streaming e-commerce shows no signs of slowing down. As technology continues to evolve and more platforms enter the market, the competition is becoming fiercer, leading to more innovative andengaging content. In turn, this is driving even more consumers to embrace this new form of shopping, making livestreaming e-commerce a key driver of the retail industry in the 21st century.In conclusion, live streaming e-commerce has emerged as a powerful force in the retail industry, revolutionizing the way people shop and interact with brands. Itspopularity can be attributed to several factors, including the rise of online shopping, the authenticity and engagement offered by influencers and celebrities, and the personalized shopping experience it provides. While challenges remain, the future of live streaming e-commerce looks bright, with more innovations and competitions expected to drive its growth even further.**直播带货：新时代的购物狂潮**近年来，直播带货越来越受欢迎，它改变了人们的购物方式和与品牌的互动方式，被誉为“新零售革命”。
直播带货英语作文400字
直播带货英语作文400字English Response:Live Streaming E-commerce: A New Trend in Shopping.Live streaming e-commerce, also known as live commerceor live shopping, has become increasingly popular in recent years. It combines the excitement of live video with the convenience of online shopping, creating a unique and interactive shopping experience for consumers.Imagine this: You're scrolling through your socialmedia feed and come across a live stream featuring your favorite celebrity showcasing the latest fashion trends. They're interacting with viewers in real-time, answering questions, and demonstrating how to style different outfits. As you watch, you can't help but feel drawn in by theenergy and enthusiasm of the host.Suddenly, they announce a special discount exclusivelyfor viewers of the live stream. Without hesitation, you click on the link provided and make a purchase right then and there. It's as if you're shopping with a friend, except this friend happens to be a fashion expert with insider knowledge and exclusive deals.Live streaming e-commerce has revolutionized the way we shop, making it more interactive and entertaining than ever before. It's no longer just about browsing through products on a website; it's about being part of a community and participating in live events where you can engage with hosts and fellow shoppers.One of the key advantages of live streaming e-commerce is its ability to create a sense of urgency and FOMO (fear of missing out). When you see a product being showcasedlive and know that it's only available for a limited time or in limited quantities, it creates a sense of excitement and motivates you to make a purchase before it's too late.Moreover, live streaming e-commerce allows for instant feedback and reviews from other viewers, helping you makemore informed purchasing decisions. If you're unsure about a product, you can simply ask the host or see what others are saying in the chat, providing a level of transparency and authenticity that traditional online shopping lacks.In addition to fashion, live streaming e-commerce has also expanded into other industries such as beauty, technology, and home goods. Whether you're looking for the latest makeup trends, gadget reviews, or home decor inspiration, there's likely a live stream out there catering to your interests.In conclusion, live streaming e-commerce offers a dynamic and engaging shopping experience that is reshaping the retail landscape. It's a trend that's here to stay, and as technology continues to evolve, we can expect even more innovative features and experiences in the world of live commerce.中文回答：直播带货，购物新趋势。
近年来 直播带货大火英语作文
近年来直播带货大火英语作文English: In recent years, live streaming e-commerce has become incredibly popular in China, with celebrities, influencers, and ordinary people alike turning to this medium to sell products directly to consumers. This trend, known as "live commerce" or "live selling," allows viewers to tune into live broadcasts where hosts showcase and promote products, interact with viewers in real-time, answer questions, and ultimately drive sales. The appeal of live streaming e-commerce lies in its ability to create a sense of urgency and FOMO (fear of missing out) among viewers, who are often enticed by limited-time offers, special discounts, and exclusive deals. Moreover, the interactive nature of live commerce allows for a more engaging and personalized shopping experience compared to traditional e-commerce platforms. As a result, many brands and retailers have begun to leverage live streaming to boost sales, increase brand awareness, and foster relationships with consumers. This booming trend has not only revolutionized the way people shop online but also reshaped the digital marketing landscape, paving the way for a new era of social commerce.中文翻译: 近年来,在中国直播带货已经变得非常流行，名人、网络红人和普通人都利用这种媒介直接向消费者销售产品。
18 直播带货-2022年高考英语最新热点时文阅读
2022年高考最新热点时文阅读-直播带货题型主要内容1阅读理解88岁农民直播带货，赚钱为妻子支付医疗费2阅读理解博物馆网络直播成功，带给互联网和博物馆双赢3阅读理解网上发布赞助照片来赚钱的“网红”陡然增多引来专家担心4语法填空直播购物介绍01（2022·广东高州·高二期末）While watching videos on Douyin one day, I came across a very unique profile（轮廓）: an 88-year-old farmer livestreaming trendy products in a rural setting. I clicked his page and saw that he was livestreaming because he needed to cover his wife's medical expenses. Curious, I decided to contact him and learn more about his story.Now a retired farmer, Wu relies on government subsidies（补贴）. One rainy day, he returned to his rundown one-floor cottage in the suburb of Henan province and found his wife lying on the ground in great pain. She had broken her leg and lost the ability to walk.A great burden befell this already poverty-stricken family. The medical expenses for Wu's wife are about 800 yuan per month. Her daughter, a mother of three and a housewife, has no means of supporting Wu financially. As a heavy user on Douyin, Wu's daughter thought that perhaps they too could try livestreaming as a way to help their family. With a 9.9 yuan phone holder, they began livestreaming on Douyin, and Wu became one of the oldest livestreamers on the platform.Every day, Wu livestreams for a total of six hours, separated into morning and afternoon sessions. With a broad smile and soothing（宽慰的）voice, he explains the products on his table, which range from water bottles, makeup removers and vegetables to traditional Chinese clothing that Wu himself wears in front of the camera. Thousands of viewers are drawn in by his moving story and amiable（和蔼的）personality. They refer to him dearly as "my uncle Wu" or "Laoxiang".During my interview with him, Wu would laugh warmly. His strong Henan dialect was sometimes hard to understand, but his tone was full of comfort and optimism. "I enjoy livestreaming. One day, one of the viewers came to visit me. I was so happy." Wu spoke about the friendships he made after becoming a livestreamer, and his voice was so contagious（感染力的）that it put a smile on my face.He also does not avoid showing affection for his wife: "I will buy her good food when I have the money." I am moved by his ability to see the optimistic side of life despite being struck by hardships and his resilience（坚韧）sailing through the low tides of life.1．What happened to Wu's family?A．They lost the chance to get subsidies.B．Wu was forced to retire from his job. C．Wu's wife was unable to walk.D．Wu suffered a severe disease.2．Why did Wu start livestreaming?A．To support his daughter.B．To promote trendy products.C．To share his story with viewers.D．To pay his wife's medical bills.3．What attracted viewers to Wu?A．His good nature and touching story.B．The high quality of his products.C．His rich experience in front of the camera.D．His detailed explanation of products. 4．Which of the following best describes Wu?A．Confident and modest.B．Open-minded and responsible.C．Helpful and sociable.D．Cheerful and humorous.02（2022·福建龙岩·高一期末）On March 14, Bai Xuesong, a guide at the Beilin Museum in Xi’an, northwest China’s Shaanxi province, hosted a live broadcast displaying the collections at the museum, which attracted over 300,000 viewers.Bai has become a hit on the Internet ever since he started giving tours of the museum collections through live streaming videos on February 23. After viewing his broadcasts, many netizens expressed a desire to visit the museum when it reopened after the COVID-19 outbreak.It is estimated that more than 30 museums in China, including the National Museum of China and the Dunhuang Academy China, have hosted live broadcasts on online platforms during the epidemic (流行病), each gaining over 10 million viewers in one day. The Gansu Provincial Museum, one of the museums that have been exploring online platforms and using them, attracted as many as 900,000 viewers at one point in its live broadcasts, more than half of its total viewers last year, according to the deputy curator (副馆长) of the museum. As a result, the number of fans of the official online store of the museum on the e-commerce platform Taobao has grown to 25,000, with sales of related products seeing a huge increase.“Cooperation between museums and Internet platforms is beneficial to both sides,” said Huang Yang, vice professor with the cultural heritage and museology (博物馆学) department of the Nanjing Normal University. He said that while museums need to use live broadcasts to spread culture, Internet giants need the resources that museums possess to provide high-quality content for users.5．What does the word “displaying” underlined in paragraph 1 mean?A．Exploring.B．Showing.C．Selling.D．Advertising. 6．What made Bai Xuesong popular on the Internet?A．His live broadcasts.B．His collection of art.C．His ability to make videos.D．His knowledge of the Internet.7．What do the numbers in paragraph 3 show?A．The popularity of online stores.B．The development of Chinese museums.C．The success of live broadcasts of museums.D．The importance of online platforms in China.8．What can we infer from the last paragraph?A．There are two sides to every story.B．Experience is the mother of wisdom.C．Never rise early without proper benefit.D．Working together can create a win-win situation.03（2021·福建·厦门一中高二阶段练习）Australian experts have expressed concerns that too many millennials (千禧一代) are hoping to use their social media accounts to build their careers.Their concerns follow the sudden rise in “insta-celebrities” who make money by posting sponsored (赞助的) photos online. For the lucky few who are not only talented photographers but also good-looking and business-savvy (有商业头脑的), making money off social media isn’t impossible.Instagram is flooded with social media professionals paid to promote products and services.However, social scientist Lauren Rosewarne, from the University of Melbourne, says that in reality, there are far fewer people making money off the platforms than one may think.She said many young Australians were getting sucked in by the appeal of making money on platforms like Instagram, describing it as “totally unrealistic “and extremely difficult to do.” Young people are hoping to be famous in numbers that were simply not there 20 years ago, Rosewarne told the Australian Broadcasting Corporation (ABC) on Saturday. “There are some people who can make fortunes out of monetizing (使具有货币性质) their Instagram posts, but that is not the norm.”She said it was up to parents and schools to discourage students from seeking Insta-fame, as many believe it is a possible career choice. “There’s the warning for parents; this is not a normal or even common occurrence that you can monetize your Instagram account.”Meanwhile Toni Eager from Australian National University said social problems could arise from spending too much time with social media.“Where do the insta-celebrities go ... to separate the life people see on Instagram from their actual normal life?” Eager said. “All of a sudden, people own your private life.”9．Why is there a rise in “insta-celebrities”?A．Many young people want to be photographers.B．Many people see it as a shortcut to making money.C．People want to socialize by sharing photos online.D．Instagram offers a reliable career choice.10．What does the underlined phrase “getting sucked in” in paragraph 4 probably mean? A．Benefiting from something.B．Becoming involved in something.C．Taking advantage of something.D．Being satisfied with something.11．What message does the author convey by quoting Lauren Rosewarne?A．Young people today are more business-savvy than-ever.B．Young people are becoming less interested in internet fame.C．Instagram is not a good platform to promote new products.D．It’s a bad idea for young people to try earning money on Instagram.12．What problem does Toni Eager think overuse of social media could cause?A．An over-reliance on Instagram.B．A loss of personal privacy.C．Inability to appreciate life.D．The desire to monetize one’s Instagram account.04（2022·广东阳江·高二期末）阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
李佳琦79英语阅读
李佳琦79英语阅读China's top online sales host Li Jiaqi apologized on Monday after he blamed viewers who found the price of an eyebrow pen expensive, that they were not working hard enough to make more money during a live-streaming session.9月10日，中国顶级直播带货主播李佳琦因在一次直播中指责观众觉得眉笔价格昂贵，是因为认为他们没有努力工作赚更多的钱的言论而道歉。
Li, the famed "Lipstick King" who has about 75.76 million followers on Taobao Live, Alibaba's live-streaming platform, was making a pitch about an eyebrow pen on Saturday evening. He then read out a comment from a viewer saying the product including two refills priced at 79 yuan ($10.8) has become more expensive.李佳琦是著名的“口红一哥”，在阿里巴巴旗下的直播平台淘宝直播上拥有约7576万粉丝。
他在直播中读了一名观众的评论，称这款售价79元（10.8美元）的产品（包括两支笔芯）变得更贵了。
Li seemed to be upset about the comment and said the price of the product has remained unchanged over the years.李似乎对这一评论感到不满，并表示该产品的价格多年来一直未变。
直播带货-中考英语最新热点时文阅读(含答案)
中考英语最新热点时文阅读-直播带货01Dmitry Doronin, a doctoral student from Russia, is keen（热衷的）to share his experience in rural villages in Zhejiang with his 1.4 million followers online.Since Dmitry started to live in the countryside last August, the 32-year-old has created hundreds of video clips that record the relaxing lifestyle in Hengzhang village, Lishui city. “The rice is grown in the fields together with fish, which helps to increase local agricultural（农业的）products,” said Dmitry, while introducing products from Hengzhang village on the popular Chinese short-video platform Douyin. Besides filming videos, Dmitry also enjoys working with farmers in the fields, doing activities such as planting vegetables and feeding chickens.Living in a village provides him with unique experiences, he says, quite different from busy life in big cities, such as Shanghai, where he studies. And he has been a pleasant surprise to the villagers as well. Villager Bao Mingyue, 76, says, “To our surprise, the young Russian not only knows how to cook Chinese food but is interested in working in the fields.”Because of the outbreak of COVID-19, the sales of local agricultural products had dropped rapidly, so Dmitry volunteered to help sell the products in his videos. In a few months, 10, 000 kilograms of oranges, 4,000 kilograms of dried sweet potatoes and 300 kilograms of honey had been sold.“Thanks to his videos, it seems that more tourists have come to visit our village,” says 72-year-old Pan Xianyu, who is very pleased to see the great changes in her hometown. Dmitry loves his country life. “In the countryside, you can immerse（沉浸）yourself in the traditional way of life and understand this country better,” he says.According to Dmitry, some Russians’ opinions about China are still out of date, although China has progressed greatly. “I would like to become a people-to-people envoy（使者）of friendship between the two countries by using the Internet,” he says.1．It can be learnt from the passage that Dmitry ________.A．has lived in the countryside for years B．is good at catching fishesC．gets much attention on the Internet D．sells farmers’ products in Russia2．The underlined word “unique” probably means “________”.A．common B．special C．similar D．hard3．The purpose of Paragraph 4 and Paragraph 5 is to ________.A．show Dmitry’s influence on Hengzhang villageB．advise people to buy the products of Hengzhang villageC．make more tourists interested in Hengzhang villageD．explain why the sale of sweet potatoes dropped4．Dmitry hopes to help Russians to ________.A．improve their lives more quickly B．have a better understanding of China C．study Chinese traditional way of life D．make rapid progress in farming02Nowadays the live-streaming(直播)industry has become an important platform(平台)for selling products in China. More and more business owners are turning to live-streaming platforms such as Douyin and Kuaishou, as well as Taobao, to show and sell their products in real time.One of the most famous live-streamers is 28-year-old Li Jiaqi, whose selling skills were excellent, so people called him “Lipstick (口红) Brother No. 1”. He, once a common person in Yueyang, Hunan, now has more than 40 million fans on Douyin. And it is reported that he has a net worth (净资产) of $5 million up to now. On March 26th, 2020, Li Jiaqi also gave away 1,000,000 yuan to China Social Assistance Foundation (中华社会救助基金会) to help fight COVID-19.What makes him so successful? First of all, he has very sharp eyes in choosing products which are really good-looking and easy to use. Another point is that he is very strict with the standard of products. In one of his live-streaming sales he sold 15,000 lipsticks within five minutes. In September 2018, he challenged the world record of “people who put lipsticks on the largest number of people in 30 seconds” and became the world-record holder. On Double Eleventh Day, 2018, he even beat Ma Yun in lipstick sales. Unlike many beauty live-streamers, he always shows the lipsticks he is selling on his lips, rather than his arms.“It seems quite easy to have live-streaming sales, but actually it doesn’t. There are 389 live-streaming sales 365 days a year and each live-streaming sale lasts more than 6 hours,” said Li Jiaqi. “The overnight success is created by nothing but many years of hard work.”5．What do more and more business owners do to sell their products?A．They cut down the prices of the productsB．They turn to live-streaming platforms.C．They show their products in big shopping malls.D．They ask more people to try the products for free.6．Why was Li Jiaqi called “Lipstick Brother No. 1”?A．Because he has a net worth of $5 million.B．Because he has many amazing selling skills.C．Because he used to be a shop assistant in Yueyang.D．Because he has more than 40 million fans on Douyin.7．When did Li Jiaqi challenge the world record and become the world-record holder?A．In September 2018.B．On Double Eleventh Day, 2020.C．On March 26th, 2020.D．On Double Eleventh Day, 2018.8．Which is the best title of this article?A．A famous shop assistant B．Popular live-streamingC．A well-known live-streamer D．Crazy fans of live-streaming03The Ministry of Human Resources and Social Security announced in May, 2020 that it added 10 new jobs to the occupation list. One of them was “Internet marketers” who promote goods sales through live-streaming. The products they sell range from daily goods such as lipsticks and cooking pans to cars and houses.Last month, in March, top live-streaming salesgirl Wei Ya sold Xinjiang cotton products and made over 20 million yuan in just one hour. She did it for free just to show her love for our country. Another time, in April last year, she sold a rocket technology company’s rocket launching serviceto a satellite service company within minutes, at a price of 6 million dollars.Another blogger, Li Jiaqi, in one of his live-streaming sales, sold 15,000 lipsticks within five minutes. Unlike many beauty bloggers, he always demonstrates the lipsticks he’s selling on his lips, rather than his arms. His special sales technique has won him the nickname “Lipstick Brother No.1”.________ Andrea Fenn says that the market is getting crowded. “Early adopters were able to get results with live-streaming activities because it was quite new and fresh. Now there are thousands of live-streaming and consumers are starting to wonder why we have gone back to a communication activity that looks much like a 1990s telemarketing show. I am seeing more and more companies failing to increase sales through live-streaming because of consumer “fatigue.” he said.9．Li Jiaqi is called “Lipsticks Brother No.1” because________.A．selling lipsticks is a top-down effortB．Andrea Fenn gives him the nicknameC．he is the first man to sell lipsticks for ladiesD．he has special sales technique to sell lipsticks10．What does the underlined word “fatigue” in the last paragraph mean in Chinese?A．疲劳B．激情C．需求D．怀疑11．Which of the following sentences can be put in the blank in the last paragraph? A．Surely, everyone will succeed.B．However, not everyone will succeed.C．Luckily, everyone likes live-streaming activities.D．Surprisingly, live-streaming is like telemarketing show.04“Shoes from Italy will make your legs look thinner and longer …”In a small room, Zhang Man is describing the products to buyers who are watching herlivestream (直播). She sells more than 100,000 pairs of shoes in just ten minutes.Zhang Man is one of the people who sell products through livestrearming. It has become a new way of buying and selling products in China these years.Mi Sitian is a new mom from Lanzhou, Gansu Province. She is a fan of livestream shopping. For her, it is a time-saving and easy way of shopping.“I can hardly find the time to go to stores after having a baby.” she said. “I only have some free time at nigh to watch livestreaming on the Internet.”Also, livestream shopping makes it possible for her to communicate with the sellers face to face. “It’s just like shopping in the real stores,” she said. For sellers, livestreaming helps them sell more products. _________ It encourages those poor people to sell their products by livestreaming. Han Mei, for example, a fruit farmer from Linyi, Shandong Province began to sell his products online and had 90,000 fans. She got 1.1 million yuan by selling fruit through livestreaning in a few months.Seeing what the Chinese market is doing with livestreaming, many other countries are ready to adopt it. Livestreaming is sure to be popular outside of China.12．At the beginning of the passage, ZhangMan is busy _________.A．talking with friends B．shopping onlineC．selling shoes D．taking a photo13．Mi Sitian hardly goes to stores because she _________.A．doesn’t like going shopping B．doesn’t have enough moneyC．needs to take care of her baby D．hates talking with people face-to-face 14．The best sentence for the missing part may be _________.A．Many people begin to sell their products online.B．Even the Chinese government sees it as a way to help farmers out of poverty (贫困).C．It helps people to have many fans.D．Livestreaming is becoming more and more popular.15．This passage may come from _________.A．a story book B．an advertisementC．an economy (经济) magazine D．a book report05China’s shopping festival, known as “Double 11” as it falls on Nov.11th, hit a historic high in 2021.The total sales of Tmall（天猫）, and JingDong reached 349.1 billion yuan, keeping increasing year by year. Behind these huge figures are the livestreaming（视频直播）users or followers.According to Questmobile, which is a professional big data（数据）intelligence services provider in China, KuaiShou and other livestreaming platforms（平台）rose to 574 million.Influenced by the COVID-19, many businesses had to stop their sales in off-line stores. To meet their business goals during these hard times, many chose to livestream to improve their business.One of the leading makers of small things in kitchen is a good example. The company not only added a number of short videos each day to introduce their products, but also shared the menus that were good for health. “The results of our livestreaming shows have been well beyond expectations.” Kang Li, a manager When people have to stay at home, away from their friends and loved ones, they turn to livestreaming to reach out to the world. For them, which will give them the sense of being “in the moment”. Even as users, they can also communicate immediately with live streamers by commenting（评论）Like it or not, livestreaming is possibly becoming a more and more important part in China for both business and daily life.16．What is the purpose of Paragraph 2?A．To introduce some popular livestreaming platforms in China.B．To report data on the development of livestreaming in 2019.C．To show that Chinese people spend too much time on livestreaming apps.D．To show that livestreaming is becoming increasingly popular in China.17．What do Paragraph 3 and Paragraph 4 mainly talk about?A．Livestreaming can take the place of off-line stores.B．Many businesses turned to livestreaming platform to improve their sales.C．Livestreaming platforms faced challenges during the COVID-19. D．Livestreaming platforms made changes to their services.18．Which of the following can be put in the .A．Livestreaming not only makes people live better, but also is good for business. B．Livestreaming is not only a new but also an important tool for many businesses. C．Livestreaming is not only a new tool for many businesses, but also for family. D．Livestreaming changes our business, but it can’t change our life.19．How does the author feel about the future of livestreaming?A．Hopeful.B．Uncertain.C．Worried.D．Doubtful.参考答案：1．C2．B3．A4．B【分析】本文主要讲述了俄罗斯的博士生德米特里·多罗宁热衷于在网上与140万追随者分享他在浙江农村的经历，通过发布视频帮助农民销售农产品，并且希望通过自己的努力使得俄罗斯人更好地了解中国。
非连文本阅读“直播带货的电商”练习及答案
阅读下面的材料，完成18-20题。
（10分）材料一：直播带货，是指通过一些互联网平台，使用直播技术进行近距离商品展示、咨询答复、导购的新型服务方式，或由店铺自己开设直播间，或由职业主播集合进行推介。
2019年以来，各大电商平台纷纷推出直播带货模式。
足不出户在直播平台上边看直播边下单，成为许多消费者的新选择。
受新冠肺炎疫情的影响，许多地方产品滞销，近期100多位县长、市长走进直播间为当地产品“代言”，央视公益直播为湖北带货超亿元，携程联合创始人梁建章直播6场带货1亿元……商务部大数据监测显示，今年一季度电商直播超过400万场。
直播带货频上热搜，“买它买它买它”俨然成为当下的网络热词。
（摘自2020年4月30日《工人日报》）材料二：下面图表是针对“电商直播”问题的问卷调查数据材料三：抗疫让大量经济活动按下“暂停键”，不乏声音担忧消费下滑对中国经济的影响。
但失之东隅，收之桑榆，直播以一种全新方式弥补了疫情对线下消费的抑制。
一方面，虽然人们出门变少了，但日常生活刚需未减，反而随着居家时间增长，萌生了更多消费欲望。
一方面，直播销售的产品愈发丰富，小至零食，大至火箭，只有想不到，没有找不到。
主播们的现身说法和即时互动，更打破了过去看图购物的模糊，极大增强了商品的感染力。
非常时期，商家销售方式应时调整，人们消费习惯迅速改变，这种强大的自适应能力，从一个侧面反映出中国经济强大的韧性与活力，也给了我们更多抵御风险的底气。
（摘自2020年4月20日《北京日报》）18.下列对材料有关内容的理解，不正确．．．的一项是（）。
（3分）A.直播不再是职业主播的专利，政府官员、商界大佬、普通商家均可参与其中。
B.今年一季度电商直播超过400万场，表明直播带货帮助我国经济走出了困境。
C.直播销售的产品种类丰富，琳琅满目，能够极大程度满足消费者的购物需求。
D.与过去的看图购物相比，主播的现身说法与即时互动显得更清晰，更具感染力。
19.阅读材料二，请对直播带货的电商提两点建议。
2020年高考英语时事热点外刊新闻做语法填空：文化输出之李子柒On a Hunt for Simpl
一、外刊阅读做高考语法填空：On a Hunt for Simple BeautyI woke, as if from a dream, only (1)______ (find) myself staring at a blank video screen on my laptop with the clock telling me that, somehow, nine minutes had miraculously passed. I had been idly flipping (漫无目的地快速翻动) through my Facebook feed (2)_____ I came across a video posted by a friend. I decided to have a look, and within a few seconds, was fascinated by the lush (草木茂盛的) visuals and the uncomplicated narrative (叙述). The video follows a young woman through her day as she gathers ingredients for sumptuous (丰盛的) meals from deep in the countryside of Sichuan province. Each episode presents a slice of life that few people —especially those of us huddling (挤成一团) inside a big city —could ever imagine. Li Ziqi’s videos have been impressing audiences since her debut (首次亮相) in 2015. She has amassed (积累) a sizable following on both YouTube and Weibo —8 million and 19 million respectively. Comments on YouTube range from complimenting the videos for their beauty and peacefulness, (3)______ admiring the natural talent of this young woman. As we have come to expect, however, Li has her critics. Some people suggest that the camerawork is too professional to be the work of a one-woman crew. There are others who complain that the videos present an idealized view of (4)______ is in reality a hard life in the countryside in one of the poorer regions of China. (5)_______ these questions are valid, and important for our understanding of what these videos portray, the criticism probably misses the mark in many ways. The story of Li Ziqi’s life reads like a Chinese novel.(6)_______(Orphan) at a young age, Li lived for a time with her stepmother, from whose abuse she fled to her grandparents’ home in the remote foothills of Sichuan. After some time, she decided to go to the city to seek her fortune. When Li was only 14, her grandfather died and she returned to care for her elderly grandmother. Since then, she has been living in the rugged (地势崎岖的) environment (7)______ (rely) mostly on the skills passed down from her grandparents. Li’s story is one of hard work, determination and filial piety (孝道). It is a lesson that teaches us not to look down on those (8)______ ______ manual labor is their only means of survival or to take anything for granted. Promoting a way of life that is anything but idle is something we would all do well to remember (最好记住) regardless of our social or economic standing. The critics (9)______ have reasons to doubt Li’s work, but they cannot deny that these videos are a beautiful testament (证明) to the ingenuity (心灵手巧), artistry, talent and authentic (本真的) vision of thisimpressive young lady. Any good story is touched with magic —(10)________ imperfections there might be. However, it does us no good to lose sight of the truth of the story, by going on some miserable hunt for its flaws.二、参考答案：1. to find2. when3. to4. what5. While/Although/Though6. Orphaned7. relying8. for whom9. may 10. whatever三、重点讲解：blank1. [ +sheet, page ] 无字的；未写字的a blank sheet of paper一张白纸He tore a blank page from his notebook.他从笔记本上撕下一页空白纸。
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Game Changers of E-Commerce“李佳琦们”直播“带货”成为电商平台购物新趋势LI JIAQI knows how to get an audience’s attention. “All you girls! All you girls!” the 27-year-old shouts during his live-streaming marathon the Sunday evening ahead of this year’s Double Eleven Shopping Festival.Over the next six hours, Li presents a mix of products to his viewers, ranging from facial essences (精华) to velvet (天鹅绒) pillows. Each time, he briefly introduces the new item and then follows up with a direct sales pitch(话术): “Buy it — just buy it! It looks super, super, super good!”Li’s live stream appears simple and low-budget compared with Taylor Swift’s headline show at the evening party. However, the online influencer probably had a greater impact on this year’s festival than the American pop star. More than 36 million people tuned in to watch Li sell his wares that evening. Inthe month leading up to the shopping festival, Li’s promotion drove over one billion yuan in sales on Taobao Live.Companies have been using online influencers to promote products on Chinese e-commerce platforms for a few years now. In 2018, Taobao Live had a turnover (营业额) of over 100 billion yuan, a 400 percent increase over the previous year. The popularity has continued to grow over the past 12 months.The rise of commercial live streaming is partly based on convenience. Consumers can buy any product during live streaming with just a couple of taps and swipes (刷). Without live streaming features, they may call off the purchase if an item description does not provide enough information.Women aged between 25 and 35 make up the majority of live stream viewers. They see the live-streamer as a powerful influencer as well as a peer they can trust. Buying products based on the recommendations of those they have been following for some time is a choice they have learned to trust.When all else fails, nothing beats discounts. To attract a larger customer base, brands will surprise viewers with limited-time discounts or lucky draws (幸运抽奖). Those tricks help to persuade consumers to shop through live streaming as they are guaranteed to buy products with better deals.Despite that, several gaffes(失态行为) have emerged recently in which live-streamers were accused of misleading consumers by promoting overrated products. Li himself was involved in an embarrassing incident. He attempted tofry an egg on a “nonstick pan” during a live stream, only to find the egg glued to the bottom of the pan.For now, there is ambiguity (不明确) over how live-streamers should take responsibility for their broadcasts. However, consumers are quick to make judgements. “I don’t plan to stop watching Li’s live streams, but I’ll check his recommendations and do my own research instead of making the purchase straightaway,” said an online consumer.（选自Sciencemag）1. According to the article, which of the following statements about Taobao Live is true?A. It is the first e-commerce platform launched in China.B. It sold 20 billion yuan worth of product in 2017.C. It is targeted at middle-aged Chinese women.D. It has gained in popularity since last year’s Double Eleven.2. According to the article, why does live streaming work so well in selling a product?A. ①②③B. ①②④C. ①③④D. ②③④①Because e-commerce platforms are strictly supervised by the government.②Because detailed information about the product is provided during livestreaming.③Because influencers are believed to make an honest evaluation of the product.④Because consumers are usually able to buy the product at a lower price.3. What can we infer from the article?A. Li Jiaqi became an online influencer of international fame after this year’s Double Eleven.B. Commercial live streaming has discouraged consumers from making impulse purchases.C. Recent live-streaming gaffes might urge the government to pay more attention to e-commerce platforms.D. Li Jiaqi might have lost a large number of followers after he failed to promote a so-called nonstick pan.译文：李佳琪知道如何引起观众的注意。
“你们所有的女孩！你们所有的女孩！这位27岁的年轻人在今年双十一购物节之前的周日晚上的直播中大喊大叫。
在接下来的六个小时中，李佳琪向观众展示了一系列产品，从面部精华到天鹅绒枕头。
每次，他都会简要介绍新商品，然后跟着直接推销：“买，买！看起来超级好，超级好！”与晚宴上泰勒·斯威夫特的头条新闻相比，李佳琪的直播显得简单且预算低。
但是，与美国流行歌星相比，在线影响者对今年的音乐节影响可能更大。
当晚有超过3600万人收看李佳琪出售他的商品。
在购物节的前一个月，李佳琪的促销带动了淘宝直播的销售额超过10亿元。
几年来，公司一直在使用在线影响者在中国电子商务平台上推广产品。
2018年，淘宝直播的营业额超过1000亿元人民币，比上年增长400％。
在过去的12个月中，受欢迎程度持续增长。
商业实时流媒体的兴起部分是基于便利性。
消费者只需轻点几下即可在直播期间购买任何产品。
如果没有实时流功能，则如果商品说明不能提供足够的信息，他们可能会取消购买。
直播观众中，年龄在25至35岁之间的女性占大多数。