北师大版高一模块4unit11lesson3课件
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3.They use humor,surprise and original ideas in modern advertisements.
4. What has the government done during the last decade? 4. The government has worked hard
it at once.”
Have some students present the advertisement they have chosen and describe it in class.
2.It is likely to be just the name of a company, part of which may be a general location.
3.There are public advertisements which encourage citizens to participate in improving their neighbourhood, protecting the invironment, and helping other people.
Paragraph 4来自4.Today’s award-winning advertisers believe that using humour, surprise and original ideas is important in modern advertisements.
Paragraph 5
Read the text again and answer the questions in Ex 3:
1. In what circumstances are the simplest types of adverts most effective? 1 They might be most effective for
Fast reading ---Find out the topic sentence of each paragraph
Paragraph 1
1.The simplest types of adverts are the ones that give information about finding certain products.
Unit 11
3 The advertising game
What do you think of the advertisements below? Which one do you like or dislike? Why or why not?
Useful keywords
simple, persuasive有说服力的, boring, shocking, attractive, good-looking好看的, tasteless, Humorous 幽默, surprising amusing, clever, offensive 冒犯的 serious,
at using public adverts to educate the public on fighting against AIDS, saving water, helping the poor, giving up smoking,etc.
Analyze some long sentences: 1. The classic advertisement is one that gives information about finding certain product.
5.There are public adverts which encourage people to participate in improving their neighbourhood, protecting the environment, and helping other people.
products that people need and if there is not much competition. 2. Why are the latest techniques of graphic design not enough for adverts to be noticed in modern cities?
Paragraph 2
2.A lot of money is spent on applying the latest techniques of graphic design to produce the bestlooking adverts.
Paragraph 3 3.Modern adverts must stand out in a world full of competition by combining the highest standards of graphic design with ideas linked with the products to make them more attractive.
Demonstrate to the class with more adjectives
or expressions to describe an advertisement, trying to be more
specific, e.g. “The cake looks so attractive and delicious that I would like to taste
2 Because people are used to seeing high standards of graphic design.
Read the text again and answer the questions in Ex 3:
3. What ides do today’s award-winning advertisers use to make you notice their products?
4. What has the government done during the last decade? 4. The government has worked hard
it at once.”
Have some students present the advertisement they have chosen and describe it in class.
2.It is likely to be just the name of a company, part of which may be a general location.
3.There are public advertisements which encourage citizens to participate in improving their neighbourhood, protecting the invironment, and helping other people.
Paragraph 4来自4.Today’s award-winning advertisers believe that using humour, surprise and original ideas is important in modern advertisements.
Paragraph 5
Read the text again and answer the questions in Ex 3:
1. In what circumstances are the simplest types of adverts most effective? 1 They might be most effective for
Fast reading ---Find out the topic sentence of each paragraph
Paragraph 1
1.The simplest types of adverts are the ones that give information about finding certain products.
Unit 11
3 The advertising game
What do you think of the advertisements below? Which one do you like or dislike? Why or why not?
Useful keywords
simple, persuasive有说服力的, boring, shocking, attractive, good-looking好看的, tasteless, Humorous 幽默, surprising amusing, clever, offensive 冒犯的 serious,
at using public adverts to educate the public on fighting against AIDS, saving water, helping the poor, giving up smoking,etc.
Analyze some long sentences: 1. The classic advertisement is one that gives information about finding certain product.
5.There are public adverts which encourage people to participate in improving their neighbourhood, protecting the environment, and helping other people.
products that people need and if there is not much competition. 2. Why are the latest techniques of graphic design not enough for adverts to be noticed in modern cities?
Paragraph 2
2.A lot of money is spent on applying the latest techniques of graphic design to produce the bestlooking adverts.
Paragraph 3 3.Modern adverts must stand out in a world full of competition by combining the highest standards of graphic design with ideas linked with the products to make them more attractive.
Demonstrate to the class with more adjectives
or expressions to describe an advertisement, trying to be more
specific, e.g. “The cake looks so attractive and delicious that I would like to taste
2 Because people are used to seeing high standards of graphic design.
Read the text again and answer the questions in Ex 3:
3. What ides do today’s award-winning advertisers use to make you notice their products?