高中英语 Unit1 AdvertisingLanguage points优质课件 牛津译林必修4

Language points
1.We are so used to them that we often do not even realize how many we see and hear in a day. (line 1)
我们对此是如此熟悉以至于我们根本 意识不到我们一天看的和听到多少 (广告)
awareness n．觉察；自觉；觉悟
• cultural awareness 文化意识 • political awareness 政治常识
7. Even if an ad does not lie, it does not mean it tells you the complete truth. (line 17)
广告商想要你看到“挑战”这个 词, 并认为这种牙膏能够治愈口臭, 但 广告上其实并没有这样说！
cure vt. 治愈；治疗 n.治疗(法)；
• 治疗疾病;改掉恶习: cure a disease cure sb. of (doing) sth.
• cure不能接双宾语, 即cure sb. sth. (×)
我对广告做了一些研究,这里有一些非 常重要的知识同大家分享.
share sth. with sb. 与某人分担,分享某物
•那男孩和其他小孩一起玩th other children.
•11、凡为教者必期于达到不须教。对人以诚信，人不欺我;对事以诚信，事无不成。 •12、首先是教师品格的陶冶，行为的教育，然后才是专门知识和技能的训练。 •13、在教师手里操着幼年人的命运，便操着民族和人类的命运。2022/1/182022/1/18January 18, 2022 •14、孩子在快乐的时候，他学习任何东西都比较容易。 •15、纪律是集体的面貌，集体的声音，集体的动作，集体的表情，集体的信念。 •16、一个人所受的教育超过了自己的智力，这样的人才有学问。 •17、好奇是儿童的原始本性，感知会使儿童心灵升华，为其为了探究事物藏下本源。2022年1月2022/1/182022/1/182022/1/181/18/2022 •18、人自身有一种力量，用许多方式按照本人意愿控制和影响这种力量，一旦他这样做，就会影响到对他的教育和对他发生作用的环境。 2022/1/182022/1/18
• 这种药可以治愈你的头痛。 This kind of medicine will cure your headache．
• 这种药治好了他的咳嗽。
This medicine cured him of his cough．
9.Not all ads play tricks on us though. (line 28)
Ex: He told me that he had _la_i_n_in bed for the whole morning. But I knew that he was l_y_in_g_ to me.
8.The advertisers want you to read the word ‘fights’ and think that the toothpaste cures bad breath, but it does not say that! (line 18)
2. Not all ads tell people the _c_o_m_p__le_t_e_ truth, so people must __b_e_a_w__a_r_e_o_f___the methods used in ads to try and sell us things.
Public service ads
be/get /become used to sth. 熟悉…,习惯… 汤姆习惯了（做）这种工作。 •Tom is quite used to (doing) this kind of job.
①be used to do sth． 被用来做…… ②used to do sth.
过去常常做某事(暗示现在已经结束)
广告通过提供有关信息、使用劝导性 语言和令人兴奋的图象去鼓励人们购买某 种产品或服务或是相信某种理念。
persuasive adj. 劝导性的, 有说服力的
• 他们的论点很具有说服力。 Their arguments are very persuasive.
persuade v. 劝说, 说服
persuade sb. to do (into doing) sth． 说服某人做某事(表示成功做成某事)
• 莎士比亚全集 a complete edition of Shakespeare’s works
• 这对我来说完全是个意外。 It was a complete surprise to me.
6.However, we still must be aware of the methods used in advertisement to try and sell us things. (line15)
•
湖南长郡卫星远程学校
制作 12
2008年上学期
3. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. ( line 5)
• 他打算明年到国外进修。 He intends to receive further education abroad next year.
5.Does an advertisement tell people the complete truth?(line17) 广告会百分之百的讲真话吗？
complete adj. 完整的, 完全的, vt.完成；
so…(adj./adv.) that… 如此…以至于…
•他的英语有限，听不懂当地人的话。
His English was so limited that he couldn’t understand what the native speakers said.
2. I did some research on advertisements, and have some very important information to share with you. ( line2 )
idea. (2001上海)
A. suggest
B. attract
C. tempt
D. persuade
2. While shopping, people sometimes
can’t help __C__ into buying something they
don’t really need.(1996上海)
然而, 并非所有的广告都给我们设陷阱。
当not和both, always, all以及由every 构成的合成词连用时, 表示部分否定, 而 不是全部否定, 这一点值得注意。
• 不要欺骗我。 Don’t lie to me!
• 他向我撒谎说他头痛。 He lied to me that he had a headache.
lie v. 躺；位于
• 桌子上有一张中国地图。
A map of China lies on the table． lie--lied--lied--lying 撒谎 lie--lay--lain--lying 躺, 卧；位于； lay--laid--laid--laying 下蛋，放置
2. PSAs also use attractive and _o_r_i_g_in_a_l__ images and__c_r_e_a_ti_v_e___ language, but they are made to serve the public. PSAs are m__e_a_n_t_ to teach people and help people lead better lives.
1. A PSA is often placed __fo_r__fr_e_e__, and is intended to educate people about health, safety, or any other _is_s_u_e_ which affects_p_u__b_li_c_w__el_f_a_r_e_.
Reading strategy: reading expository writing
It usually follows the same basic format格式: • Introduction of subject
• Supporting details
• Conclusion
How can we divide the article?
公益广告往往是免费投放的, 其目的 是就健康 、安全或者其他影响到公众利 益的问题对老百姓进行教育。
place vt． 安排, 放置
• 他把书按正确的顺序排列。
He placed the books in the right order.
be intended to do sth intend to do sth．打算、意图做某事
• 不要被说服去买你并不需要的东西。
Don’t let yourself be persuaded into buying
things you don’t really need.
1. Alice trusts you; only you can
___D____ her to give up the foolish
尽管如此, 我们还得留意商业广 告中促使人们购买东西的方法。
be aware of 知道, 明白, 意识到
• 我们必须全面认识当今国际局势的重要性。 We must be fully aware of the
importance of the international situation today.
A. to persuade
B. persuading
C. being persuaded D. be persuaded
4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. (line 11)
•我过去经常去看电影，而现在通常在家 里看电视。
I used to go to the movies, but now I usually watch TV at home.
•众所周知，竹子可以用来造优质纸。
It is known to all that bamboo can be used to make fine paper．
• Part 1 Para 1 introduction • Part 2 Paras 2-5 supporting details • Part 3 Para 6 conclusion
Commercial ads Public service ads
Commercial ads
1. A commercial ads is one which someone has _p_a_id__f_o_r to _p_r_o_m__o_te__ a product or service.
一则广告即使不说慌, 也并不意味着 它会跟你百分之百的讲真话。
even if 即使
• 即使受到邀请, 她也不会参加这样的晚会。 She won’t attend such parties even if she is invited．
lie vi．撒谎, 说谎； n．谎言
对某人撒谎: lie to sb.； 善意／恶意的谎言: a white／black 1ie； 撒谎: tell a lie／lies