剑桥BEC真题中级第三辑口语解析(Part 2 Mini Presentation)[优质文档]

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BEC商务英语(中级)口语模拟试卷3(题后含答案及解析)

BEC商务英语（中级）口语模拟试卷3(题后含答案及解析)题型有：1. INTERVIEW 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 1 INTERVIEW (ABOUT 3 MIN)1．Practise answering these questions. What kind of job would you most like to have? What are the main products made in your home town? How important do you think suitable packaging is for products? What attracts you to buy particular products? What types of business in general do you think will be most successful in the future?正确答案：How to approach Speaking Test Part One—In this part of the test you answer questions about yourself and about business topics, and express opinions.—Before the exam, think of answers to possible questions about your work or studies, business in your country, and a wide range of business-related matters. Below are some questions of the types which you might need to answer.—In the exam, listen carefully to the questions. Make sure you answer what the examiner asks you. Ask the examiner to repeat a question if necessary, Speak to both the examiner and the other candidate, and listen to what the other candidate says.—Try to give more than just basic answers, and give examples to show what you mean,—Remember that you are being tested on your ability to speak in English, not on your knowledge of specific areas of business. If you do not know an answer, say so, and try to speculate.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A. WHAT IS IMPORTANT WHEN...? NEGOTIATING —COMPROMISE —DISPUTEB. WHAT IS IMPORTANT WHEN...? EMPLOYING TECHNICAL WRITERS —BEING ABLE TO WRITE WELL —MEETING TIGHT DEADLINESC. WHAT IS IMPORTANT WHEN...? MANAGING A COMPANY —COMMUNICATION —EXECLLENT MANAGER正确答案：Interlocutor:—I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will askyou a question.—All right? Here are your topics.[Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes]Interlocutor:—Choose one of the topics to talk about. You can make notes.[1 minute’s preparation time. Both candidates prepare their talks at the same time, separately.]Interlocutor:—All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when managing a company?[Candidate Two talks]One of the most important features in any business is communication. Good communication is required at all stages of the business process.Within individual companies internal communication occur at, and between the various levels. Directors communicate with one another concerning the company’s overall strategy. They inform managers of their plans, and the managers then communicate with other employees. Negotiation are conducted concerning pay and working conditions. Managers communicate decisions and orders and try to improve morale and motivation through good communication. Employees also communicate with each other, for example, over production and wages.Reliable and effective communication is one of the key elements which lead to efficient management of a company.Interlocutor:—Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk.[Candidate One asks question.]Can you tell me other key elements which lead to efficient management of a company?Candidate Two: The efficient management of a company requires many aspects, both internal and external. We need good communication, good staff and managers, smooth flow of the capital, etc.Interlocutor:—Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when employing technical writers?[Candidate One talks]—Firstly, it is very important to be able to write well. This means not only knowing the basics of spelling, grammar and punctuation, but also having the ability to condense and organise complicated information to make it simple to understand. A good writer must also be able to cope with meeting tight deadlines. As far secondly as career prospects are concerned, after gaining valuable experience, many technical writers have the opportunity of taking on management roles. They may then be responsible for the work of other writers within a particular company, or they may prefer to become contractors. This means selling their services through an agency employing many freelance technical writers, who services are charged to companies at an hourly rate.Interlocutor:—Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk.[Candidate Two asks question.]Which factor is more important, being able to writer well or meeting tight deadlines? Why?Candidate One: I think neither of them can be ignored. We need technical writers being able to write well as well as meeting tight deadlines.Interlocutor:—Thank you[Materials are collected.]SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.3．In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an ex ample of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.For two candidatesIneffective time management is one of the major problems throughout the Workforce. You have been asked to put forward some suggestions for improving the situation. Discuss the situation together and decide:—Why poor time management can become a major concern—What procedures could be adopted to ensure that time is managed effectivelyFor three candidatesIneffective time management is one of the major problems throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss the situation together and decide:—Why poor time management can become a major concern—What procedures could be adopted to ensure that time is managed effectively—What rules should top managers come up with 正确答案：Interlocutor:—Now this part of the test you are going to discuss together.[Interlocutor points to the card showing the task while giving the instructions below.]Interlocutor:—You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You don’t need to write any thing. Is that clear?[Interlocutor places the card in front of the candidates.Interlocutor:—I’m just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you.[Candidates have about 3 minutes to complete the task.]A: Hi, Ms B, you know, everything seem to be in disorder in our company. And that obviously has a lot to do with poor time management.R: That’s the point. So time should be planned ac cording to the importance of the tasks we need to deal with.A: So what do you think we can do so that time is managed effectively in our company?B: You mean what procedures we can adopt?A: Sure, That’s what our boss is asking us to do, Right?B: Right. I think we’ve got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.A: Yes, Perhaps we can run a few training programs for them. If needed, we may invite some experts from outside to help us.B: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. in this way, they can be pretty sure about what they are responsible for and what they are not.A: Good idea. So to sum up, our company should run a few training courses, and every staff member should write a job description of their own.[Materials are collected.][The interlocutor asks one or two questions as appropriate, to extend the discussion.]What kinds of rules should top managers come up with? What’s your view, Ms B?B: Well, I think the top managers of our country should come up with a set of rules as what kind of jobs should be given priority to. in this way, we can make sure that important tasks ere dealt with first.。

bec中级第三辑真题详解test2[整理版]

T est2Part one：《Successful Time Management》，成功的时间管理。

文章针对怎么利用时间、提高工作效率提出了一些建议。

第一题，为了完成好一个任务，没有必要处理每一个细节。

答案是C段的最后一句话，而且这句话同时是第一题和第四题的答案所在：Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间，否则不要在一件事情上花费额外的时间去努力涉及到所有事情。

cover absolutely everything可以对应于deal with every detail。

第二题，如果你有很多要做的，也许需要拒绝以后的工作。

答案是B段的最后一句，有点绕：This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定，避免答应超出现实的工作。

more than is realistic，也就是眼前无法完成的工作，即work in the future。

第三题，任何计划行为都需要建立在一个有规律的基础上。

答案在A段。

A段整个就是讲的计划的重要性，有计划，才能合理安排时间。

中间说有人喜欢在每天开始的时候计划，有人喜欢在结束前。

答案是这么一句：you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。

要让计划融入进你的时间表，也就是说计划要成为你的日程的固定部分，即题目说的take place on a regular basis。

剑桥商务英语中级第三辑真题对话

第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:What type of information to include in the magazineWhich type of staff should contribute to the magazineHow often the magazine should be published【题目分析】企业内刊你所在的公司目前正打算发行企业内部期刊以帮忙员工随时了解公司的进展状况。

要求你帮忙策划企业内刊的设计。

你们一路讨论那个话题，并决定：杂志包括哪些内容杂志所定位的员工类型杂志的发行周期【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff. B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in.so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations. By the way, what could be the target audience of the magazine? B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members.C: You can target the staff magazine to different groups, for individual department may want their version of the magazine. Moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way.Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Eventhe clients can get useful information and grasp business opportunities from the staff magazine.Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together and decide:What the company needs to know about the meetings that take place at present.What are the advantage and disadvantage of video conferencing might beWhat kinds of practical preparations would be needed before introducing the system?电视会议你所在的公司目前很关注员工出差到其他分公司开会的历时问题，正在寻觅可替代的开会方式。

BEC中级-口语第三部分常考话题

常考话题真题部分:(1)Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazine. Discuss the situation together, and decide:what type of information to include in the magazinewhich type of staff should contribute to the magazine.Follow-on questionsDo you think magazines are a good way to keep staff informed (Why?/Why not?)? Do you think companies of all sizes should have staff magazines? (Why?/Why not?) ? Is it important for senior managers to contribute to staff magazines? (Why?/Why not?)Would you like to contribute to staff magazines (Why Why not)Do you think an i nternal company website would be a good way of keeping staff informed? (Why?/Why not?)Do you think magazines for customers are a useful marketing tool (Why?/Why not?)(2)Video ConferencingThe company you work for is concerned about the amount of timestaff spend travelling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together, and decide:what the company needs to know about the meetings that take place at present ? what the advantages and disadvantages of video conferencing might be.Follow-on questionsWould you prefer to have meetings face to face or through video conferencing? (Why?)In what other ways do yo u think a company could reduce the need for travelling to meetings? (Why?)Do you think the time spent on travelling to meetings is always time wasted? (Why?/Why not?)What do you think are the benefits to staff of business travel (Why?)Do you think modern technology has affected the amount of business travel in recent years? (Why?/Why not?)Do you think video conferencing will become more important for meetings in the future? (Why?/Why not?)(3)Seminars for StudentsYour company has been asked to deliver a series of one-day seminars to a group ofbusiness students to help them prepare for working in a large company.You have been asked to help with planning the seminars.Discuss the situation together, and decide:what kinds of information it would be useful to know about the studentswhat the most useful topics would be:Follow-on questionsWhat other preparations might the company need to make for the seminars?How do you think students can benefit from seminars like this (Why?)Would it be more useful at the beginning or the end of astudent's course to have advice from a company? (Why?)What other ways do you think there are for business students to prepare for work? (Why?)What areas of business would you like to have more experience of (Why?)What advantages are there for companies of offering work experience to students?(4)Sales Managers ConferenceYour company is organising a conference for the sales managers working in its offices around the world.You have been asked to help plan the conference.Discuss the situation together, and decide:what information you will need to send to the sales managers before the conference.what activities you could organise to help people to get to know each other better. Follow-on questionsDo you think a company benefits from holding conferences for its employees? (Why?/Why not?)Do you think you would enjoy going to a conference (Why/Why not?)How important is location to the success of a conference (Why?/Why not?)Could it be a problem if several managers in a company are away at conferences at the same time? (Why?/Why not?)Should a company stop sending staff to conferences if it is having financial difficulties? (Why?/Why not?)Apart from having conferences, w hat other ways can companies encourage teamwork among their employees? (Why?)其他常考话题:(1)Organising a stand in trade fairYour company will soon have a stand at a trade fair abroad for the first time. You have been given the job of organising the stand.Discuss the situation together, and decide:what information and products you will need to provide on the standwhat staffing requirements the stand will have.Follow up questions:Have you ever attended a trade fairHow useful do you think trade fairs can be in promoting a company’s products and services?Might there be any problems in attending trade fairsWhat other means are effective in promoting goods or servicesDo you think the role of marketing will change in the future(2)Promotional videoThe company you work for has decided to produce a promotional video about the company and its activities.You have been asked to make suggestions about the video.Discuss the situation together, and decide:which aspects of the company should be shown in the filmwhich members of staff should appear in the film.Follow-up questions:Have you seen examples of effective promotional videosWhat are the advantages to a company of having a promotional video?What other forms of promotion a re effectiveMight there be some forms of promotion which would not be effective?Do you think technology is changing the ways companies promote themselves?(3)Program for New StaffThe company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.Discuss the situation together, and decide:what should be covered in the training programmehow else new staff can be helped to settle into their jobs as quickly as possibl e(4)Negotiating DealsYou are the regional salesperson of a newly-established computer company. You have been asked to negotiate deals for the sale of the new range of computers.Discuss the situation together, and decide:what are the selling points o f your new range and how to display its advantages to "the potential customerswhat are the details of the products, e.g. special offer, price and delivery time.(5)Customer NewsletterYour company would like to introduce a newsletter to send to its customers regularly. You have been asked to co-ordinate the project.Discuss the situation together, and decide:what kinds of articles and information should be included in the newsletterwhat the newsletter should look like and how often it should be p roduced。

BEC中级真题第三辑阅读及答案解析版

B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

BEC真题第三辑真题解析

真题解析---第三辑第一套 part1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。

选B。

第二题，说为专业市场生产产品可以增加利润。

答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。

看英英解释：a small area of trade within the economy, often involving specialized products。

improve its margins也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

BEC 剑桥商务英语中级(第三版)讲义MODULE 2

MODULE 22.1 Company benefitsTask 1 Exam Practice: Speaking Test—Part 2Task 2 Business Skills: Presenting your companyTask 3 Exam Spotlight: Writing Test—Part 1T ask 1: Speaking T est—Part 2I.Speaking PracticeThere’re a number of points to consider then arranging in-house training. The first thing is the training needs of staff. As we know, the object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless and a waste of time.The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperience and non-professional trainer.In addition to that, length of training should be well-planned. It cannot be too long or too short.A lengthy training may be tedious and exhaustive; while too short training may be fruitless.OK, I think that just covers everything. Thank you!When selecting applicants for a job, the first thing to consider is their personal qualities. A candidate with relevant qualities can ensure that he or she has the required abilities, knowledge or techniques pertinent to that job. And companies don’t have to prepare further training for them when they start work thus reduces costs.Secondly, a candidate needs to have previous working experience, since a person with lots ofacademic certificates may not know how to cope with real situations. However, a candidate with experience will find it much easier to adapt himself or herself to the work environment and to play his or her role.Apart from these, you also need to consider the communicating ability of the candidate. By communicative skills, we mean having the ability to express ideas clearly, be cooperative and get on well with other people which will be very important for him or her to play a good part in the team work.Well, that’s all my points. Thank you!T ask 2: Presenting your companyTask 1) Vocabulary—Company termsReference expressionsnew-hire training 新员工培训orientation新员工培训，迎新会vocational training / professional training职业培训management training管理培训develop a good training program to keep the staff motivated通过开发良好的培训计划来提高员工的工作热情Many entrepreneurs see to view employee training and development as more optional than essential … a viewpoint that can be costly to both short-term profits and long-term progress许多企业家认为员工的培训和发展可有可无，而非至关重要，认为这对公司的短期利益和长远发展来说代价太高。

bec 中级口语真题和答案解析

bec 中级口语真题和答案解析BEC中级口语真题和答案解析BEC中级口语考试是许多商务专业学生和职场人士都要参加的一项考试。

通过这个考试，考生可以展示他们在商务沟通和交流方面的能力。

在备考过程中，了解一些口语真题和答案解析是非常重要的。

本文将探讨一些常见的BEC中级口语真题，并结合答案解析，帮助考生更好地应对这些问题。

1. 请描述一个您最喜欢的领导者。

在回答这个问题时，考生可以选择自己喜欢的商业领袖或者国家领导者来进行描述。

关键在于如何用英语生动地表达自己的立场和观点。

对于此类问题，考生可以按照以下结构进行回答：首先，简要地介绍领导者的背景和职业生涯。

比如：“我最喜欢的领导者是马云。

他是中国著名的商业领袖，创办了阿里巴巴集团，为中国电商行业做出了巨大贡献。

”然后，解释为什么你喜欢这个领导者。

比如：“我喜欢马云是因为他有很强的商业洞察力和创新思维。

他成功地将阿里巴巴发展成为全球知名的电商企业，并在全球扩大了公司的业务。

”接着，提供具体的例子来支持你的论点。

比如：“一个例子是他在国际化方面的努力。

阿里巴巴目前已经进入许多国际市场，并与全球各地的公司建立了伙伴关系，这为中国企业在全球市场的发展开辟了新的道路。

”最后，总结你的观点。

比如：“总的来说，我认为马云是一位杰出的领导者，他的成功启示了我，让我相信个人的努力和创新能够创造出更多的商业机会。

”2. 请描述一个您在工作中遇到的挑战以及您是如何应对的。

这个问题旨在测试考生在职场环境中的应变能力和解决问题的能力。

考生可以按照以下结构回答：首先，简要描述挑战的背景和环境。

比如：“在我过去的一家公司里，我遇到了一个挑战，那就是客户投诉率的上升。

”然后，解释你所面临的问题并说明其影响。

比如：“这个问题对公司形象和客户满意度产生了负面的影响，需要找到解决方案以改进情况。

”接着，详细阐述你采取的措施和策略。

比如：“我首先与团队成员和上级进行了讨论，并分析了导致客户投诉率上升的原因。

2022年BEC中级真题第三辑阅读及答案解析版

TEST1PART ONEB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will helpto ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是有关一种女性潮流饰品公司——Flacks旳发展战略问题，四个专家给出了自己旳建议。

剑桥BEC真题中级第三辑口语解析(Part2MiniPresentation)剖析

path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.
In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team.
’ｍ
要求重复
Pardon?
What did you say just now?
Do you mind say it again? 【参考范例】
When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to
补充要点
要点 Informing colleagues and clients 通知同事和客户 Delegating essential tasks 分派必要的任务 Setting goals 设定工作目标 Creating checklist for packing 列出行李清单
原因 Involvement 参与
Efficiency 效率 Productivity 生产力 Equipment 设备
【词汇 & 短语】
同事 colleague 旅程、行程 itinerary
完成 accomplish 目的地 destination
预约 booking

BEC中级第三辑阅读真题解析(完美打印版)

第三辑真题解析T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

选B。

第二题，说为专业市场生产产品可以增加利润。

答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。

看英英解释：a small area of trade within the economy, often involving specialized products。

improve its margins 也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

BEC中级第三辑的答案解析

T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

选B。

第二题，说为专业市场生产产品可以增加利润。

答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins 这题关键是要理解一个市场的含义：niche market。

看英英解释：a small area of trade within the economy, often involving specialized products。

improve its margins也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

剑桥BEC真题中级第三辑口语解析(Part-2-Mini-Presentation)

剑桥 BEC 真题中级第三辑口语
解
析
(Part-2-Mini-Presentation)
第三辑 Test 1
Topic A: WHAT IS IMPORTANT WHEN ……?
Trying to attract new staff Competitive wages Company reputation
给 clients
与
Preparing 要通知同事和客户
to go away 点 Delegating essential tasks Efficiency 效率
on
a 分派必要的任务
business 补 Setting goals 设定工作目 Productivity 生
trip
充标
产力
清单 check list
投影仪 projector
麦克风 microphone
【句型点击】要求解释
What does … mean?
Could you explain it please?
organization will be a highlight to be preferred in the target
groups.
In addition, nothing will impress the applicant more than
knowing he or she will be an integral part of a successful team.
A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences their decisions in considering job vacancies.

[精品文档]BEC中级第三辑阅读真题解析(完美打印版)

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剑桥BEC真题中级第三辑口语解析(Part 2 Mini Presentation).doc

第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip● Informing colleagues and clients ● Delegating essential tasks【思路点拨】【词汇&短语】同事 colleague 完成 accomplish 旅程、行程 itinerary 目的地 destination 预约 booking 时间管理 time management 预订 reservation 清单 check list 投影仪 projector 麦克风 microphone 【句型点击】 ● 要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of…. Do you mean ….. by saying…? 【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation,even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality● Guest list ● Type of event【词汇&短语】商务社交corporate hospitality 演示、展示demonstration交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】【词汇&短语】精品资料求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimeswe need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation.While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.11 / 11。