Module 9.1

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Module 9.1 Branding
Module 9.1
Branding
Value of Brand





Google Microsoft Intel Walmart IBM Vodafone Bank of America General Electric(GE) Apple WELLS FARGO 富国银行 AT&T




Fra Baidu bibliotek
n. 显示, 陈列 v. 显示, 表现 blend v. 混合 n. 混合物 aroma n. 浓香, 香气 cartridge n. 圆筒 device n. 装置, 设备 dial n. 刻度盘, 转盘, 针面 refill n. 新补充物, 替换物 display
Reading: What’s that smell?
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Reading: What’s that smell?
Synonyms for the word smell - odour - scent - fragrance - aroma Odors are also called scents, which can refer to both pleasant and unpleasant odors. The terms fragrance, scent, and aroma are used primarily by the food and cosmetic industry to describe a pleasant odor, and are sometimes used to refer to perfumes. In contrast, malodor, stench, reek, and stink are used specifically to describe unpleasant odors.
Reading: What’s that smell?
What is your favorite brand of mobile phone?



Fashion design Colour Powerful Battery life time
Reading: What’s that smell?
Sugar and butter Vanilla and mandarin White tea Lavender Cherry
Reading: What’s that smell?

Examples of how companies have used these smells.
Put customers in the mood for buying Attract customers to displays Make shoppers wait longer Visit a hotel ice cream shop To create the perception that the product is good On mobile phone keypads and on billboards



n. 斑点, 斑块; 污渍; 污点 v. 点缀, 认出 adj. 立即的, 当场做出的; 现付的 odour [odor] n. 气味 waffle-cone n. 华夫甜筒 lavender n. 薰衣草 spot
Reading: What’s that smell?

The smells mentioned:

Speaking: Making sentences




I work for a company which… I study at a college that… The best kind of boss is someone who… I first applied for this job when… In the future I’d like to work in a country where… … is the reason why I’m studying English.

briefcase n. 公文包 strip n. 长条 fragrance n. 芬芳, 香味 slogan n. 口号, 标语 jingle n. 叮当声, 广告歌 vanilla n. 香草 mandarin n. 柑橘 scent n. 气味, 香味
Reading: What’s that smell?
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