微软营销策略(课堂PPT)

engagement in industrial normalization.
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II. Expand Microsoft’s footprint in local markets
III. Accelerate local partner ecosystems and expand service coverage
Microsoft
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Contents
I. Introduction II. The marketing strategies of Microsoft III. Conclusion
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The basic information about the company
• The address Company headquarters :Redmond
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Conclusion
Building collaborative relationships with a wide range of organizations to raise awareness of the importance of accessibility in meeting the technology needs of people with disabilities . Promoting innovation of accessibility in the development community and working with industry organizations to encourage innovation.
• Chief executive officer（CEO）：Steven A. Ballmer Country: America
• Staff number:90000
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Products range
windows
Appቤተ መጻሕፍቲ ባይዱication Hardware
software
products
web service
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Main products—operating system
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The most famous Application is Microsoft Application Center 2000. It is a deployment and management tool.
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• Hardware products :
further enhancing and accelerating investments.
Microsoft’s annual R&D investment will exceed
$500 million, and the company will explore local
markets in more provinces and deepen its
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Thank you!
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IV. Foster talents in a large scale
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It’s easy, right?
Product = the best there is Price = the cheapest one Place = ubiquitous Promotion = $mega millions
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Games
Microsoft Flight Simulator
XBOX360
Age of Conan: Hyborian Adventure)
Shadow run
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The marketing strategies of Microsoft
I. Leading the New Era, Winning the Future--Microsoft Announces Development Strategy in China
II.
September 6, 2012, Beijing– Microsoft
China today announced its new strategy and
commitment to partnering with the country for an
innovative, competitive and talented China by
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In addition to the launch of the Microsoft Windows computer operating system called Windows. Along with the computer hardware and software of the system continuously upgrade, Microsoft's Windows operating system are constantly upgrading from 16bits, 32 bits to 64 bits operating system.
• Windows Mobile 6.1 • Windows Media Player 11 • Desktop Search
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1999 MSN Messenger
MSN is Microsoft introduced chatting tool, like QQ, usually everybody chat with each other by MSN in foreign countries.