BMW Olympic Joy Festival Proposal 宝马车展发布会活动的的策划的方案-PPT课件
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Function
Dealer customers
Fleet sales/Used cars customers BOCC & Online recruited public Communication & PR Colleague students GA BMW internal staff Dealer investor, GM and staff WHF Sponsor relation / CEC Mission 3
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019
Page 5
2019 OLYMPIC SIGNATURE EVENT. TICKETS ALLOCAITON.
Page 6
2019 OLYMPIC SIGNATURE EVENT. TICKETS ALLOCAITON.
2019 BMW BRAND DAY . KEY ACTIVITIES (JULY 12-16)
12 Thu. 13 Fri 14 Sat 15 Sun 16 Mon WHF sports games, Trainin F30/35 g field PBE, 9:00am F30/35PBE, Mission 3 GM F30/35PBE, F30/35PBE, Investor National group 12:00a GM group Investor group Day Comp. Day 1, Day 2, group Day 2, m 1, (P2 car Water Golden Port, Water Cube, Water Cube, park) Cube, 9:00am9:00amMission 3 9:00am8:00amManagemen 9:00am 5:00pm 5:00pm National 5:00pm 4:30pm t Comp. Conference 5:00pm (Training (Hilton tbc) field) 2:00pm2:00pm4:30pm 6:00pm
Joy Night (Bird Nest, 8:00pm-10:00pm)
Partner Theme Dinner (Water Cube, 7:30pm-9:00pm)
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019
AM
All Employee Team building (Training field, 8:30am-5:30pm)
PM
F30/35PBE, Internal & dealer sales manager gຫໍສະໝຸດ Baiduoup Day 1, Water Cube, 9:00am5:00pm
EV
F30/35 Media Launch (Water Cube, 7:00pm-8:30om)
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019
Page 4
EVENT OVERVIEW.
Event: BMW Olympic Joy Festival - BMW JOY Night BMW奥运之悦嘉年华——BMW悦盛典
Theme：
Venue：
ALL FOR JOY
National Stadium-Bird’s Nest
Time： 20:00-22:00, Saturday, 14th July, 2019
Participants：In total 30,000pax, including Top Management of Chinese Olympics Committee and General Administration of Sport of China, Famous Athletes and Entertainment Superstar from China and Overseas, National Media, BMW VIP, BMW Owners, Internal Staff, Dealers, Volunteers and the Publics
Event Marketing, June 2019
BMW OLYMPIC JOY FESTIVAL.
EVENT PROPOSAL.
2019 BMW BRAND DAY . ACTIVITY OVERVIEW.
12 Thu. 13 Fri 14 Sat 15 Sun 16 Mon 17 Tue 18 Wed 19 Thu 20 Fri 21 Sat 22 Sun 23 Mon Mgt. Conf. (Hilton Partner tbc) 2-5pm Joy Night Theme F30/35 (Bird Nest, Dinner (Water Media Evening) Cube, Launch evening) (Water Cube Evening) GM group Internal /Sales manager group F30/35 PBE Investor and GM Water Cube, Golden Port & Road test group
Page 3
2019 OLYMPIC SIGNATURE EVENT. EVENT NAME（TBC）.
BMW 奥运之悦嘉年华 BMW OLYMPIC JOY FESTIVAL
——BMW 悦盛典 / BMW JOY NIGHT ——BMW 悦动会 / BMW JOY GAMES ——BMW 悦令营 / BMW JOY CAMP
All Employee Team building (Training field)
Mission 3 National Competition JOY Games & Joy Camp Training Field JOY Display Olympic Avenue
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019 Page 2
Dealer customers
Fleet sales/Used cars customers BOCC & Online recruited public Communication & PR Colleague students GA BMW internal staff Dealer investor, GM and staff WHF Sponsor relation / CEC Mission 3
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019
Page 5
2019 OLYMPIC SIGNATURE EVENT. TICKETS ALLOCAITON.
Page 6
2019 OLYMPIC SIGNATURE EVENT. TICKETS ALLOCAITON.
2019 BMW BRAND DAY . KEY ACTIVITIES (JULY 12-16)
12 Thu. 13 Fri 14 Sat 15 Sun 16 Mon WHF sports games, Trainin F30/35 g field PBE, 9:00am F30/35PBE, Mission 3 GM F30/35PBE, F30/35PBE, Investor National group 12:00a GM group Investor group Day Comp. Day 1, Day 2, group Day 2, m 1, (P2 car Water Golden Port, Water Cube, Water Cube, park) Cube, 9:00am9:00amMission 3 9:00am8:00amManagemen 9:00am 5:00pm 5:00pm National 5:00pm 4:30pm t Comp. Conference 5:00pm (Training (Hilton tbc) field) 2:00pm2:00pm4:30pm 6:00pm
Joy Night (Bird Nest, 8:00pm-10:00pm)
Partner Theme Dinner (Water Cube, 7:30pm-9:00pm)
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019
AM
All Employee Team building (Training field, 8:30am-5:30pm)
PM
F30/35PBE, Internal & dealer sales manager gຫໍສະໝຸດ Baiduoup Day 1, Water Cube, 9:00am5:00pm
EV
F30/35 Media Launch (Water Cube, 7:00pm-8:30om)
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019
Page 4
EVENT OVERVIEW.
Event: BMW Olympic Joy Festival - BMW JOY Night BMW奥运之悦嘉年华——BMW悦盛典
Theme：
Venue：
ALL FOR JOY
National Stadium-Bird’s Nest
Time： 20:00-22:00, Saturday, 14th July, 2019
Participants：In total 30,000pax, including Top Management of Chinese Olympics Committee and General Administration of Sport of China, Famous Athletes and Entertainment Superstar from China and Overseas, National Media, BMW VIP, BMW Owners, Internal Staff, Dealers, Volunteers and the Publics
Event Marketing, June 2019
BMW OLYMPIC JOY FESTIVAL.
EVENT PROPOSAL.
2019 BMW BRAND DAY . ACTIVITY OVERVIEW.
12 Thu. 13 Fri 14 Sat 15 Sun 16 Mon 17 Tue 18 Wed 19 Thu 20 Fri 21 Sat 22 Sun 23 Mon Mgt. Conf. (Hilton Partner tbc) 2-5pm Joy Night Theme F30/35 (Bird Nest, Dinner (Water Media Evening) Cube, Launch evening) (Water Cube Evening) GM group Internal /Sales manager group F30/35 PBE Investor and GM Water Cube, Golden Port & Road test group
Page 3
2019 OLYMPIC SIGNATURE EVENT. EVENT NAME（TBC）.
BMW 奥运之悦嘉年华 BMW OLYMPIC JOY FESTIVAL
——BMW 悦盛典 / BMW JOY NIGHT ——BMW 悦动会 / BMW JOY GAMES ——BMW 悦令营 / BMW JOY CAMP
All Employee Team building (Training field)
Mission 3 National Competition JOY Games & Joy Camp Training Field JOY Display Olympic Avenue
BMW Olympic Joy Festival-BMW JOY Night, Event Marketing, June 2019 Page 2