美宝莲化妆品包装盒设计研究毕业设计(论文)

JIU JIANG UNIVERSITY

毕业设计（论文）

“美宝莲”化妆品包装盒设计研究

摘要

化妆品包装盒设计化妆品包装的“时尚性”及“文化性”，是在设计其包装中要始终贯穿，化妆品不仅卖功效，更出售时尚和文化。化妆品消费者由于年龄、性别、职业、文化、经济水平等差异，其购物心理活动与作用也不同。如：成熟的消费者、工薪阶层、家庭主妇、经济收入不多者多为求实型；年轻人、知识阶层、经济较好者多为求美型；白领、性格外向者多讲究“出众”。因此，应根据产品的定位的目标消费群选择不同的包装设计策略。

关键词：时尚性、文化性、大众型

Abstract

Cosmetic packaging design of cosmetics packaging \"fashion\" and \"culture\", is in the design of the packaging must throughout, cosmetics not only sell efficacy, more sell fashion and culture. Cosmetics consumer because of age, sex, occupation, cultural, economic level difference, its shopping psychological activity and function are different. Such as: mature consumers, working class, housewives, economic income not much more for realistic type; Young man, knowledge class, economy better than for the sake of beautiful type; White-collar workers, extrovert much exquisite \"outstanding\". Therefore, we should according to the product orientation target consumers choose different packaging design strategy。

[Keywords]:Fashion,、culture、Mass type

目录

摘要------------------------------------------------------------- 2 Abstract------------------------------------------------------------3

第一章---------------------------------------------------------------5第二章包装的概述-----------------------------------------------------6

2.2 包装的变迁和发展-------------------------------------------- 6

2.2.1包装的变迁------------------------------------------------- 6

2.2.2造成过度包装的原因及对环境的危害----------------------- 7

2.2.3绿色包装----------------------------------------------- 7

2.3包装的功能--------------------------------------------------- 8

2.3.1保护商品----------------------------------------------- 8

2.3.2便于流通----------------------------------------------- 8

2.3.3促进销售----------------------------------------------- 9

2.3.4方便消费----------------------------------------------- 9

2.3.5 节约费用----------------------------------------------- 9

2.4 包装的分类-------------------------------------------------- 9第三章“巴黎欧莱雅——美宝莲”包装盒的创意思路 ------------------- 10

3.1产品定位---------------------------------------------------- 10

3.2设计手法---------------------------------------------------- 10

3.3印刷思路---------------------------------------------------- 10

3.4成品流程---------------------------------------------------- 10

3.4.1 设置“美宝莲”包装盒的标准尺寸------------------------ 10

3.4.2制作“巴黎欧莱雅——美宝莲”包装的平面展开图---------- 11

4.0立体效果制作------------------------------------------------ 25

总结-----------------------------------------------------------28 致谢------------------------------------------------------------- 28 参考文献----------------------------------------------------------- 29