最新商务英语(BEC)中级考试真题及答案2
BEC中级真题(第二辑)答案和听力原文
BEC中级真题(第二辑)答案及听力原文Test 1ReadingPart 11 C2 A3 B4 D5 A 7 CPart 28 D 9 C 10 E 11B 12 FPart 313 D 14 A 15 C 16 BPart 419B 20 A 21 D 22 A 23 C 24 C 25 D 26 A 27 B 28 C29 D 30 B 31 C 32 B 33 BPart534 ITSELF 35 IN 36 CORRECT 38 SEEN 39 FROM40 CORRECT 41 THOSE 42 FOR 43 WITH 44 THAT45 CORRECTWritingPart 1To: P. JonesFrom: Luisa GambonDate: 21 November 2002Subject: LatenessMr Jones,I have noticed that you often arrive late for work, especially on Monday mornings. As your colleagues are starting to complain about that, you understand that unless this habit changes, I will take disciplinary action against you. Come and see me tomorrow at 9 a.m. in my office. Thank youPart 2Report on customer complaintsINTRODUCTIONThis report has the purpose of presenting the reasons for customer complaints in 2002.FIELDINGSThe customer complaints received in 2002 were 300 in January. Then they increased to 540 in February because of the computer system's breakdown.In March they fell to 230 because an improved order system was introduced.The reasons for complaints from January to March were analysed:firstly the companv received complaints for incorrect orders delivered. These errors were fewer in March.secondly the time taken to deliver is too high. but the company has planned to recruit new agents.Finally customers complain for the poor product quality. In order to solve this problem more quality controls are making.CONCLUSIONSAt the moment all customers aren't satisfied but many measures have been taken to improve their satisfaction.Band 4There is a satisfactory range of structures, with some errors, but these do not impede understanding. The content points are adequately covered, and the register is appropriate. The information is generally well organised, using headings and other discourse markers.ListeningPart 11. JAYE2. CUSTOMER SERVICES3. OFFICE ASSISTANT4.5. EUROPE HOLIDAYS6. BUSINESS CARDS7. MARKETING EXECUTIVES8 (THE) (COMPANY) EOGO9 INFORMATION PACK10. PARK HOTEL11. FRONT GATE12. NEW DESIGNSPart 213 E 14 B 15 G 16 F 17 A 18 C 19 G 20 H21 E 22. BPart323 B 24 B 25 C 26 A 27 C28 B 29 A 30 CTapescriptListening Test 1This is the Business English Certificate Vantage 2, Listening Test 1.Part One. Questions 1 to 12.You will hear three telephone conversations or tnessages.Write one or two u'ords or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4.Look at the form below.You will hear a man asking a colleague for information about a former employee.You have 15 second's to read through the form.[pause]Now listen, and fill in the spaces.Woman: Personnel . . .Man: Hello, it's Tim here, from Finance.Woman: Hi, Tim.Man: I've had a letter from the tax office about a student who worked here last summer – I wonder if you could look him up in your records. Woman: Sure, what's the nameMan: The surname's Jaye. First name Stephen.Woman: How does he spell his surnameMan: J-A-Y-E. Got thatWoman: Oh yes, here we are . . . lives at a hundred and eighty-three School Road,Barnfield . . .Man: Yes, that's the one.Woman: And you say he was working in FinanceMan: Uhm, Customer Services, actually.Woman: Aah - they had lots of students working for them last summer.Man: Well, the tax people want to know his exact job title - I'm not sure why. Woman: Mm, let me see . . . He was an office assistant.Man: Right, got that. They also want to know about his monthly earnings. Woman: Let's have a look . . . five hundred and thirty-eight pounds seventy a month . . . Oh, sorry, he was a scale one, so that's four hundred and fifty-seven pounds sixty. Anything elseMan: That's fine, thanks. I'll send them the information today . . . [pause]Now listen to the recording again.[pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a man describing a problem with an order.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Woman: Hello, Blackwell Printers. Julie Davidson speaking. How may I help you Man: Hello. This is Mark Jones from Europe Holidays. I was hoping to speak to Steven Kirby about the stationery you're printing for us.Woman: I'm afraid Steven's away until Friday.Man: Oh - you see I'm not very happy with the business cards and I wanted to see if I could make a couple of changes to the paper too.Woman: Would you like me to pass on a messageMan: Yes, please. The thing is, I've just received your proofs - the cards themselves are fine, but you seem to have misunderstood the quantities. I'm sure I asked for five hundred for each of the marketing executives and seven hundred and fifty for me but you've put everyone down for seven hundred and fifty. Woman: Right, I've made a note of that. Is there anything elseMan: Yes, well this is my mistake really. Could you ask Steven to move the company logo further to the left It's too close to the address at the moment. I think that's all for now. Thanks.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 -12Look at the notes below.You will hear a woman making the arrangements for a delegation who are going to visit her company.You have 15 seconds to read through the notes.[pause]Now listen, and fill in the spaces.Woman: GeoffMan: YesWoman: I just want to finalise the preparations for the delegation next week. Man: Certainly. It's Thursday, isn't itWoman: Yes. Now, can you make sure that each of them gets a name badge and an information pack. The badges are done, but you'll need to prepare the packs with all the relevant information.Man: Ok, that shouldn't take too long. What about cateringWoman: Coffee's organised for eleven and three, but lunch - it's at one - we need to reserve it for twelve people . . . The office restaurant is closed next week . . .can you ring the Park Hotel The Grand Hotel was a bit disappointing last time. Man: I'll get onto that.Woman: Now, they'll be coming straight from the station, and their taxi will bring them to the front gate, so make sure you're there to greet them. That'll be about ten.Man: Ten. And then . . .Woman: Into Reception, I think. Make sure the new designs are on display, I want them to see those first.Man: OK.Woman: Let me know when it's all finalised. Bye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings[pause]Now listen to the recording again.[pause]That is the end of Part One. You now seconds to check your answers.[pause]Part Two. Questions 13 to 22. Section One.Questions 13 to 17.You will hear five short recordings.For each recording, decide which type of document the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide which type of document each speaker is talking about. [pause] ThirteenWoman: Well no wonder the bank's returned it unpaid. Look, the figures don't match the amount in words. I expect someone was filling it in in too much of a hurry. Let's see, we'd better issue another one straight away to pay Mrs Burton, because it'll be another three weeks if we wait for the next cycle of payments. Her expenses on that sales trip were pretty high, and it wouldn't be fair to keep her waiting much longer.[pause] fourteenMan: Some of the suppliers are already asking about the increases. I'll check, but I seem to remember from last week's meeting that in the end we agreed on three per cent. So what I'll do is go down each column and calculate the new amounts, and then it can be printed in time to be inserted into the new brochures. Can you check the figures for me, though, before it goes to the printers [pause] fifteenWoman: We've just received the paperwork from you about cleaning our premises, and I have to say that it doesn't reflect what we agreed in our conversation last week. For one thing, it says that we have to supply our security code, and for another it specifies monthly payment in advance, and I told you both of those were out of the question. I'm afraid I really can't sign this. Could you send me a revised one[pause] SixteenMan: Of course, this only gives a very general picture. But as you can see, cash is a particularly healthy area. That's even when we take into account regular outgoings on loans and leasing equipment, which are included in the final totals. And even more significantly, unpaid orders are actually excluded from the final calculation. These represent a sum of approximately thirty thousand pounds. With that in mind, we can say that the company's overall position is still strong. [pause] SeventeenWoman: I've just asked the Arden Conference Centre about availability for our next training seminar, and they said they still haven't been paid for the one before last, which should have been dealt with six months ago. I've had to ask them to send a duplicate! We really must be careful. Arden give us very favourable prices,but we haven't got a contract with them - Can you deal with it straight away so we stay in their good books[pause].Vow listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings.For each recording, decide what the speaker's purpose is.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide what each speaker's purpose is.[pause] EighteenMan: Hello. This is Guy Cooper from Centron Electronics here. I believe you rang for some advice about your alarm system, which isn't functioning properly. The message I got said you weren't sure if you needed someone to come and sort it out, or if we could advise you over the phone. Well perhaps you'd like to get back to me as soon as it's convenient and tell me exactly what the problem is, and I'll see what I can do.[pause] NineteenWoman: Well, as you say, Redlon has been supplying us for years but, quite honestly, two-thirds of the complaints we receive about our products are actually due to faults in components we've had from Redlon. So I talked to the Production Manager and he agreed that I should look at some alternatives.Future World's range is fine for us, and one of their customers who I spoke to recommended them highly, so that's why we've changed to using them. [pause] TwentyWoman: The competition's getting tougher, and you know we're facing serious problems.We need to see more benefit from the undeniably hard work we're putting in, and this means saying no to jobs which aren't profitable. It would be much more beneficial to put all our efforts into winning higher-margin contracts. So the way I feel you can help most is by identifying the types of contacts which will bring in the income we need in order to ensure our future.[pause] Twenty-oneMan: John Woods here, phoning about the project we discussed earlier. Could you give me a ring so that we can talk about it a bit more I've done a few calculations and I'm beginning to wonder whether it's really a practical proposition. 1 still think the project's got potential, but there are significant additional costs which we hadn't taken into account. So could you get back to me as soon as you can, please[pause] Twenty-twoWoman: Hello, Sally here, from Pagwell Paints, returning your call. I'm very sorry you aren't happy with the latest consignment you've had from us. It's rather strange, because following your complaint about the last delivery,we did in fact take action to change the specifications in the way you suggested. So it isn't quite fair to say that we ignored your advice. I know it's important to achieve the consistency that you require, but perhaps your recommendation wasn't exactly what's needed.[pause]Now listen to the recordings again.[pause]This is the end of Part Two.[pause]Part Three. Questions 23 to 30.You will hear the chairman of a business institute making a speech about new business awards that his institute has sponsored.For each question 23-30. mark one letter (A, B or C) for the correct answer. After you have listened once, replay the recording.You have 45 seconds to read through the questions.[pause]Now listen, and mark A, 6 or C.[pause]Man: Who are the managers of the best innovation developments in British industry That was the question which the first Business Today Innovation Awards set out to answer.This project is all about rewarding good practice and performance. So, rather than simply recognising excellence in the design of specific products, or analysing their financial impact on profits, the awards set out to take an objective look at exactly how companies manage the development process itself.Over three hundred and fifty organisations entered the competition and were initially reduced to about forty. Then, after further careful checking, a short list of just fourteen of them was arrived at. These finalists, all manufacturers, were then visited by the competition judges, a panel of four chief executives from leading companies. The panel toured the finalists' facilities, received presentations on the companies and their projects, and interviewed the key development team members. The products varied enormously in their scale, function and degree of technology - from bread for a supermarket chain to a printer inside an automatic cash dispenserInitially the organisers were concerned that this range could create difficulties in the assessment process. But this fear proved baseless, as most elements in the innovation process are shared by all manufacturers.Interestingly, the finalists broke down into two distinct and equal groups: large firms with one thousand employees or more and small firms with two hundred and fifty employees or fewer. With both groups the judges decided to concentrate on two of the clearest indicators of a successful innovation process, which are: how well the new product is combined with the company's existing business, and secondly, how-well the innovation methods are recorded and understood. Small firms naturally tend todo well in the first category since they have fewer layers of management and thus much shorter communication lines. But they seem to put less emphasis on creating formal development methods which would be repeatable in future innovations. Large firms, on the other hand, have difficulty integrating the new development within their existing business for reasons of scale. But they tend to succeed in achieving well-documented and repeatable development methods. This is because larger companies, with their clear emphasis on training, fixed management structure and administrative systems, require more formal, daily record-keeping from their staff.So what were the key questions the judges had in mind when assessing the finalists One of the most important areas concerned how thoroughly a company checks what is happening in other fields in order to incorporate new ideas into the development process. Many of the finalists impressed in the area. Xatura, for example, had demonstrated genuine energy in searching for new ways of producing their range of specialitv breads. They had looked at styles of home cooking in different countries, as well as the possibility of exploiting new production technologies in order to achieve equally good results but on a high-volume production line.What then occupied much of the judges' thoughts was the quality of the links which the development team established with senior management, suppliers, the market and manufacturing. The best examples of the first category were found in small firms, where the individual entrepreneur at the top was clearly driving the innovation forwardLinks with suppliers were also seen as an important factor, but not all supplier experiences were positive. Occasionally serious problems had to be solved where suppliers were working hard to meet specifications, but the companies that the suppliers were using to adapt their machinery were not so efficient. This, led to disappointing faults or fluctuations in quality.But in conclusion the awards demonstrate that innovation isn't just for high-tech internet companies. You can also be successful in mature markets with determination and skill.[pause]Now listen to the recording again.[pause]That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet.Note: Teacher, stop the recording here and time ten minutes. Remind students when there is one minute remaining.[pause]That is the end of the test.Test 2ReadingPart 1I. B 2 C 3 A 4 D 5 D 6 B 7 CPart 28 C 9 B 10 E 11 A 12 DPart 313 D 14 C 15 A 16 A 17 CPart 420 D 21 A 22 C 23 A 24 C 25 B 26 A27 A 28 D 29 C 30 A 31 C 32 D 33 BPart 534 THAT 35 CORRECT 36 ONLY 37 SO 38 CORRECT 39 THE 40 HOW 41 CORRECT 42 OUT 43 CORRECT 44 WILL 45 BETest 2 WritingPart 1To: All StaffFrom: Managing DirectorDate: 7 DecemberSubject: Staff rewardI would like to thank you for the contribution in increasing the company's profit. The profit increased due to very hard work and long working hours. Each of the staff will receive an envelope with a reward on Tuesday. The reward is a trip to Hawaii, and I hope that this will be the perfect reward. Enjoy!Thank youPart 2Introduction.The purpose of this report is to assess and recomend a taxi firm that will become our regular transporter. We will need them especially during next year trade fair and conferences. There are two firms to assess.Findings:As regards to Telecars we have a good references on them. It is very experienced traditional firm and is also very reliable. They provide 24-hours service that is useful during night meetings and negotiations. StreetlightCabs is brand new company and there are no references on them. But they provide long distance routes which we usevery often and they are also cheaper. On the other hand they don't have web page and so internet booking isn't available.Conclusion:I recommend to choose Telecars because of their reliability, long tradition and well trained staff.ListeningPart 11TAKING MINUTES213(TH) OCTOBER3CERTIFICATE4CUSTOMER SERVICE5WORLDNET/WORLD NET6OUTSIDE LINES7TRANSFER CALLS8(THE) EQUIPMENT9.TRADE FAIR10AFTER LUNCH11REVISED BUDGETS12HEAD OFFICEPart 213 H 14 E 15 F 16 A 17 D 18 G19 E 20 C 21 B 22 HPart323 C 24 A 25 A 26 C 27 A 28 C 29 B 30 BTapescriptListening Test 2This is the Business English Certificate Vantage 2, Listening Test 2.Part One. Questions 1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One. Questions 1 to 4.Look at the form below.You will hear a woman calling about training courses.You have 15 seconds to read through the form. [pause]Now listen, and fill in the spaces.Man: Good morning, Oakleaf Business Training. How can I help youWoman: Hello, my name's Enid Stevens, of Appleyard Smith. I've booked two one-day courses, but now I need to change one of them.Man: Let me get your details up on the screen. Right, you've booked Report Writingnext month . . .Woman: Yes, that one's OK. It's Taking Minutes that I can't manage, on the eighth of July. Do you know when it's running againMan: Let me see. Not until the eighteenth of September, I'm afraid.Woman: That sounds fine. Oh, I think I'll be abroad then.Man: Then there's the first and the thirteenth of October.Woman: I'd like the later date, please.Man: Fine, I'll change your booking.Woman: Another thing; it says in your brochure, everyone attending a course getsa certificate, but I haven't received one from a course I took last January. Man: I'm sorry about that. Which course was itWoman: Something to do with dealing with the public . . .Man: That must have been Customer Service.Woman: Sounds familiar.Man: OK, I'll put it in the post today.Woman: Thank you very much. Goodbye.Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Two. Questions 5 to 8.Look at the note below.You will hear a woman ringing about problems with a new telephone system.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Hello, Swinburn Telecoms.Woman: I'd like to speak to Tony Wilson, please.Man: I'm afraid Tony isn't available. Can I take a messageWoman: Yes please. I'm Sheila Dallas, from Worldnet.Man: Right.Woman: I'm ringing about the telephone system your firm installed here yesterday.We're not happy with it.Man: Oh dear. What seems to be the problemWoman: First of all, your engineer said that with the number of extensions we've got, six outside lines would be enough, but we asked for eight, and anyway you've charged us for the larger system.Man: Right, we'll look into that.Woman: Then, whenever we try to transfer calls from one extension to another we lose them. We're following the instructions, but it just doesn't work.Man: I see.Woman: And finally, could you ask Tony to check the invoice, please He promised usa discount on installation, which is shown, and one on the equipment, but thatisn't there.Man: Right. I'm sorry about all that. I'll get Tony to contact you as soon as he's free.Woman: Thank you. Goodbye. Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 to 12.Look at the note below.You will hear a woman calling about the arrangements for a meeting.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Good morning. Marketing Department. Peter Menzies speaking.Woman: Hello. Could I speak to John Fitzgerald, pleaseMan: I'm afraid he's not in the office at the moment.Woman: Well, this is Elizabeth Parnell calling. I wanted to talk to John about the meeting next week. You see, I only get back on Tuesday night from a trade fair in the States.Man: So, would you like me to give him a messageWoman: Yes, could you ask him if we can postpone Wednesday's meeting Till after lunch.That would be easier. It was originally going to be at ten .Man: OK. I'll ask him to change it. I'll get back to you with a time.Woman: Thanks. And could you also ask him to add another item for discussion at the meeting I thought we were going to talk about the revised budgets - but I can't see this on the agenda.Man: OK. I'd better ask him to call you . . .Woman: Yes, please. I'm at Head Office at the moment. Can he phone me here today - I won't be back at my own desk until tomorrow afternoon.Man: Right, I'll give him the message.Woman: Thanks.Man: Bye.Woman: Goodbye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings. Five people are talking about different business books they have read.for each recording, decide which book the speaker is talking about.Write one letter (A-Hi next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Note listen, and decide winch book each speaker is talking about.[pause] ThirteenWoman: Yes, it was interesting . . . some of it was rather obvious, of course, like dressing smartly, making sure you arrive on time, that sort of thing . . . but there was also quite a lot I'd never really considered . . . like ways to interpret what the advertisement is really asking for, reading between the lines . . . and a section which lists some of the harder questions they tend to ask you, with effective answers you can give[pause] FourteenMan: Invaluable, I'd say . . . certainly helps prevent you making some of the more embarrassing mistakes. It gives you a kind of timescale to follow through. For example, they stress that you need to get publicity up and running a good six months before you want to stage the event. And get your main speakers booked earlier than that. They say you must make sure you've got a good assistant to support you, check the details.[pause] FifteenWoman: Actually, although it was a bit long, it was definitely useful. The trouble often is, when the management take on new staff, they don't necessarily really know what skills or qualities are needed. I want someone who's more than justa secretary typing out letters every day . . . I'm looking for a right hand,someone to do everything . . . and this book spells out what that means . . .it's helped me to draw up a job description.[pause] SixteenMan: Well, I wish I'd read it years ago! That would have saved me from some of my worst inefficiencies. I'd recommend it to anyone. It shows you how to producea perfect schedule for getting through your workload . . . Once you've gotyourself organised, made lists of tasks and priorities, you can make best use of each and every day . . . otherwise you're just constantly confusing your PA with endless requests, all terribly urgent . . .[pause] SeventeenWoman: Certainly, a lot of the book was very specialised . . . but it did give me an idea of how7 the agencies do the job. Of course, they're the people with the creative ideas, the expertise, so I'm happy to trust the image development work to them . . . but I read the book so I could talk to them on equal terms about what we're trying to do, and how it fits in with our overall business strategy.[pause]Now listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings, five people are talking about why they decided to use a particular company to supply their officeequipment.for each recording, decide what reason each person gives.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause].Vow listen, arid decide what reason each person gives.[pause] EighteenMan: We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They're just new in the business and we were impressed as they promised they would deliver the goods we wanted within two days and they did. We had to pay more than we would have liked but the results were worth it. Since then, I've told a lot of other people about them.[pause] NineteenWoman: Apparently they're an established company in Scotland with an excellent reputation, but I didn't know that at the time. I found them through the internet.I was just browsing through the list of suppliers one day and I noticed their name. I looked them up and found that they had this fantastic discount available that particular month. We ordered various things and the quality was so good we've continued using them.[pause] TwentyMan: We like to try out different suppliers to make sure we're always getting the best deal. This particular company was running a big publicity campaign. I'd seen the ads on TV and they really put me off. I just couldn't see theappeal. But then someone I met at a training day told me we should use them.His company had used their service for years with no complaints so we followed his advice.[pause] Twenty-oneWoman: We'd looked round the market to find the cheapest deal possible but to be honest there wasn't much to choose, in terms of cost, between any of the local suppliers. However, we had a visit from a sales representative from one company and we asked him to make up some complimentary printed letterheads for us. They were exactly what we wanted so that was the deciding factor. I think that personal touch gives a company far better results than advertising ever can. [pause] Twenty-twoMan: Obviously there are many different factors to consider when you choose a new supplier. We always used a local company because they were relatively near and we could even pick things up ourselves if necessary. But unfortunately they just became too expensive. Now that express delivery services are widely available, distance is no longer a consideration and we've been able to choose someone who can give us the best package for the lowest cost.[pause]Now listen to the recordings again.[pause]That is the end of Part Two.[pause]Part Three. Questions 23 to 30.。
BEC 中级真题Test 2(附答案和文本)--BEC中级真题第四辑
BEC 中级真题第四辑Test 2READING 1 Hour PART ONE Questions 1-7 · Look at the statements below and the advice to businesses on the opposite page about using other companies to run their IT services. · Which section of the article (A, B, C or D) does each statement (1-7) refer to? · For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet. · You will need to use some of these letters more than once. 1 the need to teach skills to employees working on the outsourced process 2 remembering the initial reason for setting up the outsourced project 3 the need to d raw up agreements that set out how integration is to be achieved 4 addressing the issue of staff who work on the outsourced process being at a distant site 5 the importance of making someone responsible for the integration process 6 staff on the outsourced project familiarizing themselves with various details of the business 7problems be eng associated with an alternative to outsourcing When a business decides to outsource its IT services, it needs to consider The question of integration .Four experts give their views .CDPARTTWOQuestions 8-12·Read the article below about the changing role of human resources departments●Choose the best sentence from the opposite page to fill each of the ga ps .●For each gap (8-12),mark one letter(A —G) on your Answer Sheet .●Do not use any letter more than once .●There is an example at the beginning (O).The best person for the jobEmployees can make a business succeed or fail, so the people who choose themhave a vital role to playEmployees are a company’s new ideas .its public face and its main asset .Hiring the right people is therefore a significant factor in a company’s success .(0)_____G___If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realize that recruiting the best recruiters is the key to success . Sarah Choi, Head of HR at Enco plc, believes that thinking commercially is a key quality in HR .‘Every de cision an HR manager makes needs to be relevant to advancing the business(8)……… That’s no longer the case .HR managers have to think more strategically these days .They continually need to think about the impact of their decisions on the bottom line .(9)............For example .A chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition .’Why do people go into HR in the first place? Choi has a ready answer .‘I think most people in the pr ofession are attracted by a long‘term goal . (10)…………Nothing happens in the company which isn’t affected by or doesn’t’t impact on its employees .so the HR department is a crucial part of any business .’Not all operational managers agree .An informal survey of attitudes to HR departments that was carried out last year by a leading business 10urnal received comments such as ‘What do they actually contribute?’(1I) ………… As Choi points out .salaries have never been higher and in addition .HR managers often receive substantial annual bonuses .Despite the financial rewards ,HR managers often feel undervalued ,and this is a major reason for many leaving their jobs .(12) …………However, a lack of training and development is a more significant factor. “These days, good prof essional development opportunities are considered an essential part of an attractive package .’Choi explains .Kim Noon ,J GTech 0ne way to avoid the difficulties of integration is to create a joint —venture company with the outsourcer, Thus ,a company can swap its assets for a share of the profits .Yet joint ventures bring potential troubles ,and companies should be careful not to lose sight of the original rationale for outsourcing :to gain cost efficiencies and quality of service in an area that for some reason could not be carried out entirely in —house .The complexities and costs of a joint —venture initiative should not be underestimated .A But rising levels of remuneration demonstrate that the profession's growing importance iswidely recognized.B Al one time,a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purelyadministrative role.D Since it's one of the few 8teas where you Can see the whole operation,it can lead to aninfluential role on the board.E Being seen as someone who just ticks off other people's leave and sick days does not help build a sense of loyalty.F They therefore need to be competent in many aspects of a company’s operations.G On the other hand,recruiting the wrong staff can lead to disaster.PARTTHREEQuestions 13—18●Read the article below about a technology company and the questions on theopposite page.●For each question(13—18),mark 6he.1etter{A,B,C or D) on your Answer Sheet.13 What event coincided with Critical Path becoming a public company?A Hayden became the Executive Director of Critical Path.B Investors hired a replacement team to run Critical Path.C Critical Path launched a successful new product on the market.D Critical' Path was floated on the Stock Exchange at 24 cents per share.14 Which of the following situations did Hayden face at Critical Path in 2001?A The employees were worried about job security.B The investors were calling for changes to the company structure.C The management was misleading the staff about the company's position.D The board of directors did not realize the scale of the company's problems.15 One reason Hayden was able to turn Critical Path around was thatA he managed to find new investors.B the financial situation was not as bad as he had thought.C he had built up a good relationship with the management team.D he was given the support that he needed.16 What was Hayden's policy regarding the staff of Critical Path?A He paid overtime to everybody who worked outside office hours.B He reduced the workforce by operating an early retirement scheme.C He gave key staff the opportunity to help him set goals for the company.D He restored motivation by showing willingness to work alongside staff.17 According to Hayden, what could indicate that a business is in trouble?A problems keeping accounts up to dateB suppliers refusing to offer new credit termsC a frequent need to increase the amount borrowedD difficulties in getting payment from customers on time18 Hayden left Critical Path after he had rescued the company becauseA he wanted to develop the technology for a new internet service.B he wanted to concentrate on founding a new enterprise.C he had been offered a job with a major internet company.D he decided to go into partnership with a major client.Part FOURQuestions 19—33●Read the news item below about a company that runs health and fitness clubs.●Choose the best word to fill each gap from A,B,C or D on the opposite page.●For each que stion (19--33),mark one letter(A,B,C or D)on your Answer Sheet.●There is an example at the beginning (O).19 A Stating B Reporting C Remarking D Informing20 A taken B felt C experienced D caught21 A released B issued C opened D revealed22 A stays B remains C maintains D keeps23 A track B direction C way D line24 A falling B breaking C cutting D slowing25A bringing B putting C getting D mounting26A shown B resulted C proved D demonstrated27A installed B formed C established D confirmed28A rates B standards C proportions D volumes29A witness B sign C display D evidence30A purely B merely C simply D barely31A trade B office C commerce D business33A trial B venture C proposal D speculationPART FIVEQuestions 34-45●Read the article below about a manufacturing company called Lebrun●In most of the lines (34-45),there is one extra word.1t either is grammatically incorrector does not fit in with the meaning of the text.Some lines,however, are correct.●”a line is correct,write CORRECT on your Answer Sheet.●If there is an extra word in the line,write the extra word in CAPITAL LETTERS on yourAnswer Sheet.·The exercise begins with two examples(0 and OO).0 After 98 years of trading,the steel manufacturer Lebrun knows from experiences how00 difficult fluctuations in the economic cycle can be for suppliers such as themselves.34 Since many of the nation’s largest production companies which ere its customers,35 Lebrun is adversely affected by any change for the worse in the economy.Yet Lebrun36 has managed to keep on sales steady (in the region of approximately$2.5 billion)37 and has recorded only one annual loss during the difficulties of the past five38 years,but despite the effects of the ongoing industrial slowdown.James Griffith,39 president of Lebrun,now has the task of turning up survival into growth,and40 his strategy is already becoming clear to those industry observers. In February of41 this yea‘the company acquired Bronson plc,additionally a one—time competitor.42 This merger will greatly expand the size of both Lebrun’s labor force,and43 Griffith estimates it will boost its revenue by nearly 50%.While too increasing44 the number of plants and R&D centers in much a similar way Griffith is45 optimistic that while the steel industry is about to pull out of recession,andhe wants Lebrun to be ready for this.WRITING 45 minutesPARTONE●The software company you work for has decided to introduce identity cards for certain staffin your department.●Wr ite an email to all staff in your department:·saying which staff will need identity cards·explaining why the identity cards are needed·informing staff how to get a card.●Write 40-50 words.To All staffCcSubject Identity cardsPARTTWO●The number of staff leaving Parkside,one of your company’s retail stores,is highcompared to another of its stores.You r line manager has asked you to write areport about the situation.●Look at the information below,9n which you have already made somehandwritten notes.●Then,using all your handwritten notes●Write 120-140 words.LISTENING 40 minutes (including 10 minutes' transfer time)PART ONEQuestions 1-12· You will hear three telephone conversations or messages.· Write one or two words or a number in the numbered spaces on the notes or forms below. · After you have listened once, replay each recording.Conversation One (Questions 1-4)·Look at the note below.·You will hear a man clarifying some information about a balance sheet Conversation Two (Questions 5-8)●Look at the notes below.●You will hear a man leaving a voicemail message about a negotiating problem Conversation Three (Questions 9-12)●Look at the notes below.●You will hear a woman telephoning a colleague about a new project.E-commerce website projectTeam: We need to recruit an (9)…………………………to solve programming problems.Report:needed by end of week. Should include:●Some indication of (10) ………………………of project.●Details of (11) ……………………that will be needed.●Clear statement of the (12) ……………………of project.PART TWO Questions 13—17●You will hear five short recordings.●For each recording, decide which aspect of conducting interviews each speaker considersparticularly important.●Write One lette r(A-H)next to the number of the recording.●Do not use any letter more than once.●After you have listened once, replay the recordings .Section Two (Questions 18-22)●You will hear another five recordings.Five speakers are talking about problemswith a project.●For each recording,decide what the problem was.●Write one letter(A—H) next to the number of the recording.●Do not use any letter more than once.●After you have listened once,replay the recordings.PART THREEQuestions 23—30●You will hear a radio reporter talking about difficulties faced by the new Chief Executive ofHealthway plc, a chain of health and beauty stores.●For each question (23—30),mark one letter (A, B or C) for the correct answer.●After you have li stened once,replay the recordings.23 The Chief Executive is in a difficult position because Healthway plc isA becoming less popular with the general public.B failing to attract new shareholders.C suffering from a history of static sales.24 What form of competition is a threat to Healthway plc?A the growth of internet shoppingB supermarkets undercutting its pricesC other health and beauty chains opening stores25 How does Healthway plc differ from Robert Henlow's previous employer?A Most senior staff have been promoted internally.B Senior staff are generally appointed from outside.C It has a high turnover of senior staff.26 The reporter's criticism of Charles Hamilton's financial strategy is that thecompanyA under-invested in its systems.B failed to grow through takeovers.\ C paid too little attention to its share price.27 With regard to the beauty treatment centers, Charles Hamilton is criticized forA closing a chain which had the potential for making a profit.B over-investing in the centers at the expense of the core activity.C starting a new concept that was unlikely to succeed.28 What mistake did Charles Hamilton make with regard to staff?A failing to ensure that the need for reorganization was understoodB concentrating redundancies in the wrong parts of the companyC getting rid of too many people with essential skills29 What does the consultants" report recommend?A reducing the total number of storesB increasing the average size of the storesC leaving staff numbers unchanged30 Why is Robert Henlow's new position a personal challenge for him?A He has never worked in a company with such serious problems.B It is his first appointment as Chief Executive of a large company.C He is unfamiliar with the sector in which Healthway operates.SPEAKING 14 minutesSAMPLE SPEAKING TASKSPART ONEIn this part, the interlocutor asks questions to each of the candidates in turn.You have to give information about yourself and express personal opinions.PART TWOIn this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute toIn this part of the test ,you are given a discussion topic .You have 30 seconds tolook at the task prompt ,an example of which is below, and then about three minutes to discuss the topic with yourpartner.After that,the examiner will ask you more questions related to the topic.For two candidatesFor three candidatesFollow-on questionsTest 2 答案及文本ReadingPart 11 B2 D3 A4 C5 B6 C7 DPart 28 C 9 F 10 D 11A 12EPart 313 B 14 A 15 D16 D 1 7 C 18 BPart 419 B 20 C 21 D 22 B 23 A24 D 25 A 26 C 27 C 28 A29 D 30 C 31 B 32 D 33 BPart 534 WHICH 35 CORRECT 36 ON 37 CORRECT 38 BUT 39 UP 40 THOSE41 ADDITl0NALITY 42 BOTH 43 TOO 44 MCUH 4S WHILEWritingPart 1Sample ABand 3All content points have been addressed and the organization and register of the email are 0n the whole satisfactory.The range of vocabulary and grammar is adequate,and although there are a number of errors,these are minor and do not prevent the message being clearly conveyed.All points are addressed,and the register and format are on the whole appropriate.The range and accuracy of language are generally good,and the reader would be clearly and fully informed.Part 2Sample CFor number of Parkside staff leaving stores problem,I made a report as follows:At first,look at draw, from this one you can see,Year 2007.Highgate lost 4 person.Parkside lost 5.Until 2008.Highgate's rate is reduced,but Parkside's rate is grew SO high more staff leaving will make the store pay more time & money employ another one instead of this one.This is waste to the manual resource &money.Through communicate with the Parkside staff, I know there are three point very important.Firstly, training wanted.The staff want to more training to improve themselves’level.everyday their make the same job,long and long,their will hate this{ob.I think the company need to provide this benefit to the staff.Secondly, More paid holiday.I think this is the first,but the staff is not pay attention it,SO that is not possible.Thirdly.Bonus Scheme.if the company can pay more money employ the new staff why cannot pay more salary to the current staff? So l suggest the company provide the double—salary as the bonus pay for the current staff end of the years.That’s a11.Sincerely,Lucy.Band 2The report is considerably longer than the recommended word length and does not cover all the content points.Although the report is adequately paragraphed,cohesion is weak.The register and format of the report are not always appropriate;errors are numerous and impede clear communication of the message.Sample DReport on staff turnoverIntroductionThis report aims to explain the high staff turnover 2008 in Parkside and to propose measures to improve staff loyalty.FindingsThe figures dearly show that the high number of staff leaving the stores is a problem that only affects the Parkside store in 2008.While staff turnover in the Highgate store remained on a low level the number of staff leaving Parkside shoot up from 5 to 20.This unfortunately has a bad impact customer service.Research amongst staff revealed their requirements. Firstly staff requires more training what would also benefit the company as the service is likely to improve.Another good idea is the introduction of a bonus scheme for valued staff that would improve staff loyalty.Unlike the mentioned proposals the request for a longer annual lave could not be met.RecommendationsIt is recommended to offer both the requested training opportunities and a bonus scheme for valued staff.Band 5A1J content points are clearly covered,and the report is well organized with good cohesion.Both the register and format are consistently appropriate.Generally, the language used is accurate,and a good range of structures and vocabulary is demonstrated.ListeningPart 11(THE) LAST QUARTER 2 (THE) LONG (-) TERM3 CURRENT4 LOSSES5 SECOND STAGE6 (A) PENALTY (CLAUSE)7 UNSKILLED 8 (ANOTHER)/(A)/(THE)CONTRACT9(SOFTWARE) ENGINEER 10(THE) TIMING11(THE) HARDWARE 12 OBJECTIVES(S)Part 213-17 C B F H D18-22 F D G H CPart 323 C 24 B 25 A 26 A 27 C 28 A 29 B 30 BTypescriptThis is the Business English Certificate Vantage 4,Listening Test 2.Part One.Questions1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once,replay each recording.【pause】Conversation One.Questions I to 4.Look at the note below.You will bear a man clarifying some information about a balance sheet.You have5 seconds to read through the note.【pause】Now listen,and till in the spaces.【pause】Man:Hi,Tom here.Could I speak with Bill?Woman:Sorry, he’s out.Can I take a message?Man:Thanks.It’s about some queries Bill had about the balance she et I prepared.Woman: Which balance sheet exactly? The one for the last financial year?Man:Actually, it was the one for the last quarter.Woman: OK.got that.Man:There were several things Bill wanted to check.Firstly, he asked about the liabilities figures.He thought the figures in column A might be for current liabilities, but in factthose figures indicate the long—term ones.Woman:OK.I’ve got that.What next?Man:The assets figures.He wondered exactly what they cover. Actually, I've put the current assets there, but I’ve still got to work out the fixed assets and the intangible assets before I include them.Woman:Thanks.Anything else?Man: 0ne last thing.Also about assets.Bill wasn’t sure what the figures in brockets in section four refer to. He thought they might represent average figures for the last two years or something like that.In fact,they show losses over that period.Woman:Thanks.I’11 pass all that on.【pause】Now listen to the recording again,【pause】Conversion Two.Questions 5 to 8Look at the notes bellow.You will hear a man leaving a voicemail message about a negotiating problem.You have 15 seconds to read through the notes.【pause】Now 1isten.and 6tfIn the spaces.【pause】Hi,George.This is Kristoff calling from Australia.It's about the contract negotiation for constructing the factory in Melbourne.Our client doesn’t want to agree the date for the completion of the second stage,even though it was accepted when we put in our tender.We specified that we couldn’t complete in less than s ix months.NOW they’re saying they want it brought forward a month.This is a problem,because they want to put in a penalty clause which states that for every week we are late.we have to pay three percent of the total Costs I can’t agree to this at a11.We’re already using our best technical employees.And the only way we can complete in five months is if we use more unskilled staff tight from the beginning,which will mead a substantial investment which we hadn’t budgeted for.There's 9he incentive,however:instead of the usual bonus,we’Il be awarded the contract for thief next project if We call meet their new deadline.【pause】Now listen to the recording again.【pause】Conversation Three.Questions 9 to 12.Look at the notes below.You will bear a woman telephoning a colleague about a new project. You have l5 seconds to read through the notes.【pause】Now listen,and fill in the spaces.【pause】Man:Hello.Joe Fischer speaking.Woman:Joe.it's William here.Can I have a word with you about the e-commerce website? Man:0f course.How did the interview go?Woman:Well.We recruited an excellent business analyst this morning—he’ll join the team in a week or so.There's still a gap for a software engineer, though and we’ll have to fill that as soon as possible.Man:I’ll ask aro und and sec if anyone is able to transfer from other projects.Woman:Thanks.Also,do you think you could produce a report for senior management by the end of the week? They’d like an idea of the timing of the project.Man:No problem.What else should I include?Woman:Let us know exactly what hardware you’ll need,The budget already allows for that.Man:0K—anything else?Woman:Yes—when you describe the project, would you make sure you spell out the objectives in clear and straightforward language? Certain members of the Board have their doubts that it will bring about the results we promised.Man:0K.【pause】Now listen to the recording again.【pause】That is the end of Part one.You now have 20 seconds to check your answers.【pause】Part Two.Questions 23 to 22.Section One.Questions 1 3to 1 7.You will hear five short recordings.For each recording, decide which aspect of conducting interviews each speaker considers particularly important.Write one letter (A-H) next to thenumber of the recording.Do not use any letter more than once.After you have listened once,replay the recordings.【pause】Now listen,and decide which aspect each speaker considers important.【pause】ThirteenWe all forget how hard interviews can be.Applicants walk into a strange room and face what can be a long line of unknown people who fire a 1ot of tricky questions at them.It’s not surprising that their minds go a complete blank.If you’re the interviewer and you make an effort to put the interviewees at their ease,then they’re more likely to express their opinions coherently and give you a chance to assess them properly.【pause】FourteenInterviews are often too theoretical.You get the applicant’s views on,for example,the principles of marketing and then throw in some tough questions to see if they’re up to speed on the latest developments.But introducing a hands-on activity can be more telling,because then you can assess how they approach everyday activities.I know some people argue that at senior level it’s a waste of time and you should be checking how they deal with clients and colleagues,but I’m not convinced.【pause】FifteenYou have perhaps thirty minutes to assess an applicant l think considerable work needs to be done beforehand with the CVs—checking if they have appropriate qualifications and SO On.What you can’t get from the application,though—except from references.and I don’t find those very reliable—is an idea of how people act in the workplace.To focus on that,by asking questions which should reveal how they’d react in different c ircumstances and with a variety of colleagues.【pause】SixteenInterviewing isn’t something I’m good at.I’m afraid.1 don’t trust my own judgment for such important decisions.That’s why I usually have about five other people with me,not necessarily from the particular department,though.I realize this prevents me from making the interview seem like an informal chat.but I’m not sure of the overall benefit of that—perhaps it provides an insight into how the applicant thinks and behaves outside work, but that’s not crucial.【pause】SeventeenOne's trying to assess so many different aspects of potential employees.Time's limited,and you can get bogged down in asking challenging questions relevant to particular duties in the job description.It's easy to forget to allow time for applicants to find out things that are relevant to them,It’s sometimes seen just as a courtesy or a way of making them feel comfortable,but it can give you real insight into how they think and react to the post.【pause】Now listen to the recordings again.【pause】Section Two.Questions18t0 22.You will hear another live recordings.Five speakers are talking about problems with a project.For each recording, decide what the problem was.Write one letter A-H next to the number of each recording.Do not use any letter more than once.After you have listened once,replay the recordings.You havel5 seconds to read the list A-H.【pause】Now listen, and decide what each problem was.【pause】EighteenWell,we’d put together what we thought was an excellent team for the project—that is,until we hit technical problems and realized that we needed staff with a wider range of specialized technical experience than the people we’d recruited.So we had to advertise again to replace some key members of the team;we were lucky that we just about managed to cover the extra COSTS within the budget.0nr customers were very satisfied with the outcome.【pause】NineteenAlthough we had minor problems with suppliers from the start,these were easily overcome.Initially, I thought we’d underestimated the cost of the project,as it was so tight most of the time,but we managed to avoid an overspend.It was a very stressful time.However, it was the breakdowns which really upset the staff, and I wouldn’t have blamed them if they’d walkedout on strike the fifth time it happened in a week.【pause】TwentyGenerally speaking,we have an excellent project—management team,trained to deal with any unexpected problems—you know, like when the money runs out or the client wants something different from the original agreement.Unfortunately, we hadn’t anticipated the component manufacturer going out of business.The Purchasing Manager was furious,because there were SO few companies who produced exactly what we wanted.However, finally we found a replacement that enabled us to keep within the limits of our budget.【pause】Twenty-oneWe’ve done several projects in this country and the best thing about working here is that suppliers are very helpful.If you are unhappy with anything,they immediately try and sort it out.If, for example,a digger broke down,they’d replace it within hours and at no extra cost.Another thing is there is no shortage of suitably qualified workers,but we had an expensive delay on our last project,because we’d miscalculated the size of the workforce we needed.【pause】Twenty—twoWe spent so much time making sure that our employees would be comfortable working in such difficult conditions.We warned them about what to expect,as well as checking that they had the right qualifications and experience.We thought we’d anticipated every possible problem.This time,we were proved wrong when the supplier sent us different trucks from the ones ordered.Though they coped well with the extreme conditions,they were too small for our needs.【pause】Now listen to the recordings again.【pause】This is the end of Part Two.【pause】Part Three.Questions 23-30You will hear a radio reporter talking about difficulties faced by the new Chief Executive of Healthway plc, a chain of health and beauty stores.For each question 23 to 30,mark one letter A, B or C next to the correct answer.After you have listened once, replay the recording.You have 45 seconds to read through the questions【pause】Now listen,and mark A,B or C.【pause】Man:Next week,Healthway pie,the health and beauty chain,gets a new Chief Executive.Here's our reporter, Lynne Trencher, to tell us why many people regard the】ob as one of the most difficult in retailing.Hello,Lynne.Woman:Hello.No,it isn’t an enviable position,Robert Henlow, Healthway's Flew CEO,is taking control of a company which may have been a well—loved and trusted retail brand for many years,but its core business is mature,and successive managements simply haven’t come up with a winning formula to deliver dynamic sales growth.And the shareholders see Henlow as Heakhway's last chance.Man:The company faces stiff competition,doesn’t it?Woman:That’s right.In fact,most town—centre health and beauty chains are feeling the pinch,with few planning to expand.Unlike food,it's a high,margin business,which gives supermarkets,particularly those on out—of-town sites,scope to sell similar products for considerably less.Even the development of online shopping hasn’t yet outweighed the convenience of out—of-town sites.Man:Robert Henlow is coming from a company with a very different sort of culture from Healthway, isn’t he?Woman-Yes,he is moving from a firm that’s very open,with plenty of staff coming from other companies,or indeed industries.Healthway, on the other hand,has a culture where people join the group and either leave quickly or not until they retire.It’s famous for breeding its own managers,and outsiders have traditionally not been welcomed.Man:Healthway's financial strategy has been criticized in recent years,I believe.Woman:Under the last Chief Executive;Charles Hamilton.Heathway concentrated on the bottom line,with the aim of supporting the share price.Even the one acquisition that the company made had that same goal.Rut this strategy had its downside:very few improvements were made within the business,so heir IT, for instance, is now several years out of date.Man:Wasn’t it Charles Hamilton who started Healthway's beauty treatment centers?。
最新商务英语(BEC)中级考试真题及答案
最新商务英语(BEC)中级考试真题及答案THE ART OF PERSUASION'Let me send you our brochure'is probably the most commonly used phrase in business.But all too often,it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse.So what goes wrong and how can it be put right?Too often,businesses fail to ask themselves critical questions like,'Who will the brochure be sent to?''What do we want to achieve with it?'The truth is that a brochure has usually been produced for no other reason than that the competition has one.However,with a little research,it often transpires that what the client wants is a mixture:part mail shot,part glossy corporate brochure and part product catalogue-a combination rarely found. Having said that,the budget is likely to be finite.There may not be enough money to meet all three marketing needs,so the first task is to plan the brochure,taking into account the most significant of these.The other requirements will have to be met in a different way. After all,introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.The second task is to get the content right.In95per cent of cases, a company will hire a designer to oversee the layout,so the final product looks stylish,interesting and professional;but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up-and this shows.A bigger failing is to produce a brochure that is not customer focused.Your brochure should cover areas of interest to the customer,concentrating on the benefits of buying from you.Instead,thousands of brochures start with a history lesson,'Founded in1987,we have been selling our products..I can assure you that customers are never going to say to themselves,'They've been around for20years-I'll buy from them.'It's not how longyou've been in business that counts,it's what you've done in that time.The important point to get across at the beginning is that you have a good track record.Once this has been established,the rest of the brochure should aim to convince customers that your products are the best on the market.It is helpful with content to get inside the customer's head.If your audience is young and trendy,be creative and colourful.As always,create a list of the benefits that potential customers would gain from doing business with you,for example,product quality, breadth of range,expertise of staff and so on.But remember that it isnot enough just to state these;in order to persuade,they need to be spelt out.One possibility is to quote recommendations from existing customers.This also makes the brochure personal to you,rather than it simply being a set of suppliers'photographs with your name on the front.At the design stage,there are many production features that can distinguish your brochure from the run of the mill.You may think that things like cutouts or pop-ups will do this for you and thus make you stand out,or you may think they just look like designer whims that add cost.Go through all the options in detail.One of them might be that all-important magical ingredient.13What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14The writer's advice to companies in the second paragraph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15In the third paragraph,which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16In the introduction to a brochure,the writer advises companies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18What does'run of the mill'in line67mean?A eye-catchingB complicatedC stylishD ordinary13题问第一段中作者对广告手册所做的观点是什么。
商务英语BEC中级试题及参考答案
商务英语BEC中级试题及参考答案商务英语BEC中级试题及参考答案三人行,必有我师焉。
择其善者而从之,其不善者而改之。
以下是店铺为大家搜索整理的商务英语BEC中级试题及参考答案,希望对正在关注的您有所帮助!Ⅰ 词汇测试题:(2题,每题10分,共20分)1. 该组有10个商务英语英文词或词组,下面均有英文词或词组来进行解释。
请将正确的选项标出,要求英英转换意义准确,符合商务英语规范。
(10分)(1) currencyA. the money in use in a particular countryB. flow of priceC. at presentD. deposit in the bank(2) varyA. to change or be differentB. to chooseC. to apply forD. to refuse(3) tumbleA. to be trapped in difficultyB. to fall quickly and without controlC. to be tired of doingD. to become less in number or smaller(4) breachA. an act of breaking a law, promiseB. a specialized companyC. a part of an institutionD. an agreement or contract(5) take the law into their own hands.A. to solve the problem by themselvesB. to break or violate the lawC. to explain the clauses in the lawD. to understand the law as they think(6) seminarA. survivalB. study of a universityC. sightseeingD. social setting(7) graceA. a person who controls propertyB. a period of time allowed before sth. happensC. a generally accepted opinionD. a way of dealing with a problem(8) vetoA. a refusal to allow sth. to be doneB. a particular right to do sth.C. an amount of money paid to obtain insuranceD. disagreement or unfriendliness(9) priorityA. to pose a threatB. to produce life cycleC. being priorD. to meet expenses(10) to fluctuateA. to add several things togetherB. to produce or provide something officialC. to change or varyD. to judge or decide something2. 该组有10个商务英语英文词或词组,下面均有汉语词或词组来进行解释,请将正确项选出,要求英汉转换意义准确,符合商务英语规范。
BEC中级真题(第二辑)答案和听力原文
BEC中级真题(第二辑)答案及听力原文Test 1ReadingPart 11 C2 A3 B4 D5 A 6.B 7 CPart 28 D 9 C 10 E 11B 12 FPart 313 D 14 A 15 C 16 B 17.B 18.CPart 419B 20 A 21 D 22 A 23 C 24 C 25 D 26 A 27 B 28 C29 D 30 B 31 C 32 B 33 BPart534 ITSELF 35 IN 36 CORRECT 37.WHILE 38 SEEN 39 FROM40 CORRECT 41 THOSE 42 FOR 43 WITH 44 THAT45 CORRECTWritingPart 1To: P. JonesFrom: Luisa GambonDate: 21 November 2002Subject: LatenessMr Jones,I have noticed that you often arrive late for work, especially on Monday mornings. As your colleagues are starting to complain about that, you understand that unless this habit changes, I will take disciplinary action against you. Come and see me tomorrow at 9 a.m. in my office. Thank youPart 2Report on customer complaintsINTRODUCTIONThis report has the purpose of presenting the reasons for customer complaints in 2002.FIELDINGSThe customer complaints received in 2002 were 300 in January. Then they increased to 540 in February because of the computer system's breakdown.In March they fell to 230 because an improved order system was introduced.The reasons for complaints from January to March were analysed:●firstly the companv received complaints for incorrect orders delivered. Theseerrors were fewer in March.●secondly the time taken to deliver is too high. but the company has planned torecruit new agents.●Finally customers complain for the poor product quality. In order to solve thisproblem more quality controls are making.CONCLUSIONSAt the moment all customers aren't satisfied but many measures have been taken to improve their satisfaction.ListeningPart 11. JAYE2. CUSTOMER SERVICES3. OFFICE ASSISTANT4. 457.605. EUROPE HOLIDAYS6. BUSINESS CARDS7. MARKETING EXECUTIVES8 (THE) (COMPANY) EOGO9 INFORMATION PACK10. PARK HOTEL11. FRONT GATE12. NEW DESIGNSPart 213 E 14 B 15 G 16 F 17 A 18 C 19 G 20 H21 E 22. BPart323 B 24 B 25 C 26 A 27 C28 B 29 A 30 CTapescriptListening Test 1This is the Business English Certificate Vantage 2, Listening Test 1.Part One. Questions 1 to 12.You will hear three telephone conversations or tnessages.Write one or two u'ords or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4.Look at the form below.You will hear a man asking a colleague for information about a former employee.You have 15 second's to read through the form.[pause]Now listen, and fill in the spaces.Woman: Personnel . . .Man: Hello, it's Tim here, from Finance.Woman: Hi, Tim.Man: I've had a letter from the tax office about a student who worked here last summer – I wonder if you could look him up in your records. Woman: Sure, what's the name?Man: The surname's Jaye. First name Stephen.Woman: How does he spell his surname?Man: J-A-Y-E. Got that?Woman: Oh yes, here we are . . . lives at a hundred and eighty-three School Road,Barnfield . . .Man: Yes, that's the one.Woman: And you say he was working in Finance?Man: Uhm, Customer Services, actually.Woman: Aah - they had lots of students working for them last summer.Man: Well, the tax people want to know his exact job title - I'm not sure why. Woman: Mm, let me see . . . He was an office assistant.Man: Right, got that. They also want to know about his monthly earnings. Woman: Let's have a look . . . five hundred and thirty-eight pounds seventy a month . . . Oh, sorry, he was a scale one, so that's four hundred and fifty-seven pounds sixty. Anything else?Man: That's fine, thanks. I'll send them the information today . . . [pause]Now listen to the recording again.[pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a man describing a problem with an order.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Woman: Hello, Blackwell Printers. Julie Davidson speaking. How may I help you? Man: Hello. This is Mark Jones from Europe Holidays. I was hoping to speak to Steven Kirby about the stationery you're printing for us.Woman: I'm afraid Steven's away until Friday.Man: Oh - you see I'm not very happy with the business cards and I wanted to see if I could make a couple of changes to the paper too.Woman: Would you like me to pass on a message?Man: Yes, please. The thing is, I've just received your proofs - the cards themselves are fine, but you seem to have misunderstood the quantities. I'm sure I asked for five hundred for each of the marketing executives and seven hundred and fifty for me but you've put everyone down for seven hundred and fifty. Woman: Right, I've made a note of that. Is there anything else?Man: Yes, well this is my mistake really. Could you ask Steven to move the company logo further to the left? It's too close to the address at the moment. I think that's all for now. Thanks.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 -12Look at the notes below.You will hear a woman making the arrangements for a delegation who are going to visit her company.You have 15 seconds to read through the notes.[pause]Now listen, and fill in the spaces.Woman: Geoff?Man: Yes?Woman: I just want to finalise the preparations for the delegation next week. Man: Certainly. It's Thursday, isn't it?Woman: Yes. Now, can you make sure that each of them gets a name badge and an information pack. The badges are done, but you'll need to prepare the packs with all the relevant information.Man: Ok, that shouldn't take too long. What about catering?Woman: Coffee's organised for eleven and three, but lunch - it's at one - we need to reserve it for twelve people . . . The office restaurant is closed next week . . .can you ring the Park Hotel? The Grand Hotel was a bit disappointing last time. Man: I'll get onto that.Woman: Now, they'll be coming straight from the station, and their taxi will bring them to the front gate, so make sure you're there to greet them. That'll be about ten.Man: Ten. And then . . .Woman: Into Reception, I think. Make sure the new designs are on display, I want them to see those first.Man: OK.Woman: Let me know when it's all finalised. Bye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings[pause]Now listen to the recording again.[pause]That is the end of Part One. You now seconds to check your answers.[pause]Part Two. Questions 13 to 22. Section One.Questions 13 to 17.You will hear five short recordings.For each recording, decide which type of document the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide which type of document each speaker is talking about. [pause] ThirteenWoman: Well no wonder the bank's returned it unpaid. Look, the figures don't match the amount in words. I expect someone was filling it in in too much of a hurry. Let's see, we'd better issue another one straight away to pay Mrs Burton, because it'll be another three weeks if we wait for the next cycle of payments. Her expenses on that sales trip were pretty high, and it wouldn't be fair to keep her waiting much longer.[pause] fourteenMan: Some of the suppliers are already asking about the increases. I'll check, but I seem to remember from last week's meeting that in the end we agreed on three per cent. So what I'll do is go down each column and calculate the new amounts, and then it can be printed in time to be inserted into the new brochures. Can you check the figures for me, though, before it goes to the printers? [pause] fifteenWoman: We've just received the paperwork from you about cleaning our premises, and I have to say that it doesn't reflect what we agreed in our conversation last week. For one thing, it says that we have to supply our security code, and for another it specifies monthly payment in advance, and I told you both of those were out of the question. I'm afraid I really can't sign this. Could you send me a revised one?[pause] SixteenMan: Of course, this only gives a very general picture. But as you can see, cash is a particularly healthy area. That's even when we take into account regular outgoings on loans and leasing equipment, which are included in the final totals. And even more significantly, unpaid orders are actually excluded from the final calculation. These represent a sum of approximately thirty thousand pounds. With that in mind, we can say that the company's overall position is still strong. [pause] SeventeenWoman: I've just asked the Arden Conference Centre about availability for our next training seminar, and they said they still haven't been paid for the one before last, which should have been dealt with six months ago. I've had to ask them to send a duplicate! We really must be careful. Arden give us very favourable prices,but we haven't got a contract with them - Can you deal with it straight away so we stay in their good books?[pause].Vow listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings.For each recording, decide what the speaker's purpose is.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide what each speaker's purpose is.[pause] EighteenMan: Hello. This is Guy Cooper from Centron Electronics here. I believe you rang for some advice about your alarm system, which isn't functioning properly. The message I got said you weren't sure if you needed someone to come and sort it out, or if we could advise you over the phone. Well perhaps you'd like to get back to me as soon as it's convenient and tell me exactly what the problem is, and I'll see what I can do.[pause] NineteenWoman: Well, as you say, Redlon has been supplying us for years but, quite honestly, two-thirds of the complaints we receive about our products are actually due to faults in components we've had from Redlon. So I talked to the Production Manager and he agreed that I should look at some alternatives.Future World's range is fine for us, and one of their customers who I spoke to recommended them highly, so that's why we've changed to using them. [pause] TwentyWoman: The competition's getting tougher, and you know we're facing serious problems.We need to see more benefit from the undeniably hard work we're putting in, and this means saying no to jobs which aren't profitable. It would be much more beneficial to put all our efforts into winning higher-margin contracts. So the way I feel you can help most is by identifying the types of contacts which will bring in the income we need in order to ensure our future.[pause] Twenty-oneMan: John Woods here, phoning about the project we discussed earlier. Could you give me a ring so that we can talk about it a bit more? I've done a few calculations and I'm beginning to wonder whether it's really a practical proposition. 1 still think the project's got potential, but there are significant additional costs which we hadn't taken into account. So could you get back to me as soon as you can, please?[pause] Twenty-twoWoman: Hello, Sally here, from Pagwell Paints, returning your call. I'm very sorry you aren't happy with the latest consignment you've had from us. It's rather strange, because following your complaint about the last delivery,we did in fact take action to change the specifications in the way you suggested. So it isn't quite fair to say that we ignored your advice. I know it's important to achieve the consistency that you require, but perhaps your recommendation wasn't exactly what's needed.[pause]Now listen to the recordings again.[pause]This is the end of Part Two.[pause]Part Three. Questions 23 to 30.You will hear the chairman of a business institute making a speech about new business awards that his institute has sponsored.For each question 23-30. mark one letter (A, B or C) for the correct answer. After you have listened once, replay the recording.You have 45 seconds to read through the questions.[pause]Now listen, and mark A, 6 or C.[pause]Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today Innovation Awards set out to answer.This project is all about rewarding good practice and performance. So, rather than simply recognising excellence in the design of specific products, or analysing their financial impact on profits, the awards set out to take an objective look at exactly how companies manage the development process itself.Over three hundred and fifty organisations entered the competition and were initially reduced to about forty. Then, after further careful checking, a short list of just fourteen of them was arrived at. These finalists, all manufacturers, were then visited by the competition judges, a panel of four chief executives from leading companies. The panel toured the finalists' facilities, received presentations on the companies and their projects, and interviewed the key development team members. The products varied enormously in their scale, function and degree of technology - from bread for a supermarket chain to a printer inside an automatic cash dispenserInitially the organisers were concerned that this range could create difficulties in the assessment process. But this fear proved baseless, as most elements in the innovation process are shared by all manufacturers.Interestingly, the finalists broke down into two distinct and equal groups: large firms with one thousand employees or more and small firms with two hundred and fifty employees or fewer. With both groups the judges decided to concentrate on two of the clearest indicators of a successful innovation process, which are: how well the new product is combined with the company's existing business, and secondly, how-well the innovation methods are recorded and understood. Small firms naturally tend todo well in the first category since they have fewer layers of management and thus much shorter communication lines. But they seem to put less emphasis on creating formal development methods which would be repeatable in future innovations. Large firms, on the other hand, have difficulty integrating the new development within their existing business for reasons of scale. But they tend to succeed in achieving well-documented and repeatable development methods. This is because larger companies, with their clear emphasis on training, fixed management structure and administrative systems, require more formal, daily record-keeping from their staff.So what were the key questions the judges had in mind when assessing the finalists? One of the most important areas concerned how thoroughly a company checks what is happening in other fields in order to incorporate new ideas into the development process. Many of the finalists impressed in the area. Xatura, for example, had demonstrated genuine energy in searching for new ways of producing their range of specialitv breads. They had looked at styles of home cooking in different countries, as well as the possibility of exploiting new production technologies in order to achieve equally good results but on a high-volume production line.What then occupied much of the judges' thoughts was the quality of the links which the development team established with senior management, suppliers, the market and manufacturing. The best examples of the first category were found in small firms, where the individual entrepreneur at the top was clearly driving the innovation forwardLinks with suppliers were also seen as an important factor, but not all supplier experiences were positive. Occasionally serious problems had to be solved where suppliers were working hard to meet specifications, but the companies that the suppliers were using to adapt their machinery were not so efficient. This, led to disappointing faults or fluctuations in quality.But in conclusion the awards demonstrate that innovation isn't just for high-tech internet companies. You can also be successful in mature markets with determination and skill.[pause]Now listen to the recording again.[pause]That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet.Note: Teacher, stop the recording here and time ten minutes. Remind students when there is one minute remaining.[pause]That is the end of the test.Test 2ReadingPart 1I. B 2 C 3 A 4 D 5 D 6 B 7 CPart 28 C 9 B 10 E 11 A 12 DPart 313 D 14 C 15 A 16 A 17 C 18.BPart 419.D 20 D 21 A 22 C 23 A 24 C 25 B 26 A27 A 28 D 29 C 30 A 31 C 32 D 33 BPart 534 THAT 35 CORRECT 36 ONLY 37 SO 38 CORRECT 39 THE 40 HOW 41 CORRECT 42 OUT 43 CORRECT 44 WILL 45 BETest 2 WritingPart 1To: All StaffFrom: Managing DirectorDate: 7 DecemberSubject: Staff rewardI would like to thank you for the contribution in increasing the company's profit. The profit increased due to very hard work and long working hours. Each of the staff will receive an envelope with a reward on Tuesday. The reward is a trip to Hawaii, and I hope that this will be the perfect reward. Enjoy!Thank youPart 2Introduction.The purpose of this report is to assess and recomend a taxi firm that will become our regular transporter. We will need them especially during next year trade fair and conferences. There are two firms to assess.Findings:As regards to Telecars we have a good references on them. It is very experienced traditional firm and is also very reliable. They provide 24-hours service that is useful during night meetings and negotiations. StreetlightCabs is brand new company and there are no references on them. But they provide long distance routes which we usevery often and they are also cheaper. On the other hand they don't have web page and so internet booking isn't available.Conclusion:I recommend to choose Telecars because of their reliability, long tradition and well trained staff.ListeningPart 11TAKING MINUTES213(TH) OCTOBER3CERTIFICATE4CUSTOMER SERVICE5WORLDNET/WORLD NET6OUTSIDE LINES7TRANSFER CALLS8(THE) EQUIPMENT9.TRADE FAIR10AFTER LUNCH11REVISED BUDGETS12HEAD OFFICEPart 213 H 14 E 15 F 16 A 17 D 18 G19 E 20 C 21 B 22 HPart323 C 24 A 25 A 26 C 27 A 28 C 29 B 30 BTapescriptListening Test 2This is the Business English Certificate Vantage 2, Listening Test 2.Part One. Questions 1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One. Questions 1 to 4.Look at the form below.You will hear a woman calling about training courses.You have 15 seconds to read through the form. [pause]Now listen, and fill in the spaces.Man: Good morning, Oakleaf Business Training. How can I help you?Woman: Hello, my name's Enid Stevens, of Appleyard Smith. I've booked two one-day courses, but now I need to change one of them.Man: Let me get your details up on the screen. Right, you've booked Report Writingnext month . . .Woman: Yes, that one's OK. It's Taking Minutes that I can't manage, on the eighth of July. Do you know when it's running again?Man: Let me see. Not until the eighteenth of September, I'm afraid.Woman: That sounds fine. Oh, I think I'll be abroad then.Man: Then there's the first and the thirteenth of October.Woman: I'd like the later date, please.Man: Fine, I'll change your booking.Woman: Another thing; it says in your brochure, everyone attending a course getsa certificate, but I haven't received one from a course I took last January. Man: I'm sorry about that. Which course was it?Woman: Something to do with dealing with the public . . . ?Man: That must have been Customer Service.Woman: Sounds familiar.Man: OK, I'll put it in the post today.Woman: Thank you very much. Goodbye.Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Two. Questions 5 to 8.Look at the note below.You will hear a woman ringing about problems with a new telephone system.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Hello, Swinburn Telecoms.Woman: I'd like to speak to Tony Wilson, please.Man: I'm afraid Tony isn't available. Can I take a message?Woman: Yes please. I'm Sheila Dallas, from Worldnet.Man: Right.Woman: I'm ringing about the telephone system your firm installed here yesterday.We're not happy with it.Man: Oh dear. What seems to be the problem?Woman: First of all, your engineer said that with the number of extensions we've got, six outside lines would be enough, but we asked for eight, and anyway you've charged us for the larger system.Man: Right, we'll look into that.Woman: Then, whenever we try to transfer calls from one extension to another we lose them. We're following the instructions, but it just doesn't work.Man: I see.Woman: And finally, could you ask Tony to check the invoice, please? He promised us a discount on installation, which is shown, and one on the equipment, but that isn't there.Man: Right. I'm sorry about all that. I'll get Tony to contact you as soon as he's free.Woman: Thank you. Goodbye. Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 to 12.Look at the note below.You will hear a woman calling about the arrangements for a meeting.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Good morning. Marketing Department. Peter Menzies speaking.Woman: Hello. Could I speak to John Fitzgerald, please?Man: I'm afraid he's not in the office at the moment.Woman: Well, this is Elizabeth Parnell calling. I wanted to talk to John about the meeting next week. You see, I only get back on Tuesday night from a trade fair in the States.Man: So, would you like me to give him a message?Woman: Yes, could you ask him if we can postpone Wednesday's meeting? Till after lunch. That would be easier. It was originally going to be at ten a.m. Man: OK. I'll ask him to change it. I'll get back to you with a time.Woman: Thanks. And could you also ask him to add another item for discussion at the meeting? I thought we were going to talk about the revised budgets - but I can't see this on the agenda.Man: OK. I'd better ask him to call you . . .Woman: Yes, please. I'm at Head Office at the moment. Can he phone me here today - I won't be back at my own desk until tomorrow afternoon.Man: Right, I'll give him the message.Woman: Thanks.Man: Bye.Woman: Goodbye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings. Five people are talking about different business books they have read.for each recording, decide which book the speaker is talking about.Write one letter (A-Hi next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Note listen, and decide winch book each speaker is talking about.[pause] ThirteenWoman: Yes, it was interesting . . . some of it was rather obvious, of course, like dressing smartly, making sure you arrive on time, that sort of thing . . . but there was also quite a lot I'd never really considered . . . like ways to interpret what the advertisement is really asking for, reading between the lines . . . and a section which lists some of the harder questions they tend to ask you, with effective answers you can give[pause] FourteenMan: Invaluable, I'd say . . . certainly helps prevent you making some of the more embarrassing mistakes. It gives you a kind of timescale to follow through. For example, they stress that you need to get publicity up and running a good six months before you want to stage the event. And get your main speakers booked earlier than that. They say you must make sure you've got a good assistant to support you, check the details.[pause] FifteenWoman: Actually, although it was a bit long, it was definitely useful. The trouble often is, when the management take on new staff, they don't necessarily really know what skills or qualities are needed. I want someone who's more than justa secretary typing out letters every day . . . I'm looking for a right hand,someone to do everything . . . and this book spells out what that means . . .it's helped me to draw up a job description.[pause] SixteenMan: Well, I wish I'd read it years ago! That would have saved me from some of my worst inefficiencies. I'd recommend it to anyone. It shows you how to producea perfect schedule for getting through your workload . . . Once you've gotyourself organised, made lists of tasks and priorities, you can make best use of each and every day . . . otherwise you're just constantly confusing your PA with endless requests, all terribly urgent . . .[pause] SeventeenWoman: Certainly, a lot of the book was very specialised . . . but it did give me an idea of how7 the agencies do the job. Of course, they're the people with the creative ideas, the expertise, so I'm happy to trust the image development work to them . . . but I read the book so I could talk to them on equal terms about what we're trying to do, and how it fits in with our overall business strategy.[pause]Now listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings, five people are talking about why they decided to use a particular company to supply their officeequipment.for each recording, decide what reason each person gives.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause].Vow listen, arid decide what reason each person gives.[pause] EighteenMan: We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They're just new in the business and we were impressed as they promised they would deliver the goods we wanted within two days and they did. We had to pay more than we would have liked but the results were worth it. Since then, I've told a lot of other people about them.[pause] NineteenWoman: Apparently they're an established company in Scotland with an excellent reputation, but I didn't know that at the time. I found them through the internet.I was just browsing through the list of suppliers one day and I noticed their name. I looked them up and found that they had this fantastic discount available that particular month. We ordered various things and the quality was so good we've continued using them.[pause] TwentyMan: We like to try out different suppliers to make sure we're always getting the best deal. This particular company was running a big publicity campaign. I'd seen the ads on TV and they really put me off. I just couldn't see theappeal. But then someone I met at a training day told me we should use them.His company had used their service for years with no complaints so we followed his advice.[pause] Twenty-oneWoman: We'd looked round the market to find the cheapest deal possible but to be honest there wasn't much to choose, in terms of cost, between any of the local suppliers. However, we had a visit from a sales representative from one company and we asked him to make up some complimentary printed letterheads for us. They were exactly what we wanted so that was the deciding factor. I think that personal touch gives a company far better results than advertising ever can. [pause] Twenty-twoMan: Obviously there are many different factors to consider when you choose a new supplier. We always used a local company because they were relatively near and we could even pick things up ourselves if necessary. But unfortunately they just became too expensive. Now that express delivery services are widely available, distance is no longer a consideration and we've been able to choose someone who can give us the best package for the lowest cost.[pause]Now listen to the recordings again.[pause]That is the end of Part Two.[pause]Part Three. Questions 23 to 30.。
bec中级真题二辑答案解析
bec中级真题二辑答案解析BEC中级真题二辑答案解析BEC中级(Business English Certificate, Preliminary)是由剑桥大学开发的考试项目之一,主要针对非英语国家的商业人士。
通过参加BEC中级考试,考生可以提高商务英语能力,增加职场竞争力。
本文将对BEC中级真题二辑答案进行解析,帮助考生更好地理解考试内容和答题技巧。
真题一:Listening SectionIn the listening section of BEC中级真题二辑, candidates are required to listen to a series of business-related conversations and presentations, and answer multiple-choice questions. The key to success in this section lies ineffective note-taking and attentive listening skills.For example, one of the questions asks about the main purpose of a presentation on market research. To find the correct answer, candidates need to pay attention to the speaker's introduction and his/her conclusion. They should also take notes on key points mentioned throughout the presentation, such as the target audience, research methods, and conclusions drawn from the research findings. By understanding the main objective of the presentation, candidates can select the correct answer from the given options.Another question might require candidates to identify the relationship between two speakers. This can be deduced from their tone of voice, personal pronouns used, and the content of their conversation. Effective listening and note-taking skills are crucial in order to accurately determine their relationship, whether it is two colleagues, a supervisor and an employee, or a customer and a sales representative.真题二:Reading SectionThe reading section of BEC中级真题二辑 consists of various business-related texts, such as articles, reports, and advertisements. The key to success in this section liesin efficient reading comprehension and understanding of business terminology.For example, one question might ask about the company's main product or service. Candidates should scan the text for information regarding the company's core business, product descriptions, or statements about what sets them apart from their competitors. By identifying this vital information, candidates can select the correct answer and demonstratetheir understanding of the text.Another question might require candidates to compare and contrast two different companies or products. In this case, candidates should pay close attention to the similarities and differences mentioned in the text. They should also take note of any descriptive adjectives used to describe the companies or products. By analyzing the details provided, candidatescan match the correct information to the corresponding options.真题三:Writing SectionThe writing section of BEC中级真题二辑 requires candidates to demonstrate their ability to write formal business correspondence, such as letters, emails, or reports. The key to success in this section lies in clear and concise communication, appropriate tone, and accurate use of business vocabulary.For example, candidates may be asked to write acomplaint email to a customer service department. To successfully complete this task, candidates should organize their thoughts in a logical manner, clearly state the problem, provide any necessary details or evidence, and propose a reasonable solution. They should also use a polite and professional tone, being mindful of the recipient's perspective.真题四:Speaking SectionThe speaking section of BEC中级真题二辑 requires candidates to engage in a conversation with the examiner on business-related topics. The key to success in this sectionlies in effective communication, fluency, coherence, and appropriate use of business vocabulary.For example, candidates may be asked to discuss the advantages and disadvantages of remote work or share theiropinions on the impact of technology on business operations. To excel in this section, candidates should express their thoughts clearly, support their arguments with relevant examples, and demonstrate a good understanding of business concepts and trends.总结:通过对BEC中级真题二辑的解析,我们可以看到在听力、阅读、写作和口语等不同的考试部分,学生需要具备不同的技巧和能力。
BEC剑桥商务英语(中级)真题答案
BEC剑桥商务英语(中级)真题答案Test 11.Coaching CABDABC2.buffet zone DCEBF3.how to market yourself DACBBC4.planning 19-23 BADAC 24-28 CDABC 29-33 DBCBB5.customer services director: itself in c while seen from c those forwith that cTest 21.good listener, better manager BCADDBC2.finding the right people CBEAD3.department store magic DCAACB4.managing upwards 19-23DDACA 24-28CBAAD 29-33 CACDB5.personal assistant of the year: that c only so c the how c out c will beTest 31.manage your boss CDABABC2.sell,sell,sell DFCEA3.trouble with teamwork DBCABC4.human resources policy 19-23 DCACD 24-28 CACAB 29-33DAABB5.meetings that work: too c results by c so concerning c ones that aboutcTest 41.T he Birmingham Alliance CABDABD2.S taff apperaisals a director DFBAC3.M arket entry-the pioneer AABCCB4.B usiness meetings 19-23 CABDA 24-28 BDBAD 29-33 CACBD 5.W hen to recruit for c the of with c such c so type around itTest11.flacks is a UK-based BDCABCA2.evaluating the performance of the board BAFDE3.british companies cross the atlantic ABCBAD4.promise of jobs 19-23 ACDDA 24-28 CBDCD 29-33 CCABDC5.consumer behaviour :with c to c so these about although having c toothat1.Successful time management CBACDBD2.staff appraisals good preparations CFAED3.problems in the it industry ABBACD4.chairman’s report 19-23 CDACD 24-28 DBADC 29-33 DAACB5.the career forum : up advertising c being the something out c closely making put cTest31.businessman of the year’award BDACABC2.setting up an appraisal scheme DACEF3.sheer genius-or a waste of time BCDACB4.who benefits most from company training 19-23 CBCDB 24-28 DCCBA 29-33 DBCBA5.get better at keyboarding: some c by if c given c far such than up eitherTest41.four markets experts offer BADBCBD2.human resource management BAFEC3.achieving a successful merger CADDBB4.the bank with ideas 19-23 CCDCB 24-28 AADCA 29-33 BCBAB5.dealing with expenses: when such if try been for with c are to c every Test11.the stars of the future CDBDABC2.acquisition FCEAD3.creativity in the workplace BCDBAC4.the secret of success for online business 19-23 DBCCA 24-28 BDCAB 29-33 BCDBC5.client meetings: have which from unless is c c in only both c as Test 21.when a business decides BDACBCD2.the best person for the job CFDAE3.critical path BADDCB4.fighting it 19-23 BCDBA 24-28 DACCA 29-33 DCBDB5.lebrun steel facing up to tough times: which c on c but uo those additionally both too much while1.mergers and acquisitions BABDCAC2.when two brands are better than one EBDFA3.speaking your customer’ language BABBCA4.another successful year 19-23 BADDC 24-28 ABCDD 29-33 BACCA5.the myth of the paperless office: the c and for up it c of c have who between。
(完整版)BEC商务英语中级真题第二辑
1 the contact between coach and employee not solving all difficulties at work2 the discussion of how certain situations could be better handled if they occur again3 a coach encouraging an employee to apply what has been taught to routine work situations4 coaching providing new interest to individuals who are unhappy in their current positions5 coaching providing a supportive environment to discuss performance6 employees being asked to analyse themselves and practise greater self-awareness7 coaching enabling a company to respond rapidly to a lack of expertise in a certain areaA But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere.B Her way round this particular problem was to recruit the catering manager of the rival company,C But this demand was short-lived, and before long, increasing competition made it harder to make a profit.D 'It was a dramatic learning curve and very small amounts of money were earned at first, 'says Robertson.E She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare end deliver meals to business premises.F On hearing this, Robertson immediately contacted all of their clients and offeredthe services of Grapevine Caterers.G Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.13 In the first paragraph, Mary Spillane says people should learn how to market themselves becauseA it encourages companies to give them a job for life.B in the future it will be a company requirement.C in many careers it is becoming difficult to succeed.D it will help them adapt to developments in the job market.14 Spillane says that, when creating a personal brand, it is important toA change things depending on the circumstances.B decide what image people would like you to present.C make sure that colleagues feel at ease with your image.D follow the example of someone in the company you work for.15 What do we learn about Spillane in the third paragraph?A She is embarrassed about her career with a cosmetics company.B She doesn't like talking about her academic background.C She has qualifications many people are unaware of.D She worries about how other people see her.16 Which problem does Spillane refer to when talking about the companies she is presently working with?A They find it difficult to accept her ideas.B They are unaware of how to rabrand themselves.C They don't want to spend large amounts of money.D They are unwilling to modernise their work environment.17 When advising people on rebranding themselves, Spillane tells them toA attend courses to gain specialist skills.B update regularly their written proof of what they can do.C try out different ways of presenting themselves to others.D remember that what they look like is the most important point.18 Spillane says that, in order to rebrand yourself successfully, it is important toA ask for other people's opinions about your image.B feel confident about what you are trying to achieve.C learn how to make use of all aspects of your character.D model yourself on people with a certain amount of influence.19A make upB carry outC bring aboutD put down20A basisB groundsC foundationD structure21A distributionsB guidesC designsD patterns22A approvalB permissionC consentD decision23A valueB inspectC reviewD survey24A commandB promptC influenceD persuade25A guessB speculateC reckonD predict26A operationsB techniquesC measuresD exercises27A answerB respondC counterD reply28A moveB leadC developD benefit29A expressionsB descriptionsC wordsD terms30A reputationB positionC situationD influence31A desiredB selectedC preferredD supposed32A actsB stepsC meansD points33A handed overB drawn upC made outD written off23 The aim of the 'Business Today' competition was to rewardA good product design.B skilful project management,C rapid financial success.24 How many companies were chosen to compete in the final of the competition?A fourB fourteenC forty25 The types of products which the finalists were developingA caused considerable problems for the judges.B were all connected with the food industry.C involved a common set of development aspects.26 According to the speaker, what are small firms good at?A fitting new products in with current productionB recording methods used in developing new productsC developing new management structures for new products27 The speaker believes big companies document innovation well because ofA the number of staff available.B the involvement of senior management.C the insistence on regular procedures.28 The panel was impressed by Natura because they hadA invested considerable time inventing a new product.B researched new ways of manufacturing their product.C investigated new overseas markets for their product.29 The judges praised the links between development teams in smaller companies andA senior management.B suppliers.C the market.30 The companies sometimes had problems because the suppliersA could not understand the specifications.B could not meet the deadlines.C could not rely on their subcontractors.。
bec中级 作文 真题与答案
WRITINGPART ONEYou work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefor you decide to advertise for two experienced translators as soon as possible.. Write a short note to Mr. Max Remington ,the Public Relation‘s manager. Ask for an advertisement for two translators.. Explain the reason.. Mention your urgency.. Write 30-40 words on your Answer Sheet.PART TWOYou work in the Market Survey institute. After careful research ,you receive four charts.Read the following charts which show , the trend of consumer confidence, real hourly wages, employment and credit development. The years are given ,while the other numbers are not presented. But the lines in the charts clearly show , the directions of development.. Use the information in the charts to write a report (about 100- 120 words) analyzing the reason why the consumer confidence increases.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONE .Dear Mr. Max Remington ,As our company is purchasing a set of equipment ,a lot of materials -have to be translated, which is impossible to do within four months. Could you advertise for two experienced translators in the newspapers? It is urgent.PART TWONear the end of 1994, people suddenly become "rich‘’, buying a lot of things. We have received the report that the real hourly wages of workers become even less ,so they do not have enough money to buy so many things. Although the employment is rising towards the end of 1994 ,the growth is very slow. Therefore ,not many people find jobs to earn enough money to buy goods. Then where does the big consumer confidence come from? We have discovered that people overspend with various credit cards ,buying goods. And they are not worried about returning the borrowed money. This it is our turn to be concerned about this kind of consumer confidence.WRITINGPART ONEMr. Lee is going to buy a large amount of electronic componentsfrom your company. He also shows an interest in your company‘s PCX phone machine, which is in the charge of Mr. Angus Beard, your colleague. Mr. Lee would like to bring 10 samples and some brochures back home to make a trial sale.. Write a short note to Mr. Angus Beard ,one of your colleagues.. Tell him the fact that Mr. Lee is interested in PCX phone.. Mention the number he wants to have.. suggest their direct contact.. Write 30-40 words on your Answer Sheet.PART TWOYou are a clerk in Lucky Tourism Company. You are responsible for arranging travelling lines. One day ,you received the data as follows :Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts ,telling the different percentages in 1980 and in 1990 ,from which you will notice the trend of current tourism business.. Use the information in the table to write a short report (about 100-120 words) emphasizing changes of the main business for your company.. Write on your Answer Sheet.WHERE PEOPLE SPEND THEIR HOLIDAYS1980 1990Travelling abroad 12% 23%Going to seaside 38% 32%Camping 9% 35%Staying at home 41% 10%Total 100% 100%写作部分参考答案(Sample for reference)PART ONEDear Mr Beard,Mr. Lee ,one of my old clients ,has interest in our PCX phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.PART TWONowadays, less people like to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First ,people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly ,in the 1990s , house wives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, travelling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowdedseaside ,they turn to other ways.WRITINGPART ONEYou have received a fax from a customer who in the fax complained that he had received 100 green colour bicycles instead of 50 green and 50 blue colour bicycles. In order to solve the problem and find out the facts ,you write a short note to the warehouse.. Write a short note to Mr. Randy Simon ,who is in charge of delivering goods from warehouse.. Tell him about the claim.. Mention the date of delivery.. Ask for the duplicate invoice. .. Write 30-40 words on your Answer Sheet.PART TWOyou work for Alla ,a shop which sells upmarket clothing. You are asked to find a way to increase the profits of your shop.Read the following figure showing the results of a survey of two upmarket specialty shops.Point A refers to your shop. Point B refers to Betty Fashion shop ,your main competitor, near your shop. . Use the figure to write a report (about 100- 120 words)recommending ways of improving the quality and pricing of your shop.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONEDear Mr. Simon,A customer complained that he had received 100 green coloured bicycles instead of 50 green and 50 blue colour bicycles ,which had been shipped on 11th May. Could you please send me the immediate invoice under contract No. TXI 2- 1 in duplicate?PART TWOBoth Betty Fashion Shop and our shop are in city centre ,therefore ,we have almost the same customers. But there exists a fact that customers are more likely to spend their money in Betty shop. After careful research ,we notice that ,although Betty shop has higher prices ,they also have more fashionable clothes. Compared with Betty Shop, our real prices are not high, but the comparative prices to fashion are high. Therefore ,if our shop decides to increase the profits, we`should purchase highly fashionable clothes ,at least as fashionable as Betty Shop ,with the prices lower than Betty Shop's. As .customers hate increasing prices ,it is better to do this gradually.WRITINGPART ONEThe staff in your office decided to spend holidays together this year. While reading the new you are attracted by the advertisement of the Grand Palazzo Hotel in Italy. No one in your office has ever been to Italy. So you want your secratary to contact the hotel through telephone.. Write a short message to Ms. Emily Malan ,your secretary.. Suggest the Visit to Italy.. Give the hotel telephone number to her.. Ask her to contact with that hotel.. write 30-40 words on your Answer Sheet.PART TWOYou work for Global institute inc. , which produces softwares. You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In the graph ,the Quality Management is divided into five parts.. Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONETo : EmilyAs on one in the office has been to Italy, it will be a good idea to visit it. We may stay in the Grand Palazzo Hotel and the telephone is 809. 775. 3333. Please contact them to get further information.PART TWOHow to improve Quality Management System with limited capitals? That is the key to success. After careful study of IBI Inc 'our main competitor ,we find that they spend some money in Customer Service and Vender inspections which are vital to Quality Management. As we know, softwares are developed quickly. Customers and venders know clearly what they need. Therefore, we should develop programmes based on information through Customer Service and Vender inspections. Another fact with our attention is that although IBI Inc.’s Plant productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.WRITINGPART ONE考试大论坛You work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefor you decide to advertise for two experienced translators as soon aspossible.. Write a short note to Mr. Max Remington ,the Public Relation's manager. Ask for an advertisement for two translators.. Explain the reason.. Mention your urgency.. Write 30-40 words on your Answer Sheet.PART TWOYou work in the Market Survey institute. After careful research ,you receive four charts.Read the following charts which show , the trend of consumer confidence, real hourly wages, employment and credit development. The years are given ,while the other numbers are not presented. But the lines in the charts clearly show , the directions of development.. Use the information in the charts to write a report (about 100- 120 words) analyzing the reason why the consumer confidence increases.. Write on your Answer Sheet.写作部分参考答案(Sample for reference)PART ONEDear Mr. Max Remington ,As our company is purchasing a set of equipment ,a lot of materials -have to be translated, which is impossible to do within four months. Could you advertise for two experienced translators inthe newspapers? It is urgent.PART TWONear the end of 1994, people suddenly become "rich'’, buying a lot of things. We have received the report that the real hourly wages of workers become even less ,so they do not have enough money to buy so many things. Although the employment is rising towards the end of 1994 ,the growth is very slow. Therefore ,not many people find jobs to earn enough money to buy goods. Then where does the big consumer confidence come from? We have discovered that people overspend with various credit cards ,buying goods. And they are not worried about returning the borrowed money. This it is our turn to be concerned about this kind of consumer confidence.。
商务英语中级试题及答案
商务英语中级试题及答案一、听力理解(共20分)1. 根据所听对话,选择正确的答案。
A. 会议将在下午3点开始。
B. 会议将在下午4点开始。
C. 会议将在下午5点开始。
D. 会议将在下午6点开始。
[答案:B]2. 根据所听对话,选择正确的答案。
A. 客户对产品非常满意。
B. 客户对产品有些不满。
C. 客户对产品非常不满。
D. 客户对产品没有意见。
[答案:A]3. 根据所听对话,选择正确的答案。
A. 订单将在下周一发货。
B. 订单将在下周二发货。
C. 订单将在下周三发货。
D. 订单将在下周四发货。
[答案:C]二、阅读理解(共30分)1. 阅读以下商务邮件,并回答问题。
Dear Mr. Smith,We are pleased to inform you that your order has been processed and will be shipped out within the next 48 hours. Please find the attached invoice for your records.Best regards,John Doe问题:订单将在多长时间内发货?A. 24小时内B. 48小时内C. 72小时内D. 96小时内[答案:B]2. 阅读以下商务邮件,并回答问题。
Dear Ms. Johnson,Thank you for your inquiry regarding our new product line. We will provide you with a detailed product catalog and a price list next week.Looking forward to your response.Best regards,Jane Smith问题:客户将何时收到产品目录和价格表?A. 本周B. 下周C. 两周后D. 一个月后[答案:B]三、完形填空(共20分)阅读下面的商务文章,从所给选项中选择最合适的一项填入空白处。
BEC中级第二辑阅读真题及答案详解
1 the contact between coach and employee not solving all difficulties at work2 the discussion of how certain situations could be better handled if they occur again3 a coach encouraging an employee to apply what has been taught to routine work situations4 coaching providing new interest to individuals who are unhappy in their current positions5 coaching providing a supportive environment to discuss performance6 employees being asked to analyse themselves and practise greater self-awareness7 coaching enabling a company to respond rapidly to a lack of expertise in a certain area CoachingACoaching involves two or more people sitting down together to talk through issues that have come up recently at work, and analysing how they were managed and how they might be dealt with more effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experience of the coach is used to advise and guide the individual being coached. It also allows successes and failures to be evaluated in a non-threatening atmosphere.BCoaching means influencing the learner's personal development, for example his or her confidence and ambition. It can take place any time during an individual's career. Coaching is intended to assist individuals to function more effectively, and it is a powerful learning model. It begins where skills-based training ends, and helps individuals to use formally learnt knowledge in day-to-day work and management situations. Individuals being coached are in a demanding situation with their coach, which requires them to consider their own behaviour and question their reasons for doing things.CThe coach professionally assists the career development of another individual, outside the normal manager/subordinate relationship. In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this. However, it can provide a space for discussion and feedback on topics such as people management and skills, behaviour patterns, confidence-building and time management. Through coaching, an organisation can meet skills shortages, discuss targets and indicate how employees should deal with challenging situations, all at short notice.DEffective coaches are usually those who get satisfaction from the success of others and who give time to the coaching role. Giving people coaching responsibilities can support their development, either by encouraging management potential through small-scale one-to-one assignments, or by providing added job satisfaction to managers who feel they are stuck in their present jobs. A coach is also a confidential adviser, accustomed to developing positive and effective approaches to complex management, organisational and change problems.这篇文章讲的是培训(coachi ng)的作用。
最新BEC中级真题(第二辑)答案及听力原文
BEC中级真题(第二辑)答案及听力原文Test 1ReadingPart 11 C2 A3 B4 D5 A 6.B 7 CPart 28 D 9 C 10 E 11B 12 FPart 313 D 14 A 15 C 16 B 17.B 18.CPart 419B 20 A 21 D 22 A 23 C 24 C 25 D 26 A 27 B 28 C29 D 30 B 31 C 32 B 33 BPart534 ITSELF 35 IN 36 CORRECT 37.WHILE 38 SEEN 39 FROM 40 CORRECT 41 THOSE 42 FOR 43 WITH 44 THAT45 CORRECTWritingPart 1To: P. JonesFrom: Luisa GambonDate: 21 November 2002Subject: LatenessMr Jones,I have noticed that you often arrive late for work, especially on Monday mornings. As your colleagues are starting to complain about that, you understand that unless this habit changes, I will take disciplinary action against you. Come and see me tomorrow at 9 a.m. in my office. Thank youPart 2Report on customer complaintsINTRODUCTIONThis report has the purpose of presenting the reasons for customer complaints in 2002. FIELDINGSThe customer complaints received in 2002 were 300 in January. Then they increased to 540 in February because of the computer system's breakdown.In March they fell to 230 because an improved order system was introduced.The reasons for complaints from January to March were analysed:●firstly the companv received complaints for incorrect orders delivered. These errorswere fewer in March.●secondly the time taken to deliver is too high. but the company has planned to recruitnew agents.●Finally customers complain for the poor product quality. In order to solve this problemmore quality controls are making.CONCLUSIONSAt the moment all customers aren't satisfied but many measures have been taken to improve their satisfaction.ListeningPart 11. JAYE2. CUSTOMER SERVICES3. OFFICE ASSISTANT4. 457.605. EUROPE HOLIDAYS6. BUSINESS CARDS7. MARKETING EXECUTIVES8 (THE) (COMPANY) EOGO9 INFORMATION PACK10. PARK HOTEL11. FRONT GATE12. NEW DESIGNSPart 213 E 14 B 15 G 16 F 17 A 18 C 19 G 20 H21 E 22. BPart323 B 24 B 25 C 26 A 27 C28 B 29 A 30 CTapescriptListening Test 1This is the Business English Certificate Vantage 2, Listening Test 1.Part One. Questions 1 to 12.You will hear three telephone conversations or tnessages.Write one or two u'ords or a number in the numbered spaces on the notes or formsbelow.After you have listened once, replay each recording.Conversation One.Questions 1 to 4.Look at the form below.You will hear a man asking a colleague for information about a former employee.You have 15 second's to read through the form.[pause]Now listen, and fill in the spaces.Woman: Personnel . . .Man: Hello, it's Tim here, from Finance.Woman: Hi, Tim.Man: I've had a letter from the tax office about a student who worked here last summer – I wonder if you could look him up in your records.Woman: Sure, what's the name?Man: The surname's Jaye. First name Stephen.Woman: How does he spell his surname?Man: J-A-Y-E. Got that?Woman: Oh yes, here we are . . . lives at a hundred and eighty-three School Road, Barnfield . . .Man: Yes, that's the one.Woman: And you say he was working in Finance?Man: Uhm, Customer Services, actually.Woman: Aah - they had lots of students working for them last summer.Man: Well, the tax people want to know his exact job title - I'm not sure why.Woman: Mm, let me see . . . He was an office assistant.Man: Right, got that. They also want to know about his monthly earnings.Woman: Let's have a look . . . five hundred and thirty-eight pounds seventy a month . . .Oh, sorry, he was a scale one, so that's four hundred and fifty-seven pounds sixty.Anything else?Man: That's fine, thanks. I'll send them the information today . . .[pause]Now listen to the recording again.[pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a man describing a problem with an order.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Woman: Hello, Blackwell Printers. Julie Davidson speaking. How may I help you?Man: Hello. This is Mark Jones from Europe Holidays. I was hoping to speak to Steven Kirby about the stationery you're printing for us.Woman: I'm afraid Steven's away until Friday.Man: Oh - you see I'm not very happy with the business cards and I wanted to see if I could make a couple of changes to the paper too.Woman: Would you like me to pass on a message?Man: Yes, please. The thing is, I've just received your proofs - the cards themselves are fine, but you seem to have misunderstood the quantities. I'm sure I asked for fivehundred for each of the marketing executives and seven hundred and fifty for me but you've put everyone down for seven hundred and fifty.Woman: Right, I've made a note of that. Is there anything else?Man: Yes, well this is my mistake really. Could you ask Steven to move the company logo further to the left? It's too close to the address at the moment. I think that's all for now.Thanks.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 -12Look at the notes below.You will hear a woman making the arrangements for a delegation who are going to visit her company.You have 15 seconds to read through the notes.[pause]Now listen, and fill in the spaces.Woman: Geoff?Man: Yes?Woman: I just want to finalise the preparations for the delegation next week.Man: Certainly. It's Thursday, isn't it?Woman: Yes. Now, can you make sure that each of them gets a name badge and an information pack. The badges are done, but you'll need to prepare the packs with all the relevant information.Man: Ok, that shouldn't take too long. What about catering?Woman: Coffee's organised for eleven and three, but lunch - it's at one - we need to reserve it for twelve people . . . The office restaurant is closed next week . . . can you ring the Park Hotel? The Grand Hotel was a bit disappointing last time.Man: I'll get onto that.Woman: Now, they'll be coming straight from the station, and their taxi will bring them to the front gate, so make sure you're there to greet them. That'll be about ten.Man: Ten. And then . . .Woman: Into Reception, I think. Make sure the new designs are on display, I want them to see those first.Man: OK.Woman: Let me know when it's all finalised. Bye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings[pause]Now listen to the recording again.[pause]That is the end of Part One. You now seconds to check your answers.[pause]Part Two. Questions 13 to 22. Section One.Questions 13 to 17.You will hear five short recordings.For each recording, decide which type of document the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide which type of document each speaker is talking about. [pause] ThirteenWoman: Well no wonder the bank's returned it unpaid. Look, the figures don't match the amount in words. I expect someone was filling it in in too much of a hurry. Let's see, we'd better issue another one straight away to pay Mrs Burton, because it'll be another three weeks if we wait for the next cycle of payments. Her expenses on that sales trip were pretty high, and it wouldn't be fair to keep her waiting much longer. [pause] fourteenMan: Some of the suppliers are already asking about the increases. I'll check, but I seem to remember from last week's meeting that in the end we agreed on three per cent. So what I'll do is go down each column and calculate the new amounts, and then it can be printed in time to be inserted into the new brochures. Can you check the figures for me, though, before it goes to the printers?[pause] fifteenWoman: We've just received the paperwork from you about cleaning our premises, and I have to say that it doesn't reflect what we agreed in our conversation last week. For one thing, it says that we have to supply our security code, and for another it specifies monthly payment in advance, and I told you both of those were out of the question. I'm afraid I really can't sign this. Could you send me a revised one?[pause] SixteenMan: Of course, this only gives a very general picture. But as you can see, cash is a particularly healthy area. That's even when we take into account regular outgoings on loans and leasing equipment, which are included in the final totals. And even more significantly, unpaid orders are actually excluded from the final calculation. These represent a sum of approximately thirty thousand pounds. With that in mind, we can say that the company's overall position is still strong.[pause] SeventeenWoman: I've just asked the Arden Conference Centre about availability for our next training seminar, and they said they still haven't been paid for the one before last, which should have been dealt with six months ago. I've had to ask them to send a duplicate! We really must be careful. Arden give us very favourable prices, but we haven't got a contract with them - Can you deal with it straight away so we stay in their good books? [pause].Vow listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings.For each recording, decide what the speaker's purpose is.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide what each speaker's purpose is.[pause] EighteenMan: Hello. This is Guy Cooper from Centron Electronics here. I believe you rang for some advice about your alarm system, which isn't functioning properly. The message I got said you weren't sure if you needed someone to come and sort it out, or if we could advise you over the phone. Well perhaps you'd like to get back to me as soon as it's convenient and tell me exactly what the problem is, and I'll see what I can do. [pause] NineteenWoman: Well, as you say, Redlon has been supplying us for years but, quite honestly, two-thirds of the complaints we receive about our products are actually due to faults in components we've had from Redlon. So I talked to the Production Manager and he agreed that I should look at some alternatives. Future World's range is fine for us, and one of their customers who I spoke to recommended them highly, so that's why we've changed to using them.[pause] TwentyWoman: The competition's getting tougher, and you know we're facing serious problems.We need to see more benefit from the undeniably hard work we're putting in, and this means saying no to jobs which aren't profitable. It would be much more beneficial to put all our efforts into winning higher-margin contracts. So the way I feel you can help most is by identifying the types of contacts which will bring in the income we need in order to ensure our future.[pause] Twenty-oneMan: John Woods here, phoning about the project we discussed earlier. Could you give me a ring so that we can talk about it a bit more? I've done a few calculations and I'm beginning to wonder whether it's really a practical proposition. 1 still think the project's got potential, but there are significant additional costs which we hadn't taken into account. So could you get back to me as soon as you can, please?[pause] Twenty-twoWoman: Hello, Sally here, from Pagwell Paints, returning your call. I'm very sorry you aren't happy with the latest consignment you've had from us. It's rather strange, because following your complaint about the last delivery, we did in fact take action to change the specifications in the way you suggested. So it isn't quite fair to say that we ignored your advice. I know it's important to achieve the consistency that you require, but perhaps your recommendation wasn't exactly what's needed.[pause]Now listen to the recordings again.[pause]This is the end of Part Two.[pause]Part Three. Questions 23 to 30.You will hear the chairman of a business institute making a speech about new business awards that his institute has sponsored.For each question 23-30. mark one letter (A, B or C) for the correct answer.After you have listened once, replay the recording.You have 45 seconds to read through the questions.[pause]Now listen, and mark A, 6 or C.[pause]Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today Innovation Awards set out to answer. This project is all about rewarding good practice and performance. So, rather than simply recognising excellence in the design of specific products, or analysing their financial impact on profits, the awards set out to take an objective look at exactly how companies manage the development process itself.Over three hundred and fifty organisations entered the competition and were initially reduced to about forty. Then, after further careful checking, a short list of just fourteen of them was arrived at. These finalists, all manufacturers, were then visited by the competition judges, a panel of four chief executives from leading companies. The panel toured the finalists' facilities, received presentations on the companies and their projects, and interviewed the key development team members. The products varied enormously in their scale, function and degree of technology - from bread for a supermarket chain to a printer inside an automatic cash dispenserInitially the organisers were concerned that this range could create difficulties in the assessment process. But this fear proved baseless, as most elements in the innovation process are shared by all manufacturers.Interestingly, the finalists broke down into two distinct and equal groups: large firms with one thousand employees or more and small firms with two hundred and fifty employees or fewer. With both groups the judges decided to concentrate on two of the clearest indicators of a successful innovation process, which are: how well the new product is combined with the company's existing business, and secondly, how-well the innovation methods are recorded and understood. Small firms naturally tend to do well in the first category since they have fewer layers of management and thus much shorter communication lines. But they seem to put less emphasis on creating formal development methods which would be repeatable in future innovations.Large firms, on the other hand, have difficulty integrating the new development within their existing business for reasons of scale. But they tend to succeed in achieving well-documented and repeatable development methods. This is because larger companies, with their clear emphasis on training, fixed management structure and administrative systems, require more formal, daily record-keeping from their staff.So what were the key questions the judges had in mind when assessing the finalists? One of the most important areas concerned how thoroughly a company checks what is happening in other fields in order to incorporate new ideas into the development process. Many of the finalists impressed in the area. Xatura, for example, had demonstrated genuine energy in searching for new ways of producing their range of specialitv breads. They had looked at styles of home cooking in different countries, as well as the possibility of exploiting new production technologies in order to achieve equally good results but on a high-volume production line.What then occupied much of the judges' thoughts was the quality of the links which the development team established with senior management, suppliers, the market and manufacturing. The best examples of the first category were found in small firms, where the individual entrepreneur at the top was clearly driving the innovation forwardLinks with suppliers were also seen as an important factor, but not all supplier experiences were positive. Occasionally serious problems had to be solved where suppliers were working hard to meet specifications, but the companies that the suppliers were using to adapt their machinery were not so efficient. This, led to disappointing faults or fluctuations in quality.But in conclusion the awards demonstrate that innovation isn't just for high-tech internet companies. You can also be successful in mature markets with determination and skill. [pause]Now listen to the recording again.[pause]That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet.Note: Teacher, stop the recording here and time ten minutes. Remind students when there is one minute remaining.[pause]That is the end of the test.Test 2ReadingPart 1I. B 2 C 3 A 4 D 5 D 6 B 7 CPart 28 C 9 B 10 E 11 A 12 DPart 313 D 14 C 15 A 16 A 17 C 18.BPart 419.D 20 D 21 A 22 C 23 A 24 C 25 B 26 A27 A 28 D 29 C 30 A 31 C 32 D 33 BPart 534 THAT 35 CORRECT 36 ONLY 37 SO 38 CORRECT 39THE 40 HOW 41 CORRECT 42 OUT 43 CORRECT 44 WILL 45 BETest 2 WritingPart 1To: All StaffFrom: Managing DirectorDate: 7 DecemberSubject: Staff rewardI would like to thank you for the contribution in increasing the company's profit. The profit increased due to very hard work and long working hours. Each of the staff will receive an envelope with a reward on Tuesday. The reward is a trip to Hawaii, and I hope that this will be the perfect reward. Enjoy!Thank youPart 2Introduction.The purpose of this report is to assess and recomend a taxi firm that will become our regular transporter. We will need them especially during next year trade fair and conferences. There are two firms to assess.Findings:As regards to Telecars we have a good references on them. It is very experienced traditional firm and is also very reliable. They provide 24-hours service that is useful during night meetings and negotiations. StreetlightCabs is brand new company and there are no references on them. But they provide long distance routes which we usevery often and they are also cheaper. On the other hand they don't have web page and so internet booking isn't available.Conclusion:I recommend to choose Telecars because of their reliability, long tradition and well trained staff.ListeningPart 11TAKING MINUTES213(TH) OCTOBER3CERTIFICATE4CUSTOMER SERVICE5WORLDNET/WORLD NET6OUTSIDE LINES7TRANSFER CALLS8(THE) EQUIPMENT9. TRADE FAIR10AFTER LUNCH11REVISED BUDGETS12HEAD OFFICEPart 213 H 14 E 15 F 16 A 17 D 18 G19 E 20 C 21 B 22 HPart323 C 24 A 25 A 26 C 27 A 28 C 29 B 30 BTapescriptListening Test 2This is the Business English Certificate Vantage 2, Listening Test 2.Part One. Questions 1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One. Questions 1 to 4.Look at the form below.You will hear a woman calling about training courses.You have 15 seconds to read through the form. [pause]Now listen, and fill in the spaces.Man: Good morning, Oakleaf Business Training. How can I help you?Woman: Hello, my name's Enid Stevens, of Appleyard Smith. I've booked two one-day courses, but now I need to change one of them.Man: Let me get your details up on the screen. Right, you've booked Report Writing next month . . .Woman: Yes, that one's OK. It's Taking Minutes that I can't manage, on the eighth of July.Do you know when it's running again?Man: Let me see. Not until the eighteenth of September, I'm afraid.Woman: That sounds fine. Oh, I think I'll be abroad then.Man: Then there's the first and the thirteenth of October.Woman: I'd like the later date, please.Man: Fine, I'll change your booking.Woman: Another thing; it says in your brochure, everyone attending a course gets a certificate, but I haven't received one from a course I took last January.Man: I'm sorry about that. Which course was it?Woman: Something to do with dealing with the public . . . ?Man: That must have been Customer Service.Woman: Sounds familiar.Man: OK, I'll put it in the post today.Woman: Thank you very much. Goodbye.Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Two. Questions 5 to 8.Look at the note below.You will hear a woman ringing about problems with a new telephone system.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Hello, Swinburn Telecoms.Woman: I'd like to speak to Tony Wilson, please.Man: I'm afraid Tony isn't available. Can I take a message?Woman: Yes please. I'm Sheila Dallas, from Worldnet.Man: Right.Woman: I'm ringing about the telephone system your firm installed here yesterday. We're not happy with it.Man: Oh dear. What seems to be the problem?Woman: First of all, your engineer said that with the number of extensions we've got, six outside lines would be enough, but we asked for eight, and anyway you've charged us for the larger system.Man: Right, we'll look into that.Woman: Then, whenever we try to transfer calls from one extension to another we lose them. We're following the instructions, but it just doesn't work.Man: I see.Woman: And finally, could you ask Tony to check the invoice, please? He promised us a discount on installation, which is shown, and one on the equipment, but that isn't there.Man: Right. I'm sorry about all that. I'll get Tony to contact you as soon as he's free. Woman: Thank you. Goodbye. Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 to 12.Look at the note below.You will hear a woman calling about the arrangements for a meeting.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Good morning. Marketing Department. Peter Menzies speaking.Woman: Hello. Could I speak to John Fitzgerald, please?Man: I'm afraid he's not in the office at the moment.Woman: Well, this is Elizabeth Parnell calling. I wanted to talk to John about the meeting next week. You see, I only get back on Tuesday night from a trade fair in the States. Man: So, would you like me to give him a message?Woman: Yes, could you ask him if we can postpone Wednesday's meeting? Till after lunch.That would be easier. It was originally going to be at ten a.m.Man: OK. I'll ask him to change it. I'll get back to you with a time.Woman: Thanks. And could you also ask him to add another item for discussion at the meeting? I thought we were going to talk about the revised budgets - but I can't see this on the agenda.Man: OK. I'd better ask him to call you . . .Woman: Yes, please. I'm at Head Office at the moment. Can he phone me here today - I won't be back at my own desk until tomorrow afternoon.Man: Right, I'll give him the message.Woman: Thanks.Man: Bye.Woman: Goodbye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings. Five people are talking about different business books they have read.for each recording, decide which book the speaker is talking about.Write one letter (A-Hi next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Note listen, and decide winch book each speaker is talking about.[pause] ThirteenWoman: Yes, it was interesting . . . some of it was rather obvious, of course, like dressing smartly, making sure you arrive on time, that sort of thing . . . but there was also quitea lot I'd never really considered . . . like ways to interpret what the advertisement isreally asking for, reading between the lines . . . and a section which lists some of the harder questions they tend to ask you, with effective answers you can give [pause] FourteenMan: Invaluable, I'd say . . . certainly helps prevent you making some of the moreembarrassing mistakes. It gives you a kind of timescale to follow through. For example, they stress that you need to get publicity up and running a good six months before you want to stage the event. And get your main speakers booked earlier than that. They say you must make sure you've got a good assistant to support you, check the details.[pause] FifteenWoman: Actually, although it was a bit long, it was definitely useful. The trouble often is, when the management take on new staff, they don't necessarily really know what skills or qualities are needed. I want someone who's more than just a secretary typing out letters every day . . . I'm looking for a right hand, someone to do everything . . . and this book spells out what that means . . . it's helped me to draw upa job description.[pause] SixteenMan: Well, I wish I'd read it years ago! That would have saved me from some of my worst inefficiencies. I'd recommend it to anyone. It shows you how to produce a perfect schedule for getting through your workload . . . Once you've got yourself organised, made lists of tasks and priorities, you can make best use of each and every day . . .otherwise you're just constantly confusing your PA with endless requests, all terribly urgent . . .[pause] SeventeenWoman: Certainly, a lot of the book was very specialised . . . but it did give me an idea of how7 the agencies do the job. Of course, they're the people with the creative ideas, the expertise, so I'm happy to trust the image development work to them . . . but I read the book so I could talk to them on equal terms about what we're trying to do, and how it fits in with our overall business strategy.[pause]Now listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings, five people are talking about why they decided to use a particular company to supply their officeequipment.for each recording, decide what reason each person gives.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause].Vow listen, arid decide what reason each person gives.[pause] EighteenMan: We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They're just new in the business and we were impressed as they promised they would deliver the goods we wanted within two days and they did. We had to pay more than we would have liked but the results were worth it. Since then, I've told a lot of other people about them.。
bec中级试题答案
bec中级试题答案一、听力部分A) 选择题1. 答案:B对话中,男士询问女士是否已经完成了报告,女士回答说还需要一些时间来整理数据。
因此,女士尚未完成报告。
2. 答案:C在这段对话中,女士提到了下周的会议,并询问男士是否有空参加。
男士回答说会尽量调整时间以参加会议。
由此可知,男士愿意参加下周的会议。
3. 答案:A女士在电话中询问是否能够预订下周六的晚餐,服务员回答说那天已经预订满了。
因此,下周六的晚餐无法预订。
4. 答案:B对话中男士提到他将在下个月开始新的工作,而女士则表示祝贺。
由此可知,男士即将开始一份新工作。
5. 答案:C女士在对话中询问男士是否已经看过新上映的电影,男士回答说还没有,但计划这周末去看。
因此,男士尚未观看该电影。
B) 填空题1. 答案:9:00 am对话中提到会议将在早上9点开始。
2. 答案:library女士建议男士去图书馆查找相关资料。
3. 答案:two男士提到他有两个侄子。
4. 答案:bank女士说她在银行工作。
5. 答案:vegetarian男士询问女士是否愿意尝试素食餐厅。
二、阅读部分A) 选择题1. 答案:A文章第一段提到了全球化对于小型企业的影响,指出小型企业需要适应全球化的趋势。
2. 答案:B根据文章第二段的内容,公司通过提供在线培训来帮助员工提升技能。
3. 答案:C文章中提到,尽管科技的发展带来了便利,但也引发了对于隐私保护的担忧。
4. 答案:D最后一段提到,为了减少环境污染,政府正在鼓励使用电动汽车。
5. 答案:A文章总结部分指出,尽管面临挑战,但通过创新和合作,我们可以找到解决问题的方法。
B) 匹配题1. 答案:E根据文章描述,John对于环境保护非常关注,因此他最可能支持减少塑料使用的倡议。
2. 答案:ALily在文章中提到了她对于新技术的热爱,因此她最可能对智能家居系统感兴趣。
3. 答案:DTom在文章中提到了他对于健康饮食的关注,因此他最可能参加烹饪课程。
BEC中级第二辑阅读真题及答案详解
1 the con tact betwee n coach and employee not solvi ng all difficulties at work2 the discussion of how certain situations could be better handled if they occuragai n3 a coach en couragi ng an employee to apply what has bee n taught to rout ine worksituati ons4 coach ing providi ng new in terest to in dividuals who are un happy in their curre ntpositi ons5 coach ing providi ng a supportive environment to discuss performa nee6 employees being asked to an alyse themselves and practise greater self-aware ness7 coach ing en abli ng a compa ny to resp ond rapidly to a lack of expertise in a certa inareaCoachi ngACoaching involves two or more people sitting down together to talk through issuesthat have comeup rece ntly at work, and an alys ing how they were man aged and how they might bedealt withmore effectively on subsequent occasions. Coaching thus transfers skills and in formatio n from oneperson to another in an on-the-job situation so that the work experienee of the coach is used toadvise and guide the in dividual being coached. It also allows successes and failures to be evaluated in a non-threate ning atmosphere.BCoachi ng means in flue ncing the learner's pers onal developme nt, for example his or her con fide neeand ambiti on .It can take place any time duri ng an in dividual's career. Coach ing is inten ded to assist individuals to function more effectively, and it is a powerful learning model. It begi ns where skills-based training en ds, and helps in dividuals to use formally lear nt kno wledge in day-to-day work and man ageme nt situati ons. In dividuals being coached are in a dema nding situati on withtheir coach, which requires them to consider their own behaviour and question their reas ons fordoing thin gs.CThe coach professi on ally assiststhe career developme nt of ano ther in dividual, outside the no rmalman ager/subord inrelati on ship. In theory, the coachi ng relati onship shouldprovide an swers to every problem, but in practice it falls short of this. However, it can provide a space for discussi onand feedback on topics such as people man ageme nt and skills, behaviour patter ns,con fide nce-buildi ng and time man ageme nt. Through coach ing, an orga ni sati on can meet skillsshortages, discuss targets and in dicate how employees should deal with challe nging situati ons, all at short no tice.DEffective coaches are usually those who get satisfact ion from the success of othersand who givetime to the coaching role. Giving people coaching responsibilities can support theirdevelopme nt,either by encouraging man ageme nt pote ntial through small-scale on e-to-one assig nmen ts, or byprovidi ng added job satisfact ion to man agers who feel they are stuck in their prese nt jobs. A coachis also a con fide ntial adviser, accustomed to develop ing positive and effective approaches tocomplex man ageme nt, orga ni sati onal and cha nge problems.这篇文章讲的是培训(coaching )的作用。
最新剑桥BEC真题集第二辑(中级)口语答案
What is important when entertaining clients?●types of activities●CostFirstly,we must choose appropriate types of activities to entertain different clients. Different clients have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event.Secondly, Cost is not always the essential thing. How much we spend is depending on the nature/characteristics of the transaction or the size of the deal. But sometimes we should consider the profit issue. If the company is expecting to make big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. The ideal plan would be spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.What is important when choosing retail premises to rent?●Location of site (transportation)●Length of contract●Demand for products or services●Labor costs●Competition●Local workforce availableFirstly,location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Secondly,length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.What is important when deciding on packaging for products?●Image●production processThe packaging of our products is in fact a kind of advertisement for our products. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the distinctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging.Besides, the production process decides the physical characters of your products. For example, what they are made of, metal glass or wood? Because of these characters you have to select different kind of packaging. For example being fragile yourproducts made of glass should be packaged in a soft container which can stand the impact of collision. Your wood products should be kept in the anti-wet and anti-mold packaging. As for metal products anti-wet and anti-rust packaging is necessary. Appropriate packaging can ensure the quality of your products during the delivery. What is important when packaging?●image●production process●convenienceFirst of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attention Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it’s also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.What is important when selecting staff for promotion?●Attitude to work●Current performance●Personal qualitiesAttitude to work工作态度: The staff who hold a positive attitude toward work should be promoted. If a person likes his job, he will devote his heart and soul into the job and try every effort to accomplish the task. Moreover, his hard-working might well influence the other staff and set a good example for them. The company needs such kind of spirit.Current performance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one who gets the chance should be the best one among all staff. Otherwise other staff won’t be convinced. Current performance can just tell all staff what he or she has done and can also tell the staff the reason for promotion. Then everybody will try his/her best to work hand and make some achievements.Personal qualities人品: Relevant personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these qualities can establish credibility and integrity among colleagues. The selecting staff should be as a contributor to the company and as a person of high personal standing with a capacity for leadership.Communication skills,Cooperation skillsWhat is important when considering a career change?●Further study or training●Opportunities for future promotion●Salary●Location●Company reputationFirstly, further study or training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Secondly, future promotion normally provides an increase in pay and status and brings you a sense of career achievement.Thirdly, Salary is not the most important thing in the world. I do think so. But without money, we’ll be in difficulties. When we can’t support our families, we will naturally consider career change.Location must be taken into account, especially for one who is married and has children. If the new job means relocation, moving to a strange city, it can be a great threat to one’s family life, and various problems will arise, such as children’s education, etc. Besides, people have to consider whether the climate, food and the culture there fit them or not.What is important when planning an advertising campaign?●Market research●Selecting appropriate mediaMarket research: It enables you to know what is popular in the market and what prices customers can accept. All the above are very crucial for you to decide when, where and whom you can give your advertisement.Selecting appropriate media: For example, if your new product aims to reach young people, it is a wise choice to put an advertisement on either TV or Internet, for the young are used to getting news there. Or it will be a waste of money.Pricing: After carrying out market research, we can know what the most rational price of a new product is.What is important when choosing transport for business trip?●Convenience●Cost-effectiveness●ComfortFirstly, Convenience transport can help to make your trip easy, efficient and free from fatigue.Secondly, It is advisable not to choose a transport whose cost is beyond your budget, since expensive transport can even stop you from meeting your targets. You should never allow this kind of cost to ruin your whole business.Finally, Comfort means being physically relaxed and contented, free from worries and unhappiness. With comfortable transport, you can arrive well rested and ready for your work. This is vital for the success of your business.What is important when exporting goods or services for the first time? ●Cultural differences●Professional adviceWhen exporting goods or services for the first time ,it is very important to consider cultural differences. Cultural differs from country to country. People in different countries have different tastes and needs for goods or services. In order to cater tothe tastes and needs of people in foreign countries, a company should take cultural differences into consideration when exporting goods or services for the first time. Otherwise, the goods or services won’t sell we ll.Professional advice is also important. Since the company has never done international business before, it may lack experience of exporting goods or services. If the company seeks professional advice, it may avoid marketing disasters which may lead to b ig losses. In addition, it’s also important for the company to locate a good exporting firm which can provide great assistance in selling goods or services to foreign countries.What’s important when dealing with complaints from clients?●Offering an apology●suggest a solution to the problemOffering an apology is the very basic level. When the clients think that they have received unfair treatments, the first thing that the company should do is to calm them down and try to keep the client. An apology is the first step and a useful method to maintain control of the situation. Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and would like to take the potential responsibility for its mistakes. The complaining clients would feel that their complaints are being paid attention and may therefore be happy to proceed to the transaction with the hosting company.It is necessary to suggest a solution to the problem as well.The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner. Apart from an apology, the client would want to have the problems and misunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.What is important when setting prices for new products?●Production costs●Competitors’ prices●Demand●QualityThe first thing we must take into account is Production costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Competitors’ prices: If we sell our products at a lower price than our competitors, we can seize a large market share quickly. Then, large sales volume can help our company reduce production costs and achieve higher profits.Demand需求: When demand is strong, we can set high prices. When demand is weak, we can set lower price. Firms must estimate the quantities of a product that consumers will demand and then set the price for the new product.Quality质量: If the new products are of better quality and can perform more functions than competitors’, then the prices can be high.What is important when aiming to reduce staff turnover?●Financial incentives●●career structure●Pleasing work environment●●flexible working hours●trainingFirstly, financial incentives are important. Staff want some sort of recognition for the job that they do. Correct Financial incentives plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Secondly, career structure is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’ fulfillment.) Thirdly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Financial incentives: The majority of people work in order to live better instead of work for fun. It is most likely that they change their job in order to get a better payment. Therefore, if the company raises the salary of the staff, I think many of the staff will stay with their job. Besides, it can encourage people who work hard and set a goal for those who won’t.Career structure (Opportunities for future promotion): Employees will remain with their current employer if career opportunities are presented. Career plans for those who want to move upward in the company undoubtedly improve morale and boost engagement.Pleasing work environment: A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc. By creating a work environment that allows for flexibility, growth and development, you promote loyalty among good employees and build their commitment.Flexible benefits, Further study or training。
最新BEC中级第二辑阅读真题及答案详解
1 the contact between coach and employee not solving all difficulties at work2 the discussion of how certain situations could be better handled if they occur again3 a coach encouraging an employee to apply what has been taught to routine work situations4 coaching providing new interest to individuals who are unhappy in their current positions5 coaching providing a supportive environment to discuss performance6 employees being asked to analyse themselves and practise greater self-awareness7 coaching enabling a company to respond rapidly to a lack of expertise in a certain area CoachingACoaching involves two or more people sitting down together to talk through issues that have come up recently at work, and analysing how they were managed and how they might be dealt with more effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experience of the coach is used to advise and guide the individual being coached. It also allows successes and failures to be evaluated in a non-threatening atmosphere.BCoaching means influencing the learner's personal development, for example his or her confidence and ambition. It can take place any time during an individual's career. Coaching is intended to assist individuals to function more effectively, and it is a powerful learning model. It begins where skills-based training ends, and helps individuals to use formally learnt knowledge in day-to-day work and management situations. Individuals being coached are in a demanding situation with their coach, which requires them to consider their own behaviour and question their reasons for doing things.CThe coach professionally assists the career development of another individual, outside the normal manager/subordinate relationship. In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this. However, it can provide a space for discussion and feedback on topics such as people management and skills, behaviour patterns,confidence-building and time management. Through coaching, an organisation can meet skills shortages, discuss targets and indicate how employees should deal with challenging situations, all at short notice.DEffective coaches are usually those who get satisfaction from the success of others and who give time to the coaching role. Giving people coaching responsibilities can support their development, either by encouraging management potential through small-scale one-to-one assignments, or by providing added job satisfaction to managers who feel they are stuck in their present jobs. A coach is also a confidential adviser, accustomed to developing positive and effective approaches to complex management, organisational and change problems.这篇文章讲的是培训(coaching)的作用。
bec中级试题及答案
bec中级试题及答案BEC中级试题及答案1. 阅读以下段落,然后回答问题。
在全球化的背景下,企业需要适应不断变化的市场环境。
这要求企业不仅要关注本地市场,还要考虑国际市场的需求。
企业必须了解不同文化背景下的消费者行为,以便更好地满足他们的需求。
问题1:全球化背景下,企业需要关注哪些市场?答案1:企业需要关注本地市场和国际市场。
问题2:企业如何更好地满足不同文化背景下的消费者需求?答案2:企业必须了解不同文化背景下的消费者行为。
2. 根据以下对话,选择正确的选项。
A: 我们公司最近推出了一款新产品,你有兴趣了解一下吗?B: 当然,我很感兴趣。
你能告诉我更多关于它的信息吗?A. A对B的新产品感兴趣。
B. B对A的新产品感兴趣。
C. A对B的产品不感兴趣。
D. B对A的产品不感兴趣。
答案:B3. 填空题。
在商务环境中,有效的沟通是至关重要的。
它可以帮助团队成员理解彼此的观点,从而做出更好的决策。
以下句子中缺少的单词是“_”。
有效的沟通可以提高团队的工作效率,因为它允许团队成员在决策过程中相互理解。
答案:理解4. 翻译题。
请将以下句子从英语翻译成中文。
"In order to maintain a competitive edge, companies must continuously innovate and adapt to new market trends."答案:为了保持竞争优势,公司必须不断创新并适应新的市场趋势。
5. 简答题。
简述企业如何通过提高员工满意度来提高生产效率。
答案:企业可以通过提供良好的工作环境、合理的薪酬福利、职业发展机会以及有效的沟通渠道来提高员工满意度。
当员工感到满意时,他们更有可能投入更多的精力和热情,从而提高生产效率。
6. 计算题。
如果一家公司的年销售额为1000万,成本为700万,计算其利润率。
答案:利润率 = (销售额 - 成本) / 销售额 * 100% = (1000万- 700万) / 1000万 * 100% = 30%。
BEC商务英语中级考试真题及答案
BEC商务英语中级考试真题及答案相信⼤家很想知道bec中级的真题和答案解析吧,现在⼩编把他整理出来分享给⼤家!BEC商务英语中级考试真题1Managing a career on the way up is quite different from managing one at the top of an organisation. Individuals on the way up have to build relationships with the people they (19)to.They usually have to (20) with subordinates in addition to people at the same level as themselves. The most senior staff only have those under them to relate to. This book (21)the idea that all working relationships, including the relationship with one's boss, can and should be managed.You do not have to be (22) than your manager in order to manage the relationship. Nor do you have to be better than your manager in any (23).Your manager may well be your career (24) and guide: he or she may have taught you almost everything you know about your(25) of business - and may continue to teach you more. You may be planning to remain under his or her guidance in the future. None of these (26)should alter your relationship with your manager or (27) you off'managing upwards'. I use this phrase to (28) to the management of one's boss because, for many people on the way up, it is the first relationship they have to get right.You can, of course, get on at work just by (29) positively to your manager, but that is not likely to be the most successful way to (30) your working life. An active policy of managing upwards will make you more successful and, at the same time, make the business of going to work more enjoyable. It can also be a way to show (31) to your manager for the efforts he or she has made on your (32) Finally, managing upwards will make it easier for your manager to manage you,leaving him or her more time for other (33) and tasks.19 A notify B inform Caccount D report20 A unite B contact C handle D deal21 A promotes B presses C advertises Dconvinces22 A clearer B deeperCsmarter Dfuller23 A respect B fashion Cpart D means24 A leader B supporter C adviser D helper25 A courseB line C path Droute26 A factors B aspects Ccauses D topics27 A put B see C keep D take28 A specify B identify C indicate D refer29 A giving B operating C reacting D co-operating30 A run B forward C move D make31 A appraisal B value C appreciation D regard32 A advantage B benefit C side D behalf33 A posts B roles C positions D actsManaging upwards,打理同上司的关系。
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最新商务英语(BEC)中级考试真题及答案1 the failure of a company to set its prices appropriately2 a context that makes it difficult to increase prices3 the consequences of companies trying to conceal their approach to pricing4 the means by which a company ensured precision in the prices it offered5 the fact that companies can learn about the effects of a price reduction6 the first sector to price products according to how much customers were prepared to spend7 the widespread use of rough guidelines to determine pricesGetting the price rightA、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customersinto categories, based on their willingness to pay.B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.C、Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.这篇文章主要是关于定价(pricing)的。
题目算是阅读第一部分里比较隐晦的了。
四个部分分别介绍了影响定价的一些因素。
第一题,公司没有合理定价。
答案是B段引用的一个例子:He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly.因为没有对数码相机合理定价,所以一个消费品公司破产了。
和第一题吻合。
Consumer goods: goods such as food, clothing, etc. bought and used by individual customers消费品。
第二题,大环境使得涨价很困难。
答案是A段,有点不太明显,甚至可能需要点经济学基础:He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies。
很多工业国家的低通货膨胀率使得涨价变得困难。
通货膨胀率是衡量一国宏观经济的重要指标,也就是这题所说的context。
低通货膨胀率,说明经济不太景气,涨价会很困难。
deter: to make sb decide not to do sth or continue doing sth阻碍eg: The price did not deter most customers第三题,公司隐瞒定价策略的后果。
答案是D段的最后一句:The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.最坏的方法是试图让定价结构对消费者保密。
今天,它更有可能导致失去合同而不是大的利润。
第四题,一个公司确保定价准确的方式。
答案是B段的这么一句:a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes。
一个瑞士的医药公司为每一位销售代表的手提电脑引进了软件,确保他们提供持续准确的定价。
这里的accurate对应于precision,引进的软件就是方式(means)。
第五题,公司了解降价的后果。
答案在C段,但是不那么明显:Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount.大的超市可以轻易追踪客户的弹性—他们的购买习惯是如何对涨价或打折做出反应的。
这个题需要理解一个常见的经济学术语:弹性。
elasticity :the extent to which people want to buy more or less of a product or service when its price changes。
这个术语的概念基本吻合第五题所说的。
能够了解客户的需求弹性,也就了解了涨价或者降价的效果。
第六题,对产品定价首要的是根据客户所愿意支付的。